Ontario Farm Fresh Marketing Association

2014 Products Catalogue

These products are available to OFFMA members ONLY. Use the order forms included with this catalogue to place your order. Fax to 905-726-3369. DEADLINE FOR ORDERS is March 30, 2014. 13% HST will be added on all orders (HST# 860479534) Ontario shipping charges will be added to the total order. Orders will be billed when items are shipped, usually in the first 2 weeks of May. Payment is due when items are received.

Do the Tough Things Right...how to prevent communication disasters in family business.

NEW !

Are you having a hard time starting the conversations about who gets the family business, and when?" This book is designed to help you nail down the key challenges you need to talk about. It's a workbook style, so you can write your responses to the tough questions certified coach Elaine Froese asks. Her expertise in solving the people communication problems for family business, particularly farm families, will help you avoid the mistakes that others typically make. Softcover 162 pages $30.00

area. During their 30+ years in business, Zingermans has been recognized nationally for their exceptional products and customer service as well as their unique business model. The Staff Guide is full of the business recipes and tools that support the success of the Zingerman's Community of Businesses. Softcover 68 pages $10.00

Inside:
Road Signs Message Flags Resource Books Recipe Cards Banners Eco-Banners

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Employee Manual Template

This handbook was created by Cindy Ashton of Ashton Consulting for the 2013 OFFMA Summit. It was done as a starting point for you to create a customized Employee Manual for your farm business. You can also download a WORD version from the OFFMA website under resources/sample-employeemanual. Softcover 19pages $7.00 each

Zingermans Staff Guide

Zingermans was founded in 1982 by Ari Weinzweig and Paul Saginaw as a small corner delicatessen in Ann Arbor, Michigan. Today they are a community of eight unique businesses, with almost 600 employees and over 45 million dollars in annual revenue. Theyre still in Ann Arbor, and their long-term vision is to grow to include 12-18 businesses, all in the Ann Arbor

Ontario Farm Fresh Fun Activity Booklet

These useful little books became available in the middle of last year. The response has been very positive. The activities are targeted at 7 & 8 year olds and cover a variety of agricultural commodities. Stock up and use them as give aways for school tours or special visitors. Softcover 14pages No minimums $.20 each, $60.00 for a box of 400

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Under a Sunflower Sun

Share the rhythm and joy of childrens poems enhanced by vibrant, evocative illustrations that take you through the seasons on Straggle the Scarecrows farm. Connect with the natural pace of rural life through poems and illustrations of wonder, whimsy and humour. A beautifully done book that is a dream realized for the author and illustrator team both from Ontario. Together, they have created a book to catch the imagination of parents and children as they explore Straggles farm. Softcover 34 pages $6.50 (suggested retail price is $9.95)

Vegetable Flag Bright orange and yellow bands with black lettering. Sale Flag Help get the word out about your sale. Red, white and blue with black lettering.

RESOURCE BOOKS
Just About Everything a Retail Manager Needs to Know3 copies left
By John Stanley This is the bible for retail managers. By distilling just about everything relating to successful management practice in the retail industry into practical and immediately accessible how-tos, this book provides answers to all your management problems and questions in straightforward language with the minimum of fuss. Hardcover 255 pages $39.95

The Ontario Table

Two time Canadian best-seller! The latest cookbook by Niagara native Lynn Ogryzlo. A sensationally beautiful coffee table book that pairs the stories of approximately 125 Ontario farmers and the products they grow with incredible recipes. The photography is stunning and mouth-watering at the same time. Great value for the cost. Softcover approx. 320 pages New price $15.00 wholesale (sug. retail price is $29.95) Boxes of 8.

Project Seasons
From Shelburne Farms, Vermont A must have for anyone doing school tours. Project Seasons is a collection of seasonal, interdisciplinary activities and teaching ideas developed by teachers for the pre-k and elementary school classroom. Investigation and hands-on activities help students discover the agricultural and ecological world around them. Lessons encourage exploration, develop process skills and emphasize inquirybased learning. This is a great resource. Most of the activities use everyday readily available items. Soft cover 318pages $27.50

ROAD SIGNS
Approximately 13x17, 12 pt. coated card stock paper. Four colours, varies with food item, printed one side with fade resistant ink. Check order form for list of specific types of fruits and vegetables available. Cost: $3.00 each or $2.50 each for 10 or more (any combination of 10 signs).

