Beer better than Milk

There is more protein in beer than in milk. What's more, beer has fewer calories than apple juice, milk or cola and contains neither fat nor cholesterol. These claims have been made by the All India Brewer's Association. The ape body representin! "# beer manufacturers, has ur!ed the food processin! ministry to delink beer from the status of li$uor and whisky, so that it can be advertised and marketed like any other product. They have ar!ued that li$uor has an alcoholic content of "#.%& while beer has only up to '&. Beer is battlin! to !et the status of milk. The all India Brewer's Association (AIBA) have ar!ued in a memorandum to the !overnment that a !lass of beer contains more protein than does the same $uantity of milk. *ot just that. They have said that the calorie content in beer is lesser than that of a bottle of apple juice, milk or any cola. +o do not club beer with hard li$uor in computin! ta , ar!ues the industry. ,It has been !iven the status of a fast movin! consumer !ood (-./0) that can be traded over the counter at any departmental store,, says the 1ice23resident and 3resident of +haw Wallace. ,Beer distribution has to be made open as in +in!apore., The industry's representation for removin! beer restrictions are strai!ht and simple4 Beer is only an a!ri2food. Ar!uin! that it has neither fat nor cholesterol, the beer manufacturers' body has told the !overnment that an avera!e bottle of beer !ives four vital minerals and five important constituents of vitamin B and proteins. 5aw material for beer is malt, the same as for health drinks .altova and 6orlicks. In their representation titled 'Indian Beer Industry 2 *eeds 3olicy +upport'. AIBA has pitched beer as a ,mild and healthy bevera!e,, conformin! to the tenets of ,responsible, drinkin!. , Beer has to be ta ed on the basis of alcoholic stren!th keepin! levels on alcohol content as bench mark,, say many of the top manufacturer's. 7uties and ta account for "8& of the beer cost in India while it is of the order of #8& in 9+, -rance and 0ermany. They have said that the cost of one litre of beer taken as percenta!e of daily income in the hi!h sellin! states of Andhra, :arnataka and .aharashtra is close to #%&. The comparable fi!ures for 9+, -rance and 0ermany are less than ;&. And if India attains this level of even <=& then the beer should cost around 5s. ;8 per litre (5s. #8 per bottle). ,It is a hi!hly capital intensive business. It is not feasible for the brewers to sustain the current market pressure,, says the top shots. ,Brewin! companies are increasin!ly bein! declared sick,, they add.