We are doing our research on consumer ethical attitude. In this regard we have identified a few items as shown below.

We request you to provide your level of agreement to each of the following items. Although there are no right or wrong answer for each item, we are interested knowing your honest and frank response. We assure you that the data provided by you will be kept strictly confidential and your identity will be never disclosed and that the responses will be used only for research purposes. SECTION-I Please indicate your perception of the ethicality of the following statements: (1 = strongly believe that it is wrong; 5 = strongly believe that it is not wrong) (1) (2) (3) (4) Drinking a can of soda in a supermarket without paying for it. Using a long distance code that does not belong to you. Giving misleading price information to a clerk for an unpriced item. Reporting a lost item as stolen to an insurance company in order to collect the money. (5) Changing price-tags on merchandise in a retail store. (1) (2) (3) (4) (1) (2) (3) (4) (1) (2) (3) (4) (5) (1) (2) (1) (2) (3) (4) Not saying anything when the waitress miscalculates the bill in your favor. Getting too much change and not saying anything. Lying about a childs age in order to get a lower price. Moving into a new residence and finding that the cable TV is still hooked up, and using it rather than signing up and paying for it . Stretching the truth on an income tax return. Using a coupon for merchandise you did not buy. Using an expired coupon for merchandise . Not telling the truth when negotiating the price of a new automobile. Taping a movie off the television. Returning merchandise after trying it and not liking it. Recording an album instead of buying it. Using computer software or games that you did not buy. Spending over an hour trying on different dresses and not purchasing any. Downloading music from the internet instead of buying it Buying counterfeit goods instead of buying the original manufacturers brands Purchasing something made of recycled materials even though it is more expensive Recycling materials such as cans, bottles, newspapers etc. Buying brands labelled as environmentally friendly even if they dont work as well as competing brands Buying only from companies that have a strong record of protecting the environment

(1) Returning to the store and paying for an item that the cashier mistakenly did not charge you for (2) Correcting a bill that has been miscalculated in your favour (3) Giving a larger than expected tip to a waiter or waitress

(4) Not purchasing brands from companies that you believe dont treat their employees fairly

SECTION-II Please indicate your level of agreement with the following statements (1 = strongly disagree; 2= disagree; 3 = no opinion; 4= Agree; 5 = agree strongly) (1) Never tell anyone the real reason you did something unless it is useful to do so. (2) The best way to handle people is to tell them what they want to hear. (3) One should take action only when sure it is morally right. (4) Most people are basically good and kind. (5) It is safest to assume that all people have a vicious streak and it will come out when given the chance. (6) Honesty is the best policy in all cases. (7) There is no excuse for lying to someone else. (8) Generally speaking, people will not work hard unless they are forced to do so. (9) All in all, it is better to be humble and honest than to be important and dishonest. (10) When you ask someone to do something for you, it is best to give the real reasons for wanting it rather than giving reasons which carry more weight. (11) People who get ahead in the world lead clean, moral lives. (12) Anyone who completely trusts others is asking for big trouble. (13) The biggest difference between criminals and others is that the criminals are stupid enough to get caught. (14) Most people are brave. (15) It is wise to flatter important people. (16) It is possible to be good in all respects. (17) Bernard was wrong when he said that there is a sucker born every minute. (18) It is hard to get ahead without cutting corners. (19) People suffering from incurable diseases should have the choice of being put painlessly to death. (20) Most people forget more easily the death of their father than the loss of their property.

SECTION III

Please indicate your level of agreement with the following statements (1 = strongly disagree; 2= disagree; 3 = no opinion; 4= agree; 5 = strongly agree):

(1) A person should make certain that their actions never intentionally harm another even to a small degree. (2) Risks to another should never be tolerated, irrespective of how small the risks might be.

(3) The existence of potential harm to others is always wrong, irrespective of the benefits to be gained. (4) One should never psychologically or physically harm another. (5) One should not perform an action which might in any way threaten the dignity and welfare of another individual. (6) If an action could harm an innocent other, then it should not be done. (7) Deciding whether or not to perform an act by balancing the positive consequences of the act against the negative consequences of the act is immoral. (8) The dignity and welfare of people should be the most important concern in any society. (9) It is never necessary to sacrifice the welfare of others. (10) Moral actions are those which closely match ideals of the most perfect action. (1) There are no ethical principles that are so important that they should be a part of any code of ethics. (2) What is ethical varies from one situation and society to another. (3) Moral standards should be seen as being individualistic; what one person considers to be moral may be judged to be immoral by another person. (4) Different types of moralities cannot be compared as to rightness (NE). (5) What is ethical for everyone can never be resolved since what is moral or immoral is up to the individual. (6) Moral standards are simply personal rules which indicate how a person should behave, and are not to be applied in making judgements of others. (7) Ethical considerations in interpersonal relations are so complex that individuals should be allowed to formulate their own individual codes. (8) Rigidly codifying an ethical position that prevents certain types of action stands in the way of better human relations and adjustment. (9) No rule concerning lying can be formulated; whether a lie is permissible or not permissible totally depends on the situation. (10)Whether a lie is judged to be moral or immoral depends on the circumstances surrounding the action.

