Social Networking and the Global Dialogue

Dr. Despina Prinia

Dr. Despina Prinia

Despinaprinia.com

Whats so special about Social Networking protocols

In 1965, Andy Warhol, the father of 15 minutes of publicity, seemed to know the protocols of Social Networking and effective interaction with the publics. During his legendary Chicago exhibition, the organizers, for the fear of the publics reaction, they removed the paintings from the walls, making it the first iconic exhibition and drawing enormous publicity. Andy Warhol said the legendary line, with which Social Networking couldnt identify more: The exhibits were us. Leveling the playground, communities, networks and social networking applications have overturned our communication and social life ethics, offering endless publicity access to millions of media consumers and contributing to the never ending Global Dialogue Meanwhile the I consume therefore I exist mandra of the previous century has long been replaced by I connect therefore I exist motto of the 21th century of information and interactivity.

Back to the future. From ARPAnet to Social Networking

In 1969, during the Cold War period, ARPAnet. Network was first initiated in utter confidentiality. It was the first Internet based Communications tool, functioning as an alternative channel of endless flow of communication in case of a nuclear war. Although originally designed for military purposes, the ARPAnet was designed to ensure global flow of communications, thus implementing: Information Management The Right to free expression The Journalism & media law The Constitutional basis of democracy through the free flow of information & ideas between global communities, creating amongst others a geographically independent installation of Network CP (Network Control Protocol). And this is exactly this protocol that was the ancestor of MicroBlogging & Social Networking media of the 21st century.

Monitoring the Global Dialogue. The importance of being Social

In an image dominated world, where perception is reality and in the year 2008, the United Nations integrates access to the Internet based knowledge, information and I.T. literacy to the Bill of Human Rights, considering Social Networking as a huge opportunity for wider and more effective communication between people, transcending geographical, social, racial and political limitations and a most efficient Cultural Diplomacy channel

At the same point, from the simple Information Management now public and available to the International publics, the 21st century created the need for the online management of the so called Personal Democracy.

Democratization of the Media Online Revolution becomes Social

Our Communication format, like Media, Political activity and Economic models, fall under the umbrella of Social Products, characterizing each era. Likewise, Social media and the revolution of social networking applications, changed the content and the quality of the Global Dialogue, revolutionizing the Media as such, by creating online communities of like-kind ideology , thus creating a parallel universe. Social Media made an editor of simple people, transferring the authority of traditional Media and the press to simple people. http://www.youtube.com/watch?v=-KCq4diDs5o

Dr. Despina Prinia

Social Networking. The Peoples Media From Broadcasting to Narrowcasting

http://www.youtube.com/watch?v=EAuxN XmAbyY As Social Media are a perfect media, like Electronic Media and Print Media. Making simple users into editors, the voice of simple users equals the news, overshadowing even main stream media, especially in cases where those were censored.
In terms of Narrowcasting, the peoples media are now creating millions of personal channels, safeguarding the journalistic freedom of speech and plurality in information management.

Think Social. New Age Communication & Learning Protocols

New Media technologies have turned the world into a global village; The
multimedia is creating entirely new ways of thinking in communication at large. The world now belongs to 'digital kids', that generation with no memory of life before MTV, personal computers and the Internet. Moreover, after years of interfacing with computers and exposure to thought patterns that branch out, the very way in which digital kids' brain work will be different They think less in a traditional, linear, narrative way, and more in a treelike fashion. Their ideas are linked but not strictly linear. This generation's thought processes are different, not just in degree but in nature. Therefore, they consist a moving discontinuity in communication terms, while Networking illiteracy consists the so called digital death http://www.youtube.com/watch?v=ylmmkQWd22s

Information Management & Social Media. Producing Social Politics

But whats so special about Social Networking and media? The secret is that we are no longer talking about Communication or Learning Methodologies but the most powerful Information Management, which in return equals Public Opinion Management. In fact, we now draw concentric circles where we enter and exit at will

In the age of Information and Interactivity the way we manage information makes all the difference in terms of Public opinion Management, as managing information equals social responsibility, which is the basis of Leadership.
The one who has the right amount of information on the right timing becomes the elected member & the leader of the group.

Sharing is Caring. Communities & Networks

In a networking dominated work space, we no longer need followers, we need believers. It is then quite obvious that the power of networking consists in creating online communities of people sharing the same interest, tone of voice and positioning along with information, creating almost a parallel universe.
The Network aspect refers to the set of relationships, personal interactions and connections amongst participants who have personal reasons to connect. It is viewed as a set of nodes and links with affordances for learning. The Community aspect refers to the development of a shared identity around a topic or set of challenges. It represents a collective intention to steward a domain of knowledge

The twitter Daily Newspaper

Applications like twitterli took online personal branding and community spirit a step further

http://www.stayonsearch.com/how-to-use-paper-li-the-dailytwitter-newspaper

The Participation Factor. How to create followers & communities

Relationship Marketing How Preferences spread through social networks

Social Networking imitates life. And although you can not sustain friendships only via facebook, people can be greatly influenced by observing their acquaintances' social/business/political behaviour or discussion with them.

