Presentation | 04

Do everything well done | 06

Growth Strategy | 10

Multiplan Activities | 13

Shopping Centers | 24

Real Estate | 80

Hot Zone | 96

Projects developed abroad | 98

Excellence in management | 100

2 | MULTIPLAN Institutional Folder | 3

 E
conomic stability, inflation under control, expansion of credit
facilities, increase in income per capita – the scenario now
is much different from the time when Multiplan began its
activities, more than 30 years ago. Brazil and the world lived a
period of uncertainties and numerous changes. However, the difficulties
have never prevented our company’s growth. On the contrary, they have
driven us to work with stamina and talent, to build a better future.
The first step, in 1975, was the launch of unprecedented services in
real estate advisory, anticipating trends and making opportunities happen.
In the 1980s, the company began investing in the shopping center
segment, which was just starting out in Brazil. This visionary, entrepreneur
spirit is a striking characteristic of our company. The first shopping center
developed by Multiplan – BH Shopping, in Belo Horizonte – was built
outside the urban perimeter, in the Belvedere neighborhood, betting on
the growth of the city in that direction. Today, the Belvedere has grown
and turned into a first class neighborhood, among those with the greatest
buying power in the capital of Minas Gerais. BH Shopping grew with the
neighborhood, and is currently undergoing its fifth expansion.
The innovations have also made history in the real estate segment.
Multiplan designed the first intelligent building in Brazil, with modular floors,
to meet the demands of corporate clients, and launched the first residential
condominium in Latin America, with a lighted golf course, a biking track,
a helicopter landing pad, and a recreational club. The constant quest
“This spirit of doing everything
well done has allowed
Multiplan to consolidate itself
as one of the most solid,
dynamic entrepreneurs in
Brazil and abroad.”
4 | MULTIPLAN
for quality, doing everything well done, has allowed Multiplan to
be consolidated as one of the most solid, dynamic entrepreneur
groups in Brazil, working in synergy, combining the shopping center
and the real estate development segments.
In 2007, a new phase began at the company, when the
company had its shares quoted on the stock market, which
allowed the acceleration of its expansion program. Multiplan is
currently the leader of the shopping center segment in Brazil, both
in billing and revenues, with a portfolio of successful shopping
centers that are leaders in their cities. Our brand is associated
with the best, most sophisticated shopping centers in Brazil, with
an intense customer flow and a highly appealing strategic mix.
There are over 3000 stores, which are visited by approximately
149 million consumers/year.
Multiplan also pioneered the development of the so-called
mixed-use complexes – which are so popular these days –
consisting of the construction of business office and residential
towers and hotels in the proximities of the shopping centers. In
addition to making our clients’ lives easier – who are more and
more interested in solving all their daily problems in a single place –
this kind of project helps generate customer flow for the shopping
centers. Because of the company’s ample experience in the
real estate segment as well, we are also working on “greenfield”
projects, acquiring land parcels and creating new enterprises from
scratch.
Always with an eye to the future, Multiplan believes that
there is still much to do. We are betting high on the growth and
economic stability of Brazil and we hope to make our contribution
in the process, investing in new projects, creating jobs and
offering the best, most comprehensive shopping centers to our
customers, which will, consequently, generate the best return to the
shareholders. In the pages to follow, you can learn more about our
company and its development strategy.
José Isaac Peres
Diretor Presidente
Institutional Folder | 5
 More than three decades
T
he success achieved with its initiatives during the past three decades proves
the efficiency of the business model of Multiplan. A full-service company,
which prepares feasibility studies, designs, supervises the construction,

of achievements, with a bold,

commercializes, operates and manages its enterprises, Multiplan has been
consolidated as one of the main entrepreneurs in the shopping center segment in Brazil
– a leader in both billing and revenues – with remarkable experiences in the real estate

pioneering spirit
segment as well.
The synergy between shopping center and real estate development is one of the
company’s differentials, which has invested in mixed-use projects, developing complete
enterprises, combining shopping center, residential
buildings, offices buildings and hotels in a single place.
The company’s operations are not restricted to
the Brazilian market. Multiplan has planned and built
shopping centers and real estate enterprises in Europe
and in the United States. CascaiShopping was the first
European shopping center designed and implemented
with the know-how of a Brazilian company, which took
to Portugal expressive name brands from European
and worldwide trade.
The arrival of Multiplan in the United States was also
groundbreaking.
With the management of the real estate enterprise
IL Villaggio, on Ocean Drive, in Miami, Multiplan showed
the U.S. market the Brazilian way of doing a job well done. Named by Ernst & Young the
best multi family real estate enterprise of 1997 in the United States, the IL Villaggio was

Do everything
an absolute success in the sale of its 127 units, registering a valuation of over 300% in
dollars during the course of the construction.
The seriousness with which it approaches its work and the constant investment in
making dreams come true, no matter how bold they may seem, have led Multiplan to

well done
the constant enhancement of its quality level.
The company relies on a professional team that has, on average, over 20 years
of experience in the shopping center and residential and commercial real estate
development segments – which is reflected on the company’s ability to adjust and
create solutions when faced with dynamic competition scenarios.
The high financial yield provided by the company has attracted important

This is the secret of the success of Multiplan
partnerships throughout the company’s history, with special notice to the largest
pension funds in Brazil.
In June 2006, Multiplan closed a strategic partnership with the Ontario Teachers
Pension Plan, the owner of Cadillac Fairview, one of the largest developers and
operators of shopping centers in North America, allowing the sharing of know-how and

6 | MULTIPLAN Institutional Folder | 7

 MorumbiShopping - SP

expertise in the shopping center segment. Today, Cadillac Fairview owns a 35% interest
in Multiplan, which had its shares listed on the Stock Market in July 2007.
Aware of the position that it occupies, and that the private sector plays an important
role in favor of social welfare, Multiplan attempts, with its enterprises, to create islands
of peace, with services, security and entertainment, anticipating the needs of the
consumers, and contributing to the improvement of its clients’ quality of life.
Known for pursuing the satisfaction of all the parties involved in its businesses and
DiamondMall enterprises, the company believes that a responsible, ethical, transparent administration,
in accordance with the Corporate Governance practices, will afford a very positive return
BarraShoppingSul - RS
to the shareholder, prioritizing the long term, the best and most profitable projects.

Over 3,000 stores

Gross Leasable Area (GLA) of 6,018,161 sq. ft (559,106 sq.m.)*
149 million customers/year

* 4,482,260 sq.ft (416,416 sq.m.) refer to the shopping centers currently in operation

Greatest profitability
Passarela BarraShopping - Centro Empresarial - RJ in the shopping
center segment
Major growth
potential
Strong relationship
with tenants

Single structure
and leading
shopping center
portfolio in Brazil

Innovation and
low risk growth
potential

Barra Golden Green - RJ Full service model

and strategic
partnerships
Synergy between
shopping center
and real estate
Strong brand with
development
a good commercial
positioning