Fresh Grown Company Picnics and Eventslimited quantities

By Jane Eckert and Bill Mauk Its not often that the words guaranteed income and farm appear in the same sentence. Take Notice! Fresh Grown Company Picnics and Events contains step-by-step instructions on how to establish and grow your company picnic business. The book goes through a natural progression beginning with offering event space for rent, and then advancing through various considerations: tent rental or purchase, providing food services by caterer or your own kitchen, and at

MESSAGE FLAGS
Each nylon flag is 3x5 with bright, eye-catching colours. Cost: $35.00 each Open Flag Let customers know you are OPEN for business. Bright red, white and blue colours.

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the top of the income list, providing a turn-key event where you do all the planning and scheduling, and charge accordingly. Checklists, sample contracts, and even a telephone script are provided to give you every advantage in understanding and embracing the business of company picnics. Each book also contains a CD recording of Eckerts 2006 Teleseminar on Corporate Events and Picnics, which includes questions posed by participating producers. Softcover 60 pages $39.95

are doing or thinking about doing birthday parties on your farm. You wont find this resource anywhere else and we wont be printing additional copies. Act now if you doing or planning on offering birthday parties at your farm. Soft cover 89 pages $60.00

CDs
Human Marketing, a 3 CD Audio Seminar The Donald Cooper Corporation We are all human beings selling something to other human beings. How complicated should that actually be? Whatever business youre in, your #1 problem is simply this...there are too many other people selling what youre selling! Too many competitors and not enough customers, thats your biggest problem. The solution is to create, deliver and communicate, compelling customer-owning value that clearly differentiates you, grabs your target customers and grows your bottom line. This 3 hour CD is complete with 34 page Implementation Guide.
Cost $50.00 Innovative Merchandising and Display to Increase Your Bottom Line, John Stanleys 2010 Pre-convention Workshop An audio recording of Johns workshop along with a workbook to fill out as you listen to the CD. Great way to share information with your employees as well. The one day workshop discusses - retailing with the customer in mind - how to play the image game - merchandising for success - building displays that work - the role of the team in increasing the average sale per customer - implementing new ideas Cost $40.00

Fresh Grown Customer Communications On the World Wide Web

by Jane Eckert Janes second book introduces you to electronic newsletters and websites, and shows you stepby-step how to create and use these new tools to better communicate with your farm guests. This book also shows you how to identify your customers, how to reach more customers like them, and how to build relationships and loyalty with your present and future guests. Youll find that this book gives you the insiders look at how to use the web to build your base of loyal customers, and attract new customers to your farm. Table of Contents: Intro to Marketing; The Eckert Farm Marketing Pie; Communicating the Farm Experience; Getting Started with Customer Communications; Newsletters, Creating an Electronic Newsletter; Web Sites; Web Site Design and Content; Web Site Terms and Terminology; Hiring a Marketing Professional. Wire Bound 142 pages $39.95

Deadline for orders is March 31, 2014. Get yours in TODAY!

So You Want to Hold a Festival?

By Patricia Mestern The A-Z of Festival and Specials Event Organization. Including chapters on: Choosing the Proper Event; Committee Organization; Concessions; Fund Raising; Emergency Preparedness; Marketing & Promotion; Security; Sponsorship; Fee Structures; etc. Soft cover 132 pages $29.00

Bus Tour Photos

Couldnt make the bus tour but curious what you missed. This CD is the next best thing. It contains over 200 photos taken on the bus tour as well as the scouting tour. A coloured thumbnail sheet is included to making identification easier. Pictures available for the 2006, 2007, 2008 and 2009 tours. Indicate on order form which year you would prefer. Cost: $15.00 per year

Birthday University Workbook

7 copies left We have a few copies of the workbook that was used during the Birthday University Workshop in March 2011. It is an valuable resource if you

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Bus Tour Library 19882008 Almost 20 years of pictures from OFFMA bus tours all on one CD. Over 2,000 images that have been catalogued according to year of the tour as well as headings like signage, displays etc. Truly an invaluable collection. Cost: $60 for the complete set

ed building great service skills and culture into every single element of your business activity. Length: 22 min. weekly rental $50 2. 3 Steps to Great Finance At Zingermans they believe that Open Book Management has been a key to their financial success and one of the "secrets" behind how they are able to thrive. This DVD is all about Zingermans rules of finance, keeping score and sharing the success. You'll see Zingerman's staff in action and hear them explain in their own words why creating an Open Book organization is a much better way to work and the way of the future. Length: 26 min. weekly rental $50 3. 5 Steps to Effectively Handling a Complaint Zingermans service recipe will help take the stress out of one of the most challenging encounters in customer service. With practice, and using Zingerman's easy-tofollow recipe, you can start seeing complaints as gifts rather than as trials. Length: 20 min. weekly rental $50 FISH! DVDCatch the Energy, Release the Potential Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude with them every day. An environment in which people are truly connected to their work, to their colleagues and to their customers. FISH! is a tool to help you lead people toward creating that environment. 1 week rental $50.00 Winning at RetailVHS Video John Stanley & Pete Luckett A dynamo team presents their ideas around retail merchandising. 1 week rental $30.00 Strawberry Recipe Flyers Kit Created by the North Am. Strawberry Growers A package of 20 photo-ready strawberry recipe flyers that can be personalized and used to make a variety of flyers. Approximately 80 recipes in total. Cost: $25/kit