The neighbourhood effect refers to the tendency of a person to vote in a certain direction based upon the relational effects of the people living in the neighbourhood
If we accept that people tend to imitate one another, then we should see a correlation in behaviour between two people who are socially connected. On average, one decision to vote would motivate about three other people to go to the polls

The Power of Digital Reputation and Personal Branding

Consumer Generated media (CGM), encompasses the millions of

consumer generated comments, opinions & personal opinions, posted in publicly available online sources. CGM, also referred as on line consumer word of mouth, originated from a variety of sources.

The fashion designer Tommy Hilfiger still represents the classic example, of what can happen when online rumors go unchecked.
The story was triggered when somebody posted a message to several newsgroups, criticizing Tommy Hilfiger. The message claimed that the designer had appeared on the Oprah Winfrey show, where he used racially charged language, while noting that had he known members of those racial groups would like his clothing so much, he would not have made them so nice

Digital Reputation Management

The winners in digital communication and relationship marketing have not been those with the best technology or the best IT consultants but those who understood that the Web represents a unique opportunity to make a human connection. An intact reputation: Strengthens customer trust Facilitates the recruitment and loyalty of capable employees Improves access to the capital market Reduces the costs of procuring capital Ensures low purchasing prices Reduces the pressures by the authorities to exercise control and regulation

Applications Economy

The new "app economy" has created about 466,000 jobs in the United States since 2007, according to the survey of the University of Maryland, while another 500.000 jobs are open in Europe in 2013 alone. App Economy which had zero jobs just 5 years ago before the iPhone was introduced demonstrates that we can quickly create economic value and jobs through cutting-edge innovation.

Social Media & Social Politics. Join the Hype

Synergies between Social Networking and Strategic Communication techniques is now producing New Age Social Products, amongst which Social Politics and Innovation hold a special place, working as a crisis management tool for outside the borders of mainstream politics, with alternative new models of: Social Economy Social Marketing & Innovation Social Entrepreneurship Social Coherence and New Age Community Relations Green Projects based on the People to People principle of Social Networking

http://www.youtube.com/watch?v=BpF0LxsFqjk&feature=player _embedded

How Information Management shifts into Social Responsibility

In the first decade of the 21st century, social responsibility is back with a vengeance. And no one is more responsible, than Paul David Hewson, also known as Bono, and a lead singer of the Irish rock band U2. Bono, became an iconic symbol of social responsibility, as he met with the world leaders & spoke before world bodies, to convince governments & institutions to help the world poor. His efforts were rewarded in countries around the world: many governments & institutions responded, by reducing the dept owed to them by third world nations. The lesson?

Serving the Community

In the 21st century, serving ones community makes good business sense as well & has in fact become a front-burner business mandate.

From Community Relations to Social Economics

In light of the increasing diversity of society, organizations must become more diverse & learn how to deal and communicate with those who differ in: work background, education, age, genre, race, physical abilities, religious beliefs, sexual orientation, and other perceived differences. In the 21st century business notion that, a company must be a citizen of the community in every respect, and accept its role, as an agent for social change in the community.
Thus, with the help of New Age technology and social media the global dialogue comes to the next level

Giving back to the Community through the Interactivity Effect

Sharing is Caring

To keep the public's emotion aroused and therefore encourage participation in the shared vision, we will have to constantly pique their curiosity. This means exploiting the participatory aspect of new technology & social networking to its fullest. The role of multimedia will in that case be to deepen relationships on a personal level.

Giving back to the community Case Studies

In a very significant development for eHealth, a broad adoption of Web 2.0 technologies and approaches coincides with the more recent emergence of Personal Health Application Platforms and Personally Controlled Health Records such as Google Health, Microsoft HealthVault, and Dossia. Medicine 2.0 applications, services, and tools are defined as Web-based services for health care consumers, caregivers, patients, health professionals, and biomedical researchers, that use Web 2.0 technologies and/or semantic web and virtual reality approaches to enable and facilitate specifically 1) social networking, 2) participation, 3)apomediation 4) openness, 5) collaboration, within and between these user groups. http://www.jmir.org/

A Cross Cultural Network for Poverty Aleviation

Enterprise Solutions to Poverty

Transforming Business analyzes and catalyzes the contribution of entrepreneurship to human and environmental well-being. Its focus is on enterprise solutions to poverty. We are interested in practical solutions "what works? Social scientists increasingly agree that social capital is fundamental to business success, economic development and well-being. Through innovative research and instruction we aim to channel the rising concern about global poverty in fresh directions that will deliver tangible improvement and genuine opportunities for people in poverty, based on a biblical, holistic approach to what it means to be human.

