How to Develop Money-Making Niche Sites with WordPress

Cover Designed by Linda from http://ecoversource.com/

What is This Book Abo t

This Ebook is a beginners guide to using the WordPress p atform to setup static !ebsites as opposed to the usua b ogs that !e are so used to !ith WordPress. The sites in "uestion are sma static #using pages and not posts$ !ebsites that are optimised to!ards a particu ar sub%ect and then moneti&ed using 'd(ense and affi iate inks. )o!ever* this Ebook is not about making money + it,s about WordPress. - give the technica detai s of ho! to use bui t in features of WordPress to manage 'd(ense more easi y but there is no information about ho! to use 'd(ense effective y. - have isted some resources at the end of the ebook about 'd(ense.

Why Niche Sites and Not Blogs!

.y nature a b og is an ongoing conversation !ith the reader and as such it re"uires regu ar updating. ' b og can of course be very profitab e but it re"uires constant !ork. The kind of niche sites that - bui d !ith WordPress as - describe in this book can be setup and then simp y eft a one and re"uire &ero maintenance. Thus the overa strategy is to pick a niche that has profitab e key!ords* bui d a sma !ebsite around it and then eave it to bring in search engine traffic. /inse and repeat to bui d a co ection of sites that bring in a residua income !ithout re"uiring maintenance.

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Who "s #aroline Middlebrook!

Caro ine started b ogging about -nternet 5arketing in 'ugust 6778 and has since bui t up a oya fo o!ing on her b og: http://!!!.caro ine9midd ebrook.com/b og/ Caro ine has a technica background in soft!are deve opment and oves to teach others ho! to overcome technica cha enges in order to harness the po!er of the -nternet. This is her first Ebook* and !i not be the ast2

Make S re $o Have the %atest &ersion'

't the time of this !riting* - am on the fourth revision and as - get more feedback from readers - find myse f making changes often. :n the do!n oad page on my b og - sho! !hat the current revision is. This Revision: 1.6 C ick )ere to Check 0or 1pdates2

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Table o( #ontents
What is This .ook 'bout.....................................................................................................3 Why ;iche (ites and ;ot . ogs<........................................................................................3 Who -s Caro ine 5idd ebrook<............................................................................................6 5ake (ure =ou )ave the Latest >ersion2...........................................................................6 Tab e of Contents................................................................................................................? 'ckno! edgements................................................................................................................@ Chapter 3: Aetting and -nsta ing WordPress..........................................................................8 )osting WordPress -nsta ations.........................................................................................8 (etting up WordPress !ith 0antastico................................................................................4 (tep 3: C ick the 0antastico .utton..................................................................................4 (tep 6: (e ect WordPress...............................................................................................B (tep ?: 0i in the /e"uired -nformation...........................................................................B (tep C: 0ina ise the -nsta ation......................................................................................37 (tep D: Login to =our ;e! (ite......................................................................................33 Chapter 6: .asic WordPress 'dministration.........................................................................36 Testing =our (ite..............................................................................................................36 /emove the Links in =our . ogro ....................................................................................36 Change =our Perma ink (tructure.....................................................................................3? Chapter ?: -nsta ing a ;e! Theme......................................................................................3@ 'd(ense9/eady Themes..................................................................................................3@ (tep 3: Do!n oad the Theme........................................................................................3@ (tep 6: 1p oad The Theme To =our (ite.......................................................................3@ (tep ?: 'ctivate the Theme...........................................................................................38 Chapter C: (etting up 'd(ense :n =our (ite.......................................................................3B (tep 3: (ign 1p to 'd(ense.............................................................................................3B (tep 6: Aet =our 'd(ense Code......................................................................................3B (tep ?: Edit the 'd(ense Pages of =our Theme..............................................................3B

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Chapter D: WordPress P ugins.............................................................................................6? WordPress P ugin -nsta ation...........................................................................................6? Essentia P ugins for 'ny Website.....................................................................................6? Database .ackup P ugin...............................................................................................6? 'utomatic 1pgrade P ugin.............................................................................................6C ' -n :ne (E: Pack P ugin..........................................................................................6C :ptiona P ugins ...............................................................................................................6D 5y Link :rder P ugin.....................................................................................................6D ;o0o o! P ugin............................................................................................................6D 'kismet (pam 0i tering P ugin.......................................................................................6D =ouTube .rackets P ugin..............................................................................................6@ Chapter @: Creating =our (ite Content.................................................................................68 (ite (ub%ect E 5onetisation..............................................................................................68 Typica (tructure of ;iche (ites........................................................................................68 The /o e of . ogs in ;iche (ites.......................................................................................68 Creating (tatic Pages.......................................................................................................64 Discussion.....................................................................................................................6B Page ( ugs....................................................................................................................6B (etting up =our Link (tructure..........................................................................................?7 Disp aying =our Pages in the (idebar...........................................................................?7 'n -ntroduction to Widgets............................................................................................?7 Configuring =our (idebar..............................................................................................?6 1sing the . ogro To 5anage =our Links......................................................................?6 -ncorporating 'ffi iate Links...........................................................................................?C 'dding ;o0o o! to (e ected Links...............................................................................?C :rdering the . ogro Links............................................................................................?D (etting the 0ront Page 0or =our (ite................................................................................?8 Editing . og Posts.............................................................................................................?8

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Changing the ;ame of =our (ite......................................................................................?4 Chapter 8: 0ina Thoughts....................................................................................................?B 'pp ications of This Ebook................................................................................................?B =our 0eedback 'ppreciated..............................................................................................?B P ease (hare This Ebook2.................................................................................................?B 'ppendiF 3: 1p oading 1sing 0TP........................................................................................C7 Creating an 0TP (ite to Connect To.................................................................................C7 1sing 'L0TP to Transfer 0i es..........................................................................................C3 'ppendiF 6: EFterna /esources..........................................................................................C? Caro ine,s Work.................................................................................................................C? WordPress /esources......................................................................................................C? WordPress9/eady Web )osting.......................................................................................C? Aoog e 'd(ense...............................................................................................................C? (earch Engine :ptimisation..............................................................................................C?

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Acknowledge)ents
-,d ike to thank the fo o!ing peop e for proof9reading the Ebook for me and pointing out various errors and giving me suggestions: Gathy .inns 'ndy Dar ey 9 http://!!!.andthenhesaid.com/ )unter ;utta 9 http://hunternutta .com/ LA/ 9 http://!!!.b og. gr.ca/ Hason Ai man 9 http://aFodys.com/ Gitty 9 http://b ogkitty.com/b og/ )eather .ayer 9 http://!!!.cottageb ogger.com/ (hane 9 http://!!!.askshane.org/ C ear!ater 0 orida /ea Estates 9 http://!!!.sandbarstosunsets.com/ Todd 5orris 9 http://cand emonkey.com/ Evan )adkins 9 http://!!!.!e beingandhea th.net/ /osie Hones 9 http://!!!. ove ifegodseFmoney.com/ -s 5y Location :n ine 9 http://ismy ocationon ine.com/b og/ (o Lederman 9 http://!i daboutmath.com/ Peter .uick 9 http://!!!.peterbuick.com/ 'ndy .eard 9 http://andybeard.eu/ Tom Leroy 9 http://imtrip.com/

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#hapter *+ ,etting and "nstalling WordPress

0irst of a rea ise that if you !ish to generate any revenue from your site* you need to host WordPress on your o!n domain. =ou cannot use a free hosted WordPress b og due to the conditions that they impose in this section of their 0'I. 'd(ense* =ahoo* Chitika and other ads are not permitted. (ponsored / paid posts inc uding PayPerPost and /evie!5e are not permitted. (ponsored / paid inks are not permitted. TeFt ads are not permitted.

