March 2426, 2014

Schaumburg, IL www.ShopperSummit.com

Omnichannel Marketing The Digital Path Mobile/Social Strategies Collaboration Insights & Activation Shopper Engagement

"After 12 successful years, attendees have extraordinary expectations for the Summit. We welcome that.

Peter Hoyt

Executive Director & CEO

The most empowering industry conference where experts share knowledge and best practices to help brands and retailers achieve success along the path to purchase.

Hosted & Sponsored by:

Thats right. You can expect more from the Summit.

Sure, there are other conferences that dabble in shopper marketing, but there is only one Shopper Marketing Summit. Only the Summit delivers an energetic, inspirational and highly educational conference fueled by the members of Path to Purchase Institute and the vibrant community of shopper marketing professionals dedicated to driving sales in-store and online.

If advancing your shopper marketing strategy is your primary objective, then the Summit is your number one solution.
Prepare to be overwhelmed, but in the best way imaginable.
Get swept up in the energy created by hundreds of senior leaders across all functions of shopper marketing who thrive on the Summits collaborative learning environment. Linger in the moment when you meet a visionary who understands the challenges facing you and your team. Listen to mind-blowing presentations from carefully vetted speakers. Soak up the creativity and ingenuity from the Shopper Marketing Effie award winners. Find inspiration from passionate leaders and their cutting-edge ideas. Walk away with tangible strategies, insights and solutions that will set you soaring.

Is the Summit intense and exhilarating?

Certainly!

Is the Summit worth your time and investment?

Positively!

Will you leave knowing more about models for successful retail collaboration?

Absolutely!

Register today at www.ShopperSummit.com

Community
Join the Summits highly-engaged community of senior-level decision makers and business leaders across shopper marketing disciplines who value the free exchange of strategy, insights and best practices aimed at driving retail sales. You wont be disappointed!

Brands
(manufacturers & marketers of consumer products & services)

Retailers
Learn how fully-integrated, collaborative partnerships are driving shopper loyalty and category growth. See how the right content can increase customer engagement. Discover new technology that is changing the shopping journey.

Uncover actionable strategies for migrating to an omnichannel engagement model. Learn how to create a social shopper marketing framework designed to drive sales. Hear how emerging channels are challenging brands to think differently about their products.

Join your peers with responsibilities including:

Brand Activation Brand, Category & Product Development Channel Marketing Customer Teams Merchandising & Packaging Shopper Experience Shopper Insights Shopper Marketing

Join your peers with responsibilities including:

Category Strategy CRM & Loyalty Digital Experience Innovation, Space Management & Customer Experience Merchandising Strategy Shopper Insights & Analytics Shopper Marketing

Agencies
(shopper marketing, advertising & promotion)

Solution Providers
(digital and mobile technology, P-O-P design, retail design, retail execution & shopper insights)

Compare and contrast shopper attitudes and behaviors across global markets. Understand how to target and engage consumers with the media of their choice before, during and after the purchase. See how personalized digital tools are shaping the expectations of future shoppers.

Join your peers with responsibilities including:

Account Teams Brand Development Creative Direction Insights Planning Directors Promotional Strategy Retail Design

Discover how to leverage data to create actionable insights that deliver campaign results. Uncover strategies for connecting online and in-store marketing to better engage with the evolving shopper. Hear best practices for aggregating, managing and distributing content across all channels via participatory, interactive and two-way mediums.

Join your peers with responsibilities including:

Consulting Digital & Mobile Strategy Display Design Field Execution In-Store Activation Integrated Shopper Marketing Research & Insights Retail Media Technology Innovation

Register today at www.ShopperSummit.com

An Event of the Path to Purchase Institute

Networking
Retail Academy
The Shopper Marketing Summit provides delegates of the Retail Academy roughly 30 high-level decision makers from approximately 15 top retail chains a forum for aligning goals with progressive brand manufacturers in order to develop more sustainable and impactful shopper marketing programs. By speaking one-on-one in a neutral zone, free from corporate interference and stiing silos, brand and retailer executives nd the Retail Academy to be one of the most effective environments available in which to forge stronger shopper-focused collaboration.

at the shopper marketing expo

retail academy
th e

retail academy

These and other top retail chains will be invited to attend the Summit as part of the Retail Academy:

Enjoy 24/7 All-Attendee Access

The Summits new private and secure online networking community makes it easy to meet your fellow Summit attendees and even easier to interact with them before, during and after the event. This valuable tool offers all Summit registrants: A browseable, searchable attendee directory. 24/7 access to this private group. Private meeting scheduling. A personalized Summit agenda. Public discussion forums. Facebook, Twitter and LinkedIn integration.

Solutions Gallery
The best shopper marketing strategy requires proper execution in order to resonate in the marketplace. In the Solutions Gallery, youll be introduced to many leading industry partners who offer expertise in all areas along the path to purchase. Executives from participating companies will be available to meet with you to answer questions and demonstrate their capabilities.

#ShopperSummit

Register today at www.ShopperSummit.com

Shopper Marketing Celebration

Celebrate the winners of the Shopper Marketing Effie Awards and the Hall of Fame inductees during a gala event honoring outstanding achievements in the shopper marketing industry.

Tuesday, 6:30 - 9:00 p.m.

Hosted by:

Your Summit registration includes a ticket to the Shopper Marketing Celebration, an evening of recognition for the most effective shopper marketing campaigns and top talent in the shopper marketing industry. Effie Worldwide, in partnership with the Path to Purchase Institute, will present the winners of the 2014 Shopper Marketing Effie Awards at the Summit. The prestigious Shopper Marketing Effies are given to integrated campaigns that best demonstrate how they effectively solve the shopper marketing challenge, connect with the shopper, influence her along the path to purchase and inspire her to become a buyer. In conjunction with the Shopper Marketing Effie Awards, well also present the 2014 Shopper Marketing Hall of Fame class, an honor bestowed upon three deserving individuals chosen by the editors of Shopper Marketing magazine. From the work they produce to their daily business practices, this years inductees foster best practices and demonstrate a supreme understanding of all marketing efforts that culminate at retail. After a full day of thought-provoking presentations, enjoy this opportunity to mix and mingle with your colleagues, peers and friends at this blacktie-optional event.

Register today at www.ShopperSummit.com

An Event of the Path to Purchase Institute

The 2014 Hall of Fame Inductees

Julie Eddleman Marketing Director, NA Brand Operations

Inductee No. 60

Erik Keptner EVP, Marketing

Inductee No. 61

Andy Murray SVP, Creative

Inductee No. 62

The

After-Party

Hosted by:

Tuesday, 9:00 - 11:00 p.m.

