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Godrej Consumer Products Ltd.(GCPL) is a major player in the Indian FMCG market with leadership in personal, hair, household and fabric care segments. The company employs 950 people and has three state-of-the-art manufacturing facilities at Malanpur (M.P.) Guwahati (Assam) and Baddi ( H.P.). Their focus is on providing our customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life. This is achieved through the brands the company markets. They are among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL , FAIRGLOW , GODREJ NO 1 . Their FAIRGLOW brand, India's first Fairness soap, has created marketing history as one of the most succesful innovations. They are the leader in the hair colour category in India and have a vast product range from GODREJ RENEW COLOURSOFT LIQUID HAIR COLOURS, GODREJ LIQUID & POWDER HAIR DYES to GODREJ KESH KALA OIL, NUPUR based Hair Dyes. Their Liquid Detergent brand EZEE is the market leader in its category. They are also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country. They are supported in our endeavour by a state-of-the-art Research Centre based in Mumbai. Their quality products have been recieved very well in the international market and they are present in more than -- countries across the world. They are an Equal Opportunity Employer and offer very rewarding career opportunities to people who join them. They have adopted the Total Quality Management system and our factories have received ISO certifications. Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the Godrej Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon. Godrej Consumer Products Ltd. (GCPL) acquisition of the South African business of Rapidol, U.K. as well as its subsidiary Rapidol International gives the company ownership of strong ethnic hair colour brands like INECTO and SOFLENE in ten countries. It also gives GCPL an opportunity to enhance its global presence through the Modern Trade Network and the ownership of customer listings of the INECTO and SOFLENE brands. Godrej Consumer Products Ltd. (GCPL), one of India's leading Fast Moving Consumer Goods (FMCG) companies acquired Godrej Global Mideast FZE on October 1, 2007. Godrej Global Mideast FZE is a 100% subsidiary of Godrej International Limited. It was established in Sharjah with the objective of distributing Godrej FMCG products in the Middle East. It has a strong network of distributors and sales personnel in countries such as Oman, Saudi Arabia, Kuwait and Bahrain. Godrej SCA Hygiene Limited is a Joint Venture Company between SCA Hygiene

Products AB, Sweden, (SCA) and Godrej Consumer Products Limited (GCPL) It will manufacture and market paper based absorbent hygiene products, specifically sanitary napkins and baby diapers, in India, Nepal and Bhutan. SCA and Godrej Consumer Products Limited will be equal partners in the Joint Venture. Renew cream hair colour is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. The renew cream hair colour is specially designed to give vivid colours on Indian hair so that The new Renew conditions your hair, not once but twice. Thus you get twice the shine and softness. New Renew cream hair colour contains Aloe + Protein conditioners that protect and revitalise your hair while you colour it. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. Renew transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair colouring a real pleasure. Renew spreads evenly on your hair to give a rich attractive colour all over that lasts for a long time. Renew cream hair colour is available in two sizes. 50ml priced at Rs. 65 (after a price discount of Rs. 15) and the new 20ml pack priced at a never before Rs. 35 (after a price discount of Rs. 5). The bigger pack is sufficient for colouring shoulder length hair and offers a range of attractive shades viz. Natural Black, Natural Brown, Burgundy, Light Brown, Light Golden Brown and CINNAMON RED (New shade). Renew 20ml is specially formulated for men and women with short hair. The new Renew 20ml pack is also ideal for touch ups. This means that you use and pay only for the quantity that you require. Now thats a great colour at a great value. The 20ml pack is available in popular colours Natural Black and Burgundy. About Godrej Hair Care Institute (GHCI) The Godrej Hair Care Institute is dedicated to the art and science of hair care. Set up by Godrej Consumer Products Ltd. (GCPL), the leaders in the hair colouring business in India, GHCIs key objectives are to; Promote the cause of hair care in India, Develop products to meet the unique needs of Indian consumers, Bring international quality products within easy reach of Indian consumers, Break attitude barriers, Change perceptions and create an understanding in 12 the consumer about hair care and Provide a knowledge base and hands-on experience to Indian professionals through world-class hair care educational programmes. Renew Highlights: Renew Highlights is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. Renew Highlights is a specially formulated kit that can give vivid highlights on Indian hair so that it enhances your personality. It can also be used on previously coloured hair. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. You can use it at home without the hassles of going to a salon. Renew Highlights transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy

