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fanzine

Eid Collection 2013

Vol. 13

Credits
Operations Head (Nishat Linen) Design Development (Nisha) Sobia Ashraf Marketing & Nfanzine Co-ordination Urooj Yasir Textile Designer (Nisha) Nadeem Iqbal, Saqib Ali Outfits Designed by Maryam Kiani, Taughisa Mumtaz, Maira Ghauri, Sana Yousaf & Hanan Mahmood Contributor Irfan Khalid Circulation Executive  Obaid-Ur-Rehman Sales & Marketing Masud-ur-Rehman Photographer Deevees Designed & Printed by Topical - Lahore (info@topicalprinters.com) Copyrights All Rights Reserved.

Contents
Orh Lo Har Lamha, Orh Lo Har Khushi | 05 Tilla Tribute | 14 Celebrating Fashion | 25 Paradise of Print | 37 Turn over a new Leaf | 58 Nishat Kids | 66 Naqsh | 85
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BOOK LOOK
2013
NISHA LOVES EID... Any woman will tell you there's nothing more exiting than going shopping for a EID Jora. Snuggle up with friends and family to look through the NISHA EID catalogue and choose your favourite look for the special day. Eid Mubarak everyone, may it be happy, fun and fashionable in the Nisha Jora of your choice. Nfanzine Team

Nisha Eid

NISHA | Eid Collection 3

Prt

Ready to Wear

Shirt featured with slightly round hem copper screen printed sleeves and back motif with formal dupatta.

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Orh Lo Har Khushi!


Our tagline says it all As part of our latest Prt collection, we offer a range showcasing dupattas! An integral part of our staple three piece traditional wear, the dupatta can be what breaks or makes an outfit. This playful element has been tonal dyed in pure chiffon with embroidered motifs and decorated with ethnic borders and fancy trims; contributing to the ranges decorated vivacity. Coupled with paneled shirts in gold print in traditional reds, blues and greens, your look is sure to be loved by all!

Orh Lo Har Lamha,

NISHA | Eid Collection 5

Prt

Ready to Wear

A-Line Copper screen printed shirt with ombre effect formal dupatta.

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NISHA | Eid Collection 7

Prt

Ready to Wear

Printed shirt embellished with gold screen printed borders and front motives with formal dupatta.

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Ready to Wear

Prt

Printed shirt featured with slightly A-Line hem gold print borders and front motif with formal dupatta.

NISHA | Eid Collection 9

Prt

Ready to Wear

Gold screen printed shirt. Sleeves, neckline and hem line are finished of with deep red and blue facings with formal chiffon dupatta.

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Ready to Wear

Prt

A-Line shirt with colorful gold screen printed border on hem line with formal dupatta.

NISHA | Eid Collection 11

Prt

Ready to Wear

Printed straight cut medium length kurta with gold screen printed front motif with formal dupatta.

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WoW
FACTOR
Partner with the best of the best loose pieces and create the best ever ensemble this season!
One of our most popular features is the fact that we give our customers the freedom to buy whatever they want, however much they want. You can buy a single dupatta, you can mix three prints together, or you can buy yards and yards of plain fabric absolutely according to your liking.
NISHA | Eid Collection 13

Prt

Ready to Wear

Tilla Tribute
It has been tried and it has been tested block colours never fail to make you stand out! Another feature of our Prt collection is a one-piece range that plays on the concept of simple, flattering silhouettes in lustrous colours and bold tilla embroidery in a variety of placements. Top up your look with an embroidered dupatta or play it down with casual tights; with the infinite option of combining pieces to your hearts desire, we help you to make all the right impressions and shine like a star - be it any occasion.

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A-line shirt with Necklace style embroidery on front and back.

NISHA | Eid Collection 15

Prt

Ready to Wear

Stylized short shirt with embroidery.

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Ready to Wear

Prt

Color blocking shirt with rectangular cut lines and one sided motif on front.

NISHA | Eid Collection 17

Prt

Ready to Wear

Long shirt with ethnic motif at back.

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NISHA | Eid Collection 19

Prt

Ready to Wear

Princess paneled shirt with asymmetric embroidery.

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Ready to Wear

Prt

Long shirt with embroidered sleeves.

NISHA | Eid Collection 21

Prt

Ready to Wear

Simple shirt with ethnic motif on front.

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Ready to Wear

Prt

Purple shirt with floral embroidery on front and back.

