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UNWTODaily

www.UNWTO.org Monday, October 5, 2009

Дневник ЮНВТО
ЮНВТО – на службе туризма и Целей развития тысячелетия

Committed to Tourism, Travel and the Millennium Development Goals The 18th Session of the UNWTO General Assembly will
bring together tourism ministers and senior officials
THE DAILY OF THE GENERAL ASSEMBLY - Дневник Генеральной Ассамблеи from national tourism organizations, as well as public,
private and academic Affiliate Members
Astana, Kazakhstan, 5 – 8 October 2009

Tourism and Travel


Investing in a
Highlights of the 18th
Session of UNWTO’s
Challenging
Conditions for
DEAR READERS, Message
Greener Future General Assembly International Tourism Tourism helps to discover the va-
lues of mankind across the world
and brings different nations and
PAGE 4 Roadmap for recovery PAGE 5 General Assembly Agenda PAGE 6 Barometer
peoples together. I believe that
tourism will play a major role in
The ‘Roadmap for Recovery’ is the central document in UNWTO’s response to the global economic downturn. promoting mutual understanding
in the century of globalisation and
global cooperation.
Nursultan Äbishuly Nazarbayev
It is our main goal and priority to
make Kazakhstan a centre of world tourism. Located on the Great Silk Road, our
country has deep historical roots, and its magnificent nature contributes towards suc-
cessful development. We have all prerequisites for the development of tourism.

Tourism has been successfully developing in Kazakhstan in the recent years. We are
constructing modern highways and hotels, restoring ancient monuments within the
state-run program named “Cultural Heritage”.

Tourism has no borders, as it becomes a really global and large-scale activity. In this
connection, I would like to mention the Baikonur space centre that is used for space
tourism. Today, many countries gain huge profits from tourism industry, which is one
of the world’s fundamental economic achievements. The successful development of
tourism must not slow down even during the global financial crisis.

These days, a session of the World Tourism Organization General Assembly is taking
ONLINE: www.UNWTO.org/trc/ place in the beautiful city of Astana.

RoadmapforRecovery I believe that the most challenging problems of world tourism will be discussed here,
and the session will be eventful and fruitful.

I wish good health and success to all of you


Sustainable Tourism in Challenging Times N. Nazarbayev
The President of the Republic of Kazakhstan
As the basis of UNWTO’s response in 2008, the Roadmap underlines «Дорожная карта, ведущая к восста­
to the global economic downturn, the tourism’s potential to play a crucial новлению» это документ, который
‘Roadmap for Recovery’ is a key ins- role in stimulating the global eco- занимает важнейшее место в ответе УВАЖАЕМЫЕ ЧИТАТЕЛИ!
trument in guiding tourism out of the nomy, supporting developing coun- ЮНВТО на глобальный экономический
current crisis through positioning the tries and preparing for a Green Eco- спад. Поэтому он является ключевым
Туризм – знакомит с мировыми ценностями человечества, сближает нации
sector at the core of stimulus packa- nomic transformation. инструментом, способствующим
и народности различных стран. Считаю, что туризм сыграет важную роль во
ges and the Green New Deal. выходу сектора из кризиса, так как взаимопонимании в век глобализации и глобального сотрудничества.
It is based on three overlapping ac-
ставит его в центр пакетов стимулов и
The document is at the core of this tion areas: Resilience, Stimulus and Наша главная цель и приоритетное направление – сделать Казахстан
«Зеленого Нового Курса».
year’s General Assembly and will be the Green Economy. центром мирового туризма. Казахстан имеет глубокие корни, он расположен
Дорожная карта является результатом
officially presented by Secretary Ge- на Великом Шелковом пути, прекрасная природа способствует успешному
Resilience - While tourism has de- программы работы, тщательно
neral ad interim Taleb Rifai today. развитию страны, есть все предпосылки для развития туризма.
monstrated remarkable resilience in подготовленной Комитетом по
The general debate that follows will previous crises and is proving resilient восстановлению, который с 2008 года В последние годы в Казахстане успешно развивается туризм. В стране
allow delegates to present their views even now, the effects of the current работает над оказанием содействия строятся дороги, гостиницы по последней модели, в рамках Государственной
on the crisis, and Member countries economic downturn must not be un- государствам-членам в преодолении программы «Культурное наследие» обновляются древние памятники.
will be outlining specific initiatives to derestimated. As one of the largest последствий экономического Туризм не знает границ, сегодня он обрел глобальный масштабный
combat the economic downturn. employers in most countries, it is im- кризиса. По существу, в Дорожной характер. Хочется отметить в этой связи Байконур, который является
perative that governments and indus- карте подчеркивается, что туризм центром путешествий в космос. Многие страны получают огромные прибыли
The result of rigorous work carried от индустрии туризма, что является одним из основных экономических
try undertake actions to retain jobs потенциально способен играть
out by the UNWTO Tourism Resi- достижений. Не должно ослабляться развитие туризма и во время глобального
and support the sector. ключевую роль в деле стимулирования
lience Committee since its creation всемирного финансового кризиса.
мировой экономики, оказания
PAGE 4
содействия развивающимся странам и В эти дни в прекрасном городе Астане проходит очередная сессия Генеральной
подготовке к переходу к экологически Ассамблеи Всемирной Туристской Организации.
чистой «зеленой» экономике.
Верю, что будут обсуждены актуальные проблемы мирового туризма, работа
World Tourism Organization В основу Дорожной карты положены сессии пройдет плодотворной и насыщенной.
Calle Capitan Haya 42 три взаимодополняющих направления
28020 Madrid (Spain) Всем доброго здоровья и успехов в работе.
+34915678100 - Fax: +34915713733 деятельности: восстановление, стиму­
comm@UNWTO.org лы и «зеленая» экономика. Н. Назарбаев
4 стр. Президент Республики Казахстан
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www.UNWTO.org
Welcome UNWTO Daily - General Assembly 2009 . 3

