Political Marketing A Research on its Effectiveness (In Special Reference with General Elections-2014)

Put a () against appropriate response 1. 2. 3. 4. 5. 6. 7. 8. 9. Age : ( ) 18-25 ( ) 26-50 ( ) 51-65 ( ) 65 & Above Sex : ( ) Male ( ) Female Place : Are you interested in politics? ( ) Yes ( ) No Are you registered to vote? ( ) Yes ( ) No Do you follow political news? ( ) Yes ( ) No Are you Aware about NOTA (None of the Above) i.e. Right to Reject? ( ) Yes ( ) No Do you think it will help in improving election process? ( ) Yes ( ) No Are you aware of Marketing Campaign done by the Political Parties? ( ) Yes ( ) No If Yes than which, ( ) ( ) ( ) ( ) ( ) ( ) TV Commercials Radio News Paper Hoardings Magazines Books ( ) ( ) ( ) ( ) ( ) ( ) Social Media Technological Marketing Indirect Marketing Negative Marketing by other Parties Word of Mouth Controversy

Other Please Specify: 10. Does Political Marketing influence your Vote? ( ) Yes ( ) No 11. Rate The Authenticity of marketing campaign? ( ) Highest ( ) High ( ) Neutral ( ) Low ( ) Lowest 12. On the Basis of political Marketing of the parties, how hopeful are you towards their performance in nation development? ( ) Highly Hopeful ( ) Moderate Hopeful ( ) Neutral ( ) Not much Hopeful ( ) Not at all Hopeful
Jigar Chothani For feedback and suggestions Contact at: Email jigschothani@gmail.com

13. What things do you consider in political party campaign? ( ) Candidate ( ) Means of Communication ( ) ( ) ( ) Character in Advertisement Data & Statistics Marketing Concept ( ) ( ) Authenticity Promises

Other Please Specify: 14. What attracts you the most in your candidate? ( ) Speech ( ) Political Party ( ) ( ) ( ) Overall Personality Educational Qualification Family Background ( ) ( ) ( ) Track Records Promises Vision & Mission

Other Please Specify: 15. According to you, which type of marketing campaigns are more attractive? ( ) ( ) ( ) ( ) ( ) ( ) TV Commercials Radio News Paper Hoardings Magazines Books ( ) ( ) ( ) ( ) ( ) ( ) Social Media Technological Marketing Indirect Marketing Negative Marketing by other Parties Word of Mouth Controversy

Other Please Specify: 16. According to you, does the political party gives monetary and non-monetary benefits to influence voting? ( ) Yes ( ) No 17. Are these means ethical for influencing people? ( ) Yes ( ) No 18. Whom do you support in General Elections 2014? ( ) Narendra Modi ( ) Rahul Gandhi ( ) Arvind Kejriwal ( ) Other Please Specify:

Name: Contact Details:

Voting Works.... Make it Worth...

Jigar Chothani For feedback and suggestions Contact at: Email jigschothani@gmail.com

Jigar Chothani

For feedback and suggestions Contact at: Email jigschothani@gmail.com