NISHA | Eid Collection 23

TVC

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Celebrating Fashion!
Our brilliant team at Nishat, once more, presents inspiring new ranges as part of our festive formal collection. With a continued emphasis on combining variety with trends, our designers offer exciting choices in both print and Prt. Featuring fresh new arrivals in Nisha, Naqsh and our junior fashion line; Nishat is, without a doubt, a one shop-stop for your entire family. This Eid, we give you an opportunity to truly celebrate with a variety of tantalizing trend options; have your pick from silk shirts in gold print and/or panels and three-piece tie and dye combinations. Fancy braids, festive shades and fashionable treats to treasure: we give you real style in real life. Whether its individual style or fashion for the entire family celebrate fashion with Nishat!

NISHA | Eid Collection 25

TVC

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NISHA | Eid Collection 27

TVC

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NISHA | Eid Collection 29

TVC

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NISHA | Eid Collection 31

TVC

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NISHA | Eid Collection 33

TVC

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NISHA | Eid Collection 35

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 15

Gold screen printed shirt embellished with embroidered border patti on neckline.

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Paradise of Print
Time to polish up the brilliance as the color spectrum offers its iridescent shades to summer. As a popular feature of our formal wear collections, we once more offer a fantastic range of three piece prints. This range features chiffon tonal-dyed dupattas paired with a selection in print for the front, back and sleeves. The motif decoration is creative: from necklines to panels to borders. Each combination is complemented with an access such as buttons, trims and patches to perfectly ornament and enhance your outfit. We at Nishat pull out no stops to turn every piece of your wardrobe into a showstopper!

NISHA | Eid Collection 37

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 05

Printed straight shirt with gold screen printed borders and embroidered motifs on sleeves.

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Lawn Ruffle Chiffon


Gold Prints Tie & Dye 13

Silver screen printed shirt features with silk borders and embroidered sleeves.

NISHA | Eid Collection 39

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 11

Gold screen printed shirt featured with V shaped hem line and embroidered neckline.

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Lawn Ruffle Chiffon


Gold Prints Tie & Dye 16

Gold screen printed paneled shirt accentuated with embroidered buttons and gold printed borders.

NISHA | Eid Collection 41

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 04

Gold screen printed shirt with embellished neckline, Back motif & lace on sleeves edging.

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NISHA | Eid Collection 43

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 06

Straight gold screen printed shirt accentuated with embroidered neckline.

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Lawn Ruffle Chiffon


Gold Prints Tie & Dye 14

Straight shirt with gold screen printed front motif.

NISHA | Eid Collection 45

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 01

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Gold screen printed shirt embellished with gold printed border and embroidered back motif.

NISHA | Eid Collection 47

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 10

Straight shirt accentuated with gold screen printed borders and front embroidered motif.

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Lawn Ruffle Chiffon


Gold Prints Tie & Dye 03

Straight shirt accentuated with gold screen printed borders and gotta lace on hem line.

NISHA | Eid Collection 49

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 07

Panel Shirt with hem slightly flarred into an A-Line shape, embellished with silk borders, gold screen printed sleeves and front motif.

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Lawn Ruffle Chiffon


Gold Prints Tie & Dye 12

A-Line shirt embellished with gold screen printed borders and pearl brooches.

NISHA | Eid Collection 51

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 02

A-Line shirt embellished with gold screen printed borders and gotta motifs on sleeves.

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Lawn Ruffle Chiffon


Gold Prints Tie & Dye 08

Colorful printed A-Line shirt embellished with gold screen print motives and embroidered neckline.

NISHA | Eid Collection 53

Lawn Ruffle Chiffon


Gold Prints Tie & Dye 09

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Paneled printed shirt accentuated with gold screen printed borders and embroidered motifs on hem line.

NISHA | Eid Collection 55

Corporate Sales
Local Orders Nishat Linen offers corporate sales to local customers. Corporate customers can furnish their offices with Nishat Linen exclusive products. Tailor-Made, Nishat Linen offers our clients the added services of customizing textile measurement to suit their needs, taking customer services to new heights. Our home Linen can be tailored to fit almost any size or dimension required. Whether youre looking for bedding, tableware, quilts or cushions, our skilled seamstresses can alter and embellish any fabric so we at Nishat can proudly declare that we cater to the individual needs of our clients.

