Fair Play for

Fair Trade 09
Sponsor Brief
Fair Play for Fair T
Elevyn is a social enterprise that enables marginalized and
indigenous communities to sell their craft online at www.
elevyn.com. This online platform supports Fair Trade principles - artisans
will receive a fair price for their products, proceeds are dedicated
to eliminating poverty and improving the quality of life of the local
community.

Elevyn has been recognized on an international level for its efforts in

empowering communities through trade. It is the only Malaysian fellow
for the Youth Social Entreprise Initiative 2008 (YSEI). It is also used as
an exemplary model for the Multimedia Super Corridor (MSC) ‘Senang
dengan ICT’ campaign.

Why Fair Play for Fair Trade?

‘Fair trade’ has gained widespread awareness in UK and Europe where socially-conscious shoppers look out for
‘Fair Trade’ branded items in making their purchasing decisions. In Malaysia, however, Fair Trade is still not a
very well-understood term. We want to use a fun sport like futsal as a platform to bring people together and
spread awareness about fair trade. The event would, of course, also raise funds for the artisans in poverty.

What is Fair Trade?

“Fair Trade is a trading partnership based on dialogue, transparency and respect, that seeks greater equity in
international trade. It contributes to sustainable development by offering better trading conditions to, and
securing the rights of, marginalized producers and workers - especially in the South.”

Definition by FINE an informal Association of the four main Fair Trade networks (Fairtrade Labelling
Organizations International, International Fair Trade Association, Network of European Worldshops and
European Fair Trade Association):

Join us in support of fair trade for workers and artisans worldwide for a better tomorrow.

Fair Play for Fair Trade 2009

Day : Sunday, 29th November 2009
time : 9am-5pm
location: tba (within Klang Valley)
Besides corporate teams, teams from other non-government organizations working with marginalize groups as
well as sport clubs from universities and religious organisations will be invited. This would bring together a great
mix of people from all backgrounds in the name of good sportsmanship and in support of Fair Trade.
Trade 09
Sponsoring Fair Play
for Fair Trade
By coming on board as a sponsor, your organization
will be able to:
Shape your customers perceptions of your brand
by sponsoring an event targeting your market’s
interest
Use the event for publicity to create additional
visibility, increase awareness and highlight your
organisation’s efforts in supporting and/or taking
steps to incorporate fair trade values into your
organisation.
Use the event as an opportunity for employees
team-building efforts by sending a team
Sponsorship Benefits
Benefits will be given to sponsors for their support
to ensure maximum exposure with Fair Play for Fair
Trade. These may include, and of course are not
limited to:
Exposure in advertising campaign
Logos included on marketing materials including
buntings
Corporate materials may be hung/distributed at
the event
Booth for promotional purposes
On-site promotional giveaways, sampling,
activities and demonstrations
Online visibility with links to company website
Included in publicity and press coverage
We look forward to working with you to make this a
successful and memorable event for Malaysia!
Sponsorship
Opportunities
As a Fair Play for Fair Trade sponsor, you may select a
variety of opportunities to enhance your brand:
Event venue – the entire event may carry a
sponsor’s name, making it For eg, Elevyn Fair Play
for Fair Trade sponsored by (insert company name)
Teams – Team will be named after sponsor.
Sponsored teams may wear sponsor’s t-shirt/
jersey (provided by the sponsor)
Operations (event day coordination: referees,
judges, etc) – Operations team may wear
sponsors’ cap/ t-shirt (provided by sponsor) during
the event
Scoreboard – whereby company logos are
included on the scoreboard
Award/Prizes – may be named after sponsors
Event Schedule – may carry sponsor identification
Press Conference & Publicity – inclusion in any
press coverage and publicity for Fair Play for Fair
Trade
Buntings/ Posters – logos will be included on
the Fair Play for Fair Trade buntings and other
collaterals put up around the race sites
Broadcasts – sponsors may access valuable
national and international airtime with their logo
and sponsorship coverage, as well as potential ad
spots.
Other – areas for sponsorship that best suit your
organization’s requirement may be identified and
adapted to Fair Play for Fair Trade.
For more information, please contact:
Elevyn Sdn Bhd

Mike Tee (co-founder)

Mobile: +6012-3231968
Email: mike@elevyn.com

Khing Su Li (field coordinator)

Mobile: +6012-3628496
Email: suli@elevyn.com