BI &

Analytics

BI & Analytics Service Offerings

The world wide

software market for BI
is expected to grow
9.7% to reach USD $10.8
Billion.
Gartner

According to the IDC 2011 Digital Universe Study, the amount of information created and replicated in
2011 will surpass 1.8 zetta bytes - growing by a factor of 9 in only five years. Most enterprises today need
to deal with an exponentially growing volume of unstructured data coming from a wide variety of sources
including internal teams, public entities, social media & web applications. Enterprises are finding
analyzing unstructured data can provide insights that drive improvements to businesses with more
competitive products and services, improved marketing, messaging, customer satisfaction and lower
costs. However, enterprises are often constrained due to lack of expertise necessary to aggregate and
analyze unstructured data to discover business insights.
Persistent believes that enabling enterprises to have an integrated view of their aggregated structured
and unstructured data and establishing correlations across these sources can provide valuable
business insights.
Persistent has a decade-long practice in developing highly scalable Business Intelligence and Analytic
solutions in the structured data domain for leading ISVs and enterprises. Persistent offers a
comprehensive portfolio of services across all layers of the BI stack Data Aggregation, Data Cleansing,
ETL, Database Tuning, OLAP, Data Mining, Predictive Analytics, Reporting and Dashboarding.
In the last few years, Persistent has built an entire competency around unstructured data, delivering
solutions in this domain through the application of technologies such as Hadoop and Text Analytics.
Persistent is now uniquely positioned to bring together these two competencies to deliver
comprehensive, business transforming solutions to the enterprise marketplace.

The market for Business

Analytics (Tools,
Platforms, and
Performance and
Analytics Applications)
is expected to be
$31Billion in 2011
IDC

BI & Analytics Services Portfolio

BI Services
BI
Consulting
Extract, transform

and load (ETL)

Data
Warehousing
Analyzing

Dashboards

reporting
requirements to
model data
warehouse
schemas

OLAP cubes

Building end-to-

Tool Selection
DWH Design

Reporting
Key Performance

Indicators (KPI)

end ETL solutions

Running ETL on

cluster
environment

Reporting/
BI Tool
Dashboards/Alerts Integration for ISV
Report and

Dashboard
development
Migration across
reporting
platforms
Customized report
development
Performance
optimization
Tool comparison
Design and
delivery of
different alert
mechanisms

Integrate BI tools

(ETL/Reporting)
in an existing
product
Primarily open

source tools used

Analytic
Services
Text Analytics
Sentiment

Analytics
Telecom Analytics
Web Analytics

www.persistentsys.com

BI & Analytics
Data Management Services
Data Migration Services
Migrating customer data
Transferring business intelligence data
Redesigning the database schema,

stored procedures and functions

Calibrating new applications

Master Data Management

Business and technical analysis of

enterprise wide data

Define processes and roles to build and

maintain MDM

Data Connectors
Developing data connectors for data

sources ranging from ERP and CRM

applications , Databases to OLAP cubes
and email servers

Tools and Technology selection

Big Data Analytic Services

Hadoop Infrastructure
Management
Setting up Hadoop cluster on fresh set

of machines
Tuning Hadoop settings for optimal

performance
Monitor clusters using different tools

MapReduce (MR)
Programming
Developing custom applications to fit in

MR paradigm exposed by Hadoop

Porting existing application to utilize MR

on Hadoop
Tuning existing MR jobs to improve

performance

Hadoop Application
Development
Knowledgable experience building

Hadoop platform based tools-Nutch,

Hive, Pig, JAQL & experienced in
building applications using these tools
Writing connectors for loading data on

HDFS

Why Persistent?
20 years of experience in Core Product Development
Product engineering engagements with BI Vendors such as - Netezza, Informatica, IBM (Cognos), Business Objects (SAP),

Microstrategy, Oracle and Microsoft

Significant domain expertise in BI & Analytics products and platforms both commercial & open source
Comprehensive experience across the data stack, right from data ingress to publishing reports
9 PhDs well versed with BI tools and technologies and over 400 well trained engineers working on BI related projects
Informatica certified ETL professionals as a part of the BI Competency team
Expertise and development licenses for leading ETL tools including - Informatica Powercenter, IBM Ascential Datastage,

Microsoft SSIS, BO Data Integrator, and Oracle Warehouse Builder

Dedicated competency center for Hadoop, text analytics and sentiment analysis

About Persistent Systems

Established in 1990, Persistent Systems (BSE & NSE: PERSISTENT) is a global company specializing in software product development services.
For more than two decades, Persistent has been an innovation partner for the worlds largest technology brands, leading enterprises and
pioneering start-ups. With a global team of 6,600+ employees, Persistent has 300+ customers spread across North America, Europe, and Asia.
Today, Persistent focuses on developing best-in-class solutions in four key next-generation technology areas: Cloud Computing, Mobility, BI &
Analytics, Collaboration across technology, telecommunications, life sciences, consumer packaged goods, banking & financial services and
healthcare verticals. For more information, please visit: www.persistentsys.com.
India
Persistent Systems Limited
Bhageerath, 402,
Senapati Bapat Road
Pune 411016.
Tel: +91 (20) 2570 2000
Fax: +91 (20) 2567 8901

USA
Persistent Systems, Inc.
2077 Gateway Place, Suite 500
San Jose, CA 95110.
Tel: +1 (408) 216 7010
Fax: +1 (408) 451 9177
Email: info@persistentsys.com

2011 Persistent Systems Ltd. All rights reserved.