For Inquiry 21-km Ferozepur Road, Lahore - Pakistan. Ph: +92 42 111 NISHAT (647428) Fax: +92 42 35270164 www.nishatlinen.com www.facebook.com/NishatLinenOfficial

Prt

Ready to Wear

Two colored shirt with embroidery.

Turn over a new Leaf


Here at Nishat, we like to keep it interesting by featuring recurring themes in Prt or combining quirky elements to traditional pieces. Another Prt range is designed with the concept of simple kamizes in chiffon with interplay of panels in precise whites and jewel tones. The dresses are stylized with funky foliage patterns and scrolled twines. So take a leaf out of Nishats fashion book this season and play up your modern cool in the festivities and celebrations.

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Ready to Wear

Prt

Shirt with one sided embroidery.

NISHA | Eid Collection 59

Prt

Ready to Wear

Black & white shirt with asymmetrical embroidery.

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Ready to Wear

Prt

Shirt with flowy embroidery.

NISHA | Eid Collection 61

Prt

Ready to Wear

Princess paneled top with embroidery on sleeve cuff.

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Ready to Wear

Prt

Multi colored top with embroidery on both sides.

NISHA | Eid Collection 63

Nishat Kids

Little ones should be treated to a little fashion luxury now and then. Theres no better way to do it than with Nishats kiddie range this festive season! Dress your princesses in pretty pinks and bright reds, with tasteful details like simple embroidery, ruffles and trims like their mommies. We offer more of a variety of lowers for these little angels such as lehngas, churi pajamas, palazzo pants and shalwars mix and match as you please! Your little princes will be completely smitten by our smart range of kiddy kurtas. From casual to formal, basic whites to cool neutrals; these kurtas combine traditional with trendy detail to keep it looking young and fresh.

Mini-me Fashion!

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Long Length Fusion Kurta with Two Flap Pockets on Front and Top Stitches Details.

Nishat Kids

Frill sleeves with patti at neck and hem with trouser

Simple shirt with embellished centre line with Lehnga

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Nishat Kids

Long length Traditional Kurta with Embroidered Band and sleeve Edge on Printed Latha.

Long Length Fusion Kurta with 2 Front Embroidered Pockets.

Floral printed shirt with stripped neckline

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Nishat Kids
Short Shirt with Lehnga, Gotta on the hem. Long Length Traditional Kurta with Band Collar and crochet Lace.

Long Length Fusion Kurta with Band and Cuff Details.

Long Length Fusion Kurta, pintucks at Front. Printed White on White Latha.

NISHA | Eid Collection 69

Nishat Kids

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Nishat Kids
Long length Traditional Kurta with Tilla Embroidered Lace. Short Shirt with Palazzo Pants

Long Length Traditional Kurta with Band and Placket Details.

Long Length Traditional kurta with Embroidered placket and hem Stich on Sleeve edge.

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Nishat Kids
Flowy shirt with bordered hem & pearls on sleeves & neckline, With trousers

NISHA | Eid Collection 73

Nishat Kids
Long length Traditional Kurta with Embroidery Along Placket on Printed Cotton.

One sided panel shirt with a traditional shalwar

Shirt with Golden Motif on Front.

Embellished Neckline with Duppata & Churidar

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Nishat Kids

Brilliant Blue shirt with lace & border on the hem & dori on neckline Long Length Fashion Kurta with Round hem and Top Stitches Details. Embroidered Motif on One Side.

Pink shirt with embroidery on neckline

Simple shirt with dorion neckline + trouser.

NISHA | Eid Collection 75

Nishat Kids
Short Sleeve Shirt with Long Rectangular Neckline

Long Length Traditional Kurta with Embroidered Motif at One Side, Printed Latha.

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Nishat Kids

Embroidered frock with Embellished jacket + churidar

NISHA | Eid Collection 77

Nishat Kids
Long Length Fusion Kurta with flaps and buttons on both sides. Panelled Shirt with Band Collar

Shirt with Gotta over all and Triangular cut on front. Red Short Shirt with a Panelled Lehnga.

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Nishat Kids
Golden self print on a multicoloured lehnga with chevron printed short shirt.

Flared Frock with thick centre line work

NISHA | Eid Collection 79

Nishat Kids

Gold bordered shirt with a triangular cut. Shirt is in self print.

Sleeveless shirt with bordered neckline & sharara.

