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Business Before Technology

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Businesses employing Enterprise Strategy Programs realized a 375 percent ROI in a three-year contract, with payback in just 10 months.
Forrester Research, The Total Economic Impact of Microsoft Services Enterprise Strategy Program, May 2010

Were getting away from talking about technology in terms of its functions to looking at it from a role-based perspective to discover what generates value and determine what a workplace should really look like.
Andreas Lehmann, Head of Workplace Innovation, Swisscom

Microsoft Enterprise Strategy Program: Putting Business Before Technology

In todays complex corporate environment, the lines tend to blur between business objectives and the technology that can help achieve those objectives. Even with the best of intentions your corporate technology may actually limitand even begin to defineyour business objectives. As your business places ever-increasing demands on your technology infrastructure, its easy to lose sight of the big picture: instead of business goals driving technology, technology begins to drive business goals. Rather than approaching technology with strategic, long-term vision, businesses find themselves looking for short-term solutions, without fully realizing the value of the technologies in which theyve already invested.

Business Before Technology

INTRODUCING THE MICROSOFT ENTERPRISE STRATEGY PROGRAM

Without Microsoft Advisory Services, we could not have delivered the program as aggressively as we did. Delivering the program on time and within budget was a major achievement.
Barry Lowry, Head, ITAssist, Northern Ireland Department of Finance and Personnel

The Enterprise Strategy Program is an executive-level engagement program, led by an Enterprise Architect skilled in aligning your existing Microsoft technologies and services with your companys business objectives. After all, nobody knows Microsoft products and their capabilities better than Microsoft. More than that, the Enterprise Strategy Program has been created to help you get the most from your entire heterogeneous enterprise-wide technical landscape. With the Enterprise Architect, youll get proven solutions and guidance from an executive that has faced and delivered on the same kinds of challenges youre dealing with today, and the experience gleaned from a software company that has learned from countless enterprise engagements across the globe. A Microsoft Enterprise Strategy Program engagement can enable you to: Align your IT ecosystem with your business goals. Maximize ROI on your entire Microsoft software portfolio and services investment. Realize the full potential of non-Microsoft technologies. Remove redundant technologies and streamline your heterogeneous IT environment. Create a long-term technology road map to further business innovation.

In its report, The Total Economic Impact of Microsoft Services Enterprise Strategy Program, May 2010, Forrester Research summed up the importance of the Enterprise Strategy Program explaining that, Architecture programs most significant benefits focus on business impact and value, not just technology. The Enterprise Strategy Program offers you the real-world lessons weve learnedas well as the people who have learned them. All this is backed by an extensive Enterprise Strategy Library complete with rich analysis and methodologies as well as the ability to tap into an unprecedented network of experts both inside and outside of Microsoft. Youll also reap the benefits of 100 percent of all of Microsofts capabilities including our knowledge of operating systems, games, communications, and more.

For Microsoft Services, the Enterprise Architectformerly known as an ITAP advisorfulfills a unique role. The Enterprise Architect analyzes all the technologies the client organization currently implements, not just the Microsoft solutions, assessing how these technologies may best be implemented, managed, or enhanced by new technologies to serve business goals.
J. Peter Bruzzese, InfoWorldInside the Mind of an Enterprise Architect, June 2, 2010

Business Before Technology

TESCO
Microsoft proposed an objective, step-bystep approach to help us realize the value of our IT investments on a global scale. This clear understanding of our needs led us to select services from Microsoft. Patrick Cooney Head of Architecture Tesco.com Organization Size: 450,000 employees Organization Profile: Established in 1996, Tesco.com is the worlds largest online retail service. It operates in the United Kingdom, Ireland, and South Korea, and has 850,000 customers worldwide. Business Situation: A fast-growing customer base led Tesco.com to align IT with business strategies and goals. It needed to standardize, scale, and improve its enterprise architecture and develop a strategic road map. Solution: Working with a Microsoft Strategy Consultant and applying the Microsoft Enterprise IT Management Framework, Tesco.com developed a multichannel enterprise-wide architecture. Benefits: Consolidated IT portfolio Enhanced expertise Supported road map Enhanced management Increased efficiency Supported growth

ALIGN YOUR MICROSOFT TECHNOLOGIES AND SERVICES WITH YOUR BUSINESS OBJECTIVES
Theres no shortage of management consultants in the world. But the fact is, management consultants often lack the kind of deep technological expertise thats needed to help you thoroughly examine and transform your IT environment. Technology experts, on the other hand, rarely have the insight into business strategy and the intricacies of how business decisions are made. The Enterprise Strategy Program combines business and technology at the highest level, giving executives a professional partner with technical expertise, broad industry knowledge, and proven business acumen. Your Enterprise Architect will give you the strategic guidance to help bridge the gap between business and IT. A holistic view of your strategic initiatives. The Enterprise Architect is there to help you with the big pictureto provide guidance on architecture and IT planning from an enterprise viewpoint. While other Microsoft consultants and partners offer specialized support for point solutions (such as product deployments and migrations), only your Enterprise Architect provides you with a business-focused view of all the strategic initiatives and Microsoft-related work streams across your enterprise. And when youre considering the long-term success of your business, enterprise-level strategy is the single most important factor in achieving your goals.