8 | GRUPO MULTIPLAN

8 | MULTIPLAN Institutional Folder | 9


Multiplan’s goal is to remain in
the leadership of the shopping
center segment in Brazil
Growth
Strategy
10 | MULTIPLAN
2
007 was a landmark year in the history of Multiplan. On July 26, the company had its shares listed
on the Stock Exchange and captured R$ 666 million, which allowed the acceleration of its expansion
program. Multiplan’s goal is to remain in the leadership of the shopping center segment in Brazil, ensuring
the maximum sustainable growth, guaranteeing the quality of its portfolio and generating value for its
shareholders. The company is focused on the consolidation of the markets in which it already operates – through the
development of new projects and acquisitions –; the promotion of the synergy between the shopping center and real
estate development segments – which distinguishes it from its competitors, and the quest for new opportunities on
the market. The main pillars of Multiplan’s growth are:
Expansions of existing shopping centers
A highly profitable form within the consolidation process of the shopping center, to the extent that it increases the
customer flow, customer loyalty, bargaining power with tenants and the representativeness of the enterprise within its
geographic region.
Development of mixed-use projects
Catering to the customers’ wishes to solve their daily problems in a single place, the company has developed mixed-
use complexes, which combine office buildings, residential towers and hotels in the proximities of the shopping
centers, which are benefited by the intense circulation of potential consumers, capturing for the shareholders all the
value surrounding the development of a shopping center.
Development of “greenfield” projects
Considering the ample experience and know-how of the company in the real estate development and shopping
center segments, Multiplan also prioritizes new projects in its strategy, which are created from zero. The company
acquires the land parcel, creates new concepts, supervises the construction of the project, commercializes and,
later, manages the property.
Acquisition of minority interests
To increase Multiplan’s interest in the shopping centers is one of the company’s growth strategies. The goal is
to facilitate the management of the enterprise and the decision-making processes relative to future expansions,
revitalizations and changes in the mix.
Acquisition of shopping centers from third parties
The acquisition of enterprises that are already in operation is a fast way to grow. In these cases, Multiplan evaluates
the potential of return of the shopping center, if it is in line with the company’s expectations, and the possibilities of
integration with the existing portfolio.
Identification of new markets
Multiplan is focused on regions with a potential for economic development, population density, and expressive income
levels. The company believes in the ascent of a new class of consumers as a result of economic stability, and is open
to new investment opportunities in various regions of Brazil.
Institutional Folder | 11
Multiplan
Activities
 M
With a highly ultiplan begins its work with a feasibility study of the land
parcel, the design of the project and the planning of the

qualified technical enterprise. After the works begin, the company man-
ages the construction closely, with economic and finan-

framework, cial follow-ups, until the start-up of the operation and its subsequent
administration. The stages involve the management of the execution,
Multiplan remains structuring, supervision, and marketing and legal advisory.
The company designed the first intelligent building in Brazil, with
in permanent modular floors, to meet the demands of corporate clients; it launched

contact with the first building in Rio de Janeiro with a mechanic garage, and the first
residential condominium in Latin America with a lighted golf course, a

specialists from biking track, a helicopter landing pad, and a recreational club.

all over the world

and is constantly
mindful of the
need for change
in view of the
market’s behavior

Real Estate
Development
Planning successful enterprises

14 | MULTIPLAN Institutional Folder | 15

 The pioneer
W
ith a sharp long-term view, Multiplan was the first to lead
major pension funds to invest in the shopping center

position of segment. This produced such expressive results that it

led to new initiatives in this segment, which made the

Multiplan enabled company’s shopping center enterprises even more secure and profitable.
The company was also one of the first to plan and build a Brazilian
the development shopping center with a food court, to implement in-house entertainment
areas, and to include a megamarket and a fitness center as anchor stores,
of several areas in addition to conceiving service galleries, to separate the customers

of Brazil, resulting
from the delivery of supplies to the stores. In the 1990s, the company
innovated yet again with the launch of the first professional fashion shows

in deep changes, in Rio de Janeiro and São Paulo, which would later turn into the official
events of the fashion industry in those two cities, generating other similar

both in the events in other Brazilian states.

consumption
habits of the
population, and
in the structure
of trade and
services

Development of
shopping centers
Creativity and innovation
to anticipate trends

16 | MULTIPLAN Institutional Folder | 17

 Multiplan
M
ultiplan has ample know-how in the administration of
shopping centers. The company prepares and oversees

has always the planning, manages the structure, establishes rules

of operation, and participates in the financial and legal

implemented management of the enterprises. Multiplan also manages Centro Empresarial

BarraShopping, a real estate enterprise developed by the company, which
the best integrates the largest complex combining entertainment, shopping and
services in Latin America: the BarraShopping Complex.
administrative Mutliplan maintains a close partnership with the tenants, offering courses

practices,
and training programs for the qualification of the teams, so as to increment
sales and win the loyalty of the customers. It pioneered the development of

working in a the Database Marketing concept in shopping centers, ensuring the tenants
growing sales and a better performance over the years.

comprehensive,
integrated
manner, so as to
afford security to
the investors and
wellbeing to the
consumer
Management of
Shopping Centers
Quality and efficiency
as constant goals

18 | MULTIPLAN Institutional Folder | 19

 Multiplan
T
he company’s shopping centers were opened with over 90%
of its commercial areas leased, maintaining the occupancy rate

operates in the full throughout their operating periods. Multiplan has regional
offices in São Paulo, Rio de Janeiro, Curitiba, and Porto Alegre,

commercialization in addition to points of sale inside the shopping centers. Its main goal is to
adjust the customer’s profile to the shopping center’s marketing strategy,
of shopping ensuring the tenant the best possibility of opening the right business,
the largest variety and quality of the mix to the customer, and the best
centers and profitability to the administration of the enterprise.

residential and
Mediating the relations between the real estate developer and the
client, the company is also engaged in the residential and commercial real

commercial estate segment, in the sale and lease of properties. Barra Golden Green
and Centro Empresarial BarraShopping in Rio de Janeiro; Chácara Santa

enterprises with Elena in São Paulo, and IL Villaggio in Miami are some of the successful
enterprises on the portfolio of Multiplan.
highly specialized
teams in each
segment

Commercialization
Security and agility:
the right combination for success

Centro Profissional MorumbiShopping - SP

20 | MULTIPLAN Institutional Folder | 21

 T
Multiplan created he Merchandising area is focused on the development of
specific solutions for each company, studying the best

the concept of way to expose the brand and establish a connection

with the consumer. The strategy consists of exploring the

media-shopping marketing potential and effectively using the spaces of the mall, such
as kiosks, stands and equipment, in addition to internal banners and
in Brazil, which outdoor panels, placed at easily visible locations.
Another business mode adopted by the Merchandising area is the
transformed leasing of spaces in the mall – transformed into lounges, for instance –

the mall into for companies to carry out consumer relations initiatives. The shopping
centers of Multiplan currently receive an average of 149 million people

a potential each year, most from classes A and B.

communication
vehicle – reaching
millions of people
each year – and
leveraged the
profitability of
the company’s

