F irs t Q uarter 2 0 0 8

“Advancing a Sustainable Future in the San Diego Region”

“Starting, building, growing a Sustainability Partnership:

is a proud sponsor of SDRSP
Plugging Into the Board
For SDRSP board members, sustainability
is more than good business, it’s also
personal...
Mark Gaines, SDG&E
“My participation
in SDRSP is
driven by several
factors. First, my
employer, SDG&E,
is very committed
to sustainable
development with
its own facilities
and its energy
sources. We
design to LEED silver or higher for all
our new facilities and we are striving to
purchase 20% of our electricity supplies
from renewable sources by 2010.
SDRSP helps us promote the same
sustainability commitment from our
customers. Secondly, my job at SDG&E
is to promote energy efficiency to all of
our customers and I believe SDRSP is a
great opportunity to carry our message to
like minded companies and individuals.
Finally, I have a personal commitment
to be more sustainable in my life and
SDRSP gives me the opportunity to learn
from experts in all areas of sustainability.
I believe SDRSP can make a difference
in San Diego and I look forward to help
make that happen.”
continued on page 4.
lessons learned by the SDRSP”
“If you want to understand what California’s state and local governments
are doing to create healthy communities and a vibrant, green economy,
you can’t miss the Green California Summit. This is the event for anyone
who wants to be part of green revolution that is changing the world.”
- Rosario Marin, Secretary, State and Consumer Services Co-Chair,
Summit Advisory Board
This spring, sustainability advocates, organizations and leaders from around the state will come together to
share their accomplishments and find out about the latest green products and services at the 2008 Green
California Summit. It all takes place in Sacramento April 7-9 and SDRSP has been invited to conduct a much
anticipated workshop on the second day of the conference. “Starting, building, growing a Sustainability
Partnership: lessons learned by the SDRSP" will focus will be lessons learned about the challenges we face and
solutions we created while developing an effective sustainability partnership.
The three and a half hour workshop will feature six seasoned veterans from the SDRSP: Elaine Rosenberger
(EMR Banker Financial Consultants), Irene Stillings (California Center for Sustainable Energy), Bill Franklin
(Navy Region Southwest), Dave Meyer (Brown and Caldwell), and Josh Gelfand (formerly Flexcar). Guest
speakers scheduled to highlight our local efforts include Rear Admiral Len Hering Sr. and Rosario Marin,
Secretary, State and Consumer Services Co-Chair, as well as other dignitaries not yet confirmed.
Board chair Elaine Rosenberger will kick off the presentation and set the context by explaining the practical
payoff for sustainability and why what the SDRSP has to share is important. Irene Stillings then continues
with Words of Wisdom from a Sustainability Veteran, including her three C’s for success. Al Hurt explores the
intricacies of turning sustainability concepts into reality by building a foundation, including an effective board.
The nuts and bolds of building a structure that works will be explained by Bill Franklin followed by Dave
Meyer’s emphasis on the critical importance of metrics and measurement. We’ll also present the exciting
possibilities of the groundbreaking Sustainable Field Station being developed by SDSU.
Finally, Josh Gelfand will facilitate a round table discussion that encourages participants to get specific about
their own efforts and invite clarification and problem-solving from the group to help move them along in
building partnerships in their own community.
By the conclusion of the workshop, attendees will have a realistic view of the benefits and rewards developing
such a partnership can offer as well as overcoming the various challenges and obstacles. Look for an update
on our website later in April at www.sdrsp.org. For more details on the 2008 California Green Summit please
go to http://green-technology.org/gcsummit.htm.