Keep the fun rolling at the Shopper Marketing Celebration After-Party immediately following the Effie Awards. Stick around for music, cocktails, prizes, photos and more!
Register today at www.ShopperSummit.com

Pre-Summit Advanced Learning Sessions

These intensive, half-day workshops are designed to offer the deepest understanding of critical industry issues affecting brand marketers, retailers, agency professionals and solution providers.

Monday, 1:00-4:30 p.m. S1 Shopper Activation: Telling Your Brand Story Through Tactical Plans
Retailers asking their brand partners for insights is now the norm, but is that what theyre really after? Insights, in isolation, do nothing. Effective activation plans are what everyone wants, but theyre often difcult to implement. Why? Never before have we had more tactics with which to bombard shoppers, using traditional, digital, social and mobile media, POS, coupons and direct mail, among other methods. Which tactics are right for a given brand and retailer? The answer lies not in the tactics themselves but in the story your brand needs to tell in order to accomplish your growth strategy. This symposium will focus on creating effective tactical plans based on storytelling principles. Attendees will learn to: Dene strategies and insights that integrate the needs of the shopper, brand and retailer equally. Identify the brand story most relevant to your strategies and insights. Select the optimal touchpoints based on strategy, insight and story.
DISTINGUISHED FACULTY

Christopher Brace Founder Shopper Intelligence

Faculty Members have presented at a minimum of one other Institute event and have received an audience rating of > 3.2/4.0 scale. Distinguished Faculty Members have presented at four or more Institute events and have received an audience rating of > 3.2/4.0 scale.

Sign up for a single day of Advanced Learning or include one of these workshops in your Total Experience registration package. Register today at www.ShopperSummit.com

An Event of the Path to Purchase Institute

Monday, 1:00-4:30 p.m. S2 Harnessing the Unreasonable Power of Creativity

Creativity is the art of transforming ideas into reality using two processes: thinking and execution. If you have ideas but cant execute them, they just remain ideas. The implementation and execution of those ideas is what brings creativity to life. Likewise, without a clear plan it is difcult to accomplish a goal. Shopper insights and proper planning are essential to harnessing the creative imagination. We dont have to go to the store anymore; we carry the stores with us. So, how do you reach the always on-the-go shopper who has more choices than ever before? This session will explore the components of a successful shopper marketing plan before you go to market. Attendees will: Learn what is necessary to develop a strong brief for creative. Understand how to integrate digital and physical retail. Learn the importance of understanding shopper-based design and how it comes to life in the retail environment.
FACULTY

Lindsay Baish Digital Strategist Saatchi & Saatchi X

Frank Flurry Production Director Saatchi & Saatchi X

Josh Rateliff VP, General Manager Saatchi & Saatchi X

Doug Van Andel Global Creative Director Saatchi & Saatchi X

Monday, 1:00-4:30 p.m. S3 These Arent the 4Ps You Grew Up With: A Symposium on Organizing for E-Commerce
E-Commerce is hard. The resource demands are high, the right talent is difcult to nd and direct ROI is tough to measure. Yet the explosive growth opportunity and inuence at bricks-and-mortar is too big to ignore. Led by Etailing Solutions, the recognized leaders in sustainably building and growing CPG brands in online retail, you will hear from industry experts and CPG e-commerce executives who have conquered these challenges by aligning their organizations, developing aggressive sales plans, adapting shopper marketing and other functional organizations, and securing funding and resources to support e-commerce. An open panel discussion with the speakers will conclude the afternoon. Attendees will: Learn how to drive organizational alignment to the importance of investing in e-commerce now. Discover how others have developed e-commerce strategies. Hear about common challenges and how theyve been addressed.
FACULTY FACULTY

Brian Cohen EVP, Group Director Catapult Marketing

Bryan Gildenberg Chief Knowledge Ofcer Kantar Retail

Danny Silverman VP, e-Commerce Strategy & Sales Support Etailing Solutions

Doug Straton Director, NA e-Commerce Center of Excellence Unilever

#ShopperSummit

Tuesday General Sessions

8:00 - 9:30 a.m. K1 Evolving with the Omnichannel Shopper
Although he only recently joined the ranks at Walmart, Andy Murrays Hall of Fame-worthy career as a brand marketer and agency CEO gives him a unique from all sides perspective on the shopper marketing industry. As Walmarts rst-ever SVP of creative, Murray has been charged with helping the worlds largest retailer develop and implement a shopper-centric strategy that will better align it for success in an omnichannel world. The goal isnt just to capitalize on the new, digitally enhanced path to purchase that has evolved, but to take part in its reinvention. In this wide-ranging and informative session, Murray will offer his perspectives on: The importance of consistent creative excellence across all communication vehicles for the development of effective shopper marketing. The vital role agencies and collaboration play in helping Walmart connect and engage with the customer. Useful learnings from seeing retailing from the point of view of the supplier, the retailer and the agency. How marketing technology is changing the retail landscape.

General Sessions hosted by:

Andy Murray SVP, Creative

The Summits opening day is anchored by keynote presentations from renowned industry experts wholl share insightful perspectives about achieving along path to purchase. 10 success Register todaythe at www.ShopperSummit.com

An Event of the Path to Purchase Institute

4:30 - 5:30 p.m. K2 Going Global What Shoppers Want; What Retailers Need; What Brands Must Deliver
This presentation will discuss the global shopper, how global strategy differs from local/regional strategies, and what retailers are looking for from manufacturing partners. Questions addressed will be: What makes an effective loyalty program in the UK, versus the US, versus Eastern Europe or the Middle East? What does a brand or retailer need to know about a country and its shopping culture in order to be successful there? How does a global retail strategy differ from local/regional/domestic retail strategies? What must brands and retailers think about when entering a new market? What do retailers need/ want from their brand partners and what do brands need to know in order to be successful strategic partners? Using case study learnings and reference points from Walgreens, Boots and other successful global retailers, the presenters will provide strategic insight and activation techniques for how brands and retailers can translate the best global initiatives into their own product categories, business channels and global expansion plans. Attendees will: Understand the global shopper and how he/she differs from country to country and region to region. Gain insights into building a successful global strategy. Learn how to translate best practices into a global expansion plan.

Alex Gourlay EVP, President of Customer Experience & Daily Living

Wendy Liebmann CEO

FACULTY

#ShopperSummit

Register today at www.ShopperSummit.com

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Seminars Tuesday, 9:45 - 10:45 a.m.