Tourism
at a Crossroads Message
Tourism today is at a crossroads, in more ways than one. Туризм на перепутье

Coming together in Astana, Kazakhstan’s capital city, for the 18th Session of UNWTO’s General Туризм сегодня находится в паутине дорог
Assembly, we are meeting at the crossroads of the world. Located at the geographical centre of Eu- Собравшись вместе в Астане, в столице Казахстана, на 18-ой Сессии
rasia, Kazakhstan has a long history of cultural and economic ex- Генеральной Ассамблеи ЮНВТО, мы встретились на перекрестке мира.
change along its ancient trade routes and was a vital staging-post Расположенный в географическом центре Евразии, Казахстан имеет
for the earliest international merchants and explorers. This long and долгую историю культурного и экономического обмена. Казахстан был
deep-rooted experience of trade and travel has been instrumental жизненно важной остановкой на древних торговых путях для купцов и
исследователей. Эта история торговли и путешествий, имеющая глубокие
in the development of this modern nation and will continue to con-
корни, способствует развитию этой современной нации и укрепит
solidate Kazakhstan as an extraordinary tourism destination. Казахстан как неординарное туристическое направление.

As we foregather here, the tourism and travel industry faces multi- В настоящее время сектор туризма и путешествий стал лицом к лицу
с различными вызовами глобального кризиса, наряду с бедностью и
ple global challenges; an economic recession and an A(H1N1) flu
изменением климата индустрия столкнулась с экономическим спадом
outbreak as well as continuing poverty and climate imperatives.
и вспышками гриппа А(H1N1). В настоящее время туризм сталкивается
This General Assembly, and the next few months leading up to the лицом к лицу с несколькими видами кризиса: экономический спад и вспышка
UN Climate Change Conference in Copenhagen, Denmark, will be свиного гриппа А (H1N1), а также бедностью и изменением климата. Я
pivotal in securing agreement on and implementation of a collabo- надеюсь, что в рамках Генеральной Ассамблеи и в следующие месяцы
rative economic and environmental response. This Assembly is our подготовки к конференции по изменению климата под эгидой Организации
Объединенных Наций (ООН), которая состоится в Копенгагене (Дания),
opportunity as a sector to address the steps to be taken and mea-
будут достигнуты не только соглашения по совместным проектам
sures to be adopted at this moment in time to ensure that tourism
экономического и экологического характера, но и будут разработаны
is positioned as the key to a more just and more sustainable future. пути их реализации. Эта Ассамблея - возможностьобсудить вопросы
относительно того, что должно происходить в данный момент истории,
The UNWTO itself is also at a crossroads. Over the next four years, UNWTO will engage in a pro- а также позиционировать туризм как ключ к более справедливому и
gressive reform process in order to continue providing the leadership and support its Members and устойчивому будущему.

the travel and tourism sector need. Сам по себе ЮНВТО находится на перекрестке. Последующие четыре
года ЮНВТО будет участвовать в процессе реформирования, чтобы
I am confident that, here in Astana, the international tourism community will live up to these cha- обеспечивать поддержку странам-участницам и сектору в целом.
llenges.
Я уверен, что в Астане международное сообщество по туризму примет
данные вызовы.

Талеб Рифай
Генеральный Секретарь ЮНВТО

Taleb Rifai
Secretary-General ad interim

UN
Greetings from Secretary-General
ГЕНЕРАЛЬНЫЙ СЕКРЕТАРЬ I am delighted to send greetings to the eighteenth session of the General Assembly of
the World Tourism Organization.
Я рад возможности направить приветствие восемнадцатой
сессии Генеральной Ассамблеи Всемирной туристской
организации. As the UN’s specialized agency for the promotion
of sustainable tourism, the UNWTO has important
Являясь специализированным учреждением ООН по contributions to make to the world’s efforts to res-
продвижению устойчивого туризма, ЮНВТО призвана
pond to the global economic crisis and deal with
внести важный вклад в мировые усилия, направленные на
other global challenges.
преодоление глобального экономического кризиса и решение
других глобальных вызовов.
As reflected in your debates on the Roadmap for
Как следует из вашей дискуссии по Дорожной карте, ведущей Recovery, your efforts to make tourism more sus-
к восстановлению, ваши усилия по обеспечению более tainable can help the world address climate chan-
устойчивого развития туризма могут помочь миру заняться
ge, achieve the Millennium Development Goals and
проблемой изменения климата, достичь Целей развития
build a greener economy. I hope your voices will
тысячелетия и создать более “зеленую” экономику. Надеюсь,
что ваши голоса будут услышаны, когда в декабре участники be heard as negotiators seek to seal a deal at the
переговоров попытаются добиться договоренности на Climate Change Conference in Copenhagen in De-
Конференции по изменению климата, которая состоится в cember.
Копенгагене в декабре этого года.