Merchandising
shopping centers

Communication translated into profitability

22 | MULTIPLAN Institutional Folder | 23

 Shopping
Centers
The best shopping centers in Brazil
 M
MorumbiShopping - SP
ultiplan is synonymous with shopping center. A pioneer
and consolidating company in the segment in Brazil, the
company stands out for setting trends in retail, anticipating
the wishes of the consumer. It was Multiplan that brought
to Brazil internationally renowned brands, such as C&A, Zara, Fnac, Nike
Store, Oakley and Starbucks, investing in the differentiation of the mix of its
shopping centers. Each one has its own history, its peculiarities, something
that sets it apart from the others in its own market. All of them, however,
have something in common besides the lucky clover logotype:

the quality standard and

excellence of Multiplan.
Marketing in the construction of the brand
Aware of the importance of building strong brands, which become a
reference for the consumer, Multiplan has always invested in grandiose,
bold, and creative marketing campaigns, which helped create an emotional
connection between the shopping centers and the customers. At
Christmas 1991, the largest campaign in the shopping center industry at
the time was promoted, with the draw of 135 automobiles at the chain’s
shopping centers. In 1995, BarraShopping brought “The Enchanted World
of Disney” to Rio de Janeiro, with the construction of a Castle of Cinderella
made of lights in the shopping center’s parking lot. Approximately 300
thousand people watched 150 different shows, and had a chance to win
the draw of one trip a day, with a guest, to the most famous theme park in
the world, Magic Kingdom, in Florida, United States. At Christmas 2000,
Multiplan held a charitable campaign with the theme "Natal Com Um Milhão
de Amigos" [Christmas with a Million Friends] – using a song donated by
brazilians´ most famous singer, Roberto Carlos – which called upon the
customers to bring toys to be distributed to charity institutions. In 2001, the
shopping centers of Multiplan distributed T-shirts with representative images
of the cities where the shopping centers are located, signed by renowned
stylist Alexandre Herchovitch. Using the slogan "Nesse Natal vista a camisa
da sua cidade" [This Christmas, Dress Your City], the campaign “you buy,
you win” was a success and transformed the T-shirts into the object of

Institutional Folder | 27
 ParkShopping Barigüi - PR Passarela BarraShopping-Centro Empresarial - RJ

desire of the Summer 2002. In 2005, the most famous top model in the
world, Gisele Bündchen, starred an institutional campaign of the company,
which was taped in New York. At Christmas 2007, five renowned Brazilian
singers sang Multiplan’s jingle together.

Bet on Brazilian fashion

Multiplan played a critical role in the professionalization of the Brazilian
fashion industry. In the 1990s, the company invested in fashion
shows, sponsored by BarraShopping in Rio de Janeiro, and by
MorumbiShopping, in São Paulo, which contributed to project Brazilian
models and stylists, even internationally. With Semana BarraShopping
de Estilo, in Rio, and MorumbiFashionBrasil, in São Paulo, Brazilian
fashion began to rely on structured events for the launching of new
DiamondMall trends, which ended up becoming the official fashion events of the
country, reaping fruits in other states as well, which also began
organizing their own professional fashion shows.

28 | GRUPO
MULTIPLAN
MULTIPLAN BH Shopping - MG Institutional Folder | 29
 BarraShopping/ M
ultiplan integrated three major enterprises in Barra da Tijuca, Rio
de Janeiro, which resulted in the creation of the largest integrated
complex combining shopping, leisure and services in Latin America:

New York City Center

the BarraShopping/New York City Center Complex. The two shopping
centers are united and interconnected to Centro Empresarial BarraShopping, which
has a total of 11 office buildings, in addition to 2,000 parking spaces. The access is

Complex
The largest complex combining shopping,
leisure and services in Latin America
through a walkway with an extension of 200 meters, which allows the circulation of
clients and consumers, quickly and safely.
The Complex consists of the Regional Forum of Barra da Tijuca, Universidade
Estácio de Sá, Centro Empresarial BarraShopping mentioned above, and also Edifício
Sede de Empresas. It was for this megaproject that Multiplan received the Abrasce
2004 Award – one of the most coveted in the segment – in the category “Excellence in
management”, during the 8th International Congress of Shopping Centers, held in São
Paulo. The award given by the Brazilian Association of Shopping Centers (Abrasce)
evaluates the actions that produce the best results in terms of increased profitability
and efficiency of the enterprises.

30 | MULTIPLAN Institutional Folder | 31


BarraShopping
A pioneer in Barra da Tijuca,
it leveraged the neighborhood’s growth
32 | MULTIPLAN
O
pened in October 1981, BarraShopping was born with a talent to be big – in size and
quality. A pioneer in the neighborhood of Barra da Tijuca, in the West side of Rio de
Janeiro, BarraShopping has turned into a point of reference in the development of the
neighborhood, contributing to make the region one of the main retain retail centers
in Brazil. With its entertainment and meal areas still at a location that lacked the proper infrastructure,
it made history in the shopping center industry by becoming a meeting point of youngsters and
teenagers, which would turn into the so-called “shopping center generation” in the 1980s.
Following its sixth expansion, it is the largest complex combining shopping, services and
entertainment in Latin America, which includes Centro Médico BarraShopping [BarraShopping
Medical Center], with 30 medical clinics with the latest specialties; New York City Center, a reference
in entertainment for the residents of the entire city; and Centro Empresarial BarraShopping, a
group of 11 office buildings that house some of the most representative Brazilian and international
corporations, such as Shell, Grupo Amil and Universidade Estácio de Sá, in addition to be
interconnected with the Regional Forum of Barra da Tijuca.
BarraShopping also pioneered in the professionalization of the Brazilian fashion industry, with
the creation of Semana BarraShopping de Estilo, which later originated Fashion Rio, the official
fashion event of the city of Rio de Janeiro.
Institutional Folder | 33
 Technical Information:

Opening Date: 10/27/1981

Gross Leasable Area: 751,449.3 sq.ft (69,812 sq.m.)

Constructed Area: 1,291,732.5 sq.ft. (120,006 sq.m.)

Total Area of the Parcel: 1,780,047.6 sq.ft.(165,372 sq.m.)

Flagship Stores: Renner, C&A, Lojas Americanas, Fnac,

Ponto Frio, FastShop, Zara

Leisure Stores: Hot Zone, BarraBowling and Barra Kids

Mega Stores: Day Clinic; CDPI – Clínica de Diagnóstico por

Imagem, Nike, Centauro Esportes

Satellite Stores: 574

Total Stores: 584

Floors: 03

Escalators: 26

Elevators: 13

Parking Spaces: 5,097

Consumer Profile: 61% classes A/B, 72% being women

Jobs Created: 7,094

Expansions: 06

2007 Highlights:

Sales: US$ 579.1 million

Vehicles: 6.8 million

Customer traffic: 26.1 million people

34 | MULTIPLAN
 N
ew York City Center is the first, most comprehensive complex

New York
combining entertainment, cuisine and services in Rio de Janeiro,
integrated with BarraShopping through a mall with 39 stores. The
shopping center has a mega bookstore, beer halls, a fitness center,
fast-food chains, restaurants and bank branches, in addition to the flagship stores

City Center
Where shopping and entertainment meet
Leader Magazine and Casa&Video. Movies are a whole different chapter: there are
18 stadium-style projection rooms, with 4,500 seats, huge projection screens and
the latest Dolby Digital sound technology, which charm the consumers in the 2.5
thousand sessions offered every month.
One of the main attractions of New York is Cia. Athletica, considered
the most modern fitness center in Latin America, which occupies a space of
6,000m2, and was elected by Veja Rio magazine in 2005 the best gym in
the city of Rio de Janeiro.

36 | MULTIPLAN Institutional Folder | 37

 Technical Information:

Opening Date: 11/04/1999

Gross Leasable Area: 237,537.7 sq.ft. (22,068 sq.m.)

Constructed Area: 714,518.4 sq. ft. (66,381 sq.m.)

Total Area of the Parcel: 196,053.6 sq. ft. (18,214 sq.m.)

