Group Presentation

we are the franchising leaders.

what is franchising?
A franchise is a right granted by a company (known as franchisor) to an investor (known as franchisee) to market the company's goods or services within a certain territory or location for a percentage of gross monthly sales and a royalty fee. It is:
A right to the name, system and know how of a business A process to duplicate the proven business system that is tried and tested A mode to establish the franchise network for faster growth and expansion The ownership and the operation of the franchised outlet by the franchisee An ongoing development of the brand

franchising in India

An Emerging Trend

Grown from a questionable format to an admissible mode of business expansion in India Pioneering companies proved that franchising can work in any market/ country Brought a graphic change in the over-all work culture in the business Technology and internet are helping at both ends:
To create the awareness about new products & services, and Enabled high consumer servicing allowing fast proliferation of worthy concepts & products

Revolutionary Year - 2011

Franchise Industry estimation has towered upto US $ 7.2 billion Franchising sector in India is growing at a swift pace of 35 -38 per cent per annum Indian market evolving everyday, expected market size by 2013 is US $ 20 billion Has become the second most attractive destination for retailers among 30 emerging markets. Remains the best entry & expansion strategy SMEs are the key economy drivers Employs over 97,00,000 employees directly or indirectly

franchising in India - Industry Wise

were innovators in franchising and beyond.

how does a company owned business structure integrates with franchising?

Formulating complementary strategies Leveraging the existing company structure:
IT Marketing Supply Chain Management MIS & POS Field Support: Company Owned, or Franchised

Franchising supplements current and future:

Capital for expansion Human Resources for growth

determining growth potential through franchising

Factorize Franchising Capital & People Review Current Business Plan Determine Potential Market Share Understand Current Market Share Determining Market Size

advantages and challenges

Franchise benefits for Franchisors:
Income from Franchise Fees and Ongoing Royalties Motivated and Committed Owner Operators Boosted Purchasing Power Tied Distribution Base Strong Image & Marketing Presence Group Knowledge Base and New Ideas Less Daily Operational Involvement

Challenges for new Franchisor:

Capital for expansion Requires best practice systems Should be Profitable and Well Funded Active compliance program Quality Systems

advantages and challenges

High Franchisee Expectations:
Expected Return on Investment & Labor Cost > 25% Prepared to work hard Well aware and knowledgeable Keen to compare established with new systems Joins a franchise to succeed Wants high standards to be maintained Wants to see network growth Eyes multiple outlet ownership

High Franchisor Responsibilities:

Grows the network Specifies Store Design, Signage and Stock Range Undertakes induction trainings Standardizes Operating Systems Management, Marketing, T rainings and Meetings Prepares Operations and Procedure Manuals Maintains a standardized IT system Regular brand building activities

we help your business evolve.

model of business evolution

Brand Licensing & Distribution Business Funding & Acquisitions Strategy Implementation Induction, T raining and Accreditation
IMPLEMENTATION

Franchise Site Evaluation & Selection Franchisee Recruitment Lead Management Lead Generation Franchise Advisory & Management Systems
Franchisee Support Programs Feasibility Study & Demographic Analysis Franchise Marketing Strategy & Planning Brand Identity & Design Communication Franchise Sales & Management T raining Franchise Resource Planning - HR & Capital
DEVELOPMENT

Strategy Development Franchise Business for Franchise Roll-out Plan Business

Franchise Operational Franchise Legal Framework & Procedures & Documentation Documentation

3-5 MONTHS

Asia's largest integrated Franchise and Retail solution company since 1999, with an absolute authority on Franchising, Retailing & Licensing. Franchise India has helped thousands of investors in selecting the right opportunity and in turn assisted various organizations in international & domestic franchise expansions and business development. With its strategically formed divisions, Franchise India has created its own niche as the pioneer of franchise industry and small business authority.

how can we help in each evolutionary stage?