A1 Activating Shopper Insights The 100,000th Experience: How Real-Time Tracking Helped LG Optimize Shopper Strategy Nathan Evans, VP, North America, MESH; David VanderWaal, Director of Brand Marketing, Home Appliances, LG Electronics USA Inc. For more than four years, LG Electronics NA has continuously captured real-time, in-store experiences of over 20,000 shoppers with more than 100,000 real-time experiences. This presentation delivers cutting-edge FACULTY insight into game-changing shopper trends, the role of touchpoints along the path to purchase and the most inuential in-store tactics all of which will be discussed in relation to the actions taken by LG to optimize their shopper marketing strategy. Attendees will: Be introduced to the emergence of a surgical shopper and learn the evolving levels of engagement and platforms used in stores at specic points along the path to purchase. Learn which touchpoints LG invested in to more effectively reach shopper objectives. Understand the diversity of the in-store shopper terms of frequency of store experiences, reaction to POS, and inuence of sales associates. Attendees will also learn how shopper motivations and shopper missions inuence behavior. B1 Collaboration

See the at-a-glance agenda on page 20.

Re-Imagining Retail: A New Formula for Collaboration Success Drew Allen, Sr. Marketing Manager, Walmart - Sparkling Lead, Coca-Cola Refreshments; Tina Manikas, EVP Global Retail & Promotions Ofcer, Draftfcb; Aaliyah Shaq, Brand Manager, Coca-Cola, The Coca-Cola Co. The currency in todays marketplace is nimbleness and courage to collaborate and look beyond the shelf in identifying new ways to move shoppers. Enter Effortless Meals from Coca-Cola and Walmart. Learn how two mega-brands came together to nimbly use shopper, brand and retailer insight, a big creative platform idea, speedto-market and an integrated, omni-channel strategic campaign that repositions the deli department at Walmart with new, compelling occasion-based solutions for shoppers. Attendees will: Learn to identify the barriers of and opportunities for occasion-based purchase behavior. See how to collaborate on a fully-integrated, creative idea and campaign that inspires shoppers in an omni-channel way. See how the right partners at the table matterfrom speed, exibility and creativity to decision-making.

C1 Digital Shopper Marketing DSM 5.0 Whats New. Whats Now. Whats Next. Seth Diamond, EVP, Insights, Catapult; Jennifer Romano, Director, Digital & Digital Shopper Marketing, Catapult For ve years, Catapult has been conducting its annual Digital Shopper Marketing study. Join us to learn about the latest ndings from the DSM study, whats on the horizon, and take a trip through time for a retrospective look at the fads, trends, winning ideas, and busts that encompass digital shopper marketing. Attendees will: Identify digital shopping tools shoppers actually use. Understand needs that are being fullled by digital shopping tools today and the innovations/opportunities that lie ahead. Find clues to separate a fad from a trend to maximize your shopper marketing impact.

D1 Mobile & Social Strategies The Future of Mobile: Inuencing the Path to Purchase
FACULTY

Jill Kristle, Manager Interactive Marketing, ConAgra Foods; Manuel Rosso, CEO, Food on the Table Shoppers eyes are increasingly focused on mobile, but CPG dollars have yet to catch up. In this session, learn about the collaboration of two innovators - Food on the Table and ConAgra Foods in their efforts to inuence the path to purchase through mobile technology, without using pesky banner ads. Focusing on the Egg Beaters brand, these two teams delivered the right message at the right time to shoppers through the entire planning and shopping experience. The results? Lets just say everyone was eggstatic. Attendees will: Learn the unique ways mobile can be used to reach the consumer. See what levers to pull in the mobile space to best reach the consumer. Examine tested mobile platforms and results.

Faculty Members have presented at a minimum of one other Institute event and have received an audience rating of > 3.2/4.0 scale. Distinguished Faculty Members have presented at four or more Institute events and have received an audience rating of > 3.2/4.0 scale.

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An Event of the Path to Purchase Institute

Seminars Tuesday, 11:15 a.m. - 12:15 p.m.

A2 Activating Shopper Insights Eye-Tracking Research: New Insights to Optimize Your Brands Presence In-Store and Online Jonathan Asher, EVP, Director of Account Management, Perception Research Services New research from Perception Research Services regarding online and store-based shopping experiences reveals ndings including core differences in the shopping experience (online vs. in-store), implications for optimizing packaging and brand presentation in each shopping context, new learning regarding the interaction between Web-based and bricks-and-mortar shopping and insights regarding what shoppers see (and miss) as they view websites and walk the aisles. Hear insights gathered from quantitative surveys, in-depth qualitative interviews and eye-tracking of online and in-store shopping experiences. Attendees will: Learn key principles for optimizing the visibility and impact of POS materials in retail stores. Discover guidelines for improving the presentation and communication of packaging on retail websites. Gain insights to enhance the synergy between online and in-store shopper marketing. B2 Collaboration Showrooming Showdown: How to Survive or Thrive in the Showrooming World Chris Brandewie, Director of Store Design, Best Buy; Rich Butwinick, President, MarketingLab; Lynn Neal, NA Retail Strategy Leader, Procter & Gamble More than four in ten U.S. adults have showroomed in stores. By all accounts this habit is growing to form a new norm, forever changing the way brand and retail marketers think about shopper marketing. Can bricks and mortar retailers win in a showrooming world? Yes. Really? Yes! This session will demonstrate go-to-market strategies and tactics designed to help you avoid having the competition eat your lunch. Attendees will learn how to rethink their shopper marketing to generate the best ROI and get the latest showrooming insights and trends through case studies with retailers and brands. Attendees will: Get the latest insights, trends and facts on showrooming. Hear brand and retail marketers responses to showrooming. Uncover strategies and tactics to ensure your company is on the winning side of this new phenomenon. C2 Digital Shopper Marketing Inspiring and Engaging with Crowdsourced Video Throughout the Path to Purchase Dan Cooke, Digital Shopper Marketing, e-Commerce Lead, Kellogg Company; Bill Hildebolt, President & Co-Founder, EXPO
FACULTY FACULTY

DISTINGUISHED FACULTY

FACULTY

D2 Mobile & Social Strategies Mobility in Our Multichannel World Tim Benner, PhD, Director, Consumer Insights, Samsung Telecommunications America; Stephanie Carson, Director, Retail Marketing, Samsung Telecommunications America; Alison Chaltas, EVP, Shopper & Retail Strategy, GfK Who better to share omnichannel best practices than Samsung, a leading smart phone brand, and GfK, the author of Futurebuy, a publication looking into the future of smart shopping? Well explore what shoppers are seeking in bricks vs. clicks and how they feel about their shopping experiences. How do behaviors vary by different technologies and how are tablets vs. smartphones being uniquely applied to the shopper journey? Learn how industry leaders are aggressively utilizing digital and mobile technologies and information to optimize their shopping experiences. Attendees will:

As digital interaction plays an ever-increasing role in the path to purchase, its essential for brands and retailers to offer informative and inspiring rich media content to help shoppers arrive at condent purchase decisions. At the same time, they must make sure their content strategy aligns with both the customer and retailer expectations to achieve results. This session will explore Kelloggs use of authentic consumer product video in their shopper marketing programs, demonstrating how the wisdom of the crowd can be used to bring products to life in new and unique ways while educating, engaging and persuading consumers throughout their purchase journey. Attendees will: Learn how to work with todays socially-active customers to collect highimpact product video that can differentiate your digital retail shelf. Understand how crowdsourced video can be used to communicate product features and benets, reinforce key messages and generate emotional intensity to drive increased sales. Discover how, through co-creation, brands can deliver customized video to meet individual retailer needs that can be used solely online or combined with in-store experiences.