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Nishat Linen is the most famous fashion house of Pakistan. It has presented an impeccable sense of dressing that has become the most popular among fashion lovers around the globe, specially people who like an eastern touch to fashion. Nishat Linen in Summer is a richly patterned collection produced by a celebrated team of designers. The finest Supima Cotton is the source for the vast majority of dresses that is produced in Nishat Linen. It features a broad selection of florals, stripes and geometrics, with the colour palette just as broad; from hot pinks to the coolest blues. Nishat linen is made with pucker-free seams and specially treated to remain virtually wrinkle free. A foundation for every womans wardrobe. Nishat caters to a large fashion industry centered in the major cities of Pakistan. Featured collections range from mens and womens clothing lines to handbags and shoes. Nishat has transformed into a brand that immediately evokes a promise of high quality and luxury. Made with luxurious fabrics and enhanced by sophisticated inspired details - conjunction of both art and style; these stylish pure cotton dresses provides craftsmanship and a real taste of the East. We ensure that each and every product receives its value and price for the immense hard work put in to create masterpieces that speak for themselves.

NISHAT FABRIC

International Retail

Naqsh

Long length traditional Kurta with placket details on printed cotton.

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Naqsh

The key to positive menswear is combining practicality with high design. Our design team for Naqsh helps create a look that is refined, dignified and always in style. With a continued emphasis on combining traditional with trendy, our designers showcase signature tailoring in cool cottons and soft linens true comfort wear for the festive season. Have your pick from a range with a colour palette mostly consisting of staple whites and a spatter of fresh blues and soft browns with creative yet simple embroidery and detail.

Long length traditional Kurta with front embroidered motif and shell buttons on printed cotton.

NISHA | Eid Collection 85

Naqsh

Long length fusion Kurta with cuff details.

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Naqsh

Long length traditional Kurta with embroidery on printed cotton.

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Naqsh

Long length fusion Kurta with cuff details.

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Naqsh

Long length fusion Kurta with top stitching and two flaps pockets.

NISHA | Eid Collection 89

Naqsh

Long length traditional Kurta with back embroidered motif on printed cotton.

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Naqsh

Long length traditional Kurta with embroidery along placket.


NISHA | Eid Collection 91

Naqsh

Long length traditional printed Latha with embroidered motifs on sleeves.

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Naqsh

Long length traditional Kurta with hidden placket and shoulder embroidery.

NISHA | Eid Collection 93

SHOES

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NISHA | Eid Collection 95

fashion

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NISHA | Eid Collection 97

fashion

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NISHA | Eid Collection 99

UAE SC-128, Festival City Mall, Dubai, Tel: +971 42328112 Outlet Mall, Al-Ain Road, Route 66, Dubai, Tel: +971 44357315 Lamcy Plaza, Sheikh Rashid Road, Oud Metha, Dubai, Tel: +971 43709773 Al Wahda Mall, Unit # 276, 2nd Floor, Abu Dhabi, Tel: +971 24436256 Cosmos Lane (Opp. Ratan) Meenabazar Bur Dubai, Tel: +971 43464883 Arabian Center, Plot No. 262-3104, Al Mizhar First, Dubai Oasis Shopping Mall, Plot No. 354-378, (B 162 AR), Al Quoz, H.H. Sheikh Zayed Road, Dubai Tel: +971 43790282 Lahore Chez Casa, 8-A-3, Mian Mahmood Ali Kasuri Road, Gulberg III, Tel: +92 42 35872482-7 64-A, Main Boulevard, (Opp. McDonald) Gulberg II, Tel: +92 42 35761372 Shop # 2, Khurshid Ghafoor Plaza III, Gulshan Block, Iqbal Town, Tel: +92 42 37811710 218, Y-Block, DHA, Tel: +92 42 35731482, 35692726 Main Boulevard, Johar Town, (Opp. Shaukat Khanum Hospital), Tel: +92 42 35314556 Al Badar Shopping Center, Liberty Market, (Near Salt n Pepper), Tel: +92 42 35758211 Shop # 19, Gilgit Block, Fortress Stadium, Tel: +92 42 36623329 Shop # 1-3, Ground Floor Sraw Plaza, Near Muhafiz Town, Phase 1, Canal West Bank Road, Tel: +92 42 35971779 176 DD, Commercial Area, Phase 4, DHA, Tel: +92 42 35694470, 35694088 Karachi G.F2, Jamalistan Shopping Center, DC-1, Block 8, Clifton, Tel: +92 21 35838942, 35833915 D-3, 1st Floor, Dolmen City, Block 4, Scheme 5, Clifton, Tel: +92 21 35293968-9 SF-21, 2nd Floor, Dolmen Mall, Block 3, PECHS, Tariq Road, Tel: +92 21 34321357-8 3rd Floor, Outlet # T-5, Dolmen Mall Hyderi, Block C, North Nazimabad, Tel: +92 21 36724202-3 Ocean Mall (Opening Soon) Islamabad ANB Center, Plot # 13-V, (Behind PSO Petrol Pump) Jinnah Super Market, F-7 Markaz, Tel: +92 51 2651041 Block # 7, Malik Arcade, F-10 Markaz, Tel: +92 51 2211126 Shop # 4, Al Masoon Complex, Civic Center, Phase 4, Bharia Town, Tel: +92 51 5731918, 5731970 Shop # 120, 1st Floor Centaurus Shopping Mall, Jinnah Avenue Plot # 1, Blue Area, F-8/G-8 Rawalpindi Plot # 5, Sadar, AdamJee Road, Tel: +92 51 5120485 Shop # 3, Abbas Arcade, 5th Road, Satellite Town, Commercial Market, Tel: +92 51 4850590-91 Multan Chungi # 6, Bosan Road, Mohalla Pace N Pace, Tel: +92 61 6212112-3 Shop # 35-36, Lower Ground Floor, Khan Center, Abdali Road, Tel: +92 61 4542659 Faisalabad Masooma Shopping Center, Kohi-e-Noor City, Jaranwala Road, Tel: +92 41 8554100, 8554000 22-A, Peoples Colony No.1, (Opp. Makki Hospital), Tel: +92 41 8734679

