SYLLABUS

SYLLABUS

(Regular 2 Years Semester System Program)

MBA MBA (Regular2YearsProgram)

BijuPatnaikUniversityofTechnology,Orissa Rourkela

Biju Patnaik University of Technology, Orissa Rourkela

COURSESTRUCTUREMBA(SEMESTERSYSTEM)
CodeNo. Semester:1 MBA101 MBA102 MBA103 MBA104 MBA105 MBA106 MBA107 MBA108 MBA109 Semester:2 MBA201 MBA202 MBA203 MBA204 MBA205 MBA206 MBA207 MBA208 MBA209 MBA210 MBA211 MarketingManagement FinancialManagement HumanResourceManagement ProductionandOperationManagement ResearchMethodology&SPSS BusinessEnvironment&SustainableDevt. MIS&ERP BusinessCommunication BusinessCommunication(Lab) MIS&ERP(Lab) ResearchMethods&SPSS(Lab) 4 4 4 4 3 3 3 3 2 2 1 33 45 45 45 45 35 35 35 35 30 30 15 395 100 100 100 100 100 100 100 100 50 50 50 950 Subject OrganizationStructure&Management OrganizationalBehaviour ManagerialEconomics QuantitativeTechniques BasicFinancialAccounting ITforManagers ITLab CommunicativeEnglish CommunicativeEnglish(Lab) Credit Hours 4 4 4 4 4 3 2 3 2 30 45 45 45 45 45 35 30 35 30 355 FullMark 100 100 100 100 100 100 50 100 50 800

Semester:3 MBA301 MBA302 MBA303 MBA304 MBA305 MBA306 MBA307 MBA308 MBA309 Semester:4 MBA401 MBA402 MBA403 MBA404 MBA405 MBA406 MBA407 BusinessEthics&CorporateGovernance StrategicManagement ElectiveV ElectiveVI ElectiveVII ElectiveVIII ComprehensiveViva TOTAL 3 3 4 4 4 4 4 26 123 35 35 45 45 45 45 250 1340 100 100 100 100 100 100 100 700 3350 CostandManagementAccounting Banking&InsuranceManagement Business&CorporateLaw Entrepreneurship&ManagementofSME ElectiveI ElectiveII ElectiveIII ElectiveIV SummerProjectPresentation&Viva 4 4 3 3 4 4 4 4 4 34 45 45 35 35 45 45 45 45 340 100 100 100 100 100 100 100 100 100 900

ELECTIVES
3rdSemester ElectiveI(Chooseonepaperfromthefollowing) MBA305A ConsumerBehaviour

 3rdSemester 3rdSemester 3rdSemester 4thSemester

MBA305B MBA305C MBA305D MBA305E

ProjectAppraisal HumanResourcePlanning SoftwareManagement TechnologyManagement

ElectiveII(Chooseonepaperfromthefollowing) MBA306A MBA306B MBA306C MBA306D MBA306E Sales&DistributionManagement FinancialServices CompensationManagement EBusiness TotalQualityManagement

ElectiveIII(Chooseonepaperfromthefollowing) MBA307A MBA307B MBA307C MBA307D MBA307E ServicesMarketing SecurityAnalysis&PortfolioManagement PerformanceManagement NetworkingManagement ProjectOperationsandManagement

ElectiveIV(Chooseonepaperfromthefollowing) MBA308A MBA308B MBA308C MBA308D MBA308E Product&BrandManagement TaxationManagement HumanResourceDevelopment ComputerAidedManagement InnovationandR&DManagement

ElectiveV(Chooseonepaperfromthefollowing) MBA403A MBA403B MBA403C IntegratedMarketingCommunication DerivativesandRiskManagement EmploymentLegislations

 4thSemester 4thSemester 4ThSemester

MBA403D MBA403E

SystemAnalysis&Design MaterialsManagement

ElectiveVI(Chooseonepaperfromthefollowing) MBA404A MBA404B MBA404C MBA404D MBA404E RetailManagement StrategicFinancialManagement OrganizationalChangeandDevelopment DataBaseManagement SupplyChainManagement

ElectiveVII(Chooseonepaperfromthefollowing) MBA405A MBA405B MBA405C MBA405D MBA405E ElectiveVIII MBA406A MBA406B MBA406C MBA406D MBA406E RuralandAgriculturalMarketing InternationalFinancialManagement IndustrialRelations InformationSecurityAndCyberLaw ServiceOperationsManagement (Chooseonepaperfromthefollowing) InternationalMarketing FinancialInstitutes&FinancialMarkets CrossCultural&GlobalHRM ObjectOrientedProgramwithJava ManagementofPhysicalAssets

AreaspecializationMatrix:
Thereshallbe5functionalmanagementareasinthe3rdand4thsemesterasspecializationsas under: 3rdSem ElectiveI Marketing Consumer Behaviour Finance Project Appraisal HR Human Resource Planning Software Management IT Operations Technology Management

ElectiveII

Sales& Distribution Management Services Marketing

Financial Services

Compensation EBusiness Management

Total Quality Management

ElectiveIII

Security Performance Analysis & Management Portfolio Management Human Resource Development Employment Legislations

Networking Management

Project Operations and Management Innovation and R & D Management

ElectiveIV

Product & Taxation Brand Management Management

Computer Aided Management System Analysis Design

4thSem ElectiveV

Integrated Derivatives Marketing andRisk Communication Management Retail Management Strategic Financial Management

Materials & Management

ElectiveVI

Organizational Data Base Supply Chain Change and Management Management Development Industrial Relations Information Service Security And Operations CyberLaw Management Object Management Oriented ofPhysical Program with Assets Java

ElectiveVII

Rural and International Agricultural Financial Marketing Management International Marketing Financial Institutes& Financial Markets

ElectiveVIII

CrossCultural &GlobalHRM

Choice of Electives:
All the students have to choose eight elective papers in both the semesters in 2 n d year. Detail modality of choices and award of specialization for such options are as stated below: OPTION I (Dual Specialization) i. A student can select any one combination comprising two streams of functional management areas as follows: Finance and Marketing; Finance and HR; Finance and IT; Finance and Operation; Marketing and HR; Marketing and IT; Marketing and Operation HR and IT and HR and Operation. Operation and IT

ii. Now, he / she may choose 4(four) papers each from these two streams out of 8 (eight) papers offered in both the semesters in each such functional management area. For Example, Suppose a candidate opts for the combination of Finance and Marketing, he may take 4 papers from Finance and 4 papers from Marketing which may spread over both the 3 r d and 4 t h semesters in 2 n d year. Under this situation, he/she shall be said to have opted for dual specializations. After successful completion of the course, he shall be considered pass with dual specializations. The grade sheet shall reflect the same. OPTION II (Single Specialization) A student may opt for only one stream of functional management as specialization. In this case he has to select at least four papers from that particular stream of functional management and rest papers from other areas of functional Managements. Under such situation, he is said to have opted for single specialization. The grade sheet shall reflect only one specialization.

The college authority shall notify the combinations at the start of the 3 r d semester that would be made available to students considering their own resources and facilities. Each and every student has to register the stream of functional management area(s) and papers he/ she would like to opt at the start of the academic session.

Important Note: If minimum 10 students opt for a particular elective paper in 3 r d and 4 t h semester at the college level, then it may be offered in the college and students nay be allowed for registration of the same.
The teaching methodology in core and elective papers should emphasize on case study approach wherever appropriate with cases being of recent origin. The students should note that the case analysis would be a compulsory question in the end term examination of each paper.
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1 Year MBA
1 Semester
MBA101 MBA102 MBA103 MBA104 MBA105 MBA106 MBA107 MBA108 MBA109 OrganizationStructure&ManagementProcess OrganizationalBehaviour ManagerialEconomics QuantitativeTechniques BasicFinancialAccounting ITforManagers CommunicativeEnglish CommunicativeEnglish(Lab.) ITLab

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MBA101:ORGANIZATIONSTRUCTURE&MANAGEMENTPROCESS
ModuleI:ManagementandNatureofOrganization Introduction: Nature, purpose and functions, level and types of Managers, Managerial Roles, Essential Managerial Skills, Key personal characteristics for Managerial success. Evolutionandvariousschoolstomanagementthoughts. Nature of Organisation Proprietorship, Partnership, Cooperatives and Statutory Corporations, CompaniesConcepts of holding and subsidiary companies, Comparison and Choice of structures, Features of International Organisations and Multinational Companies. ModuleII:PlanningandDecisionMaking Meaning and nature of planning, types of plans, steps in planning process; Objectives: meaning, setting and managing objectives MBO method: concept and process of managing by objectives; Strategies: definition, levels of strategies, its importance in an Organization; Policies: meaning, formulation of policies; Programs: meaning, nature; Planningpremises:concept,developingeffectiveplanningpremises;Decisionmaking,steps in decision making, approaches to decision making, types of decisions and various techniques used for decision making, Nature and process of controlling, Techniques of controlling. ModuleIII:Organizing: Organizing as Managerial Function organization structure, formal and informal organization.Traditional Organization Structures Functional, Divisional and Matrix Structure. Directions in organizational Structures Team structure, network structure, boundary less structure. Organizing Trends and Practices Chain of command, unity of command,spanofcontrol,delegationandempowerment,decentralizationanduseofstaff, organizationaldesignandorganizationalconfiguration. Leading as a function of management, Leadership and vision, Leadership traits, classic Leadership styles, Leaders behaviour Likerts four systems, Managerial Grid. Overlapping roleofleaderandmanagers. Caseanalysiscompulsory RecommendedBooks:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. ManagementTextandCases,VSPRao&V.Harikrishna,Excel. Management,Robbins,Coulter&Vohra,Pearson. ManagementPrinciples&Applications,RickyW.Griffin,Cengage. BusinessOrganization&Management,C.R.Basu,TMH BusinessStructureandProcesses,Appannaihaetall,HPH. EssentialsofManagement,KoontzandWeihrich,TMH BusinessOrganization&Management,M.C.Shukla,S.Chand. PrinciplesofManagement,Gupta,PHI ManagementPrinciples,Processes&Practices,BhatKumar,Oxford. PrinciplesandPractices&ManagementL.MPrasad,SultanChand.