Tourism is among the major socio-economic phenomena of our times, and rightly oc-
Туризм относится к числу важнейших социально-
cupies an important place on the United Nations agenda. I wish you every success in
экономических явлений нашего времени и по праву занимает
достойное место в повестке дня Организации Объединенных your deliberations.
Наций. Желаю вам всяческих успехов в вашей работе.
Ban Ki-moon
UN Secretary-General
Пан Ги Мун
Генеральный секретарь ООН
4 . UNWTO Daily - General Assembly 2009
R oadmap for Recovery www.UNWTO.org

Дорожная карта, ведущая


Roadmap for Recovery - Sustainable Tourism in Challenging Times к восстановлению

‘‘
Spending on tourism
can result in considera-
ble economic returns
‘‘ FROM PAGE 1

It is also vital to continue close moni-


toring of trends in the market to en-
sure a swift response to the changing
sures must be taken to make travel
easier. Travel taxes and high visa fees
should be scrutinized objectively and
visa applications simplified. Tourism
Этот документ является главным
пунктом повестки дня Генеральной
ассамблеи этого года, и сегодня
он будет официально представлен
and travel should also be included in
situation. This requires increased co- временно исполняющим обязанности
aid packages, including funds from the
llaboration and information exchange Генерального секретаря Талебом
UN Framework Convention on Climate
between public and private sectors, Рифай. После представления
Change negotiations.
international organizations and coun- Дорожной карты состоится
tries. Partnerships, whether between Green Economy - Tourism can be at the общее обсуждение участниками

‘‘
public and private sector or regional, forefront of the transformation to the Ассамблеи вопросов, касающихся
should be encouraged as they can help Green Economy – contributing with экономического кризиса.
Tourism can be at the
spread costs, increase tourist numbers carbon clean operations, employment Намечается представление и
‘‘
forefront of the trans-
formation to the Green
and preserve and create jobs.
Stimulus -Given the job creation and
economic regeneration potential of
in sustainable tourism initiatives and
energy-proofed building. As such, it
should be integrated into all interna-
подробное обсуждение инициатив,
предпринятых членами Организации
в связи с текущим положением в
Economy tional, national and regional legislation экономике.
tourism and travel, it must be at the
that encompasses and encourages
heart of stimulus packages. Spending
green travel programmes. At the same
on tourism can result in considerable
time, tourism must continue to cham-
economic returns. In particular, small,
pion carbon neutrality and mitigate its
medium and micro enterprises should
own negative environmental impact.
be provided with credit lines and
skills training as a way to create new But the real challenge in the move to a The Roadmap for Recovery
will be at the centre of the
jobs. Spending on improved tourism Green Economy will be to increase pu- General Debate
promotion and capitalizing on major blic awareness of sustainable tourism
events (such as sporting events) can products and services. The industry
bring massive returns in that visitors can raise awareness through intensi-
are ‘exports’. ve communication and promoting a
For tourism to realise its potential in
these difficult times, all possible mea-
consumers and communities. .
green travel culture among suppliers,

Major challenges represent major opportunities. The current global economic downturn provides an opportunity for the travel
and tourism sector to play an important role in the transformation to the Green Economy.