to apply that it makes hair highlighting a real pleasure. Renew Highlights is available in 2 vibrant shades Blonde and Red. The product is so versatile that you can get a range of shades from a dramatic look to a subtle look by varying the time. Thus you can easily get the look that you desire. You can vary the timings to get a range of shades from Luminous Copper to Vivid Gold through the Blonde Highlights kit and from Red Burgundy to Vivid Red Streaks through the Red Highlights Kit. Renew Highlights is available at an unbelievable price of Rs. 125. From just wanting to camouflage grey hair, colouring has evolved to a fashion and grooming accessory. There is growing awareness and appeal of different techniques of enhancing hair. The launch of Renew Highlights now offers the convenience of highlighting ones hair within the comforts of your home. Its attractive price point of Rs. 125 will allow consumers all over the country and from all socio-economic backgrounds to transform their hair and personality in a jiffy. All Renew Hair color Products: Renew Powder Hair Colour Uses Water as its developer. Easy to apply and does not drip. Gives natural colour to hair from root to tip. Ensures 100% grey coverage Aloe Protein Conditioners a unique cream hair colour. breakthrough formula from Godrej Hair Care Institute. contains Aloe and Protein conditioners that protect your hair while you colour. giving revitalized coloured hair that shines with health. Renew Highlights : Home use Kit for Permanent Highlights Renew Highlights gives you the perfect way to give an attractive streak to your persona. suitable for people of all ages works on coloured as well as uncoloured hair This specially formulated non drip product with an easy-to-use brush, gives your hassle free application. Available in unique shades Red highlights and Blonde Highlights. You can vary the time for which you keep the product on the hair, and get results that you desire. Red pack can give you a shade result from Red Burgundy streaks to vivid Red streaks. Blonde pack can give you a shade result from Copper Brown streaks to Gold Blonde strike.

Godrej No.1, the flagship brand of Godrej Consumer Products Ltd., is now the largest selling Grade I Soap in India. Grade 1 is the highest quality standard laid down by the Bureau of Indian Standards (BIS). A Grade 1 soap is a soap which has a minimum TFM (Total Fatty Matter) content of 76% and also has the least number of additives, thus making it a pure soap. In a similar manner, depending on the TFM content and the level of additives present in the soap, they can be further classified as Grade 2, Grade 3 as well as Bathing Bars.

Consumer Feedback:

-"The name of my Godrej product is Godrej No.1 Ayurvedic soap ( healthy skin ). By using this

soap i feel my skin starts to glow and I think it also helps in cleaning my skin complexion. You product is very good.... -- Mohsina Khan (M.P.) -"The True Natural Beauty" Godrej No.1 soap available in six fragrances is a wonderful product by Godrej.The soap lasts longer.Many soaps from Sunlight to Lifebouy have come in market but Godrej No.1 Sandal is a soap with difference. Congratulations to the R&D team of Godrej !!! -Ghanshyam Bahadur Singh (U.P.)

Godrej powder hair dye, the flagship brand of GCPL and market leader in the hair of colorants has won the most trusted brand award, from readers digest in the colour Category. Godrej expert About product: Godrej powder hair dye, is the worlds largest selling hair dye, trusted and used by millions everyday. With its decades of expertise and unparalleled understanding of Indian hair godrej expert now brings to you 5 experts benefits to get youthful looking hair. Experts benefits: Colour lock formulation: It ensures uniform color absorbtion in each strand of hair and gives you longer lasting 100% grey coverage. Shampoo based dye: It helps in convenient and easy application of color. This dye spreads evenly through your hair right to its root and leaves your hair soft, young and natural. No ammonia: It assures gentle and safe dying of your hair. Nourishing conditioner:It makes hair luxury, soft, silky and shiny. Perfume: It gives you pleasant fragrance. It is available in 2 convinient sizes- a 3gm sachet for men and 6gm sachet for women which is adequate for long hair. Facts: Every second 6 experts sachet are purchased in India . If all sachets GCPL sold in year 2007-08 are lined up , they would more than cover entire parameter of India . If all experts cartoons GCPL were to be stacked the height would 300 times of that Mt. Everest. 19 Godrej researches spent decades in researching for hair color solutions to youthful looking hair. Researchers experienced understanding of the unique hair colouring needs of Indian men and women, they continuously strive to develop products and solutions that ensure

