International Journal of Emerging Trends & Technology in Computer Science (IJETTCS)

Web Site: www.ijettcs.org Email: editor@ijettcs.org, editorijettcs@gmail.com Volume 3, Issue 1, January February 2014 ISSN 2278-6856

The Systematic Survey on Influential Users in a Blog Network

Azaim Khan1, Ms Richa Sapra2
1,2

Lovely Professional University, School of technology and sciences, NH-1, Punjab, India

Abstract: Today rapid increase of using social networking

sites which helps to develop social relationship among users. Data mining technique is used to extract very deep knowledge from huge data which are collected from several sources. Concept of blog has been introduced from face book, twitter etc. Blog plays an important role to establish the social relation between users. Some power users show impacts on other user in which user do some activities on a blog. Along with all these DCP can be utilized in accessing the highly active users of the environment. This paper defines the power users and DCP (Document Content Power) also. It also uses some method for identifying them which also calculates active active and dormant users by some features and also improves the quality of the blog by involving the impact of more users on document. We analyze the performance of the blog network. Identifying influential users is important for the blog network due to which improves the business.

Keywords: Blog, Content Power, Document Content Power, Power User.

Data

Mining,

1. INTRODUCTION
Data Mining means the extraction of data which can be used by many peoples, experts, organizations etc. Online social networking sites are coming out in which individuals can write contents on sites, can change information and establish online relations. Blogosphere is main e.g. of online social networking site. A blog can be created by user in which everyone can publish their own papers. With the use of blog services, users may develop relations with other user through online sites. Every person can create their own blog which helps them to increase in business because if some blog is so popular then its rating will go high they will get money due to which their business improves. Blog network is a social network which is developed through blogs and their relationships (e.g. facebook.com). This concept defines activities of other users can be calculated through which influence users can be obtained. In business domain the number of influenced user can be find out which will be more efficient in terms of finance. Working of blog in earlier days is done in small user groups and single subject is involved on which conversation would be done. At present multiple groups of users can operate more number of blogs which could be written by many

authors. There are a lot of authors who place their material on a particular blog in which multiple users can do some actions such as likes, dislike and comments etc. It depends on person to person how they respond after understanding the post of blog. Blogs offer simple relations with other blogs, web pages etc [7]. In blog atmosphere author can write their own content which can be change or modify it. Blog is an online diary in which anyone can comments or discussed on any issue, they vary from for e.g. music, products, politics, and celebrities etc., to extremely own benefit [1]. The significant social group part of blogosphere is blogroll [6]. Bookmark represents to many blog they have their own blogs and create friends over blogs also. Users can express their opinions on the web. Blogosphere is the grouping of all the blogs in which any person can create their own blog regarding any topic then many users can rate that blog with the help of like. Number of likes can decide that a particular blog contain some valuable document or not. Users can comments, share, like also due to which rating of that blog would be high and influential user can also be identify. Influential user shows an impact on another normal user for liking the blog. Content or document of a blog should be relevant or interesting which influence the users otherwise no one will like it. The main objective of this paper is to calculate the direct and indirect influential users by some data mining techniques.

2. PREVIOUS WORK
The Statistical Analysis was used to show the relation between blog content and user engagement. Many organizations understand the importance of social media in positioning, spreading and advertising the goods and services [2]. Hundreds or thousands of peoples are busy on social media. Organizations create their own blog to support their products. The post-processing technique was used and based on blog clusters which related to user's comments on blogs. The clusters based on between commentators a lot different from the content clusters. But the value of content clusters can be better by using implicit ties between commentators in which do not fit into single cluster [4]. New concept of QIM was also introduced, which is used to calculate the influence score of bloggers [5].QIM combination of two components: This shows the interaction between bloggers and the reader who likes blog and level of information Page 237

Volume 3, Issue 1 January February 2014

International Journal of Emerging Trends & Technology in Computer Science (IJETTCS)

Web Site: www.ijettcs.org Email: editor@ijettcs.org, editorijettcs@gmail.com Volume 3, Issue 1, January February 2014 ISSN 2278-6856
spread which shows how many readers a blogger has. Some focus on Opinion Detection that utilizes the main elements of blogosphere for extracting opinions from blogs. Generally there are two approaches used for Opinion Detection (or Classification) i.e. Lexicon based approaches and Machine Learning based approaches [8]. Features of blogosphere help the researchers for taking opinion detection, opinion prediction. Social presence means communications can take place which are easier to make people impressed. Content analysis was used to analyze bloggers posts and blog visitors react on posts. After document analysis, regression outcome showed that blog attracted large popularity of blog visitors and the positive reply attitude toward particular product. have some common properties because clustering is a combination of same data objects. One cluster contains same objects as compare to other cluster which contains different objects. Clustering has many methods such as partitioning, hierarchical, density based etc, which give better and accurate results. The following is the flow chart shows the way of doing things:

3. CURRENT WORK
3.1 Scope of the study The purpose of CPU (Content Power User) is to establish a blog network which is the combination of both bloggers and their actions. There are following steps for constructing a blog network by capturing special impact interaction with users and blog: (1) Firstly it is based on users different behavior and bookmarks. The users action on another users topic or matter can be calculated when the user get influence by other users blog. So, user can perform some actions on blog such as like, comments, dislikes etc are some best features for measuring the CPU in a blog network. Which users will influence by other user over the blog network. (2) Proposes a scheme to analyze the content of a document. The document is more important due to which user can attract by content of blog. The document should show some impact on the user then only user gets attracted towards specific blog otherwise not. As a result content of a document can be considered from direct and indirect user behavior. (3) The document of a user can be calculated by simply adding the more valuable content on blog. As a document have more publicity than user gets easily attracted over a specific blog otherwise not. (4) At last, establish the CPUs in a blog system by normally selecting the peak n number of users from the top most user document. 3.2 Methodology Used The research is based on content mining technique in which data is collected from various sources. By applying data mining techniques we always get good results for blog like receiving an influential user, dormant users means inactive user, active users etc. First of all classify the users based on some features then clusters them which Volume 3, Issue 1 January February 2014

Figure 1 Methodology By doing this, get an influential user who shows some impact on normal user of a blog due to which increase in user which like more document in a blog. The method shall be using the method of DCP which is defined as the content power of a document. Similarly, UCP is defined as the content power of a user. Some AT represents the types of actions (i.e., comment, trackback, and scrap) a user can perform in a blog network. When computing the content power of a document, different weights may be assigned depending on the types of actions. The actual work starts over here for mining of high, average utility document and user, after providing threshold value for evaluation.

4. CONCLUSION
This paper combines two data mining techniques which have been proposed for identifying the influential users and document also in a blog network. The method which is used in this research is very user friendly. Data mining means to extracting or mining knowledge from huge amounts of data [3].This research uses the two very popular Data mining techniques; they are as classification and clustering which is used to classify the direct and indirect influential users with some features. Through this method, the blog user can easily identify, which users are useful for their blog and which are not useful. On the basis of some threshold values utility users and decision can be obtained by decision makers very efficiently. This research may expand for those users who will add some additional features due to which blog quality will improve and also improves business also. Future work aim is to Page 238

International Journal of Emerging Trends & Technology in Computer Science (IJETTCS)

Web Site: www.ijettcs.org Email: editor@ijettcs.org, editorijettcs@gmail.com Volume 3, Issue 1, January February 2014 ISSN 2278-6856
study about the potential of using the information from web comments in more details form.

References
[1] Bharati M. Ramageri, Data mining Techniques and Applications, Indian Journal of Computer Science and Engineering Vol. 1 No. 4 301-305. [2] Apoorva Vikrant Kulkarni, Blog Content and User Engagement-An Insight Using Statistical Analysis, International Journal of Engineering and Technology (IJET) Vol. 5, No. 3, Jun-Jul 2013. [3] Jiawei Han and Micheline Kamber, Data Mining Concepts and Techniques, Illinois University, Urbana Champaign, 2nd edition. [4] Tomas Kuzar, Slovak Blog Clustering Enhanced by Mining the Web Comments, In IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology 2011. [5] Eunyoung Moon, A Quality Method to Find Influencers Using Similarity-Based Approach in the Blogosphere, IEEE International Conference on Social Computing/IEEE International Conference on Privacy, Security, Risk and Trust 2010. [6] Malik Muhammad Saad Missen, Opinion Detection in Blogs: What is Still Missing?, International Conference on Advances in Social Networks Analysis and Mining 2010. [7] Hsiu-Ju Chen, Bloggers Social Presence Framing and Blog Visitors Responses, IEEE Computer Society, Eight IEEE/ACIS International Conference on Computer and Information Science 2009. [8] Malik Muhammad Saad Missen, Sentence-Level Opinion-Topic Association for Opinion Detection in Blogs, International Conference on Advanced Information Networking and Applications Workshops 2009.

AUTHOR
Azaim Khan received the B.Sc and M.Sc degrees in Computer Science and Information Technology from Rani Durgawati University and Makhanlal University, Jabalpur in 2005 and 2008 respectively. She is pursuing M.Tech in Computer Science and Engineering from Lovely Professional University Phagwara in 2012. Richa Sapra received the B.Tech and M.Tech in Information Technology and Computer Science from Guru Nanak Dev Engg. College, Ludhiana in 2007 and Lovely Professional University, Phagwara in 2012 respectively. From 2012 till now, she is working with Lovely Professional University, Phagwara as an Assistant Professor.

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