Our Integrated Services Through Our Divisions

Brand Licensing & Distribution Business Funding & Acquisitions Strategy Implementation Induction, T raining and Accreditation Franchise Site Evaluation & Selection Franchisee Recruitment Lead Management Lead Generation Franchise Advisory & Management Systems
Franchisee Support Programs Feasibility Study & Demographic Analysis Franchise Marketing Strategy & Planning Brand Identity & Design Communication Franchise Sales & Management T raining Franchise Resource Planning - HR & Capital

BRADFORD LICENSE INDIA

FRANCHISE INDIA BRANDS

FRANCHISE INDIA PROPERTY

FRANCHISE INDIA BRANDS

FRANCHISE INDIA EVENTS MAGAZINES:TFW, RETAILER,BL WWW.FRANCHISEINDIA.COM FRANCHISE INDIA INTL

FRANCORP SUPPORTING ARM: FRANLEGAL

Strategy Development Franchise Business for Franchise Roll-out Plan Business

Franchise Operational Franchise Legal Framework & Procedures & Documentation Documentation

were focused on creating value.

Francorp is the oldest and most experienced management consulting firm specialized in franchising. It has developed more than 2,000 complete programs over the past 31 years and have worked with another 10,000 companies in assessing the feasibility of franchising. Francorp clients are many of the industrys most successful franchised companies. We have experience in every industry segment, from education, manufacturing, retail and service businesses, to distributorships and foodservice. Francorp clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP , Fruehauf and Gant to name a few. In India, Francorp and has joined hands with Franchise India to combine an unmatchable experience of over 42 years. Francorp India has consulted over 100 clients and has developed their complete programs.

www.francorp.in

>>> Go Glocal
Franchise India Internationals core focus is to assist international brands to enter India and create long-lasting and successful partnerships with reliable Indian partners. T o ensure success, they conduct feasibility study and market research, strategic planning for India entry (franchising, licensing, joint venture), provide recommendations on how to adapt business models to suit Indian market conditions and help marketing the brand and recruiting right partners. Correspondingly, the division works closely with qualified Indian investors to identify ideal International business opportunities. FII also assists Indian companies in their international expansion. They invite reputed and successful Indian brand owners to take a plunge and explore possibilities abroad by establishing their brands in international markets through franchising route. They offer feasibility study on global expansion, market research on targeted International markets, B2B marketing, follow up & negotiation; build Indian pavilions at leading Franchise & Retail shows worldwide as well as represent Indian companies at the Franchise India Booth in international exhibitions such as in UK, USA, UAE, Singapore and many more. The latest initiative of FII is Franchise India Program 2011, which is a comprehensive solution to international organizations looking at the Indian market for expansion. This innovative concept, the only one of its kind in India, will see major international brands across all business sectors partner with Franchise India to undertake a one year intensive program with the ultimate aim of securing a qualified Indian partner . A one year outcome-focused program includes: Industry report & market analysis Pre-marketing activities Four day Indian orientation program, site tours and exhibition participation Indian entry strategy Exhibition space at Indias biggest franchise, licensing and retail exposition Franchise India 2011, New Delhi Meetings with prospective partners Post Event marketing & Lead Management Negotiation and closure of deals with Indian prospects

The Franchising World Retailer Brand Licensing

THE FRANCHISING WORLD Indias No. 1 Business Opportunity Magazine With 100,000 Circulation

THE RETAILER Indias Highest Selling Retail Opportunity Magazine With 60,000 Circulation

THE BRAND LICENSING Indias First Licensing Magazine With 10,000 Circulation

www.franchiseindia.com

Asias # 1 B2B website in Franchising

Average Daily Hits: 1,15,000 Average Daily Unique users: 2,500
Active data base of over: 1,00,000 investors

Franchise India Exhibitions organizes business-to-business franchise and retail shows comprising of expositions, seminars, forums & workshops, awards & recognitions, across India & overseas throughout the year. FIE has touched over 400,000 business buyers and have assisted over 600 companies in their franchising search and establishing their business through franchising and retailing. The division has created exhibition brands like: FRO: 11 Franchise & Retail Opportunity Expos are scheduled for 2011. These are the series of shows that are not only conducted in metros and mini metros but also various Tier 2 and 3 cities. This is a zonal show and comprises of the exhibition, conference and the networking night. Franchise India 2011: The show has become synonymous with FRANCHISING in INDIA. FI2011, Franchise Indias signature show, is not just an exhibition but melting pot of resources for national and global Franchise, Retail, Licensing & Small Business community. With its numbers exceeding 25000 business buyers, this show holds the position of 2nd biggest in the world and biggest in whole of Asia.