DISTINGUISHED FACULTY

Grasp what can be learned from the world in terms of incorporating local attitudes, behaviors and beliefs into omnichannel shopping. Understand the differences in shopper proles across categories like fastmoving consumer goods and electronics to durables. Learn what leading brands are doing to drive both sales and equity at the point of sale.

#ShopperSummit

Register today at www.ShopperSummit.com

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Seminars Tuesday, 1:45 - 2:45 p.m.

A3 Activating Shopper Insights Activate Emotions Across a Changing Path to Purchase: Integrating Unique At-Home, On-the-Go and In-Store Insights Carl Marci, Co-Founder & Chief Science Ofcer, Innerscope; Kristen OHara, CMO, Time Warner Inc. Innerscope Research presents the latest in consumer neuroscience insights with case studies from Time Warner, Walgreens and Campbells Soup that highlight the changing path-to-purchase. The results demonstrate how advertisers and shopper marketers benet from working together to create more integrated campaigns from the living room to the store aisle. Learn how to reach the next generation of shoppers who are increasingly wired and have shorter attention spans, resulting in new challenges for brand engagement to foster increased purchase behaviors. Attendees will: Gain specic insights on how the path to purchase is evolving in a changing media landscape. Understand the distinctly different psychology of viewers, consumers and shoppers during their purchase journey. Find actionable recommendations to reach customers across todays new path to purchase, at home, on-the-go and in the store. B3 Collaboration

Driving Category Growth Through Insights and Collaboration

See the at-a-glance agenda on page 20.

Chris Almeida, VP, Shopper Marketing, Core Business & Loyalty, Safeway Inc.; Rachel Chambers, Director, Shopper Marketing & Shopper Insights, Starbucks Coffee Company Manufacturer and retailer collaboration has long been a recipe for category growth. But what do you do when focusing solely on assortment and adjacencies is no longer enough? Safeway and Starbucks brought together a deep understanding of the shopper, respect for each others brand equity and a desire to leverage the trifecta of organizational synergy between merchandising, marketing and sales. Learn how their partnership helped drive shopper loyalty and category growth through elevation of the store experience. Attendees will: Understand the importance of experience to shoppers. See how collaboration can take category partnership to the next level. Learn how the Safeway and Starbucks partnership transformed the coffee aisle.

D3 Mobile & Social Strategies C3 Digital Shopper Marketing Navigating the Digital Decision Space Darryl Daoust, Group Director, Ryan Partnership; Doug Straton, Director, NA e-Commerce Center of Excellence, Unilever As shoppers increasingly rely on digital shopping tools, it is critical to understand that every purchase decision takes place in a unique digital decision space, inuenced by the shopper, the category, and the channel involved. Using data from Ryans proprietary digital shopping study, we FACULTY will explain how different digital tools inuence different digital decision spaces and will demonstrate, through Unilevers examples, how you can use that understanding as a basis for a more effective digital shopper strategy. Attendees will: Learn what the digital decision space is and how can it help you develop more effective digital shopper marketing. Understand the role digital shopping programs and tools play in affecting purchase decisions in different digital decision spaces. Discover how to analyze the factors inuencing your categorys (or channels or shoppers) decision spaces to drive increased engagement and sales. The Digital Store: Transforming the Shopping Experience with Real-Time, Relevant Offers and Content Ken Fenyo, CEO, You Technology Inc.; Donna Zambo, Manager, e-Commerce & Digital Innovation, Wakefern Food Corp.
FACULTY

Digital technologies are transforming the in-store shopping experience and promise to make the store more interactive with touchscreen devices at the shelf, in-store mapping FACULTY and location applications, real-time and personalized offers and much more. Retailers must proactively invest in mobile and other new digital technologies to better meet the needs of the digital shopper, grow loyalty and sales and minimize showrooming. This seminar will discuss best practices, future trends and technologies, and will show how ShopRite and other retailers use real-time digital coupons, QR codes, personalized prices and promotions, shopping lists, nutritional information, reviews and other tools to make the shopping experience more engaging and relevant. Attendees will: Learn best practice examples for making the store more interactive. Hear key trends and technology shifts that will inuence future in-store marketing programs. See action plans for getting started.

Faculty Members have presented at a minimum of one other Institute event and have received an audience rating of > 3.2/4.0 scale. Distinguished Faculty Members have presented at four or more Institute events and have received an audience rating of > 3.2/4.0 scale.

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An Event of the Path to Purchase Institute

Seminars Tuesday, 3:15 - 4:15 p.m.

A4 Activating Shopper Insights How to Put Consumers at the Center to Get a Head Start on the Future of Shopping Kelly Jones, Head of Thought Leadership, Microsoft; Natasha Hritzuk, Head of Thought Leadership and Consumer Insights, Microsoft Microsoft and IPGs Digital Trends study reveals eight core consumer trends that will emerge over the next 6 to 12 months, forever changing the way we market to consumers both online and ofine. We will bring to life two trends by tying emerging consumer behavior to the imminent transformation of the retail category. We will also take a deep dive into our new Consumer Journey Retail study (Microsoft Advertising & Ipsos OTX, September 2013) to learn what currently inuences consumers along the path to purchase, and the opportunities and implications for the future. Well discuss ways to reach and engage consumers on a truly personal, one-to-one level, while embracing the blurring of digital and the physical along the way. Emerge with a clear list of consumer-centric actions to give you a head start on tomorrows consumer expectations today. Learn the power of reciprocal relationships, where people are rewarded in more meaningful ways in exchange for their personal data. Understand how to meet consumers desire for technology that goes beyond a touch screen and immerses them in multisensory experiences. Discover how to leverage data to provide more personalized experiences, and in turn, earn consumer trust and drive more value for their businesses. B4 Collaboration The Ongoing Evolution of Aholds Multichannel Personalized Shopping Experience Tim Dorgan, VP, Managing Director, Peapod Interactive; Erik Keptner, EVP, Marketing, Ahold USA
FACULTY

Fueled by a corporate commitment to global innovation, Ahold USA is redening the traditional grocery shopping experience. Innovations in e-commerce, multichannel fulllment and personalization technology are providing Ahold USA shoppers with the exibility to tailor their FACULTY shopping to best t their individual needs. Learn about the latest developments and the most recent insights into how technology, logistics, merchandising and revamped vendor partnerships are combining to reshape the traditional grocery model. Highlights of the presentation include: Multichannel shopping behavior: How this emerging phenomenon is being measured and mined to enhance shopper loyalty. Virtual stores + virtual checkout = real shopper engagement: The impact of Ahold USAs innovations in mobile shopper interaction. Redening the role of CPG partners: Emerging best practices in marketing/ fulllment/merchandising collaboration.

