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HISTORY

Rolls-Royce Limited was established by Henry Royce and Charles Stewart Rolls in the United Kingdom on 15 March 1906. It was initially set up as a British car manufacturer. Later on in 1914, the company started manufacturing aero-engine. It continued to excel it its business for the following decades. However, due to the development of the advanced RB211 turbofan jet engine, Rolls-Royce faced a sudden downfall in 1971. As a result, the British government acquired the business of the company. In 1973, the car division was de-merged from its parent company - Rolls-Royce Limited - and named as Rolls-Royce Motors.

Soon after its separation from the parent company, Rolls-Royce Motors was acquired by a British engineering firm 'Vickers' in 1980. Therefore, the automaker became a subsidiary of Vickers until 1998, when it decided to sell Rolls-Royce Motors. When it was announced that Rolls-Royce is being put for sale, several contenders came forward to purchase the company, among which Volkswagen (VW) and BMW were in the forefront. Although BMW was already associated with Rolls-Royce Motors, by supplying engines and other components for RollsRoyce cars, the company was ultimately sold to Volkswagen.

The license for the trademarks of Rolls-Royce was distributed among Volkswagen and BMW. Volkswagen acquired the rights for the 'Sprit of Ecstasy', a hood ornament that has been used in the luxury cars of Rolls-Royce. Both BMW and VW arrived at a deal, according to which the latter would use the brand name of 'Rolls-Royce' from a period between 1998 and 2002. Thereafter, it was decided that BMW would use the 'Rolls-Royce' brand name from January 2003. Currently, BMW is the owner of the brand name 'Rolls-Royce'. Rolls-Royce cars are known for their engineering perfection and unmatched style. To commemorate its centenary, the company decided to launch a new car that reflects its true spirit and thus, Rolls-Royce Phantom was born.

Rolls-Royce Phantom Rolls Royce Phantom, a saloon automobile of classic luxury, is an ultimate car in design, style and technology. For fans across the world, it is a perfect form of cars having customary Rolls Royce features. 21st century technology has been blended with the grace of yesteryears.

CHRONOLOGICAL JOURNEY OF ROLLS ROYCE

1908 Rolls-Royce opening ceremony Henry Royce built his first motor car in 1904 and in May that year met Charles Rolls, whose company sold quality cars in London. In December 1906, Rolls-Royce made its first public share offer to finance a new factory and additional machine tools. Derby made an unsolicited proposal during the final stages of negotiations and was selected on merit. Work began in autumn 1907, with the official opening following in 1908.

1919 First non-stop transatlantic crossing Captain John Alcock and Lieutenant Arthur Whitten Brown made the first non-stop aerial crossing of the Atlantic in a Rolls-Royce Eagle powered Vickers Vimy. The crossing from Newfoundland to Ireland took 16 hours and 27 minutes.

1932 Miss England breaks world speed record Miss England was one of a succession of Rolls-Royce R engine-powered world record holding boats. It held the world record in 1932 with speed of 119mph, but was overtaken just before World War II by the Bluebird, which took the record at 141mph.

1943 The Spitfire Launched as a private venture, The Merlin became one of the most famous and influential engines ever built. Described as "the pilot's friend" the success of the Merlin engine during the war years was only possible through continuous and remarkable development during that time, as the competing nations strove to give their own pilots any possible advantage.

1958 HMS Dreadnought submarine

In 1958, a bilateral agreement was signed between the US and UK governments. Admiral Rickover of the US recommended that the propulsion system work on submarine applications should be carried out by Rolls-Royce in view of the company's engineering capability. The first resultant submarine was the HMS Dreadnought.

1969 Maiden flight of Concorde

Concorde had its maiden flight from Toulouse on 2nd March 1969. An icon of modern engineering, Concorde was the world's only supersonic passenger jet. Powered by four RollsRoyce/Snecma Olympus engines, it was capable of travelling at twice the speed of sound.

1984 Swept fan technology

Since 1984 all Rolls-Royce engines have used wide-chord fan technology. The most recent of these is the Trent 1000 which has the latest highly 'swept' blades.

1999 501 power generation

In 1999, the 501 gas turbines which power both our Mallow and Mitchelstown projects went into service. The aero-derivative nature of the 501 gives better performance flexibility and fewer servicing issues.

2004 Centenary celebrations

Rolls-Royce entered its hundredth year in business as the world's second largest civil aero engine company, the world's second largest defense aero engine company, a global leader in marine propulsion and a leading supplier of energy solutions: all businesses that have gas turbine technology at their heart. Celebrations were held throughout the year, with a series of special events for customers, partners from education and industry, as well as employees, families and friends in the UK, Germany, Scandinavia, North America and the Far East.

