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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

1.1 INTRODUCTION

Mobilization of domestic financial resources has remained a major concern in many developing countries. In India, domestic savings originate from three principal sectors namely the house hold sector (individual, non-corporate business, private), the private corporate sector (Joint stoc institutions the !ublic sector (central and companies, cooperative state government, local

authorities)."ousehold sector saving provides the bul of national saving. #espite the variety of vehicles that are intended to mobilize and allocate financial resources, only very fe$ offer strategies for meeting the needs of poor and lo$er income people. %ural people are facing an e&tremely ris y environment $hen they save in the informal sector. !ostal savings funds play a significant role in rural India. It provides numerous benefits to the investors. !ost office saving ban is the largest savings institutions in the country and offering high returns than those given by scheduled ban s.

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'here are a number of attractive schemes, $ell designed to meet the individual re(uirements of different small savers. 'he major instruments of post office saving schemes enjoy ta& benefits such as e&emption of investment contribution or interest income from ta& or both up to certain limits. 'he survey of )*+,% on households finds that the investment in post offices and other guaranteed return schemes and plans gets minor part of total savings. 'he present study $as carried out to analyze $hether the !ostal savings schemes have gained importance among the rural people or not. Many nations- post offices operated or continue to operate postal savings systems to provide depositors $ho do not have access to ban s a safe, convenient method to save money and to promote saving among the poor.

1.2 REVIEW OF LITERATURE


Rate cheer for postal savings NEW DELHI: .ood ne$s a$aits investors in post office small savings schemes. 'he *entre is considering a hi e in interest rates offered by these schemes to bring them on par $ith fi&ed deposit rates of commercial ban s. Minister of state for communications Jyotira ditya /cindia and finance minister ! *hidambaram are discussing the issue.

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

Interest rates of post office small savings schemes range from 0.12 to 32, depending upon the term, $hile ban s offer about 4.12 interest on similar schemes.

Pos a! sa"#$gs s%&#$' o$ #$(!a #o$) !o*e& #$ e&es &a es


+OL+ATA,SILIGURI5 'he government faces the challenge of holding investment rate from slipping further as small savings continued to erode amid lo$er rates and persistent high inflation , $hich prompted households to invest in gold . 'he latest data published by the %eserve 6an of India sho$ed that

outstanding small savings maintained $ith post offices have shrun to 789,:79 crore in #ecember ;89;, 9.12 lo$er than the year-ago position....
POST OFFICE SMALL SAVINGS INTEREST RATES CUT B- ..1/ NEW DELHI: Millions of small savers and !!< account holders $ill earn less on their post office savings schemes, $ith the government deciding to reduce interest rates on them marginally by 8.982. 'he interest rate of !ublic !rovident <und (!!<) has been lo$ered from 4.42 to 4.32 $ith effect from +pril 9, ;890, said a finance ministry statement. "o$ever, the rates on savings deposit schemes and on fi&ed deposit of up to one year run by post offices has been ept unchanged at =2 and 4.;2, respectively.

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INTEREST RATES ON POST OFFICE SAVINGS SCHEME TO REMAIN FI1ED TILL MATURITNe* De!%#) 2a$ 3: 'he .overnment today said that the interest rates on post office savings scheme, e&cept the !!<, $ill remain fi&ed throughout the term of the scheme. It clarified that the interest rate for such small savings $ill be declared on +pril 9 every year and $ill remain valid till the maturity of the scheme. "o$ever, in the case of !ublic !rovident <und (!!<), $hich is a 91-year scheme, interest rates $ould not remain fi&ed for the entire period. 'he annual interest accruals in the !!< account $ill depend upon the rate for that particular year, the <inance Ministry said. >'he rate of interest on small savings schemes $ill be aligned every year $ith the rates of .overnment securities of similar maturity ... the rates are fi&ed and not floating so far as individual investments e&cept !!< are concerned,? it said, $hile responding to media reports that the interest rates on all small savings schemes are floating.

1.0 NEED OF THE STUD-:

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In order to promote household savings, .ovt. of India has established )ational /avings through !ost @ffices. 'he !ost @ffice savings 6an is no$ the biggest ban serving the smallest man in the country and truly called the peoples 6an . It has a net$or of about 9, 1;,888 branches doing savings ban throughout India out of $hich 9,08,888 branches are in rural sector serving the simple needs of rural population. I have selected this topics to no$ the different savings schemes offered by #avanagere "ead !ost @ffice to no$ the opinion of customers for there savings scheme offered by #avanagere "ead !ost @ffice.

1.4 OBJECTIVES OF THE STUDY:


<or the progress of any research, objectives are must. It sho$s us the direction $ith $hich the tas can be accomplished. 9. ;. 0. 'o ma e a brief study of history of postal system of India. 'o analysis the profile of the #avangere *ity "ead !ost @ffice. 'o ma e a brief study of various schemes and service provided by !ost @ffice to *ustomers. =. 1. 'o provide suggestion for the improvement of service if any. 'o study the problems connected $ith, the service provided by the !ostal /avings /chemes. 1.4 SCOPE OF THE STUD-:
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'he study is limited to #avangere city only and this report gives information in general, regarding the products and services provided by !ostal /avings /chemes to the customers. 'he other services that are being rendering by the !ost @ffice have not been covered in this study. 1.5 METHODOLOG-: 'he study is beside on both secondary and primary data. a) Primary data: + survey method is used to collected primary data for this purpose. + (uestionnaire $as prepared and administrated to be respondents in person. 'he simple random sampling method has been employed for selecting the samples i.e., the customers. 'he sample size of the survey consists of 18 customers. 'he statistical tool are employed here they are tables, charts, and graphs etc. 'he reason for selecting this method is to no$ the e&isting situation in the organization. +nd general survey $ill be conducted to no$ the a$areness of !ostal /avings /chemes in public b) Secondary data:

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/econdary data has been collected from the follo$ing sources. 'he secondary data is collected from various encyclopedias, boo s of postal, $ebsites etc. 'he main source of secondary data is the records maintained by the

organization of !ostal /avings /chemes. 1.6 LIMITATIONS: 'hough the study $as planned and e&ecuted $ith almost care, this project contains certain limitations are $hich inherent in nature. 'here may be some errors due to the reason that the survey could not cover all the $or life of people of #avangere city. "o$ever attempt has been made to ma e customer survey as realistic as possible. 9) 'he study is restricted to #avangere city only.
2) Time constraints is the important and major obstacle in collecting the re(uired

information 0) Information obtained from the respondents is assumed to be accurate. =) Most of the respondents are hesitated to give their opinion.