(o* not !hat !e !ant !hen the site is designed to earn money2

Hosting WordPress "nstallations

WordPress is open source soft!are and is free y do!n oadab e direct y from their !ebsite here. )o!ever* to insta from the do!n oad direct y re"uires some technica ski s. -t,s far easier to use a !eb host that has WordPress support integrated so that it can be set up !ith a fe! c icks of the mouse instead. - use . ue)ost for a of my WordPress sites. They charge J@.BD per month and here are some of the features that are re evant to hosting niche sites: 0irst domain inc uded free @77A. disk space @*777A. of transfer band!idth D7 5y(" Databases 1n imited add9on domains 0antastico (cript support

Let me eFp ain a fe! concepts here... WordPress is a database driven system and it is based on 5y(" . Every WordPress insta ation takes up one 5y(" database. . ue)ost provide D7 such databases in the month y fee. (econd y* the add9on domains a o! you to host severa comp ete y separate domains under a sing e account* paying on y one hosting fee for a of them. =ou on y have to pay for the cost of domain registration2 This is eFtreme y usefu if you !ant to set up a !ho e bunch of niche sites. (o for eFamp e* my primary domain is caro ine9midd ebrook.com but - no! host another C domains on the same account and my month y fee is sti %ust J@.BD.

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Last y* that thing ca ed 0antastico + that,s the good stuffK that is !hat a o!s us to set up WordPress at the c ick of a button. (ign up to . ue)ost no!* for on y J@.BD a month.

Setting p WordPress with -antastico

' though - am p ugging . ue)ost* they are not the on y host that uses 0antastico* so if you prefer to use another host that a so uses 0antastico #and "uite a fe! of them do$ then these instructions !i sti !ork for you. )ave a ook at this screenshot:

This is !hat - see !hen - og into my . ue)ost account. That Lcpane 33M is te ing me that they run version 33 of the CPane soft!are. CPane is the best hosting soft!are out there and the best hosting companies !i use it. CPane has a ot of options but scro do!n unti you find the (oft!are section. -t ooks ike this:

Step *+ #lick the -antastico B tton

- have high ighted the 0antastico button. C ick on that. This !i take you to the 0antastico navigation screen. Let me take a moment here to eFp ain a itt e more about !hat 0antastico actua y is. -t is basica y a !i&ard for !eb hosts that kno!s about many popu ar pieces of soft!are used by !eb hosts and a o!s you to insta them !ith a fe! c icks.

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Don,t !orry if you don,t understand !hat a of that means + -, !a k you through the insta ation step by step in the fo o!ing pages. 0antastico is not %ust for WordPress* it a so has support for forums* po s* surveys* !ikis and oads more. .ut for no! !hat !e !ant is WordPress !hich you can see here:

Step .+ Select WordPress

C ick on the WordPress ink* no! for me this sho!s me the fo o!ing screen:

What you can see here is that - have C WordPress insta ations* the one - haven,t b otted out is my b og at http://!!!.caro ine9midd ebrook.com/b og and the other three are for my eyes on y :9$ Looks ike - need to upgrade2 -, ta k about that ater too... -,ve a so high ighted the L;e! -nsta ationM ink + c ick on this to start a ne! WordPress insta ation. 'nd don,t !orry* if anything goes !rong you can %ust de ete it from this screen #use the /emove ink$ and start over.

Step /+ -ill in the 0e1 ired "n(or)ation

-,m not going to inc ude a the screenshots for the neFt sections as it !ou d take up too much space so instead -, %ust !a k you through the fie ds that you need to fi in:

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Install on Domain When you first take out hosting presumab y you, choose a domain to host it on. . ue)ost gives you the first domain free. (e ect this one as the domain to insta on. Install in Directory -f you are insta ing your site direct y into the root of your ne! domain then eave this fie d b ank. ;ote that for my b og* - insta ed into the /b og/ directory !hich is no! becoming a bit of a nuisance2 /emember that if you insta into a directory* that directory name becomes part of the 1/L and if you !ant your site to be a top9 eve domain on y then you must eave this fie d b ank. =ou may !ant to do a itt e further research on the pros and cons of insta ing into a root domain versus a directory as some users have reported having more f eFibi ity and ess security issues by insta ing into a directory. 0or the purposes of demonstration* - am setting up a test site at the fo o!ing ocation: http://caro ine9midd ebrook.com/nichesite/ To set that up - typed in LnichesiteM in the insta directory fie d. Admin Access Data =ou need to provide a username and pass!ord. The username cou d be something simp e such as Nadmin, but it doesn,t matter + !hatever you ike. :f course it is probab y best to choose a secure username and pass!ord that cannot be easi y guessed. Base Configuration The 'dmin ;ickname is a more persona nickname that you give to your administrator user* such as NCaro ine,. The emai and site name !i be fi ed in for you but you can change these to your iking. The description is a fie d !hich is often used as a Ntag ine, for many themes. -t,s not too important and you can change a of these detai s ater so don,t stress over them. Email Account Configuration - %ust eave this !ith the defau t settings and supp y a pass!ord.

Step 2+ -inalise the "nstallation

There is a button at the bottom of this page ca ed L-nsta WordPressM. C ick on that button and you, be sho!n a confirmation screen !hich !i ook something ike this:

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C ick the L0inish -nsta ationM button and you,re done2 The neFt page !i give you a ink into your admin area. -t a !ays fo o!s the same pattern.

Step 3+ %ogin to $o r New Site

The ink !i ook ike this: http://!!!.yourdomain.com/WordPress9directory/!p9admin/ C ick on that and you, see the WordPress ogin pane !hich !i prompt you for the username and pass!ord that you entered ear ier in the process. :nce ogged in you, find yourse f in the WordPress dashboard !hich is a screen that you !i come to be very fami iar !ith2

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#hapter .+ Basic WordPress Ad)inistration

;o! that you have your ne! site set up there are a fe! things you, !ant to do. ' brand ne! WordPress insta ation comes !ith a itt e bit of defau t data so that you can see things !orking but you, !ant to get rid of a these things and put your o!n data there instead.

Testing $o r Site
The very first thing you shou d do is test the site out and see it ive2 't the top eft* neFt to your site name there is a L>ie! (iteM ink:

C ick on that to see !hat the site ooks ike. -t !i probab y ook something ike this:

Pretty ug y huh< ;ever mind* !e, get to that. Whenever you do something to your site* you can c ick the >ie! site ink to test it. - tend to %ust keep it open in a different tab and then refresh the resu ting page.

