Agency Capabilities

Jim Tobin & Marcie Brogan

founded Ignite Social Media in
2007, long before social media
marketing was an industry.
Were proud to be a part of the
social media vanguard.
Were thinkers and doers,
strategists and technologists,
poets and quants. Were 120
people strong in Cary, NC and
Detroit, MI.
We specialize in driving social
media marketing results for the
worlds largest brands. Our
exclusive focus has led to
unique insight, capabilities, and
processes for socializing
consumer brands.
We take a holistic marketing
approach with our clients, but with
a social-centric orientation.
Social media isnt a part of our
DNA, it is 100% of our DNA.
Our clients are household names.
Our primary offerings are:

Planning & Strategy
The foundation for all of your social media marketing programs.

Community Management
Day-to-day content development, management, and optimization for
your core social media brand assets.

Social Media Promotions
Socialized marketing campaigns that grow audiences, cultivate
engagement, and drive cross-channel results.
Planning &
Strategy
Weve honed the art and science
of social media marketing
strategy planning on more than
100 engagements over the past 6
years. Some clients own and
implement the plan, though most
hire us to put the plan into
action.
Weve developed more than 100
social media marketing strategies.
We build social media strategies
that drive social amplification.
lans lrlends of lans vlral Loop
Your
Brand
Community
Management
Our core strength lies in our
ability to help clients build
strong, sustainable community
assets in key social media
channels. You probably already
our work.
Our community management efforts
begin with strategic foundations.
We create exponential improvement
in key social performance metrics.
A !"#$%&' )* +",'&-.
/'0%$1 /#0&2 enllsLed
lgnlLe Soclal Medla's
communlLy managemenL
Leam ln lall 2012.

Aer a rlgorous sLraLegy
developmenL and
recrulung process, our
Leam qulckly creaLed
'34"&'&506 7,4#"8','&$
ln key lacebook
performance meLrlcs.


Social Media
Promotions
We develop memorable,
shareable social media
campaigns that grow social
audiences, cultivate online
engagement, and drive cross-
channel results.
On a dollar-for-dollar basis,
social media marketing
campaigns are among the most
effective media buys that a
brand manager can make. The
results speak for themselves.
!eep Lurned Lo lgnlLe Soclal Medla Lo drlve
awareness for Lhe new Arcuc Ldluon !eep
Wrangler. We bullL a mulu-plauorm, mulu-
phase conLesL LhaL ralsed awareness for Lhe
new vehlcle and dramaucally lncreased !eep's
soclal medla fooLprlnL:

lans, followers and blog readers enLered Lhe
conLesL vla lacebook enLry form, lacebook
commenL, or blog commenL.
lans unlocked addluonal conLesL enLrles by
way of an lnLeracuve snow dlgglng game and
sharlng game resulLs on Lhelr wall.
!eep senL Lwo wlnners from each channel Lo
Lhe WlnLer x Cames Lo paruclpaLe ln an
acLual snow dlg for Lhe chance Lo wln an
Arcuc Ldluon !eep Wrangler.
Jeep Arctic Yeti Dig
!eep Lurned Lo lgnlLe Soclal Medla Lo drlve
awareness for Lhe new Arcuc Ldluon !eep
Wrangler. We bullL a mulu-plauorm, mulu-
phase conLesL LhaL ralsed awareness for Lhe
new vehlcle and dramaucally lncreased !eep's
soclal medla fooLprlnL:

lans, followers and blog readers enLered Lhe
conLesL vla lacebook enLry form, lacebook
commenL, or blog commenL.
lans unlocked addluonal conLesL enLrles by
way of an lnLeracuve snow dlgglng game and
sharlng game resulLs on Lhelr wall.
!eep senL Lwo wlnners from each channel Lo
Lhe WlnLer x Cames Lo paruclpaLe ln an
acLual snow dlg for Lhe chance Lo wln an
Arcuc Ldluon !eep Wrangler.
Jeep Arctic Yeti Dig
The campaign drove:
25,000 social shares
215,000 contest entries
120,000 new fans
uodge enllsLed lgnlLe Soclal Medla Lo drlve
awareness for Lhe new 2013 uodge uarL,
speclcally seeklng a soluuon Lo susLaln
exclLemenL beLween Lhe vehlcle's
announcemenL and lLs avallablllLy for purchase 3
monLhs laLer.

lans enLered a conLesL by vlslung an !"#$%&'(
*+ ,-. conLesL page hosLed by sLraLeglc
campalgn parLner devlanLA81 and submlmng
orlglnal arL reecung Lhe new uodge uarL.
Chrysler dlsplayed Lhe conLesL wlnners'
creauons ln a pop-up gallery aL Chrysler
PeadquarLers.
CLher paruclpanLs won cash, lads and oLher
prlzes.
Dodge Dart Inspired By You
uodge enllsLed lgnlLe Soclal Medla Lo drlve
awareness for Lhe new 2013 uodge uarL,
speclcally seeklng a soluuon Lo susLaln
exclLemenL beLween Lhe vehlcle's
announcemenL and lLs avallablllLy for purchase 3
monLhs laLer.

lans enLered a conLesL by vlslung an !"#$%&'(
*+ ,-. conLesL page hosLed by sLraLeglc
campalgn parLner devlanLA81 and submlmng
orlglnal arL reecung Lhe new uodge uarL.
Chrysler dlsplayed Lhe conLesL wlnners'
creauons ln a pop-up gallery aL Chrysler
PeadquarLers.
CLher paruclpanLs won cash, lads and oLher
prlzes.
Dodge Dart Inspired By You
The campaign drove:
500,000 impressions
19,000 hours on site
4,000 pieces of Dart-
inspired original artwork

1he hollday season was comlng up and Samsung
needed a soclal medla campalgn Lo drlve
awareness for lLs new Pu Lelevlslon. lgnlLe
deslgned Lhe /%01.&' ,-.&#'23 campalgn Lo auracL
new fans and culuvaLe brand buzz leadlng lnLo Lhe
hollday sales push.

