Booklet NLP For Business

Essential NLP Skills and elite sports principles for Business Success with Jimmy Petruzzi
Essential NLP Skills for Business
www.excelwithnlp.com
Tel 0800 9556808 www.excelwithnlp.com

Essential NLP Skills and elite sports principles for Business Success
www.petruzziperformance.com
Contents
Your Trainer 3
NLP physiology Strategies 4
Definitions of NLP 5
NLP Communication Model 6
The Mindset for Success, Themes 7
The Principles for Success 8
Rapport 9
Motivation and Values 10
Outcome, Performance and Process Goals 11
Making Goals Smart 12
Anchoring – ‘Circle of Excellence’ 13
Dealing with Setbacks 14
Pages for Notes 15
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Your Trainer
Jimmy Petruzzi
Jimmy Petruzzi has worked in many countries with successful people and businesses
including premiership football teams, top athletes, politicians, entrepreneurs and
stars of the small screen, helping them to achieve peak performance in all aspects of
their lives.
Jim trains many of the top champions in the world of Sport based in the UK, and
abroad, and has implemented many of his unique and breakthrough concepts in
athletic performance.
Jim works with elite sports performers including, among others, Premiership
footballers and teams, some of the teams and individuals from teams Jim has worked
with are Crystal Palace F.C, Queens Park Rangers F.C, Bury F.C, he has also worked
with individuals from teams such as Manchester United, Manchester City, Wigan,
Fulham, to name a few, he has assisted to prepare international teams for major
tournaments such s the soccer world cup also trained rugby players, European Tour
golfers, World and Olympic medallists, international athletes, cricket players, tennis
players, professional football and sporting teams and establishments.
Jim has taken these principles of success in sport with NLP and transferred them to
the cooperate sector with great success, presently regarded as one of the most
successful and effective business coaches and trainers .Helping companies increase
sales, improve leadership and management skills, set inspiring goals and fulfil their
potential, become highly motivated and function effectively as a team.
Jim Appears regularly on television news, including BBC TV, ITV, including weekly
segment on radio 2ky Australia radio, worldwide newspapers as well as sports-related
documentaries. He is also often asked to provide commentary for radio and in the
press, and has a regularly time slot on Sky TV channel M in the UK, a regular
columnist on magazines such as peak performance, men's fitness and Fit Pro, he is a
writer for INPLTA and the British Association of NLP the governing body of NLP,
frequent contributor to other publications, as well as a sought after industry speaker
who regularly presents at the leading conferences in the field.
Received highly commended for coaching award 2006, for his international and
domestic work.
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NLP Physiology Strategies
By changing the way you move your body, you can have a subtle but
important influence on the way you feel?
Here's a quick experiment to illustrate this point:

1. Try to feel depressed as you jump up and down and shake your hands
in the air.
2. Try to feel confident as you slump your shoulders and look down.
3. Try to feel tired and listless as you march around the room
Changing your physiology is probably the simplest way to change your

frame of mind in an instant.
The Basic Physiology Strategy.
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DEFINITIONS OF NLP
Neuro The nervous system (the mind), through which our
experience is processed via five senses:
• Visual
• Auditory
• Kinesthetic
• Olfactory
• Gustatory
Linguistic Language and other nonverbal communication systems

through which our neural representations are coded,
ordered and given meaning. Includes:
• Pictures
• Sounds
• Feelings
• Tastes
• Sm
ells
• Words (Self Talk)
Programming The ability to discover and utilize the programs that

we run (our communication to ourselves and others) in
our neurological systems to achieve our specific and
desired outcomes.
In other words, NLP is how to use the language of the mind to achieve our specific
and desired outcomes and improve our results.
NLP has three main benefits:

1. Improving communication
2. Changing behaviours (and beliefs)
3. Modelling excellence
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Events
NLP COMMUNICATION MODEL
FILTERS
DELETE
GENERALISE
Internal Time/Space
Representation Matter/Energy
Language External
Events
Memories
Decisions
Meta Programs
State
Values & Beliefs
Attitudes
Physiology
Behaviour
RESULTS
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THE MINDSET FOR SUCCESS

Elite Sports Principles
Some Convenient Assumptions (not necessarily ‘Truths’)
1. Have respect for the athlete’s/coach’s ‘model of the world’.
2. Resistance in an athlete is a sign of a lack of rapport. (There are no resistant

athletes, only inflexible communicators. Effective communicators accept and
utilize all communication presented to them.)
3. The more flexibility of behavior you have, the more likely it is that you will
achieve your desired result.
4. People are not their behaviors. Everyone is doing the best they can with the
resources they have available. (Present behavior is the best choice available.
Every behavior is motivated by a positive intent for that person.)
5. You are in charge of your mind, and therefore your results (and I am also in
charge of my mind and therefore my results).
6. People have all the resources they need to succeed and to achieve their desired
outcomes. (There are no un resourceful people, only un resourceful states.)
7. There is no failure, just feedback!
8. The meaning of communication is the response you get.
THEMES
C>E
♦ Reasons v Results
♦ Responsibility
-Results
-Value
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THE PRINCIPLES FOR SUCCESS

