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Industry Analysis 2013

45

Chapter-4

CONCL USION

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Industry Analysis 2013

46

4.1 CONCLUSIO N:

The newspaper industry is a small industry. It does not contribute much in the GDP but theimpact of the newspaper in the readers mind is immense.

Newspaper consist information relatedto sports, advertisement, states, national and international affairs etc. This is the only tax

freeindustry; investor prefers to invest in newspaper industry due to high return on investment. Nowa days people use in ternet to gather inf

ormation and new s. These substitute s like TV,internet, radio etc. Are focusing on providing information in a more precise and simple way.

Dueto this reason the readers are losing interest from newspaper. The future of newspaper industry isquite competitive. The technological

advancement in the news media has given a breakthroughcom petition to the newspaper industry. Now people prefer to read news online

then throughnewspaper . Despite of all this challenges the newspaper industry has attained stability in themarket. The major part of

revenue for these industries comes from the advertisements it makes.Since the internet and media has not penetrated to most of the part in the country so

still therenewspaper is the major part of customers life in order to gather information regarding local,national and

international affair s.

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Industry Analysis 2013

47

REFERENCE S:
1.

http://www.bbc.co .uk/news/business -143627232. CRISILIndian Newspaper Industry: Improved Edition Ahead

3. http://www.epw.i n/specialarticles/growthand-structuraltransformationnewspaper-

industryindia.html4. Grimes W.B.Newspapers, Mergers & Acquisition 5.

Hooke PaoloWhy newspaper markets are growing in China and India, while theydecline in the US and UK 6.

http://www.icmrin dia.org/casestudie s/catalogue/Busin ess%20Strategy1/ Hindustan%20Ti mes%20vs%20Th

e%20Times%20of %20India.htm7. http://www.indian journals.com/ijor. aspx?target=ijor: mcomm&volume

=4&issue=1&artic le=0048. MarketLineGlobal Newspaper (February-2013) 9.

Mohanraj M.Prasanna, Madhu.S, Anandan.CStudy of the Impact of Values andLifestyles (VALS) on Brand Loyalty with

Special Reference to English Newspapers(2006) 10.

Murdoch RupertIndian Newspaper Industry (Chapter-3)

11. Niku, Komulainen, AhveninenCompetitiveness of the Indian Paper Industry (2002)

12. http://www.slides hare.net/guestacd5 bd/industryanalysis-of-printmedia13.

http://theviewspap er.net/is-indiannewspaperindustryflourishing-orfloundering/14.

http://rni.nic.in/pii .asp

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