1he lcLure ?ourself llved on Lhe Samsung 1v
lacebook age, vlslLors upload a lacebook
plcLures Lo a cusLom-bullL appllcauon Lo enLer
Lhe conLesL.

aruclpanLs LhaL saw Lhelr phoLo dlsplayed on
Lhe page won a new u8000, Samsung's agshlp
1v. hoLos roLaLed every 23 mlnuLes, whlch
creaLed a powerful lncenuve Lo vlslL oen.
aruclpanLs enllsLed Lhelr frlends and famlly Lo
help spoL Lhelr phoLo.
Samsung Picture Yourself
1he hollday season was comlng up and Samsung
needed a soclal medla campalgn Lo drlve
awareness for lLs new Pu Lelevlslon. lgnlLe
deslgned Lhe /%01.&' ,-.&#'23 campalgn Lo auracL
new fans and culuvaLe brand buzz leadlng lnLo Lhe
hollday sales push.

1he lcLure ?ourself llved on Lhe Samsung 1v
lacebook age, vlslLors upload a lacebook
plcLures Lo a cusLom-bullL appllcauon Lo enLer
Lhe conLesL.

aruclpanLs LhaL saw Lhelr phoLo dlsplayed on
Lhe page won a new u8000, Samsung's agshlp
1v. hoLos roLaLed every 23 mlnuLes, whlch
creaLed a powerful lncenuve Lo vlslL oen.
aruclpanLs enllsLed Lhelr frlends and famlly Lo
help spoL Lhelr phoLo.
Samsung Picture Yourself
The campaign drove:
5,200,000 impressions
100,000 new fans
Sub-5% new fan attrition

1o celebraLe lLs 30
Lh
blrLhday, lconlc hoLel brand
8adlsson Lurned Lo lgnlLe Soclal Medla Lo creaLe
an lcon-worLhy soclal medla markeung campalgn.

We parLnered wlLh 30 Lravel and llfesLyle bloggers,
Lo creaLe Lhe "30 ?ears, 30 uays, 30 8ooms"
promouon:

8adlsson provlded one free nlghL nlghL ln a
room Lo 30 bloggers, whlch Lhey ln Lurn gave
away Lo one of Lhelr readers.
8adlsson feaLured Lhe dally blog glveaway on
lLs lacebook age for 30 consecuuve days.
1he eorL creaLed Lramc and vlslblllLy for Lhe
bloggers, engaglng conLenL and exclung
rewards for Lhe fans
Radisson 50-50-50
1o celebraLe lLs 30
Lh
blrLhday, lconlc hoLel brand
8adlsson Lurned Lo lgnlLe Soclal Medla Lo creaLe
an lcon-worLhy soclal medla markeung campalgn.

We parLnered wlLh 30 Lravel and llfesLyle bloggers,
Lo creaLe Lhe "30 ?ears, 30 uays, 30 8ooms"
promouon:

8adlsson provlded one free nlghL nlghL ln a
room Lo 30 bloggers, whlch Lhey ln Lurn gave
away Lo one of Lhelr readers.
8adlsson feaLured Lhe dally blog glveaway on
lLs lacebook age for 30 consecuuve days.
1he eorL creaLed Lramc and vlslblllLy for Lhe
bloggers, engaglng conLenL and exclung
rewards for Lhe fans
Radisson 50-50-50
The campaign drove:
1,400,000 impressions
10,000 new fans
Strong relationships with
key influencers

Social Media
ROI
Our programs drive meaningful
business outcomes. Weve
developed six (and counting)
ROI models to help our clients
understand how social media
impacts the bottom line:
Ignite Social Media ROI Models:
1.) The Amplification Model
4-5 6.07 5-.2( %1 0-#1 1- 8.+ 17'#' %6$&'##%-"#9:0;-"# <%: $:%( 6'(%:=
2.) Value of Social Traffic versus Display
4-5 6.07 (-'# %1 0-#1 1- >'1 : <%#%1-& 1- +-.& #%1' <%: #-0%:2 <'&#.# (%#$2:+=
3.) Quality of Visitors from Social Media
4-5 5'22 (- #-0%:2?(&%<'" <%#%1-&# $'&3-&6 -" +-.& #%1'=
4.) Revenue From Facebook Fans
4-5 6.07 %"0&'6'"1:2 &'<'".' (- +-.& @:0'8--A @:"# 0&':1'=
5.) Revenue from Social Media Marketing
4-5 6:"+ #:2'# 0:" 5' :B&%8.1' 1- +-.& #-0%:2 6'(%: 6:&A';"> $&->&:6#=
6.) Social Promotions Sales ROI
4-5 6:"+ #:2'# 0:" 5' :B&%8.1' 1- #$'0%:2%C'( #-0%:2 6'(%: $&-6-;-"#=
Lets talk.
Lrlc 8oggs
v, 8uslness uevelopmenL
erlc.boggs[lgnlLesoclalmedla.com
919.360.0238