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  • Library Leadership and Management Association Presentation Slides

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    Patricia Martin
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    Slides from my presentation at the annual American Library Association event in Chicago on July 10, 2009.

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    Library Leadership and Management Association presentation slides

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    Slides from my presentation at the annual American Library Association event in Chicago on July 10, 2009.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    59 views34 pages

    Library Leadership and Management Association Presentation Slides

    Uploaded by

    Patricia Martin
    Slides from my presentation at the annual American Library Association event in Chicago on July 10, 2009.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 34

    LAMA

    President’s
    Program
    July 2009
    © 2009 Patricia Martin all rights reserved
    What is the RenGen?

    • Ren = renaissance
    • Gen = generation
    Rebirth of a civilization
    © 2009 Patricia Martin all rights reserved
    Three indicators
    of a renaissance

    • Death comes first


    • Facilitating medium
    • Age of enlightenment

    © 2009 Patricia Martin all rights reserved


    RenGen demographic: who
    Baby Boom Gen Y
    43-61 years old
    10-28 years old
    ‘46-’64
    Gen X ‘79-’97
    4.5 75 Million
    29-42 years old 80 Million
    ‘65-’78
    4.0 48 Million
    Annual Births:Millons

    3.5

    3.0

    2.5

    2.0

    1930 1940 1950 1960 1970 1980 1990 2000


    Source: National Center for Health Statistics. 1998 © 2009 Patricia Martin all rights reserved
    RenGen psychographic
    Knowledge is power—Learn, baby, learn

    Evolving faster than institutions Embrace diversity

    Time-starved idealists--Live my values now

    Eco-conscious Sensualists

    slashers: engineer/poet/advocate Inner-directed creatives

    © 2009 Patricia Martin all rights reserved


    RenGen take cues
    from culture

    © 2009 Patricia Martin all rights reserved


    © 2009 Patricia Martin all rights reserved
    Depth of
    the shift
    Capitalism relies on conformity

    © 2009 Patricia Martin all rights reserved


    How do we
    market
    now?
    © 2009 Patricia Martin all rights reserved
    © 2009 Patricia Martin all rights reserved
    One
    true
    thing.
    © 2009 Patricia Martin all rights reserved
    Old way
    BRAND→

    © 2009 Patricia Martin all rights reserved


    New way
    USER→

    © 2009 Patricia Martin all rights reserved


    © 2009 Patricia Martin all rights reserved
    © 2009 Patricia Martin all rights reserved
    © 2009 Patricia Martin all rights reserved
    delight pleasure

    © 2009 Patricia Martin all rights reserved


    Fairy doors project

    Ann Arbor
    District
    Public
    Library
    The way forward

    Plant seeds
    © 2009 Patricia Martin all rights reserved
    © 2009 Patricia Martin all rights reserved
    © 2009 Patricia Martin all rights reserved
    kryptonite
    for cool ideas?
    FEAR
    © 2009 Patricia Martin all rights reserved
    If everyone loves you all the time…

    you’re
    probably
    mediocre.
    © 2009 Patricia Martin all rights reserved
    $?

    © 2009 Patricia Martin all rights reserved


    If you create a culture where people can
    connect…

    . . . the less you’ll spend


    on marketing
    © 2009 Patricia Martin all rights reserved
    © 2009 Patricia Martin all rights reserved
    When you return…

    Plant a seed and make


    something happen!

    © 2009 Patricia Martin all rights reserved


    © 2009 Patricia Martin all rights reserved
    Patricia Martin
    www.patricia-martin.com
    pat@patricia-martin.com
    Need
    Knowledge
    transfer

    How: Empowerment
    Emotion: Confidence
    © 2009 Patricia Martin all rights reserved
    Need
    Connection

    How: Interaction
    Emotion: Belonging
    © 2009 Patricia Martin all rights reserved
    Sharp intake of fear

    © 2009 Patricia Martin all rights reserved


    “We have to open up and
    let go if we want to grab
    on to the future.”

    © 2009 Patricia Martin all rights reserved

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