Tourism and Travel Investing Экологически чистая

in a Greener Future
зеленая экономика

Мировое сообщество, ведя


напряженную борьбу с крупнейшим
за последние полвека экономическим
кризисом, не может забывать
о необходимости добиваться
прогресса в решении проблемы
изменения климата. Действительно,
экономический кризис, никак не
являясь оправданием для отказа от
обязательств, создает возможности
для замены существующей системы
системой, которая способствует
достижению экономических,
социальных и экологических целей
одновременно. Нет причин для
того, чтобы экономический рост
происходил за счет ухудшения
экологической среды.
Пакеты глобальных стимулов,
инвестированных в достижение
экологически чистого будущего, могут
решить эти двуединые проблемы.
While the global community gra- Given tourism’s global economic and Green New Deal. United Nations agencies that relea- Инвестирование в экологически
pples with the economic crisis, it social value, as well as its close re- Tourism can also encourage emplo- sed a joint statement advocating the чистый государственный сектор
cannot afford to neglect progress lationship to climate, the industry is yment in sustainable tourism initiati- shift towards a Green Economy as не только приведет к созданию
on tackling climate change. Far from
being an excuse for backsliding on
commitments, the crisis is seen as
well-placed to play a leading role in
the transformation towards a Green
Economy. This is reflected in the
ves, stimulating the transformation
of the world economy. Although the
sector is responsible for some 5% of
.
a solution to the current global cri-
sis.
экологически чистых рабочих мест
и стимулирует экологически чистый
рост, но и создаст инфраструктуру
an opportunity to replace the current UNWTO’s Roadmap for Recovery, global CO2 emissions, this is a ma- с низким присутствием углерода,
financial system with one that ad- the new guidelines developed by the nageable amount and one that can необходимую для достижения
vances economic, social and clima- Organization to see tourism through be mitigated through adaption and долговременного процветания. Тем
te goals simultaneously. There is no the economic crisis. Tourism’s role in new technology. самым экологическое очищение
reason why economic growth should moving towards a Green Economy is экономики заставит процесс
come at the expense of environmen- a central theme of the Roadmap. As the UN lead agency for tourism, изменения климата повернуть вспять,
tal decline. UNWTO has been at the vanguard одновременно выведя глобальную
As a primary vehicle for job creation of the call for the development of a экономику из кризиса, что является
Global stimulus packages investing and economic regeneration, tourism greener and cleaner economy sin- составной частью Зеленого Нового
in a green future can tackle these can be a lead agent for change by ce the turn of the century. The 2007 курса.
challenges. Public sector investment encouraging smart growth, intelli- UNWTO Davos Declaration com-
will not only create green jobs and gent infrastructure and clean energy mits the Organization to positioning Read more
stimulate green growth, but also de- jobs. tourism at the leading edge of the
velop the low carbon infrastructure global response to climate change. The Interagency Statement of the
required for long-term prosperity. In Transport and buildings, both areas United Nations System is available at
this way, the greening of the eco- closely linked to the tourism sector, Since then, UNWTO has continued www.UNWTO.org/media/news/en/pdf/
are primary green policy and inves- InteragencyJointStatement.pdf
nomy will help flight climate change to lead initiatives in the tourism sec-
while pulling the global economy out tment targets. Climate proofing of tor as part of the overall UN effort The Davos Declaration is available at
of the crisis as part of a Green New hotels and the creation of high-speed to develop a common framework in www.UNWTO.org/climate/support/en/pdf/
Deal. train systems are just two examples tackling climate change. Earlier this decla_davos_e.pdf
of how tourism can be central to the year the Organization was one of 21
www.UNWTO.org
General Assembly Agenda UNWTO Daily - General Assembly 2009 . 5

palace of independence

Highlights
of the 18th Session of the UNWTO General Assembly

‘‘
Since the last session of the UNWTO General will take place at this year’s General Assembly.
Assembly in 2007, the economic crisis inflicting At the same time, UNWTO has been develo- Declaration on the Facilitation of Tourist
ping initiatives to tackle today’s multiple cri- UNWTO will present its Roadmap for Travel: This Declaration will be presented at the
the globe has not abated and has even dee-
ses, in particular a Roadmap for Recovery. As Recovery, a set of guidelines aimed at suppor- General Assembly (7 October) urging govern-
pened. The lack of consumer confidence, job
the UN lead agency for tourism, UNWTO will ting the sector to overcome the impact of the ments to consider measures such as simpli-
losses and spiraling debts continue to domina-
economic downturn.The Roadmap stresses fying visa applications and re-evaluating travel
te global summits and national debates. The
tourism and travel industry is not immune to
the downturn, with the negative trend in inter-
national tourism that emerged during the se-
continue to face up to the current economic
challenges without losing sight of its mandate
of promoting the sustainable development of
tourism, contributing to poverty alleviation and
‘‘
that the tourism industry must remain resilient,
be placed at the core of stimulus programmes
and play a leading role in the transformation
advisories. Facilitating travel is not only neces-
sary for the resilience of the sector, but also the
global economic recovery.

‘‘
adapting to and mitigating the effects of clima- towards the Green Economy
cond half of 2008 intensifying in 2009. Never-
theless, while international tourism is predicted te change.
to decrease, the pace of decline is expected As one of the main income sources for
to ease and the sector has proved remarkably Against this background of economic instabili- Election of the Secretary-General (expected many countries, in particular developing states,
resilient. ty, institutional change and long-term sustaina-
bility challenges, the UNWTO General Assem-
October 6): The 85th Session of the Execu-
tive Council, meeting earlier this year in Mali,
‘‘
and an engine of job creation, barriers to travel
such as visa processes must be scrutinized

