BUSINESS PLAN

STUDENTS WORKBOOK
STUDENT NAME..
REG. NO.
COURSE

The seven Goals of the Entrepreneur writing this simplified Start up Business Plan;
1.
2.
3.
4.
5.

To evaluate initial start up costs and the source of funds.

To determine the fundamental viability of proposed business.
To define products, services and customers and assess competitors.
To map out the business model, goals and the strategy.
As the business grows, to communicate to other (family, youth groups, CBOs, banks, investors,
business competition) the business idea.
6. To give the Entrepreneur a road map and tool to drive them to success.
7. If it is not written, it does not exist share Entrepreneurs motivation.
The Executive Summary
1. Executive Summary: The vision and highlights on key areas of your business.
2. Profile of The Entrepreneur: A brief description of your motivation, skills.
3. Summary of the five chapters.
Business Concept
4. Company Description: sole proposed legal status, history, start up plans.
5. Product or Services: Describe very clearly what you are selling. Focus on customer benefits,
what is different (if any) from what competitors are offering.
6. Strategy and Implementation; Specific responsibilities sin the business and how you will carry
them out.
7. Growth Plans: your business may have future plans for expansion of products offered or into
new location the plans and how this will be financed.
Marketing Plan
8. Market Analysis; your target market, customer needs, location, how to reach them, managing
competition.
9. Sales Strategies: Be specific includes targets, tracking results and the costs.
10. Customer Service Strategies: Attracting, retaining and customer loyalty plans.

Organisation plan
11. Management and organization structure, designing the Organization chart.
12. Business manager, Duties and Responsibilities; key Personnel, Duties and Responsibilities; Other
Personnel, Duties and Responsibilities
13. Recruitment Training and promotion; Remuneration and Incentives Scheme.
14. Licenses, Permits and By-laws, Support Services
Production/Operation plan
15. Production/Operational Facilities, Production/ Operational Strategy
16. Production/Operational Process
17. Rules and Regulations Affecting Production.
Financial Plan
18.
19.
20.
21.
22.

Source of Seed Capital: Amount required. Be realistic on your sources.

Use of Funds in the business: Funds are required to keep operations going.
Sales and Expenditure Analysis: Cash Flow. Profit per unit of product sales.
Budget: Monthly and projected for one year of the business operations.
Financial Management: Record keeping, targets, business profit and savings.

NOTE: The Executive Summary appears first, but you write it last, after everything else!
CHAPTER ONE
The Business Concept

.
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................

CHAPTER TWO
The Marketing Plan

...

CHAPTER THREE
Organisation

....
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................

CHAPTER FOUR
Production/Operational Plan

.
........................................................................................................................................................................
........................................................................................................................................................................
.......................................................................................................................................................................

CHAPTET FIVE
The Financial Plan

.
........................................................................................................................................................................
........................................................................................................................................................................
........................................................................................................................................................................
......................................................................................................................................................................
Executive summary