In the name of Allah The creator of every creation The pity the beneficent The merciful the wise

The lord of The world The first & last The sender of the Holy prophet Muhammad (PBUH) Where there is no doubt The owner of the Day of Judgment To whom everyone will be Brought back

ACKNOWLEDGEMENT
We are really thankful to Mr. Zeeshan Ullah for their invaluable insight into the working of various elements and constituents of this report. Without their guidance the completion of this report would have been incomplete. He has guided as at every stage of the product to make it more comprehensive and complete in all respect. He really added great knowledge about the business plan, marketing strategies, financial aspects and their practical implications. He has made us able to know tactics of market analysis, market surveys, market needs and all management aspects. We know how to launch any product in new market and existing market and new product in existing market to overcome weaknesses and avail opportunities, how to turn out threats and risks into opportunities etc.

EXECUTIVE SUMMARY
Planning is a process that never ends for a business. It is extremely important in the early stages of any new venture when the entrepreneur will need to prepare a preliminary business plan. The business plan is a written document prepared by the entrepreneur that describes all the relevant internal and external elements and strategies for starting a new venture. It is an integration of functional plans such as marketing, operations, finance, manufacturing, sales and human resources. As students of MBA we also create a business plan regarding a chain cafe C & G is the partnership of four persons. Its a newly established business which will start its operations from Jan 1st 2015. The plan came to our mind because working people have no enough time for making food. They preferred ready-made products, so we launch Macaroni with diff verities and taste which facilitates our customers for ready food, also Coco shell icecream serve with original coconut and Lemon juices provides at lower cost, also 1st time in Sahiwal we are going to established a chain network of our caf in every universities and colleges. In this report we are discussing the food product which name is C & G products. Currently in Pakistan there is high trend of eating pasta and macaroni and juices at every time; however the trend is continuously rising. In this business plan, we start from introduction of Juice and macaroni sector and its future outlook. There are many competitors of our products like Walls, Omore in ice-cream and estle,Rani juice etc. Description of our industry like its values, vision and mission statement can be explain the reason that why we are here to start our business venture. Further our product profile, its attributes and its brief specification also added. In production plan we explain the production process, structure of production system like plant and machinery description and suppliers name are presented. Flow of raw material and all the daily activities are explained in this business plan as well.

In marketing plan chapter, all the marketing strategies like pricing, distribution, promotions along with its budget and estimating future sales of our business are briefly included. Our target customers would be the generation of every age. The customers of big cities would be targeted belonging to the upper and middle class. C & G is a consumer product so we will sell directly to the retailers as initially business will operate on small scale. There are two departments in the business: Production, finance and marketing. All departments have their own manager. The overall supervision will be carried by the owners of the firm. One manager is hired for each department who would be held responsible for the performance of the department. To avoid risk, the product is launched in the cities of Sahiwal Division. Without finance and investment our business will not be run on regular basis. So the importance of funds and its circulation can be managed in every business plan. Thats why financial strategies are adopted to make our business a profitable one. Because of our endless efforts we are confident to achieve our vision and mission as well as sales targets. We hope that this venture not only help us in future study patterns but also beneficial in creating and developing our own business.

COMPANY NAME

Cr & Gr Pvt Food Ltd.

Address State Zip Code Phone Number Fax Number Email address Web site
xxxxxxxxxxxxxxxxxx Sahiwal. Punjab, Pakistan 57000 +92-40-xxxxxxx +92-40-xxxxxxx Gfourinfo@gmail.com www.Gfour.com.pk

VISION
To provide a better quality, cheap and state of the art products to customers that not only satisfies their needs but also leads them to superior.

MISSION
To become 1st choice of customers that focused on constantly and categorically designing superior and convenient products through contribution of ideas, enrichment the community. We strive for honesty, fairness and integrity.

CORE VALUES
Excellence Good Quality Integrity Passion Teamwork Commitment Proactive

COMPETITIVE ADVANTAGE
Best Quality Attractive packing Comfortable price Easily available Good taste Safety

VALUES
Our values are the fundamental principles that define our culture and are brought to life in our attitude and behaviors. It is these values that make us unique and unmistakable. Our values are defined below:

EXCELLENCE
This is at the core of everything we do. The markets in which we operate are becoming increasingly competitive, giving our customers an abundance of choice. Only through being the very best in terms of the service we offer, our products and premises can we hope to be successful and grow.