‘‘ bly in Astana will particularly focus on: recommended Taleb Rifai for the post of Se- objectively.This is even more the case in times
To confront today’s challenges and steer the cretary-General. This recommendation will be of economic downturn
tourism industry on the path to recovery, the The Roadmap for Recovery: In response to submitted to and considered by the General
General Assembly brings together tourism
‘‘
ministers and senior officials from national
tourism organizations, as well as public, private
the global economic downturn, the UNWTO
Tourism Resilience Committee has developed
a Roadmap for Recovery, a set of guidelines ai-
Assembly. If ratified, Mr. Rifai will begin his 4
year mandate in January 2010 and become
the fifth UNWTO Secretary-General.
Further Items: The General Assembly will
also, inter alia, host a meeting concerning the
development and promotion of cultural tourism
and academic Affiliate Members. med at industry stakeholders, which will allow
the sector to navigate the crisis and fully reco- Briefing on influenza A(H1N1) pandemic: The as part of the ongoing Silk Road project (8 Oc-
ver from its ill effects. The Roadmap will be pre- General Assembly will call for responsible travel tober); propose the themes selected for World
In these times of economic uncertainty, sented by the UNWTO Secretary-General a.i. in the course of the A(H1N1) pandemic at a Tourism Day 2010 and 2011 (7 October); de-
UNWTO is also undergoing significant chan- Taleb Rifai and set the stage for this Assembly’s Flu Briefing (6 October). The findings of the re- cide the place and dates of the 19th Session
ges. The election of a new Secretary-General, general debate (5 and 6 October). It will further- view and preparation exercises on ‘Travel and of the General Assembly (7 October); and con-
charged with guiding the tourism and travel more be the topic of the third meeting of the Tourism under Pandemic Conditions’ in Madrid vene a Seminar of the Affiliate Members on
industry out of these murky economic waters, Tourism Resilience Committee (8 October). and the Bahamas will form part of the briefing.
October). .
´The Role of the Private Sector in UNWTO’ (6

Alert for
UNWTO General Assembly expresses Solidarity The global tourism industry is rallied in solida- UNWTO Members
rity behind these countries which are mostly
with Nations affected by Natural Disasters member states of UNWTO. Mr. Rifai expressed Credentials
the confidence of the Organization in the capa-
Tourism ministers and professionals heard with peoples of these affected nations for their city of an early recovery from the disaster, parti- The delegates of Full Members and As-
sadness the shocking news of the earthquake loss of lives and properties” said Taleb Rifai, cularly, as most of these places depend heavily sociate Members are requested to hand
and the ensuing tsunami that struck seve- UNWTO Secretary-Genera ad interim. on tourism as their major economic engine. in their credentials, issued by the corres-
ral Pacific islands of Samoa, Tonga and also ponding authorities, at the registration
Indonesia as well as the typhoon that swept At this critical moment, UNWTO calls on the The current difficulties are severe. Neverthe- desk.
through Southeast Asia including the Philip- international tourism community to give its ut- less, the sector has faced adversity before Side events
pines, Vietnam and Thailand. “We would like
to express our deepest condolences to the
most support to the affected nations in order
for them to overcome this adverse situation. backs. .
and experienced stronger and healthier come-
To participate in the Side Events, please
sign up at the registration desk.

Timetable for Agenda & ONLINE: www.UNWTO.org/ga

OPENING CEREMONY Press programme 5 – 8 October 2009

Monday 5
9 a.m. – 1 p.m. 1st session: agenda items 1 to 8 + 1 hour Thursday 8
general debate 9 a.m. – 1 p.m. Resilience Committee
5.15 p.m. Assemble at the Palace of Peace and Concord (the 3 p.m. – 6 p.m. 2nd session: general debate 2 p.m. – 5 p.m. 7th session:item 24 + Adoption of draft
Pyramid in front of the Palace of Independence congress centre) 3 p.m. – 6 p.m. Workshop on the role of the Education resolutions
and Science Council 5.30 p.m. – 7.30 p.m. Silk Road Meeting
5.55 p.m. Welcoming speeches by the President of Kazakhstan, 7 p.m. Opening ceremony and dinner
followed by the Secretary-General a.i.
Tuesday 6 Wednesday 7
8.00 p.m. Walk back to the Palace of Independence for dinner 9 a.m. – 1 p.m. 3rd session: general debate 9 a.m. – 1 p.m. 5th session: agenda items 15 to 17
hosted by the President of Kazakhstan 10 a.m. – 1 p.m. Agendas items 9 to 12 3 p.m. – 5.30 p.m. 6th session: agenda items 18 to 23
10 a.m. – 12.30 p.m. Meeting of the Affiliate Members 6 p.m. – 7 p.m. Meeting of the ST-EP Foundation / Working
Followed by: Fireworks display 12.30 a.m. – 1.30 p.m. Affiliate Members Board meeting Group
4 p.m. – 7 p.m. Seminar Affiliate Members: The Role of
the Private Sector in UNWTO: how can we contribute
to organizing a meaningful model of global tourism
governance?
6 . UNWTO Daily - General Assembly 2009
Barometer www.UNWTO.org