1. Know Your Outcome. If you can define your outcome appropriately, then
the outcome will be more achievable. Don’t start anything without knowing
your outcome in advance.
2. Use Your Sensory Acuity. See and sense what is going on in your life as
you proceed to your goal. What new things are you noticing in yourself?
What new things are you noticing in others?
3. Have Behavioral Flexibility. Be willing to do whatever it takes to achieve

success. This is the key. With enough rapport and enough behavioral
flexibility, you are always more likely to achieve your goals.
4. Build and Maintain Rapport. Create a climate of trust and co-operation.
5. Operate From a Physiology and Psychology of Excellence. Operate from

a totally resourceful state. Do things that will empower you.
6. Take Action. Without action there are no results
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1. DECIDE ON THE STATE YOU WANT TO ANCHOR - EG BEING CALM

AND RELAXED, CONFIDENT, MOTIVATED ETC;
2. CHOOSE AN ANCHOR (OR ANCHORS) THAT YOU WISH TO TRIGGER
THAT STATE - EG PRESS THUMB AND MIDDLE FINGER TOGETHER;
3. RECALL A MEMORY OR IMAGINE A SITUATION WHERE YOU CAN
EXPERIENCE THAT STATE - EG RECALL A SITUATION WHERE YOU
WERE TOTALLY CALM, RELAXED, CONFIDENT ETC;
4. WHEN THE EXPERIENCE IS VIVID AND YOU ARE IN THE DESIRED
STATE AT THE PEAK OF ITS INTENSITY, SQUEEZE YOUR THUMB
AND MIDDLE FINGER TOGETHER;
5. RELEASE THE ANCHORS WHEN THE EXPERIENCE BEGINS TO FADE;
6. NOW DO SOMETHING ELSE - OPEN YOUR EYES, COUNT DOWN FROM
10 TO BREAK THE STATE AND DISTRACT YOURSELF
7. REPEAT THE STEPS ABOVE SEVERAL TIMES, EACH TIME TRYING TO
MAKE THE MEMORY MORE VIVID (NOT REQUIRED WHEN THE
ANCHOR IS ESTABLISHED AT THE HIGH POINT OF A REAL
EXPERIENCE, BUT YOU CAN STRENGTHEN THE ANCHOR BY
ESTABLISHING IT AT THE HIGH POINT OF SEVERAL SUCH
EXPERIENCES);
8. APPLY THE ANCHOR AND CHECK THAT THE REQUIRED STATE
OCCURS;
9. APPLY THE REQUIRED ANCHOR DURING THE HALFTIME INTERVAL TO
GENERATE THE APPROPRIATE EMOTIONAL STATE
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FIVE KEYS TO ANCHORING

1. INTENSITY of the experience.
An anchor should be applied when the client is fully associated in an intense
state. The more intense the experience, the better the anchor will stick.
You use your sensory acuity and calibration skills to notice when the client
is going into a specific state.
2. TIMING of the anchor.
When you see the beginning of the state, apply the anchor. When you see
the state reach its peak, let it go. This can vary typically from five to
fifteen seconds. This is the basis of precision anchoring.
3. UNIQUENESS of the stimulus.
A handshake, although it is an anchor, may be too common. The anchor must
be in a unique location that will not be accidentally or inadvertently touched.
4. REPLICABILITY of the stimulus.
The anchor has to be repeated and reinforced in the same way from time to
time. It also needs to be replicable during the ‘competition’ itself.
5. NUMBER of times.
Repetition of the stimulus, the number of times the stimulus is applied. The
more often, the more powerful will be the anchor. If you keep adding, or
stacking, anchors, it becomes even more powerful.
‘I T U R N’ is a useful mnemonic
TIMING OF AN ANCHOR:
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MOTIVATION
Some thoughts:
We all have things which motivate us, which vary from context to context.
If a MANAGER finds out what is important to their staff, the manager has more
chance of motivating his staff than if he doesn’t know.
♦ We are motivated either to move ‘Towards’ things, or ‘Away From’ things, or a

combination of the two. This is similar to ‘carrot or stick’
♦ Other drivers of motivation are ‘Affiliation’ (i.e. people), ‘Achievement’

(improvement, getting better) and ‘Power’ (winning, control, influence, power,
authority’
VALUES
‘Values’ are key determinants of motivation. Values can be defined as ‘”what is
important to us in any particular context”.
There are several ways to find out people’s Values:

♦ ask them,
♦ listen to them,
♦ note their behaviours
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MAKING GOALS SMART
S - Simple as possible
- Specific as possible
M - Meaningful to you
- Measurable, so that you know when you’ve gotten it! What will you
see/hear/feel when you have it?
- More than one way to achieve outcome
A - Achievable – make it a stretch, but not impossible

