Tim Faminu

CIM U313 2.1 - 2.4

2.1 Identify client requirements based on their brief include the target audience

For the brand identity unit i have me given an assignment to research and analyze different existing media brands, focusing on their identity as a brand. After doing this i must then use what i have learnt as inspiration to create an brand identity for the up and coming collective OSD (Oh So Dope) and one of the artists King Thriller. I must do the following: Create and brand Ident (Logo) which will be used on all of their merchandise, flyers, T-Shirts and YouTube Channels etc. Create a poster size 11 x 17. Maybe for a mixtape launch or show. Create a mixtape cover (12.7 x 12.7)

2.2 - Generate and document a range of original ideas for the digital graphic montage and review the client, identifying different techniques, layout
and visual design.

IDEA 1 - LOGO
I think that logos should be simple as anything too complicated will not be remembered by the public. The OSD colours are white, black and red so all of these colours must be used in the brand logo as well as being incorporated into all of the other media related products and merchandise.

I have looked at the TDE logo for inspiration for the OSD logo. I think that the big letters and the simple font really works. There arent really any bright colours but it still really stands out and is easily recognisable wherever you see it.

I also think like the logo should have a unique feature to it like a little character that is associated with it or something along those lines. For example i could use a crown to represent King Thriller and a milk bottle to represent Milky. This wll also allow the logo to be easily recognisable and also will allow simple common objectsto be associated back to the brand

2.5

IDEA 1 - EP COVER
When coming up with the initial idea for my EP cover i looked at different covers from other artists for inspiration. I noticed that all of the covers gave a feel of the vibe of the EP before youve even listened to it and some of them even told stories through the pictures. Im also interested in hipster prints and black and white imagery so i have looked at a lot of black and white pictures and hipster art to take some inspiration from them for the King Thrillers EP cover.

IDEA 1 - POSTER
For the poster ive looked at some tour and album promotion posters. Again i have noticed that they all have the similar themes to either the albums or the artists/label logos. This means that if i am to do an EP promotion poster i must make sure that it is within the same vibe as the EP and it must include some of the same or similar artwork. I want the poster to be simple but effective. maybe with a nice picture of the artist and the EP cover on it. I want the fonts used to be bold and simple also. I will use the brand associated colours with in the poster so that it will always lead back to the OSD brand as well as having the OSD logo incoperated within the poster somewhere.

IDEA 2- LOGO
My second idea is similar to my last one but this time it focuses on the acronym of the name Oh So Dope which is what OSD stands for. For this idea i need to find a bold unique font which hasn't been used or is not associated with other brands. again i must incorporated the brand colours into the logo and i will perhaps find a suitable shape to use within the logo so that there is another thing that will represent the brand.

2.5

IDEA 2 - EP COVER
For the second EP cover idea i was thinking of having a distorted image of the artist on the front of the album cover, you will still be able to make out the artist even though he is slightly distorted. Everything else will fit in around the photo. The cover will be in black and white with some hints of colour to and some atmosphere to the cover. I want to use some block fonts so that the artist name and the album title stands out. Again on this album i want to incorporate the group colours which are White, Black and Red.

IDEA 2 - POSTER
i am going to do a single promotion poster that can be used on websites and social media sites to promote the artists latest single off the EP. The poster must portray the vibe of the single and capture the emotion from the video if there is one. It would be good if there was a music video to take a still from the video and put the writing on top of it. Again the brand colours must be incorporated into the poster so that it again fits in with the image of the brand. Also use the appropriate font making sure that it is the same as or similar to fonts that you have already used.

IDEA 3 - LOGO
For the third Logo i was thinking of designing a mascot that will be associated with the OSD brand, similar to how Bad Boy Records has their own mascot that is associated with the brand. Again this logo must incorporate the brand colours into it. Along with the mascot i want to find a particular font that with be associated with the brand, this font must be bold and powerful and must be quite exclusive so that whenever someone sees that font they will think of the OSD brand.

2.5

IDEA 3 - EP Cover
For the 3rd idea i want to incorporate some abstract images into the cover. Whether its really bright colours or strange imagery i want it to look really unusual. Again i want to incorporate the brand colours into the album art and i want to also find a really distictivefont to use for the EP cover.

IDEA 3 - POSTER
This poster will be advertising the single off the EP. Keeping in line with the abstract theme the poster must also contain abstract imagery. Bright colours on a dark background is highly effective and very eye catching. If possible having a 3-D effect on the image causing it to look like its coming off the poster as the persons perspective changes.

Project Plan
CIM U313 2.3

Production Schedule
TASKS Have Photoshoot with the artists. Gather the assets for the OSD brand. Create OSD (Oh So Dope) Logo and send first draft off to the client for client feedback. Edit Logo taking into account the client feedback. Create EP cover. Apple Mac/PC, Photoshop EQUIPMENT Canon 650D, Tripod, SD Card, lighting TIMESCALE 8/3/14 9/3/14 12/3/14

Apple Mac/PC Apple Mac/PC, Photoshop

13/3/14 15/3/14

TASKS Create Poster to advertise single release from EP. Send EP Cover and Poster for client assessment. Edit EP Cover and Poster taking into consideration client feedback. Send final Logo, EP Cover and Poster to client

EQUIPMENT Apple Mac/PC, Photoshop Apple Mac/PC Apple Mac/PC, Photoshop Apple Mac/PC

TIMESCALE 15/3/14 15/3/14 15/3/14 16/3/14

Equipment, Files and Formats

2.3 Equipment Apple Mac Photoshop,After effects Canon 650D Tripod 50mm Lens Scanner Printer 2.4 Files and Formats When exporting the logo, posters and EP Covers out of photoshop i must make sure to export them in the correct format. Some of the formats i can use are: EPS JPEG PNG The best format to export my work in is EPS (Encapsulated Post Scripts). Exporting in this file format means that no matter how much the picture gets compressed it wont lose quality. This is essential when producing the logos. Another good reason for exporting in EPS is that the file can be opened up in other Adobe software packages, this also allows you to edit the file and the changes will be applied throughout the programmes.