MBA102:ORGANIZATIONALBEHAVIOUR
ModuleI: Organizationalbehavior: Introduction, goals, elements, scope and historical development of Organizational Behaviour, fundamental concepts, contributing disciplines to OB, Models of OB, social systems and organizational culture, international dimensions of organizational behaviour, limitationsofOrganizationalbehaviour,thefutureofOB ModuleII: Individualbehaviours:Introduction,foundationofindividualbehavior: Personality: determinants, personality traits, types, from concepts to skills, theories, instrumentstomeasurepersonality,personalityattributesinfluencingOB. Perception:factorsinfluencingperception,theories,perceptualerrors. Emotions:typesofemotions,determinants,emotionallabour,emotionalintelligence. Attitudes: sources of attitudes, types of attitudes, cognitive dissonance theory, from conceptstoskills,changingattitudes,workrelatedattitudes. Values: importance of values, sources of our value systems, types of values, loyalty and ethicalbehavior. Learning:theoriesoflearningsomespecificorganizationalapplications. TheoriesofMotivation. ModuleIII: Behaviourintheorganization:Introduction,Issuesbetweenorganizationsandindividuals. Interpersonal behaviour: Conflict in Organizations: nature of conflict, levels of conflict, conflictmanagementstyles. Groupdynamics:typesofgroups,meetings,teamwork,stagesofgroupformation. Employeestress:forms,causes,implications,approachestostressmanagement. Caseanalysiscompulsory RecommendedBooks: 1. OrganizationalBehaviour,K.Awathappa,HPH. 2. OrganizationalBehaviour,Robbins,Judge,Sanghi,Pearson. 3. OrganizationalBehaviour,VSPRao,Excel 4. IntroductiontoOrganizationalBehaviour,Moorhead,Griffin,Cengage. 5. UnderstandingOrganizationalBehaviour,Parek,Oxford 6. OrganizationalBehaviour,Hitt,Miller,Colella,Wiley 7. BehaviourinOrganizations,Greenberg,Baron,PHI 8. OrganizationalBehaviour,MParikh,RGuptaTMH 9. CasesinOrganizationalBehaviour&HRM,SaiyadainSodhiJoshi,TMH 10. OrganizationalBehavior,Khanka,S.Chand 11. OrganisationalBehaviour,Gupta,joshi,Kalyani

MBA103:MANAGERIALECONOMICS
ModuleI:Introduction&DemandandProductionAnalysis: Introduction to Managerial Economics, Use of Economic models in Decision making, Specifications of the model, Demand Analysis for decision making, Demand Schedule and demand function, Elasticity of Demand, Demand forecasting, Production Analysis, production Function, One Variable input Production function and two variable Input productionfunction.(Simplenumericalproblemsbesolved)

ModuleII:Cost&PricingAnalysis Various Cost concepts, Cost Functions Short run Cost Functions and its Empirical Estimation, Long run Cost Function, Economies of scale and economies of scope. Price and Output decision under perfect Competition, Monopoly, Monopolistic Competition and Oligopoly. Descriptive pricing approaches: full cost pricing, product pricing. Pricing strategies : price skimming, penetration pricing and loss leader pricing. (Simple numerical problemsbesolved)

ModuleIII:MacroEconomicAnalysisofManagerialDecisions Meaning and Nature of Macro Economics; Circular Flow of income, the concept of GDP, GNP, Concepts of Consumptions, Savings and Investment. Business Cycles : Consequences andMeasurestosolvetheProblemsofBusinessCycles,Inflation. CASEANALYSISCOMPULSORY RecommendedBooks: 1. ManagerialEconomics,GeetikaGhosh,RoyChoudhury,(2ndEdition)TMH. 2. ManagerialEconomics,Keat,Young,Banarjee,Pearson. 3. ManagerialEconomics,Theory&Applications,D.M.Mithani,HPH. 4. ManagerialEconomics,AnIntegrativeApproach,MarkHirschey,Cengage. 5. ManagerialEconomics,Salvatre/Srivastava,Oxford. 6. ManagerialEconomics,analysisofmanagerialdecisionmaking,H.L.Ahuja,S.Chand. 7. ManagerialEconomics,D.N.Dwivedi,Vikas. 8. ManagerialEconomics,PLMehta,SultanChandandSons

MBA104:QUANTITATIVETECHNIQUES
ModuleI Introduction to Linear Programming Problems, Formulation of Linear Programming Problems, General statement and assumptions underlying Linear Programming, Graphical method for solution of LPP. Simplex method for solution of LPP, Solution of maximization and minimization problems, BigM method, Two phase method, Unbounded and degenerate solution of LPP, Duality in Linear programming. Introduction to transportation problems, NorthWest corner rule, Least cost method, Vogels approximation method for obtaining initial feasible solutions, Stepping stone and MODI method to get optimal solution,Transhipmentproblem. ModuleII Introduction to Assignment problems, Hungarian method to solve assignment problems, Unbalanced assignment problems, Constrained assignment problems. Introduction to sequencing problem, Solution to sequencing problems, Gantt chart, Johnsons rule. Introductiontoreplacementtheory,Replacementpolicyforequipmentswhichdeteriorates gradually and fail suddenly. Introduction to game theory, Game models, Two persons zero sum games and their solution, solution of 2Xn and mX2 games by graphical approach, SolutionofmXngames. ModuleIII Introduction to decision theory, One stage decision making problem, multi stage decision making problem, utility theory. Introduction to Markov process, Markov analysis: input and output. Introduction to forecasting problems, Time series models for forecasting. Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of inventorysystem,simulationofqueuingsystem. CASEANALYSISCOMPULSORY RecommendedBooks: 1. QuantitativeTechniquesinManagement,VohraTMH 2. QuantitativeAnalysisforManagement,Rendey,Staiv,Hanna,BadriPearson. 3. QuantitativeTechniquesforManagerialDecisions,J.K.Sharma,McMillan 4. QuantitativeTechniques,K.S.Bhatt,HPH 5. AnIntroductiontoManagementScience,Anderson,Sweeney,WilliamsCengage 6. OperationResearch,Ravindram,Philips,SolbergWiley. 7. QuantitativeTechniques,C.R.Kothari,Vikas. 8. OperationResearch,Winston,Cengage. 9. OperationResearch,Tripathy,Kalyani.

MBA105:BASICFINANCIALACCOUNTING
ModuleI:ACCOUNTING Importance & scope of accounting, Accounting concepts & conventions, Accounting Standards,IFRS,Accountingequations,Usersofaccountingstatements. Preparation of Books of Original Records: Journals, Subsidiary books, Ledgers & Trial balance. Preparation of Final Accounts / Statements: Basic adjustments, , Preparation of financial statements. DepreciationFixedAssetAccounting,Inventoryvaluation. StudentsshouldlearnapplicationofTallypackage.

ModuleII:CORPORATEACCOUNTING Accounting of Joint Stock Companies: Overview of Share Capital and Debentures, AccountingforIssueandforfeitureofShares,IssueofBonusShare.IssueofDebentures, FinancialStatementsofCompanies:IncomeStatementandBalanceSheetinScheduleVI. Provisions of the Companies Act: Affecting preparation of Financial Statements, Creative Accounting,AnnualReport,PresentationandanalysisofAuditreportsandDirectorsreport. (Students should be exposed to reading of Annual Reports of Companies both detailed and summarizedversion). ModuleIII:FINANCIALPERFORMANCEMEASUREMENT Funds Flow & Cash Flow Statement: Preparation & Analysis. Financial Statement Analysis. Analysis of Financial Performance of a firm ; Use of Different Tools, Ratio Analysis DifferentTypesofRatios. CASEANALYSISCOMPULSORYFOREACHMODULE. RecommendedBooks: 1. FinancialAccountingforManagement,AmbrishGupta,Pearson 2. FinancialAccountingforManagement,DKhatri,TMH 3. AccountingforManagement,M.N.Arora,HPH 4. FinancialandManagementAccounting,Satpathy/Sahoo,Vrinda 5. FinancialAccounting:AManagerialPerspective,R.NarayanSwamy,PHI 6. FinancialAccounting,Warren,Revee,Cengage 7. BasicFinancialAccountingforManagement,Shah,Oxford 8. ANewApproachtoFinancialAccounting,Bal/Sahu/Das,S.Chand 9. FinancialAccounting,Jain/Narang/Agarwal,Kalyani 10. FinancialAccountingforManagers,T.P.Ghosh,Taxman. 11. ATextBookofAccountingforManagement,Maheswari,Vikas

MBA106:ITFORMANAGERS
ModuleI:RoleofComputerinmodernbusinessandinvariousfunctionalareasofbusiness and its applications. Concept of Computers: Brief History of computer, Generation and its evolution (now and then), Classification, Characteristics and limitations of computers. Basic computing Architecture, CPU and its components. Components : Software, Hardware, Firmware, Input/output devices, Storage Units (CD, DVD, Hard Disks, Pen drive), Memory types (RAM, ROM, Cache). Operating Systems: Functions, Process Management: Multi programming, Multiprocessing, Multitasking, Multithreading, Real time OS; Memory Management: virtual memory; User Interface: Shells, GUI, etc; File system. Measuring ComputerPerformancethroughBenchmarks. Evolution of programming language, Classification, Features and selection of programming language. Software Definition, Relation with Hardware. Software categories System Software (Home edition, Professional edition, Enterprise edition), Application Software: types of application software, Graphics and multimedia concepts, Algorithm Definition and properties. ModuleII:DatabaseManagementSystems Conceptoffiles,filemanagement;organizationandtypesofAccess,Drawbacksinfilebased system. Database; types of Database, components of a Database system. DBMS, components of DBMS; DBMS language, Advantage and limitations of Database, Database models, Advanced Database: Distributed, Object oriented Database, Multimedia Database systems,MobileDatabases. ModuleIII: BasicconceptsofComputerNetworks,InternetandSecurity. Introduction to Networks: LAN, MAN, WAN, Topology, Data Communication, Transmission Media, Network Devices: Hubs, Switches, routers, repeaters. Introduction to Communication Protocol: TCP/IP, OSI model, Communication Connectivity: DSL, Dialup, Broad Band. Internet and its Applications: Evolution of Internet, Basics of working of Internet, Service Providers, Email, Telnet, FTP, WWW. Internet Security: Types of attacks, DOS attacks, Viruses and Worms, Identity Theft, Snooping and Sniffing. Cyber Law and InternetsecurityLegislation. RecommendedBooks: 1. InformationTechnologyforManagers,Sudalaimuthu&Hariharan,HPH 2. Understanding Computers Today & Tomorrow, D.Monley & CS Parker, Cengage/Thomson 3. IntroductiontoComputerScience,ITLEducationSolutionsLtd,Pearson 4. InformationTechnology,DrSushilaMadan,Taxmann

MBA107:COMMUNICATIVEENGLISH

ModuleI BasicsofCommunication 1.1 Communicationelementsandprocess 1.2 NeedofCommunicationSkillsforManagers 1.3 Channels,formsanddimensionsofcommunication 1.3 Verbalandnonverbalcommunication 1.4 Barrierstocommunicationandhowtoovercomethebarriers 1.5 Principlesofeffectivecommunication 7 Cs of Communication Clarity, Completeness, Coherence Conciseness, Credibility, Correctness, Continuity 1.6 Avoidance of Ambiguity, Jargon, Cliches ModuleII LanguageandCommunication 2.1 PlainEnglishandsimpleexpressions,foreignwordsandtheirplainalternatives IndianisedandstandardEnglish 2.2 TheimportanceofcommunicationthroughEnglishatthepresenttime, 2.3 TheSoundsofEnglish 2.4 StressandIntonation 2.5 The importance of the four skills (listening, speaking, reading and writing) and strategiesfordevelopingtheskills. Listening:barriers,strategiesforimprovinglisteningskills Speaking : the characteristics of effective speech : voice quality, rate of speaking, cleararticulation,eyecontact,useofexpressions,andgesturesandposture. Reading : developing reading skills and strategies, skimming and scanning ; predicting,guessing,inferring;readingcritically,takingnotes. Writing : the characteristics of effective writing ,clear organization and structuring ofideas,summarizing,clarityoflanguage,stylisticvariation. 2.6 BiasfreeEnglish 2.7 Formalandinformallanguageuse ModuleIII: ReviewofEnglishGrammar 3.1 Englishverbs 3.2 Tenseandtime&Aspect 3.3 Modals 3.4 Voice 3.5 Negation 3.6 Interrogation;reportedandtagquestions 3.7 Preposition 3.8 Conditionals 3.9 Phrasalverbs 3.10 Parallelstructure 3.11 onewordsubstitutesandproverbs 3.12 Modifiers

RecommendedBooks: 1. An introduction to Professional English and Soft Skills: Das et al, BPUT Text Book. CUP. 2. CommunicativeEnglish,Rai&Rai,HPH 3. BetterEnglishPronunciation,J.D.O.Conuor(Cambridge) 4. AUniversityGrammerofEnglish,Quirketal,Pearson 5. FoundationsofBusinessCommunication,DonaJ.Young,TMH 6. CommunicativeSkills,LeenaSen,PHI 7. OxfordWriting&SpeakingEnglishSealyOUP 8. CommunicativeEnglish,Mohapatra,Dash,Kalyani

