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Aspects of the MIS Challenge

what businesses do customer moment of value role of IT

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What do businesses do?

serve customers serve each customer according to his unique needs

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Businesses must effectively use 3 key resources

information

information technology

people

to serve each customer

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What is the Customer Moment f !alue?

Providing service: When the customer wants it (time) Where the customer wants it (location) How the customer wants it (form) In a manner guaranteed to satisfy the customer (perfect delivery)

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"ole of I#$
%no&ing$
Time at which the customer s moment of value occurs !ocation where the customer s moment of value occurs "orm in which the customer s moment of value occurs
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I' #' IS A S(# ) #

*S #+A# ," !I-($

right people right information right time

#nowledge thru info
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I# perates in$
the new business environment

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Characteristics of .e& Business

globali$ation %ey resource: information e&commerce %nowledge wor%er computing

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/* BA*I0A#I .

products from all over foreign competition

trade blocs
'(TT )* +("T(
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Information 1 A %ey "esource

#nowledge is power and %nowledge comes from information today s economy: wants driven need more info large databases data warehouses

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(2Commerce
hottest topic in business, today accelerated-enhanced by IT home shopping, ban%ing, etc. )/I competitive scanning distributing info to prospective customers

new business hori$on

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%no&ledge Worker Computing

provides wor%ers with:
technology technology power software information technology %nowledge

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What is Information #echnology?

(ny computer&based tool that people use to wor% with information and support the information&processing needs of an organi$ation.

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What is the "ole of I# in Business?

0upports information& processing tas%s 0upports decision&ma%ing tas%s 0upports shared information 1 decentrali$ed computing 0upports innovation

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Information2,rocessing #asks
capturing information conveying information creating information cradling information communicating information

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Supporting -ecision Making

2!TP 2!(P

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Shared Information 3 -ecentrali4ed Computing

access to all information by anyone through technology spread across the organi$ation

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Innovation
do business in new ways create a competitive advantage

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Information 1 A .e& %ey Business "esource

data
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information
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)lo&s of Information
up down hori$ontal out

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Information #ypes
internal
specific operational aspects

e3ternal
outside environment

ob4ective
quantifiable description

sub4ective
attempt at description of un%nown
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Information2*iterate %no&ledge Worker

requisite s%ills:
define what information is needed %now how-where to get info understand what it means ma%e appropriate decisions maintain ethical and legal standards

%nowledge wor%ers outnumber others 5 to 6

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(thics
not laws personal interpretation how you want others to act toward you

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Summary
businesses use information, information technology and people to serve customers information is a %ey resource in this wants driven economy IT wor%s within the new business environment to convert information into %nowledge e&commerce is the hottest topic in business, today the information literate %nowledge wor%er is a sought& after commodity in the information age in which we all live
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Information System
Hardware Software

Peopleware Procedures
McGraw-Hill/Irwin

Data

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DONTS OF MIS DEVT.

1. Dont Buy a Turnkey Operation MORALE: Systems are much more likely to work if you design them yourself. 3. Dont Spend All Your Money on Hardware MORALE: Spend more on new applications and development. 5. Dont Let Co puter Sale! en and "T Mana#er! Make Co puter De$i!ion! MORALE: eware of the primrose path offered !y the specialist.
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DONTS OF MIS DEVT.

1. Dont Try to "n!tall an M"S %it&out an MS
Management System Management Info System (he company that has success in M"S applications is the company that plans for M"S. (o use an analogy& the organi)ation is the anatomy of the company& and the M"S is the nervous system. Assign a measure of performance to the M"S. "f its o!#ective is to improve revenue collection !y $% percent& determine whether it does this.

*lan Organi)e 'ontrol

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DONTS OF MIS DEVT.

MORALE: uild an M"S on top of a management system that includes the organi)ational arrangements& structure& procedures for ade+uate planning and control& clear esta!lishment of o!#ectives& and all the other manifestations of good organi)ation and management.

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DONTS OF MIS DEVT.

1. Dont 'all "n Lo(e %it& Your Sy!te MORALE: "f the system does not work& scrap it !efore losing more money. 3. Dont )ndere!ti ate t&e Ti e and *+pen!e o, De(elopin# a Sy!te MORALE: 'ost& time& and efficiency overruns are !ad news. (he credi!ility of the company is at stake& to say nothing of cost.

McGraw-Hill/Irwin

2002 The McGraw-Hill Companies, Inc. All rights reserve .