www.lamonitor.com • 256 D.P.

Road, Los Alamos, New Mexico 87544 •

505.662.4185 • fax 505.662.4334

September 28, 2009

Note to all business owners:

The past year has certainly been a challenging economic environment to operate in. During this recession
most businesses have tried to reduce operating expenses while trying to find creative ways to grow their
sales. Too often advertising and promotion is viewed as an unnecessary expense during a recession.
However, research indicates advertising can be a wonderful “anti-recession” tool. An article in the Harvard
Business Reviews states the following:

“The rationale that a company can afford a cutback in advertising because everybody else is cutting
back is fallacious. Rather than wait for business to return to normal, top executives should cash in on
the opportunity that the rival companies are creating for them. Staying in the fight when everyone else
is playing safe can bring about dramatic change in market position.”

With this in mind, the purpose of this letter is to provide you an opportunity to take a proactive approach to
growing your sales. We are now entering the critical Holiday season and we know how important it is that
you make your cash register ring. There is cautious optimism that the economy will begin to show modest
improvement. However, rather than waiting to see that improvement we would like to offer you an
opportunity to get ahead of the curve. Local businesses like yours are important to us. Your success means
our success. To help you have a bountiful Holiday season we are offering you the following incentive:

Discounted Print and Online Packages

To help you during the important Holiday season we will offer you discounted rates beginning October 1.
Enclosed you will find the specific rates for the Los Alamos Monitor. As you will see in the attached
material, each package includes a print ad (quarter, half or full-page) and an online ad (10,000 page
views).

The Los Alamos Monitor continues to be best medium for reaching this upscale demographic with well
above average discretionary income. Our print and online audiences are second to none. We have over
40,000 readers weekly and our website reaches more than 15,000 visitors a week on average. Our
readership and web traffic is so strong because of the intensely local content, news and advertising, which
we deliver daily. This is why the Los Alamos Monitor should be an important part of your plan in 2010 and
why I believe these incentives will provide an excellent return-on-investment for your operation. We
believe these discounted rates--during such an important retail period--will help you achieve your goals for
the Holiday Season.

Here at the Monitor, one of our primary missions has been, and will remain, helping businesses grow and
prosper regardless of the economic climate, and we look forward to serving you in 2010. Please do not
hesitate to call if you have any questions, comments or suggestions.

Sincerely,

Keven Todd
Interim Publisher