0e)ove the %inks in $o r Blogroll

' b ogro is nothing more than a co ection of inks. The defau t WordPress insta ation put this ist in your sidebar meaning that these become site9!ide inks. ;o! if this niche of yours is here to earn money then you do not !ant to be inking out unnecessari y. (ome!here a ong the !ay the standard inks have changed. -n today,s insta ation - notice that a the inks are no! inking to various WordPress pages such as P ugins /

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Documentation etc. This is very ne!. :n y a coup e of !eeks ago - did a WordPress insta ation for a friend and it !as pointing to peop e mysterious y ca ed N' eF,2 0rom your Dashboard* one of the top eve menu items is N. ogro ,:

C ick on this ink to see a the inks in your b ogro . ;o! if you have a regu ar site or b og you may !e !ant one of these. )o!ever this guide is for a money making niche site that is focused on earning money so drop it2 There,s actua y t!o !ays you can do this. :ne !ay is to c ick NDe ete, on a of the inks on this page. =ou shou d do this. =ou can a so remove the b ogro from the sidebar #-, cover the sidebar ater$ but that on y so ves the prob em on your current theme !hich you !i change so it is best to de ete the inks. P us* - sometimes use this . ogro as an easy !ay of adding an interna inking structure to my static pages + a so eFp ained ater2 0or no!* de ete them and move on.

#hange $o r Per)alink Str ct re

' perma ink is a short !ord for Npermanent ink,. Every b og post and every static page and many other items !ithin WordPress a have a permanent ink on your !ebsite. .y defau t* WordPress uses a dynamic structure that simp y a ocates a page a number. 0or eFamp e* - have %ust c icked on that )e o Wor d post that comes as defau t* and this is !hat - see in my address bar:

This is .'D. Why< .ecause in order to maFimise search engine traffic you !i !ant to ensure that the perma inks on your site have your key!ords in them. P us* it,s %ust not friend y to your users. )ere,s an eFamp e of a recent post - put on my b og* this is the perma ink: http://!!!.caro ine9midd ebrook.com/b og/&en9to9done9Ebook9revie!/ Looking at that you kno! eFact y !hat the post is about. .ut the defau t perma inks give no indication of the content of that page.

-,ve to d you !hy to change your perma inks* and no! to te you ho!:

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0rom the Dashboard* c ick on :ptions and then from the o!er ayer of the menu* c ick Perma inks:

There are three main choices* none of !hich are suitab e2 Thankfu y* you can a so specify a custom setting !hich - have indicated in the above screenshot. -n case you cannot see that c ear y* here is it: /%postname%/ What that means is that it !i simp y use the name #Tit e rea y$ of your page / post as the ur . (paces are converted into dashes as you sa! in my ear ier eFamp e. Type in the structure as sho!n and then c ick the L1pdate Perma ink (tructureM button on the right:

;o! !hen - refresh the page - !as ooking at* my address bar has changed:

'hh* much better and more search engine and peop e friend y.

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(omething e se that - fee - shou d mention here is that perma inks are not meant to be changed. .y their nature they are designed to be a permanent ink to a particu ar post or page on the site. This means that if you change your structure at some point in the future* any eFisting inks !i break. :nce you get your site indeFed in the search engines and start gaining inbound inks* you !ou d destroy your traffic in an instant by changing your perma ink structure so take the time to get it right the first time.

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#hapter /+ "nstalling a New The)e

/ight no! the site is pretty ug y* and one of the main reasons to go !ith WordPress is the sheer amount of superb themes that are avai ab e both free and paid. ;o! as this is a free guide -,m going to concentrate on %ust free themes.

AdSense-0eady The)es
's this niche site is designed to make money - am making the assumption that you !i use 'd(ense some!here on the site. ;o! of course 'd(ense !orks better on some sites than others but there is probab y very itt e reason not to use at east one or t!o ad units some!here on the site. There are a number of p ugins that make this %ob easier* but !hat is even easier than that is a theme designed !ith 'd(ense bui t in. DoshDosh has put together a co ection of 34 'd(ense9/eady themes and - am going to !a k you through the insta ation of my favourite one* !hich is DoshDosh, o!n + Pro(ense. .y a means c ick on the above ink and read through the accompanying documentation to get an idea of !hat it is about but -,m going to !a k you through the process step9by9step.

Step *+ Download the The)e

- am going to do!n oad the rather nice . ue version of Pro(ense. Do!n oad this any!here to your computer and un&ip it. -f you are unfami iar !ith &ip fi es - high y recommend 'LOip !hich is comp ete y free* very easy to use* and comes !ith good documentation. 1n&ipping the fi es !i give you a fo der ca ed NPro(ense9. ue, containing a !ho e bunch of other fi es. Don,t !orry* !e don,t need to do much !ith those.

Step .+ 4pload The The)e To $o r Site

/ight no! this theme is sitting on your computer and it needs to be sitting on your server. We, a so need to up oad fi es to the server !hen !e cover p ugins so - have inc uded an appendiF on up oading %ust in case you not fami iar !ith it. -f any of the instructions in this section are confusing* p ease read 'ppendiF 3. Connect to your host. -f you are using . ue)ost you !i see something ike this:

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The directory /b og is my b og !hich -,m sure you a kno! and ove2 /eca that !hen created the niche site WordPress insta ation - put it in a directory under my main domain + this is !hat you can see in the graphic. -nside there are the various WordPress fo ders and the one !e are interested in right no! is: nichesite !"#content themes 1p oad the entire Pro(ense9. ue fo der #or !hichever theme you have chosen to use$ into there. WordPress comes !ith a coup e of themes by defau t but once you have up oaded your fo der you shou d see something ike this in the contents of the themes fo der:

Step /+ Activate the The)e

(o the theme is on your server* no! you %ust have to s!itch it on. Ao back to your Dashboard #- !on,t keep putting Dashboard screenshots in here as -,m sure you,re getting the hang of it by no!2$ and c ick on Presentation and then Themes. =ou shou d see a previe! of the ne! theme under 'vai ab e Themes. Hust c ick on it and then refresh your site + it,s that easy2

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5uch better2 'nd this is one of the things - ove about WordPress + you can up oad as many themes as you ike and simp y s!itch bet!een them at the c ick of a button to try them out2 There are a fe! things to notice about this particu ar theme: There is an /(( button a ready insta ed for you There is a search boF a ready set up for you There are a ready 'd(ense 'ds

:kay !atch out for that third one2 =es there are ads there a ready* that,s !hy it,s an 'd(ense9/eady theme. )o!ever* unti !e,ve done a itt e more !ork* =:1 are ;:T getting paid for those 'ds2 - imagine the theme creator is. (o that very nice y brings me onto the neFt chapter...

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#hapter 2+ Setting p AdSense 5n $o r Site

This chapter !i give you a "uick guide to setting up an 'd(ense account if you don,t a ready have one and -, sho! you ho! to get your o!n 'd(ense code onto your ne! niche site so that your c icks are not being paid to somebody e se. 'd(ense is very easy to setup but unfortunate y the vast ma%ority of peop e !ho sign up for an account never even make the minimum payment2 - hearti y recommend that you do!n oad the JD 5ini9(ite 0ormu a report by Hosh (pau ding. -t,s free and it sho!s you ho! to proper y moneti&e the kinds of mini sites that - sho! you ho! to bui d in this ebook. Hosh kno!s a ot more about 'd(ense than - do :9$

Step *+ Sign 4p to AdSense

(urf over to http://!!!.goog e.com/'d(ense/ and c ick this nice ooking button:

;o! - have a ready signed up to 'd(ense so -,m going to have to eave it up to you to figure out the actua signup process.