MAXIMIZE YOUR IT INVESTMENTS

Your Enterprise Architect has a skilled and experienced eye when it comes to pinpointing problems with IT systems and infrastructure. But his or her real value is taking things a step further and finding workable solutions. The Enterprise Architect takes a proactive approach to identifying opportunities that help you realize the full value of your existing investment in Microsoft technologies and services. Because who better to help you unlock the full value of your Microsoft investment than Microsoft? The Enterprise Architect actually helps you better understand how Microsoft technologies interface with competitor and partner solutions in the heterogeneous enterprise-wide technical landscapeso you can get the highest value from all your technologies. An insiders knowledge of future technologies. Typically, businesses are forced to create their technology road maps without much information about how their current technologies will evolve in the future. You may not have full visibility into the lifecycles of your current products, including when products will retire and new versions or features will be available. The Enterprise Architect will provide you with a contextualized and continually updated view of the Microsoft enterprise product road map and associated support lifecycle, enabling you to make more effective decisions regarding technology development and deployment. Having more visibility as to whats on the horizon will better enable you to mitigate support lifecycle risk and make smart strategic decisions.

Business Before Technology

Forrester Research Key Findings:

Architecture programs most significant benefits focus on business impact and value, not just technology. While effective Enterprise Architecture practices have considerable impact on ITs performance, including benefits such as reducing cost and improving time-to-market, Enterprise Architecture provides more direct business value through impact on planning and innovation process. Road maps are significant strategic architecture deliverables. Developing technology road maps and using them to communicate plans and drive execution are key to aligning and achieving business goals. Use of road-mapping is also highly correlated to a higher percentage of organizations IT budgets being dedicated to new initiatives and a corresponding lower percentage to operations and maintenance. Technology standardization is a basic building block of architecture value. Forrester linked higher levels of standardization to overall enterprise agility, improved impact from planning processes, road map development, reduced project implementation time, reduced project risk, and project cost savings.

Obtaining value from architecture practices requires a formal commitment of resources. Achieving the benefits of Enterprise Architecture programs is entirely dependent upon an organizations ability to allocate strategic resources to the functionand keeping them focused there. Forrester linked various categories of positive architecture impact to the dedication of strategic internal and/or external resources to the architecture function.

How Do Architecture Programs Deliver Value?Forrester Research, May 2010

ACHIEVE YOUR STRATEGIC BUSINESS OBJECTIVES

One of the most significant differences between your Enterprise Architect and a typical consultant is that the Enterprise Architect has been in your shoes. He or she has faced challenges similar to yours and delivered against comparable objectives. Your Enterprise Architect will offer proven solutions from experience gleaned through countless Microsoft engagements across the globe. Get connected to a vast network of intelligence. Not only does the Enterprise Strategy Program enable you to engage with an extremely knowledgeable professional, your Enterprise Architect represents a kind of conduit to a network of some of the most accomplished and highly skilled professionals around the world. Your Enterprise Architect will be your connection to other non-competitive customers, specialized partners, academics, analysts, and ultimately to the knowledge base of 90,000 Microsoft employees. Access proven best practices. With the Enterprise Strategy Program, youll have access to best practices that will help ensure that you design your architecture right the first time. Weve created reference architecture patterns from our past engagements that will prove invaluable as you face your own challenges. Youll be able to prevent costly mistakes by learning from the experience of thousands of organizations worldwide that have deployed Microsoft technologies.

Business Before Technology

Why Microsoft?
No one knows how to extract the maximum ROI from Microsoft products better than Microsoft. Were the only company that writes, builds, tests, and has the first enterprise-wide adopter experience of Microsoft software. Weve taken the real-world lessons weve learned and chronicled them in an expansive Enterprise Strategy Library in addition to developing an unprecedented network of experts. This gives you access to proven solutions and guidance from peers that have faced the challenges youre dealing with today.

Beyond the cookie cutter approach. By empowering high-level professionals to engage with you, were able to go beyond the cookie-cutter approach. Many other organizations apply the same methodology to every customer, but because the Enterprise Architect has a greater level of business and technical understanding and is backed by a broader range of proven solutions, we can offer you a more effective, tailored approach to reaching your business goals.