Manu Tsao

Radio la Colifata A disruption to the Argentina ethics, Manu Tsao Networked the patients of a mental hospital, in a world campaign against racism. The cause related venture gave mental institutions in Argentina million of dollars through the live concerts and the YouTube and Internet Radio fees. http://www.manuchao.net/en/

The Bible of Networking

How to brand yourself and be yourselves best agent

HR professionals are now recruiting via Linkedin or Facebook and your resume is no longer what it used to be, as it is formatted to brand you and manage your profile online. Some simple tips Cv Creator: Go to Linkedin Resume Creator and transform your personal data entered into a powerful profile that is apt to show on search engines Filter: Remember that you rarely have a second chance to make a first impression and stay away from Fb postings when youre feeling emotional. Your electronic trace will appear even after you delete the questionable post Be personal: In social media like in real life you dont share everything with everyone. Filter your settings so that your personal details are not all over fb by the wrong people. Dont trust anyone and dont share the same amount of info with friends and professional contacts alike Noblesse oblige: cyber relationships are the same as in real time. You have to keep the fire on, by keeping in touch, sharing your thoughts and rewarding your network contacts showing that you care, so that you dont have inactive contacts Be brief: Twitter is an exercise of effectiveness and economy of speech. Remember you have to make your statements in 114 characters. This is the utmost communication strategy who makes the real statement about you. The same goes for Linkedin. And remember. The less you share, the least of errors you are expected to commit.

VirtualCommunities/ Netiquette

The successful practice of on line media relations. depends on knowing which publics can have an impact on the organizations image and its ability to meet their objectives. Traditionally, audiences come in all types of configurations: people of common interests, journalists, activists Online it can be much easier to find these audiences, since they tend to congregate in Virtual Communities.

Star trek, Eurovision, dolphins, Toyotas, glamour photography, Appalachian Literature, nuclear engineering, Paris Hilton, the Titanic

Virtual Communities

There is a protocol, never to be disrupted while designing a web event, home page, rogue chat room or whatever it takes. It consists of four simple rules:
Stick to the Virtual Community spirit. You are not to introduce another topic within the discussion, otherwise, you are an outcast and you are ex-communicated. Pull instead of Push. Promotion until now was based practically on creating the need and therefore pushing the consumer to make a sale. But since people are not before a computer waiting for your message, you have to rely on pull. The web allows them to engage in the new activity of pulling the information stored when they need it. Lurk before you participate. Lurk is a bit of online jargon, that means you should read what other people are saying, before you make your own contribution to the discussion . Identify yourself if you are the organization. Wall Mart suffered a big loss when activist consumer members of a Rogue site realized that a member of the community was representing the organization, making positive or negative leaks on their behalf, to influence decision makers on employment issues.

Blogging for Business People join People

http://www.mlminsidersecrets.com
Blogging offers some compelling advantages for business. If it didnt, nobody else would be doing it. But every day, more and more businesses have blogs. Here are some of the benefits: Attracts new customers from new demographics than your company has previously serviced. People who read blogs generally spend more money online than people who dont. Helps you answer the question: where are my next generation of customers coming from? Provides your existing customers with a new window through which to see you and through which you can see them, via visitor statistics and/or comments. Increases your companys presence and placement in search results. Blogs constantly churn out new content full of keywords your potential customers will using to search online for products and services related to your company. Puts a human face on an abstract entity such as a company.

Communities of Practice

The practice: A community of practice is not merely a community of interest--people who like certain kinds of movies, for instance. Members of a community of practice are practitioners. They develop a shared repertoire of resources: experiences, stories, tools, ways of addressing recurring problemsin short a shared practice. This takes time and sustained interaction. A good conversation with a stranger on an airplane may give you all sorts of interesting insights, but it does not in itself make for a community of practice. The development of a shared practice may be more or less self-conscious. The "windshield wipers" engineers at an auto manufacturer make a concerted effort to collect and document the tricks and lessons they have learned into a knowledge base. By contrast, nurses who meet regularly for lunch in a hospital cafeteria may not realize that their lunch discussions are one of their main sources of knowledge about how to care for patients. Still, in the course of all these

http://www.youtube.com/watch?v=63rQ3S8EHoA

Social Networking as a Social Product

The word event means an occasion, a gathering of people at a certain place at a certain time for a specific reason. Each occasion can be called something different, but the word event changes according to the occasion. The names change, but still, the process remains the same.

We are gathering people for a common event that is planned, organized, and detailed. The importance lies in the similarities of events, using your skills, talent, and experience to produce and manage these events successfully.

Staging a web event

To stage a web event, consider the million dollar question: Why people meet? The reasons people gather for events are as diverse as people who attend them.
Annual meetings Appreciation di9nners Attract new sponsors Boost morale Celebrations Communicate issues Education Entertainment/fun Exchange ideas Increase membership Increase sales Job requirement Make decisions Milestones Networking Promote a new product Recognition Raise money Support a cause ..and the list is infinite

The first Web-Networking events

- Blairwitch Project - - Prince

THANK YOU!