Executive Summary TRENDS

Declining real jewellery prices helped support the growth of the category in India in 2013. Jewellery sales were also driven by branded players increasing their outlet numbers and small regional players loo ing to e!pand beyond their home areas.

COMPETITIVE LANDSCAPE

"itan Industries #td$s "anish% was the largest single jewellery brand in India in 2012& commanding around a 3' value share. "itan also offers the (old)lus brand& which held a 1' share& thus giving the company category leadership. *an ed second was (itanjali (ems #td with a 2' share. "anish% is the only truly national jewellery brand& with 1+3 stores in ,- towns& while (old)lus has 31 stores in different towns.

PROSPECTS

Increasing awareness of branded jewellery among Indian consumers will drive jewellery sales over the forecast period. "he wider category is anticipated a constant value ./(* of 0' and a volume ./(* of 10'& which will also be fuelled by manufacturers and retailers promoting diamonds with buy1bac guarantees.

2amples 34/5s about samples67 2ample Jewellery 8ar et *esearch *eport 2ample Jewellery Data Delivery: 4iles are delivered directly into your account within a few minutes of purchase. Overview

Discover the latest mar et trends and uncover sources of future mar et growth for the Jewellery industry in India with research from 9uromonitor:s team of in1country analysts. 4ind hidden opportunities in the most current research data available& understand competitive threats with our detailed mar et analysis& and plan your corporate strategy with our e!pert %ualitative analysis and growth projections. If you:re in the Jewellery industry in India& our research will save you time and money while empowering you to ma e informed& profitable decisions. The Jewellery i I !ia mar"et re#earch re$%rt i clu!e#:

/nalysis of ey supply1side and demand trends Detailed segmentation of international and local products ;istoric volumes and values& company and brand mar et shares 4ive year forecasts of mar et trends and mar et growth *obust and transparent mar et research methodology& conducted in1country

Our mar"et re#earch re$%rt# a #wer &ue#ti% # #uch a#:

;ow do sales of costume jewellery compare to real jewellery in India< =hat type of jewellery is most popular7 rings& wristwear& nec wear& or earrings< =hat are the prospects for non1store retailing in jewellery<

'hy (uy thi# re$%rt)

(ain competitive intelligence about mar et leaders "rac ey industry trends& opportunities and threats Inform your mar eting& brand& strategy and mar et development& sales and supply functions

"his industry report originates from )assport& our jewellery mar et research database.

Ta(le %* C% te t# Jewellery i I !ia + Cate,%ry A aly#i#

-EADLINES TRENDS

COMPETITIVE LANDSCAPE PROSPECTS CATE.OR/ DATA

"able 1 2ales of Jewellery by .ategory7 >olume 200,12013 "able 2 2ales of Jewellery by .ategory7 >alue 200,12013 "able 3 2ales of Jewellery by .ategory7 ' >olume (rowth 200,12013 "able ? 2ales of Jewellery by .ategory7 ' >alue (rowth 200,12013 "able + 2ales of .ostume Jewellery by "ype7 ' >alue @rea down 200,12013 "able - 2ales of *eal Jewellery by "ype7 ' >alue @rea down 200,12013 "able 0 A@B .ompany 2hares of Jewellery7 ' >alue 200,12012 "able , #@A @rand 2hares of Jewellery7 ' >alue 200C12012 "able C Distribution of Jewellery by 4ormat7 ' >alue 200,12013 "able 10 4orecast 2ales of Jewellery by .ategory7 >olume 20131201, "able 11 4orecast 2ales of Jewellery by .ategory7 >alue 20131201, "able 12 4orecast 2ales of Jewellery by .ategory7 ' >olume (rowth 20131201, "able 13 4orecast 2ales of Jewellery by .ategory7 ' >alue (rowth 20131201,

Jewellery i I !ia + C%m$a y Pr%*ile#

.ita 0ali .em# Lt!
STRATE.IC DIRECTION 1E/ 2ACTS

2ummary 1 (itanjali (ems #td7 Dey 4acts 2ummary 2 (itanjali (ems #td7 Bperational Indicators

COMPAN/ 3AC1.RO4ND

PROD4CTION

2ummary 3 (itanjali (ems #td7 )roduction 2tatistics 2012

COMPETITIVE POSITIONIN.

2ummary ? (itanjali (ems #td7 .ompetitive )osition 2012

Tita I !u#trie# Lt!

STRATE.IC DIRECTION 1E/ 2ACTS

2ummary + "itan Industries #td7 Dey 4acts 2ummary - "itan Industries #td7 Bperational Indicators

COMPAN/ 3AC1.RO4ND

2ummary 0 "itan Industries #td7 9!clusive @randed Butlets

PROD4CTION COMPETITIVE POSITIONIN.

2ummary , "itan Industries #td7 .ompetitive )osition 2012

Tri(h%va !a# 3him0i 5averi Delhi Pvt Lt!

STRATE.IC DIRECTION 1E/ 2ACTS

2ummary C "ribhovandas @himji Eaveri Delhi )vt #td7 Dey 4acts 2ummary 10 "ribhovandas @himji Eaveri Delhi )vt #td7 Bperational Indicators

COMPAN/ 3AC1.RO4ND

.hart 1 "ribhovandas @himji Eaveri Delhi )vt #td7 "@E F "he Briginal store in 8umbai& India

INTERNET STRATE./ COMPETITIVE POSITIONIN.

Per#% al Acce##%rie# i I !ia + I !u#try C% text

E6EC4TIVE S4MMAR/
New $r%!uct lau che# $r%vi!e a ,%%! %$$%rtu ity t% #timulate #ale# Sale# (%%#te! (y !i#c%u ti , a ! #ea#% al %**er# E#ta(li#he! $layer# i crea#i , their $re#e ce The i ter et a emer,i , retail cha el

I crea#i , $re#e ce %* e#ta(li#he! $layer# t% hel$ !rive c% ti ue! ,r%wth

1E/ TRENDS AND DEVELOPMENTS

New *a#hi% tre !# i #$iri , tee a,er# De$reciati , ru$ee im$acti , #ale# Di#c%u t# a ! #ea#% al %**er# i crea#e #ale# S$eciali#t retailer# !%mi ate

MAR1ET DATA

"able 1? 2ales of )ersonal /ccessories by .ategory7 >olume 200,12013 "able 1+ 2ales of )ersonal /ccessories by .ategory7 >alue 200,12013 "able 1- 2ales of )ersonal /ccessories by .ategory7 ' >olume (rowth 200,12013 "able 10 2ales of )ersonal /ccessories by .ategory7 ' >alue (rowth 200,12013 "able 1, A@B .ompany 2hares of )ersonal /ccessories7 ' >alue 200,12012 "able 1C #@A @rand 2hares of )ersonal /ccessories7 ' >alue 200C12012 "able 20 Distribution of )ersonal /ccessories by 4ormat7 ' >alue 200,12013 "able 21 4orecast 2ales of )ersonal /ccessories by .ategory7 >olume 20131201, "able 22 4orecast 2ales of )ersonal /ccessories by .ategory7 >alue 20131201,

"able 23 4orecast 2ales of )ersonal /ccessories by .ategory7 ' >olume (rowth 20131 201, "able 2? 4orecast 2ales of )ersonal /ccessories by .ategory7 ' >alue (rowth 20131 201,

DE2INITIONS SO4RCES