Business Before Technology

ENTERPRISE STRATEGY PROGRAM OFFERINGS

Microsoft offers three tiers of engagement with the Enterprise Strategy Program, depending on your needs. Although to realize the full value of the program, we recommend engaging a dedicated Enterprise Architect for a minimum of three years, we recognize that your business may have a specific need requiring a different level of service. The following chart illustrates the three tiers of Enterprise Strategy offerings.

portfolio

Enterprise Strategy Portfolio

Executive-level engagement to maximize the value of your entire Microsoft software portfolio and services investment. Dedicated Enterprise Architect sourced from the Enterprise Strategy Network to lead the team. 360 Assessment and Road Map. Includes up to three Enterprise Strategy Projects, four Envisioning Workshops, Strategic Briefings, and Customer Connection Programs. Access to some of the most accomplished and highly skilled professionals across the globe through the Enterprise Strategy Network. Use of IP from the Enterprise Strategy Library by the Enterprise Architect to deliver value for specific scenarios.

foundation

Enterprise Strategy Foundation

Executive-level engagement to maximize the value of your entire Microsoft software portfolio and services investment. Shared Enterprise Architect sourced from the Enterprise Strategy Network to lead the team. 360 Assessment and Road Map. Includes one Enterprise Strategy Project, two Envisioning Workshops, Strategic Briefings, and Customer Connection Programs. Access to some of the most accomplished and highly skilled professionals across the globe through the Enterprise Strategy Network. Use of IP from the Enterprise Strategy Library by the Enterprise Architect to deliver value for specific scenarios.

projects
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Enterprise Strategy Projects

Shared Enterprise Architect to deliver senior business/IT-level discrete 10-12 week customer projects. Use of IP from the Enterprise Strategy Library by the Enterprise Architect to deliver value for specific scenarios. Deliverables can include a strategic plan, architecture road map, business case, benefits realization plan, etc.

ENTERPRISE STRATEGY LIBRARY

Your Enterprise Architect relies not only on his or her own extensive industry knowledge to provide you with guidance, but also on a vast Enterprise Strategy Library of architectures, methodologies, industry patterns, tools, and techniques. This Enterprise Strategy Library enables your Enterprise Architect to build and execute the right approach for your needs based on a deep understanding of your business. The Enterprise Strategy Library provides our customers with: Best practices from within Microsoft as well as leading business and technology research analysts and academic institutions. High-quality deliverables that help to demonstrate IT as a key lever of organizational growth. Repository of enterprise architectures that incorporates best practices from Microsoft IT and from previous engagements. Catalog of customizable solutions. Internally developed insightful thinking relevant to your business.

ENTERPRISE STRATEGY NETWORK

Get connected to a network of intelligence. Your Enterprise Architect represents a conduit to a network of some of the most accomplished and highly skilled professionals around the world. He or she will be your connection to other non-competitive customers, specialized partners, academics, analysts, and Microsoft subject matter experts (SMEs). The Enterprise Strategy Network supports our customers with: Ways to identify and connect initially with other Enterprise Architects and ultimately with people across Microsoft to support them with their engagements. Other Enterprise Architects or SMEs who can help in your engagements, including those working in similar industries or dealing with similar challenges. Support for the formation of virtual special interest groups on industry, domain, or theme to help a group of Enterprise Architects better understand challenges and ultimately support their customers.

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Business Before Technology

BUSINESS: PUTTING TECHNOLOGY IN ITS PLACE

Technology is powerful. And when used in line with your business goals, it can propel your business to be more productive, innovative, nimble, profitable, and competitive. We believe technology should be viewed as a tool to help you accomplish your business goals. The question becomes: how do you know if youre using the technology youve invested in to its full potential? How can you be sure that business is driving your technology and not the other way around? The Enterprise Strategy Program gives you the strategic guidance to bridge the gap between business and IT, providing you with a more holistic view of your strategic initiatives. Your Enterprise Architect will help you find solutions to ensure your technology aligns most effectively with the Microsoft product road map. Now you can take advantage of the real-world lessons weve learnedand the knowledge of the people who have learned themfrom hundreds of thousands of Microsoft enterprise solutions across the globe. Tap into the Enterprise Strategy Library of business and technical architectural patterns, methodologies, latest industry trends, tools, and real-life case studies and techniques. All there to help you achieve your business goals.

SWISSCOM
Were getting away from talking about technology in terms of its functions to looking at it from a role-based perspective to discover what generates value and determine what a workplace should really look like. Andreas Lehmann Head of Workplace Innovation Swisscom Organization Size: 20,000+ employees Organization Profile: Swisscom is the leading telecom company in Switzerland and has an IT environment with over 6,000 servers, providing both internal and external services. Business Situation: The company wanted to get the most out of its investment in Microsoft products and ensure that IT efforts delivered the most value to customers. Solution: Swisscom worked directly with a Business Strategy Consultant and an IT Architecture and Planning Advisor from Microsoft. These consultants helped the company to rationalize systems and develop new solutions to bring to market. Benefits: Saved customers 10 percent with business and IT alignment Improved adoption Innovated and gained a competitive edge

To learn more about the Enterprise Strategy Program visit www.microsoft.com/services

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