Annotated Bibliography

Boseley, Sarah. "Report Reveals Tricks of Pharmaceutical Trade." The Guardian. Guardian News and Media Limited, 2011. Web. 20 Apr. 2014.

This article on The Guardian written by Boseley explained how Pharmaceutical drug companies market their products to trick consumers into either buying the product or seeking more information through their doctor. The strategies she listed were released from the Consumers International Report and were said to have an effective impact on persuading consumers to buy their product. We were able to use these persuasive strategies on our own website to write descriptions and attach images that would be convincing to consumers to use our drug. Some examples of the strategies presented in the report and ones that we used on our website are: promoting their product through students, offering information to the public on "modern" lifestyle diseases and giving free samples.

Carroll, Joseph. "Crystal Meth, Child Molestation Top Crime Concerns." Gallup Polls. Gallup, Inc., May 2010. Web. 24 Apr. 2014.

This website provided different graphs of polls taken by Gallup Inc. to represent how different communities feel about the sale and use of crystal meth. The poll compared regions of the country as well as types of communities in these different regions; the options the people could have chosen were very concerned, somewhat concerned or not at all concerned. In every region of the United States the majority of the people (50% and over) said they were very concerned about the use of crystal meth. In rural, urban and suburban communities the majority of people also said to be concerned about crystal meth. The poll also had people vote on their concern with child molestation and in some areas people voted they were more concerned with crystal meth than child molestation. We used this article to see how people viewed crystal meth and if

communities actually found the drug to be a problem or if they did not care whether people used it or not. We found that the overwhelming majority of people in the U.S. were extremely concerned about the use of crystal meth.

Evans, J. "Academic Stress Is One of the Leading Causes of Student Dropout." UTK Counseling Center. University Of Tennessee, 1 Nov. 2013. Web. 20 Apr. 2014.

J. Evans, a counselor at the University of Tennessee wrote this article mainly to inform students and parents about the options for students dealing with overwhelming academic stress. The University said they try to support students as much as possible when it comes to dealing with academic stress. For us, this article was particularly interesting as we had never heard this statistic and we attend this university. This was useful to us because we realized that many campuses may understand that academic stress is a problem students are facing but do not do anything major to reach out to support them.

"Hazards of Illicit Methamphetamine Production and Efforts at Reduction: Data from the Hazardous Substances Emergency Events Surveillance System." Public Health Reports 126.Supplement 1: Healthy People in a Healthy Environment (2011): 116-23. JSTOR. Web. 20 Apr. 2014.

This 2011 volume of Public Health Reports explains hazards of producing and using Methamphetamine. It explains how meth is produced in small homemade laboratories and how many meth producers become victims of the drug and become injured or even killed from producing the drug. This information was used in our drug facts sheet in how we produce our drug with dangerous ingredients found in your kitchen similar to meth.

Lynda M. Maddox, (1999) "The use of pharmaceutical Web sites for prescription drug information and product requests", Journal of Product & Brand Management, Vol. 8 Iss: 6, pp.488 501

Lynda Maddox, a professor of marketing and advertising at George Washington University is the author of the Journal of Product & Brand Management. In her journal Maddox explains her study on how consumers react to drug websites. Maddox concludes that consumers prefer websites to find out if a drug is right for them, as the web is a quick easy way to gain information about the medicine and the effects the medicine will have on one. This information specifically was useful to us when deciding how we wanted to advertise our drug. We debated between making a video or a website and this study by Maddox helped us make our decision, as drug consumers reacted better to researching the product on website.

Maguire, Phyllis. "American College of Physicians: Internal Medicine Doctors for Adults ." ACP Online. ACP Internist and American College of Physicians, Mar. 2000. Web. 20 Apr. 2014.

Phyllis Maguire, a member of the American College of Physicians Society of Internal Medicine describes in her article how direct-company-to-consumer communication pay off when a consumer is trying to decide on whether to use the drug. She explains doctors have said if a consumer has researched the drug on its website or seen an advertisement they are more open to discussing trying out the drug. She explains that most doctors have reported that TV ads are ineffective in persuading consumers because the dialogue becomes too unclear and confusing to the consumer; however on a website the consumer is able to take the time to read the data they wish to know and can reread over the facts as many times as they wish. This article was useful to us because it revealed that using video ads for drugs is usually ineffective when trying to get a consumer to buy your drug and that most consumers need facts spelled out for them in simple ways for them to go over as many times as they want.

"Meth. Not Even Once." Meth Project. The Meth Foundation, 2011. Web. 20 Apr. 2014.

This website created by the Meth Foundation had many features to it, however we focused on two main aspects of the site. First, we used the what is meth made of tab of the site for parts of our drug facts sheet. Secondly, we used the testimonial videos section of the website to understand from previous meth users what they feel like when they are on the drug. The videos helped us base how our drug would make the consumer feel, but instead make them be productive and do positive things instead of have no self control leading to crime and dangerous acts.

Misra, Ranjita, and Michelle McKean. College Students Academic Stress and Its Relation to Their Anxiety, Time Management, And Leisure Satisfaction. American Journal of Health Studies 16.1 (2000):41. Academic Search Premier. Web. 20. Apr. 2014.

This paper in the American Journal of Health Studies investigated the whether students academic stress was balanced more with time management or with leisure satisfaction. The investigation studied 249 college students both male and female. The study found although males and females had different reactions to stress caused by academics, both genders need a balance of time management as well as participating in leisure activities to reduce their stress. We used their results in our effects of Upperall, as our drug causes students to engage in more leisure, social activities and have more time in their day to work on schoolwork as well.

"Sleep and Memory." Harvard.edu. Division of Sleep Medicine at Harvard Medical School, 2010. Web. 20 Apr. 2014.

This article interviewed a Harvard freshman on how academic stress and work overload takes away from her having a healthy sleep schedule. The Harvard student explains, "you never feel

like you've done enough," when referring to her academic work. She also says that she feels often feels guilty going to sleep at a normal hour because she feels like she should be doing more schoolwork instead of sleeping. The article also revealed that by not getting a healthy amount of sleep every night, students are actually hurting themselves academically because lack of sleep hinders the learning process causing you to forget information. We used this article to understand how a college student feels about schoolwork and why they arent getting enough sleep. In this case the Harvard student felt guilty for going to bed instead of studying, so we translated this into being able to stay up at all hours so more schoolwork can be accomplished. Also because not getting sleep can have negative effects on ones learning process we made sure our drug allowed you to stay up for a whole day without interfering with your brain experiencing the effects of getting enough sleep.

Yanes, Arianna. "Just Say Yes? The Rise of 'study Drugs' in College." CNN. Cable News Network, 18 Apr. 2014. Web. 20 Apr. 2014.

This CNN article describes the rise of college students wanting to use study drugs during finals season and when they are experiencing a lot of stress from balancing their daily routine. A study interviewing 1,800 college students found that 81% of college students did not think taking a study drug was dangerous. Students said they liked feeling more alive and awake and it helped them write papers and study for exams. For our drug this information was useful because it has been proven that students are extremely interested in taking a study drug and do not find it dangerous, not matter what the side effects may be. We wanted our drug to make students feel ten times that of being alive and awake, since they felt so great when getting this feeling after taking a study drug.