D4 Mobile & Social Strategies Building Win-Win Shopper Marketing Strategies on Mobile Using Third Party Apps Mike Hornigold, Group Director of Shopper Technologies, The Coca-Cola Co.; Bryan Leach, Founder & CEO, ibotta Inc.; Brian Pugh, Customer Engagement Manager, Meijer; Kevin Sidell, Sr. Manager, Digital Strategy, Kellogg Co. Retailers use mobile applications to drive loyalty among their shoppers. From digitizing coupons to giving away products, retailers deliver offers to their shoppers to keep them coming back. However, these apps do little to attract the incremental shopper. Third-party apps offer retailers a complementary marketing solution to existing mobile offerings and allow retailers to send targeted offers to consumers living near their stores, but who arent regular shoppers. They enable brands to drive incremental foot trafc to their preferred accounts. Brands and retailers win through incremental shoppers and larger basket size, while consumers win by not having to manage separate applications on their phone. Attendees will: Learn how third-party apps complement existing retailer shopper marketing solutions. Understand how third-party apps provide brands and retailers with access to cutting edge mobile technologies (e.g., geo-fencing) that are typically expensive or beyond the core competency of retailers and brands. Discover how third-party apps simplify the user experience.

C4 Digital Shopper Marketing Think Small and Go Big: Scaling Up the Economics of Hyper-Personalization Jim Rose, President, CROSSMARK Marketing Services The convergence of hyper-local marketing, personalized offers and integration of digital media vehicles among both retailers and manufacturers have created a key opportunity for brands to more effectively and efciently intensify brand relevance and drive protable sales growth. By identifying and integrating traditional and emerging triggers, you can efciently deliver hyper-personalization, amplify it through social media and measure ROI. Attendees will: Learn new ways to target consumers and shoppers through the integration of consumer engagement touchpoints along the path to purchase, from preshop, out-of-store brand experiences to in-store activation triggers. Gain new perspectives on measuring the effectiveness of programs designed to convert more consumers to brand advocates faster through new rules of engagement. Walk away with specic tasks that can immediately address the question, What now? and initiate action in your organization.

#ShopperSummit

Register today at www.ShopperSummit.com

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Wednesday General Session

8:00 - 9:00 a.m. K3 Solution Sharing Collaborating to Bring Better Ideas to Market
True collaboration between brands, retailers and agencies remains rare. While parties usually agree on shared goals, theres often dissention in the how of making things happen. Frustrations rise in what feels like an endless cycle of pitch, reject, repeat, all while the big opportunity slips away. Theres another way - one that moves relationships up the ladder from simple partnership to genuine collaboration and even co-authorship. This process sets new standards for speed to market and shopper results. In this session, see how a leading beverage company, retailer and agency came together in a unique program to rally around shopper needs, forge new business bonds and take a key initiative from insights to test market in just 119 days. Attendees will: Learn to rethink traditional roles to foster a more collaborative culture. Understand how to create outcome-driven forums that boost participation and build better ideas. Learn how to garner the c-level support needed to bend or redene the rules.

General Session hosted by:

Moderator: Charlie Anderson CEO

Panelists/Presenters:

Lisa Farrell Director, Sales Finance & Strategy

Julie Quick Head of Planning & Insights

Rich Romano Director of Sales & Marketing

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Seminars Wednesday, 9:15 a.m. - 10:15 p.m.

D5 Mobile & Social Strategies Mobile Marketing: Whats Possible Today, Whats Coming This Year and How to Measure Success Jeremy Geiger, Founder & CEO, Retailigence; David Haubert, Corporate Strategic Advisor, Retailigence The out and about nature of mobile suggests it may be the ideal media to guide impulse shopping behavior. Weve all heard stories about achieving incredible CTRs when location targeting is based on real-time, real-world events like weather. How do such campaigns affect other metrics related to trial, usage, repeat purchase and brand loyalty? And more importantly, how do we measure such impact? This session will explore how brands and retailers are successfully using mobile media to reach shoppers at all stages in the path to purchase, as well as ways to holistically measure campaign effectiveness (without a coupon). Attendees will: Learn the most successful here and now mobile opportunities to drive awareness, engagement and trial, along with case-studies of leading-edge retailers and brands. Hear the coming soon mobile opportunities to drive awareness, engagement, trial, usage, repeat purchase and brand loyalty. Discover current and future ways to measure effectiveness. E1 Understanding the Shopper Do Words Matter? Connecting with Shoppers By Using the Right Words in the Right Places Janet Barker-Evans, SVP, Group Creative Director, Ryan Partnership; Curt Munk, SVP, Director of Strategic Planning, Ryan Partnership Much attention is paid to the visual look and appeal of retail marketing, in-store merchandising, online advertising and packaging. From color and shape to materials and construction, we labor over every detail to ensure our target is engaged enough to take action. Once attracted to your brand, however, your shopper can easily disconnect if the right message isnt being delivered. Using real-life examples from a wide range of categories and retailers, this session explores trends in messaging, and suggests how successful messaging connects with shoppers and spurs them to action. Attendees will: Learn the importance of words and messaging and how they connect with your shopper and consumer across all touchpoints. Understand how words heavily depend on context, and what that means for your message. Take away tips to avoid common pitfalls and strengthen weak messaging.

F1 Sharing Best Practices Power Partnerships Deliver Sweet Results Tara Bartelt, Sr. Manager, Strategic Partnerships, The Coca-Cola Co.; Michael Tilley, Associate Director, Shopper Marketing & Strategic Partnerships, Mondelez International Coca-Cola North America teamed up with Mondelez International to create the ultimate snack and beverage offer: Sustaining Snack Rack Program. The concept was simple: Offer complementary products to provide shoppers with one-stop solutions; increase purchase points in stores high-trafc perimeter destinations and impulse zones; win the small trip by fullling shoppers missions; build shopper loyalty and grow basket size matching top-selling sparkling beverages in Coca-Colas portfolio with Mondelezs snack brands. The result was a winning combination uniting popular cookies, crackers and candy with Coca-Cola products to give consumers more opportunities for enjoyment. In this session attendees will: Discover how to utilize shopper insights to determine consumers needs that align with how they purchase beverages and snacks. Identify how to help retailers deliver occasion-based solutions to meet customer needs. Understand how to use merchandising unit innovation to create POS solutions that catch shoppers attention and encourage impulse buys.