Step .+ ,et $o r AdSense #ode

1sua y* you !ou d need to go through some set up procedure in order to configure the ad9 units that you !ant to disp ay on your site. This can be time consuming* especia y !hen you,ve got to figure a the co ours that !ork best and so on. This is !hy - use an 'd(ense9/eady theme for my niche sites + - simp y don,t have to do any of that stuff because it,s a bui t into the theme. ' you have to do is p ug in your pub isher code. :nce you are ogged in* ook across the top and se ect L5y 'ccountM. This !i bring up a !ho e bunch of information that you put in !hen you signed up. (cro right do!n to the bottom and ook for the ast section entit ed LProperty -nformationM:

That piece of teFt starting !ith Lca9pubM and a the numbers is your pub isher code. Copy this into notepad or something. =ou,re going to need it.

Step /+ 6dit the AdSense Pages o( $o r The)e

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0rom your WordPress dashboard c ick on Presentation and then Theme Editor. =our current theme !i be pre9se ected and the editor !indo! !i sho! the content of one of the fi es !hich is most ike y to be sty e.css. ;o! don,t !orry if you don,t understand !hat any of this means. ' you need to do in here is edit a fe! fi es to change the Aoog e 'd(ense pub isher number to your o!n one !hich you identified in (tep 6. :ne of the reasons that - use the Pro(ense theme is that it makes it so easy to identify eFact y !hich fi es to edit. Look at the ist of fi es to the right of the screen* it shou d ook something ike this:

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- have high ighted the fi es that you need to edit. The theme creators have very convenient y prefiFed the fi e names !ith N'd(enseP, to make it super9easy to pick them out. .ut that,s not a * they have a so made the fi es easy to edit too. To edit a fi e c ick on it* so in this eFamp e -, start at the top !hich if the fi e L'd(ensePhomepageP inkunit.phpM:

Look for the fo o!ing ine: google_ad_client = pub-some-long-number;

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' you need to do is rep ace the string in "uotes !ith your code that you found in step 6 of this section. :nce you,ve changed the code make sure you save the changes by c icking on the L1pdate 0i eM button underneath the editor:

:nce you,ve done that for a the fi es* any 'd(ense ads that appear are no! credited to =:1/ account. 5ake sure that you do not c ick your o!n ads under any circumstances as that is strict y against the ru es and you !i be banned from the 'd(ense system. 'nother !ord about 'd(ense + the ru es state that a maFimum of three units can be used on any sing e page and of course if an ad unit is in a sidebar then it is on every page of the site. -f you use a proper 'd(ense9ready theme such as Pro(ense* this takes care of that for you but if you are editing the fi es be carefu not to add eFtra units that !ou d vio ate the ru es.

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#hapter 3+ WordPress Pl gins

'nother one of the huge benefits of WordPress over other simi ar p atforms is the sheer number and usefu ness of the p ugins that are free y avai ab e for it. There are some p ugins that you shou d a !ays insta for any kind of !ebsite.

WordPress Pl gin "nstallation

;o! before - start !ith the p ugins themse ves - first !ant to go over the actua insta ation procedure as it is the same for a p ugins. =ou !i need to up oad the p ugin fi es to your server so check out 'ppendiF 3 if you are not sure ho! to do this. Connect to your host as you did !hen up oading your theme* but this time you !ant to ook for the fo o!ing fo der: nichesite !"#content "lugins (imp y up oad a p ugins into that fo der. (ome p ugins are very simp e and are one sing e php fi e in !hich case you can put that straight into the root of the p ugins fo der. :ther p ugins come !ith mu tip e fi es and are usua y housed in their o!n fo der. -f this is the case* up oad the fo der so that it sits underneath the p ugins fo der. Either !ay* WordPress a !ays finds them + it,s c ever ike that2 5any p ugins that you do!n oad come packaged in Oip fi es and if this is the case you !i first need to eFtract the fi es before up oading as WordPress !i not detect them if they are sti &ipped. To check that the p ugins have been found* from your Dashboard c ick on the P ugins tab. .y defau t you !i see t!o non9activated p ugins that are insta ed for you + 'kismet and )e o Do y. )e o Do y is a bit of humour and - %ust de ete it. To de ete a p ugin you simp y de ete the fi e from your p ugins fo der. -, come back to 'kismet in a itt e !hi e.

6ssential Pl gins (or Any Website

Database Back p Pl gin
's - mentioned before* WordPress is a database driven system. :ne of the do!nsides of that is that if anything happens to your database and it becomes corrupt you can kiss goodbye to your !ebsite2 (o the very first thing you shou d insta is this backup p ugin !hich is found here: http://!!!.i fi osofo.com/b og/!p9db9backup/ 'ctivate the p ugin #c ick the N'ctivate, ink to the right of the p ugin description$ and then from the main Dashboard c ick 5anage and then .ackup.

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There are a variety of options. What - do persona y is configure it to emai me a backup fi e every day. - use Aoog emai for my emai * !hich has un imited storage so this effective y means that - have a backup of my database for every sing e day of its eFistence. (cro do!n to the section marked L(chedu ed .ackupM. ;ote that it is set to N;ever, by defau t. Change it to L:nce Dai yM. To the right you !i see a teFt boF into !hich you must specify the emai to send the backup to. Type in your emai and then hit the submit button at the bottom right of the screen.

That,s a there is to it.

A to)atic 4pgrade Pl gin

The WordPress soft!are gets updated "uite often and to upgrade your !ebsite manua y can be a bit fidd y. Thankfu y* there is a very he pfu p ugin that does a the !ork for us. Do!n oad it here: http://techie9bu&&.com/WordPress9p ugins/WordPress9automatic9upgrade9p ugin.htm :nce this p ugin is activated from your Dashboard c ick 5anage and then 'utomatic 1pgrade. C ick on the automatic upgrade option to get started. ;ote that you !on,t need to do this !hen you first insta your site as you, be on the atest version. When a ne! version of WordPress is re eased a message is sho!n on your Dashboard te ing you that you need to upgrade.

All "n 5ne S65 Pack Pl gin

This pack makes it a itt e easier to make your site (E: #(earch Engine :ptimisation$ friend y. Though - have to admit that - don,t use it that much as - find that the changes that WordPress have made recent y have been pretty good and the defau ts do "uite !e . (ti * you shou d take every edge you can so do!n oad the p ugin here: http://WordPress.org/eFtend/p ugins/a 9in9one9seo9pack/ This p ugin a o!s you to add custom Tit e* Description and Gey!ords into the header section of your pages and posts. To test it out from your Dashboard go to 5anage and then Posts. =ou shou d sti have the samp e L)e o Wor dM post there. To the right* c ick the edit ink to be taken to the main WordPress editor.