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Gujranwala Taj Shopping Center, Govt Girls College Road, Satellite Town, Tel: +92 55 8202199, 3733099 Shop # 8-11 & 16-19, Aleena Shopping Mall, Main G.T Road, Tel: +92 55 3840200 Peshawar Sial Flats # 20-25, University Road, Tel: +92 91 5852423 Sialkot Liberty Market, Aziz Shaheed Road, (Near Silver Spoon Restaurant) Cantt, Tel: +92 52 3005333, 4292629 Bahawalpur Shop # 2, Haqqi Centre, (Opp. Commissioner House) Adjacent to DIG House, Tel: +92 62 2282236 Sargodha Shop # 7, Al-Rehman Trade Center, University Road, Tel: +92 483 768626-7 Gujrat Abdullah Mall, Ground Floor, Katchery Road, Tel: +92 53 3530166 Rahim Yar Khan Shop # 11-13, City Center, Tel: +92 68 5877042-3 Mirpur Azad Kashmir Sultan Plaza, Kotli Road, Tel: +92 5827 437406 Abbottabad Shop # 21-32, Khan Khail Plaza, (Near Radio Station) Mansehra Road, Tel: +92 99 2335242, 2335340 Mardan Afaq Centre, (Opp. Premier Sugar Mills) Nowshera Road, Tel: +92 937 875503 Sahiwal Azaan Heights, Jahaz Chowk, Tel: +92 40 4226974-5 Swat Swat Trade Center, (Opp. Swat Serena Hotel) ALLAH Chowk, Saidu Sharif, Tel: +92 0946 723133 Mandi Bahauddin Shop # 274, Katchery Road, Tel: +92 546 508536, 508636 Jhelum Shop # 1-14, Ground Floor, Adnan Plaza, Tel: +92 544 613113-4 Hyderabad Silver Spring Apartment, A # 28, Main Auto Bhan Road, Unit # 03, Latifabad, Tel: +92 22 3821355 Burewala Opp. Imran Petroleum, Near Stadium Road, Multan Road, Tel: +92 67 3770501-2 UK (Fabric Stockist) Insaf Fabrics, Tickhill Street, Bradford, BD3 9RY, Tel: +44 7854 648164, 1274 738848 Insaf Fabrics, 608, Startford, Birmingham, B11 4AP, Tel: +44 7846 112780, 1214 391393 Insaf Fabrics, 151, 153 Wellgate Rotherham, S60 2NN, Southyorkshire, Tel: +44 7702 558461, 1709 836002 Head Office 21-Km, Ferozepur Road, Lahore - Pakistan Tel: +92 42 111 NISHAT (647428) Fax: +92 42 35950415 www.NISHATLINEN.com www.facebook.com/NishatLinenOfficial www.nishatlinen.com/online

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