G1 Omnichannel Marketing Fetching Sales Through Digital Targeting Heather Bullington, VP, Catapult; Dustin Lehner, Shopper Marketing Team Lead, Mars Petcare; Joe Robinson, President, Catapult As the worlds leader in pet care products, Mars Petcare sought to boost shopper awareness of its pet products at Dollar General to more than ve million pet-owning shoppers who spend more than $8 million annually. Many Dollar General pet care shoppers use DSM tools and pre-shop, creating a runway for testing digital targeting to fuel conversion. Mars Petcare and Catapult ran a test campaign using Dollar Generals shopper data, modeling and analytics to identify best customers and deliver targeted communications to drive purchase. Mars and Catapult will share their ndings as the platform for a robust 2014 plan. Attendees will: Understand the impact of digital targeting to create incremental conversion among a retailers best customers. Capitalize on the digital inclinations shoppers have to forge even stronger connections and drive desired outcomes. Understand how an integrated campaign expands consumer touchpoints to further consumer engagement.

#ShopperSummit

Register today at www.ShopperSummit.com

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Seminars Wednesday, 10:45 - 11:45 a.m.

D6 Mobile & Social Strategies The Power of Inuence with Todays Digital and Social Savvy Shopper Karen Doan, Sr. Manager Customer Marketing, Tyson Foods; Jon LeMire, SVP, Business Development, Collective Bias Recent research by Cisco has shown that for a majority of shoppers, online digital content has the most powerful inuence on buying decisions. New technologies and social platforms are driving shoppers online, shifting how they consume, engage and interact with brands and retailers. Take a deeper dive into this new social shopper landscape with Tyson Foods and Collective Bias. See real-world examples of how integrating creative social and digital strategies and sharing branded content effectively boosts sales, increases brand loyalty and overall engagement. Attendees will: Gain insight into how digital and social are dictating the way brands and retailers should be marketing to target audiences. Better understand each social platform and hear suggestions on how to maximize marketing efforts on specic channels depending on targeted demographics. Take away ideas on how to better engage with desired audiences by using and sharing relevant content.

See the at-a-glance agenda on page 20.

E2 Understanding the Shopper The Power of Differentiating Your Brand Brad Black, SVP, Account Director, Arc Worldwide/Leo Burnett; Shawn Millerick, Director of Shopper Marketing & Category Insights, Alcon OTC How do you distinguish a brand within a category that suffers from minimal brand differentiation, heated competition from other brands and private label, and an uninspired shopping experience? This provocative presentation will show retail and brand marketers how Alcon is redening the eye care category, addressing shopper needs and partnering with their top ve customers. See how shopper insights and understanding led to a smart shopper strategy that successfully differentiated Alcon from the competition and enabled this manufacturer to gain distribution and build share across major national retailers. Attendees will: Learn how to build equity in a brand. Understand how to enable scale across an entire portfolio, both in- and out-of-store. Discover how to how to improve shopability and engagement among shoppers, leading to increased sales for both brands and customers.

G2 Omnichannel Marketing F2 Sharing Best Practices Making the New Balance Brand Shopper-Ready Tracy Knauer, Manager, North America Marketing Activation, New Balance; Brian Priest, SVP, Shopper-Practice Creative Lead, Upshot New Balance, one of the worlds most recognizable athletic brands, wanted to better connect with their diverse shoppersin their own stores and across multiple retail channels. They partnered with Upshot to extend the brands message beyond image to communications and experiences to inspire their shopper to act. In this presentation attendees will: Learn what it takes to make an iconic brand shopper-ready. Discover how to leverage channel dynamics and shopper insights to create action. Understand the role of design and innovation to connect with shoppers. Driving Commerce in the Omnichannel Marketplace Scott Hendrickson, Head of Advertising Solutions, PayPal According to comScore, 67% of purchases start in one channel and end in another. How should brands engage consumers in todays complex omnichannel marketplace? Learn about the evolution of the shopping journey and examine cutting-edge technologies and strategies that can be applied to drive consumer engagement and commerce. Through real-life case studies with impressive results, see how retailers can compete and win with holistic strategies that engage consumer throughout their shopping journey. Attendees will: Survey how the shopping landscape has evolved into a complex omnichannel marketplace. Learn the importance of mobile in developing a holistic consumer engagement strategy. Gain actionable ways in which retailers can drive commerce, illustrated through case studies.

FACULTY

Faculty Members have presented at a minimum of one other Institute event and have received an audience rating of > 3.2/4.0 scale. Distinguished Faculty Members have presented at four or more Institute events and have received an audience rating of > 3.2/4.0 scale.

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An Event of the Path to Purchase Institute

Seminars Wednesday, 12:00 - 1:00 p.m.

D7 Mobile & Social Strategies Connecting Digital to the Physical Erin Fish, Sr. Digital Marketing Manager, Mattel; David Painter, Marketing Director, Lunchbox How do you drive store sales through online experiences? Mattel will explore three case studies from the Monster High brand to highlight the sales results that can be delivered from digital experiences to bricks-and-mortar. Delve into the custom digital and social experiences and their connectivity to store activity to prove that digital is the optimal way to drive dramatic results both through e-commerce and in stores. Learn how digital has changed the way shoppers discover and acquire brands leading to an entirely new path to purchase. See why digital is one of the most effective mediums to drive results both in-store and online. Discover how digital-to-physical continuity can strengthen brand engagement. E3 Understanding the Shopper Content Marketing: Engage Your Customers, Engage ROI Ken Bausch, VP, Interactive Marketing, World Kitchen; Jeff Nowak, Founder/Chief Content Ofcer, Rocket Man Digital World Kitchen has embarked on an aggressive content marketing strategy to engage and activate consumers in three ways: 1) Building brand loyalty through engaging content, and driving ROI through an integrated e-commerce platform; 2) Using data to inform World Kitchen content creation and positioning it where and when the consumer searches for it; 3) Integrating a multi-channel corporate publishing strategy. This presentation will focus on how content marketing drives engagement and lifetime value, using World Kitchen as a case study. Discussion focused on content marketing and how it drives customer engagement and lifetime value. Attendees will: Learn how companies can become publishers of rich, engaging content and can see results in months. Understand the importance of corporate stakeholder alignment and how content strategy must be embraced by all parts of the business. (Our motto: Everything is content!) F3 Sharing Best Practices The Impact of Crowdsourcing on Innovation and New Product Launches T Fuqua, Brand Manager, Shopper Marketing, Tyson Foods Tyson Foods will share how it leveraged crowdsourced retail intelligence to better serve shoppers, retailers and employees during the critical rst days and weeks following new product tests and launches. Learn how Tyson has helped its retailer customers and brand managers reduce execution gaps, improve merchandising compliance, and capture dollars previously lost due to unforeseen retail conditions. Attendees will: Learn what crowdsourced retail intelligence is and how it works. Understand how the rapid, shopper-centric view of the shelf enables retailers and brands to more quickly implement continuous process improvements. Grasp learnings that can be applied to future new product launches to help better the odds of success. G3 Omnichannel Marketing The Super-Powered Co-sumer: Building a Trusting, Long-Term Relationship Donna Pahel, Director, Digital Marketing & e-Commerce Strategy, EpiServer The customer-brand relationship today resembles DNA with multiple strands intertwined into a seamless, continuous, iterative and evolving path. These strands are complex with the proliferation of new technologies and distribution venues including personalized and dynamic experiences via web, mobile and social. The new reality is that because customers co-own your brand, theyre super-powered co-sumers. Its important to embrace a relationship with this consumer in order for brands to continue to prosper. Attendees will: Learn how customer relationships with brands today resemble DNA, with multiple strand intertwined into a seamless, continuous and iterative path. Examine the proliferation of ever-emerging technologies and expanded distribution venues from personalized and dynamic web experiences to mobile and social. Learn why brands must consider a new and iterative content model comprised of owned, paid and earned or collaborative content. Understand agile models of content execution and process that ts your budget and timeline.

