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Divisin Carrera

Carrera Profesional de Administracin de Empresas SESSIONS 1 -2 3- 4

BUSINESS BASICS

ALL RIGHT, PROFITS ARE DOWN, BUT LOOK AT ALLTHE THINGS THAT ARE UP

READING: WHAT IS BUSINESS? READING: CAREERS IN BUSINESS

TEXT 1: WHAT IS BUSINESS?

I. VOCABULARY Below is a list of terms that you will find in the text. As you read What is business, see if you understand each term. Use this as a working list and add other terms which you are unfamiliar with.

NOUNS Exchange Production Services Surplus Expenses

VERBS Examine Classify Create

ADJECTIVES Technical Various

OTHERS For instance On the other hand

Divisin Carrera II. READING

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WHAT IS BUSINESS?

Business is a word which is commonly used in many different languages. But exactly what does it mean? The concepts and activities of business have increased in modern times. Traditionally, business simply meant exchange or trade for things people wanted or needed. Today it has a more technical definition. One definition of business is the production, distribution and sale of goods and services for a profit. To examine this definition, we will look at its various parts. First, Production is the creation of services or the changing of materials into products. One example is the conversion of iron ore into metal car parts. Next these products need to be moved from the factory to the market place. This is known as distribution. A car might be moved from a factory in Detroit to a car dealership in Miami. Third is the sale of goods and services. Sale is the exchange of a product or service for money. A car is sold to someone in exchange for money. Goods are products which people either need or want; For example, Cars can be classified as goods. Services on the other hand, are activities which a person or group performs for another person or organization. For instance, an auto mechanic performs a service when he repairs a car. A doctor also performs a service by taking care of people when they are sick. Business, then, is a combination of all these activities: Production, distribution, and sale. However there is one other important factor. This factor is the creation of profit or economic surplus. A major goal in the functioning of an American business company is making a profit. Profit is the money that remains after all the expenses are paid. Creating an economic surplus or profit is therefore, a primary goal of business activity

Divisin Carrera III. READING COMPREHENSION

Carrera Profesional de Administracin de Empresas

Answer the following questions about the meaning of business

1. What is one modern definition of business? 2. What does production involve? 3. What example of distribution is given in the reading? 4. How do goods differ from services? 5. In addition to production, distribution and sale, what other factor is important in defining business? 6. What is profit?

Determine which of the following statements are true and which are false. Then put (T)or ( F ) in the blanks. Correct those statements which are false by rewriting them.

1.

( T )

Business is not just one activity but a combination of different operations

such as production, distribution and sale

2.

______ From ancient to modern times the definition of business has remained the same

3.

______ Moving a truckload of oranges from the orchard to the supermarket is an example of production.

4.

______ A salesclerk provides a service by answering customers questions

Divisin Carrera

Carrera Profesional de Administracin de Empresas

IV. VOCABULARY EXERCISES

Match the words on the left with the words on the right

1. goods 2. conversion 3. for instance 4. distribution 5. exchange 6. on the other hand 7. examine

a. Moving or transporting b. Trade c. However d. Look at e. Change f. For example g. products

Fill in the blanks with noun or verb forms.

NOUN Production

VERB

Perform Examine Conversion Classify Distribution Create Sale

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Carrera Profesional de Administracin de Empresas

Use the correct noun or verb form in the sentences. Change the grammatical form of the words if necessary.

1. Sell a) An annual report includes the SALES figures of the company for the current fiscal year. b) An auto dealership SELLS cars, trucks, vans and sometimes recreational vehicles. 2. Distribute a) Some companies hold exclusive...................................rights for specific products. b) Factory representatives ......................................products to wholesalers and retailers. 3. Produce a) How efficiently a company..................................its products will in large measure determine its success. b) The ..................................of high technology instruments is one of the most rapidly growing industries in the 1980s. 4. Classify a) Items....................................in order to show the relationship between them. b) .......................................means the grouping of items to show the differences between them. 5. Convert a) When traveling from country to country on either business or pleasure, people ................................one currency to another. b) The production process often involves the............................of raw materials into finished products. 5

Divisin Carrera

Carrera Profesional de Administracin de Empresas

Classify the following items as either GOODS or SERVICES.

1. Car 2. Medical diagnosis 3. Travel agency 4. Briefcase 5. Auto repair 6. Financial planning 7. Computer 8. Blu-Ray player 9. Management consultant 10. Calculator 11. Employment agency 12. Suit 13. Forklift 14. Office equipment repair 15. Newspaper delivery 16. Computer programming 17. Income tax preparation 18. Distribution 19. Truckload 20. Brokers*advice GOODS Car SERVICES Medical diagnosis

Divisin Carrera

Carrera Profesional de Administracin de Empresas

Complete the blanks with one of these statements

Production of goods Distribution of goods Sale of goods Sale of services

Examples:

Iron ore is made into metal car parts.

( Production of goods )

A car is moved from a factory to a car dealership. ( Distribution of goods ) A salesman sells a car. ( Sale of goods ) An auto mechanic repairs a car. ( sale of services )

1. A shipment of grain is transferred from a boat to a truck. ............................................... 2. A chemical plant turns raw materials into fertilizer......................................................... 3. A salesman from a concrete manufacturer convinces the owner of a building materials company to buy a shipment of drainage pipe from his company. .......................................................... 4. A warehouse ships books to a bookstore................................... 5. A computer manufacturer receives silicon chips and puts them into computers.......................................................