Upcoming Events
Celebrate Earth Week With UCSD
Celebrate UCSD’s Earth Week April
20-26, 2008. This year’s theme,
“Choose to Change,” targets what
each of us can do to build a sustainable
future. Attend a variety of events like
the Clean Car Show, Sustainable Art
Exhibition, Tree Planting, Eco-Job Fair
and more. View each day’s events at
http://earthweek.ucsd.edu/
Spring Garden Festival
“Conservation in Bloom”
April 26, 9 a.m. - 4 p.m.
The Water Conservation Garden
12122 Cuyamaca College Drive West
El Cajon, California, 92019
Tel.: (619) 660-0614 * E-mail: info@
TheGarden.org www.thegarden.org The San Diego Regional Sustainability Partnership Board of Directors. Visit www.sdrsp.org to view their biographies.
 COMMUNICATORS WANTED
What does the SDRSP Communication
Committee do? You’re holding one example in
your hands! The SDRSP CommTeam develops,
creates, and conveys consistent and meaningful messages
that impact behavior in measurable ways to support
SDRSP’s mission of education and empowerment.
The members of the CommTeam come from diverse
backgrounds and disciplines but we all share a passion to
connect with individuals and organizations in our region
that can contribute to a sustainability future. We divide
our efforts over four major workgroups - Brand/Marketing
Management, Information Management, Digital Media,
and Public Relations – to work on our primary areas of
concentration. These include establishing a clear brand
and brand message for the SDRSP that can be clearly and
consistently articulated in all forms of communication;
developing a compelling, dynamic website as a highly
effective hub for sustainability information and community
building; and developing other active information
outlets, such as newsletters, to build visibility and grow
participation. Over the coming year we’ll produce multi-
media marketing materials, develop fundraising events,
grow our web interactivity, increase our visibility in all
media and create experiences that move people to think,
feel and do more to support sustainability. What could be
better than that?
Of course, we need smart, creative and enthusiastic people
to accomplish these goals so we’re always looking for folks
who want to work hard but have fun doing meaningful
work. If you interested in exploring the possibility of
working with our CommTeam, e-mail us at join@adrsp.
org. We’ll be in touch!
I’m the kind of guy who
loves to see the results
of actions I take. When
it comes to recycling
there are a couple of
big things we do around our home which are age old and
well-tested methods of reducing waste flow and harvesting
something useful. The first thing is kitchen scraps. Instead
of going in the garbage disposal, we collect and feed them
to our chickens. Now I understand that only people who
live in rural areas and have chickens can do that but it does
save me money on chicken feed and diverts waste from
the garbage or disposal. If you don’t have chickens...just
compost it. Today I pulled weeds from a small area and
filled two trash cans. Most went into the compost heap
and the stinging nettles went to the kitchen. If you steam
them and use them as you would other greens you’ll be
amazed at how good they taste. They are full of vitamins
and minerals too. Make certain they have not been sprayed
with poisons of course, and don’t touch them while they’re
raw. They do sting. Once steamed, they’re sting free and
really good. The most important thing about compost is
making sure it is turned regularly to keep air in it, and make
sure the pile stays as wet as a wrung out sponge. If you
do these things it will turn into rich dark sweet smelling
compost in a few months.
How about sharing some of the ways you are recycling at
home? There’s a saying I love which explains what we can
accomplish in this blog. “ If I have an apple, and you have
an apple and we exchange them, we each still have one
apple. However, if you have an idea, and I have an idea
and we exchange them, then we each have two ideas”
Please help make me smarter by sharing your ideas with
me at 10News.com/sustainsandiego.
Best regards, Loren Nancarrow
NAVY Region Southwest Looking For
Sustainable Interior Showroom Product Donations
Navy Region Southwest invites you to participate
in their new Sustainable Interiors Showroom
(SIS). By partnering with the Navy, vendors
assist the Navy in developing an environmentally
green showcase at minimal cost with maximum
impact.
The Sustainable Interiors Showroom (SIS) is
a demonstration area and product library
designed to allow end users the opportunity
NAVFAC Interior Designers Lisa to “test drive” furniture, floor covering and
DeMulder and Stephanie Asenbauer review wall applications prior to determining which
selection of sustainable GSA items to be products best meet their requirements for
featured in the Commander Navy Region their work space application. It was created
Southwest Sustainable Interior Showroom. to support Navy Region Southwest’s (NRSW)
endeavor to achieve zero net waste by 2025 and is the first SIS in the Department of
the Navy and the largest SIS in the Department of Defense.
More durable than traditional furniture, sustainable products furniture typically comes
with warranties of 10 or more years, protecting the initial investment made by the
Navy. Long-term warranties enable vendors to come on-site for repairs, reducing
the likelihood of discarding furniture that is broken or missing parts. The showcased
furniture allows for quick and easy reconfiguration, is manufactured from materials
emitting zero or minimal toxins or made entirely from recycled, recyclable or rapidly
renewable materials.
Currently, the Navy is looking for energy-wise entry door and three windows, a shade
canopy or sail cloth, two door canopies, xeriscape trees and plants with recycled
content planters. The partnering company will receive recognition during the televised
ribbon-cutting ceremony as well as advertised recognition in the product showroom
and executive office showroom. To discuss your company’s products for the NRSW
Sustainable Interiors Showroom, please contact Suzanne Smith at (619) 532-2284.
Moving Forward With the Clean Transportation Committee
The vision of the SDRSP Clean Transportation Committee (CTC)
is widespread use of transportation solutions that dramatically
reduce greenhouse gas and air pollution emissions. Our
purpose is to promote best practices to broaden advances
needed in such areas as alternative fuels, fuel efficiency, mass
transit and roads. With this end in mind, we aim to increase
the use of fleet and personal alternative fuel and fuel efficient
vehicles; advance best practices in alternative transportation solutions; and recruit and
maintain a diverse and committed CTC membership.
Last year CTC hosted a joint workshop with the San Diego Regional Clean Fuels Coalition
where some of our region’s leading agencies and organizations presented on the past,
present and future of alternative fuel vehicles in our region. Those attending learned
that the Metropolitan Transit System and San Diego Transit will have over 400 CNG
buses in its fleet by the end of 2008; San Diego Gas & Electric is successfully pioneering
a plug-in electric hybrid vehicle demonstration project; the San Diego County Regional
Airport Authority is going green and saving green with its fleet of eleven compressed
natural gas shuttle buses; and New Leaf Biofuels will open a biodiesel production plant
this year producing vehicle grade fuel from local restaurants’ used cooking oil.
The CTC is planning its next joint workshop with the Clean Fuels Coalition and hosting
special guest speakers on Clean Transportation related topics at its regular monthly
meetings. The CTC is also developing a “Best Practices in Clean Transportation” Database
that will highlight what’s being done in clean transportation and how you can do it too.
New members and stakeholders with an interest in advancing clean transportation
solutions are always welcome. Contact Derek D. Turbide, CTC Chairman at dturbide@