INTEGRITY
We focus on integrity. Our customers and society in general expect us to possess and steadfastly adhere to high moral principles and professional standards.

CUSTOMER FOCUS
We understand fully the needs of our customers and adapt our products and services to meet these. We always strive to put the satisfaction of our customers first.

MERITOCRACY
We believe in giving opportunities and advantages to our employees on the basis of their ability. We believe in rewarding achievement and in providing first-class career opportunities for all.

PROGRESSIVENESS
We believe in the advancement of society through the adoption of enlightened working practices, innovative new products and processes and a spirit of enterprise.

PRODUCT SPECIFICATIONS
We offer premium quality concentrates made entirely with natural ingredients that are rich in Vitamins and energy. We used fresh fruits, hydrogenated vegetable oil. A&A has the same energy and quality value as the standard one does. Raw material is being purchased from selected reputed suppliers. The packaging of the final goods is also considered.

COMPANY LOGO

TAG LINES
MACARONIS Our family taking care of yours LEMON COCKTAIL Drink it to believe it COCO SHELL ICE-CREAM We prove we care

MAIN PRODUCTS
Lemon Cocktail Macaroni Cocktail Chicken spicy Macaroni Coco shell Ice cream

FUTURE OUTLOOK OF INDUSTRY

Food is the one of the most basic physiological needs of human beings. As we are familiar with different food items like burgers, biscuit, breads and the most common item is club sandwiches. So the current situation of food industry is rapidly growing. Macaronis and ice cream also used to serve guest/ Faster domestic changes in countrys economy, if we need any future change we will do. It might be change in our marketing strategy or pricing and whatever the requirement of the time.

MAJOR COMPETITORS
The major prominent competitors of C & G are: Nestle Rani Shezan Twist Maaza Kolson Walls Omore Hico

PRICE STRATEGIES
Price may not be the only competitive factor but in our business plan it will become the major competitive factor. Along price another major factor affecting the mind of the customer is

quality. We have chosen a price that will give us the main competitive advantage if we are able to maintain quality. Low pricing strategy we are using because of large number of competitors in the market. We are using market penetration strategy by keeping low price we would enter in to the market and expand our customer base and increase our market share.

PRICE OF COMPETITORS
Name Macaronis kolson Nestle Rani Shezan Walls Omore Quantity 500 grams 250 ml 430 ml 250 liter 500 ml 500 ml Rs. 95 25 60 25 155 125

PRICES OF CR & GR PVT FOODS LIMITED

Name Macaroni Cocktail Chicken spicy Macaroni Coco shell Ice cream Lemon Cocktail Quantity 500 grams 500 grams 300ml 300 ml Rs. 80 80 85 95

Product Development Process

C & G Foods limited following product development process and eventually by working on all the steps of the process a new product by the brand name C & G was developed which was very much successful.

Production Plan
Production is a process of converting (In-put) raw material into (Out-put) finished goods or services. Its like a back bone in any manufacturing organization.

Location Advantages
Reasonable cost of land. Infrastructure facilities. Easy availability of skilled and unskilled labor. Availability of power Comfortable Environment Industrial Sector

MARKETING PLAN
With C & G products and chain cafe we would first target the big cities of Sahiwal Division like District Sahiwal,Okara etc.

MARKETING STRATEGY
MARKETING OBJECTIVE

Within three years we would like to expand our business to rest of the big cities of Punjab and other provinces and will become important domestic player in terms of market share. In the end of 5th year of our business we will try our level best to gain the maximum market share of mayonnaise and juice industry and would go for backward integration. TARGET MARKET Our customers would be at supermarkets, mini marts, departmental stores, and other retail outlets and for chain caf we targeted all the colleges and universities in sahiwal . Our target market is three cities in Sahiwal Division and we are focusing primarily on Sahiwal and Okara but there are also plan for other cities and town too. PROMOTION: Our main purpose is to provide C & G products for everyone at everywhere and provide our chain facility in every college and universities to facilitate all students so first of all we have to launch our product in the market targeting all classes. Our promotion policy includes the following advertising mediums. Cable Adds---this is one of the very common, effective and as well as very inexpensive way to market our product in the each city of Pakistan. FM Radio---its almost the same marketing technique but more effective comparatively, because most of people are living in rural areas so FM station provide benefit to reach there with our product. Other ---other promotional strategies are also considered like; Discounts, Salesperson incentives, Friends network, Commission to sale person, credit to customers,

PROMOTIONAL BUDGET We have to make a huge marketing expenditure at the start i.e. Rs.500,000 on the different promotional activities described above.

