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INTRODUCTION OF SHAMPOO
1.1 1.2 1.# 1.$ 1.( Introduction of Shampoo Hi tor! of th" Stud! Shampoo u " in India O%&"cti'" of th" Stud! R" "arch M"thodo)o*!

INTRODUCTION OF SHAMPOO
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Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable.

+ott)" of hampoo and )otion manufactur"d in th" "ar)! 2,th c"ntur! %! th" C.-. Hami)ton Co. of .a hin*ton/ D.C. I Miss. Parveen ra studying in !i"vi #ollege of $cience, rts and #ommerce, M.com Part

II and !oll %o. 1&. A R" "arch Stud! on Shampoo in India . $ample si"e of the pro'ect is 1((. I analy"ed that what is ma'or problem of hairs. )ow to solve the problem of hairs* +hich brand was more used in Mumbai* +hich media was help to solve the problem of hairs* HISTOR0 OF TH1 STUD0 The word shampoo in ,nglish is derived from )industani chmpo -.,and dates to 1/01.The shampoo itself originated in the eastern regions of the Mughal ,mpire that ruled erstwhile India, particularly in the %awab of 2engal where it was introduced as a head
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massage, usually consisting of alkali, natural oils and fragrances. $hampoo was first introduced in 2ritain by a 2engali entrepreneur from 2ihar named $ake 3ean Mahomed, he first familiari"ed the shampoo in 2asil #ochrane4s vapour baths while working there in the early 15th century. 6ater, $ake 3ean Mahomed together with his Irish wife, opened 7Mahomed4s $team and 8apour $ea +ater Medicated 2aths7 in 2righton, ,ngland. )is baths were like Turkish baths where clients received a treatment of champi -shampooing.. 8ery soon due to $ake 3ean Mahomed fame as a bathing e9pert he was appointed :$hampooing $urgeon; to both <eorge I8 and +illiam I8. In the 1&0(s, the meaning of the word shifted from the sense of massage to that of applying soap to the hair. ,arlier, ordinary soap had been used for washing hair. )owever, the dull film which soap left on the hair made it uncomfortable, irritating, and unhealthy looking. 3uring the early stages of shampoo, ,nglish hair stylists boiled shaved soap in water and added herbs to give the hair shine and fragrance. =asey )ebert was the first known maker of shampoo, and the origin is currently attributed to him. #ommercially made shampoo was available from the turn of the 1(th century. 151> ad for #anthro9 $hampoo in American

Magazine showed young women at camp washing their hair with #anthro9 in a lake? maga"ine ads in 151> by !e9all featured )armony )air 2eautifier and $hampoo. @riginally, soap and shampoo were very similar products? both containing the same naturally derived surfactants, a type of detergent. Modern shampoo as it is known today was first introduced in the 15A(s with Drene, the first shampoo using synthetic surfactants instead of soap. SHAMPOO US1 OF INDIA In India, a variety of herbs and their e9tracts are used as shampoos. very effective shampoo

is made by boiling soapnuts with dried Indian gooseberry -aamla. and a few other herbs,
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using the strained e9tract. This leaves the hair soft, shiny and manageable. @ther products used for hair cleansing are shikakai - cacia concinna., soapnuts -$apindus., hibiscus flowers and arappu - lbi""ia amara.. O+21CTI31 OF TH1 STUD0 1. To study the current India market for $hampoos. 1. To analy"e the relationship between a specific brand and problems of hair. A. To study the problems of hair and which brand was used. >. To study the used of shampoos by in which media is help to solve the problems of hair. B. To study that how to solve the problems of hair. R1S1ARCH M1THODO-O40 =eeping in view the $hampoo Market in I%3I which is very crowded and becoming

competitive day to day, we decided to the current problem of hairs and solve the problems of hair. The data was collected through the websites of different search engines like <oogle, M$%, Cahoo, +ikipedia etc. The data was also collected through different maga"ines, newspapers, research 'ournals, annual reports of the companies etc. To analy"e different market players of shampoos available in India, $+@T analysis of shampoo. $urvey method also used and analy"ed the data.

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R13I1. OF -IT1RATUR1
2.1 R"'i"5
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R13I1. Is hairfall giving you sleepless nights* !ela9. Namraata +adh"6a gives you Duick tips to tackle the fall of your means; vanity. E Make an effort to keep hair clean with regular shampooing and conditioning. 3irty hair gets infected faster causing dandruff and other problems, making it prone to heartbreaking hairfall. E Fse hair products designed specifically
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for

curbing

hairfall

religiously.