Flagship Stores: Saraiva Mega Store and Leader Magazine

Leisure Stores: Cia. Athletica and Cine UCI

Mega Stores: Casa&Vídeo and Outback

Satellite Stores: 35

Total Stores: 39

Floors: 05

Escalators: 13

Elevators: 03
Parking Spaces: 1,192

Cinemas: 18

Consumer Profile: 61% from classes A and B, 72% being women

Jobs Created: 1,926

2007 Highlights:

Sales: US$ 84.2 million

Vehicles: 1.2 million

Customer Traffic: 7.9 million people

Folder Institucional | 39

38 | MULTIPLAN
 S
ince it opened, in May 1982, MorumbiShopping already had the face and feel of the largest city of

MorumbiShopping
Brazil, having been designed and planned to service a population that does not stop growing, either
in number or buying power.
It was elected three times by Veja magazine – the most well-renowned weekly informative publication in
Brazil - the best shopping center in São Paulo, the latest in 2008. MorumbiShopping has been consolidated for its
pioneer spirit, because it is always ahead, offering the best mix of stores, products and services that influence the

Complete like São Paulo Brazilian scenario. Among its novelties are GourmetShopping – the first gourmet area inside a shopping center, combining
variety and quality – and the MorumbiFashion, area dedicated exclusively to fashion stores. Like BarraShopping in
Rio de Janeiro, MorumbiShopping pioneered the creation of the fashion week of São Paulo, with the creation of
MorumbiFashionBrasil, which originated São Paulo Fashion Week – the most famous fashion event in Brazil.
To best meet the growing demand of the consumers, the shopping center was recently submitted to its fifth
expansion – 84 new stores opened in October 2006. In early 2008, Centro Profissional MorumbiShopping was
delivered, which is an office building interconnected to the shopping center, with 11 floors and 198 office suites.

40 | MULTIPLAN Institutional Folder | 41

 Technical Information:

Opening Date: 05/03/1982

Gross Leasable Area: 591,562,4 sq.ft (54,958 sq.m.)

Constructed Area: 2,235,791 sq.ft. (207,712 sq.m.)

Total Area of the Parcel: 607,891.2 sq.ft. (56,475 sq.m.)

Flagship Stores: C&A, Zara, Renner, Saraiva Mega Store, Fnac

Leisure Stores: Cia Athletica, Hot Zone, Cinema, Espaço Arte

Mega Stores: Barbacoa, Camicado

Satellite Stores: 472

Total stores: 481

Floors: 03

Escalators: 58

Elevators: 13
Parking Spaces: 3,108

Cinemas: 04

Consumer Profile: 89% from classes A and B, 53% being women

Jobs Created: 7,079

Expansions: 05

2007 Highlights:

Sales: US$ 488.9 million

Vehicles: 4 million

Costumer Traffic: 19.6 million people

Folder Institucional | 43

42 | MULTIPLAN
 T
o go to a shopping center in the Brazilian capital means to go to ParkShopping. Founded in November

ParkShopping
1983, the enterprise was a turning point for trade in Brasília, which still lacked a robust shopping center. It
took to the city major Brazilian and international name brands, becoming a point of reference for the town’s
residents. The stage for major cultural events, shows and exhibits, ParkShopping is the favorite mall of the
residents of the capital, as shown by surveys prepared by the IPDM in 2003 and 2006.
The enterprise is undergoing a revitalization process and is being submitted to its eighth expansion, which

A reference in fashion, anticipates the opening of 122 new stores – which will expand the Gross Leasable Area (GLA) of the shopping
center by 32%. The expansion is divided into three areas, with a total area of 12,883m2. The space of 2,985m2 is

culture and entertainment

focused on fashion and style, bringing together renowned name brands to further reinforce ParkShopping as a point
of reference for fashion in the Brazilian capital. The scheduled opening date is October 2008.
The space of 8,571m2, in turn, was designed to bring the most modern in shopping center ambience and
architecture, with a greater use of natural light, landscaping interferences and noble materials. The shopping center’s
facades and access doors will also be revitalized, making ParkShopping even more pleasant and attractive. The
scheduled opening date is July 2009.
There is also an additional area of 1,327m2 reserved for a Gourmet space, with its opening date scheduled
for 2010.

44 | MULTIPLAN Institutional Folder | 45

 Ilustrações artísticas das expansões e revitalizações do shopping

Technical Information:

Opening Date: 11/08/1983

Gross Leasable Area: 428,134 sq.ft. (39,775 sq.m.)

Constructed Area: 720,578.5 sq.ft. (66,944 sq.m.)

Total Area of the Parcel: 1,373,387.5 sq.ft. (127,592 sq.m.)

Flagship Stores: C&A, Lojas Americanas, Renner, Riachuelo, Fnac, Zara

Leisure Stores: Cine Park, Park Club, Hot Zone, ParkBowling

Mega Stores: Outback, Centauro Esportes, Ponto Frio, Livraria

Siciliano, Siberian
Satellite Stores: 232

Total stores: 242

Floors: 03

Escalators: 10

Elevators: 03

Parking Spaces: 3,096

Cinemas: 11

Consumer Profile: 93% from classes A and B, 53% being women

Jobs Created: 3,041

Expansions: 08

2007 Highlights:

Sales: US$ 307.6 million

Vehicles: 4.9 million

Customer Traffic: 13.9 million people Folder Institucional | 47

46 | MULTIPLAN Institutional Folder | 47

 ParkShopping T
he first Multiplan enterprise in the South of Brazil, ParkShopping
Barigüi has been a success since its commercialization. In its first
year of operation, it was consolidated as the development pole of the
West side of Curitiba, earning distinction from its competitors for its

Barigüi
complete, diversified mix – combining shopping, services and entertainment –
which positions it as one of the best in the State of Paraná.
Built next to Parque Barigüi, the shopping center’s architectural project is
bold, with glass and cuttings in the structure, which integrate the construction
with the environment and value the surrounding green. The enterprise was
conceived under the mixed-use concept, anticipating, in the future, the

Integration with the environment construction of office buildings in its surroundings.

One of the shopping center’s innovations is Park Gourmet, an area that will have
seven restaurants and a culinary emporium.

48 | MULTIPLAN Institutional Folder | 49

 Technical Information:

Opening Date: 11/12/2003

Gross Leasable Area: 445,743.8 sq.ft. (41,411 sq.m.)

Constructed Area: 1,169,508.4 sq.ft. (108,651 sq.m.)

Total Area of the Parcel: 1,449,402 sq.ft. (134,654 sq.m.)

Flagship Stores: Fnac, PB Kids, Livrarias Curitiba, Ponto Frio,

Centauro Esportes, C&A, Renner, Zara

Leisure Stores: Hot Zone, Cia Athletica, Cinemark

Mega Stores: Expert Beauty Center, FastShop, Siberian, Camicado

Satellite Stores: 168

Total stores: 180

Floors: 02

Escalators: 08
Elevators: 09

Parking Spaces: 2,338

Cinemas: 08

Consumer Profile: 87% from classes A and B, 54% being women

Jobs Created: 2,980

2007 Highlights:

Sales: US$ 234 million

Vehicles: 3.4 million

Customer Traffic: 9.6 million people

50 | MULTIPLAN
 BH Shopping T
he pioneer spirit and boldness that characterize Multiplan reflect on BH Shopping, the first
shopping center developed by the company. Built in the neighborhood of Belvedere, which
is distant from the urban center, the enterprise bet on the growth of the city in that direction
and ended up making history by contributing to the growth and occupation of the region.
Opened in 1979, it was the first and is still the largest shopping center in Minas Gerais,
named as the favorite of the people of Minas Gerais in a survey prepared by the IPDM in 2005

The start of a success story
and 2007. The cloverleaf intersection located near the shopping center inspired the creation of
the logotype of Multiplan, which remains the same to this date. A symbol of luck, the clover is
also the icon of the company’s successful path.
BH Shopping is currently undergoing its fifth expansion, which will bring another 100 new
stores, two of which will be flagship stores, and 1000 parking spaces to the enterprise, further
consolidating its position of leadership in the market of Minas Gerais. The opening date of the
area with 10,869m² – which will increase the Gross Leasable Area (GLA) of the shopping center
by 31% - is scheduled for October 2009.