1.8 CHAPTER SCHEMES :

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CHAPTER72 POST OFFICE PROFILE

0.1 2.1 INTRODUCTION:


Aith the advent of the e-mail, /M/, and mobile telephone, letter $riting has become passB. 6ut as the mandate for the hard copy continues from the government, legal accounting and educational fraternity the ubi(uitous post card refuses to die before the relentless a sought of $ireless $orld. 'he art of letter $riting still survives albeit barely, even as geography become history $ith the advent of the modern communication technology.
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"o$ever, driven by recurrent deficits year after year, the pioneer in the $orld of letters, Indian post, could soon become a relic of its post. 'he department has sho$n a deficit of the %s. 9,049 crore in ;88=-81 on the total turn over of %s. 98,0:1 crore the budgetary deficit gre$ by 8.=42 if this trend continues, the lonely postmen trading the inaccessible forest s of north east, the 'har desert of %ajasthan and the desolate landscape of Cada h Might become a thing of the post.

B#gges Pos a! Ne *o&':


'he India post continues to have biggest postal net$or in the $orld. <rom around ;0,0== post offices mainly in cities at the time of independence, the numbers has gro$th seven fold to 9,11,197 today, and spread has been rural centric $ith 9,;1,9=4 branch !ost @ffices e&tending reach to the vast hinter land. 'oday the country has one post office for every ;9,00 /DEM of area, rendering service to 7,791 people.

2.2 ESTABLISHMENT:
In 933= it $as started as postal system in India. 'he head (uarter is situated in )e$ #elhi, India. /mt. !admini .opinath is the director general. =, 77,:80 employees are $or ing in the Indian post office. +s of 09 March ;899, the Indian !ostal /ervice had 9, 1=,477 post offices, of $hich 9,0:,8=8 (4:.34 percent) $ere in rural areas and 91,4;7 (98.;; percent) in urban areas. It had ;1,=7= departmental !@s and 9, ;:,=8; ,# 6!@s. 'he postal service is under the #epartment of !osts, $hich is part of the Ministry of *ommunications and Information 'echnology of the .overnment of India. 'he ape& body of the department is the !ostal /ervice 6oard, consisting of a chair and si& members. 'he si& board members govern personnel, operations, technology, postal life insurance, human-resource development ("%#) and planning. 'he joint secretary and financial adviser is also a permanent invitee.

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2.0 HISTOR- AND BAC+GROUND OF POST OFFICE:


T:;e I$<=s &: Fo=$<e< Hea<>=a& e&s +e: ;eo;!e Se&"#?es E@;!o:ees WeAs# e
.overnment of India *ourier 9 +pril 933= )e$ #elhi, #elhi, India Manjula !rashar, #irector .eneral !ostal system =,77,:80 (+s of 09 March ;899) $$$.indiapost.gov.in

)o other institution ever has come closer to human lives as the !ost @ffice. !ost office reaches every noo and corner of the country. 'his is one of the reasons $hy many of the .overnment, non-government organizations, $hen faced $ith difficulties of reaching the largest possible number of people, have thought of utilizing the agency of the !ost @ffice for the purpose.

'he Indian !ost @ffice $as recognized as a separate organization of national


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importance and $as placed, for the first time, under the unitary control of a #irector .eneral of the !ost @ffice in India on @ctober 89, 941=. 'he Indian !ostal /ystem is not carved out of a single roc . 'he postal systems of more than 718 princely /tates, the district postal systems and Famindari #a $ere merged $ith the main 6ritish postal system. 'he bonding of the fragments has been so fine that one could be tempted to thin that the institution is monolithic.

Cord *live first established the postal system in the country in 9377. Cater on Aarren "astings developed the system by establishing *alcutta .rand !ost @ffice (.!@) under a !ostmaster .eneral in 933=. In other !residencies of Madras and 6ombay, it came into e&istence in 9347 and 93:0. 'he +ct of 9403 first regulated the !ost @ffice on a uniform basis to unite the organization throughout the three !residencies into one all India /ervice. 'he !ost @ffice +ct of 941=, ho$ever, reformed the entire fabric of the postal system $ith placing the !ost @ffice of India on the present administrative footings on @ctober 89, 941=.

In 941=, both the !osts and 'elegraph departments $ere born. <rom the beginning, the set up $as run on $elfare lines. !rofit $as not the motto. In the second half of the 9:th century the .overnment declared that so long as the #epartment played its o$n e&penses, nothing more $as desired. 'he same trend continued even in the ;8th century. 'he operations of post office and telegraph developed side by side. @n the eve of the Aorld Aar I, in 9:9=, both the departments $ere amalgamated.

I$ eg&a #o$ O( Se&"#?es


'he financial and political integration of the Indian /tates made it necessary and inevitable that the .overnment of India should pursue the policy of integration of the postal system of the Indian /tates $ith the larger postal system. 'here $ere /tates, $hich
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maintained district and independent postal organization $ith local postage stamps of their o$n. 'he letterbo&es of these states $ere painted in green colour to distinguish them from the Indian !ost @ffice letterbo&es, $hich $ere painted red. In 9:84, it $as found that out of the 71; native states in India, 701 /tates had cast their lot $ith the Indian !ost @ffice. @nly 91 /tates remained outG the outstanding ones being "yderabad, .$alior, Jaipur and 'ravnacore. + major reorganization of the !osts and 'elegraph (!H') #epartment too place in 9:;1. 'he accounts of the ! H ' $ere reconstituted to e&amine the fiscal profile of the #epartment. 'he attempt $as to find out the e&tent to $hich it $as imposing a burden on the ta& payers or bringing in revenue to the ,&che(uer, ho$ far each of the four constituent branches of the department, the !ostal, 'elegraph, 'elephone and Aireless $ere contributing to$ards the result.

M=! #(a&#o=s A? #"# #es


Indian !ostal service has not only confined to its main tas of delivering letters and being an effective mode of communication. It might appear surprising but the !ost office $as maintaining the da (post) bunglo$s and sarais in those early days. <or $ell over three decades from 9408s, the !ost @ffice also facilitated road journey of the passengers. + traveller could boo his seat in any pal i, boat, horse, coach and cart carrying mails and parcels on payment to the post office a fi&ed amount in advance and ta e rest on $ayside da cho$ ee, later on no$n as da bungalo$. #uring the plague epidemic in the late 9:th century, the !ost @ffice $as assigned the tas of selling (uinine pac ets. It is a country of joint families and small incomes $here millions of rupees have to be sent in the shape of small sums. 'he money transactions $ere carried out through the agency of the 0;9 .overnment treasuries,
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located in district head(uarters. In 9448, the e&tensive agency at the command of the 18:8 !ost @ffices $as handed over the transfer of small sums by $ay of Money @rder, thereby obviating the difficulties of travelling to the district head(uarters and identification of the payee. In 944=, !ostal Cife Insurance $as born, to insure the lives of InativeJ postal employees other than those in high positions since the insurance companies operating in India $ere un$illing to insure common natives.

F&ee<o@ S &=gg!e
Ahen the nation $ent through turbulent times, the post office also suffered. It $itnessed arson and loot after 9413. + #eputy !ostmaster and an overseer $ere illed, a runner $ounded and a number of !ost @ffices in 6ihar, K!, )orth Aest <rontier !rovinces ()A<!) $ere looted. In the )A<! and @udh practically all communication lines $ere closed and (uite a number of post offices could not be reopened for a $hole year even after the violence had subsided. !ostal stri es of 9:;8, $hich lasted for about five months, caused complete dislocation of the postal services. In the 9:=; Duit India movement, a number of !ost @ffices and letterbo&es $ere set on fire and mails could only be e&changed $ith great difficulty. It led to dislocation of postal lines in many sectors.