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(cro do!n a itt e and you !i see this:

0i these in as you p ease for the pages and posts that you !rite. 0or your site to generate any search engine traffic you need to kno! about (E:. The abso ute (E: master is a guy ca ed 'aron Wa . )e itera y !rote the book on (E: so go check that out.

5ptional Pl gins
Depending on !hat you !ant to do !ith your site you may !ant to a so consider the fo o!ing p ugins:

My %ink 5rder Pl gin

-n Chapter @ - am going to sho! you a techni"ue to manage the inks on your site using the . ogro feature of WordPress. :ne difficu ty !ith the . ogro is that it is not easy to eFp icit y order the inks !ithin it + un ess you have the fo o!ing p ugin: http://geeky!eek y.com/my inkorder -nsta this p ugin and -, eFp ain ho! to use it in the neFt chapter. )o!ever note that to make the p ugin !ork you have to edit one of the theme fi es so if that,s on the techy side for you then skip this p ugin.

No-ollow Pl gin
-f you p an on inc uding affi iate inks in your niche site then insta this p ugin. -, eFp ain !hat it is for and ho! to use it in the neFt chapter. http://b ogtactics.com/p ugins/ -t,s ca ed the N. ogTactics ;o0o o! P ugin,

Akis)et Spa) -iltering Pl gin

This p ugin is on y strict y necessary if you p an to a o! comments to be p aced on your site by other users. -f you do have comments then you, definite y need this #there are other spam p ugins but this one !orks pretty !e for me and it comes pre9insta ed$. )aving said that* - am to d that even if comments are not enab ed for your posts* spam comments sti manage to find their !ay into your database !hich can be prevented by using 'kismet.

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;o do!n oad is necessary as it comes !ith WordPress by defau t. )o!ever* you do need to get a key to make it !ork. To get your 'P- key visit the fo o!ing ink: http://WordPress.com/api9keys/ (ign up and they emai you a key. ;o! - have been using the same key for a of my WordPress sites + not sure if that,s supposed to be the !ay it !orks. 'ctivate the p ugin from your Dashboard and you, see a !arning message appear at the top:

C ick on the ink in that !arning message and you, be sho!n the configuration screen for 'kismet !hich ooks ike this:

(imp y copy in the key you !ere sent in the emai and c ick 1pdate options. ' done.

$o T be Brackets Pl gin
This p ugin is on y necessary if you p an on embedding any =ouTube videos on your site. Persona y - find that a itt e video here and there rea y ivens up a !ebsite so - do try to inc ude them. 1sua y !hen embedding =ouTube videos you have to copy in some comp icated code but this doesn,t !ork !ith WordPress as by defau t it is not supported and it scre!s up your site. With this p ugin you can simp y use the fo o!ing format !ithin your posts: QyoutubeRhttp://!!!.youtube.com/!atch<vRPeHGIuvmDroS - actua y eFp ain a of this in more detai in a b og post that - !rote: Embedding =ouTube C ips -nto WordPress Without the )ass e

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#hapter 7+ #reating $o r Site #ontent

't this point you have insta ed WordPress* made it 'd(ense9/eady and insta ed some essentia p ugins. That,s a the boring administration out of the !ay so no! you can get do!n to creating the content. -n this section -,m not going to te you !hat to !rite* but ho! you can use WordPress to organise the structure of your site.

Site S b8ect 9 Monetisation

's - mentioned in the introduction to this book* the emphasis here is on the technica aspects of using WordPress and not so much the money9making aspect of it. )o!ever* - do fee that this sub%ect needs a itt e e aboration. :ne of the advantages of using WordPress is that it has a mechanism ca ed Npinging, !hich ensures that services such as Aoog e !i be notified !hen you update your site. The idea then is to pick a topic #- have used fishing for the eFamp e site that - bui d here$* do some key!ord research using a too such as Gey!ord E ite in order to find high9traffic / o!9 competition key!ords and then bui d pages that are optimised to!ards those key!ords. :ver time the pages that you create !i begin to rank in Aoog e and other search engines and the traffic !i start to f o!. -n order to make money you !i need to monetise your pages. ;o! the sub%ect of monetisation is a !ho e Ebook in itse f. - am not an eFpert on the moneti&ation aspect but my friend Hosh (pau ding is. )e has !ritten an eFce ent free report ca ed the JD 5ini9(ite 0ormu a !hich comp ements this Ebook perfect y. -t doesn,t have any technica detai s of ho! to bui d the site but it te s you %ust ho! to pick your niche !hich !i resu t in the high paying 'd(ense ads getting disp ayed on your site* and ho! to optimi&e them proper y.

Typical Str ct re o( Niche Sites

5ost niche sites that are designed to make money have %ust a fe! static pages of content that are high y optimised to!ards a particu ar key!ord and are heavi y oaded !ith ads. The idea is to be ab e to dra! search engine traffic that !i c ick through to those ads. 0or the site to be of va ue to your visitors* you need content. )o! much you need is high y debatab e. - !ou d say that you need a minimum of five pages to make the site !orth!hi e. There isn,t rea y an upper imit but if you find yourse f !ith enough content for more than about 67 pages then you have the makings of an authority site on your hands2

The 0ole o( Blogs in Niche Sites

's - have a uded to severa times* the reason - prefer to base the site around static pages is that it makes the site maintenance free. )o!ever* if you !ish to put in more !ork there is

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nothing stopping you from a so inc uding a b og in your niche site and in fact it carries a fe! advantages if you choose to do so.

Advantages of $aving a Blog /egu ar content !i give Aoog e a reason to cra! your site more often Aoog e ikes sites !ith a regu ar dose of fresh content so it can he p your rankings 'dding a b og gives you an /(( feed !hich you can pub icise separate y That /(( feed can a so be used to freshen eFterna pages #advanced tactic$ -t makes the site ook more up9to9date and interactive to your visitors

Disadvantages of $aving a Blog =ou need to update it on a fair y regu ar basis or the site ooks Ndead, -f you have a bunch of sites it can become a time sink to update a the b ogs

- think !hat this rea y boi s do!n to is ho! many sites you p an to have. - kno! peop e !ho make their iving by creating a niche site* popu ating it !ith D967 pages of content and then %ust eaving it. They then simp y repeat this process over and over so over time they are bui ding themse ves a huge number of assets !hich do not re"uire maintenance. That is the basic strategy that - am advocating as a starting point !ith this book. -f this is a strategy that you p an to adopt* then it may not be a good idea to inc ude a b og on every site. :n the other hand* these b ogs are on y rea y here to provide a bit of fresh content for Aoog e + you,re not trying to be the neFt Pro. ogger here so the content can be short and "uick to produce. - have a b og on one of my niche sites and the posts on y take me about 37 minutes to create un ike the ones on my persona b og that typica y take 39? hours each2 P us - don,t update my niche b og every day + once a !eek !ou d be fine. (o to crunch a fe! numbers* et,s say it took 37 minutes to create a post* you cou d update siF b ogs in an hour. @ F 4 R C4 so in a day you cou d update C4 b ogs. :f course that is not a terrib y rea istic ca cu ation but you get the idea. =ou !i need to decide the kind of time it !ou d take to !rite the b og posts that !ou d be needed for your particu ar site and !eigh up the benefits according y. :f course another consideration is !hether or not you !ou d have anything to b og about. (ome niches have ne!s and others don,t so rea y you have to ook at a the factors and choose.