UNWTO: Increasing Confidence in 2010 Recovery ЮНВТО: Повышение


доверия к восстановле­нию
for the Tourism Sector сектора туризма в 2010
году
На рынке туризма сегодня начинают
все ощутимее проявляться перспек­
тивы для оздоровления сектора в
2010 году. Среди них – результаты
проводимых МВФ пересмотров макро­
экономических показателей, сви­детель­
ствующие о повышательной тенденции,
и предварительные результаты деятель­
ности в области международного туризма
до авгус­та этого года. Они говорят об опре­
деленном замедлении темпов падения в
первой половине этого года. Кроме того,
согласно Индексу доверия Группы экспертов
ЮНВТО, сейчас существует более высокая
степень доверия к конъюнктуре рынка. В
июле этого года объем международных
прибытий сократился на 4%, что можно
рассматривать как относительное улуч­
шение по сравнению с 10% сокращением
The conditions of the tourism market are starting to indicate stronger pros- July show a relative improvement and for countries that already reported этого показателя в мае и 7% - в июне.
pects for a recovery in 2010. These include macroeconomic upward revi- data for August, these two high season months have not in general been На многих туристических направлениях
sions from the IMF together with preliminary international tourism figures un- as depressed as the first six months of the year. Other industry indicators прослеживается аналогичная тенден­
til August this year. This suggests some moderation in the declining results from air transport and accommodation sectors corroborate this upward ция постепенного улучшения ситуа­ции,
of the first half of this year. In addition, the UNWTO Panel of Experts Con- trend. особенно в Азии, Европе и на Ближнем
Востоке.
fidence Index reflects stronger confidence in market conditions. Internatio-
nal arrivals declined by 4% in July this year, a relative improvement when “As the latest economic data and prospects indicate that the world Проявившиеся во второй половине
compared to decreases of 10% in May and 7% in June. Many destinations economy may be starting to emerge from its most severe recession of 2008 года в международном туризме
show a similar pattern of a gradual change for the better, particularly in Asia, the post second world war period, in tourism too there are signs that негативные тенденции, еще более уси­
Europe and the Middle East. confidence is returning and that demand is improving for both business лились под воздействием быстро ухуд­
and leisure travel” said UNWTO Secretary-General a.i. Taleb Rifai. шающегося положения в мировой эконо­
International tourism and the global economic crisis мике, в сочетании с возникавшими на
различных тур­направ­лениях весной этого
Outlook года вспышками гриппа A(H1N1). Согласно
The negative trend in international tourism that emerged during the second предварительным данным, получен­ным из
half of 2008 intensified in 2009 under the impact of the rapid deterioration The economic conditions, combined with the uncertainties brought about примерно 140 стран, за период с января
of the world economy, combined in various destinations with the effects of by the influenza A(H1N1), are expected to continue impacting tourism по июль 2009 года, в сравнении с таким же
the influenza A(H1N1) outbreak this spring. Based on preliminary results demand – at least in the short term. As decline rates are anticipated to ease периодом прошлого года, объем между­
from about 140 destination countries, international tourist arrivals worldwide during the remainder of 2009, international tourism is forecast to decrease народных туристских прибытий по всему
are estimated to have declined by 7% in the period January to July 2009, within a range of -6% and -4% this year. And though many subregions миру, сократился, по оценкам, на 7%.
compared to the same period last year. might return to growth in the last months of 2009, this will not be enough
Поворотная точка?
to compensate for the losses felt so far. Growth for the full year is projected
In absolute terms, the number of international tourist arrivals worldwide rea- to be negative in all regions, except for Africa. Несмотря на сохраняющуюся неопре­
ched 500 million in the first seven months of 2009, down from 540 million in деленность, имеются признаки того, что
the same period of 2008. Arrivals in 2009 are currently between the levels These results reflect international tourist arrivals only, for which сектор уже, возможно, достиг поворотной
of 2007 and 2006. The first seven months of the year generally account for comprehensive data is currently available. Domestic markets, highly точки. Данные за июль говорят об
roughly 57% of the total annual number. important for many destinations and actively stimulated by numerous относительном улучшении ситуации, и
то же самое относится к странам, уже
governments during the crisis, are expected to have done comparatively
представившим данные за август. В
The turning point? better. Still, this will not compensate for the losses in international markets. целом, эти два месяца в разгар сезона
As in previous crises, tourism earnings are expected to suffer somewhat не были столь депрессивными, как
Though much uncertainty persists, there are signs indicating that the more than arrivals as consumers tend to trade down, stay closer to home первые шесть месяцев года. Изменение
turning point may also have been reached in the tourism sector. Data for and travel for shorter periods of time. тенденции к лучшему подтверждается
также показателями других отраслей,
например, сектора воздушных перевозок и
гостиничного бизнеса.
International Tourist Arrivals, monthly evolution International Tourist Arrivals, monthly evolution
World (million) World (%change)
UNWTO Tourism Highlights,
2009 Edition
Tourism Highlights - On the occasion of
World Tourism Day, celebrated on 27 Sep-
tember, UNWTO released its latest Tourism
Highlights. UNWTO Tourism Highlights
(2009 Edition) presents key figures and
trends for international tourism in the world
for 2008, including international tourist
arrivals and international tourism receipts,
the ranking of top tourism destinations,
as well as the list of top source markets in
terms of spending.

Electronic copies can be downloaded free of charge from the Facts


& Figures section of the UNWTO website
Free download: www.UNWTO.org/facts/menu.html