SECTION-IV

The following items relate to your attitude toward business, in general. Please indicate your level of agreement (1= Strongly Disagree; 2= Disagree; 3= Neither agree nor disagree; 4= Agree; 5= Strongly Agree).

1. There have been occasions when I took advantage of someone. 2. I sometimes try to get even rather than forgive and forget. 3. At times I have really insisted on having things my own way. 4. I like to gossip at times. 5. I have never deliberately said something that hurt someones feelings. 6. Im always willing to admit when I make a mistake. 7. Many businesses try to take advantage of customers. 8. Most products are not as durable as they should be. 9. Most companies are concerned about their customers. 10. In general, I am satisfied with most of the products I buy. 11. What most products claim to do and what they actually do are two different things. 12. The business community has helped raise our country's standard of living.

SECTION- V In this section, a set of six situations are presented. Please read each of these situations carefully and indicate what you would do yourself in the same situation, by choosing one of the options given beneath each situation. Situation 1 An executive earning $80 000 a year has been padding his expense account by about $4 000 a year. Is this acceptable? [Choose one of the following] Unacceptable, regardless of circumstances. ( ) Acceptable, if other executives in the company do the same thing. ( ) Acceptable, if the executives superior knows about it and says nothing. ( )

Situation 2

Imagine that you are the president of a company in a highly competitive industry. You learn that a competitor has made an important scientific discovery which will give it an advantage that will substantially reduce, but not eliminate, the profits of your company for about a year. If there were some hope of hiring one of the competitor's employees who knew the details of the discovery, would you try to hire him/her? [choose one of the following] Probably would not hire him/her. ( Probably would hire him/her. )

( )

Situation 3 The minister of a foreign nation, where extraordinary payments to lubricate the decision-making machinery are common, asks you, as a company executive, for a $200 000 consulting fee. In return, he promises special assistance in obtaining a $100 million contract which should produce at least $5 million profit for your company. What would you do? [Choose one of the following]

Refuse to pay, even if the sale is lost. ( ) Pay the fee, feeling it was ethical in the moral climate of that country. ( ) Pay the fee, feeling it was unethical but necessary to help insure the sale. ( )

Situation 4 A recently hired manager is having problems on the job because of sexual harassment by a co-worker. She informs her supervisor that this is happening and that she is considering taking action. However, the company has no formal sexual harassment policy. What would you do? [Choose one of the following] Take disciplinary action against the co-worker. ( ) Do nothing and hope the situation takes care of itself. ( ) Write formal sexual harassment policies for the firm. ( )

Situation 5: A plant manager is concerned that the production process for a new product is putting too much hazardous waste into a nearby river even though the amount is not in excess of current government regulations. What would you do? [Choose one of the following]

Report any concerns I have to my superior and let him/her deal with it.

( )

Go to environmental groups outside the firm to assure that action is taken. ( ) Do nothing. ( )

Situation 6 The current marketing and advertising campaign for a consumer product is offensive to some minority groups that have expressed their objections. However, the product has been very successful on the market. As a manager in the consumer products division, what would you do? [choose one of the following]

Develop a completely new campaign ( ) Modify the campaign so that it is less offensive, in spite of risking a possible decrease in sales ( ) Continue the current campaign and do nothing ( )

SECTION- VI

In order to find out how respondents with demographic profiles are different with respect to their response, we would like to know your: 1. Gender : Male( ) Female ( ) 2. 3. Age : Between 20 25 ; 26 30; 30 40; 40 50; Above 50 4. 5. Occupation: Govt. Service ( ) Private Service ( ) Business ( ) Self-employed ( ) Student ( ) Not Employed ( ) Others ( Please specify) ____________________ 6. If employed, current job title/ designation: _________________

7. If employed, your status in the organization: Senior ( ) Middle ( ) Junior ( ) Not Applicable ( ) 8. Your total work experience: No prior work experience ( ) Less than 1 year ( ) 1 2 years ( ) 3 5 years ( ) 6 10 years ( ) 11 15 years ( ) More than 15 years ( ) 9. Total Family Monthly Income: Less than Rs.50000 ( ) Rs. 100000 150000 ( ) Above Rs.150000 ( ) 10. Marital Status: Married ( ) Single ( ) Rs.50000 100000 ( )

11. If you are a postgraduate student, please indicate the course you are currently pursuing:

Business Management ( ) Human Resources ( ) International Business ( ) Finance ( ) Operations ( ) Commerce ( ) Social Sciences ( ) Not Applicable ( ) 12. If you are a postgraduate student, please indicate your year of study: First Year ( ) Second Year ( ) Not Applicable