52 | MULTIPLAN Institutional Folder | 53

 Technical Information:

Opening Date: 09/13/1979

Gross Leasable Area: 377,866.7 sq.ft (35,105 sq.m.)

Constructed Area: 1,532,122.7 sq.ft. (142,339 sq.m.)

Total Area of the Parcel: 668,847.2 sq.ft. (62,138 sq.m.)

Flagship Stores: Carrefour, C&A, Lojas Americanas, Riachuelo,

Renner, Zara
Leisure Stores: Hot Zone; Cine BH

Mega Stores: Ricardo Eletro Max, Centauro Esportes, Casas Bahia,

Ponto Frio, Leitura Mega Store

Satellite Stores: 274

Total stores: 282

Floors: 03

Escalators: 26

Elevators: 03

Parking Spaces: 3,122

Cinemas: 07
Consumer Profile: 84% classes A and B, 55% being women

Jobs Created: 4,909

Expansions: 05

Highlights 2007:

Sales: US$ 311.8 million

Vehicles: 3.7 million

Customer Traffic: 15.4 million people

54 | MULTIPLAN
 U
rban, sophisticated and chic: this is a good definition for DiamondMall.
Opened in November 1996, in the neighborhood of Lourdes, a noble

DiamondMall
area of Belo Horizonte, the shopping center is built in the form of a
diamond – the result of a bold architectural project – and has Brazilian
and international brands that are highly renowned in the fashion industry.
Outside store windows, surrounding the facade, show the new items to the
public, with campaigns marked by their audacity, creativity and flawless graphic

Fashion, style and sophistication
presentation. Art and culture are always present in the differentiated events and
shows promoted by the shopping center.
With its first expansion, completed in November 2005, DiamondMall received a
new floor with 35 new stores, the Cia. Athletica fitness center and the Diamond cineplex,
with two new stadium-type projection rooms, in addition to the renovation of the four
existing projection rooms. All this to offer the customer the best service, with a shopping
center custom-made for people seeking comfort, style and elegance every day..

56 | MULTIPLAN Institutional Folder | 57

 Technical Information:

Opening Date: 11/07/1996

Gross Leasable Area: 223,975.2 sq.ft. (20,808 sq.m.)

Constructed Area: 786,184.4 sq.ft (73,039 sq.m.)

Total Area of the Parcel: 148,541.8 sq.ft. (13,800 sq.m.)

Leisure Stores: Companhia Atlética and Cineplex DMM

Mega Store: FastShop

Satellite Stores: 225

Total Stores: 227

Floors: 03

Escalators: 18

Elevators: 05

Parking Spaces: 1,289

Cinemas: 06

Consumer Profile: 93% classes A and B, 62% being women

Jobs Created: 2,650

Expansions: 03

2007 Highlights:

Sales: US$ 144.3 million

Vehicles: 1.6 million

Customer Traffic: 8.6 million people

58 | MULTIPLAN
 Pátio Savassi
The first shopping center in Minas Gerais
conceived as a Lifestyle Center
60 | MULTIPLAN
T
he integration of the mall with the streets of the neighborhood,
through open spaces and the landscaping project has made
Pátio Savassi a special place. The effect of the architectural
concept is that of a large neighborhood square, right in
the middle of Savassi, with outside living areas, gardens, cafés,
restaurants and an amphitheater.
The shopping center has lived up to its proposal to restore
the region’s talent as a fashion trendsetter, being consolidated as
a shopping center bringing the latest fashion trends. Pátio Savassi
also offers a complex with eight cutting-edge projection rooms and
special valet and car cleaning services, combining consumption and
entertainment in one very pleasant location.
Institutional Folder | 61
 Technical Information:

Opening Date: 05/25/2004

Gross Leasable Area: 167,238.7 sq.ft. (15,537 sq.m.)

Constructed Area: 742,260 sq.ft. (69,237 sq.m.)

Total Area of the Parcel: 159,434.8 sq.ft. (14,812 sq.m.)

Flagship Stores: Lojas Americanas

Leisure Stores: Allegra and Cinemark

Mega Stores: Centauro and Leitura Savassi

Satellite Stores: 126

Total stores: 129

Floors: 03

Escalators: 06

Elevators: 04
Parking Spaces: 1,288

Cinemas: 08

Consumer profile: 91% from classes A and B, 59% being women

Jobs created: 1,723

Expansions: 01

Destaques 2007:

Sales: US$ 111.2 million

Vehicles: 1.3 million

Customer Traffic: 8.6 million people

62 | MULTIPLAN Institutional Folder | 63

 T
o service one of the regions with the fastest economic growth in Brazil, RibeirãoShopping
attempts to always do more and better. Since its opening, in 1981, the shopping center
has stood out not only as a shopping center, but also as a meeting place, offering enter-

RibeirãoShopping
tainment and culture, attracting consumers from Ribeirão Preto and other cities of São
Paulo, in addition to cities in the South of Minas Gerais and the “Triângulo Mineiro” region.
A point of reference in fashion and culture in the region, RibeirãoShopping regularly promotes
fashion shows to launch the new collections of its brand names, and promotes events to offer its
customers shows with the top names of the artistic community.

A complete shopping center The shopping center is currently undergoing its fifth expansion, which will add 25 new stores
to the enterprise, including five restaurants and two flagship stores, in an area with 7,079 m², which

that serves several cities represents an increase of 18% in its current Gross Leasable Area (GLA).
The shopping center already has an Íbis Hotel and the Ribeirão Office Tower business center
in its proximities, configuring a mixed-use project. It is by learning what the consumer wants that
RibeirãoShopping continues to make history in the city.

64 | MULTIPLAN Institutional Folder | 65

 Technical Information:

Opening Date: 05/05/1981

Gross Leasable Area: 421,815.7 sq.ft. (39,188 sq.m.)

Constructed Area: 1,134,052.2 sq.ft (105,357 sq.m.)

Total Area of the Parcel: 2,522,993,5 sq.ft. (234,394 sq.m.)