youthful looking hair. It is their appreciation and trust that has propelled godrej expert to use by millions everyday. The expert offers consumers 5 benefits which ensures that your hair looks young and so that young at heart can also look young for longer. With its unique and innovative color lock formulation the color is absorbed uniformly in each and every strand of your hair thus ensuring a longer lasting 100% grey coverage. So godrej expert has unique solution to combat effectively and ensure 100% grey coverage. It is available in super convenient powder form with a wick presence in 22lakh outlets across the nation so you can find right near you. When it comes to looking younger trust the expertise of godrej expert expert solutions to younger looking you. Cinthol Godrej Consumer Products Ltd. a major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, today unleashed 24-hour Confidence with the launch of the new, improved and expanded Cinthol range of soap, talc and deo with Bollywoods hottest hunk Hrithik Roshan as the new brand ambassador. Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), now offers a Deo range of soaps, talc and deo sprays in three exciting fragrances - Classic, Cologne and Sport in a trendy new packaging. It also offers Cinthol fresh soap and Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action. Speaking at the launch, Mrs. Tanya Dubash, Executive Director and President (Marketing) Godrej Industries, said The new Cinthol range is a result of research with consumers and stands for Confidence of Achievers who constantly strive to realize their aspirations without stopping. Cinthol give them 24-Hour Confidence and enables them to lead a Dont Stop Life. Hrithik Roshan with his boundless energy and passion to excel was our obvious and most appropriate choice for Brand Ambassador. He exudes Confidence and doesnt stop till he meets the high benchmarks he sets for himself. Cinthol Brand Ambassador, Hrithik Roshan added, Its an honors for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about 24- Hour confidence, energy and a 'Dont Stop' attitude it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle & attitude The new Cinthol range brings 24-Hour Confidence through Active Deo Formula, which controls body odor, Powerful Dry Shield that absorbs sweat, Ultra Scent Technology for long lasting fragrance and Freshness that revitalizes you 24x7. he New Cinthol range will be available across the country at modern retail and other outlets and will be supported by high-impact advertising on television, print, out-door, online and radio. In a significant move, Godrej Consumer Products Ltd is currently test-marketing Cinthol Skin Stimulating Deo Soap in West Bengal and Gujarat. Depending on the consumer response, the company can going to plans a national roll-out of the new product in the near

future. Godrej aim to provide consumers with their new technological breakthrough soap that has skin-stimulating beads producing essential oil. The company is also planning to beef up its distribution network by an additional 15 per centincludes both urban and rural marketswithin a year. At present, the company has around 2,000 distributors across the country. Researches revealed that the company are also planning to extend our on-going customer relationship management (CRM) initiatives called Collaborative Planning, Forecasting And Replenishments (CPFAR) to additional distributors in the near future. Thus, they will reduce our inventory levels by 10 per cent. They have also released an advertising campaign with a new tagline called Get Ready to promote their existing product Cinthol Lime Fresh in West Bengal and Gujarat. In the near future, they will be nationally rolling out an advertising campaign for this product as well. Cinthol Lime Fresh is the largest urban lime soap brand and its psychographic research has revealed a high correlation with the vitality segment. For the purpose, the companys ad budget this year will grow by an additional 10 per cent, compared to the previous year. According to experts, at present, Cinthol operates in three categories and its contribution to topline is soaps 92 per cent, talcum powders 6 per cent, and deodorants two per cent. The size of the total soap market is 4.2 lakh metric tonnes. Soaps
Soap sales expanded by 26% to Rs. 183.4 crore from Rs. 145.3 crore during the quarter . GCPL continues to be the second largest toilet soaps player with a market share of 9.5% for Q2 FY2008-09

Hair Colorants
Launched a new range of colours, in ammonia free powder and liquids, under the Godrej Expert Hair colour brand - Formulation incorporates colour balance technology which delivers a uniform shade to every strand of hair - Powder range is available in 4 shades Gentle Black, Burgundy, Dark Brown and Natural Brown each priced at Rs. 10 per sachet - The liquid form is available in 3 shades Gentle Black, Dark Brown and Natural Brown. This offers a quality colour brand at an affordable price Overall market share of the Company stood at 33.7% for the quarter under review

Liquid Detergents
Launched a new range of detergent, Ezee Bright and Soft - Product possess a unique Colour Guard Technology which protects the colours of the clothes - Available in 3 sizes 500 g pack, 200 g pack and 18 g sachet

Toiletries
All offerings including the Cinthol range of talc and deo sprays and Godrej Deluxe shaving cream continue to deliver strong growth New range of Cinthol Deo Sprays launched in compact 75ml bottles. Category endorsed by popular Bollywood star and youth icon Hrithik Roshan