E )eat up coconut or almond oil and massage it to your scalp. 6eave it on for an hour and then shampoo it off. This increases blood circulation, strengthening the follicles. E void using hot styling products as they tend to make the hair brittle, leading to their fall. E pply warm green tea on your head, two bags prepared in a cup of water. 6eave it on for an hour and then shampoo it. The antio9idants in green tea gradually reduce hair fall and instead enhance hair development. E Tight hairstyles tend to loosen your roots, being a ma'or cause to hair falls. It would be advisable to stick to low and loose hairstyles. E +et hair is like a delicate baby. )andle your wet mane with care. 3on;t rub vigorously with a towel or bush. Fse a wide toothed comb to detangle. E Trim off split ends once every month to encourage healthy hair growth. -it"ratur" R"'i"5 Of Shampoo +rand related alternative medicine supplements and vitamins. lso e9plore information on 6iterature !eview @f $hampoo 2rand treatment,

health benefits G side effects with 6iterature !eview @f $hampoo 2rand products. Many of the sources come from our ,ncyclopedia of %atural )ealth and include relevant health topics. Fses vary, but may include ,nhancing Immune Hunction, and $trengthening )air and are non-H3 reviewed or approved, natural alternatives, to use for )eart 3isease, and 3amaged

)air. 6iterature !eview @f $hampoo 2rand products are reviewed below.

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DATA ANA-0SIS
#.1 Data Co))"ction
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#.2 #.# #.$ #.( #.: #.; #.<

India FMC4 Indu tr! Hair Car" Mar6"t Shar" of 3a)u" 7R . In Cror" 8 Shampoo Mar6"t and It9 4ro5th in India Mar6"t Shar" of Shampoo Compani" in India Top Shampoo +rand in India S.OT Ana)! i of Shampoo Mar6"t in India Data Ana)!="d 5ith Sur'"! M"thod

DATA CO--1CTION The following techniDues were adopted for data collectionI 1. Primar! Data> Primary data was collected through face to face interviews while filling up Duestionnaires. -1(( !espondents. 2. S"condar! Data>
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!elevant information was gathered from maga"ines, newspapers, 'ournals and pro'ect reports that formed the secondary data. #. Communication Approach> Hace to face interviews was taken as communication approach since it is better method in cases where slight probing is reDuired INDIAN FMC4 INDUSTR0 Products which have a Duick turnover, and relatively low cost are known as Hast Moving #onsumer <oods -HM#<.. HM#< products are those that get replaced within a year. ,9amples of HM#< generally include a wide range of freDuently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non durables such as glassware, bulbs, batteries, paper products, and plastic goods. HM#< may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.

Ta%)" 1. Cat"*or! .i " Shar" of FMC4 S"ctor Product cat"*or! Hood and beverages Personal care Habric care )air care 2aby care )ome care @T# products P"rc"nta*" mar6"t har" >A 11 1A (5 (> (> (B

Hrom the table it is observed that Hood and beverage segment leads the market share with >AJ followed by Personal care and Habric care with 11J and 1AJ respectively. +hereas the
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market share of hair care segment also contributes a considerable amount i.e. 5J of HM#< sector. HAIR CAR1 MAR?1T SI@1 IN T1RMS OF 3A-U1 7RS. IN CROR1S8 )air care category consists of five main products which includes shampoos, conditioners, herbal remedies, hair dyes and hair oil. Their market share in crores of rupees is presented in the following table. Ta%)" 2. Pr" "nt"d Hair Car" in Mar6"t Shar" 7R . In Cror" 8 Hair Car" #onditioner )air 3yes )erbal !emedies $hampoo )air @il Tota)
Apr A ,< Mar A ,B Apr A ,B Mar A 1, 4ro5th 7C8 Apr A 1, Mar D 11 4ro5th 7C8