cleanenergyfuels.com to get involved today!
Norm & Norma
 Refocusing On Core
Strengths and Interest
As with any new startup
Ready, Set, Measure! organization, its always
As the old saying goes—“What gets Measured Gets Managed”. In the fall of 2007, the SDRSP committed to initiating a process difficult to get it right the
designed to 1) identify measurable regional sustainability metrics and indicators, which can be used in the programs and first time. The primary
initiatives developed by the SDRSP and by its stakeholders; and 2) Identify a coordinated sustainability vision for the region. strategy for establishing 10
committees prior to the
To start, the SDRSP posed two basic questions: 1) As community, government and business leaders make collaborative, positive inaugural charter signing
changes to guarantee the region’s sustainability in the future, how will they and 2) What standards of well-being, known as ceremony was a brief
indicators or metrics, could be used to assess and measure the region’s social, environmental and economic progress, and discussion around the table
guide their decisions, in an integrated holistic manner? with the Management
Committee. Since then we
What is an ”indicator” and why is it important to the SDRSP? have concluded changes
“Indicators” are quantifiable trends that point to the direction in which a particular condition is heading. Indicators measure were needed to focus on
whether a community is getting better or worse at providing all its stakeholders with a productive, enjoyable life, both now and our core strengths and on
in the future. Indicators also reflect the values of people and organizations. The SDRSP sees the value of indicators to gauge topics that were directly
whether the San Diego region is moving toward sustainability. The SDRSP recognizes that there are many organizations in the related to Sustainability.
region that have similar efforts in place, but not all address the scope of an entire region, as SDRSP is seeking to do. . At the forefront we are a
Board driven organization
MTF Formation and Scope that works directly with the
After soliciting volunteers from throughout the SDRSP volunteer membership, the Metric Task Force (MTF) was launched in Management Committee.
early 2008. Over the next year the group plans to perform the following key tasks:
What follows are additional
1. Benchmark/contact other locales/regions for their current/planned use of sustainability metrics and indicators details to define our
2. Perform literature and web searches of sustainability metrics reorganization efforts:
3. Determine “outer ring” of key Partnership stakeholders and Committee subject matter experts to establish key • The Outreach Committee
points of reference that may be critical to a regional sustainability framework, including goals and objectives established by the was combined with
local and state government. the Communications
4. Develop and conduct a SDRSP stakeholder sustainability metrics survey Committee and reports
5. Determine the framework to be used to direct the scope of Task Force the initial and subsequent regional directly to the Board.
assessments • There are now
6. Summarize the sustainability research and applications and develop a workable list of metrics to present to key four primary working
stakeholders. Committees which
7. Conduct community wide sustainability metrics user forums and user outreach groups to communicate the results, include: Energy, Clean
gather feedback, and continue discussions and civic involvement. Transportation, Waste
8. Revise list of key indicators based on results of stakeholder engagement process. Reduction and Recycling,
and Green Products/
Key outcomes expected from this effort include: Materials.
1. Development of a Regional Scorecard/Annual State of the Region template for 2009 rollout • All other previous
2. A practical “guidebook” for Partnership members and selected others that potentially includes: committees have been
a. Definitions; Existing tools and frameworks for corporate, nonprofit organizations, and individuals; combined to form an
b. “key performance indicators” or KPIs; advisory panel to the
c. Key regional metrics (and inclusion of relevant regional applications, e.g., case studies); Management Committee
d. Metrics baselines and calibration; which includes:
e. Metric relationships and impact (e.g., list of stakeholders, process of engagement and results); Interregional Partnership,
f. evaluation of SDRSP committee structure to facilitate growth and evolution; Sustainable Business
g.and Methodology for ongoing comment and input Practices, Natural Resource
3. Develop (or recommend commercially available) sustainability metrics application/meta tools for partner use Conservation, Education
(Advance & K-12).
We expect that the indicators the SDRSP eventually tracks will change over time as experience determines the need to modify
the existing indicators or add new ones. For further information feel free to contact the Partnership and info@sdrsp.org or Dave This new structure
Meyer (MTF Facilitator) at dmeyer@brwncald.com. will allow us deal with
growth in a healthy more
sustainable manner. For
Outreach Waste Reduction and Recycling Committee Goals for 2008 example in the future we
We view outreach and education as a prime function of our partnership and our committee has targeted two events for may focus on healthcare,
this year that support regional efforts towards waste reduction and recycling. The first event will be a (1) Construction and and agriculture to help
Demolition (C&D) Waste Recycling Workshop, which is slated for October 2008. We plan to build on the success of our recent align our organization with
Waste Reduction Workshop by partnering once again with the City of San Diego on an outreach event that focuses on how to other Sustainability core
meet new waste diversion requirements and maximize our C&D waste recycling efforts. The second outreach goal is to hold interests to our stakeholders
an (2) Electronic Waste (e-waste) Collection Event, which we are targeting for November 2008. Here we will be partnering and the community. As
with e-waste recyclers and large venues, such as Sea World, to promote a one or two-day e-waste collection event open to efforts proceed to identify
local businesses and the public. key Sustainability metrics
via our Metrics Taskforce
Communication we will likely add other
Sharing information is also an important role of the partnership and so we are tasking ourselves to provide (3) Waste Reduction core interests which may
and Recycling Resource Links on SDRSP Website, which should be on-line by May 2008. The goal is to establish links eventually reach committee
on SDRSP website to the City and other resource agency websites, such as the County and California Integrated Waste status, or remain within
Management Board, with information on waste reduction, recycling and C&D, electronic, and household Waste reduction the Advisory panel to
metrics hazardous wastes. help guide us in the right
direction. Please be patient
Sustainability as we make changes to
Establishing realistic and relevant sustainability metrics are seen as crucial, so our committee has committed to (4) Developing reflect this new framework
Waste reduction metrics for the region. In this effort we will be working closely with SDRSP Metrics Taskforce, so we are on our website.
going to (5) Invite metrics task force representative to our next meeting in April 2008 to ensure a coordinated and consistent
outcome. We look forward to
working with all within
Management, Membership the Partnership to help us
Our other goals for 2008 include our committee providing a(n): (6) Update to committee’s vision, mission, goals; (7) determine what’s important
Commitment to monthly meetings and seeking out waste/recycling stakeholders as participants. to measure and focus on.
 Plugging Into the Board
Angela Schafer-Payne, San Diego County Regional Airport Authority
“He who transports, sustains.” Leonardo da Vinci