#reating Static Pages

-t,s eFtreme y easy to create a static page in WordPress but there are a coup e of things to ook out for. 0rom your Dashboard* c ick Write and then Write Page. 0or the purposes of

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demonstration -,m going to use some PL/ #Private Labe /ights$ materia to create some content for this niche site of mine. -,ve chosen the sub%ect of fishing as - have a bunch of artic es - can use.

Disc ssion
;o! !hen you !rite your page have a ook at the options on the right of the screen* and drop do!n the one abe ed Discussion:

' o! Comments !i a o! users to type in comments to this post. ' o! Pings !i disp ay a specia type of comment kno!n as a trackback #as far as - am a!are* Npings, and Ntrackbacks, can be used interchangeab y$ !hen somebody e se inks to this post. ;ote that these t!o options are on by defau t and - have disab ed them both. There is a very good reason for this. =our static pages are the backbone of your (E: !ork for this niche site. ;o! in this Ebook -,m not trying to teach you (E: + #buy 'aron Wa ,s (E: book for that2$ but - !ant to !arn you of anything that cou d sabotage your efforts. =ou !ant your pages to be high y optimised to!ards your chosen key!ord phrase. .ut if you a o! comments and trackbacks* you have no contro over that content. -f somebody posts a oad of crap in the comments #and they !i 2$ then it !i di ute the message of your page so turn them off2

Page Sl gs
/eca !hen !e set up the site that !e used a perma ink structure that uses the tit e of the page or post. This can be a prob em for (E:. We !ant our tit es to appea to humans so that they get c icked on in the search engine resu ts pages but !e !ant the 1/L to be key!ord9 friend y. (ometimes the t!o do not miF a that !e . :ne of the artic es - have used it ca ed L8 Tips on 0inding a 0ishing AuideM. This is a nice tit e for human readers but if the key!ord - am optimising for is Lfinding a fishing guideM then the three !ords at the beginning are some!hat redundant. - cou d change the tit e of course but !e can a so use a WordPress feature ca ed the Page ( ug. )ave a ook over the right and drop do!n the Page ( ug section:

The page s ug is simp y the 1/L of that page. =ou can see here that - typed in my o!n s ug !hich is very simi ar to !hat !ou d have been created by defau t eFcept that - dropped the first three !ords. Check 0or 1pdates2 /evision 3.4 6B

Setting p $o r %ink Str ct re

What !e have done so far is created a bunch of static pages but !hat !e !ant to do no! is have inks to them permanent y disp ayed on the sidebar. That !ay* no matter !hat page or b og post the visitor arrives at* he can see a of your pages !hich makes the site ook content9rich* !hich is good.

Displaying $o r Pages in the Sidebar

't this point - have created D static pages #they are pretty crap but this is %ust for demonstration purposes2$ ;o! these are automatica y disp aying in my sidebar but there are a coup e of issues. Look at the screenshot:

0irst of a notice that the one !ith the tips on finding a fishing guide is a itt e too ong and !raps around. ;o! this isn,t rea y too much of a prob em because there is a dotted ine separating each entry but persona y - find this messy ooking. The prob em here is that this page ist is generated automatica y for you and the tit e you see here is the eFact tit e you used for the page. =ou can,t change this !ithout changing your page tit e !hich you don,t !ant to do. ' second prob em is that there is an 'bout page miFed in there. Whi st it is probab y a good idea to have an 'bout page some!here* notice that this ist is a phabetica order so because - have a page starting !ith a number* my about page turns up in the midd e of my fishing artic es !hich is not idea . .asica y this boi s do!n to the prob em that !e are re ying on a generated !idget to disp ay this information. - haven,t ta ked about !idgets yet but there is not much to it. The sidebar you see on your site is made up of a number of !idgets that are bui t into the WordPress theme and using the Widget editor you can simp y drag and drop !idgets as you see fit !hich is very nice.

An "ntrod ction to Widgets

What is a !idget< ' !idget is some kind of functiona ity that can be used !ith WordPress that has been packaged up into a se f contained unit. ' WordPress theme that supports !idgets a o!s you to use the drag E drop faci ity to add them to your site.

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;ot a themes support Widgets but Pro(ense does !hich is another reason !hy - use it. ;o! !hat - do here is to use another !idget + the . ogro that - spoke about ear ier for managing my interna ink structure. 0irst et me sho! you !here these !idgets are. 0rom your dashboard c ick on Presentation and then on Widgets. This particu ar theme has t!o sidebars defined:

(idebar 3 is your big skyscraper 'd(ense b ock so you, !ant to eave that a one. What !e !ant to do is fidd e !ith (idebar 6 !hich is the one on the right that has ots of different !idgets in it. ;o! ook underneath this area and you, see avai ab e !idgets. Let me take a moment to eFp ain !hat a of these are: A%ismet + Disp ays statistics about ho! much spam has been captured on your site. Point ess if you ask me2 Archives + ' o!s your visitors to access your b og post archives. Calendar + (ho!s a ca endar in !hich each day that you !rote a b og post is high ighted. This is probab y not necessary for a niche site #or any site rea y2$ Categories 1 + When you !rite b og posts they are fi ed under a category. This p ugin !i disp ay a ist of categories in use as inks to the posts in that category. &in%s ' Disp ays your b ogro . This is !hat !e,re going to use to create our ist of interna #or eFterna $ pages. (eta + Disp ays the ogin / ogout section current y sho!n at the bottom of the sidebar. Persona y - find this very usefu as a !ay of ogging into my sites so - a !ays have this as the ast !idget in my sidebar. ;ote that it,s on y usefu for you* not your visitors so you need to make a %udgement ca as to !hether or not to inc ude it. )ages ' ' ist of a pages. This is !hat !e,ve seen so far. Recent Comments + 's you !ou d eFpect* a summary of the recent comments received. Probab y not suitab e for a niche site. Recent )osts ' (ho!s inks to the ast fe! b og posts that you,ve made. 5ay be usefu if you !ant to sho! some activity on the site.

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R** 1 ' (ho!s the /(( button to a o! visitors to subscribe to the feed. 0or the Pro(ense theme the button is a ready bui t into the header so it,s not needed in the sidebar. *earch ' ' o!s visitors to search your site. ' !ays a usefu too to provide. This is current y the first !idget on the sidebar + persona y -,d move it o!er do!n as you !ant your o!n inks sho!n higher up on the page. Tag Cloud + This is a ne! feature of WordPress. -n addition to fi ing b og posts under a certain category* you can no! tag a post !ith any number of tags that again make it more search engine friend y. ' tag c oud sho!s a of the tags used. This is nice for proper b ogs but probab y not for niche sites + too distracting. Te+t 1 ' This is a specia !idget that a o!s you to put in any teFt you ike inc uding )T5L. This is very usefu and a o!s you to create your o!n inks etc.