2007 Trent 900 enters service

The Trent 900 was delivered to Singapore Airways (the first customer for the new 555 seat Airbus A380 aircraft) in October 2007. It is the worlds cleanest high-thrust engine, with emissions well below all current and proposed legislations, generating only 40% of the CO2 per passenger kilometer of an average family car. Despite its size and power, its extremely quiet, meaning the A380 has only around one third of the noise level of previous 150 seat aircraft.

2008 Establishment of new civil nuclear unit The unit was set up to meet the needs of the global market for civil nuclear power which, its estimated, in 15 years, will be worth 50 billion. Rolls-Royce has the largest nuclear skills base of any UK company, with around 2,000 specialist nuclear-focused employees in the UK, France and the US. The unit will provide a service that can support a number of the phases of a civil nuclear programmer, including providing advice to governments and operators, technical engineering support and safety assessments, manufacturing, procurement and through-life support.

Rolls-Royce Hits Record Sales in 2011 Thanks to the Chinese market, Rolls-Royce had a record setting year for sales in 2011 with 3,538 luxury cars delivered to customers. In 2010, Rolls-Royce only managed to sell 2,711 cars, 31-percent less than 2011. Rolls-Royces previous best year was back in 1978 when they said 3,347 cars. The recordsetting 3,538 marks the highest sales in a single year in Rolls-Royces stories 107-year history. Strong sales growth occurred worldwide, but the Asian Pacific region was the most significant with a 47-percent increase. North America was up 17-percent while the Middle East experienced a 23-percent growth compared to 2010. At home, the United Kingdom reported a 30-percent growth in the year. The luxury automaker also enjoyed growth in their Bespoke personalization program with nearly every Phantom model leaving their factory with some element of personalization done to it. Rolls-Royces Bespoke personalization program allows the buyer to choose from unique paint colors, interior details and embroidery or even whole vehicle designs with champagne sets and humidors.

Vision & Values

Strive for perfection in everything you do. Take the best that exists and make it better. When it
does not exist, design it.

To provide mobility with comfort, style and speed anywhere be it on land, water or air. To delight customers by providing excellent sales and after sales service.

Rolls Royce Strategy

Address four global markets They are a leading power systems company operating in the civil and defiance aerospace, marine and energy markets.

Invest in technology, capability and infrastructure In 2008, Rolls-Royce invested 885 million on research and development, two thirds of which was aimed at further improving the environmental aspects of the Groups products. The primary technology investment is directed towards reducing noise and emissions. Sixty per cent of research and development investment and 40 per cent of new product development spending over the past five years has been outside the UK. Research and development is carried out in facilities in the UK, Germany, Italy, Singapore, Japan, the US and Scandinavia, with particularly strong relationships with the 28 universities where there are RollsRoyce University Technology Centers. Develop a competitive portfolio of products and services They have more than 50 current product programmers, and are involved in many of the major future projects in the markets we serve. These key projects will define the power systems market for many years. Grow market share and installed product base Across the Group, the installed base of engines in service is expected throughout their long product lives to generate attractive returns over several decades. Add value for their customers through the provision of product-related services They seek to add value for our customers with aftermarket services that will enhance the performance and reliability of our products

Planning and control


Their job is to ensure them deliver their customers' engines and spare parts on time and at a minimal cost - no matter how complicated the order nor how many hundreds or thousands of parts are involved. To do this, they need to plan, introduce and control product supply activities, including everything from the supply of raw materials to the point of customer delivery.

Every step of the way they work with an ever-evolving chain of people and processes and global suppliers to drive down operating costs, institute simpler, better process solutions and establish standard practices across they global organization. And they had done this to such an extent that we soon expect their supply chain performance alone to win their orders from customers and earn their investment from new shareholders.

State of the Business


At the 2008 North American International Auto Show, Rolls-Royce announced a record increase in sales for 2007. Last year 1010 Rolls-Royce vehicles were sold which means a 25% increase compared to 2006. The largest markets for Rolls-Royce are North America, UK and China with the best dealerships being Beverly Hills, London and Abu Dhabi. Rolls-Royce dealer network expanded to 80 in2007, with new showrooms including St Petersburg, Kiev and Dresden. The top selling dealers worldwide in 2007 were, respectively, Beverly Hills, London, Abu Dhabi, Tokyo and Dubai. Abu Dhabi saw the highest annual increase, with sales more than doubling. Looking ahead in 2008, Rolls-Royce has announced its intention to launch a two-door coup model, based on the Phantom, in the summer. Further into the future a new Rolls- Royce model series, to sit alongside the Phantom models, will be launched in 2010, currently named RR4.

