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A STUDY ON EFFECTIVENESS OF RETAILERS ADVERTISEMENT PROCESS QUESTIONNAIRE 1. Name 2. Address 3.

Age of retailer (A)Below20 (C) 30-40 (B) 20-30 (D) Above40

4. How many branches do your company holds in city (A)Below10 (C) 20-30 (B) 10-20 (D) Above 40

5. Which brand of appalam does the customer prefer to buy? (A) Aachi (C) Dots (B) Bindhu (D) Shakthi 6. Rank of the other brand product according to the customer preference? (A) Shakthi (C) Aachi (B) Bindhu (D) Dots

7. Dose the popular appalam advertisement create awareness among the customer? (A) Yes (B) No

8. What makes the customer know about your product? (A) Advertisement (B) People`s own experience

(C) Distributor`s (D) Posters 9. Mention the level of sales of product before advertisement? (A) High (C) Low 10. after advertisement? (A) High (C) Low (B) Moderate (D) None of the above (B) Moderate (D) None of the above

11. Indicates the order of preference to buy the popular brand appalam? (A) Quality (C) Customer preference (B) Brand name (D) Price

12. Can you suggestion the media in which the advertisement can be more effective? (A) TV (C) Radio (B) Banner (D) News paper

13. Do you feel that celebrities in an advertisement can create more impact on the customer? (A) Yes (B) No

14. List the pricing strategy of popular appalam? (A) High (C) Low (B) Moderate (D) None of the above

15. What are the customer expectations toward popular appalam? (A) Reduction in the price (C) Improvement in quality (B) Improvement in taste (D) none of the above

16. Do you feel increase in advertisement can increase the sale of the product? (A) Yes (B) No

17. Do you have any suggestion to increase the sale of the product______________

TABLE 4.1 AGE OF RETAILERS AGE GROUP LEVEL Below 20 20-30 24 30-40 16 Above 40 TOTAL 90 12 26.7 17.8 38 100 42.2 RESPONDENTS PERCENTAGE 13.3

INTERPRETATION 42.2% of the retailers are at the age groups of above 40. 26.7% of the retailers are at the age groups of 20-30 years. 17.8% of the retailers are at the age groups of 30-40 years. 13.3% of the retailers are at the age groups of below 20.

GRAPH 4.1 AGE OF RETAILERS

TABLE 4.2 BRANCHES OF THE RETAILERS BRANCHES LEVEL Below 10 10-20 38 20-30 20 Above 30 TOTAL 90 21 42.2 22.2 11 100 12.3 RESPONDENTS PERCENTAGE 23.3

INTERPRETATION 42.2% of the respondents are says that there is 10-20 branches in the city. 23.3% of the respondents are saysthat there is below 10 branches in the city. 22.2% of the respondents are says that there is below 20-30 branches in the city. 12.3% of the respondents are says there is above 30 branches in the city.

GRAPH 4.2 BRANCHES OF THE RETAILERS

TABLE 4.3 CUSTOMER PREFER

OPTIONRESPONDENTS PERCENTAGE Aachi 19 21.1 25.6 37.8 15.5 100

Bindhu 23 Dots 34

Shakthi 14 TOTAL 90

INTERPRETATION 37.8% of the customers are prefer to use dots appalam . 25.6% of the customer are prefer to use Bindhuappalam. 21.1% of the customer are prefer to use Aachiappalam. 15.5% of the customer are prefer to use Shakthiappalam.

GRAPH 4.3 CUSTOMER PREFER

TABLE 4.4 RANKING OF PRODUCTS OPTIONRESPONDENTS PERCENTAGE

Aachi

19

21.1 25.6 37.8 15.5 100

Bindhu 23 Dots 34

Shakthi 14 TOTAL 90

INTERPRETATION 37.8% of the customers are preference dots appalam . 25.6% of the customer are preference Bindhuappalam. 21.1% of the customer are preference Aachiappalam. 15.5% of the customer are preference Shakthiappalam.

GRAPH 4.4 RANKING OF PRODUCTS

TABLE 4.5 ADVERTISEMENT OF THE PRODUCT OPTIONRESPONDENTS PERCENTAGE YES NO 58 32 64.4 35.6 100

TOTAL 90

INTERPRETATION 64.4% of the customer are satisfied with the advertisement made by the company. 35.6% of the customer is only satisfied with the advertisement made by the company.