>B /&(./ &/ 15&A.B AAA>.0 :2#,.<

00.& &&B.A 5B 115> A5>1./ ;2<#.<

>&.>> 1A.>( 5.1( 1B.0B 1&.1>

&/ 1(1&.0 BA./ 10A1.5 >01B.> <$1;.;B

A(.1> 10.15 ->A.>/ 1>.// 1/.(0

The total hair care market si"e in the year 1((&-(5 was 01A(.& crores of rupees. @ut of which hair oil segment constitutes the ma'or share with BA.B1J followed by shampoo segment with A1.&AJ. In 1((5-1( the total hair care market si"e was increased up to /1&A.&crores of rupees. gain ma'ority of share belongs to the hair oil segment with B>.1AJ followed by

shampoo segment with A1.>5J. In the year 1(1(-11, again the hair care market si"e was increased up to &>1/./5 crores of rupees in which hair oil segment has a lion;s share with B>.&AJ followed by shampoo segment with A1.1&J. SHAMPOO MAR?1T AND ITS 4RO.TH IN INDIA The hair care market in India is valued at K1(( million. It contributes &J in the total HM#< sector and has registered a growth of A.&J over the previous year. The hair care market can be segmented into hair oils, shampoos, hair colorants and conditioners, and hair gels. The si"e of shampoo market is 1/(( #rores of rupees with urban areas accounting for &(J of shampoo sold and rural areas accounting for 1(J of shampoo sold in country. The market is
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e9pected to increase due to increased marketing by players, lower duties and availability of shampoos in affordable sachets. $achet makes up to /(J and anti-dandruff shampoo up to 1(Jof the total shampoo sale. This is primarily a middle class product because more than B(J of the population uses toilet soaps to wash hair. The penetration level is only A(J in metros. The ma'or players are )F6 and Procter and <amble. 2rand loyalties in shampoo are not very strong. #onsumers freDuently look for a change, particularly in fragrance. Ma'or e9pectations from the product are improvement in te9ture and manageability, giving softness and bounce to hair, curing and avoiding damage to the hair. $outhern market is predominantly a sachet market, accounting for /( J of sachet volumes. In #ontrast, shampoo bottles are more popular in the %orthern markets. bout B(J of the shampoo bottles are sold in the %orthern region alone. The shampoo industry has lot of scope to be penetrated with all India penetration level at B1J with urban penetration at 01J and rural penetration at >0J till now.

MAR?1T SHAR1 OF SHAMPOO COMPANI1S IN INDIA

4raph 1 Sho5in* mar6"t har" of hampoo compani" in India

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The top three companies in shampoo market are )industan Fnilever 6td., Procter and <amble and 3abur. Hrom the pie chart, it is seen that )industan Fnilever 6td. is dominating the market with >0J of market share followed by Procter and <amble and 3abur with 1>J and 11J of market share. The other ma'or players in the market are Indian Tobacco company, 6;oreal and #avin=are with 0J, AJ and 1J of market share. TOP SHAMPOO +RANDS IN INDIA

4raph 2 Sho5in* top hampoo %rand in India

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The ma'or selling brands are $unsilk and #linic Plus which are dominating the market with 11J and 1(J of market share of shampoo segment followed by Pantene and )ead and $houlders with 10J and 1AJ respectively. 3abur is dominating the herbal shampoos with &J of the total market share of shampoo segment. S.OT ANA-0SIS OF SHAMPOO MAR?1T IN INDIA Str"n*th > The ma'or strengths of shampoo market includes low operational costs, presence of established distribution networks in both urban and rural areas, presence of well known brands in HM#< sector, increase in income level of customers. ."a6n" " I +eaknesses of shampoo market includes lower scope of investing in technology and achieving economies of scale, especially in small sectors, low e9ports levels, lack of education in rural market and so many products are already available in the market. Opportuniti" > Ma'or opportunities of shampoo market includes untapped rural market, rising income levels of customers, large domestic market all over the country, a population of over one billion, e9port potential of companies and high investment of customers on consumer goods. Thr"at > Threats of shampoo market includes removal of import restrictions resulting in replacing of domestic brands, slowdown in rural demand, new entrants of well known international brands and spurious goods and illegal foreign imports of different shampoo brands. DATA ANA-0@1D .ITH SUR310 M1THOD L. 1 3o use shampoo* Ces R" pon " 0(J of female and >(J of male used shampoo i.e. 1((J people are used the shampoo. L.1 +hich of the following brands of shampoo used*
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%o

3ove #linic Plus R" pon "

)ead G $houlder Pantene

I analy"ed that comparison of male and female these two brands of shampoo are very used that is 3ove and )ead G $houlder. I research for primary data to Luestionnaire face to face communication. I analy"ed that is 1&J of male used to )ead G $houlder and 1(J of female used to )ead G $houlder and 11J of male used to 3ove and 1BJ of female used to 3ove. People are used #linic Plus and Pantene. 1BJ female used Pantene is a second highest shampoo of female.