Target Market
Rolls-Royce is meant to appeal to a select few individuals who happen to enjoy a lifestyle commensurate with their stratospheric levels of net worth. John DelTatto, a sales professional at Manhattan Motorcars, Inc., says the Rolls-Royce buyer falls into one of two groups: Old Money or New Money. The old money buyer wants an heirloom that he or she can pass down through the generations. The new money buyer, on the other hand, is looking for instant recognition. Rolls-Royce buyers are almost all self-employed, heirs to large fortunes, royalty or entrepreneurs. The person Rolls-Royce describes as its target customer is someone who has

three, four or five homes; a net worth of around $30 million; and around six other exotic, collectable or ultra-luxury cars. These customers would see the companys base price of almost half a million dollars as, simply, membership dues in a very special automotive club. A club Cap Gemini estimates numbers about 85,000 worldwide. The brand caters to impulse buyers who charge a motorcar on a credit card and others who spend time thinking about what they want, ordering special features and waiting for delivery. The gestation period for a final sale can then be anywhere from two hours to years

Products
Rolls-Royce's aerospace business makes commercial and military gas turbine engines for military, civil, and corporate aircraft customers worldwide. In the United States, the company makes engines for regional and corporate jets, helicopters, and turboprop aircraft. Rolls-Royce also constructs and installs power generation systems. Its core gas turbine technology has created one of the broadest product ranges of aero-engines in the world, with 50,000 engines in service with 500 airlines, 2,400 corporate and utility operators and more than 100 armed forces, powering both fixed- and rotary-wing aircraft. Rolls-Royce Marine Power Operations Ltd (a subsidiary company) manufactures and tests nuclear reactors for Royal Naval submarines. Aerospace Turbojets Rolls-Royce Avon Rolls-Royce Viper Rolls-Royce/Snecma Olympus 593 Rolls-Royce RB162 Turbofans

Rolls-Royce AE 3007 Rolls-Royce BR700 Rolls-Royce Conway Rolls-Royce RB211 Rolls-Royce RB282 Rolls-Royce/Turbomeca Adour Rolls-Royce Pegasus

Turbo-Union RB199 Rolls-Royce Spey Rolls-Royce Tay (turbofan) Rolls-Royce Trent Euro jet EJ200 General Electric/Rolls-Royce F136 International Aero Engines V2500 Turboprops/turbo shafts Rolls-Royce AE 2100 Rolls-Royce Gem Rolls-Royce Model 250 Rolls-Royce RR300 Rolls-Royce RR500 Rolls-Royce T406/AE 1107C-Liberty Rolls-Royce T56 Euro prop TP400-D6 (as part of Euro prop International) MTR390 (with MTU and Turbomeca) Rolls-Royce/Turbomeca RTM322 LHTEC T800 (with Honeywell) Marine Gas turbines AG9140 MT30 MT50 RR4500 Spay SM1A and improved SM1C Olympus TM1, TM1A and improved TM3B Tyne RM1A and improved RM1C WR-21 Propulsion Kamewa and Bird-Johnson Waterjets Kamewa Tunnel thruster MerMaid pod propulsion Ulstein Aquamaster Azimuth thruster Submarine

Nato Submarine Rescue System PWR1 Reactor PWR2 Reactor

Zebra (battery) Hydrodynamic Bearings Michell Bearings Stabilizers Brown Brothers Legacy Stabilizers Brown Brothers Neptune or VM Stabilizers Brown Brothers Aquarius Stabilizers Energy oil & gas Gas turbines Rolls-Royce 501 Industrial Avon Industrial RB211 Industrial Trent Compressors[edit] Barrel centrifugal compressor Pipeline centrifugal compressor Energy power generation Gas turbines

Rolls-Royce 501 Industrial RB211 Industrial Trent (Mechanical Drive & Power Generation)

Rolls Royce is consistently working on the industrial gas turbines. Montreal in Canada is the place where the research work is done on Gas generator. Mount Vernon will support complete packaging of the Gas turbine. Shipping of the complete skid is done from mt Vernon.

Bibliography http://www.rolls-royce.com/ http://en.wikipedia.org/wiki/Rolls-Royce_Limited


http://www.rollsroyce.com/careers/students_and_graduates/apprenticeships/higher_apprenticeships/planni ng_and_control/

http://www.autoguide.com/auto-news/2012/01/rolls-royce-hits-record-sales-in-2011.html http://www.autoblog.com/2012/01/11/rolls-royce-records-highest-annual-sales-in-107year-history/ http://www.scribd.com/

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