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1 Need Of The Study:The study was mainly conducted to identify customers preference towards bike which gives more satisfaction and they prefer most. This study is conducted to know problems faced by bike users and what qualities which give them satisfaction.

3.2 Scope Of The Study:The study is mainly conducted in the jalandhar area to know the perception of people towards the brand such as Bajaj, Hero Honda and TVS bike by the comparative analysis to know what give more services, better comfort and best after sale service. There is good scope to know the customer satisfaction towards these bikes. 3.3 Objective Of The Study :1. To analyze the customer satisfaction level regarding two Wheeler of Bajaj,TVS, Hero Honda. 2. To analyze the customer perception regarding the Two Wheelers of the Company 3. To know which manufacturer is providing better services. 4. To analyze customer preference towards their respective brands.

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4.1 Research Methodology:

Research in a parlance refers to a search for knowledge. One can also define research as a systematic search for pertinent information on specific topic. In fact research is an art of scientific investigation.

4.2 Study Design:

A study design is the arrangement of the condition for the collection and analysis of data in a manner which helps the purpose of the study. As the study was done by the questionnaire by bike users of Jalandhar and such documents being considered confidential, the questionnaire method of surveying the respondents of the jalandhar. Each question has 2-4 options, giving sufficient options to the respondents. On the bases of the answers to these questions, the findings are analyzed. RESEARCH METHODOLOGY: Method of research- Descriptive research. Tools used for data collection: A questionnaire was structured Questionnaire .

4.3Sources Of Data Collection:

The data has been collected from both primary and secondary methods have been used. 4.3.1 Primary data- It was collected by surveying the users of the bike. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. 4.3.2 Secondary data- It was collected from journals, magazines, newspapers and articles. 4.4.1 Tools And Techniques: The first hand information was collected by interviewing the Dealers and the users of that specific brand. Target population is well identified and various methods like personal interviews and telephone interviews are employed. A questionnaire was formulated and circulated to the retailers. Hence the survey method is the tool used here for data collection.

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4.5 Sampling Design:

Sample unit: Current Users of the bikes. Sample size: 100 respondents Sampling technique: Random sampling Place of study: Jalandhar, Punjab.

4.6 Limitation Of The Study:

Biased- The study was purely based on the information provided by the respondents and they may be biased. Time constraint- The study was conducted in a short period of time and a detailed study was not possible. Cost constraint- This being a academic study suffers from cost constraint. Area constraint- The area of study is limited to only Jalandhar city. Sample constraint- The sample size was not large enough as planned, as the time factor was the key limitation in the study. Confidential constraint- Due to confidential constraint certain information, not all details could be obtained

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