- As if now ie write the goals in the present tense (eg 31/12/08 – I have
scored 20 goals this year and earned 5 full caps.)
R - Realistic – use your own definition of realistic, but watch for selling yourself
short
- Responsible – make sure it’s in line with your values and those of other people
involved. (The more it’s in line with, or at least not against, others, the less
resistance there will be).
- Right for you? Is it worth the effort, time and money? Is it in keeping with
you sense of self? Does it increase choice?
- Retains the positive by-products (if any) of existing situation
T - Timed – set a time frame by when it shall be

- Towards – state the goal towards what you want, rather than away from what
you don’t want
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DEALING WITH SETBACKS
Setbacks are an integral part of sports and business, as they are in life. There are
several ways to help athletes overcome ‘setbacks’.
“It’s not what happens to us, it’s how we deal with it that counts.”
Here are some tips:
i) Acknowledge and learn

ii) Just ‘let it go’
iii) Get back into a physiology and psychology of excellence
iv) Focus on what you want
Tel: 0800 9556808
Excelwithnlp.com has been featured in the following

below
Tel: 0800 9556808
For More Information on How to Learn to:
Maximise your profits from your existing products and services
• Develop new and more profitable products and services
• Effectively market your services
• Develop winning business strategies
• Manage yourself more effectively
• Work smart and not hard
• Concentrate 90% of your efforts on
• Build an unrivalled reputation
• Put together wining business plans
• How to motivate yourself and others
• How to set achievable goals
• How to influence more effectively
• How to build rapport with anyone
• How to gain greater understanding of someone else’s position, for

example in negotiation, sales or in relationships generally
Contact the team at www.excelwithnlp.com or www.petruzziperformance.com
Email: info@excelwithnlp.com
Email info@petruzziperformance.com or phone 07818032622 for information

on our in house training programs and our course schedule
Tel: 0800 9556808
Free Guide to Using NLP in Business
For your “Free Guide to Using NLP in Business” please fill in your details.
Name……………………………………………Business Name…………………………………….
Address………………………………………………………………………………………………
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Email Address…………………………………………………………………………………………
Phone Number…………………………………………………………………………………………
Please tick the box of which areas you would be interested in learning more about.
NLP Selling Techniques
How to Motivate Yourself and Others

How to Set Achievable Goals
How to Influence More Effectively
How to Build Rapport with Anyone
How to gain greater understanding of someone else’s position, for example in negotiation,
sales or in relationships generally
Any comments or requests you wish to add:-

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Tel: 0800 9556808
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Essential NLP Skills and elite sports principles for Business Success with Jimmy Petruzzi

Essential NLP Skills for Business

Tel 0800 9556808 www.excelwithnlp.com

NLP physiology Strategies 4

NLP Communication Model 6

The Mindset for Success, Themes 7

The Principles for Success 8

Motivation and Values 10

Outcome, Performance and Process Goals 11

Making Goals Smart 12

Anchoring – ‘Circle of Excellence’ 13

Dealing with Setbacks 14

Pages for Notes 15

Tel: 0800 9556808

Tel: 0800 9556808

NLP Physiology Strategies

Here's a quick experiment to illustrate this point:

Changing your physiology is probably the simplest way to change your

The Basic Physiology Strategy.

Tel: 0800 9556808

Linguistic Language and other nonverbal communication systems

Programming The ability to discover and utilize the programs that

NLP has three main benefits:

Tel: 0800 9556808

NLP COMMUNICATION MODEL

Tel: 0800 9556808

THE MINDSET FOR SUCCESS

1. Have respect for the athlete’s/coach’s ‘model of the world’.

2. Resistance in an athlete is a sign of a lack of rapport. (There are no resistant

Tel: 0800 9556808

Tel: 0800 9556808

THE PRINCIPLES FOR SUCCESS

3. Have Behavioral Flexibility. Be willing to do whatever it takes to achieve

4. Build and Maintain Rapport. Create a climate of trust and co-operation.

5. Operate From a Physiology and Psychology of Excellence. Operate from

6. Take Action. Without action there are no results

Tel: 0800 9556808

1. DECIDE ON THE STATE YOU WANT TO ANCHOR - EG BEING CALM

Tel: 0800 9556808

FIVE KEYS TO ANCHORING

Tel: 0800 9556808

♦ We are motivated either to move ‘Towards’ things, or ‘Away From’ things, or a

♦ Other drivers of motivation are ‘Affiliation’ (i.e. people), ‘Achievement’

There are several ways to find out people’s Values:

Tel: 0800 9556808

MAKING GOALS SMART

A - Achievable – make it a stretch, but not impossible

T - Timed – set a time frame by when it shall be

Tel: 0800 9556808

DEALING WITH SETBACKS

Here are some tips:

i) Acknowledge and learn

Tel: 0800 9556808

Excelwithnlp.com has been featured in the following

Tel: 0800 9556808

For More Information on How to Learn to:

Maximise your profits from your existing products and services

• Develop new and more profitable products and services

• Effectively market your services

• Develop winning business strategies

• Manage yourself more effectively

• Work smart and not hard

• Concentrate 90% of your efforts on