4raph # Shampoo +rand in India Curr"nt)! U "d L.A Hactors you consider while purchasing a shampoo of hairs problems. )air Halls 3ryness 3andruff $mooth and $ilky

R" pon " Hair Pro%)"m

1>

Ma)"

F"ma)"

3andruff )air Halls $mooth and $ilky 3ryness

1A / 1> 0

10 1A 1& A

Purchasing a shampoo of hairs problems analy"ed that people have choice smooth and silky hairs it is first choice of purchasing factor. $econd factor is hair falls. Third factor is 3andruff and fourth factor is 3ryness. L.> +ho influence you to purchase the brand* Hamily dvertisement R" pon " P $elf Hamily 3octor dvertisement Ma)" 10 / > 1A F"ma)" A5 & B & dvertisement is 3octor $elf

I analy"ed that people have first self the purchasing of shampoo brand.

second the purchasing of brand and family is third purchasing of brand and fourth one is doctor. L.B 3o you agree the hair falls is a ma'or problem* gree 3isagree

R" pon " Hair Fa)) gree 3isagree F"ma)" B/ A Ma)" AA /

Most of the people are agree to hair falls is a ma'or problem. 8ery few people are disagreeing
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for this statement. L.0. +hat are the ma'or problems of hair* 3andruff 3ryness G !oughness R" pon " The following hair problems in India )air falls, 3andruff, $plit ,nds 3ryness G !oughness. )air falls and 3andruff are very high problems )air falls is 1(J of male and 1BJ of female are agree. 3andruff 1>J of male and 10J of female are agree. These two ma'or problems are face to male and female in India. $plit ,nds and 3ryness G !oughness are same 1(J of female face to problems of hair in India. 3ryness G !oughness is very few people face to problem of hair in India. )air Halls $plit ,nds

4raph $ Ma&or pro%)"m of hair in India L./ +hich of the following factors mainly affect your choice* Price 2rand R" pon " 2rand is very highly choice of factor affecting of people. ,ffect is high choice of factor affecting of people. Price is low choice of factor affecting of people and Packaging is very
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,ffect Packaging

low choice of factor affecting of people.

4raph ( Sho5in* factor aff"ct of hampoo choic" in India L.& +ould you refuse the international brands* Ces R" pon " Ma)" 11 15 F"ma)" A/ 1A %o

Ces %o

B1 people are refused the international brands and >1 people are not refused the international brands. L.5 )ow do you know about the shampoo brand* T8 %ews R" pon " Ma)" AB > %il 1
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Maga"ines !adio

T8 Maga"ines !adio %ews

F"ma)" BA 0 1 1

T8 is know about the brands, it is very helpful of solve the problems of hair. People watching a T8 and whichever shampoo of brands are used. AB male and BA female T8 is known about the brands. L.1( 6evels of satisfaction you are getting from your shampoo brand. )ighly $atisfied 3issatisfied R" pon " Ma)" / 15 > %il F"ma)" 5 >1 0 A $atisfied )ighly 3issatisfied

)ighly $atisfied $atisfied 3issatisfied )ighly 3issatisfied

People are very satisfied whichever currently brand used, few people are dissatisfied or highly satisfied and highly dissatisfied only A females level of satisfaction of brands.

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FINDIN4S/ R1COMM1NDATIONS AND CONC-USION
$.1 $.2 Findin* R"comm"ndation
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$.#

Conc)u ion

FINDIN4S

+e;ve developed head G shoulders so it doesn;t smell or feel like what you might e9pect
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from anti-dandruff, scalp treatment shampoo. @ur patented pending formula is gentle and kind to hair, leaving it feeling soft and smelling fresh thanks to a range of fresh, "ingy aromas. %o wonder it;s used by leading celebrity hairdressers like 2en $kervin. dandruff* +hat dandruff* head G shoulders is rich in Minc Pyrithione -MPT@. which is highly effective at fighting and helping preventing dandruffN symptoms and itchy, flaky scalp. +e even went as far as developing a uniDue patented new particle shape to increase MPT@;s dandruff control effectiveness. nd recently, we discovered that a "inc carbonate-containing formula with s for

MPT@ is even more effective than a MPT@ formula alone. This helped us create 8ita"inc comple9, available in all head G shoulders products. The Hormula with 8ita"inc works so well because it;s highly bio available, meaning it acts on your dandruff symptoms the dandruff-causing fungus very effectively. nd that means you

begin to controlOfight say goodbye to flakes and itchy, irritable scalps Duickly, too. %ow, head G shoulders scientists are taking dandruff and dry scalp research to the ne9t level with the Malasse"ia <enome Pro'ect. Together with leading collaborators, they;ve seDuenced the genome of Malasse"ia globosa. This should create more opportunities for even more effective future dandruff and dry, itchy scalp treatments.