MBA108:COMMUNICATIVEENGLISHSKILLSLAB

Lab sessions will be used to provide practice activities based on the content of all three modulesoftheory. ModuleI Understanding the need of Communication Skills for Managers and the importance of effective communication through different social/workrelated situations and roleplay activities, Recognizing the barriers through case studies related to organizational communication Role plays to understand nonverbal communication and activities to identifyeffectiveuseofbodylanguage,paralanguageandspatialcommunication. ModuleII PhonemictranscriptionusingIPAsymbols. i. transcription of words and short sentences in normal English orthography (writing) intotheirIPAequivalents; ii. transcriptionofwordspresentedorally; iii. conversionofwordspresentedthroughIPAsymbolsintonormalorthography iv. syllabledivisionandstressmarking(inwordspresentedinIPAform) Listeningexercises i. listening with a focus on pronunciation (eartraining) : segmental sounds, stress, weakforms,intonation,listeningthedictations ii listening for meaning (oral comprehension) : listening to talks, lectures, conversations,discussions,jokes,riddlesetc. Speakingexercises i pronunciation practice(for accentneutralization), particularly of problem sounds, in isolatedwordsaswellassentences ii practicing word stress, rhythm in sentences, weak forms, intonation, common every day Expressions,meeting,greeting,takingleave,intervening,requesting,refusingetc iii readingaloudofdialogues,poems,excerptsfromplays,speechesetc.forpracticein pronunciation iv speakingbrieflyontopicsofinterest;takingpartindebatesandgroupdiscussions Readingexercises Readingandcomprehensionofthetextssupportedbysuitableexercises UseofDictionary, Note making after reading a text, showing the main idea and supporting ideas and the relationshipsbetweenthem Writingexercises Practiceinwritingparagraphs,shortessaysandsummaries,ideabuilding,creativewriting ModuleIII Developingcorrectnessinspeechaswellaswriting Practiceexercisesonthecommongrammaticalerrors,

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RemedialmeasurestofocusoncorrectuseofEnglishverbs,Tense,Aspect,Voice,Negation, Interrogation,Phrasalverbs,parallelstructure,onewordsubstitutes,proverbialexpressions andModifiers,prepositions,modalexercises&conditionals LabTests: 1stLabtest15marks.(Listening,Speaking) 2ndLabtest15marks.(ReadingandWriting) 3rdLabtest20marks(VerbalandNonverbalcommunicationability).Thefaculty.concerned shall assign caselets related to commnication in the business world to the students who shall make analysis of the same and present in the classroom. This may be given as an individualorgroupassignment.

MBA109:ITLab
1. IntroductiontoOSandOfficeSoftware. Additionalfeaturesof a. WindowsXP b. Windows7 c. Server2003 d. Windows8Server 2. Internet Basics, Types of Connection, Internet Protocol, IP Address, Connectivity to Internet,WIFiConnectivity. 3. GoogleSearchTricksandTechniques 4. WorkingwithGoogleServices:Docs,Spreadsheet,presenter,sites,etc. 5. IntroductiontoOracleorMySQL. 6. LearningBasicDDLandDMLcommands. a. Create,Alter,Drop,Truncate,Viewcommands. b. Insert,Select,Update,Deletecommands. 7. UNIX/LINUXstructure,UNIX/LINUXcommands Commoncommands,PracticeSession(MKDir,CD,PWD,LS,MAN,CP,MV,RM, Delete,RMdir,Cat) 8. Working with Gnome: editor (gedit), file explorer (nautilas), working with office applications(openoffice).

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1st Year MBA

2nd Semester
MBA201 MBA202 MBA203 MBA204 MBA205 MBA206 MBA207 MBA208 MBA209 MBA210 MBA211 MarketingManagement FinancialManagement HumanResourceManagement Production&OperationManagement ResearchMethodology&SPSS BusinessEnvironment&SustainableDev. MIS&ERP BusinessCommunication BusinessCommunication(Lab) MIS&ERP(Lab) ResearchMethodology&SPSS(Lab)

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MBA201:MARKETINGMANAGEMENT
ModuleI Concepts of Marketing and market, Marketing Mix, Product, Price, Promotion, Place, Product: Product concept, Product classification, New Product Development, Product life cycle, Product mix decision, Branding, Packaging, Labelling decisions, Service as a product, Price:objectiveofpricing,Pricingpolicies,Pricingmethods. Price:Objectiveofpricing,Pricingpolicies,Pricingmethods. Promotion: Advertising, Sales promotion, Personal selling, Public relation, Publicity and propaganda. Place: Marketing channels, vertical and horizontal integration, Channel conflict management,DistributionsystemandLogisticManagement. ModuleII Marketing environment, Marketing planning and control, Segmenting (Demographic and Psychographic) targeting, Positioning (STP), Marketing research and forecasting, Marketing InformationSystemvalueproposition. ModuleIII Role of consumers, Consumer Decision making process, Factors influencing consumer decision making, Special topics in Marketing: Green marketing, Relationship Marketing, societal Marketing, Guerrilla Marketing, Online Marketing, Mega marketing, Database marketing. CASEANALYSISCOMPULSORY RecommendedBooks: 1. MarketingManagement,Kotler,Keler,Koshi,Jha,Pearson 2. MarketingManagement,Ramaswamy,Namakumar,McMillan 3. Marketing,Etzel/Walker/Standtom/Pandit,TMH 4. MarketingManagement,Karunakaran,HPH 5. MarketingManagement,Evans/Berman,Cengage 6. MarketingManagement,GovindRajan,PHI 7. MarketingManagementText&Cases,Kazmi,Excel 8. MarketingManagementText&Cases,Lal,TMH

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MBA202:FINANCIALMANAGEMENT
ModuleI Financial Management : Introduction to finance Fundamental principles objectives of financial management profit maximization and wealth maximization. Functions of FinancialManagement. Time value of Money; Compounding and Discounting. Risk and Return Risk & Return, MeasurementofRisk SourcesofFinance:(ShortTermandLongTerm)

ModuleII Investment decisions : Capital Budgeting Investment evaluation techniques; Estimation of cash flow for new project, replacement projects, Risks in capital budgeting, Sensitivity Analysis,DecisionTreeAnalysis. CostofCapital:Factorsaffectingcostofcapital,RetainedEarnings,WACC. Capital structure decisions: Theories of Capital Structure, Designing Capital Structure, Leverages: Determination of operating leverage, financial leverage and total leverage, LeverageandFinancialDistress Dividend policy: Relevance and Irrelevance Theories of Dividend, Factors affecting the dividendpolicy,AlternativeFormsofDividend.

ModuleIII WorkingCapitalManagement:Factorsinfluencingworkingcapitalrequirements,Current asset policy and current asset finance policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements of a firm. Cash budgeting, long term cash forecasting,optimalcashbalance,investmentofsurplusfund.InventoryManagementneed for inventory, order quantityEOQ model, monitoring and control of inventory, Receivables ManagementMeaning and objective, cost and benefit of receivable management, factors influencing the size of investment in receivables, credit evaluation of individual accounts, monitoringaccountsreceivable CASEANALYSISCOMPULSORY RecommendedBooks: 1. FinancialManagement,I.M.Pandey,Vikas 2. FinancialManagement,Kapil,Pearson 3. FundamentalsofFinancialManagement,Brigham&Houston,Cengage 4. FinancialManagement,PrasannaChandra,TMH 5. FinancialManagement,Reddy,HPH 6. FinancialManagement,Srivastav,Misra,Oxford 7. FinancialManagement,ShashiKGupta,R.K.Sharma,Kalyani 8. FinancialManagement,Tulsian,S.Chand 9. FinancialManagement,Rustagi,Taxman

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MBA203:HUMANRESOURCEMANAGEMENT
ModuleI Concept, Nature, scope and objectives of Human Resource Management, HRM : The challenges Environmental, Organizational and Individual, Human Resource Planning, Job analysis, recruitment sources, concept and objectives, Selection: Concept, Procedure and cost benefit analysis of selection, Induction, career planning, Bases of Promotion, Transfer, Separations, Outplacement and Outsourcing HR. Emerging trends of HRM in globalized economyandcrossculturalenvironment. ModuleII Training & DevelopmentConcept, Training needs assessment, Types of training programmes: onthejob and offthejob, ROI of training, metrics for evaluation of training programme, Performance Appraisal Objectives, Uses and Methods Traditional and Modern methods (Assessment and Development Centres, 3600 Appraisals), Problems of Performance Appraisal, Legal issues in Performance Appraisal. Classification of Employees and Conceptual differences in Compensation Systems. Concept of Wages & Salary, Components of Wages, Method of Wage Determination, Methods of Wage Payment, Wage Differentials,JobEvaluation. ModuleIII Industrial Relations: Concept and Approaches to Industrial Relations, Unitary, Plurastic and Radical Approach, Industrial Relations System, Overview of International HRM: Selection, Compensation,Training&Development,PatriationandRepatriation. RecommendedBooks: 1. HumanResourceManagement,VSPRao,ExcelBooks 2. HumanResourceManagement,Durai,Pearson 3. Personnel&HumanResourceManagement,P.SubbaRao,HPH 4. HRMText&Cases,Aswathappa,TMH 5. HRM,Snell,Bohlander,Vohra;Cengage 6. ManagingHumanResources,Gomez,Balkin,Cardy,PHI 7. HumanResourceManagement,Jyoti,Venkates,Oxford 8. HumanResourceManagement,Khanka,S.Chand 9. HRMacasestudyapproach,MullerCamen,Jaico

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MBA204:PRODUCTIONANDOPERATIONSMANAGEMENT

ModuleI OverviewofProduction&OperationsManagement,WorkStudy Introduction , Responsibilities of Production Manager, Strategic Decisions in Operations, Manufacturing Vs. Service Operation, Types of Production processes (Project/Job, Batch, Mass/Line , Continuous ), Concept of FMS(Flexible Manufacturing System), Vertical integration, Productivity & Factors affecting productivity, Role of Production, Planning & Control(PPC),NewProductDevelopment&ProcessDesign,LearningCurve,Introductionof Work Study, Method study Procedure, Principles of Motion Economy, Stop Watch Time Study Procedure, Importance of Rating & Allowances in Time Study, Predetermined Time Standard(MTM). ModuleII AggregatePlanning,CapacityPlanningandProjectManagement, Scheduling,MaintenanceManagement Aggregate Planning: Relevant cost; Evaluation of strategic alternatives (Level, Chase and Mixed), Types of capacity, Economics and Diseconomies of scale, Developing capacity alternatives. Project Management: Basic concept, Network principlesCPM, PERT, Crashing, Sequencing,2 and 3 Machine cases: Johnsons Rule, Job shop Scheduling: Priority dispatching Rules, Importance of Maintenance, Breakdown, Preventive, Predictive and TPM(TotalProductiveMaintenance),BasicconceptofReliability. ModuleIII FacilityLocationandLayout,InventoryControl,QualityControl Importance & Factors affecting the Plant Location, Single and Multi facility location Techniques (Centroid and Minimax method), Plant Layout & its classification, Relationship Diagram & Block Diagramming, Assembly Line of Balancing, Inventory Control: Relevant Costs, P & Q Systems of Inventory, Basic EOQ Model, and Model with Quantity discount, Economic Batch Quantity. Safety Stock, Reorder Point, ABC Analysis, Material Requirement Planning, Concept of Quality Management, Quality of Design, Statistical Quality Control, X Bar, R and P Charts. Acceptance sampling, Elementary concept on TQM (Total Quality Management),JIT(JustInTime) Case Study: Relevant cases have to be discussed in following areas: Aggregate Planning Strategies, CRAFT (Computerized Relative Allocation of Facilities Technique), ROC (Rank OrderClusteringMethod),MaterialRequirementPlanning. Aggregateplanningstrategies LayoutTechniques(CRAFT,ROC) MaterialRequirementPlanning RecommendedBooks:
1. 2. 3. 4. 5. 6. 7. OperationsManagement,Mahadevan,Pearson Production&OperationsManagement,K.Aswathappa,K.ShridharBhat,HPH Production&OperationsManagement,Bedi,Oxford Production&OperationsManagement,S.N.Chary,TMH OperationsManagement,Krajewski,Rizman,Malhotra,Pearson OperationsManagementforcompetitiveAdvantage,Chase,Jacob,Aquilan,Agrawal,TMH Production&OperationsManagement,PanneerSelvam,PHI

