Qaium Sayeed STD02884

BSBADV507B Develop a Media Plan

Task 2: Select the Media Vehicles & Determine a Media Schedule

Media vehicles used for Earth sprite product launch Media channels TV Radio Advertising Channel 7 -The morning show 7 am Channel 9 - Fashion and beauty 9 am ABC Triple J- drive show 774 ABC Melbourne- morning show Women magazine Cosmopolitan Women world Good housekeeping

Pros and cons of media vehicles used for Advertising

Media channels TV One of the benefits of TV advertising is its ability to communicate with a very large audience. Considered a form of mass media, TV ads work well to attract attention, generate awareness and establish preference for products and services. Costs involved in television advertising are very high as it needs to be repeated for many times and so it costs more to air advertisements on television channels. Television advertisements are short, so they do not convey more about the product. Radio Radio reaches everyone at home, in the office, in the car or even while surfing the Internet; Radio cuts through - people carry out a wide range of activities while simultaneously listening to the radio; Lack of visuals makes it hard for people to remember important information A significant amount of listeners on the radio may not be interested in the advert Listeners may switch stations to Pros Cons

avoid listening to commercials as they can be annoying Women magazine Magazine advertising's major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper. Higher quality images, represented with full colour and gloss, allow a clearer picture of your product, giving the public a better idea of company Magazines don't have the same reach as television or radio. Readers are typically narrow segments of people interested in the given topic of the magazine

Result of Survey
Highest reach on TV Most effective media vehicle Women magazine Combinations of media vehicle TV and Radio Duration and timing of each Media Media channels TV 1- Channel 7 show The morning show 2- Channel 9 show Fashion and beauty Radio ABC Triple J 774 ABC Melbourne 3-Women magazine Cosmopolitan Women world Good housekeeping 3 months Once in week 3 months 24/7 duration 3 Months Timing Once a day

Budget

The budget for this marketing campaign is $ 5 million. Media channels TV Radio Women magazine Others Money spent 1.5 million 1 million 2 million 0.5 million Reach of campaign 30,00,000 15,00,000 40,00,000 1,50,000 Market results 5,000 3,000 8,000 2000

The Australian Consumer Law (ACL) The Australian Consumer Law (ACL) introduced a new nationally consistent system to regulate the safety of consumer goods and product related services. The information provided below is a brief guide to the product safety provisions of the ACL. Further information on the ACL can also be found on the Consumer Law website established by the Commonwealth Department of the Treasury. The Product Safety Provisions The ACLs product safety provisions set out how the Australian and state/territory Governments can regulate consumer goods and product related services to ensure they are safe. These can include:

imposing mandatory safety standards or information standards on goods or product related services;

banning goods or product related services, either on an interim or permanent basis; or

Issuing a compulsory recall notice requiring suppliers to recall a good.

They also regulate what a supplier has to do, including:

responsibilities if a Minister bans a product or imposes a safety or information standard on a good or product related service;

when to recall a good and how to do this; what to do if a Minister issues a compulsory recall notice; when to report an incident associated with a good to the Minister; and When a manufacturer may be liable for loss or damage caused by a good with a safety defect.

Ethical objectives
The Code of Self-regulation and Advertising Ethics for Cosmetic Products (COSMEP Code) has been designed to offer solid corporate principles of social responsibility. Advertising supported by codes of conduct is an expression of the ethical obligations of the corporate community. Ethical and responsible advertising is a means to protect the prestige of product. II. OBJECTIVE To create an instrument that allows the development of an informative activity or An advertising communication for the consumer based on ethical principles, in order to favour the awareness and understanding of the benefits, scopes and correct use of products and services, with the purpose of protecting consumers against misleading and abusive forms of communication.