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)ope everybody is doing good, today I am going to share 3ove )air Therapy )air Hall !escue $hampoo and #onditioner !eview. I have tried few hair fall rescue shampoos, but they all failed to work for my hair. Instead of reducing hair fall they increased my hair fall, so I have stopped everything and started to treat my hair fall issue through diet. This method is working and still I need something effective for e9ternal treatment. $o, bought this $hampoo and using it for one and half month.

R1COMM1NDATIONS Target those people who use shampoo and trust the shampoo as their best solution for hair care. 3evelop Duality and brand image so that buy trial of your brand levels with a good
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image and the followed by usage of bigger which then will be used by them. Identify the benefits such as hair strengthening. Missing from shampoo and makes them the F$P of new brand. The F$P could be rebuilding damaged hair, shiny and healthy. 6ook for different problems for which people use shampoo for hair care falling hair and dandruff;s etc. nd deliver the same of high Duality and at the same time

positioning the brand as solution for your hair problem which also re'uvenate your hair, and keep your hair healthy so that target group. 3ove anti-dandruff shampoo and 3ove hair fall rescue shampoo is use. I think it is very good brand for solve the problems of hairs.

CONC-USION In India the market share of hair care segment contributes a considerable amount i.e. 5J of HM#< sector which is continuously increasing from 01A(.& crores of rupees to &>1/./5 crores of rupees in the commercial years of 1((&-(5 to 1(1(-11. The shampoo market is dominated by )industan Fnilever 6td. with a market share of >0J followed by Procter and
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<amble with 1>J. )industan Fnilever 6td is best of shampoo 3ove is -A/. of product. 3ove shampoo is ma'or used in India. 3ove shampoo was solving the problem of hairs. T8 is good to advertisement of shampoos brand because most of people watching a T8. People are very easily solving the problem of hairs. I research that &&J people are watching a T8 and brands name know. I research that two problems are ma'or India )air falls and nti-3andruff I research that )ead G $houlder shampoo is solving the problem of nti-3andruff and 3ove

shampoo is solving the problem of )air falls. International brands are also help to solve the problems of hair.

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APP1NDIE
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Fu" tionnair" +i%)io*raph!

FU1STIONNAIR1 P1RSONA- D1TAI-S %ameI geI 1/ - A( @ccupationsI $tudents 1. 3o you use shampoo* Ces %o <enderI Male Hemale

1. +hich of the following brands of shampoo used*

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3ove #linic Plus

)ead G $houlder Pantene

A. Hactors you consider while purchasing a shampoo of hair problems. )air Halls 3ryness 3andruff $mooth and $ilky

>. +ho influence you to purchase the brand* Hamily dvertisement 3octor $elf

B. 3o you agree the hair falls is a ma'or problem* gree 0. +hat are the ma'or problems of hair* 3andruff 3ryness G !oughness )air Halls $plit ,nds 3isagree

/. +hich of the following factors mainly affect your choice* Price 2rand ,ffect Packaging

&. +ould you refuse the international brands* Ces %o

5. )ow do you know about the shampoo brand* T8 %ews Maga"ines !adio

1(. 6evels of satisfaction you are getting from your shampoo brand. )ighly $atisfied 3issatisfied $atisfied )ighly 3issatisfied

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+I+-IO4RAPH0 1. #. !. =othari. !esarch Methodology Methods and TechniDues. $econd !evised ,dition 1((>, Page 1-1. 1. "har =a"mi, Business Policy and Strategic Management, $econd ,dition, PP 1>5-10A,

1((0, Tata Mc<raw-)ill Publishing #ompany 6imited, %ew 3elhi. A. 2utler, )., Poucher4s Perfumes, Cosmetics and Soaps, 1(th ,dition, PP 1&5-A(0, P 1((( =luwer cademic Publishers. Printed in <reat 2ritain.

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>.

lbert Herrer, #arme )idalgo, !enata =aps, Qiannis $. =ougoulis, -1(11., :!evision of

,uropean colabel criteria for $oaps, $hampoos and )air #onditioners;. B. )imani $harma, $hallu Mehta -1(11., :#ustomer attitude towards the use of shampoosI case study of $irsa city;, International Journal of Research in inance ! Mar"eting , 8olume %o. 1, Issue %o. 1, PP 10/-1/&. 0. www.google.com

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