GRAPH 4.5 ADVERTISEMENTOF THE PRODUCTS

TABLE 4.6 CUSTOMER AWARENESS OF PRODUCTS

OPTIONRESPONDENTS PERCENTAGE Advertisement 42 46.7 08 8.9

Peoples own experience Distributors Postures TOTAL 90 12 28 100 13.3 31.1

INTERPRETATION

46.7% of the customer knows about the product through advertisement. 31.15 of the customer knowsabout the product through postures 13.3% of the customer knowsabout the product through distributors 8.9% of the customer knows about the product through peoples owns.

GRAPH 4.6 CUSTOMER AWARENESS OF PRODUCTS

TABLE 4.7 LEVEL OF SALES BEFORE ADVERTISEMENT OPTIONRESPONDENCE PERCENTAGE HIGH 38 42.3

MODERATE LOW 21

31 23.3 100

34.4

TOTAL 90

INTERETATION 42.3% of the customers are before advertisement the sales should be in high level. 34.4% of the customers are before advertisement the sales should be in moderate. 21% of the customers are before advertisement the sales should be in low.

GRAPH 4.7 LEVEL OF SALES BEFORE ADVERTISEMENT

TABLE 4.8 LEVEL OF SALES AFTER ADVERTISEMENT

OPTIONS High 42

RESPONDENTS PERCENTAGE 46.7 32 17.7 100 35.6

Moderate Low 16

TOTAL 90

INTERPRETATION 46.7% of the customers are increasing a high sale after advertisement. 35.6% of the customer are in moderate level in after advertisement and 17.7% of the customers are in low level in after advertisement.

CHART 4.8 LEVEL OF SALES AFTER ADVERTISEMENT

TABLE 4.9 ORDER OF PREFERANCE OPTIONS Quality 25 Brand name RESPONDENTS PERCENTAGE 27.8 29 32.2 15 16.7

Customer preference Price 21 23.3 100

TOTAL 90

INTERPRETATION 32.2% of the customer order in a prefer product in a brand name. 27.8% of the customer are order in a prefer product in a quality. 23.3% of the customer are order a prefer product in a customer preference and 16.7% of the customer prefer a product in price.

CHART 4.9 ORDER OF PREFERANCE

TABLE 4.10 ADVERTISEMENT EFFECTIVENESS OPTIONS REPONDENTS PERCENTAGE

T.V

37

41.1 25.6 22.2 10 100 11.1

Banner 23 Radio 20 Newspaper TOTAL 90

INTERPRETATION 41.1% of the customer attract by advertisement effectiveness in T.V. 25.6% of the customer attracted by advertisement effectiveness in banner. 22.2% of the customer attracted by advertisement effectiveness in radio and 11.1% of the customer attracted by advertisement effectiveness in newspaper.

CHART 4.10 ADVERTISEMENT EFFECTIVENESS

TABLE 4.11 CREATION OF CELEBRITIES ADVERTISEMENT OPTIONRESPONDENTS PERCENTAGE YES NO 56 34 62.2 37.8 100

TOTAL 90

INTERPRETATION 62% of the respondents are celebrities satisfied with the creation of advertisement. 37.8% of the respondents are not satisfied with the creation of advertisement.

CHART 4.11 CREATION OF CELEBRITIES ADVERTISEMENT

TABLE 4.12 PRICING STRATEGY

OPTIONRESPONDENTS PERCENTAGE High 22 24.4 26 46.7 100 28.9

Moderate Low 42

TOTAL 90

INTERPRETATION 46.7% of the customers are says low pricing strategy of popular appalam 28.9% of the customers are says moderate pricing strategy of popular appalam 24.4% of the customers are says high pricing strategy of popular appalam

CHART 4.12 PRICING STRATEGY

TABLE 4.13 CUSTOMER EXPECTATION

OPTIONRESPONDENTS PERCENTAGE Reduction in the price 24 Improvement in the taste Improvement in the quality Packaging 21 23.3 26.7 23 22 25.6 24.4

TOTAL 90

100

INTERPRETATION 26.7% of the customer buying in the product reduction in the price. 25.6% of the customer buying in the product Improvement in the taste in the taste. 24.4% of the customer buying in the product Improvement in the quality. 23.3% of the customer buying in the product Packaging.

CHART 4.13 CUSTOMER EXPECTATION

TABLE 4.14 ADVERTISEMENT STRATEGY

OPTIONRESPONDENTS PERCENTAGE Yes No 64 26 71.1 28.9 100

TOTAL 90

INTERPRETATION 71.1% of the customers are said the advertisement strategy well product of popular appalam.

28.9% of the customers are said the advertisement strategy is not well product of popular appalam.

CHART 4.14 ADVERTISEMENT STRATEGY