VANESSA FERNIZA

EMAIL: vferniza@gmail.com PROFESSIONAL SUMMARY A dynamic digital project manager that is passionate about developing digital and social marketing strategies that deliver increased engagement and measurable brand growth. CRITICAL SKILLSET Project Management Digital Strategy Client Relationship Management Public Relations Budgeting and Resource Planning Brand Development

EXPERIENCE Havas Worldwide Chicago Chicago, IL/ 2013-2014 Project Manager, DISH and DishLATINO Oversee the implementation of digital projects from concept development through production, launch and post-launch assessment and coordinate with Media team for paid executions. Lead project manager for DishLATINO, coordinate Facebook sweepstakes and promotional banner ad campaigns such as: Cyber Monday, New Years and complete banner refresh. Collaborate with DishLATINO team to produce culturally relevant Spanish digital executions that build the brands online footprint. Manage the development of three .15 sec feature spots for DISH to be utilized for pre-roll and video banner placements across paid media.

Edelman Digital Chicago, IL / 2011-2013 Creative Content Project Manager Managed daily 10-15 digital and social projects with budgets ranging from $10K-$1MM while also delivering financial reports, timing, resourcing and cross-departmental digital counsel. Lead project manager for Fuel Up To Play 60 (FUTP60), a $1MM digital budget which is a partnership with the National Dairy Council and National Football League. Oversee creative asset development, which includes: student website redesign, curated content for social campaigns, development of functional briefs, specs and website release coordination. Coordinated the development of curated creative content for Dairy Management Inc. brands which included: Lactose Intolerance, Dairy Good, and National Dairy Council across multiple digital channels as well as web video production. Spearheaded the execution of first LongHorn Steakhouse Grill Us Hotline, which incorporated live Chefs as well as Facebook community management and SMS campaign. The hotline came in under budget and generated positive feedback to grow the execution in FY14.

Thinkinc. Strategy Chicago, IL / 2008-2010 Account Executive and Strategic Positioning Planner Provided clients with strategic counsel in developing partnerships, coalition management, communications planning and crafting public policy campaigns to raise the awareness and visibility of their organizations. Developed strategic communication plans for client campaigns, which included: press releases, media alerts, calendar listings, pitching and on-site media coordination. Delivered strategic counsel for clients and their digital footprint including overseeing website development, content creation, and management of social channels.

Cultivated client relationships with local and national organizations such as: The Chicago Community Trust, One Nation Foundation, Instituto del Progreso Latino, The Federal Reserve Bank of Chicago, and City of Chicago Office of the Mayor.

Action Now Chicago, IL / 2008-2008 Communications Director and Newsletter Editor Rebranded Action Now with new name, logo, corporate identity, communications plan, paraphernalia and website. Developed and launched brand guidelines and manuals for external and internal communications for a consistent brand message and image. Led the communications strategy and media relationships. Wrote, produced and published the quarterly newsletter Action Now News in Spanish and English. Designed fundraising invitations, advertising books, brochures, flyers and revised membership card.

SOFTWARE Microsoft Office & Project Shoutlet LANGUAGE Fluent in Spanish

Radian6 WordPress

JIRA Basecamp

EDUCATION University of Wisconsin Madison, Bachelor of Arts in Political Science and Sociology 2002-2007 POSSE Foundation, Full-Tuition Leadership Scholarship 2002-2007 Study Abroad, University of Wisconsin-Madison, Florence, Italy 2006-2006