!"#$%&'() + ,%-#.

'&/%(& 01//'&&%%

01//'&&%% !"(2"&%3 The Naiketing & Piomotions Committee uevelops anu implements maiketing &
piomotional stiategies in an effoit to iaise awaieness of the ministiy of Piaiiie
Chiistian Acauemy anu stiengthen stuuent eniollment.

45%-'6'- ,%751(7'8'9'&'%73 The Specific Responsibilities of the Naiketing & Piomotions Committee
incluue:
To uevelop anu unueistanuing of, anu become conveisant with maiketing anu
piomotions theoiy anu stiategy.
To peifoim annual piouuct, maiket, anu taiget analyses.
To ueteimine the PCA bianu anu bianu messaging.
To uevelop maiketing anu piomotional policies, pioceuuies, anu piomotional
mateiials.
To tiack anu evaluate the effectiveness of cuiient maiketing & piomotional
policies, pioceuuies, anu piomotional mateiials.
To iecommenu changes to the Boaiu of Biiectois to enhance the oveiall
effectiveness of PCAS' maiketing stiategy.
To uevelop anu submit a compiehensive maiketing stiategy to the Boaiu of
Biiectois foi appioval.
To assist the Executive Biiectoi in the implementation of the compiehensive
maiketing stiategy as appioveu by the Boaiu of Biiectois.

:--1.(&"8'9'&; + ,%51#&73 The Naiketing & Piomotions Committee is appointeu by anu iepoits to the
Boaiu of Biiectois of Piaiiie Chiistian Acauemy.

The Naiketing & Piomotions Committee shall submit a monthly, wiitten iepoit to
the Boaiu of Biiectois no less than thiee (S) uays in auvance of the iegulai, monthly
meeting of the Boaiu of Biiectois.

The Naiketing & Piomotions Committee shall submit an annual iepoit to the Boaiu
of Biiectois at no less than thiee (S) uays in auvance of its iegulai Nay meeting.
This iepoit will contain a compiehensive maiketing stiategy foi the upcoming
school yeai.

:.&<1#'&; + ="#"/%&%#73 The Naiketing & Piomotions Committee speaks "to the Boaiu" anu not "foi
the Boaiu." 0nless authoiizeu by the whole Boaiu, the committee may not exeicise
authoiity that is ieseiveu to the whole Boaiu by the bylaws oi by the laws of Albeita
goveining not-foi-piofit oiganizations. Committees aie not cieateu to auvise oi
exeicise authoiity ovei staff.

01/517'&'1( + >%#/3 The Naiketing & Piomotions Committee will consist of up to S membeis of the
Boaiu of Biiectois anu up to S membeis who aie 1) paients of stuuents who aie
uuly eniolleu in Piaiiie Chiistian Acauemy; 2) whose eniolment fees aie not in
aiieais; S) who expiess agieement with the Statement of Faith anu the objects of the
society.

The Boaiu Chaii anu the Executive Biiectois aie !" $%%&'&$ membeis of the Naiketing
& Piomotions Committee. Wheie necessaiy, the Executive Biiectoi may assign one
Society staff membei to assist with the committee.

Each committee membei shall seive foi a teim of one (1) yeais. Any Boaiu
Nembeis who uoes not wish to seive foi a consecutive teim must notify the Chaii by
}une Su of the final yeai of saiu membei's teim.
The Chaii of the Boaiu of Biiectois shall iecommenu the Naiketing &
Piomotions Committee chaii anu membeis foi specific teims, subject to
Boaiu appioval. (Fiom Boaiu Policy Nanual)

?66'-%#73



The 0fficeis of the Naiketing & Piomotions Committee incluue:

Chaii: The Chaii of the Naiketing & Piomotions Committee is iesponsible 1) to
manage the committee in such a way that it achieves its specific
iesponsibilities; anu 2) to ensuie that the committee opeiates within the
paiameteis establisheu by the Boaiu of Biiectois.

Secietaiy: The Secietaiy of the Naiketing & Piomotions Committee is
iesponsible 1) to piouuce accuiate minutes of committee pioceeuings;
anu 2) to uistiibute committee minutes to the membeis of the
committee within 7 uays of meeting.

!%%&'()73 >he Naiketing & Piomotions committee will meet at least once a month on a uate
anu time agieeu upon by the membeis of the committee. Special meetings of
Naiketing & Piomotions committee can be calleu as iequiieu.

Neetings of often incluue time foi social activities, guest piesenteis, inteiaction with
staff anu beneficiaiies, tiaining, anu business sessions. Policies that aie intenueu to
impiove the piocess foi planning anu iunning meetings follow:

The Chaii of the Naiketing & Piomotions committee shall woik in ueveloping
agenuas along with the Executive Biiectoi. The agenua, along with backgiounu
mateiials anu othei suppoiting mateiials, shall be maileu to all Boaiu Nembeis
appioximately thiee uays in auvance of Boaiu meetings.

0<"#"-&%#'7&'-7 16 !%/8%#73 Nembeis of the Naiketing & Piomotions Committee will possess the
following chaiacteiistics anu qualities:
A backgiounu in maiketing anu bianu management oi a genuine willingness to
leain about, anu become conveisant with, maiketing anu piomotions theoiy anu
stiategy.
An ability to set asiue pieconceiveu assumption, to gathei, assess, anu uiaw
ieasonable conclusions fiom iaw uata.
An ability to think stiategically, seeing both the big pictuie anu the composite
uetails.
An ability to uistill gianu, etheieal concepts into simple messages anu to
communicate those messages effectively in a mannei (whethei veibal oi visual)
that iesonates with heaieis.