16

MBA205:RESEARCHMETHODOLOGY&SPSS

ModuleI: Nature and Scope of Business Research, Identification of Research problem, Research objective, Type of Business Research, Research Process, Research Designs : Exploratory, Descriptive, Experimental and Observational. Planning and formulation of Research Projects, Preparation of questionnaire and schedules, Measurement problem and scaling techniques. Collection of data : Primary and Secondary data. Purpose of research application, Type of research reports, Structure of Research report, Report writing and Presentation.SPSSandReportPresentation:UseofStatisticalpackageforsocialsciences. ModuleII: Sampling : Probabilistic and Nonprobabilistic sampling. Methods of drawing samples : Lottery methods and using random number table, Sampling vs. complete enumeration, SamplingandNonsamplingerrors,Conceptofdifferentsamplingmethods:Simplerandom Sampling,Stratifiedrandomsampling,Clustersampling,Multistagesampling. ModuleIII: Data analysis : Editing, Coding, transformation of data, Basic data analysis, Setting of hypothesis,hypothesistesting,ClusterandFactoranalysis(Conceptonly).Hypothesis:Null hypothesis and alternative hypothesis, Testing of hypothesis, Type I and Type II errors, SamplingdistributionandStandarderrors,TestofSignificance:Smallsampletests:tandF tests, Large sample test : Z test, Chi Square tests : Goodness of fit and test of association. Nonparametric tests : Sign test, Wilcoxon signed rank test, Run test, Man Whitney U test, Randomnesstest;AnalysisofVariance:OnewayandtwowayClassifications. CASEANALYSISCOMPULSORY RecommendedBooks: 1. BusinessResearchMethods,Cooper,Schindler,TMH 2. ResearchMethodology,C.R.Kothari,NewagePublication 3. ResearchMethodologyforManagementwithSPSS,Majhi&Khatua,HPH 4. ManagementResearchMethodology,Krishnaswamy,Sirakumar,Pearson 5. ResearchMethodology,Zeikmund,Cengage 6. ResearchMethodology,PaneerSelvam,PHI 7. ResearchMethodology,PrasantaSarangi,Taxmann 8. ATextBookofResearchMethodology,AKPCSwain,Kalyani 9. ResearchMethodology,Das,Vrinda

17

MBA206:BUSINESSENVIRONMENT&SUSTAINABLE DEVELOPMENT
ModuleI:Businessenvironment: Meaning of business, nature of modern business, Environment of business, Economic system,Macroeconomicscenario,neoliberalprofileoftheeconomy(LPG) Indian Money Market, Capital Market in India, Stock market and its regulation, Currency convertibility,Exchangeratemanagement ModuleII:BusinessandGovt.IndianPerspective Economic roles of the state and govt., Economic planning in India, Export import policy and trade liberalization, Industrial policy resolution in India, Indian economic policies, Exim policy,disinvestmentpolicy,taxationpolicy. ModuleIII:ManagingEnvironmentalissuesandSustainableDevelopment Environmental management as a competitive advantage, The greening of management, Role of Govt. in environmental regulations, Industrialization, urban development and environment,Globalenvironmentalissues,SustainabledevelopmentConcepts,relevancein modernBusiness,WorldBusinessCouncilforSustainableDevelopment(WBCSD)Report. Caseanalysiscompulsory

RecommendedBooks: 1. BusinessEnvironmentforSustainableDevelopment,FrancisCherunilam,HPH 2. EconomicEnvironmentofBusiness,H.L.Ahuja,S.Chand 3. BusinessEnvironmentinaGlobalContext,AndrewHarison,Oxford 4. BusinessEnvironment,TextandCasesJustinPaul,TMH 5. BusinessEnvironment,VivekMittal,Excel 6. BusinessandSociety,LawrenceandWeber,TMH

18

MBA207:MIS&ERP
ModuleI:RoleofMISinOrganizations Organization and Information Systems, Changing Environment and its impact on Business The ITES and its influence The Organization: Structure, Managers and activities Data, information and its attributes The level of people and their information needs Types of Decisions and information Information System, categorization of information on the basis ofnatureandcharacteristics. ModuleII:SystemAnalysisandDevelopmentMethodologies Need for System Analysis Stages in System Analysis Structured SAD and tools like DFD, Context Diagram Decision Table and Structured Diagram. System Development Models: WaterFlow,Prototype,Spiral,RADRolesandresponsibilitiesofSystemAnalyst,Database Administrator and Database Designer. System Development Life Cycle: Sequential Process of software development; Computer Aided Software Engineering (CASE); Tools and the modularapproachtosoftwaredevelopment;Informationsystemaudit. ModuleIII:EnterpriseSystems Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and challenges in Implementation Supply Chain Management (SCM): Features, Modules in SCM Customer Relationship Management (CRM): Phases. Knowledge Management and e governance. Nature of IT decision Strategic decision Configuration design and evaluation Informationtechnologyimplementationplan. SecurityandEthicalChallenges:EthicalresponsibilitiesofBusinessProfessionalsBusiness, technology; Computer crime Hacking, cyber theft, unauthorized use at work; Piracy software and intellectual property; Privacy Issues and the Internet Privacy; Challenges workingcondition,individuals;HealthandSocialIssues,Ergonomicsandcyberterrorism; RecommendedBooks: 1. EnterpriseResourcePlanning&Mgment.ofInformationSystem,CSVMurthy,HPH 2. ManagementInformationSystem,Launden&Launden,Pearson 3. ManagementInformationSystem,EffyOz,Cengage 4. ERP,LeonAlexis,TMH 5. MISInKnowledgeEconomyJoseph&MohapatraPHI 6. ERPConceptandpracticesGargandKrishnaPHI 7. ManagementInformationSystemJamesOBrianTMH 8. ManagementInformationSystem,Jawadekar,McGrawHill

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MBA208:BUSINESSCOMMUNICATION
ModuleI InterpersonalandInterculturalCommunicationSkills 1.1.1 Crosscultural communication: Crosscultural issues which affect Communication across different Cultures, Culture and nonverbal communication ,Effective interculturalcommunication. 1.2 Persuasive communication: the process of persuasion, formal and informal persuasion. 1.3 NegotiationSkills 1.4 Presentationskills:Planning,StructureandDelivery. ModuleII BusinessWriting 2.1 Developingcoherentparagraphs 2.2 Prciswriting 2.3 Business letters: writing routine and persuasive letters positive and negative messages. 2.4 Writingmemos,circulars,noticesandemails, 2.5 Business reports: what is a report , kinds and objectives of reports, Process, StructureandLayout. 2.6 Writingbusinessproposals 2.7 Meetings:AgendaandMinutes. ModuleIII Softskills 3.1 Howcommunicationskillsandsoftskillsareinterrelated 3.2 Leadershipskills 3.3 GroupDynamics: 3.4 GroupDiscussions 3.5 Interviewskills 3.6 Telephoneetiquettes. 3.7 Businessetiquettes. RecommendedBooks: 1. BusinessCommunicationToday,Boveeetal,Pearson 2. BusinessCommunication,Lesiker,etal,McGrawHill 3. BusinessCommunication,Viswanathan,HPH 4. BusinessCommunicationforManagers,Penrose,RasberryMyers,Cengage 5. DevelopingSoftSkills,Cornerstone,Pearson 6. SkillsDevelopmentforBusiness&Managementstudents,Oxford 7. EffectiveTechnicalCommunication,Rizvi,TMH 8. CaseStudiesforOrganisationalCommunication,Keytone,Jaico

20

MBA209:BUSINESSCOMMUNICATIONLAB
ModuleI Casestudieshighlightingcrossculturalissues NegotiationSkillspracticethroughroleplaysindifferentsituations Extempore DeliveringOralPresentations ModuleII Practiceshouldbeprovidedinfunctionalwritingbyusingsamples.Theprinciplesof ProcessWritingshouldbeusedtoteachwritingskills.Thefocusshouldmainlybeon:

Thedevelopmentofcoherentparagraphs Preciswriting WritingBusinessletters Writingmemos,circulars,noticesandemails, WritingBusinessreportsandbusinessproposals Preparingagendaandminutesformeetingsthroughmockmeetings

ModuleIII Practiceshouldbeprovidedthrough:

Activitiesdesignedtohighlightleadershipandteamskills, GroupDiscussions Grouppresentations Oralcaseanalysisinsmallgroups Mockinterviews Telephoneetiquettespractice

LabTests: 1stLabtest15marks. 2ndLabtest15marks. 3rdLabTest20marks. (The1stand2ndLabtestandwillbebasedonthepracticeprovidedduringLabsessions duringthesemesterTherewillbenotestingoftheoreticalknowledge.) The3rdLabtestwilltestthesoftskillsalongwiththelanguageskills.Studentsare requiredtopreparepresentationswithasetofslides(text/visual)ontopics(preferablyofa nontechnicalnature)chosenbythemwiththeapprovaloftheconcernedfacultymember .Eachstudentwilldeliveronepresentationtotheclassandthetopicchosenforthepurpose shouldnotberepeatedbyothers.Otherfacultymembersofthecollegemayalsobeinvited toformapanel. Thepresentationswillbeevaluatedonthebasisofthefollowingcriteria: Formatforpreparationofslides Contentfocus:Innovativeidea Powerofvisuals Extentofpersuasiveness,structure,economy,distributionvisual/verbal

21

Languagefocus:Pronunciation Grammar Choiceofwordsandsentencestructure Presenterfocus:Involvement Rapportwithaudience Bodylanguage Paralanguage Handlingthequestionanswersession

MBA210:MIS&ERP(LAB)
MSProject: (i) Getting Started with Microsoft Project: Managing your Projects with Microsoft Project,StartingMicrosoftProject,ExploringViews,ExploringReports,Creatinga NewProjectPlan,SettingNetworkingDays,EnteringProjectProperties. (ii) Getting a Task List: Entering Tasks, Project Management Focus; Defining the Right Tasks for the Right Deliverable, Estimating Durations, Project Management Focus;HowdoyoucomeupwithAccurateTaskDurations,EnteringaMilestone, Organizing Tasks into Phases, Project Management Focus: TopDown and BottomupPlanning,LinkingTasks,DocumentingTasks. (iii) Setting Up Resources; Setting Up people Resources, Setting up equipment Resources, Setting up Material Resources, Entering Resource Pay Rates, Project management Focus: Getting Resource Cost Information, Adjustment Working TimeforIndividualResources,DocumentingResources. (iv) AssigningResourcestoTasks:AssigningResourcestoTasks,AssigningAdditional Resources to a Task, Project management Focus: When should Effort Driven SchedulingApply,AssigningMaterialResourcestoTasks.

ERP:OpenSourceSoftware
RecommendedBooks 1.MicrosoftOfficeProject2007,Marmel,Wiley

22

MBA211:ResearchMethodology&SPSS(Lab)
Assignment1:LearningtheBasicsofSPSS. Assignment2:LookingatFrequencyDistributionsandDescriptiveStatistics. Assignment3:PresentingDatainGraphicForm. Assignment4:TestingResearchHypothesesforTwoIndependentSamples. Assignment5:TestingResearchHypothesesaboutTwoRelatedSampled. Assignment6:ComparingIndependentSampleswithOnewayANOVA. Assignment7:comparingrelatedSampleswithOnewayANOVA. Assignment8:MeasuringtheSimpleRelationshipbetweenTwoVariables. Assignment9:DescribingtheLinearRelationshipbetweenTwoVariables. Assignment10:AssessingtheAssociationbetweenTwoCategoricalVariables. Assignment11:EnteringDatausingProgramsotherthanSPSS. RecommendedBooks: 1. Ready,Set,GO!AStudentGuidetoSPSS,ThomasPavkov,KentPierce,TMH. 2. SPSSforWindowsstepbystep,George&Mallery,Pearson 3. DataAnalysiswithSPSS,CarverandNash,Cengage.

