State Bank of Indias CSR initiatives Pratip Chaudhuri, Chairman, State Bank of India, under State Banks Corporate

Social Responsibility Activity (CSR), donated a School Bus to Ramakrishna Math Saradha Vidyalaya, Madurai. The school is run by Sri Ramakrishna Math, Madurai. The school was started in the year 2000, and having classes from KG to 5thstandard with 627 inmates. ratip Chaudhuri, Chairman also donated an Ambulance van to Sacred Heart Hospital, Tuticorin.

The hospital provides high quality health care to the needy and downtrodden in Tuticorin, in a befitting function arranged today at State Bank of India, Zonal Office, Madurai in the presence of A.Krishna Kumar, Managing Director & Group Executive (NB), Corporate Centre, Mumbai, Varsha Purandare Chief General Manager , S.Krithivasan, Sanjiv Chadha, General Managers, Local Head Office Chennai and Sundar Rajan Deputy General Manager, Madurai. SBI has a comprehensive CSR policy approved by the Board and the focus areas are Supporting Education, Entrepreneur development & Health care, Assistance to Poor and under privileged, Environmental protection, Clean energy, and help in National calamities. For the financial year 2012-13, SBI earmarked Rs.117.07 crore i.e. 1% of SBIs previous year profit for CSR activity. During the current financial year, the Bank has extended financial assistance for 300 Ambulance Vans to needy and service organisations, 42,000 water purifiers and 1, 40,000 ceiling fans to more than fifty thousand schools to provide clean water and conducive climate to school children. Under health care activities SBI has extended assistance to a tune of Rs. 14 crores for support to hospitals in the form of Medical equipments and others. SBI is always in forefront to help states affected by natural calamities. During the current fiscal SBI has lent its helping hand to the States of Assam, Sikkim, Uttarkhand, Maharashtra etc. with donation to Chief Ministers Relief fund to respective States to provide succour to the people affected by flood to a tune of Rs.9.00 crore. The Bank has constituted SBIs Childrens Welfare scheme as a trust in 1983.The corpus of the fund is made up of contribution by staff members with equal contribution by the Bank. The Bank extends grants from this fund to institutions engaged in the welfare of under privileged / downtrodden children like orphans, destitute, challenged and deprived etc. CSR is not an isolated practice or initiative for STATE BANK OF INDIA but runs through its entire business paradigm.

CSR Initiatives of Indian Banking Industry Purpose The paper's purpose is to highlight the corporate social responsibility (CSR) initiatives taken by the Indian Banking Industry, which can help them to enhance their overall performance. Design/methodology/approach The research is based on the survey questionnaire, administered to 33 public-private sector banks in Northern Haryana, including its capital Chandigarh, which has been analyzed with the help of descriptive statistics and factor analysis. Findings The findings suggest that banks have an objective view-point about CSR activities. They are concentrating mainly on education, balanced growth (different strata of society), health, environmental marketing and customer satisfaction as their core CSR activities. The Indian banking industry is found to be adopting an integrated approach by combining CSR with the ultimate customer satisfaction. Irrespective of location, the nature of CSR activities undertaken by banks is found to be similar. Research limitations/implications The study was conducted on 33 banks. As the banks are undertaking CSR activities under the guidance of their respective head office, this perhaps generalizes its usefulness elsewhere. Practical implications As CSR improves the performance of banks in terms of goodwill, social image and expanding business, this may be a fruitful example for other industries as well. Originality/value This paper observes that the work done for society may pass on the advantages to the corporate world and initiatives in this area may enhance the value.