#ShopperSummit

Register today at www.ShopperSummit.com

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Agenda At-A-Glance
MONday, March 24
12:00 1:00 p.m. 1:00 4:30 p.m. 1:00 4:30 p.m. 1:00 4:30 p.m. 5:00 7:00 p.m. Check-In for Pre-Summit Advanced Learning Sessions S1 Pre-Summit Advanced Learning Session: Shopper Activation: Telling Your Brand Story Through Tactical Plans S2 Pre-Summit Advanced Learning Session: Harnessing the Unreasonable Power of Creativity S3 Pre-Summit Advanced Learning Session: These Arent the 4 Ps You Grew Up With: A Symposium on Organizing for E-Commerce Welcome Reception and Solutions Gallery

TUESday, March 25
7:00 8:00 a.m. 8:00 9:30 a.m.

Check-In Opens and Continental Breakfast

K1 Welcome and General Session: Evolving with the Omnichannel Shopper, Hosted by: Draftfcb Activating Shopper Insights
Hosted by: Timbar Packaging & Display

Collaboration
Hosted by: Great Northern Corp.

Digital Shopper Marketing

Hosted by: DataXu

9:45 10:45 a.m.

A1 The 100,000th Experience: How Real-Time Tracking Helped LG Optimize Shopper Strategy A2 Eye-Tracking Research: New Insights to Optimize Your Brands Presence In-Store and Online

B1 Re-Imagining Retail: A New Formula for Collaboration Success B2 Showrooming Showdown: How to Survive or Thrive in the Showrooming World B3 Driving Category Growth Through Insights and Collaboration B4 T he Ongoing Evolution of Aholds Multichannel Personalized Shopping Experience

C1 DSM 5.0 Whats New. Whats Now. Whats Next. C2 Inspiring and Engaging with Crowdsourced Video Throughout the Path to Purchase

11:15 a.m. 12:15 p.m. 12:15 1:45 p.m. 1:45 2:45 p.m.

Lunch
A3 Activate Emotions Across a Changing Path to Purchase: Integrating Unique At-Home, On-the-Go and In-Store Insights A4 How to Put Consumers at the Center to Get a Head Start on the Future of Shopping C3 Navigating the Digital Decision Space

3:15 4:15 p.m.

C4 Think Small and Go Big: Scaling Up the Economics of Hyper-Personalization

4:30 5:30 p.m. 6:30 9:00 p.m. 9:00 11:00 p.m.

K2 General Session: Going Global What Shoppers Want; What Retailers Need; What Brands Must Deliver, Hosted by: Draftfcb

Shopper Marketing Celebration includes Networking Reception, Dinner, Effie Awards & Hall of Fame Induction, Hosted by: Menasha Packaging Co. Shopper Marketing Celebration After-Party, Hosted by: MaxPoint

WEDNESday, MARCH 26
7:00 8:00 a.m. 8:00 9:00 a.m.

Continental Breakfast
K3 General Session: Solution Sharing Collaborating to Bring Better Ideas to Market, Hosted by: Draftfcb Understanding the Shopper
Hosted by: Timbar Packaging & Display

Sharing Best Practices

Hosted by: Great Northern Corp.

Omnichannel Marketing
Hosted by: DataXu

9:15 10:15 a.m.

E1 Do Words Matter? Connecting with Shoppers By Using the Right Words in the Right Places E2 The Power of Differentiating Your Brand E3 Content Marketing: Engage Your Customers, Engage ROI

F1 Power Partnerships Deliver Sweet Results F2 Making the New Balance Brand Shopper-Ready F3 The Impact of Crowdsourcing on Innovation and New Product Launches

G1 Fetching Sales Through Digital Targeting G2 Driving Commerce in the Omnichannel Marketplace G3 The Super-Powered Co-sumer: Building a Trusting, Long-Term Relationship

10:45 11:45 a.m. 12:00 1:00 p.m.

1:00 p.m.

Closing Luncheon
An Event of the Path to Purchase Institute

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Follow us on Twitter at @P2PInstitute and include #ShopperSummit in your tweets! Like us! www.facebook.com/P2PInstitute Join Our Group! Search for the Path to Purchase Institute

Track Hosts
General Sessions
Mobile & Social Strategies
Hosted by: Marketing Werks

D1 The Future of Mobile: Inuencing the Path to Purchase D2 Mobility in Our Multichannel World

Hear renowned industry experts discuss shopper marketing experiences and best practices.

Activating Shopper Insights

Understand how to leverage data, research and strategies to create actionable activity in the marketplace.

Understanding the Shopper

D3 The Digital Store: Transforming the Shopping Experience with Real-Time, Relevant Offers and Content D4 Building Win-Win Shopper Marketing Strategies on Mobile Using Third Party Apps

Fine-tune strategies for sending the right messages to the right shoppers.

Collaboration
Learn from new retailer and manufacturer collaborative efforts that are driving growth and ROI.

Sharing Best Practices

Discover innovative and effective processes, practices and solutions that help reach and inuence shoppers.

Digital Shopper Marketing

Find ways to successfully leverage digital marketing platforms to guide purchase behavior and boost sales.
Mobile & Social Strategies
Hosted by: Marketing Werks

Omnichannel Marketing
Learn how to integrate content across digital, social, mobile, e-commerce, print and other emerging channels to create consistent customer experiences.

D5 Mobile Marketing: Whats Possible Today, Whats Coming This Year and How to Measure Success D6 The Power of Inuence with Todays Digital and Social Savvy Shopper D7 Connecting Digital to the Physical

Mobile & Social Strategies

Uncover innovative mobile techniques that directly engage and inuence in-store purchase decisions.