Flagship Stores: C&A, Renner, FastShop, C&C Casa e Construção,

Ponto Frio
Leisure Stores: Bomboliche, Divertilândia, Cine UCI

Mega Stores: Centauro and Paraler Mega Store

Satellite Stores: 211

Total Stores: 219

Floors: 02

Escalators: 04
Elevators: 02

Parking Spaces: 3,717

Cinemas: 11

Consumer Profile: 73% from classes A and B, 53% being women

Jobs Created: 3,195

Expansions: 05

2007 Highlights:

Sales: US$ 193.7 million

Vehicles: 5.3 million

Customer Traffic: 14.8 million people

66 | MULTIPLAN
 S
hopping Shopping Anália Franco has made a strong contribution to the valuation of

Shopping
the East Zone of São Paulo, which has grown around it. It has become a reference in
terms of style and quality of life and is indicated by the neighboring residents as one of
the best shopping and entertainment experiences.
With a complete, highly-qualified store mix, the shopping center is also distinguished by the

Anália Franco
A point of reference in terms of style and
services offered and its concern with the ambience – landscaping, natural lighting, lounges, broad
hallways, and a high wall footprint. Cultural activities and citizenship awareness initiatives complete
the profile of the enterprise.
Shopping Anália Franco will be the subject of a modern expansion project, which will add
another 11,786m2, filled with style and sophistication, offering its customers more comfort and
convenience. There will be 90 new stores, two of which will be flagship stores, plus an additional
13 thousand square meters in parking spaces. The inauguration is scheduled for May 2009.

quality of life in the East Side of São Paulo

68 | MULTIPLAN Institutional Folder | 69
 Technical Information:

Opening Date: 11/09/1999

Gross Leasable Area: 423,128.9 sq.ft. (39,310 sq.m.)

Constructed Area: 2,145,482 sq.ft. (199,322 sq.m.)

Total Area of the Parcel: 1,263,525.6 sq.ft. (117,388 sq.m.)

Flagship Stores: Renner, Riachuelo, Tok&Stock, Zara, Saraiva

Mega Store
Leisure Stores: Cine UCI and Cia.Athlética

Mega-Lojas: Outback, Laboratório Fleury, Crawford/Siberian,

Centauro Esportes, FastShop, Camicado

Satellite Stores: 229

Total Stores: 236

Floors: 04

Escalators: 24

Elevators: 08

Parking Spaces: 4,134

Cinemas: 09

Consumer Profile: 79% from classes A and B, 51% being women

Jobs Created: 3,274

Expansions: 01

2007 Highlights:

Sales: US$ 245.5 million

Vehicles: 5.7 million

Customer Traffic: 15.9 million people

70 | MULTIPLAN Institutional Folder | 71

 B
uilt on a land parcel with an area of 2,012,849 sq.ft (187.000 sq.m.) in the neighbor-
hood of Cristal, in Porto Alegre, BarraShoppingSul was conceived as a mixed-use

BarraShoppingSul
complex, which anticipates the construction in its proximities of an office tower, two
residential buildings and a hotel. The shopping center was entirely commercialized
one year before its scheduled opening date, attracting such important brands as Fnac, Renner,
Colombo, Paquetá Esportes, Fast Shop, PB Kids, Magazine Luíza and MegaZone.

Mixed-use enterprise with a

The success of the enterprise caused Multiplan to accelerate the launch of the office tower
Cristal Tower BarraShoppingSul, interconnected to the shopping center by a walkway. With 22

modern architectural project

floors and 290 suites, the tower is scheduled for delivery in 2011.
One of the main attractions of BarraShoppingSul is its entertainment area. There are eight movie
theaters stadium-style projection rooms, with cutting-edge sound and picture equipment; electronic
toys for the entire family at Mega Zone, the largest indoor park in Latin America, with the latest
releases by the industry, and an automatic blowing alley with 16 professional standard lanes.
The architectural project of the shopping center is bold and modern, with special notice to the
natural lighting of the mall and a gated area – with a gourmet center – offering a panoramic view of
the sunset on the Guaíba, one of the most famous sights in Porto Alegre. Divided into two pave-
ments – Jockey Level and Guaíba Level – BarraShoppingSul also has a convention center for fairs
and conventions, with an entrance separate from the shopping center.
.

72 | MULTIPLAN Institutional Folder | 73

 Technical Information:

Opening Date: October 2008

Gross Leasable Area: 739,888.9 sq.ft. (68,378 sq.m.)

Constructed Area: 881,509.5 sq.ft. (81,895 sq.m.)

Total Area of the Parcel: 2,022,256.9 sq.ft. (187,874 sq.m.)

Flagship Stores: Renner, C&A, Fnac, Fast Shop, PB Kids, Magazine

Luiza, Paquetá Esportes, Colombo, Supermercado Big

Leisure Stores: Mega Zone, Cinemark

Satellite Stores: 228

Total Stores: 242

Floors: 02

Escalators: 10

Elevators: 03

Parking Spaces: 3,924

Cinemas: 08

74 | MULTIPLAN Institutional Folder | 75

 L
ocated in the heart of Vila Olímpia, a neighborhood that has
become synonymous with modernity and entrepreneurship
in the City of São Paulo, Shopping Vila Olímpia promises to
transform the region even further. The architectural project is
inspired on the aesthetics of the factories that occupied the region in
the early 20th century.
The mall will have 208 stores, seven of which will be flagship stores and
megastores, state-of-the-art cinemas with nine projection rooms, a theater,
a gourmet area with specialty restaurants and fast food chains, in addition to
five levels of parking spaces. The inauguration is scheduled for May 2009.
The Vila Olímpia neighborhood is a region of mixed occupation, but
with a strong concentration of offices, with a tendency toward the provision
of services, where many hotels and multinational, high technology corpora-
tions are established. It is a neighborhood that is well-known for its intense
nightlife, with many bars, nightclubs and restaurants.

Shopping Technical Information:

Vila Olímpia
Estimated Opening: May 2009
Gross Leasable Area: 289,559.7 sq.ft (26.901 sq.m.)

Gross Commercial Area: 289.559.7 sq.ft. (26.901 sq.m.)

(under construction)
Total Stores: 208
Flagship Stores: 7
The location that is a
Satellite Stores: 201

guarantee of success

76 | MULTIPLAN Institutional Folder | 77

 S
hopping Santa Úrsula is located in the neighborhood
of Higienópolis, one of the most verticalized regions of
Ribeirão Preto, with a primary area densely populated with
residents from classes A and B.
With a modern, clean, sophisticated architectural design, the
shopping center adopted the concept of sky lights, which allows the
use of natural light, which produces a pleasant, elegant ambience.
Recently acquired by Multiplan, Santa Úrsula offers great possibilities
for the revitalization of the enterprise, with the remodeling of the store mix.

Technical Information:
Opening Date: 20/29/1999
Gross Leasable Área: 258,796.4 sq.ft. ( 24.043 sq.m.)
Constructed Area: 683,572.2 sq.ft (63.506 sq.m.)
Total Area of the Parcel: 92,375.78 sq.ft. (8.582 sq.m.)
Flagship Stores: Cia. Express, Lojas Americanas, Riachuelo,

Shopping Supermercado Gimenes, Tok&Stok

Leisure Stores: Cinemais, Sweet Play
Mega Stores: Fagus Design, Fast Shop, Saraiva Mega Store

Santa Úrsula
Privileged location
Satellite Stores: 183
Total Stores: 190
Floors: 05
Escalators: 16
Elevators: 05
Parking Spaces: 824

in the heart of the city Cinemas: 08

Consumer Profile: 69% from classes A and B, 85% being women
Jobs created: 1,650

2007 Highlights:
792 thousand
Vehicles:
Customer Traffic: 8 million people*
*estimated flow

78 | MULTIPLAN Institutional Folder | 79

Barra Golden Green Centro Empresarial BarraShopping Chácara Santa Elena Península Green Morumbi Office Tower

Multiplan has been engaged in the development

Real estate
and commercialization of residential and commercial
buildings for over three decades. Its trademark is the
combination of quality, good taste and technology.
Since it began its operations, Multiplan has built over 45
Success from the enterprises – which sold incredibly well in their respective

first enterprise launching phases – delivering over 8,072,925 sq.ft in

constructed area in Brazil and abroad.