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2 Year
3rd Semester Core Papers
MBA301 Cost&ManagementAccounting MBA302 Banking&InsuranceManagement MBA303 BusinessCorporateLaw MBA304 Entrepreneurship&ManagementofSME

nd

24

 MBA301:COSTANDMANAGEMENTACCOUNTING

ModuleI:IntroductiontoCostAccounting Introduction, Terminology (Cost, costing, cost unit, cost centre, profit centre, cost object), Objectives of Cost Accounting, Cost Accounting Vs Financial Accounting, Necessity for Cost Accounting, Methods of costing & types of costing, Classification of costs (by nature, by activities, by behaviour, by time, in relation to managerial decision making), Preparation of cost sheet, Job costing , Contract Costing, Process Costing, Joint products and byproducts, Reconciliationofcostandfinancialaccounts.

ModuleII:ManagementAccounting Definition, Scope and functions of Management Accounting and difference between Management Accounting and Financial Accounting, Breakeven and Costvolumeprofit analysis, Marginal costing and practical application (In situations like key factor analysis, optimizing product mix, make or buy decision, discontinuance and diversification of products,acceptorrejectspecialoffer,closedownofoperations).

ModuleIII:BudgetaryControl&StandardCosting Budgeting process, Preparation of Sales or Revenue budget & other budgets, Flexible budgeting, Master Budget, Efficiency Ratio, Activity Ratio, Capacity Ratio, Standard Costing Objectives, Variance analysis Interpretation of variances, Decisions under risk and uncertainty,Costcontrolandcostreduction.

CASEANALYSISCOMPULSORY

RecommendedBooks: 1. CostandManagementAccounting,M.Hanif,TMH 2. ATextBookofCost&ManagementAccounting,M.N.Arora,Vikas 3. ManagementAccounting,Shah,Oxford 4. CostAccountingRaviMKishore,Taxmann 5. CostAccounting,Jawaharlal&Srivastava,TMH 6. Management&CostAccounting,Drury,Cengage

25

MBA302:BANKINGANDINSURANCEMANAGEMENT

ModuleI OverviewofBanking Evolution of Banking, Banking in India, Types of Banks, Roles of Banks (viz. Intermediation, Paymentsystem,Financialservices),BankingRegulations,BASELNorms,BankingProducts Feebasedandfundbased. Micro creditsize of loan, target user, utilization of loan product, terms and conditions: Micro savingsLife cycle needs, personal emergencies, disasters, investment opportunities, Micro finance creditlending modelcommunity banking model, cooperative model, SHG model,Graminjointliabilitygroupmodel,villagebankingmodel. ModuleII BasicsofInsurance: Indemnity, Insurable interest, Materiality of facts, Uberimmaefidae and implications, Duty of disclosure. Types of Insurance : Life Insurance, General Insurance, Health & Medical Insurance,PropertyrelatedInsurance,LiabilityInsurance,Reinsurance.Principlesgoverning marketingofinsuranceproducts.InsuranceRegulationandRoleofIRDA. Micro insurancerisk faced by the poor, defining micro insurance, enabling environment for micro insurance in the Indian context, demand and supply of micro insurance, Delivery mechanismmicro insurance modelspartneragent model, Full service model, Community based model, provider model. Linking micro credit with micro insurance, IRDA regulations onmicroinsurance. ModuleIII ManagementTechniques&Process: BankManagement:LiquidityManagement,InvestmentManagement,LoanManagement, LiabilityManagement,CreditManagement,RiskManagement Insurance Management: Definition of Risk, Classification of Pure Risks: Personal Risks, Property Risks, Liability Risks, Failure of Others, Overlapping Risks; Rules of Risk Management, Risk Management Technique, Risk Management Process: under writing TPA basicassessment,claimmanagementofclaimsettlement. Casediscussionandanalysiscompulsory RecommendedBooks: 1. BankingTheory,Law&Practice,GordonNatrajan,HPH 2. InsuranceManagement,S.C.Sahoo&S.C.Das,HPH 3. BankManagement&FinancialServices,Rose,Hudgins,McGrawHill 4. RiskManagement&Insurance,Trieschmann,Hoyt,Sommer,Cengage 5. BankingandInsurance,MohapatraandAcharya,Pearson

26

MBA303:BUSINESS&CORPORATELAW
ModuleI LawofContract: Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and consideration, Performance and Discharge of contract, quasi contract, Contract of Guarantee, Bailment, Bailment(rights and duties of bailor and bailee), Agency (various modesofcreatingagency,rightsanddutiesofagentsandprincipal). LawofSales: Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees, Transfer of property, Finder of goods, Performance of contract of sale, Rights of an unpaid seller. ModuleII EconomicLaws: CompetitionAct2002: ConsumerProtectionAct1986, Industries(DevelopmentandRegulation)Act,1957 ForeignExchangeManagementAct,1999andRULES. ModuleIII CompanyLaw: Salient Features of Companies, Classification and Formation of Companies, Memorandum and Articles of Association, Doctrine of Indoor Management, Appointment of Directors, Meetings of Directors & Shareholders of Companies, Overview of different modes of windingupofCompanies. CASEDISCUSSIONCOMPULSORY RecommendedBooks: 1. BusinessandCorporateLaw,SaravanavelandMohapatra,HPH 2. BusinessLaw,N.D.Kapoor,NewAge 3. BusinessLaw,Gulshan,Excel 4. LegalAspectsofBusiness,Pathak,TMH

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MBA304:ENTREPRENEURSHIP&MANAGEMENTOFSMALLAND MEDIUMENTERPRISES
ModuleI: UnderstandingEntrepreneurship ConceptofEntrepreneur,EntrepreneurialMotivation Entrepreneurship. WhytostartBusinessEntrepreneurialcharacteristicsandskills Entrepreneurialsuccessandfailures. EntrepreneurialProcess Stepsofentrepreneurialprocess DecidingDevelopingMovingManagingRecognizing.

ModuleII: SettingupofasmallBusinessEnterprise. IdentifyingtheBusinessopportunityBusinessopportunitiesinvarious sectorsformalitiesforsettingupofasmallbusinessenterprise. EnvironmentalpollutionRelatedclearances. SicknessinSmallBusinessEnterprises. CausesofsicknessSymptomsofsicknesscuresofsickness. Govt.policiesonrevivalofsicknessandremedialmeasures. ModuleIII: InstitutionalsSupportingSmallBusiness. Central/StatelevelInstitution. PreparationofaBusinessPlanElementsofaBusinessPlan. KindsofBusinessplans FinancialManagementWorkingCapitalmanagement. Accounting&BookKeepingPreparationofFinancial StatementMarketingManagement,problems&strategies ProblemsofHRMRelevantLabourlaws. CaseAnalysisCompulsory RecommendedBooks: 1. EntrepreneurshipDevelopmentSmallBusinessEntrepreses,Charantimath,Pearson 2. SmallScaleIndustriesandEntrepreneurship,VasantDesai,HPH. 3. EntrepreneurshipinthenewMillennium,Kuratko&Hodgetts,Cengage 4. Entrepreneurship&NewVentureCreation,Sahay&Sharma,EB 5. EntrepreneurialDevelopment,Dr.S.S.Kharka,S.Chand 6. Entrepreneurship,Roy,Oxford

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2 Year
4th Semester Core Papers
MBA401 BusinessEthics&CorporateGovernance MBA402 StrategicManagement

nd

29

MBA401:BUSINESSETHICSANDCORPORATEGOVERNANCE
ModuleI Ethics&Business.

What is Ethics, Nature and scope of Ethics, Facts and value, Ethical subjectivism and Relativism, Moral Development (Kohlbergs 6 stages of Moral Development), Ethics and Business,Mythofamoralbusiness. Decision making (Normal Dilemmas and Problems): Application of Ethical theories in Business (i) Utilitarianism (J.Bentham and J.S. Mill), (ii) Deontology (I. Kant) Virtue Ethics (Aristotle). Economic Justice: Distributive Justice, John Rawls Libertarian Justice (Robest Nozick)EthicalIssuesinFunctionalAreasofBusiness.Marketing:CharacteristicsofFreeand Perfectcompetitivemarket,Monopolyoligopoly,EthicsinAdvertising(TruthinAdvertising). Finance: Fairness and Efficiency in Financial Market, Insider Trading, Green Mail, Golden parchate. HR: Workers Right and Duties: Work place safety, sexual harassment, whistle blowing. ModuleII CorporateGovernance.

Origin and Development of Corporate governance, Theories underlying Corporate Governance (Stake holders theory and Stewardship theory, Agency theory, Separation of ownership and control, corporate Governance Mechanism: AngloAmerican Model, German Model, Japanese Model, Indian Model, OECD, emphasis on Corporate governance, Ethics and Governance, Process and Corporate Governance (Transparency Accountability andEmpowerment). ModuleIII RolePlayers. RoleofBoardofDirectorsandBoardStructure,RoleofBoardofDirectors,RoleoftheNon executive Director, Role of Auditors, SEBI Growth of Corporate Governance. Role of Government, Corporate governance in India, Kumaramangalam Birla Committee, CII, Report,CadburyCommittee. CASEANALYSISCOMPULSORY RecommendedBooks: 1. BusinessEthicsandCorporateGovernance,C.S.V.Murthy,HPH 2. BusinessEthics,Francis&Mishra,TMH 3. Corporategovernance,Fernado,Pearson 4. BusinessEthics&CorporateGovernance,S.Prabakaran,EB 5. CorporateGovernance,Mallin,Oxford 6. CorporateGovernance&BusinessEthics,U.C.Mathur,MacMillan

30

MBA402:STRATEGICMANAGEMENT
ModuleI:Introduction Concept of strategy, Vision, Mission, Goal, Objective, Strategic Management Process, Corporateplanninganoverview,SBU,Modesofstrategicdecisionmaking,Strategicintent, Hierarchyofstrategy. ModuleII: Strategyformulation. Environmental Scanning, SWOT analysis, Internal and External environmental analysis, Competition Analysis: Porters Five Forces Theory, Generic strategies, Competitive Advantage,Valuechainanalysis,Mckineseys7sframework,BalanceScorecard. ModuleIII: StrategicImplementationandControl Stability, Growth, Turnaround, Retrenchment, Diversification, vertical integration, Horizontal integration, Strategic alliance, merger and acquisition, Divestment, Business Portfolio analysis BCG & GEC matrix Strategic Choice Strategic evaluation and control (includingtechniques) Caseanalysiscompulsory RecommendedBooks: 1. StrategicManagement&BusinessPolicy,Kazmi,TMH 2. StrategicManagement,R.SrinivasanaPHI 3. CorporateStrategy,Lynch,Pearson 4. BusinessPolicyandStrategicManagement,P.Subbarao,HPH 5. StrategicManagement,Haberberg&Rieple,Oxford 6. AnIntegratedapproachtoStrategicManagement,Hill&Jones,Cengage 7. StrategicManagement,U.C.Mathur,McMillan 8. StrategicManagement&Entrepreneurship,D.Acharya&A.Nanda,HPH 9. CasesinStrategicManagement,AmitaMital,TMH

31

 ELECTIVE COURSES
Marketing
MBA305A: MBA306A: MBA307A: MBA308A: MBA403A: MBA404A: MBA405A: ConsumerBehaviour Sales&DistributionManagement ServicesMarketing Product&BrandManagement IntegratedMarketingCommunication RetailManagement RuralandAgriculturalMarketing

