DEPARTMENT OF ECONOMICS

THE IMPACT OF ADVERTISMENT ON SALES PERFORMANCE

BY

ASMA JAFAR

DEPARTMENT OF ECONOMICS LAHORE COLLEGE FOR WOMEN UNIVERSITY

LAHORE COLLEGE FOR WOMEN UNIVERSITY

DEPARTMENT OF ECONOMICS

DECLARATION

I hereby declare that this project is my original work and it has not been submitted in this form or any other form to this or any other institution for examination purposes. Any quotation made has been referenced accordingly.

LAHORE COLLEGE FOR WOMEN UNIVERSITY

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DEPARTMENT OF ECONOMICS

ABSTRACT
The study aimed at assessing the effect of advertising on the performance of an organization, case study being Mukwano industry in Kampala. The study was mainly looking at advertising and performance of Mukwano industry and if this was effective to the organization. The researcher used a cross sectional research design with both qualitative and quantitative methods with a population study of 150people out of which a sample size of 40 employees was chosen .Stratified sampling design was used to divide the employees into strata which were departments under which the employees worked ,and they included marketing ,operational, production and supply departments .Using simple random sampling respondents were chosen from the different departments selected and questionnaires distributed to the selected respondents from the four departments in the industry. Both the primary and secondary data was used during collection of data. Data was collected by use of questioners and observation method s and analyzed in form of tables. Findings revealed that Mukwano advertises most of its products and it uses different forms of advertising and media, but the level of Mukwanos sales was declining despite of their frequent advertisements. There was a strong relationship of(r= 0.9 0) between advertising and sales performance.

LAHORE COLLEGE FOR WOMEN UNIVERSITY

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DEPARTMENT OF ECONOMICS

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION CHAPTER 2: LITERATURE REVIEW CHAPTER 3: RESEARCH METHOLOGY CHAPTER 4: CONCLUSION CHAPTER 5: RECOMMENDATION REFERENCES

LAHORE COLLEGE FOR WOMEN UNIVERSITY

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