M#!es o$es
@ver the years evolution of mail delivery has gro$n from foot to /peed-post and

e-post. !ost *ard $as introduced in 943: $hile Lalue !ayable !arcel (L!!), !arcel and Insurance $ere brought into being in 9433. Indian !ostal @rder had its origin in 9:08. <or faster delivery, !ostal Inde& )umber (!I)) *ode $as introduced in 9:3;. In vie$ of fast emerging changes and scenario !ostal and 'elecom #epartments $ere segregated in 9:41. /peed-!ost $as launched in 9:47 $hile eeping pace $ith the changing needs of
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the times, MetroM%ajdhaniM6usiness *hannels, ,!/ and Money @rder via L/+' $ere introduced in 9::=.

Pos a! R=$$e&
'he postal runner finds a prominent place in the fol lore in every traditional society. In India one comes across stories and poems on it in almost every regional languages. ,arlier there $as provision of providing a drummer to each runner $hile passing through forest tracts. In dangerous tracts an escort of t$o torchbearers and t$o archers $ere also supplied after nightfall. 'here $ere numerous instances of runners being carried a$ay by tigers, dro$ned in flooded rivers, bitten by venomous sna es, buried in avalanches or murdered by robbers. 'he #irector of !ublic Information, .overnment of India, informed the !arliament in 9:;0 that during the year 9:;9-;;, there $ere 13 cases in $hich the mails $ere plundered by high$ay robbers as compared $ith 07 in the preceding year. /even out of =13 cases $ere attended $ith loss of life and in 90 instances the mail carriers $ere $ounded.

I$ eg&a #$g Fa? o&


'he post office has helped bind the nation together, support the gro$th of commerce and ensure a free flo$ of ideas and information. 'he evolution of mail delivery gre$ from foot to horsebac , stagecoach, railroad, automobile and airplane. 'he character, volume and transportation of mail have changed over the years. 'oday, emphasis is on postal mechanization and automation, $hich have been underta en to improve productivity and (uality and provide access to (uality postal services.

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!ostal services have social and economic functions that clearly go beyond a simple business rationale. 'his is especially true in the developing $orld. + reliable postal system is a critical component of the modern information and distribution infrastructure and an important catalyst for social and economic development and poverty reduction.

2.3 MISSION AND VISION:


'o provide high (uality mail, parcel and related in India and throughout the $orldG to be recognized as efficient and e&cellent organization e&ceeding the e&pectations of the customers, employees and the society, to perform the tas by5 'otal dedication to understanding and fulfilling customerJs needs. 'otal devotion to providing efficient and reliable services $hich customers consider to be value for money. 'otal commitment to providing challenging and re$arding career for every employee. 'otal recognition of the responsibilities as a part of the social, industrial and commercial life of the country. 'otal enthusiasm to be for$ard loo ing and innovation in all areas.

2.4 AIMS AND OB2ECTIVES OF THE ORGANISATION:


'he business development #irectorate $as set up $ith effect from 9-;-9::7 to

ensure focused management of value added services. 'he directorate is responsible toG

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+dministrate the e&pansion and promotion of the e&isting value added service. !lan and introduce value added products and services. ,valuate and produce regulations and guidelines for their retailing and net$or ing. /tudy mar et, underta e mar et testing and product improvements. ,valuate mar eting strategies, alliance and co-operation. @rganize and sponsor the business training for personnel. Monitor and revie$ the gro$th of value added product and services, and ,&plore the scope of commercial utilization of idle resources of the department.

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CHAPTER 0 DAVANAGERE HEAD POST OFFICE PROFILE

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0.1

-EAR OF ESTABLISHMENT:

In 9:19 it $as started as /ub-office of 'um ur division. Caterly in 9:30 it has established as "ead !ost @ffice under the *hitradurga #ivision. /avings /chemes are adopted from initial. 'otal employees of #avangere "ead !ost @ffice are 33 under different authority and job.

0.2

AIMS AND OB2ECTIVES OF THE ORGANISATION:


!rior to independence )ational /avings, $hich is one of the most common

means of savings by the people of the country $as also serving as a resources
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mobilization for collecting money for Aar purpose by the 6ritish .ovt. has undergone a radical change and became the biggest 6an serving common people. 'o cater the simple need of savings by the villagers and urban areas the initial deposit has been ept as lo$ as %s. 18 and subse(uent deposit is as lo$ as %s. 1.88 so that any me and $omen both literate and illiterate can avail the ban ing facility at the village level. Objectives: 'o ma e a$are of the people regarding the benefit of thrift. +ssess common peoples need for savings Mop up savings for )ation building. Instead of bro$ning from foreign fund, it is collected from the *itizen. It is not a profit earning organization it is a $elfare organization serving common people having a social objective. i.e. to strengthen the economic condition of the people.

0.0

MISSION B VISION:
'he small savings organization ma es attempt to ma e the savings

movement as a mass movement through various means, to increase domestic

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savings, $hich ultimately strengthen the countryJs economy and teach the people the importance of savings. 'he instrument floated by the )ational /avings $hich cater the need of people of different economic status. T e detai!s o" t e sc emes are "#rnis ed be!o$. 'otal dedication to understanding and fulfilling customer needs. 'otal devotion to provide efficient and reliable service $hich customer considers being value for money. 'otal enthusiasm to be for$ard loo ing and innovative in all areas.

0.3

T-PES OF POSTAL FACILITIES:


!ostal operations at the !ost @ffice encompass the entire gamut of basic

postal services $hich interalia include5 /ale of stamps and stationery 6oo ing of registered articles 6oo ing of insured articles 6oo ing of value payable articles. %emittance of money through money order and postal orders 6oo ing of parcels

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0.4

NON7POSTAL SERVICES:
'he !ost office has also traditionally served as a financial institution for

millions of people in rural India. *urrently these are some of the activities being supported. !ublic !rovident <und )ational /avings *ertificate /avings 6an +ccount Monthly Income /cheme %ecurring #eposit +ccount !ost bo&es for mail receipt