MBA406A:InternationalMarketing

32

MBA305A:CONSUMERBEHAVIOR
ModuleI Theoriesof ConsumerBehaviour:Learningtheory,Psychoanalytictheory,Gestalt,Cognitive theory, Psychological field, Blackbox Models, Distributive Approach, Consumer decision: Process approach, Factors influencing consumer decision making, Segmentation, Psychographics&VALS;DiffusionofInnovations. ModuleII IndividualDeterminantsofBehaviourPersonality,perception,attitude(attitudinalmodels), learning, Motivation, Group influence on consumer behaviourSocial class, Social groups, Opinion leaders. Culture, Subculture, Cultural relevance to marketing decisions, Characteristics of culture, Cultural Values, Cultural Changes, Cross cultural understandings. Family:Role&Structure,FamilyLifeCycle,Purchasingdecisions,Changingroleoffamilies. ModuleIII Models of Consumer Behaviour; HowardSeth Model, AngleBlackwellKollat (MultimediationModel),NicosiaModel.SethsFamilyDecisionmakingModel. RecommendedBooks: 1. ConsumerBehaviourSchiffmen,KanukPearson 2. ConsumerBehaviourLoudav&DellaBittaTMH 3. ConsumerBehaviourSujaR.NairHPH 4. ConsumerBehaviourBlackwell/Minlard/EngelCengage 5. ConsumerBehaviourMujumdarPHI 6. ConsumerBehaviourM.S.Raju,DominiqueXardelVikas 7. ConsumerBehaviourBatra&KarmiExcelBooks

33

MBA306A:SALESANDDISTRIBUTIONMANAGEMENT
ModuleI Sales Management; Objectives and Functions, Setting up a sales organization, Personal Selling, Management of Sales force, Recruitment & Selection, Training, Motivation and Evaluation, Compensating Sales Force, Sale forecasting, Territory Management, Sales Budget,SalesQuota. ModuleII Distribution Management,DesignofDistributionChannel,ChannelConflict,Cooperation& Com Petition, Vertical marketing system, Horizontal Marketing system, Designing Customer OrientedMarketingChannels:Wholesaling,Retailing. ModuleIII Order Processing, Transportation, Warehousing, Inventory, Market Logistics Decision, SCM, EmergingTrends. Caseanalysiscompulsory RecommendedBooks: 1. Sales&DistributionManagementHavaldar,CavaleTMH 2. SalesManagementStill,Cundifts,GovaniPearson 3. Sales&DistributionManagementS.L.GuptaExcelBooks 4. Sales&DistributionManagement,ChunnwalaHPH 5. Salesmanship&SalesManagementSahu&RautVikas 6. Sales&DistributionManagement,PandaandSahadev,Oxford

34

MBA307A:SERVICESMARKETING
ModuleI Emergence of Service Economy, Challenges, Service Consumer Behaviour, Service Encounter, Blueprint, Service Delivery, Servicescapes, Service Strategy(7ps), Service failure &Recovery,ServiceTaxProvision. ModuleII Quality Issues and Models, Gap Analysis, SERVQUAL, DemandSupply Management, Branding,Packaging,Pricing,Promotion,ServiceResearch. ModuleIII Marketing of service SectorFinancial Services, Tourism Services, Education Services, Informationservices(ITES),CRMinServiceSector,HealthServices,HealthTourismServices Caseanalysiscompulsory

RecommendedBooks: 1. ServicesMarketingZeithmal,Bituer,Gremler,PanditTMH 2. ServicesMarketingLovelock,Wirtz,ChatterjeePearson 3. ServicesMarketingShajahanHPH 4. ServicesMarketingRao,Pearson 5. ServicesMarketingApteOxford 6.TextbookofMarketingofServicesChowdharyandChowdhary,Mcmillan 7. ServicesMarketing&ManagementB.Balaji,S.Chand

35

MBA308A:PRODUCTANDBRANDMANAGEMENT

ModuleI ProductsConcepts,Planning,NewProduct,DevelopmentStrategies,,LaunchingStrategies, PLC, Portfolio ManagementBCG,GE, Porters Model, Competitors Analysis, Customer Analysis,Marketpotential,ProductDemandpatternandTrendAnalysis. ModuleII BrandingDecisions, Branding Strategies, Cobranding strategies, Brand leveraging strategies, Positioning, Architecture, brand Image and Brand identity, Brand Identity Prism, Brandextensions. ModuleIII Packaging,Labeling,BrandRejuvenation,BrandSuccessstrategies,BrandResilience,Brand EquityBrandvaluation,Buildingglobalbrands,Brandingfailures. Caseanalysiscompulsory RecommendedBooks: 1. ProductManagementLehmann&WinnerTMH 2. StrategicBrandManagementKellerPearson 3. ProductandbrandmanagementK.VenugopalRaoHPH 4. ProductandBrandManagementU.C.MathurExcelBooks 5. ProductManagementCanandanTMH

36

MBA403A:INTEGRATEDMARKETINGCOMMUNICATION
ModuleI Integrated Marketing Communication, IMC Planning Process Advertising; 5Ms, Social and Ethical Issues in Advertising, , Developing Ad Programmes, Setting Objectives, Ad Budgets, DesigningMessage,MediaSelectionandPlanning,AdResearch,EvaluationandControl. ModuleII Sales Promotion, Types, Planning Sales Promotion Programmes, Personal Selling, Role, AdvantagesandDisadvantages,PersonalSellingSkills. ModuleIII Power of Publicity, Public Relations, Direct Marketing Process, On Line Advertising, Social Networking,Challenges,NetworkMarketing,AdvertisingInMulticulturalEnvironment. Caseanalysiscompulsory RecommendedBooks: 1. Advertising&PromotionsanIMCPerspectiveShah&DSouzaTMH 2. IntegratedMarketingCommunicationNirajKumarHPH 3. Advertising&SalesPromotionKazmi&BatraExcellBooks 4. AdvertisingManagementBatra,Myers,AnkerPearson 5. AdvertisingManagementwithIntegratedBrandPromotionCengage 6. AdvertisingManagementJethwaneyJainOxford 7. AdvertisingAnIMCPerspectiveMurthy,BhojannaExcelBooks

37

MBA404A:RETAILMANAGEMENT
ModuleI Growthofretailing,RetailTheories,Typesofretailers,RetailFormats,RetailConsumer Behaviour,RetailMarketingMix.,RetailMarketStrategy. ModuleII Retail Location Decisions, Merchandise Planning, Managing Assortments, Store Management,Layout,Design,SpaceManagement,VisualMerchandising,RetailAesthetics, CustomerService,RetailAtmospherics,RetailEquity,RetailPurchasePlanning. ModuleIII Retail Communication Mix, Retail Pricing: Price Setting, Pricing Strategies, Managing Retail Brands,RetailSupplyChain,CRM,HRMPracticesinRetail,TechnologyinRetailing,Futureof Retailing. Caseanalysiscompulsory RecommendedBooks: 1. RetailManagementBerman,EvansPearson 2. RetailManagementBajaj,Tulsi&SrivastavaOxford 3. RetailManagementDunueLuschCengage 4. RetailingManagementLevy,Weitz,PanditTMH 6. FundamentalsofRetailingMadaanMCGrawHill 7. RetailManagementAsifSheikh,KaneezFatimaHPH

38

MBA405A:RURAL&AGRICULTURALMARKETING
ModuleI Ruralmarketstructure,RuralconsumerBuyingBehaviour,Ruralmarketenvironment,Rural Marketing Information System, Research & Forecasting, Rural demand, Segmentation, Targeting,Positioning,Problemsofruralmarketing,RuralMarketingagencies. ModuleII Rural Marketing Mix: Product Decisions, Pricing Decisions, Promotion Decisions, Distribution, Channel Management, Relationship Management Physical Distribution, Sales forcemanagement ModuleIII Agri Marketing: Scope, Role in Economic Development, Demand and Supply of Farm Products, Marketing of Agricultural inputs and farm products, Strategy for Agricultural Marketing. Caseanalysiscompulsory RecommendedBooks: 1. RuralMarketingBadi&BadiHPH 2. RuralMarketingDogra,GhumanTMH 3. RuralMarketingK.RamakrishnanPearson 4. RuralMarketingKashyap,RautBiztantra 5. RuralMarketingT.P.GopalaswamyVikas

39

MBA406AINTERNATIONALMARKETING
. ModuleI ConceptualframeworkofInternationalMarketing:Basicdifferencesbetweendomesticand International marketing International Marketing Environment. EPRG frame work in Internationalmarketing,stagesofdevelopmentintoGlobalMarketing. ModuleII Indian Foreign Trade : Indian Trade Policy Recent trends in Indias Foreign trade Export Assistance,InstitutionalInfrastructureforExportPromotioninIndia. Identification of Foreign Markets: Product Planning for Exports Export pricing Market Entry and Overseas DistributionSystemPromotingproductsinternationally. ModuleIII Overseas Market Research: Marketing Plan for Exports New Techniques in International Marketing, International subcontracting Joint Ventures, Counter trade Arrangements, Multinationals.Exportsfinance,riskexportdocumentsandprocedure. TextBooks: 1. InternationalMarketing,JoshiR.MOxfordUniversityPress. 2. GlobalMarketingManagement,KeeganPearson. 3. Internationalmarketing,FransisCherunilamHPH

40

ELECTIVE COURSES
Finance
ProjectAppraisal FinancialServices SecurityAnalysis&PortfolioManagement TaxationManagement DerivativesandRiskManagement StrategicFinancialManagement InternationalFinancialManagement

MBA305B: MBA306B: MBA307B: MBA308B: MBA403B: MBA404B: MBA405B:

MBA406B:FinancialInstitutesandFinancialMarkets

41

MBA305B:PROJECTAPPRAISAL

ModuleI ProjectIdentificationandFormulation Project characteristics, Taxonomy of projects, Project Identification, Preparation, Screening of Project Ideas, Tax Incentives and Tax Planning for project investment decisions, Zero basedprojectformulation,UNIDOmanuals,DetailedFeasibilityStudyReport. Project Appraisal: Technical appraisal, Commercial appraisal, Economic appraisal, Financial Appraisal, Management appraisal, Govt. projects and social projects, Social Cost benefit analysis.EnvironmentalAppraisal. ModuleIIProjectCostEstimateandRiskAnalysis Costofproject,Componentsofcapitalcostofaproject,ProjectRiskAnalysis,Techniquesof RiskAnalysis,ProjectOrganization.Infrastructureprojectscharacteristicsandissuesrelated to infrastructure projects, state of infrastructure in India, New Approaches for infrastructure,PPP,mixofgovt.supportandregulation. ModuleIIIProjectEvaluationandAudit Sources of financing, Role of Financial Institutions in project financing, Covenants attached to lending, Data required for calculation of NPV, PI, IRR, BCR, NBCR, Project cost overruns andcostcontrol,Phasesofpostaudit,Typeofpostaudit,ProjectcloseoutofTerminalia.