#on(ig ring $o r Sidebar

To configure the sidebar* simp y drag the !idgets from the bottom section in the sidebar boF above and then c ick the (ave Changes button. )ere is !hat mine ooks ike no!:

The prob em - have no! is that there are no inks so that item doesn,t actua y appear on the site and it %ust sho!s the search and the meta section.

4sing the Blogroll To Manage $o r %inks

To have comp ete contro over the inks you disp ay in the sidebar you !ou d use a TeFt !idget and put )T5L in there to disp ay the eFact inks you !ant. )o!ever* not everybody has enough kno! edge of )T5L to do this so using the . ogro is a nice non9techie !ay of doing it. Hust a "uick note + the Pages !idget does a o! some customisation such as the abi ity to eFc ude certain pages !hich !ou d so ve the 'bout page prob em* but by using the . ogro !e can add inks that !e cou d not other!ise do and this !i become usefu if your monetisation strategy incorporates affi iate inks as -, eFp ain ater on. C ick on . ogro from your Dashboard. We sa! this a ready !hen !e de eted the defau t inks:

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We need to get some inks into the . ogro . C ick on the L'dd inksM ink to get started. )o!ever* before you start adding them* take a ook at the Categories area to the right of the screen:

;otice that !e have a category ca ed L. ogro M a ready defined and that it is checked !hich means that any ne! inks !i automatica y be fi ed under that category. -nstead* choose a better name* -,m going to use L0ishing 'rtic esM and add that as a category. ;o! !hen you add your inks you can choose your o!n tit e* 1/L and description. The tit e !i become the anchor teFt of the ink !hich means that it !i he p that page rank in the search engines for the tit e you provide. -, make the assumption that each page you bui d is targeted to!ards some key!ord phrase so here you need to try and make the ink tit e incorporate the key!ord phrase too. The 1/L is the perma ink to the pages you created. C ick on the inks in your site and copy them from the address bar. The description doesn,t sho! up so - tend to eave that b ank. ;o! if you %ust got rid of your pages from your sidebar ike - %ust did then you can a !ays "uick y pop back to your Widget editor and temporari y put the pages !idget back in so you can access the pages to get ho d of the inks :9$ :kay - have added inks to my five pages and removed the pages !idget #to remove a !idget simp y drag it from the sidebar back do!n to the bottom area$ and my sidebar no! has this section at the top:

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Do you see ho! the category is used as the header here< That,s !hy - didn,t !ant to use the defau t tit e of N. ogro ,.

"ncorporating A((iliate %inks

Look again at the ast screenshot + do you notice that there are siF artic es and not five< What,s the odd one out< We this site is actua y ive so you can take a ook for yourse f: http://caro ine9midd ebrook.com/nichesite/ )ave a ook at the artic e ca ed L0 y 0ishing for .eginnersM. This is not an artic e at a 2 -t,s an affi iate ink2 -,m not going to go into detai s of affi iate marketing as that is rea y a topic for another book but - !anted to sho! you !hy - use the b ogro for my sidebar rather than the pages !idget. =ou can add any ink you ike in this !ay and - have put the affi iate ink right in the midd e of a the other artic es. (neaky< Perhaps. .ut that,s the !ho e point of a money making niche site2 - do this on my current niche site and it,s a good !ay of getting c icks through to the affi iate. )aving said that* if the affi iate program does not match the content of your niche site then those c icks are un ike y to convert for you so be sensib e !ith this strategy2

Adding No-ollow to Selected %inks

Aoog e has recent y done a crackdo!n on paid inks and has begun to pena i&e !ebsites that it suspects have been se ing them by reducing their Page/ank !hich can hurt search engine rankings. (ince then it has become genera y accepted practice to eFp icit y mark inks that are not designed to be fo o!ed by Aoog e + this inc udes advertisements* affi iate inks and other such revenue9generating inks. (o far most of the inks !e have created have pointed at a page containing an artic e targeted to!ards a key!ord phrase and so !e !ant the ink to be fo o!ed to he p it rank in the search engines for the tit e !e used for the ink. )o!ever* if !e miF in affi iate inks as - did in the previous section* it can be !ise to prevent Aoog e from fo o!ing that ink as it is not a static page but a dynamic ink to an affi iate product. There is a mechanism for that ca ed Nno fo o!,.

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/ather than eFp ain the technica ities of the no9fo o! tag* -, instead %ust sho! you a p ugin that a o!s you to mark a ink as no9fo o! and sho! you ho! to use the p ugin. -nsta the . ogTactics ;o0o o! Links p ugin from the fo o!ing page if you have not a ready done so: http://b ogtactics.com/p ugins/ ;o! go back to the . ogro inks and c ick the NEdit, ink on the right of the screen for the ink you !ish to add the no9fo o! tag to. EFpand the NLink /e ationship #T0;$ section and check the boF marked Nnofo o!, as sho!n be o!:

(ave the changes to the ink and you,re done.

5rdering the Blogroll %inks

.y defau t* the bui t in WordPress . ogro !idget has a fe! options for ordering the inks !ithin it such as by name but it is not easy to have comp ete contro . -f you have a itt e technica kno! edge and are comfortable modifying one of the theme files then continue reading the rest of this section. -f not then skip to the neFt section. :k -nsta the fo o!ing p ugin if you have not a ready done so: http://geeky!eek y.com/my inkorder C ick on the . ogro ink from your dashboard and in the menu bar underneath you, see a ne! option ca ed N5y Link :rder,:

C ick on that ink and then c ick on the button N:rder Links in this Category,:

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This button !i bring up a page sho!ing the inks that you have in that category and !i a o! you to simp y drag and drop them as desired. /emember that affi iate ink mentioned< - have dragged that to the top as inks near the top tend to get c icked on more. :nce you,re done ordering the inks you, need to c ick the button at the bottom:

-n order for this p ugin to !ork you need to edit the sidebar.php fi e in the Pro(ense theme. The eFact change to make is as fo o!s #taken from the p ugin instructions$: Modify sidebar template to use correct function (additional parameters seperated by ampersands): <?php wp_list_bookmarks(orderby=order category_orderby=order)!?" #f you ha$e a problem with it not ordering% make sure you ha$e a plain & ' and not & amp!' between the parameters which could happen if you copy straight out of the browser( )lso make sure *uotes are plain straight ones% some people ha$e had problems when copying and pasting code out of the browser and +,+ chokes on the bad *uote character(

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Setting the -ront Page -or $o r Site

.y defau t* WordPress assumes that your site is a b og. What - have done so far is created a bunch of static pages but they sit in the sidebar on y. When you go to the home page of site* you see the atest b og post !hich is current y sti the )e o Wor d defau t post. (o !hat if you decide not to inc ude a b og< ;o prob em* WordPress makes it easy for you to disp ay a static page instead of b og posts as your front page. 0rom your Dashboard se ect :ptions and then /eading. =ou, see the fo o!ing section at the top:

's you can see* by defau t it sho!s your atest post but you can se ect a static page instead. The drop9do!n !i sho! a of the static pages you have created. (o if you decide not to use a b og then you !ou d create a static page* perhaps ca ed )ome* and set that as your front page. 'nd that,s a there is to it2