0.5 ORGANICATION STRUCTURE OF DAVANGERE HEAD POST OFFICE:

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0.6

SAVINGS

SCHEMES

OFFERED

TO

CUSTOMER

B-

DAVANAGERE HEAD POST OFFICE

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INTRODUCTION !ost @ffice /avings 6an -included in the Knion Cist vide item )o. 0: of /eventh /chedule of the *onstitution of India. Larious /chemes framed by the *entral .overnment under5 .overnment /avings 6an +ct, 9430, .overnment /avings *ertificates +ct, 9:1:, !ublic !rovident <und +ct, 9:74. '$o non-statutory schemes- introduced through e&ecutive orders. OB2ECTIVE: /mall savings schemes are designed to provide safe H attractive investment options to the public and at the same time to mobilize resources for development. OPERATING AGENCIES: 'hese schemes are operated through about 9.1= Ca h post offices throughout the country. !ublic !rovident <und /cheme is also operated through about 4888 branches of public sector ban s in addition to the post offices. #eposit /chemes for %etiring ,mployees are operated through selected branches of public sector ban s only.
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PROMOTION: )ational /avings @rganisation ()/@) is responsible for national level promotion of these schemes through publicity campaigns and advertisements in audio, video as $ell as print media. 'hrough a large net$or of over 1 la h small savings agents $or ing under different *ategories. /tandardised +gency /ystem (/+/), Mahila !radhan Eshetriya 6achat Nojana (M!E6N), !ublic !rovident <und +gency /cheme, !ayroll /avings .roups, /chool /avings 6an s (/anchayi as) in addition, the ,&tra #epartmental 6ranch !ostmasters (,#6!Ms) also help in mobilizing savings, especially in rural and remote M far flung areas. INSTITUTIONAL INVESTMENT IN SMALL SAVINGS SCHEMES: 'hese schemes being primarily meant for small urban and rural investorsG institutions are not eligible to invest in major small savings schemes. N.R.IsD INVESTMENT IN SMALL SAVINGS SCHEMES :

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'he )on-%esident Indians ()%Is.) are not eligible to invest in small savings schemes including !ublic !rovident <und (!!<) and #eposit /chemes <or %etiring ,mployees.

SMALL SAVINGS SCHEMES :

%a) Savin&s Acco#nt: /avings 6an is one of major agency functions of the department of !osts. 'he schemes and the rules relating to them are formulated by the Ministry of <inance (#epartment of ,conomic +ffairs), .ovt. of India. 'he collections under !ost @ffice /avings 6an +ccount given us long term loan to the respective /tate .overnment for development activities. 'he investors of !ost @ffice /avings 6an , thus become partners in the )ation building as $ell.

Fea =&es:
9) /avings 6an account may be opened by an +dult in hisMher individual capacity or ; or 0 +dults jointly, a Minor above 98 years of age, a guardian on behalf of a minor, by pensioners. ;) 'he Minimum balance must be %s. 18M- for ordinary account and %s. 188Mfor che(ue +ccount.

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0)

'he ma&imum balance cannot e&ceed %s. 9,88,888M- in case of /ingle +ccount and %s. ;,8,888M- in case of Joint +ccount.

=) 1)

%ate of interest of 0.12 per annum. + !ublic +ccount may be opened by an +ssociation or Institution. 'he account carries an interest of 02

7)

/ecurity #eposit +ccount may be opened by an agent $ho is re(uired to deposit security in his capacity etc., 'he account carries an interest of ;2.

3) 4) :) 98)

*he(ue facility is available. *he(ues are accepted by all ban s. )omination facility is available. +ny number of accounts can be opened limited to one per post office.

Ra e o( I$ e&es

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

T:;e o( A??o=$ S#$g!e A??o=$ Pe$s#o$ A??o=$ 2o#$ A??o=$ Sa$?%a:#'a A??o=$ %b) Time 'e(oist Acco#t %T') :

Ra e o( I$ e&es ;e& a$$=@ 7.12 3.12 1.12 7.12 4.4/ 8.4/ 5.4/ 5.4/

In 'ime #eposit +ccount, the depositor ma es one lump sum deposit of %s. ;88M- or in multiples of %s. ;88M- for a fi&ed term of 9 year, ; years, 0 years or 1 years. 'he interest is paid once in a year at the rate prescribed on completion of the period. 'he deposit amount is repaid premature closure is permitted after 7 moths and $ithin year and no interest $ill be paid procedural rules are as for /avings +ccount.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 26

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

Fea =&es :
+ny individual (a single adult or t$o adults jointly) can open an account. 'he term of deposit shall be 9 year, ; years, 0 years or 1 years. 'here is no limit for deposit. Interest is payable annually but calculated (uarterly. +ny number of accounts can be opened. +n account on maturity may be e&tended for a future period 9 to 1 years. 'he account can be pledged as security. !ost maturity interest shall be allo$ed for a ma&imum period ; years at savings account rate.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 28

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

Ra e o( I$ e&es

Pe&#o< <=&#$g *%#?% o;e$e< F&o@ To .17.172..9 147.172.1. .17.072.11 .17.072.12 .17.072.10 9=-89-;88: ;4-8;-;898 ;4-8;-;899 ;4-8;-;89; o*a&<s

Ra e o( #$ e&es ;e& a$$=@ 1 -ea& :2 42 3.12 3.;12 5.24/ 2 -ea&s 982 :2 42 3.12 5.4/ 0 -ea&s 992 982 :2 4.;12 6.24/ 4 -ea&s 11.4/ 1..4/ 9/ 8.24/ 6.4/

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 29

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

c)

Rec#rrin& 'e(osit %R'): %ecurring #eposit accounts provide for monthly deposit maturing at 1 years.

'he depositor opens %# account $ith a definite denomination, goes on depositing every month for a period of 1 years and gets a sizeable amount at the end of the team. /ince the deposit is IrecurringJ is mature every month, the scheme is named as %ecurring #eposit. !remature closure is permitted after one year on /6 rate of interest. 'his scheme is very popular among salaried people.

Fea =&es:
9) May be opened by single adult, guardian on behalf of a minor or minor of age 98 years or more. ;) +ccount may be opened i the denomination of multiples of %s. 1M- $ith minimum of %s. 98M-. 0) =) 1) +ny number of accounts may be opened. 'here is no ma&imum limit of deposit. #eposit may be made on any $or ing date in the month.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 0.

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

7)

'he accounts $ill be treated as discontinued $hen the number of defaults e&ceed four.

3) 4)

#efaults can be paid $ithin t$o months. 'he account on maturity can be e&tended for a future term of 1 year $ith us $ithout deposit.

:)

!ost maturity interest is paid prescribed rate.

98) !art $ithdra$al facility available.

Ma =&# : "a!=e (&o@ #@e o #@e


Pe&#o< <=&#$g *%#?% o;e$e< F&o@ 147.172..9 .17.072.1. .1..0.2.11 .17.072.10 To ;4-8;-;898 ;4-8;-;899 ;4-8;-;89; o$*a&<s A@o=$ &e;a:aA!e (o& a$ a??o=$ o( Rs. 1. <e$o@#$a #o$ Rs. 689.5. 648.40 638.39 628.9.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 01

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

d)

Mont !y )ncome Sc eme %M)S) : In the Monthly Income /cheme accounts depositor ma e one lump sum

deposit for a period of 7 years of %s. 9,888M- as multiples of %s. 9,888. 'he depositor gets monthly interest from the very ne&t month of the deposit. +fter maturity, he $ill get bac the deposit amount $ith an additional 982 as bonus. !remature closure is permitted after one year. 'he procedural rules are as for savings accounts. 'here is no concession for Income 'a&.