RecommendedBooks: 1. ProjectManagementBPatel,Vikas 2. ProjectManagementandControl,NSingh,HPH 3. ContemporaryprojectManagementT.J.KloppenborgCengage 3. ProjectsP.ChandraTMH 4. ProjectManagementK.NagarajanNewAge 5. ProjectManagementPannerSelvam/SenthilKumar 6. IntroductiontoProjectFinanceHRMachiRajuVikash 7. ProjectManagementPintoPearson 8. InternationalProjectManagement,Koster,Sage 9. Guidelineonprojects,PrakashandShivkumar,HPH

42

MBA306B:FINANCIALSERVICES
ModuleI: AnintroductiontoFinancialServices: Meaning, Nature, Classification, Scope, Some special fund and nonfund based financial services: Leasing, Hire purchase, Factoring, Retail finance, Mutual funds, Credit rating, Securitization. ModuleII: MerchantBanking&VentureCapital: Nature&Scope,Structure,Services,Regulationsofmerchantbanking,Merchantbankersin themarketmakingprocess,MerchantbankinginIndia.VentureCapital:Meaning,Features, Scope, Importance. Methods of venture financing, Venture capital funds in India. Private Equityandventurecapitalfinance. ModuleIII: FinancialMarkets&Instruments: Money Market: Features, Objectives, Importance, Call Money, Commercial Bills, Treasury Bills,CommercialPapers,CertificateofDeposits.PlayersofMoneyMarket. Capital Market: New issue market, stock market, Methods of floating new issues, players in the new issue market, Advantages of primary market, stock exchange Constitution, Control, Function, Listing of securities, Trading mechanism, Equity, Debentures, Bonds, Warrants,ADRsandGDRs. RecommendedBooks: 1. FinancialMarketsandServicesGordon/NatarajanHPH 2. FinancialServicesS.GurusamyTMH 3. MerchantBankingandFinancialServicesK.RaviChandranHPH 4. FinancialMarketsandInstitutionsJeffMaduraCengage 5. FinancialServicesandMarketsP.PandianVikash 6. FinancialMarketing,InstitutionsandFinancialServicesGomezPHI 7. IndianFinancialSystemKhanTMH 8. FinancialServicesinIndia,Kothari,Sage

43

MBA307B:SECURITYANALYSIS&PORTFOLIOMANAGEMENT
ModuleI: Investment&SecurityAnalysis Introduction, Characteristics and objectives of Investment Management, Investment vs gambling and speculation, Types of investors and avenues, New Issue market and Stock Exchanges, Trading mechanisms in stock exchanges, Risk & Return, Stock Return and Valuation, Bondreturn and valuation, Fundamental Analysis and Economic / Industry / CompandyAnalysis,TechnicalAnalysis,EfficientMarketHypothesis. ModuleII: PortfolioAnalysis&Management Introduction, Phases of portfolio management, Portfolio analysis, Portfolio Selection, Portfolio construction, Capital Market Theory (CAPM, CML, SML, , Efficient frontier with Riskless lending and borrowing, Markowitz Model, Sharpe single index Model), Arbitrage pricingtheory. ModuleIII: PortfolioEvaluationandBehaviouralFinance Portfolio revision, performance evaluation of portfolio, forecasting of portfolio performance, psychological traits affecting investment decision, Explaining biases, fusion investing,Bubblesandbehaviouraleconomics,Technicalanalysisandbehaviouralfinance. RecommendedBooks: 1. SecurityAnalysisandPortfolioManagementFisher/JodanPearson 2. SecurityAnalysisandPortfolioManagementKevinPHI 3. InvestnmentManagement,PreetiSingh,HPH 4. InvestmentAnalysisandPortfolioManagementReilly/BrownCengage 5. InvestmentAnalysisandPortfolioManagementP.ChandraTMH 6. ValueinvestingandBehaviouralFinance,Parikh,TMH 7. InvestmentManagementV.K.BhallaS.Chand 8. InvestmentManagementandSecurityAnalysisD.K.KhatriMcmillan 9. SecurityAnalysisandPortfolioManagementP.PandianVikash 10. SecurityAnalysisandPortfolioManagement,Mohapatra,Mishra&Das,HPH

44

MBA308B:TAXMANAGEMENT
ModuleI: Income Tax: Definition: Cannons of Taxation, Assessee, Income, Previous Year, Assessment Year, Gross avoidance, Planning, Exemption, Deduction, Rebate, Relief. ResidentialstatusandtaxincidenceIndividualandCorporate,IncomeexemptedfromTax Individual & Corporate, Computation of taxable income of individual, HUF, Firm & Corporate. ModuleII: Tax Management: Rate of tax and surcharge, Tax rebate, Tax Management Submission of return and procedure of assessment, PAN, TAN, Priliminary ideas of deduction and collection of Tax at source, Advance payment of Tax, Refund of Tax. Minimum Alternate Tax (MAT). Schemes of Tax Planning, Tax Planning for salaries, Profits and gains of business on profession, Capital Gains, Employees remuneration, Tax factor in dividendpolicy. ModuleIII: IndirectTaxManagementCentralSalesTaxAct,1956,CustomsActand Valuation,CentralExciseAct1944,ValueAddedTax(VAT). RecommendedBooks: 1. CorporateTaxPlanningandBusinessTaxProcedureSinghania/Singhania Taxmann 2. IndirectTaxesLawandPracticeV.S.DateyTaxmann 3. IncomeTaxLawandPracticeN.HariHaranTMH 4. StudentsGuidetoIncomeTaxSinghania/SinghaniaTaxmann

45

MBA403B:DERIVATIVESANDRISKMANAGEMENT
ModuleI FinancialDerivatives Introduction , Definition of Financial Derivative , Features, Types of Derivatives, Basic Financial Derivatives, History of Derivatives Market, Use of Derivatives, Critiques of Derivatives. Traders in Derivative Markets, Factors contributing to the growth of Derivatives. Financial Derivatives Market in India. Forward contract, Features of Forward contract,ClassificationofForwardContracts. ModuleIIFutureMarket,Contracting&Pricing Introduction,FinancialFuturescontracts,TypesofFinancialFutures,Contracts,Evolutionof Futures Market in India, Operators/Traders in Future Market, Functions and growth in Future Market, Future Market trading Mechanism, Theories of Future prices. Hedging ConceptsLong,Short,Cross.ForwardpricesVsFutureprices. ModuleIIIForwardandSwapMarket:PricingandTradingMechanism Introduction, concept, Types, Distinction between option and futures contracts, option valuation, Determinants of option pricing , Black Scholes option pricing model, Binomial Option pricing model , Trading with option, Hedging with option; SWAP: Introduction, concept,Nature,Evolution,Features,TypesofSwaps.OverviewofCommodityDerivatives. RecommendedBooks: 1. Options,FuturesandOtherDerivativesHull/BasuPearson 2. FinancialDerivativesTheory,ConceptsandproblemsGuptaPHI 3. DerivativesandRiskManagementSrivastavOxford 4. OptionsandFutures,PatwariandBhargava,Jaico 5. RiskManagementandDerivativesStulzCengage 6. DerivativesandRiskManagementVarmaTMH 7. IntroductiontoDerivatives,Johnson,Oxford 8. FinancialDerivativesB.Mishra/S.S.DebashisExcelBooks 9. FinancialDerivativesKumarPHI 10. DerivativesSimplified,Bhaskar,Mahapatra,Sage 11. MasteringDerivativesMarkets,Taylor,Pearson

46

MBA404B:STRATEGICFINANACIALMANAGEMENT
ModuleI: CorporateRestructuring Nature & objective, Forms of Corporate restructuring, Types and Theories of Mergers, Reasonsfor merger,Demerger,Takeoverand Acquisitions,BusinessAlliances,Divestitures. Legal and Procedural Aspects, Tax Implication. Cross border acquisitions and International acquisitions. ModuleII:StrategicFinancialManagement Objectives of Strategic Finance Management, The 9S model, Strategic investigation of growth, Value Chain analysis and Value Engineering, SBU, Life Cycle Costing, Strategic Cost Management, Activity Based Costing (ABC), Objective Based Costing(OBC), Target Costing, Balanced Scorecard, Special Purpose Vehicle, Venture Finance, Economic Value Added and OwnersValueAdded. ModuleIII:FinancialEngineering Financial Innovations and Financial Engineering: Leverage Buy outoperations, Norms for financing leverage buyouts, Corporate Control Mechanisms, Financially Engineered Products. RecommendedBooks: 1. StrategicFinancialManagementRaviMKishoreTaxmann 2. FinancialEngineering,MarshallandBasnsal,PHI 3. StrategicFinancialManagementJakhotiyaVikash 4. CreatingValuefromMergersandAcquisitionsSudarsaanPearson 5. Mergers,AcquisitionsandCorporateRestructuring,Gaughan,Wiley 6. Mergers,AcquisitionsandBusinessValuationR.VadapalliExcelBooks 7. Mergers&Acquisitions,Weston,Weiver,TMH 8. Mergers,Restructuring&CorporateControl,Weston,Chang,PHI 9. CorporateRestructuring,Dasetall,HPH 10. Mergers&AcquisitionsTextandCases,RajeshKumar,TMH

47

MBA405B:INTERNATIONALFINANCE
ModuleI: International Dimensions of Financial Management: The Emergence of MNC, Nature of the MNC, Objectives of the firm and Risk Management, Domestic Financial Management and International Financial Management, Multinational Capital Budgeting applicationandinterpretation. ModuleII: Managing Foreign Exchange exposure: Management of foreign exchange risk, Management of translation exposure, Management of transactions exposure, Managementofeconomicexposure. ModuleIII: International Financial Markets: International Banking and Money market, International Banking Services, Capital adequacy standards, International Money Markets, International Equity Sources, Global Equity Markets, Methods of sourcing, Cross listing in secondary markets, New Equity issues, International Debts sources, Debt Management and Funding Goals, International Debt, Instruments, International bank loans, Euro notes, InternationalBondMarket. RecommendedBooks: 1. InternationalFinancialManagementSharan,TMH 2. InternationalFinancialManagementMadhuvijExcelBooks 3. InternationalFinancialManagementApteTMH 4. InternationalFinancialManagementSiddaiahPearson 5. InternationalFinancialManagementV.A.AvadhaniHPH 6. InternationalFinanceAcaseBookDesaiWiley 7. InternationalFinanceOBrienOxford

48

MBA 406B: Financial Institutions and Markets

Module - I : Financial Markets: Financial System and Financial Markets- Meaning, Types, Classification of Financial Markets, Money Market, Call money Market, Govt. Securities Market. Capital Market, Debt Market, Primary and Secondary Market, Interlinking Financial Market-Indian and Global Financial Markets. Module - II : Financial Institutions: Broad Categories- Special Characteristics, Money Market Institutions, Capital Market Institutions, Financial Services Institutions, Functions and structure introduced, Stock Exchanges: Constitution, control, functions, Prudential Norms, SEBI Regulations, Sensitive Indices, Investor Services, Grievance Redressal Measures. Financial Services Institutions: Clearing Corporation of India Ltd, Discount and Finance House of India Ltd, National Securities Depository Ltd, Securities Trading Corporation of India Ltd. Credit Rating Institutions.

Financial Instruments: Commercial Papers, Certificate of Deposits, Treasury Bills, Commercial Bills, Gilt-edged Securities, Equity Shares, Dematerialisation, Preference Shares, Debentures, Warrants and Convertibles, ADRs and GDRs, Derivatives- Options and Futures, Module - III : Indian Financial Institutions: Commercial Banks- Roles, Functions, Regulations, Public Sector, Private Sector and Foreign Banks, Development Banks: IFCI, IDBI, SFCs, NABARD, RRBs, SIDBI, IIBI, NonBanking Financial Institutions, Insurance Companies- Public and Private, Invesment Policy, Regulatory Authority Text Books: 1. 2.; 3. Financial Markets and Institutions, S Gurusamy, Thomson Management of Indian Financial institutions, Srivastava,Nigam HPH Financial Services in India, Kothari, Sage

49

ELECTIVE COURSES
HR
MBA305C: MBA306C: MBA307C: MBA308C: MBA403C: MBA404C: MBA405C: HumanResourcePlanning CompensationManagement PerformanceManagement HumanResourceDevelopment EmploymentLegislations OrganizationalChangeandDevelopment IndustrialRelations

MBA406C:CrossCulturalandGlobalHRM

50

MBA305C:HUMANRESOURCEPLANNING
ModuleI: HumanResourcePlanning:
ConceptandObjectivesofHRP,TypesofHRplan,FactorsaffectingHRP,ApproachesSocialDemand Approach, Rate of Return Approach and Manpower Requirement Approach, Evolution and growth ofHRP,QualitativeandQuantitativeDimensionsofHRP,LabourMarketBehaviouranditsimpacton HRP. Human Resource Information System: Concept, Objectives of HRIS, Types of information, sources of information, Method of data collection, Procedure of maintaining HRIS at macro and microlevel.