www.franchiseindia.net

With a pan-India network, Franchise India Property (FIP) offers Marketing and Consulting in all aspects to Developers/Brands/Investors to help in Strategic Planning to make optimum use of their independent projects. FIP provides all kinds of Leasing and Marketing Services to property owner including Retail. Similarly, they represent clients seeking to occupy space. Identifying properties that meet their specific needs and negotiating the purchase and lease agreement on their behalf. FIP bridges the gap between properties, brands & franchisees. With office in all region of the country, they assist retail brands in identifying appropriate properties and investors to place them in prime location. T o insure maximum presence of a brand, they offer various business arrangements such as: leasing, franchise, revenue sharing & joint-venture. With a bouquet of services at offer they help investors, mall owners and brands identify prime retail locations all over India and also assist in getting prospective franchisees. FIP provides personalized service combine with professional expertise and gives an understanding of the real estate world as a whole with ease and convenience. The vision is to provide reliable and trust-worthy real estate solutions at par with the quality standards of the real estate market. Franchise India Property offers a multitude of professional property consultancy services:
Strategic consulting Facility Development consulting Valuation & Advisory services Brokerage Services Leasing Services Franchise Services Franchise/ Investor Meet Sourcing Properties Retail Survey

We provide solutions at all stages of business life cycle

Franchise India Brands (FIB) is an investment and asset based group which is a subsidiary of Franchise India Group. FIB is built around the idea of profitable and sustainable growth through partnering. They bring their valuable management capital for its partners and clients who may be at any stage in their business life cycle.

Our Services:
Media
Business Consulting

Moti Mahal Delux

Legendary Culinary

Legal

Business Valuation

Capital

Business Brokerage

Rs.

Real Estate

Mergers & Acquisitions

www.franchiseindia.in

License India is Indias first complete licensing solution provider and formed with the objective to increase awareness and support the growth of licensing in India. Being a group company of Franchise India, License India brings with it more than 10 years of expertise in marketing, events, brand development, opportunity identification, business matching and consulting.

License India is heading The International Licensing Industry Merchandisers Association (LIMA) Chapter in India.
License India includes: License India Publication offers a complete range of media tools which includes Indias first Licensing magazine, weekly e-newsletter and web portal. These media tools cover domestic and international news, case studies and articles from eminent licensing experts. License India Events organizes Brand Licensing India annually and a series of Brand Licensing & Merchandising Shows across India to encourage knowledge sharing and furthering business relationships.

www.licenseindia.com

PROPERTIES WE REPRESENT

Supporting Divisions

FranLegal, the pioneer in providing franchise legal services in India offers solutions for all legal needs throughout the year, thereby ensuring hassle free and smooth running of a business. OFFERED RANGE OF FRANCHISE LEGAL SERVICES: - Documentation of Ancillary Agreements - Legal Compliance Related to Real Estate - Legal Notices - IP Portfolio Management - Ongoing Legal support - General Legal counsel - Alternate Dispute Resolution

Franchise Development:
360 Integrated Services

Franchise India has effectively and tirelessly perused the franchise industry in India over past decade. Our various divisions are strategically formed to service the growing franchising business in the country. Hope you found the information provided in this presentation interesting, we would be more than pleased to hear back from you as well as address any critical and specific questions regarding franchising. The value of many of the worlds leading brands, and the businesses that own them, have been created by a properly planned, expertly developed, and wellexecuted franchise strategy. No business can afford to ignore franchising as a management and marketing tool, if its goals are exceptional growth and profitability...

Thank You

Corporate Address:
F-89/11, 1st Floor, Okhla Phase - I, New Delhi - 110020, India Tel.: 91 11 40665555 Fax: 91 11 41634543

Dubai Office:
802, Business Village - B, Next to Clock Tower, Deira, Dubai - UAE, Tel: +971 4 2368568, Fax: +971 4 2368677

Mumbai Office:
203, Patel Estate, New Link Road, Andheri (W), Mumbai - 400053, Tel.: 91 22 32509380, 26742081, Fax: 91 22 26742091

Chennai Office:
2nd Floor, Hotel Ashirvad Upstairs, 148/1, Habibbula Road, T.Nagar, Chennai - 600 017 Tel: +91-44-2124104 Fax: +91-44-2124103

Bangalore Office:
28, 6th Cross, First Block, Koramangala, Bangalore - 560034 Tel.: 91 80 41509363-64

Registered Office:
Franchise House SCF 143-144, Sector 17, Panchkula - 134109 Tel.: 91 172 2571823, Telefax: 91 1722564963 www.franchiseindia.com