Fea =&es:
9) +n account may be opened by an individual adult ; or 0 adults jointly or a guardian on behalf of a minor. ;) 0) Minimum deposit on account must be %s. 9,888M-. Ma&imum deposit on single acccount is %s. 0 la hs and in a joint account it is %s. 7 la hs. =) %ate of interest 42.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 02

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

1) 7) 3) 4)

982 bonus on maturity. ($ithdra$n $.e.f. 90th <eb ;887) +uto credit facility to /6 account. Maturity period O /i& years. Income by means of interest upto %s. 9;,888M- is e&empted for payment of Income 'a& under section 48C of I' +ct.

:)

/afe and sure $ay to get a regular monthly income.

e)

P#b!ic Provident *#nd Sc eme %PP*):


!ublic !rovident <und /cheme is a statutory scheme. Knder this scheme

self-employed person, li e doctors, agriculturists, la$yers, merchants can avail the facility of !rovident fund $ith effect from 9.3.9:74. !.!.<. account can be opened in the /tate 6an of India and its subsidiaries. "ead !ost @ffice and certain authorized branches of )ational 6an s and such !ost @ffice $hich are authorized to open !!< account by head of circles regional !M..

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 00

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

*eat#res:
9) ;) 0) 'he account may be opened by individual guardian on behalf of minor. 'he account carries an interest at the rate of 42 per annum. Investment up to %s. 38,888M- per annum (ualified for I' rebate under section 48 * of I' +ct. =) 1) 7) 3) + minimum deposit of %s. 188M- is compulsory in a financial year. 9; deposits can be made in a year. #eposit by che(ue Mcash including outstation che(ues may be opened. +ccount $ill be treated as discontinued if the minimum deposit of %s. 188M- is not made in financial year. 4) :) /urcharge at the rate of %s. 18M- $ill be levied on discontinued accounts. #eposits made on behalf of $ife or minor children $ill be treated as deposit made by the investor himself. 98) @nly one account, either in !ost @ffice or in 6an only may be opened.

") Senior Citi+ens Savin&s Sc eme %SCSS) :

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 03

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

+ny person $ho is of 78 years H above person $ho has attained the age of 11 years or more but less than 78 years $ho has retired under L%/ on the date of opening the account. "e can open the account $ithin three months from the date of retirement. !erson should attach the certificate along $ith application for

opening the accounts from the employee indicating the fact of retirement under such L%/ retirement benefits, employment held long the $ith period of such employment.

*eat#res:
9) ;) 0) )%I and "K< cannot open the account Joint account can be opened only $ith /pouse. #epositor should produce certificate for age proof, !+) and t$o photographs $hile opening the accounts. =) #eposit can be made by cash or che(ue if the amount of deposit is more than one la h deposit should be made only by che(ue. 1) #epositor may operate more than one account in multiples of %s. 9,888Msubject to the condition that the balance in all the accounts ta en together shall not e&ceed the ma&imum limit %s. 91 la hs. )ot more than one account opened in the same !ost @ffice in the same calender month.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 04

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

7) 'he account carries interest of :2 per annum. Interest shall be payable (uarterly on March 09, June 08, /eptember 08 and #ecember 09, unclaimed interest $ill not earn any interest %s. ;,;18M- $ill be paid at the end of each (uarter on a deposit of %s. 9,88,888M-. 3) Interest can be automatically credited to /6 account if the /6 account is also opened in the same !ost office.

Se$#o& C# #Ee$s Sa"#$g S?%e@e


I$ e&es TaA!e s%o*#$g %e a@o=$ o( #$ e&es o Ae ;a#< (o& ?o@;!e e >=a& e& a %e &a e o( 9 ;e&?e$ .

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 05

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

A@o=$ o( De;os# I$ e&es ;e& F=a& e& GRs.H 1)... 2)... 0)... 3)... 4)... 5)... 6)... 8)... 9)... 1.)... 2.)... 22.4. 34... 56.4. 9.... 112.4. 104... 146.4. 18.... 2.2.4. 224... 34....

I$ e&es ;e& >=a& e& a@o=$ o( <e;os# GRs.H 0.)... 3.)... 4.)... 5.)... 6.)... 8.)... 9.)... 1)..)... 2)..)... 0)..)... 3)..)... 564... 9..... 1)124... 1)04.... 1)464... 1)8..... 2).24... 2)24.... 3)4..... 5)64.... 9)......

A@o= o( <e;os# I$ e&es ;e& >=a& e& GRs.H 4)..)... 5)..)... 6)..)... 8)..)... 9)..)... 1.)..)... 11)..)... 12)..)... 10)..)... 13)..)... 14)..)... 11)24.... 10)4..... 14)64.... 18)...... 2.)24.... 22)4..... 23)64.... 26)...... 29)24.... 01)4..... 00)64....

a)

CASH CERTIFICATES : ,ationa! Savin&s Certi"icate %,SC):


)/*s are encashable only on maturity. +s the name it indicates. 'he

period of maturity is 7 years. 'he amount payable to the investor is printed on the bac side of )/*. @ne of the cardinal features of )/* is that the investment made under these (ualities for rebate of Income 'a& under /ection 44. ,ven the interest earned every year is deemed have been reinvested and thus (ualifies for 'a& rebate.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 06

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

*eat#res:
9. /cheme specially designed for .overnment employees, businessmen and

other salaried classes $ho are I' assesses.


;. )o ma&imum limit for investment. 0. )o ta& deduction at source. =. *ertificates can be

ept as collateral security to get loan from ban s.

Investment up to %s. 9,88,888M- per annum (ualifies for I' rebate under section 48* of I' +ct.
1. 'rust and "K< cannot invest. Interest is compounded 7 month. 7. 'he follo$ing interest accures on a certificate of %s. 9,888M8 denomination

after the period mentioned.


3. 'he interest occuring annually deemed to be reinvested $ill also (ualify for

'a& rebate under section 44 of I' +ct.


4. /uch interest is deductable under /ection 48-C of I' +ct. :. Coan can be ta en from 6an s on security of the certificates.

b)

-issan .ia/as Patra %-.P) :

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 08

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

Eissan Li as !atra are li e the )/*, but there is no Income 'a& *oncession for the investment made and also there is provision for premature encashment after the specified period. 'he amount invested doubles on e&piry of maturity period. !rocedures for issue, encashment, pledging etc., are as for )/* e&cept to the e&tent stated herein.

*eat#res:
9. 'he certificate may be purchased by an adult for himself or on behalf of a minor or to a minor. ;. 0. 'he certificates can also be purchased jointly by t$o adults or a trust. 'he certificates are available in the denominations of %s. 988M-, 188M-, 9,888M-, 1,888M- and 98,888M- in all !ost offices and %s. 18,888M- in all head !ost @ffice and selected sub !ost @ffice. =. 1. 7. 'here is no limit on investments. Investment doubles in 4 years 3 months. )%Is H "K< not eligible.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 09

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

3. 4.

)omination facility is available. !ost maturity interest is also admissible at the rate applicable from time to time (at present 0.12).

:.