Seeking more in the UN system, UNWTO has be- Their involvement in research and Key proposals in the paper include

knowledge
come both a repository and source the development of knowledge have the need for UNWTO to consider
of knowledge in key areas such as been central to some of the major in- its position as a knowledge-based
statistics, satellite accounts, global sights into tourism, from studying its organisation, decide whether its vi-
ethics, the protection of children and economic impact to environmental sion and mission effectively provide

to face increased challenges the strengthening of education. consequences. for this, and ensure that the objec-
tives of the Programme of Work are
However, current challenges in As key sources and disseminators appropriately defined.
tourism policy and governance su- of knowledge through their publi-
UNWTO sees an overwhelming creasingly being asked for knowled- ggest UNWTO will need an even cations and education and training The role and support of EdSCo as
and growing need for promoting ge-based support and advice on stronger knowledge base to meet programmes, some EdSCo mem- the hub of knowledge management
knowledge as the basis for deci- subjects as diverse as swine flu, car- the requirements of members over bers have become world authorities within the organization also needs to
sion-making and the main source bon emissions, and trade barriers. the next few years, say the team. in their fields. be reviewed to ensure that it meets
of securing sound development, a the needs of a knowledge-based
subject that will be discussed by a Tourism is no exception, according Through the Affiliate Members, The key challenge now is how to organisation through research and
working group at the General As- to the discussion paper prepared which include some of the world’s ensure that this resource is most knowledge creation; dissemination
sembly today (Monday/Oct 5). for the meeting by a team of experts leading Universities concerned with effectively harnessed to provide su- of knowledge; education and trai-

At national level, governments


worldwide are investing in knowled-
from the Organization’s Education
and Science Council (EdSCo).
tourism and that come together in
EdSCo, there is an immediate focus
for further developing the knowled-
pport for UNWTO Committees and
Officials and to Regional Represen-
tatives and the Member States.
independent expertise. .
ning; application of knowledge and

ge resources, while agencies are in- In common with fellow organisations ge-base of the Organization.
8 . UNWTO Daily - General Assembly 2009
Introducing Astana www.UNWTO.org

The world’s ninth biggest country, Kazakhstan is hugely diverse and offers the traveller a wide range of varied attractions. For most of its history
the territory of modern-day Kazakhstan has been inhabited by nomadic tribes and Kazakhstan’s vast plains still remain virtually empty.

Kazakhstan hosts
18th Session of UNWTO’s General Assembly
Astana, Kazakhstan, 5-8 October 2009

Customs Religion
port junction leading to an economic
boom. Originally called Akmola, the
city was renamed Astana when Pre-
sident Nursultan Nazarbayev desig-
nated it the capital. The city is now KAZAKH TRADITIONS revolve around the major religion in Kazakhstan
the governmental-administrative the country’s nomadic way of life. is Islam, practiced by nearly half the
core and transport hub of Kazakhs- Most practices and customs relate population. Christianity is the second
tan. All roads leading from Siberia to in some way to livestock and tra- most practiced religion with various
Central Asia, from China to Europe ditional Kazakh dwellings are tents other religions including Judaism
meet here. made of willow wood and felt. Many and Hinduism also present across
Kazakhs still maintain this nomadic the country. Kazakhstan has a long
Astana’s main attraction is its mo- existence, moving their livestock history of religious tolerance thanks
dern architecture that has began and tents from farms to pastures. to its ethnic diversity. Kazakhstan’s
shaping the skyline since the city This is also reflected in traditional principal ethnic groups include Ka-
became the capital. Influential ar- sports and activities such as kökpar zakh (58.9%), Russian (25.9%),
chitects such as the late Japane- a sort of polo with the carcass of a Ukrainian (2.9%), Uzbek (2.8%),
se architect Kisho Kurokawa and headless goat or calf instead of a Uighur, Tatar and German (1.5%
the British architect Norman Foster ball. During a game of gyz guu, a each).
have been drawn to the city to de- boy and girl partake in a horse race.
sign its new buildings. Attractions If the boy catches the girl he kisses
include the Bayterek Monument and her, if the girl catches the boy she
the Pyramid of Peace. Astana also beats him with her riding whip.
offers the visitor a wide choice of
high-quality museums, theatres and
restaurants.
Astana’s extensive cultural diversity
is clearly illustrated in the city’s at-
tractions and monuments:

Bayterek Monument: Bayterek is


The south of the country was a vital is Kazakhstan’s biggest city and is probably the most famous sight in
stop along the Silk Road which pas- beautifully located between snow- Astana and a popular tourist attrac-
sed through the city of Almaty. Since capped mountains and dramatic tion. A common symbol of the city,
independence in 1991, the country plains. the observation deck offers expansi-
has developed into a uniquely pros- ve views of Astana.
perous and modern Eurasian nation. At the crossroad of the worlds and
in the centre of Eurasia, Kazakhstan Pyramid of Peace: Designed by
The country is ethnically and cultura- is one of the last great travel unk- the British architect Norman Foster,
lly diverse with many different beliefs nowns. Travellers to Kazakhstan are the Pyramid is conceived as a global
represented in the country. The Ka- guaranteed a real adventure and ge- centre for religious understanding
zakh language is the state language, nuine hospitality.
while Russian is also an official lan- The Islamic Centre: The Centre
guage in Kazakhstan’s institutions. built in 2005 has a beautiful four-
minaret mosque
Adventures are easy to come by in
this distinctive country. You can trek
Astana President’s Culture Centre: The
Kazakhstan Country Profile