80 | MULTIPLAN Institutional Folder | 81

 The condominium
W
ith Barra Golden Green, Multiplan took the opposite path
trailed in the 1990s by the real estate segment of Rio de

on Barra beach Janeiro. Seeking inspiration in the best condominiums of

the kind in the United States and Europe, the company

introduced a built ample apartments, with quality and a complete infrastructure, offering
the services required for the full satisfaction of the residents, associated
standard of with freedom, comfort, security and privacy.
The uniqueness of the project, based on a strong respect for the local
Excellence ecosystem, resulted in an enterprise where the 14 buildings represent

into the real

only 6.5% of the 1,474,654 sq.ft. (137,000 sq.m.) of the parcel. The
rest is occupied by green areas – with gardens conceived by landscape

estate segment, artist Burle Marx – and the first lighted golf course in Latin America. The
apartments offer views to the ocean and to the green golf course, located

combining security right in the middle of the condominium and surrounded by a private biking
track. The name of each building corresponds to a famous golf course
and freedom in somewhere in the world, such as Eagle Hills, Saint Andrews and Torrey
Pines. The condominium also has a helicopter landing pad, a private
an enterprise that biking track, and an ample recreational area, represented by the residents’

offers comfort and

exclusive club, the Club House. In addition to the common areas, several
buildings also have their own exclusive recreational area, with pools,

privacy with the saunas, a playground, party room and even complete fitness centers. For
Barra Golden Green, Multiplan won Prêmio Master Imobiliário 2003, in the

best entertainment “Residential Enterprise” category.

options

Barra
Golden Green
Technical Information:

Land Area: 1,474,654 sq.ft. (137,000 sq.m.)

Constructed Area: 2,223,746.3 sq.ft. (206,593 sq.m.)

Nº of buildings: 14
The difference between living and thriving

82 | MULTIPLAN Institutional Folder | 83

 The biggest
T
o combine the most modern aesthetic standards with the
functionality required to facilitate the clients’ businesses. This is

proof of the the concept of Centro Empresarial BarraShopping, which opened

in 2001. It has 11 office buildings with differentiated pavements,

success of the conceived to meet the requirements of small, medium and large companies.
The enterprise is part of the largest complex combining shopping,
enterprise was the services and entertainment in Latin America, consisting of BarraShopping,
New York City Center, the Regional Forum of Barra da Tijuca and
record set by its Universidade Estácio de Sá. A walkway with an extension of 200 meters

commercialization.
– with a daily traffic of approximately 3 thousand people – ensures the
integration of the enterprises.

In just three Under the concept of “intelligent buildings”, the CEB units are
equipped with all the technology required for the proper functionality of a

months, five company. Although each building has its own meeting infrastructure, in the
central nub of the condominium is an area of 21,527 sq.ft. (2,000 sq.m.)
buildings of to service everything from small meetings to large conventions.
The enterprise offers 2,000 parking spaces, 1500 of which are
Centro Empresarial covered and 500 uncovered, and all are identified, for complete

BarraShopping
comfort and security.
With the construction of Centro Empresarial BarraShopping – the

had already been winner of Prêmio Master Imobiliário 2003, in the “Commercial Enterprise”
category –,Multiplan, once again, changed the scenery of Barra da Tijuca,

entirely sold the city neighborhood where its pioneer work has always stood out.

Centro Technical Information:

Empresarial
Land Area: 721,181 sq.ft. (67,000 sq.m.)
Constructed Area: 1,864,738 sq.ft. (173,240 sq.m.)

Nº of buildings: 11

BarraShopping
Functionality, technology and integration

84 | MULTIPLAN Institutional Folder | 85

 T
Built in a green he first closed condominium in São Paulo with extensive green
areas, Chácara Santa Elena, which opened in 1983, was

area with carefully conceived within the strictest quality standard, with the
purpose of creating a unique place.

635,070 sq.ft., It is a closed residential park, which has become one of the best
addresses in the country. Surrounding by balconies and with luxurious
Chácara Santa finishings, the apartments have areas ranging from 6,458 sq.ft. (600 sq.m.)
to 10,763 sq.ft. (1000 sq.m.).
Elena offers The enterprise combines the respect for the ecosystem with comfort,

permanent contac beauty and elegance. Chácara Santa Elena is a closed meadow with
beautiful gardens designed by Burle Marx, with biking tracks, running

with nature, tracks, tennis court and pools.

with total
security and
a complete
entertainment
infrastructure

Chácara Technical Information:

Land Area: 635,070 sq.ft. (59,000 sq.m.)

Constructed Area: 1,273,175 sq.ft. (118,282 sq.m.)

Santa Elena Nº of buildings: 5

Security, comfort and elegance

86 | MULTIPLAN Institutional Folder | 87

 An example of
W
ith an occupancy rate of the land of only 8%, Península
Green harmonizes the preservation of nature with

modern urban urban development. The region’s ecosystem was fully

recovered with the transformation of the mangroves

development, and coastal shoals into a natural garden. Multiplan invested in the
construction of four residential buildings, in two condominiums with two
Península Green buildings each. All were completed in 2005: Green Star, Green Bay,
Green Lake and Green Garden.
is synonymous Distant only 800 meters from the BarraShopping Complex, Península

with quality of life

Green offers a view to Lagoa da Tijuca or to the green of the parks
on the Peninsula, which offer the most comprehensive entertainment
infrastructure to its residents: sports courts, tennis courts, indoor soccer
courts, a putting green (18-hole golf course) and even an innovative
bocce ball court – a sport that is very popular among senior citizens. An
ecological trail with nearly four kilometers stimulates walks among the flora
and the fauna of the mangroves.
Security is another strong point of the enterprise, since, in addition
to the main security checkpoint of the Peninsula, the Península Green
condominium has security checkpoints for every two buildings and a state-
of-the-art access control system.
For this innovative project, Multiplan won the Prêmio Master Imobiliário
2003, in the “Professionals” category.

Península Technical Information:

Land Area: 224,664 sq.ft. (20,872 sq.m.)

Constructed Area: 968,998 sq.ft. (90,023 sq.m.)

Green Nº of buildings: 4 residential buildings in 2 condominiums

with 2 buildings each

Urban development with the

preservation of the environment

88 | MULTIPLAN Institutional Folder | 89

 Condominium
R
oyal Green Península is another investment by Multiplan in
the region of the Peninsula, in the neighborhood of Barra da

combines Tijuca. The luxury condominium consists of two buildings

with 16 floors each and 93 apartments with areas ranging

comfort, between 2,734 sq.ft. (254 sq.m.) and 3,638 sq.ft. (338 sq.m.). Launched
in November 2005, it sold 80% of its units in the launching phase. The
entertainment works started in 2006 and the delivery is scheduled for 2008.
With four or five suites, the apartments have a large balcony, a two-
and security room living room, dining room, a family room and a master suite with a

in permanent
double bathroom. The two buildings of the condominium are impenetrable
and offer a perpetual view to the Peninsula Bay. The residents will have

contact with the most comprehensive infrastructure of entertainment, services and

security. In the covered area, each of the buildings will have a lounge

nature with a gourmet space and kitchen for the residents to receive guests for
dinners or gatherings; a home theatre with state-of-the-art equipment, a
LAN house with electronic games and computers with Internet access, in
addition to a kids’ party room and a toy room.
In the outside area, common to both buildings, there will be a gym
and bodybuilding room, dry or wet saunas, a children’s pool and a pool
for adults, with two swimming lanes with 25m, a wet deck and an infinite
border. In the proximities of the pool will be an idling deck with a hot tub
and a massage tent, in addition to a playground and the nanny square – a
specific space for the children’s escorts.