“The 21st Century gave us air transportation, but our job in the twenty-second century is to
make it sustainable. That is especially true in Southern California where air transportation
capacity is bursting at the seems and conflicts between economic development needs are
often pitted against environmental protection. I’m Angela Shafer-Payne, Vice President
Planning & Operations for the San Diego County Regional Airport Authority.

At the Authority we are serious about sustainability having recently adopted a sustainability
policy and are in the process of updating our Business Plan as a Sustainability Report. In
my free time, my husband and I are frequent users of natural resources that San Diego County has to offer and are
interested in and participate in environmental stewardship that helps to preserve these resources.

It is my hope and desire to not only maintain, but improve our quality of life within this beautiful region. I feel a great
sense of responsibility and honor to serve as a Board Member to the Sustainability Partnership, and look forward to
my opportunity to contribute to what has become a world-wide concern.”

Lyn Hall, Qualcomm

“When I first started at Qualcomm over 15 years ago, I was given the title of Safety Administrator.
I very quickly realized when the full scope of my responsibilities were explained to me, that
this title was not appropriate and so I had it changed to Environmental Health & Safety.

I’m proud to say that I’ve been part of an organization that has put corporate sustainability
on the front burner. When we bought our first building back in 1993, we re-modeled using
energy efficient lighting systems and low flow faucets and toilets. Since then, our company
has completed 110 projects to improve energy efficiency and reduce Green House Gases,
including the newest cogeneration facility which reduces CO2 emissions by 3.086 tons per
year and our newly completed a 12 story LEED Gold certified building and have installed over
500 kW of Photovoltaic power. We also recycled nearly 2 million pounds of material in our comprehensive recycling
program last year.

Some days it would certainly be easier to just focus on safety but I’m proud of our accomplishments and glad to have
been part of it. Being a member of the San Diego Regional Sustainability Partnership reinforces to both me personally
and to Qualcomm, how important our efforts are both now and in the future.”

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