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A plan, method or series of maneuvers for obtaining a specific goal or result; (Example: A strategy for getting ahead in the business world).
advertise your product and company; instead it is about listening and engaging. Creating your own PR programme takes thought, time and perseverance, but almost any small or medium-sized business could do it inhouse if they chose to.
Keys to PR Success
PR Strategies forges strong partnerships with its clients. PR Strategies brings value to your business through: -Strong relations with information technology (IT) media contacts -Knowledge and experience in the IT industry
-Keen ability to discern how a vendors news fits into a publications mission PR Strategies achieves the best results when a client can deliver the following: -Defined business and marketing objectives -Consistent, frequent repetition of corporate messages -Long term marketing vision with shorter term milestones -Flexibility to change with market dynamics
PR Services
PR Strategies must understand your business model and key business objectives in order to define the right mix of PR services to accomplish your goals. PR Strategies can provide the following types of services to promote your business and to produce the most favorable outcomes: Media Audit: -Determine what publications your customers are reading -Research and present findings on competitors' media coverage -Identify trends and key themes that publications are covering related to your product category Messaging & Content Development: -Develop strategic messages that support marketing & business objectives -Write a variety of communiqus for key audiences (e.g., press releases, white papers, presentations, contributed articles, case studies, Q&As, blogs, Web pages, etc.) Media Training: -Present media theories and techniques -Prepare key messages -Role play Media Relations: -Identify publications for media coverage -Identify media contacts and what they deem newsworthy -Proactively contact media with news and ideas for articles Analyst Relations: -Prepare ongoing communications for engaging analysts on news related to corporate growth, product strategy, technology roadmaps, customer acquisitions and contract wins
Strategies achieved excellent media coverage for our company, which really helped Exinda Networks to become a well known, respected vendor in the U.S. WAN optimization market. -Con Nikolouzakis, CEO, Exinda Networks PR Strategies finds creative ways to put startup companies on the map. Ive been very pleased with both the quantity and quality of the media coverage they have achieved for one of our portfolio companies. -Firas Raouf, Partner, OpenView Venture Partners I highly recommend PR Strategies. This companys approach to PR resulted in great media coverage that helped prospective customers understand the true value of working with Cisco and our key partners. -Mike Kay, Marketing Manager, Cisco Systems PR Strategies helped us define our corporate positioning in the early days of the company. As a result, weve differentiated our network security products with clear, consistent messaging throughout all of our marketing tools. -Scott Palmquist, Senior Vice President, CipherOptics