#ShopperSummit

Register today at www.ShopperSummit.com

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Registration Information
Registration sponsored by:
Institute Members NonMembers

Total Experience
One Pre-Summit Advanced Learning Session Three general sessions Your choice of seven seminars Breakfast and lunch on Tuesday and Wednesday Networking receptions on Monday and Tuesday evenings Shopper Marketing Celebration (Includes Effie Awards & Hall of Fame Induction. Black tie optional.)

$3,550

$4,250

Best Value!

Venue and Accommodations

$2,950 $3,550

Summit Only
Three general sessions Your choice of seven seminars Breakfast and lunch on Tuesday and Wednesday Networking receptions on Monday and Tuesday evenings Shopper Marketing Celebration (Includes Effie Awards & Hall of Fame Induction. Black tie optional.)

Renaissance Schaumburg Convention Center Hotel

1551 North Thoreau Drive Schaumburg, IL 60173
Inviting and impressive venue Modern guest rooms Convenient location near OHare International Airport Extensive meeting space

Room Reservations
$975 $1,170
Hotel Reservation Deadline: March 7 Rates: A reduced room rate of $164/night
is available at the Renaissance Schaumburg Convention Center Hotel as part of the 2014 Shopper Marketing Summit room block.

Pre-Summit Only
One Pre-Summit Advanced Learning Session

Group Discounts
Reduced rates for groups of three or more are available. Learn more at www.shoppersummit.com/group-rates.

Call:

(847) 303-4100 and mention the

2014 Shopper Marketing Summit

REGISTRATION DEADLINE: MARCH 14

www.ShopperSummit.com

Online: Follow the hotel reservation link found at www.shoppersummit.com/ venue-accommodations

We strongly encourage Summit attendees to stay at the Renaissance hotel due to the full event schedule. Rooms are limited, so reserve yours quickly.

Questions?
Call Peggy Milbrandt at (773) 992-4412 or e-mail peggy@p2pi.org.

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An Event of the Path to Purchase Institute

Register online at www.ShopperSummit.com or fax this form to (773) 992-4455

Registration will not be processed without full payment.

1. Please print information as you wish it to appear on your name badge (All elds must be completed)
First Name___________________________________________________________ Last Name_________________________________________________________________________________________

Title____________________________________________________________________________________________________________________________________________________________________ Company________________________________________________________________________________________________________________________________________________________________ Address_________________________________________________________________________________________________________________________________________________________________ City__________________________________________________________________ State______________ Zip____________________ Country__________________________________________________ Phone____________________________________________________________________________________ Company Website________________________________________________________________ E-Mail*__________________________________________________________________________________________________________________________________________________________________ How did you learn about the Shopper Marketing Summit? (check one) Facebook, Twitter, LinkedIn Shopper Marketing Article Word of Mouth Shopper Marketing Ad E-Mail Other________________ Direct Mail/Brochure Would you like to receive information about other Institute events? (check one) Yes No Would you like to become a member of the Path to Purchase Institute? (check one) Yes No

*By providing us with your email address, you may occasionally receive exclusive updates regarding the latest news from your friends at the Path to Purchase Institute. Rest assured, your e-mail address will not be sold or shared and youll have the ability to manage your preferences or opt-out from these messages at any time.

2. PRE-SUMMIT ADVANCED LEARNING SESSION REGISTRATION (Additional fees apply. Sign up for the Total Experience and save.)
MONday, MARCH 24 1:00 p.m. S1 Shopper Activation: Telling Your Brand Story Through Tactical Plans 1:00 p.m. S2 Harnessing the Unreasonable Power of Creativity 1:00 p.m. S3 These Arent the 4 Ps You Grew Up With: A Symposium on Organizing for E-Commerce

3. CONFERENCE REGISTRATION (Please choose one session per time slot.)

TUESday, MARCH 25 8:30 a.m. Seminars 9:45 a.m. 11:15 a.m. 1:45 p.m. 3:15 p.m. 4:30 p.m. 6:30 p.m. K1 General Session - Walmart A1 A2 A3 A4 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4 WEDNESday, MARCH 26 8:00 a.m. Seminars 9:15 a.m. 10:45 a.m. 12:00 p.m. K3 General Session - PepsiCo, WinnDixie, Shoptology E1 E2 E3 F1 F2 F3 G1 G2 G3 D5 D6 D7

K2 General Session - Walgreens Shopper Marketing Celebration (Effie Awards and Hall of Fame Induction). Black tie optional.

4. Payment Information (Please complete and total.)

Total Experience - Best Value!
Includes one Pre-Summit Advanced Learning Session, three general sessions, your choice of seven seminars, breakfast and lunch on Tuesday and Wednesday, networking receptions on Monday and Tuesday evenings and the Shopper Marketing Celebration on Tuesday evening. (Registration is limited.) Total Experience: (Mon. - Wed.) Path to Purchase Institute Member Rate: $4,250 = $__________ $3,550 = $__________ ______ Enclosed is my check made payable to the Path to Purchase Institute. Please charge my: Summit: (Tues. & Wed., Conference & Efe/Hall of Fame only) $3,550 = $__________ Path to Purchase Institute Member Rate: $2,950 = $__________ Card Number Advanced Learning Session:
(Mon., Pre-Summit Advanced Learning Session only) c AMEX c Visa c  MasterCard c  Discover

Exp. Date

$1,170 = $__________ $975 = $__________ Name on Card (please print) Signature

Path to Purchase Institute Member Rate:

FAX completed form to (773) 992-4455, or mail with payment to: Path to Purchase Institute 8550 W. Bryn Mawr Ave., Ste. 200 Chicago IL 60631
Please allow 72 hours for faxed registrations to be processed. You will receive a confirmation email when registration is complete. All registration fees for the Summit are non-refundable and non-transferable after March 14, 2014. If you wish to cancel your registration before March 14, please email your written request to Peggy Milbrandt at peggy@p2pi.org. There is a $50 processing fee for canceled registrations. Questions? Please call Peggy at (773) 992-4412. By registering and attending the Shopper Marketing Summit, you are acknowledging your understanding and acceptance that you may be included in photographs taken during the event and that these photographs may be used by the Path to Purchase Institute in future promotional materials.

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Path to Purchase Institute 8550 W. Bryn Mawr Ave., Ste. 200 Chicago, IL 60631 (773) 992-4450

Also Featuring:

2014 Shopper Marketing Effie Awards

2014 Shopper Marketing Hall of Fame Induction

www.ShopperSummit.com
Immerse yourself in a community of experts who share knowledge and best practices to help brands and retailers achieve new peaks of success along the path to purchase.

Register Today at

Speakers Include:
Andy Murray SVP, Creative

Sponsored By:

Stephanie Carson Director, Retail Marketing

Alex Gourlay EVP, President of Customer Experience & Daily Living

Rich Romano Director of Sales & Marketing