Full name: Republic of Kazakhstan


on foot or horse in the spectacular blue-domed Centre houses Astana’s
Population: 15.5 million (UN, 2008)
Tian Shan or Altay Mountains, watch main museum holding traditional
Located at the centre of the Kazakh Capital: Astana
flamingos on steppe lakes or disco- Kazakh items
steppe, Astana is the second largest Area: 2.7 million sq km (1 million sq miles)
ver mysterious underground mos- city in Kazakhstan (after Almaty) and Major languages: Kazakh, Russian
Fine Art Museum: The small per-
ques near the Caspian Sea. Its ci- has been Kazakhstan’s capital since Major religions: Islam, Christianity
manent collection includes some

.
ties are equally exciting. The capital 1997 when it replaced Almaty. Main exports: Oil, uranium, ferrous and nonferrous metals,machinery, chemicals, gra-
striking works and there are regularly
Astana in the north is a busy com- in, wool, meat, coal.
changing temporary exhibitions.
mercial and administrative centre The city was founded in the early Year of entry in UNWTO: 1993
with daring architecture and green 19th Century as a Russian fortress International Tourism Receipts (2008): 1,012 million US$
parks. Charming Almaty in the south which later became a major trans- Inbound Tourism (2006): 4,7 million
Outbound Tourism (2006): 3,6 million

Media and THE GLOBAL EDITION OF THE UNWTO DAILY

Broadcasting Campaign
Taleb RIfai Secretary-General ad interim
Eugenio Yunis Director of Programme and Coordination
Geoffrey Lipman Assistant Secretary-General and Spokesperson

UNWTO Daily Team:

For the first time the UNWTO is preparing a special broadcast and media campaign that will run throughout Marcelo Risi (UNWTO Media Officer) Editor
the General Assembly. It is aimed at giving a greater voice and maximum media exposure to members Kate Holmes, DAVID ING Journalists
globally. Beatriz Cordero del Val (UNWTO Web Developer) Design and Layout
Alla Peressolova (UNWTO Fairs and Communications Assistance Officer) Advertisements
The UNTWO is interviewing ministers, heads of delegations and key industry figures on their initiatives at the ZHARKYN Co, Printers
assembly. It is also producing a number of select news stories for United Nations Television (UNTV). This is
the main station for the UN that provides news globally for the major networks including CNN, BBC, CNBC
and Al Jazeera.
www.germany-tourism.de

2009: 20 years since the fall of the Berlin Wall

Destination Germany. Great deals. Easy booking.


© Gianluca Santoni

© Eduardo Grund
© Gianluca Santoni
© Irisz Lukács

Germany – the travel destination: more value and very affordable! Where you can explore history in the places where it
happened. Even today, 20 years after the fall of the Berlin Wall and reunification, there are still reminders of this time: see
where the peaceful revolution began in St. Nicholas’ Church in Leipzig, take a guided tour along the course of the Berlin Wall
in Potsdam and visit the many museums devoted to East German history in Thuringia. Berlin, of course, is the number one
attraction. Retrace the footsteps of the past at famous monuments such as Checkpoint Charlie in Germany’s capital and one
of Europe’s most exciting and forward-looking cities. Modern history brought to life in Germany. Further information at

© Deutsche Zentrale für Tourismus e.V. Gefördert durch das Bundesministerium für Wirtschaft und Technologie aufgrund eines Beschlusses des Deutschen Bundestages
10 . UNWTO Daily - General Assembly 2009
PhotoGallery www.UNWTO.org

Assembly Spotlight
Tourism’s role in preserving diversity and fostering international understanding were at the centre of this year’s World Tourism Day Think Tank debates
around the 2009 theme “Tourism – Celebrating Diversity”. The Think Tank was the climax of the official World Tourism Day celebrations held in Accra,
Ghana, and brought together leading international experts, tourism policy makers and specialized media. The Think Tank was chaired by Hon. Mrs. Juliana
Azumah Mensah (M.P.), Minister of Tourism of Ghana and Mr. Taleb Rifai, UNWTO Secretary-General ad interim.

World Tourism Day 2009


Travel & Tourism: Unity through Diversity in the Age of Globalization

World Tourism Day Think Tank: ‘Tourism – Celebrating Diversity’

Participants at the Think Tank stres-


sed the need to protect diversity as an
economic asset and stimulus for tourism
entrepreneurship, as well as a building
block of international understanding, in an
increasingly globalized world.

Gastronomy Fair at World Tourism Day 2009 in Ghana

The Gastronomy Fair displayed a variety of


Ghanaian dishes and drinks representing a
living example of the diversity that for so long
has been the driving force behind tourism.
Accra, ghana 2009
www.UNWTO.org
PhotoGallery UNWTO Daily - General Assembly 2009 . 11

Accra, ghana 2009

World Tourism Day 2009 Press Conference


Hon. Mrs. Juliana Azumah Mensah (M.P.), Minister of Tourism of Ghana and Mr. Taleb Rifai, UNWTO Secretary-General ad interim,
hosted a press conference for local and international media directly after the Think Tank.

Climate Change Response – “Sea l the Deal!” campaign at World Tourism Day 2009
The World Tourism Day celebrations presented
an ideal opportunity to rally support for the “Seal
the Deal!” campaign which aims to galvanize
political will and public support for reaching a
fair, balanced and effective agreement at the cli-
mate change summit in Copenhagen, Denmark,
in December.