Interest earned $ill be entitled to e&emption under section 48 of I' +ct.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 3.

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

CHAPTER 3 ANAL-SIS OF SURVE- FINDINGS

CUSTOMER SURVE- ANAL-SIS :


*ustomer opinion is very valuable in each and every mar et, he is just li e an umpire, customer satisfaction or non-satisfaction should be ta en into consideration through customer survey. 18 respondents $ere selected random basis for conducting the survey. 'he selection of customers for posing the (uestionnaire $as covering a $ide range $ith different standards on the basis of service availed by the customers. 'hey represent .overnment ,mployee, /tudent, 6usiness, !rofessional, +griculturist and others. 'he information $as collected by the issue of no$ many suggestions that the

(uestionnaires, $hile surveying I came to

customers $anted to give and their opinion regarding different customer services by !ostal /avings /chemes. +ll their suggestions and opinions to$ards

customer service have been considered. 'his type of survey analysis is helpful to understand the customerJs income group, occupation, preference and e&penditure per month on postal services and other opinion about the /avings /chemes. "o$ever, the customer survey analysis is limited to #avangere *ity only.
SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE Page | 31

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

Fo!!o*#$g a&e %e a$a!:s#s o( S=&"e: (#$<#$gs: 1. Ty(es o" C#stomers:

TaA!e I 3.1 : TaA!e s%o*#$g C!ass#(#?a #o$ o( ?=s o@e& o$ %e Aas#s o( Ge$<e& Ge$<e& Male <emale To a! /ource5 /urvey #ata. G&a;% s%o*#$g C!ass#(#?a #o$ o( ?=s o@e& o$ %e Aas#s o( Ge$<e& No. o( Res;o$<e$ s ;4 ;; 4. Pe&?e$ age G/H 17 == 1..

44%

56%

Male

Female

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 32

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

/ource5 'able =.9 'his survey revealed that out of 18 respondents, 172 respondents are Male and remaining ==2 are <emale. 0. A&e o" C#stomers: TaA!e I3.2: TaA!e s%o*#$g Age o( %e Res;o$<e$ s Age G&o=; 6elo$ ;8 ;8-08 08-=8 =8-18 +bove 18 To a! No. o( Res;o$<e$ s = 7 9; 94 98 4. Pe&?e$ age G/H 8 12 23 05 2. 1..

/ource5 /urvey #ata. G&a;% s%o*#$g Age o( %e Res;o$<e$ s

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 30

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

40 35 30 25 20 15 10 5 0
Below 20 20-30 30-40

36%

24% 20% 12% 8%

Below 20 20-30 30-40 40-50 Above 50

40-50

Above 50

/ource5 'able =.; 'he above table sho$s that out of 18 respondents, 42 respondents are belo$ ;8 years age, 9;2 are in age group of ;8-08, ;=2 bet$een are in the age group of 08-=8, 072 are in age group of =8-18 and remaining ;82 are aged above 18. 'he most of the respondents falls under the age group =8-18.

1.

Marita! Stat#s o" Res(ondents:


Page | 33

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

TaA!e I 3.0 : Ma&# a! S a =s Married Kn married To a!

TaA!e s%o*#$g C!ass#(#?a #o$ o( @a&# a! s a =s No. o( Res;o$<e$ s =; 84 24 Pe&?e$ age G/H 4= 97 1..

/ource5 /urvey #ata. G&a;% s%o*#$g C!ass#(#?a #o$ o( @a&# a! s a =s

16%

84%

Married Un married

/ource5 'able =.0

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 34

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

'able 0 sho$s that out of 18 respondents, 4=2 of respondents are married and the remaining 972 of respondents are unmarried. Most of the respondents are married. 2. Occ#(ation o" Res(ondents : TaA!e I 3.3 : T:;e o( O??=;a #o$ .ovt. ,mployee /tudent 6usiness !rofessional +griculturist @ther To a! /ource5 /urvey #ata. G&a;% s%o*#$g O??=;a #o$ o( Res;o$<e$ s TaA!e s%o*#$g O??=;a #o$ o( Res;o$<e$ s No. o( Res;o$<e$ s 7 4 4 9; ; 9= 4. Pe&?e$ age G/H 9; 97 97 ;= = ;4 1..

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 35

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

16% 12%

24 % 16%

28%

4% #er&enta%e to )otal Page | 36


pl oy ee t! de nt

B! "i ne "" #r o$ e" "i on al A% ri& !l t! ri" t

ov t. Em

/ource5 'able =.= 'he above table sho$s the out of 18 respondents 9;2 .ovt. ,mployees, 972 are /tudent, 972 are business men, ;=2 are professional, =2 are +griculturist and remaining ;42 are engaged in other activities.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

'

t( er

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

3.

Ed#cationa! 4#a!i"ication o" Res(ondents:


TaA!e s%o*#$g E<=?a #o$a! >=a!#(#?a #o$ o( %e Res;o$<e$ s

TaA!e I 3.4 :

E<=?a #o$a! F=a!#(#?a #o$


/./.C.*. .raduate !.K.*. Knder graduate To a!

No. o( Res;o$<e$ s
7 ;= 93 0 4.

Pe&?e$ age G/H


9; =4 0= 7 1..

/ource5 /urvey #ata. G&a;% s%o*#$g E<=?a #o$a! >=a!#(#?a #o$ o( %e Res;o$<e$ s

Under %rd!ate #.U.+. Grad!ate . .*.+. 6%

12% 34% 48%

0 . .*.+.

10 Grad!ate

20 #.U.+.

30

40

50

Under %rd!ate

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 38

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

/ource5 'able =.1 +bout table sho$s the out of 18 respondents 9;2 %espondents have done /./.C.*., =42 are .raduate, 0=2 have passed !.K.*. H the remaining 72 are #egree holders. 5. Mont !y )ncome : TaA!e s%o*#$g Mo$ %!: #$?o@e o( %e Res;o$<e$ s No. o( Res;o$<e$ s
9; 94 9; 4

TaA!e I 3.5 :

Mo$ %!: I$?o@e


6elo$ 1888 %s. 1888-98888 %s. 98888-91888 91888-;8888

Pe&?e$ age G/H


;= 07 ;= 97

To a! /ource5 /urvey #ata.

4.

1..

G&a;% s%o*#$g Mo$ %!: #$?o@e o( %e Res;o$<e$ s

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 39

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

16%

24% Below 5000

24% 36%

,". 5000-10000 ,". 10000-15000 15000-20000

/ource5 'able =.7 +bout table sho$s the out of 18 respondents ;=2 respondents monthly income is less than %s. 1888, 07 2 do earn a monthly income of %s. 1888-98888, ;=2 respondents income is bet$een %s. 98,888 to 91,888 and the remaining 972 respondent monthly income is %s. 91,888 to ;8,888.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 4.

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

6.

Have yo# eard Posta! Savin& Sc emes7 TaA!e I 3.6 : TaA!e s%o*#$g Res;o$se (&o@ %e Res;o$<e$ s &ega&<#$g Pos a! Sa"#$g S?%e@es Res;o$se Nes )o To a! No. o( Res;o$<e$ s 18 8 4. Pe&?e$ age G/H 1.. . 1..