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Carrera Profesional de Administracin de Empresas

6. A dentist repairs a childs broken tooth. .............................................................. 7. A train moves truck parts across the country....................................................... 8. A grocer exchange groceries for money.............................................................. 9. A waitress takes your order for lunch.................................................................... 10. A farmer plants vegetables for harvest in the fall. .................................................

TEXT 2: CAREERS IN BUSINESS

I. VOCABULARY

Below is a list of terms that you will find in the text. As you read Career in business, see if you understand each term. Use this as a working list and add other terms new for you.

NOUNS Career Variety Field Salary Aptitude Demand Advancement

VERBS Offer Specialize

ADJECTIVES Suitable Available

OTHERS Consequently

Divisin Carrera

Carrera Profesional de Administracin de Empresas

II. READING: Read the text. Use a dictionary if necessary. CAREERS IN BUSINESS Business is an increasingly important activity throughout the World today. Consequently, the opportunities for a business career have grown in variety and number. There are now five broad fields or areas of business that offer exciting careers: Management, marketing, accounting, finance, and data processing. Within each of these fields are specific jobs in which you can specialize. For example, within the field of marketing you can specialize in market research, advertising, buying, selling or distribution. The figure below gives an idea of the general career opportunities that are available in the various fields of business. Business fields and careers: 1. Management: a) General manager b) Personnel manager c) Production manager 2. Marketing: a) Researcher b) Advertiser c) Buyer d) Seller e) Distributor 3. Accounting: a) Bookkeeper b) Private accounting c) Public accounting d) Government accounting 4. Finance: a) Banker b) Financial analyst c) Stockbroker 5. Data processing a) computer operator b) computer programmer c) system analyst 9

Divisin Carrera

Carrera Profesional de Administracin de Empresas

In choosing a business career, there are several questions you may want to ask. For instance, does the work interest you? Are there any areas of business for which you have an aptitude or special capability? What are the opportunities involved, such as demand (or need) for the job, salary, and chance for advancement? Answers to these kinds of questions and careful planning will help in choosing a suitable and successful career in business. III. READING COMPREHENSION Answer the following questions about the meaning of business

1. What are five different fields of business? 2. What are some specializations within the field of finance? 3. What are some different types of managerial careers? 1. a) b) c) d)

Circle the letters of the answers that best complete the sentences below. The opportunities for a business career have: Not grown in variety or number Grown in variety and number Grown in number but not variety Grown in variety but not in number

2. A person working in data processing may specialize in: a) computer programming c) system analyzing b) computer operating d) all of the above 3. A bookkeeper is a specialist within the field of: a) Accounting c) Finance b) Data processing d) Marketing 4. In choosing a business career, one might ask questions regarding: a) Ones area of interest c) Job opportunities b) Ones aptitude d) All of the above 10

Divisin Carrera

Carrera Profesional de Administracin de Empresas

IV. VOCABULARY EXERCISES Substitute appropriate terms for the capital words or phrases in the sentence below. CAREERS CONSEQUENTLY FIELD VARIETY APTITUDE OFFER ADVANCEMENT SUITABLE

SPECIALIZE IN SALARY

1. Because data processing is a new and growing field, the opportunities for UPWARD movement are great. Advancement. 2. There is a wide RANGE of careers in the business worlds. ...................................... 3. The employee quit his job because of the poor AMOUNT OF MONEY EARN.................................................... 4. The AREA of marketing offers different types of jobs such as advertiser or distributor ......................................... 5. The computer programmer had a(n) APPROPRIATE job because he didnt like to work with people........................................ 6. Business PROFESSIONS offer opportunities in the areas of management, marketing, accounting, finance, and data processing............................................ 7. Because the young accountant had a(n) special CAPABILITY for mathematics, he was very successful.......................................... 8. A person may TRAIN in different types of management, such as personnel or production management ..............................................

Fill in the blanks below with the most appropriate terms from the list. DEMAND CAREER FIELD OFFER SPECIALIZE IN APTITUDE SUITABLE

VARIOUS SALARY ADVANCEMENT

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Divisin Carrera

Carrera Profesional de Administracin de Empresas

Within the.....................................of accounting, there are a number of areas that you might...................................... These include bookkeeping and

the..............................types of accounting. In order to choose the specific accounting job that is most ............................, you might ask yourself how much this type of work interests you and if you have any........................................for organizing financial data. You might also consider the average...................................earned by a bookkeeper or accountant and the current..............................for the work, particularly for the area in which you hope to live. Opportunity for ......................................in the accounting field is another factor that you, as a prospective bookkeeper or accountant may wish to consider.

V. TEXT ANALYSIS Match the definitions with the business fields: d) Finance e) Data processing

a) Management b) Marketing c) Accounting

1. The handling of large amounts of information generated by business operations ( ) 2. The measurement and communication of financial data ( )

3. The acquisition and utilization of capital in order to start up, operate, and expand a company ( ) )

4. The activities guiding a company to accomplish its objectives. (

5. The movement of goods and services from the manufacturer to customer in order to satisfy the customer and to achieve the companys objectiv e.( )

VI. CLASSIFICATION In each of the examples below, three of the items are members of the same class and one is not. Cross out the one that is not a member. Then write the name of the class to which the other three belong. 12

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Carrera Profesional de Administracin de Empresas

1. buyer/ banker / seller / distributor MARKETING CAREERS 2. Banker / financial analyst / stockbroker/ accountant............................................... 3. Data processing / finance / marketing / general manager............................................. 4. Computer operator / computer programmer / data processing / system analyst............................................. 5. General manager/ management / production manager / personnel manager ..................................................... 6. Advertising,/ management / marketing / accounting.............................................. 7. Private accountant / banker / government accountant/ bookkeeper................................

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