MISCELLANEOUS PRODUCTS Great corn related activities and info

aMAZEing CORN
Developed by OFFMA with OAFE, A teachers guide to Ontario corn. Do you know a teacher or a class that might benefit from this guide? Also an excellent resource if you are doing school tours. List of curriculum connections, lots of activities related to corn and corn plants. Soft cover 24 pages $5.00 -also available as a free download from www.oafe.org Mazecraze Tattoos The mazecraze.ca website will continue to be operational this year. It will be open to all members who have mazes. These temporary tattoos have proven to be a great promotional give away. Kids just love them. 200 Tattoos $5.00 Flexible Ice Packs Approximately 6x6 made up of 2x2connected squares. Printed with Get Fresh. Visit a Farm. Great idea to sell or use as a giveaway to help keep coolers cool.
Cost: $1.50 each, no minimums Window Decals Approximately 6 x 4 contains the Get Fresh. Visit a Farm. tagline. White background with green and red lettering. No minimums, $.18 each, 100 for $10.00

RENTALS
Zingermans DVDs 1. 3 Steps to Giving Great Service Zingermans share their core customer service concepts from The Art of Giving Great Service Seminar in a fun and memorable lesson that will get your organization start-

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Recipe Cards
We have decided not to print any recipe cards this year. We are working with Foodland Ontario to produce recipe booklets for the spring, summer and fall seasons. These will be shipped free of charge. If you want to make sure you get some, let the OFFMA office know how many and which seasons you are interested in. Recipe card stock from previous year still available while quantities last. Variety Pack printed on white card stock with green ink Approximately 100 of each of 5 different recipes from our inventory. There is no choice as to which recipe you will receive. Cost: $14.50 per 500 bundlelimited quantity Recipe cards from The Ontario Table - Peach Gelatin - Black Plum Tart - Farmers Pot Pie - Beet Chips - Apple Spring Rolls These are full colour, double-sided recipes cards. Limited quantity. Nice compliment to The Ontario Table cookbook. Cost: $4.00 per 100 bundle OR $16.00 per 500 bundle (can mix recipes)

FRUIT & VEGETABLE BANNERS

These banners are made of heavy duty 8 mil white polyethylene material, all edges are hemmed. They are 8x3 and are reinforced full length top and bottom with ties that extend 4 feet on either side of the banner. See order form for specific options. The banners are two colours (red, green, black or orange depending on the particular sign), with a picture on the side and large, legible lettering. Cost is $55.00 each or 3 or more for $50.00 each.

Heavy duty banners for Sweet Corn & Fresh Strawberries ONLY These banners are 13 oz. vinyl, all edges are hemmed and grometted every 2 ft. Cost is $115.00 each or 3 or more for $105.00 each. Both types of banners are fairly sturdy and will perform well against a building where the wind is not a problem. If they are placed out in the open, they will be affected by winds. We cannot guarantee the banners for wear.

Get Fresh T-shirts

T-shirts are a bright marigold yellow. Front side Get Fresh. Ask me how Back side says Get Fresh. Visit a Farm. www.ontariofarmfresh.com Both front and back are done is red lettering. Sizes: S to XXL, $5 each SALE limited to sizes in inventory, first come, first served while quantities last.

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Looking for a particular item that will help you with your farm market. Let Cathy know, she can keep an eye out for it as well. OFFMA is always looking for new merchandising products. If you have something that works, pass it along for other members to enjoy.

Eco-banners

Eco-banners are corn-based, biodegradable, non-toxic, weather proof and durable. Eco-banners are an earth friendly alternative to plastic. These banners were produced with Ontario information about production and crop varieties. Members who had them last year, reported that they held up very well with little to no fading of the bright colours. Size: 2 x 3 Cost: $40.00 each, 3 for $90.00

Ontario Farm Fresh Marketing Association

2002 Vandorf Rd. Aurora, ON L4G 7B9 ph: 905-841-9278 fax: 905-726-3369 info@ontariofarmfresh.com OntarioFarmFresh.com