/ource5 /urvey #ata. G&a;% s%o*#$g Res;o$se (&o@ %e Res;o$<e$ s &ega&<#$g Pos a! Sa"#$g S?%e@es

100 .0 -0 40 20 0 /e" 0o

/e" 0o

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 41

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

/ource5 'able =.3 'he survey reveal that all the 18 respondent are a$are of !ostal /avings /cheme in #avangere *ity. 8. Ho$ m#c yo# save mont !y TaA!e I 3.8: A*a&e$ess 6elo$ 1888 98888-91888 91888-;8888 +bove ;8888 To a! /ource5 /urvey #ata. G&a;% s%o*#$g mont !y save income TaA!e s%o*#$g mont !y save income No. o( Res;o$<e$ s ;4 ; 94 8; 4. Pe&?e$ age G/H 17 = 07 = 1..

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 42

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

Above 20000 15000-20000 10000-15000 Below 5000

4 36 4 56

10

20

30

40

50

60

70

/ource5 'able =.4 'he above table sho$s that 172 respondents are save the income of 6elo$ 1888, =2 respondents are 98888-91888, 072 respondents are save bet$een 91888-;8888 and the remaining =2 respondents monthly save is %s. +bove ;8888.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 40

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

8.

A$areness o" Posta! Savin&s Sc emes t ro#& di""erent media: TaA!e s%o*#$g Pos a! Sa"#$gs S?%e@es No. o( Res;o$<e$ s ;7 9= 7 = 4. Pe&?e$ age G/H 1; ;4 9; 4 1.. %&o=g%

TaA!e I 3.9 : <#((e&e$ @e<#a

Me<#a A*a&e$ess )e$s !aper Magazine 'elevision @thers To a! /ource5 /urvey #ata.

G&a;% s%o*#$g Posta! Sa"#$gs S?%e@es %&o=g% <#((e&e$ @e<#a

52

28 12 8 #er&enta%e to )otal

0ew" #aper

Ma%a1ine )elevi"ion 't(er"

0ew" #aper Ma%a1ine )elevi"ion 't(er"

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 43

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

/ource5 'able =.: Most of the respondents $ere come to no$ about !ostal /avings /chemes by )e$s !aper 1;2, Magazine ;42, 'elevision 9;2 and remaining 42 are from @thers. 19. T e Posta! Savin&s Sc emes (re"erred by t e res(ondents:

TaA!e I 3.1. : TaA!e s%o*#$g Pos a! Sa"#$gs S?%e@es ;&e(e&&e< A: %e &es;o$<e$ s T:;es o( S?%e@es /avings 6an +ccount %ecurring #eposit +ccount )ational /aving *ertificates !ublic !rovident <und /enior *itizen /cheme 'ime #eposit +ccount To a! /ource5 /urvey #ata. No. o( Res;o$<e$ s ;8 98 98 ; 7 ; 4. Pe&?e$ age G/H =8 ;8 ;8 = 9; = 1..

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

Page | 44

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

G&a;% s%o*#$g Pos a! Sa"#$gs S?%e@es ;&e(e&&e< A: %e &es;o$<e$ s

40 35 30 25 20 15 10 5 0
2 A& &

40

20

20 12 4 4 #er&enta%e to )otal
n &( 3 em e t &o A& ! nt i o" p e

n o! 3

t i o" tA &

... n% +

er

.. i$ . ov i n de

tF

d !n 1e

%" in v a

n Ba , e

r &!

% rin

ep a

l na o ti

i av

b #!

li&

#r

io en

it i r+

m )i

/ource5 'able =.98 'he /urvey revealed that out of 18 respondents,=82 of the respondents li ed /6 +ccounts. ;82 preferred recurring #eposit

+ccount, ;82 li ed )ational /aving *ertificates = 2 preferred public provident fund, 9;2 li ed senior citizen scheme and the remaining =2 preferred 'ime #eposit +ccounts.

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

TaA!e I 4.11 : TaA!e s%o*#$g Fa? o& I$(!=e$?e< +gent +dvertisement !ost @ffice @ther To a! /ource5 /urvey #ata.

Fa? o& #$(!=e$?#$g ;=A!#? o*a&<s Pe&?e$ age G/H =8 4 1; 8 1..

Pos a! Sa"#$gs S?%e@e No. o( Res;o$<e$ s ;8 = ;7 8 4.

G&a;% s%o*#$g Fa? o& #$(!=e$?#$g ;=A!#? o*a&<s Pos a! Sa"#$gs S?%e@e

-0 50 40 30 20 10 0
Agent Advertisemet

524 404
A%ent

Adverti"emet

.4 04
Post Office Other

#o"t '$$i&e

't(er

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

/ource5 'able =.99 'he /urvey revealed that out of 18 respondents =82 respondents are influenced by +gent, 1;2 influenced by !ost @ffice and remaining 42 motivated by +dvertisement. TaA!e I 3.12 : TaA!e s%o*#$g Pe&#o< o( Pos a! Sa"#$g S?%e@es Nee< %egular @ccasional To a! /ource5 /urvey #ata. G&a;% s%o*#$g Pe&#o< o( Pos a! Sa"#$g S?%e@es No. o( Res;o$<e$ s ;4 ;; 4. Pe&?e$ age G/H 17 == 1..

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

PIE CHART SHOWIN

PERIO! O" POSTA# SA$IN S SCHE%ES

44%

56%

,e%!lar

'&&a""ional

/ource5 'able =.9; +bout table sho$s the out of 18 respondents, 172 prefer regular schemes and the remaining ==2 demands occasional schemes.

TaA!e I 3.10 : TaA!e s%o*#$g Reaso$s (o& ;&e(e&&#$g Pos a! Sa"#$gs S?%e@es Reaso$s <und to meet future e&penditure 'o availing Income 'a& benefits No. o( Res;o$<e$ s ;4 ;8 Pe&?e$ age G/H 17 =8

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

!ressure of +gents @thers To a! /ource5 /urvey #ata.

; 8 4.

= 8 1..

G&a;% s%o*#$g Reaso$s (o& ;&e(e&&#$g Pos a! Sa"#$gs S?%e@es

-0 50 40 30 20 10 0

56% #er&enta%e to )otal

40%

4%
F!nd to )o availin% #re""!re o$ meet $!t!re 6n&ome )a5 A%ent" e5pendit!re bene$it"

0%
't(er"

/ource5 'able =.90

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

+bout table sho$s the out of 18 respondents, 172 preferred the scheme to meet future e&penditure, =82 to get Income 'a& benefits and the remaining =2 prefer due to pressure of the +gent.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

TaA!e I 3.13 : TaA!e s%o*#$g P&oA!e@ #$ a"a#!#$g %e se&"#?e o( Pos a! Sa"#$gs S?%e@es. Res;o$se Nes )o To a! /ource5 /urvey #ata. G&a;% s%o*#$g P&oA!e@ #$ a"a#!#$g %e se&"#?e o( Pos a! Sa"#$gs S?%e@es No. o( Res;o$<e$ s = =7 4. Pe&?e$ age G/H 4 :; 1..

