OBJECTIVES: 1.

To identify the Advertisement & Sales promotion activities adopted by the Keshav Cements & Infra Ltd 2. To know the brand awareness level of Keshav Cements 3. To know the effectiveness of Advertisement on customers 4. To find the level of sales at the retail outlets in comparison to Other & brand 5. To investigate Market potential of Keshav Cements Product. 6. To know the preference of Customer and Retailer towards Keshav Cements 7. To analyze the popularity and awareness level amongst the Customers and Retailer.

Dear Sir/Madam Name __________________________________________________________ Type of Respondent: Engineer/Dealer/Contractor/Mason Name of the Firm _________________________________________________ Address ________________________________________________________ Telephone/Mobile No ______________________________________________

1. Which brand of cement do you prefer or advice others to use? a) Bagalkot Shakti c) Lokapur cement e) ACC cement g) Others _______________ b) Vijay Shakti d) Keshav cement f) Ultratech cement

2. What made you to purchase that particular brand cement? a) Quality c) Advertisement e) Easily Available b) Reasonable Price d) Discounts/Offers f) Others _________

3. Do you seek some extra benefit from that particular company on bulk purchases? a) Yes b) No c) Not at all

4. If yes then mention it? a) Discounts/Offers c) Trade allowances e) Training programs g) Premiums b) Incentives d) Trade shows f) Price offs

5. Are you satisfied with the schemes or offers company provides to you? a) Yes b) No

6. If No, then mention the schemes & offers you are expecting from the particular Company. ______________________________________________________________________ ______________________________________________________________________

7. How do you come to know about that particular brand? a) Advertisement c) Friends/Relatives b) Sales person d) Others ___________

8. If Advertisement, then mention the type? a) Hoardings c) Wall paintings d) Others _____________________ b) TV Ads d) Newspapers/Magazines

9. If TV Ads then mention which channels? a) E tv Kannada c) Surya tv e) Chandana tv b) Uday tv d) Star tv f) Others ____________________

10. If Newspaper, then mention it? a) Vijay Karnataka c) Sainyukt Karnataka e) Deccan Herald b) Prajavani d) Times of India f) others _________________

11. Are you aware of keshav cements? a) Yes b) No c) Not at all

12. If yes, then how you come to know about the keshav cements? a) Advertisement c) Friends/Relatives b) Sales person d) Others__________________

13. If Advertisement then mention the type? a) Tv Ads c) Wall paintings e) Trade shows b) Hoardings d) Newspaper/Magazine f) others __________________

14. Rate the keshav cements brand? *Excellent *Good *Average *Bad *Very bad

15. What influenced you to purchase the keshav cements? a) Quality c) Advertisement e) Easily available b) Price d) Discounts/Offers f) others _______________

16. If Advertisement, then mention it? a) Hoardings c) Wall paintings e) Trade shows b) tv Ads d) Newspaper/Magazine

17. Advertising plays a very vital role in purchasing the particular brand cement? What is your opinion? a) Strongly agree c) Disagree e) Neither agrees nor disagrees b) Agree d) strongly disagree

18. Rate the brands on the basis of their advertisements?The study is restricted only to (Keshav cements, vijay shakti, bagalkot shakti, lokapur cement) a) 10 very good c) 6 Average e) 1 Very bad b) 8 Good d) 4 Bad

19. Do you seek any offers or extra benefits from keshav cements on bulk or often purchases? a) Yes b) No

20. If yes, then mention it? a) Discounts/Offers c) Buying Allowances e) Point of purchase g) Others ____________________ b) Incentives d) Training programs f) Bonus packs displays

21. Are you satisfied with the offers or schemes provided by the keshav cements to you? a) Yes b) No

22. Your Suggestion if any to Keshav cements industry? _________________________________________________________________ __________________________________________________________________