Dear respondent, This is a survey questionnaire for preparing an internship report on using online social media as a channel of promotion

in the context of Banglalink . The information collected is only for academic purpose and will not be disclosed elsewhere. Your participation will enrich my research. There is no right or wrong answer. Just put a tick mark that represent your best answer. Thank you for your kinf assistance.

Instructions: 1=Strongly Disagree, 2=Disagree, 3=Neutral, 4=Agree, 5=Strongly Agree

1 Acceptability 1. Spreading promotional messages via online social media is acceptable in this modern age 2. I am exposed to other medias like TVC, RDC, press etc. than online social media. 3. Face to face interaction is better than online interface communication 4. I use the LIKE button when I like an online advertisement. 5. I more likely to purchase the product/service after being informed by the social media sites than other medias.

4 x

x x x

1 Reachability 1. The addition of online social media in accordance with television, radio, press etc media will not be a fail attempt to reach the whole countrys target market very quickly. 2. I am more exposed to facebook than other media like television, radio, press etc. in my everyday life.

2 x

Interactive element 1. I write/read feedback of the other consumers 2. Online social media helps me to understand the negative aspects of the advertisement provided by the other consumers 3. Online social media sites give provisions (chat,

3 x

calling option etc.) to communicate anonymously with the service provider. 4. The advice of my friends is more important than strangers online. 5. I do not like to consult with anyone while making a decision x x

1 Likeability 1. I do not prefer company fanpages in Facebook to give me updates in my personal Facebook homepage 2. I normally like to visit the company fanpages in Facebook quite often to see the latest updates

2 x

Please rate the following question based on the new scale

1.

Very bad 2) Bad 3) Neutral 4) Good 5) Very good 1 2 3 4 5

Contents Rate the elements of an advertisement in a social media siteVideos (TVCs) Photos Wall updates/tweets of the latest promotions Quizzes and competitions Share/suggest button

x x x x x

The following information will be used for statistical purpose only. Demographic information: Gender: Age: M Occupation: b)23-27 c)28-33 d)33 and above

a)18-22

Do you use Banglalink telecom sercive? Yes/ No Thank you for your cooperation.