MANAGEMENT AND ORGANIZATION

As the business is in partnership so the business would be supervised primarily by the owners. The hierarchy of the organization is as follows;

For each department a manager is hired to supervise the work of the relative department. These managers are qualified in their fields. These managers are given sufficient authorities and are held responsible for any malfunctioning. The production staff is required to be well skilled because our product is directly related to the health of the consumers. Any minor mistake can cause major loss which will affect the reputation of the industry. So no compromise will be made on this. Marketing Department: 1 sales manager will be responsible for own city. The designation of marketing manager is DSM. All these managers are the subordinates of another manager which designation is Sale Manager

HUMAN RESOURCE PLAN

The most important asset of C & G is the workforce alleged in it. In our organization, the human asset will be considered as profit centre, not as cost centre. Organization structure of the company shows the line of authority and the work function in the concerned organization. The organization structure of the company is stated as below. The employees in an organization are; Finance Manager Production Manager Sales Manager Computer Operator Accountant Supervisor Labor Clerk Salesmen Guard

RULE OF BUSINESS

BONUS The bonus will be given as per the guidelines provided by the law. As the industry is started newly, the rate of bonus will be minimum, i.e. 8.33% of the annual income. The rate of bonus will be revised in coming years depending on the net profit of the industry. ATTENDANCE Every employee is bound to present in the company premises during the working hours. The employee is supposed to make an entry before entering in and leaving industry premises. ANNUAL LEAVE WITH WAGES Employees are liable to annual leave with wages if they complete 240 days in a calendar year. So the employee will be entitled for one leave for 20 days actual working. HOLIDAYS Every employee will be entitled for holiday for 15 days (including National holidays). It will be decided as per the list of holidays provided by Punjab state. WORKING HOURS The minimum hour of working is 8 hours per day. There will be six working days per week. If required, the employee can do overtime but the total no of working hours should not exceed than 14 hours in a day. BENEFITS Different benefits such as disability benefit, sickness benefit, dependant benefits and group insurance etc. will be provided by the company under the law. RECORD MAINTENANCE

The record will be maintained related to the workforce such as time keeping and attendance leaves, and other issues as well. PROFESSIONAL AND ADVISORY SUPPORT The business is under the ownership of two persons so the final decision making authority is with the four partners. The firm is not operating on a very large scale yet we have established a proper accounting system. The accounts department records the daily transactions, manage account receivable and payables

BANK ACCOUNTS
MCB Ltd. UBL Ltd Habib Bank Ltd Habib Metropolitan Bank National Bank of Pakistan Standard Charter Bank In these banks company maintain cash accounts which is use at the time of different transaction.

PEST ANALYSIS
PRODUCT MARKET RISK Customer loss Competition Increases Product Demand Decreases Financial Risk: Inflation Default on debt

Exchange rate changes Legal Risk: Shareholder lawsuits Employee discrimination lawsuits Tax Risk: Income tax increases Sale Tax Input risk: Input price increases Labor strikes Key employees leave Supplier fails Operational Risk: Machinery breakdown Product defect increases Inventory Obsolescence

SWOT ANALYSIS:
STRENGTH Low cost with high quality Dedicated & punctual staff On time delivery Favorable access to distribution networks High market share cleanliness

WEAKNESS Entry Inexperience High cost structure Limited area of operation Not able to enjoy economy of scale Opportunities Scope of export Large market Changing of lifestyle & fashion THREATS Large number of competitors Threats of substitute product New regulation

FINANCIAL POLICIES
Purchases will be purchased on 30 days credit. Sales will be made on one month credit. Finished goods will be in stock for 15 days. Extra cash will be invested in treasury bills and government bonds.

FINANCIAL ANALYSIS

Name 01 02 03 04 Plant and Machinery cost Stationery Land Construction Cost

Amount Rs. 10,00,000 10,000 10,00,000 5,00,000

05 06 07 08 09 10 11

Computers Consultants Furniture Brochures Utility Cash Required Others Total

20,000 20,000 50,000 10,000 25,000 1,00,000 1,00,000 28,35,000

RESOURCES OF CAPITAL

Name 01 02 Partners Contributions Bank Loans Total

Amount Rs. 40,00,000 10,00,000 50,00,000