Royal Green Technical Information:

Land Area: 122,407 sq.ft. (11,372 sq.m.)

Constructed Area: 478,326 sq.ft. (44,438 sq.m.)

Península Nº of Buildings: 2 residential buildings in 1 condominium

Exclusivity and sophistication

90 | MULTIPLAN Institutional Folder | 91

 Morumbi Office
M
orumbi Office Tower was planned to allow the
companies to worry only about their business. Built

Tower is an by Multiplan in 1988 beside MorumbiShopping,

the building became a landmark in the city. An

intelligent building intelligent office building, it is distinguished by the elegance of

the architectural project and by the bold, functional facilities, with
that anticipated several computerized sectors and a building automation control.
The enterprise anticipated a trend, in the sense that it was opened
the success of the in an area that was scarcely developed at the time. Today, the region of

new business and

Avenida Carlos Berrini is the main address of major multinationals, replacing
the famed Avenida Paulista.

commercial area With 16 floors, Morumbi Office Tower has a helicopter landing pad,
462 parking spaces and a landscaping project signed by Burle Marx.

of São Paulo All of this, of course, with the convenience of being located next door to
MorumbiShopping, one of the largest, best shopping centers in São Paulo.

Technical Information:

Land Area: 161,630 sq.ft. (15,016 sq.m.)

Constructed Area: 347,566 sq.ft. (32,290 sq.m.)

Nº of buildings: 1

Morumbi
Office Tower
The right address for success

92 | MULTIPLAN Institutional Folder | 93

 The architectural
P
art of the expansion project of MorumbiShopping – opened
in 2006 – Centro Profissional MorumbiShopping is a

design of the building with 11 floors and 198 office suites, fully integrated
with the shopping center. It combines shopping, work

building, with and entertainment in one place. The works started in 2006 and were
delivered in 2008.
lovely, composed A commercial success, during the week of the launch, the enterprise
had 85% of the suites sold. With a complete infrastructure – security central,
traces, which are, reception area with visitor access control, an emergency electric generator,

at the same time,

closed-circuit TV, a garage with valet service, central air conditioning and
a sound system – and the complete flexibility offered by modular offices,

bold and elegant, the property meets the requirements of its occupants perfectly. The project
was conceived to allow the division of a standard unit into two independent

was conceived by work rooms, serviced by a reception area, ensuring greater work efficiency
and the sharing of costs. There is also the option of combining units,
the architecture adjusting the space, as appropriate, according to the characteristics of the
company to be installed.
firm of Aflalo &
Gasperini, one
of the most
renowned in
Brazil

Centro Profissional
MorumbiShopping
Technical Information:

Constructed Area: 172,857 sq.ft. (16,059 sq.m.)

Nº of buildings: 1
The only building with direct access to
the best shopping center in São Paulo

94 | MULTIPLAN Institutional Folder | 95

 M
At Hot Zone, the ultiplan pioneered the implementation
of entertainment areas in shopping centers. So, the
in Brazil

choices range commitment to have fun sets the tone at the Hot
Zone: entertainment centers installed inside the shopping

from toys for centers, with electronic toys directed to the entire family.
The entertainment areas of Multiplan measure on average 19,375 sq.ft.
the little ones (1,800 sq.m.), and there adrenaline is in charge, attracting an average
of 150 thousand consumers per month, among children, teenagers
to exclusive and adults. In these spaces, the target public uses an indoor park with

state-of-the-art approximately 200 attractions – which are constantly renovated with the
acquisition of the latest releases by the industry. The Hot Zone consolidates

simulators directed a new lifestyle created by shopping centers, where entertainment, fun,
shopping and services are always together.

to teenagers
and adults. All
in a high tech
environment, with
colorful panels,
bid screens and
plasma monitors

Hot Zone
Entertainment is the word

96 | MULTIPLAN Institutional Folder | 97

 CascaiShopping - Portugal IL Villaggio - Miami

Projects T
he unique brand of Multiplan is also present in enterprises abroad. Europe and the United
States have had the opportunity to see all the competence and expertise of Multiplan
with projects with a high standard of excellence that brought worldwide acclaim to the
company and forever marked the places where they were built.
The first project to be consolidated dates back to 1991, with CascaiShopping, in Portugal,

developed
in a partnership with Sonae. Located in the city of Cascais, an important tourist destination of the
country, the enterprise opened a new era for Portuguese retail, since it was the first shopping center
of an international standard in Portugal. It has 1,722,224 sq.ft. (160.000 sq.m.) in constructed area,
over 160 stores and four flagship stores.

abroad
In 1997 it was Miami’s turn to witness the quality of Multiplan with the luxury residential
condominium IL Villaggio. Located in the most valuable area of the city, at Ocean Drive avenue, IL
Villaggio has 127 apartments, distributed in 16 floors, all with a perpetual view of the ocean and
private elevators. For this enterprise, Multiplan was recognized by Ernst & Young as the company
responsible for the best multi family enterprise in 1997 in the United States.

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 I
Multiplan won n 2002 Multiplan won the award for the case “MorumbiShopping –
complete like São Paulo”, which presented an institutional campaign for

the Abrasce MorumbiShopping, positioning it as the shopping of reference in São

Paulo: democratic, complete and modern, like the city. With a new song
Award, three by Tom Jobim (“Te amo São Paulo” [I love you São Paulo]), the campaign
was launched on the anniversary of the city: January 25, 2001.
times in a row, In 2004, it was the case “BarraShopping Complex” that won, which

in the category showed the successful integration of three major enterprises of Multiplan in
Barra da Tijuca, which resulted in the largest complex combining shopping,

“Excellence in services and entertainment in Latin America. In December 2003, the union
between BarraShopping and New York City Center perfected, which are
Management” – interconnected through a walkway to Centro Empresarial BarraShopping,
consisting of 11 office buildings; Universidade Estácio de Sá, the Regional
the most coveted Forum of Barra da Tijuca, and Edifício Sede de Empresas.

in the market – In the Convention in 2006, Multiplan was again awarded in the category
“Excellence in Management” for the case “32 hours”. MorumbiShopping,

disputed by all Shopping Anália Franco and BarraShopping pioneered the implementation
of the 32 hours of uninterrupted operations on the days before Christmas. In
the managers 2004, the shopping centers remained open from 10:00 a.m. of December
23 to 6:00 p.m. of the 24th, affording customers new time options for their
of shopping last-minute shopping. Circus artists, magicians and jazz musicians made the
Cirque du Soleil no BarraShopping
centers, during
early morning hours more cheerful for customers and employees alike.
This is the certification of the quality of Multiplan’s administration, which

the international has as its strategy the search for innovation and creativity, to associate its
brand with the assurance of success and the commitment with results.
convention of the
segment, held

Excellence in every two years

by the Brazilian
Association of

Management Shopping Centers

(Abrasce)

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Design: JWT