6diting Blog Posts

With the niche site that - have been using for demonstration purposes throughout the Ebook - have eft the defau t setting of disp aying b og posts but no! -, edit that post to make it into a !e come message for the site: 0rom the WordPress Dashboard se ect 5anage and then Posts. =ou, see a ist of b og posts !hich by defau t !i %ust have the sing e )e o !or d post isted. Look to the right and c ick the Edit ink and then you, be in the standard WordPress editor. ;ote that a b og posts automatica y have the Discussion options s!itched on by defau t and as - am using this particu ar b og post as a simp e !e come message for the site - have turned those options off. -n fact* even if - choose to keep a b og for my niche site - !ou d a most certain y sti turn off the discussion options because of the (E: imp ications that - mentioned ear ier. P us it avoids the headache of having to dea !ith comment spam. ' !ord of !arning !hen editing posts + remember the page s ugs that - mentioned ear ier< -f you edit the tit e of a post or page* Wordpress does ;:T automatica y edit the s ug + you have to do that yourse f. (o you can see that in actua check out the post - %ust edited:

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http://caro ine9midd ebrook.com/nichesite/he o9!or d/ 's you can see* the origina s ug remains Lhe o9!or dM* even though - have edited the tit e.

#hanging the Na)e o( $o r Site

;otice that the 1/L of the site - have created is Nnichesite,. -n hindsight this is probab y not the best choice as - have used fishing as the sub%ect materia for the content. )o!ever* a though - cannot change the 1/L - can change the name of the site. 0rom the WordPress dashboard c ick on :ptions and then the Aenera tab. The very first fie d is . og tit e + edit that. ' so underneath this fie d is a Tag ine. This is a sing e ine description of the site and may or may not be inc uded in the theme of your b og. The Pro(ense theme does support it. =ou can no! see the ne! Tit e and Tag ine in action be o!:

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#hapter :+ -inal Tho ghts

Applications o( This 6book
This Ebook has been !ritten !ith the intention of !a king you through the set up of a ne! WordPress po!ered niche site. )o!ever* much of the content can be app ied to any kind of WordPress site or b og and of course you can a so use the techni"ues in this book to monetise an eFisting b og. The basic premise is to create static pages that are not dated* not c uttered !ith comments and are high y targeted to!ards a particu ar key!ord and then monetised !ith re evant ads. Put ha f a do&en pages ike this together on a sing e topic and you have yourse f a mini9site but of course there is nothing to stop you from adding such pages to any eFisting WordPress site using the instructions given.

$o r -eedback Appreciated
When - first re eased this Ebook - made it avai ab e for do!n oad from my b og and invited my b og readers to read it and send me their feedback. The initia feedback that - received !as very va uab e and - have credited those peop e at the front of the book. - am a !ays ooking for feedback. -f you find a mistake* have a suggestion or have an idea for another Ebook you think you,d ike me to !rite then p ease et me kno!2 - have a contact form on my b og that you can use to get in touch !ith me: http://!!!.caro ine9midd ebrook.com/b og/contact/

Please Share This 6book'

This book is comp ete y free and as such - !ou d ike to get as many readers to it as possib e. P ease fee free to distribute it + up oad it to your b og* emai it to your friends* share it on peer to peer net!orks and so on. Thanks for reading :9$

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Appendi; *+ 4ploading 4sing -TP

=ou need to be ab e to up oad fi es both for up oading of themes and for p ugins. -t,s a itt e techie and is an area !here some beginners get stuck. 0irst of a do!n oad 'L0TP #it,s free$ and insta it.

#reating an -TP Site to #onnect To

When you first oad 'L0TP it comes !ith some popu ar 0TP sites in its database but you need to create an entry for managing your o!n site. C ick the 'dd (ite button and give it a name. )ere is !hat my site info ooks ike for my main b og:

Let me !a k you through the various fie ds that you need to fi in: ,T) Address This is your domain name. -ser ID )ass!ord .e carefu here as these are the user -D and pass!ord that have been issued to you by your !eb host and are ;:T the same as the admin user for your WordPress b og. Remote Directory -n the eFamp e above - have used Npub icPhtm ,. 5any !ebsites are housed in a fo der named that !ay. =ou may need to check !ith your !eb host for the eFact fo der to put in here. ;otice that no!here is the fo der name Nb og, inc uded. (ee under my domain name -

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actua y manage severa !ebsites + inc uding this fishing site that - have been bui ding for this book. .y ogging in to the root of my domain - can access any of my !ebsites from a sing e ogin. ' ternative y - cou d a so set up different 0TP ogins for each individua !ebsite that is housed under my domain. The reason - do it this !ay is that a of my sites are managed by WordPress so - tend to copy around themes and p ugins from one site to another !hich saves me a ot of time. Do!nload Directory This is a path on your oca computer. -t is optiona * you can %ust eave it b ank for no! but by defau t - store fi es for my b og in a particu ar fo der on my computer and tend to put everything there. .ther ,ields 0ie ds such as the port can %ust be eft at their defau t va ues.

4sing A%-TP to Trans(er -iles

When you connect to an 0TP site you !i see something simi ar to the screen shot !hich have annotated be o!:

The top section abe ed /emote 'rea sho!s the fi es that are on the server. These are ive on the !eb. The Loca 'rea sho!s the fi es that are on your computer. -n the bottom section are pane s that sho! various status messages and the progress of fi e transfers.

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;otice that the oca and remote areas ook pretty much ike a Windo!s EFp orer !indo! and they !ork in the same !ay. To navigate around the fo ders simp y eFpand them and c ick on them as you !ou d in EFp orer. To up oad a fi e from your computer to the server you can simp y drag from the oca area into the remote area. 0or fu instructions press the 03 key !ithin the program to bring up the he p fi e.

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Appendi; .+ 6;ternal 0eso rces

#aroline<s Work
Caro ine,s . og: http://!!!.caro ine9midd ebrook.com/b og/ Do!n oad Page for This .ook: http://!!!.caro ine9midd ebrook.com/b og/niche9sites9!p/ 0ishing 0acts ;iche (ite: http://caro ine9midd ebrook.com/nichesite/

WordPress 0eso rces

5ain WordPress Website: http://WordPress.org/ WordPress Documentation: http://codeF.WordPress.org/5ainPPage WordPress Do!n oads: http://WordPress.org/do!n oad/ WordPress P ugin Directory: http://WordPress.org/eFtend/p ugins/ Pro(ense Theme: http://!!!.doshdosh.com/prosense9'd(ense9ready9seo9theme/ WordPress Theme >ie!er: http://themes.WordPress.net/ . og90iF + Technica )e p for . oggers: http://b og9fiF.com/

WordPress-0eady Web Hosting

. ue)ost: http://!!!.k"&yf%.com/c ick96D48C?@937?8@8?@<sidRnichebook

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Search 6ngine 5pti)isation

The (E: .ook by 'aron Wa : http://!!!.seobook.com/6C@8.htm Gey!ord E ite (oft!are: http://cmidd ebro.bryFenC.hop.c ickbank.net/<tidRWP.::G

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