&2 %

100 .4 50 0

/e"

0o #er&enta%e to )otal

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

/ource5 'able =.9= +bout table sho$s the out of 18 respondents, :;2 of %espondents have said that there is no problem in using service of !ost @ffice $ith regard to the /chemes and only 42 have said that there are some problems. TaA!e I 3.14 : TaA!e s%o*#$g F=a!# : o( Se&"#?es Se&"#?e ,&cellent .ood !oor To a! /ource5 /urvey #ata. G&a;% s%o*#$g TaA!e s%o*#$g F=a!# : o( Se&"#?es No. o( Res;o$<e$ s 98 04 ; 4. Pe&?e$ age G/H ;8 37 = 1..

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

4% 20%

76%

ervi&e

E5&ellent

Good

#oor

/ource5 'able 1.91 +bout table sho$s the out of 18 respondents, 372 respondents of have said that the service offered by the !ost @ffice $ith regard to !ostal /avings /chemes is .ood. ;82 of respondents said that e&cellent and other =2 of respondents have said poor.

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

C%a; e&74
FINDINGS) SUGGESTIONS AND CONCLUSION
<ollo$ing are the suggestions of the respondents and my o$n5

4.1: FINDINGS:
Most of the respondents are Male. i.e., 172 Majority of the respondents are at the age group of =8-18 years i.e., 072 Majority of the respondents are professional i.e., ;=2 Majority of the respondents are graduates i.e., =42

'he majority of the respondents are having a monthly income of %s. 1888 O 98888 i.e., 072 +ll the respondents are opinioned yes i.e., 9882 Most of the respondents are satisfied on the postal services.

4.2: SUGGESTIONS: /uggestions of %espondents :


'he rate of intere st is to be increased. It is *entral .ovt. /ervice. "ence, numbers of !ost @ffices are to be increased to cover more population.

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

It has to provide +'M facilities, so that saver can dra$ money $hen H $here they re(uired. Improve the communication $ith customers. 'o provide better service, !ost @ffice has to be computerizing and are !ost @ffice have to increase $or ing hours. ,&istence of Internet facilities to all the !ost office in the *ountry. Introduce more profitable /chemes to satisfy different customers. /ervice is very slo$. It must be speed up.

4.0: O*$ S=gges #o$s:


/eparate branch office is to be maintained to !ostal /avings /chemes. Modernization of @ffice and increase in the staff. It should clearly indicate the terms and conditions of the service to the customers. 'here should be ind and humble response from the /taff of !ostal /avings /chemes #ept.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

'hey should advertise their products and services $idely to reach the mass through multi media. !rovide more verities of savings scheme to satisfy the needs of different customers. /eparate sections should mention in the !ost @ffice.

4.3: CONCLUSION:
'he public savings play an important role in the development of a *ountry. 'herefore, in India people have got savings there have been collected by offering various attractive schemes by the !ost @ffices. /o for the !ost @ffices particularly, #avangere "ead !ost @ffice had done a commanded job in mobilizing the !ublic /avings. 'here is certain short coming in the service offered by the !ost @ffice as revealed by the sample of respondents. 'hey have to be addressed so the !ost @ffices particularly #avangere "ead !ost @ffice can mobilizing a lot of savings and this in terms can be invested in .overnment economic and commercial activities for all development of the *ountry.

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

FUESTIONNAIRE
I am a bonafide student of M.*om = th semester studying at #epartment of studies in commerce, ATHANI P G CENTER) COLLEGE , #avangere. +s a part of academic curriculum I have underta en a dissertation entitled >*K/'@M,% +''I'K#, '@A+%#/ !@/'+C /+LI)./ /*",M/?. Knder the guidance of M#ss. SWAPNA.B <aculty of s #epartment of /tudies in *ommerce, +thani ! . *entre, #avangere. I indly re(uest you to spare your precious time in ans$ering the (uestions. I !romise this Information provided $ill be used to academic purposes only. 'han ing you Nours <aithfully. (Manjunath. %)
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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

PERSONAL DETAILS
9. )ame of the ,mployee5 PPPPPPPPPPPPPPPPPPPPPP ;. +ddress 5PPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPP 0. +ge .roup5 a) 6et$een ;8 to 08 c) 6et$een =9 to 18 =. Marital /tatus5 a) Married b) Knmarried b) 6et$een 09 to =8 d) 6et$een 18 and above

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

1. @ccupation5 a) .overnment ,mployee b) /tudent c) 6usiness d) !rofessional e) @ther specify

7. ,ducational Dualification5 a) / / C * c) .raduation 3. Monthly Income5 a) 6elo$ 1888 c) 98888 to 91888 4. "o$ much save monthlyQ b) 1888 to 98888 d) 91888 to ;8888 b) !K* d) under graduation

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

a) 6elo$ 98888 c) 91888 to ;8888

b) 98888 to 91888 d) +bove ;8888

:. "o$ did you no$ about !ostal /ervicesQ a) Lisiting to post office b) b) +dvertisement c) <riend H %elatives d) @thers

98. +$areness of !ostal /avings /chemes through different media5 a) )e$s !apers c) 'elevision b) Magazines d) @ther

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

99. 'he !ostal /avings /chemes preferred by the respondentsQ a) /avings ban aMc c) )ational savings b) %ecurring #eposit aMc d) /enior citizen savings

9;. <actor influencing customer to$ards !ostal /avings /chemeQ a) +gents c) !ost office b) +dvertisement d) other specify

90. !eriod of !ostal /aving /chemesQ a) %egular b) b) @ccasional

9=. %easons for preferring !ostal /avings /chemesQ a) <und to meet future e&penditure b) 'o availing Income 'a&

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

c) !ressure of +gents d) other specify 91. !roblem in availing the service of !ostal /avings /chemesQ a) Nes b) b) )o 97. Duality of /ervicesQ a) ,&cellent b) .ood c) !oor 93. #id u satisfied about postal servicesQ a) Nes b) b) )o

94. @n the $hole, do you thin that the 'echnology $ill improve the postal serviceQ a) .ood b) +bove average
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SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

c) 6elo$ average

d) !oor

9:. If, any suggestionQ PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP #ate5 PPPPPPPPPP !lace5 PPPPPPPPPP

/ignature

Thank you

BIBLIOGRAPH-

SBC FIRST GRADE COLLEGE FOR WOMENS AND ATHINI P G CENTRE

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CUSTOMER ATTITUDE TOWARDS POSTAL SAVINGS SCHEMES

6%@*"K%,/ -

6%@*"K%,/

*@CC,*',#

<%@M

'",

!@/'+C /+LI)./ /*",M,.

A,6/I',/

$$$.indiapost.org $$$. Indiapost.gov.in $$$. / post. ar.nic.in

),A/ !+!,%/

'he "indu ,conomic 'imes 'imes of India

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