ModuleII: HumanResourcePlanningProcess:
Forecast and Projection, types of HR forecasts, Methods of HR demand forecasting at macro and micro level. Supply forecasting Wastage analysis, Age population balance, Pattern of internal movementsofemployeesintheorganization.

ModuleIII: Careerplanning
Succession Planning: concept, objectives and process, Career planning and development, Stages of career, Early Career and Midcareer crisis and its management. Human Resources Audit: Scope, CharacteristicsandProcessofHRaudit,HumanResourceAccounting.

RecommendedBooks: 1. HumanResourcePlanning,BhattacharyaEB 2. HumanResourcePlanningandAudit,ArunSekhriHPH 3. StrategicHumanResourcePlanning,VivekParanjpee,Allied 4. StrategicHumanResourcePlanning,BelcourtandMcBeyCengage 5. StrategicStaffing,Phillips,GullyPearson

51

MBA306C:COMPENSATIONMANAGEMENT

ModuleI: COMPENSATIONMANAGEMENT Conceptual Framework of Compensation Management: Concept and Components of Wages, Theories of wages: Subsistence theory, Wage Fund Theory, Marginal Productivity theory, Residual claimant theory, Bargaining theory, Criteria of wage fixation. Methods of Payment, Broad banding, Executive compensation, Emerging trends of compensation managementinITindustries. ModuleII: WAGEDETERMINATION: Principles of wage and salary administration, Job Evaluation: Concept, Scope, Methods and techniques, Performance based pay systems; Knowledge based pay system, market based paysystem,Incentivebasedpaysystem,Typesofincentiveplans,Wagedifferentials. ModuleIII: WAGEADMINISTRATIONININDIA: Wage Policy in India, Methods of wage determination in India, The Pay Commission, Wage Boards: Structure, Scope and functions, Role of Collective bargaining in wage determination,TheRateofMinimumWagesAct. RecommendedBooks: 1. UnderstandingWageandCompensationSystem,A.M.Sharma,HPH 2. CompensationandRewardManagement,B.D.SinghEB 3. Compensation,Milkvichetal,McGrawHill 4. CompensationManagementinaKnowledgeBasedWorld,HendersonPearson

52

MBA307C:PERFORMANCEMANAGEMENT

ModuleI: PerformanceManagement(PM)ConceptualFrameWork: Introduction to Performance Management, nature, scope, importance, process of Performance Management, link between Performance Management and Performance Appraisal, Benefits of Performance Management, Performance Planning, Role Analysis and EvaluatingPerformanceManagement. PerformanceAppraisal&PotentialAppraisal: Meaning of Performance appraisal, methods and approaches to performance appraisal, Obstacles in appraisal, Designing appraisal for better results, Performance Appraisal Interview,PotentialAppraisal. ModuleII: 3600 feedback, Assessment centers, Performance reviews, Coaching and Counseling, Performance Management in Manufacturing, Services and IT Sector with special reference toNALCO,StateBankofIndia,InfosysandITC,Strategiesforimprovingperformance. PerformanceManagementanddevelopment,PerformanceManagementandpay. ModuleIII: PerformanceManagementApplication&Improvement: Performance Management for Teams, Performance Management in practice, Analyzing Performance problems. Performance counseling Concept, Principles and Skills competency basedPerformanceManagement. Performance Management linked Reward Systems Reward Management, Objectives, Components of Reward System, Linkage of Performance Management to Reward and Compensation Systems Do only what you get paid for Syndrome, Types of pay for Performance Plans Individual based, Team Based, Plant Wide Plans and Corporate Wide Plans.

RecommendedBooks: a. PerformanceManagement,AquinisPearson b. PerformanceManagement,Chadha,Macmillan c. PerformanceManagement,Armstrong,Michael,Baron,Jaico d. PerformanceManagement,CardyPHI e. PerformanceManagement,Kohli,DebOxford f. PerformanceManagement,DSharma,HPH g. PerformanceManagementSystem,R.K.SahuEB h. PerformanceManagementandAppraisal,TVRao,Sage

53

MBA308C:HUMANRESOURCEDEVELOPMENT
ModuleI: Evolution&ConceptofHRD Concept, importance, objectives, evolution of HRD, Relationship between HRM and HRD/Training.HRDfunctions,RoleofanHRDProfessional,HRDclimate&itselements,HRD Matrix,HRDProcess,HRDProcessmodels,RoleoflineManagersinHRD. Assessing HRD needs: Concept and purpose of Needs Assessment, Training HRD Need, Techniques of training Need Assessment (TNA), Levels of Need Analysis. Task analysis, PersonsAnalysis,Organizationalanalysis, ModuleII: ImplementingHRDProgrammes Learning and HRD Learning and Instruction, Maximizing Learning, Individual Differences in the Learning Process, Learning Strategies and Styles. HRD Interventions Strategy and TypesandEvaluating. Introduction, Training Delivery Methods, On the job (OJT) Training Methods JIT, Simulation, Job Rotations, Coaching and Mentoring Classroom Training Approaches Lecture approach, Discussion Method, Experiential Methods, Computer based Training Methods. ModuleIII:OrganisationalDevelopment&HRD Evaluation Purpose of HRD Evaluation, Models and Framework of Evaluation Kirkpatricks framework and other Models. Data collection for Evaluation, Research Design, EthicalIssues,AssessmentoftheImpartofHRDProgram. Organizational Development Concepts and Theories. Organizational CultureWork force diversity & HRD, Managing Workforce Diversity, labour Market changes, adapting to demographic changes. HRD practices in manufacturing and services sector. Issues and ChallengesofHRDIncrossculturalenvironmentforGlobalworkforce. RecommendedBooks: 1. HumanResourceDevelopment,Dr.D.K.BhattacharyaHPH 2. HumanResourceDevelopment,Werner/DesimoneCengage 3. HumanResourceDevelopment,T.V.Rao,Oxford 4. OrganizationDevelopmentandTransformation,McGrawHill 5. HumanResourceDevelopmentandManagement,A.M.Sheikh,S.Chand

54

MBA403C:EMPLOYMENTLEGISLATIONS
ModuleI: LabourLegislation: Need, objectives, scope, growth of labour legislation in India. Legislations on working conditions, FactoriesAct,1948,MinesAct1952,ContractLabour(RegulationandAbolition) Act,1970. ModuleII: Legislationsconcerningwages Payment of Wages Act, 1936, Payment of Bonus Act 1965, Equal Remuneration Act, 1976, The Workmens Compensation Act, 1923, Employees State Insurance Act, 1948, The EmployeesProvidentFundAct,1952&1995. ModuleIII: IndustrialRelationsLegislations Payment of Gratuity Act, 1972, Indian Trade Union Act 1926, Industrial Employment StandingOrderAct,1946,IndustrialDisputeAct1947. RecommendedBooks: 1. IndustrialJurisprudence&LabourLegislation,A.M.Sharma,HPH 2. IndustrialRelations,TradeUnion&LabourLegislation,Sinha,Sinha,Shekhar, Pearson 3. LabourLaws,Taxmann 4. IndustrialandLabourLegislations,L.M.PorwalandSanjeevKumarVrinda

55

MBA404C:ORGANIZATIONALCHANGE&DEVELOPMENT
ModuleI: OrganisationalChange: Concept,forcesandtypesoforganizationalchangeExternal andInternal,Recognizingthe needforchange,problemdiagnosis,TheSixBoxorganizationalModel,The7Sframework, Identifying alternate change techniques , Resistance to change, Managing resistance to change,Theprocessoforganizationalchange.IncrementalChangeVsDisruptiveChange. ModuleII:ManagingChange: Managing Change: Planning, Creating the support system, Internal Resource Persons (IRP) and External agent, managing the transition, organization restructuring, reorganizing work activities, strategies, process oriented strategies, competitor and customer oriented strategies. ModuleIII: OrganisationalDevelopment: Organisational change and process Consultation, Organisation Development OD process, ODInterventions,ActionResearchorientation,EvaluatingODEffectiveness. Managers as change agents, Internal and external change agents, Organizational change anditsmanagementinmanufacturingandservicesectorsPowersectorreformsinOrissa. RecommendedBooks: 1. ManagingOrganizationalChange,PalmerDunfordAvinTMH 2. ManagementofOrganizationChanges,K.Harigopal,ResponseBook 3. OrganizationChange&Development,KavitaSingh,Excel 4. Organisationalstructurechangeandmanagement,Bhattacharya,HPH 6. TraininginOrganizations,Goldstein,FordCengage.

56

MBA405C:INDUSTRIALRELATIONS
ModuleI: IndustrialRelation: Concept, Scope and Approaches to Industrial Relations Unitary, Pluralistic, and Radical approach, Industrial Relations Systems (IRS), Values in IR. Role of State in Industrial RelationsinIndia. Trade Unionism: Concept, structure and function, Union Registration and Recognition, Theories on Trade Unionism Selling Pearl man, Sidney and Beatrice Webb, Karl Marx, Robert Hoxie and Mahatma Gandhi, White Collar Trade Unions, Trade Union Movement in India. ModuleII: IndustrialDispute:causes,types,methodsofsettlementofdisputeinIndia, CodeofDisciplineandGrievanceManagement. Collective Bargaining: Meaning, Concept and functions, Types of Bargaining, Process of Bargaining, Emerging Trends in Collective Bargaining, Theories of Collective Bargaining by M.W. chamberlain, Allan Flanders, Walton Mckersie and Sidney & Beatrice Webb. Levels of bargainingandagreements,negotiationtechniquesandskills. ModuleIII: Tripartism and IR, ILC & SLC. ILO Structure and Functions. Conventions and Recommendations.BipartismlinkwithTripartism,StrengtheningTripartiteSocialDialogue. WorkersParticipationinManagement:Concept,Scope,Levelsandfunctions,Farmsof WorkersParticipation,WorkersParticipationinothercountries. RecommendedBooks: 1. IndustrialRelations,C.S.VenkataRatnam,Oxford 2. IndustrialRelations,TradeUnions&LabourLegislation,Sinha&Shekhar,Pearson 3. DynamicsofIndustrialRelations,Mamoria,GankarHPH 4. HRM&IndustrialRelations,P.SubbaRao,HPH 5. IndustrialRelations,MonappaTMH 6. IndustrialRelations,BalasubramanianEverestPublishingHouse 7. EmployeeRelationPNSingh,NirajKumarPearson

57

MBA406CCROSSCULTURALANDGLOBALHRM
ModuleI;GlobalBusinessEnvironmentandHumanComponent: Global Business Environment and Human and Cultural variables and Cross cultural differences and managerial implication; cross cultural research methodology and Hofstede study. ModuleII;CrossCulturalmanagement: Cross Cultural Leadership and Decision making, Cross Cultural Communication and negotiation. ModuleIII:InternationalHumanResourceManagement: Approaches; International Recruitment and Selection, Performance Management and Training and Development, International HRM roles in multinational organizations, Expatriateproblem,InternationalCompensation,Repatriation. KeyissuesinInternationalLabourRelations: Labour Unions and International Labour Relations, HRM practices in countries specially in Japan,Germany,Netherlands,ScandinavianCountries,USA.

ReferenceBooks
1. InternationalHRM,P.SubbaRao,HPH 2. Cultures Consequence ; International Differences in Work related Values, G. HofstedeSage 3. InternationalDimensionsofHumanResourceMgt.,Doweing,P.J.End EditionWordsWorth 4. InternationalHRM,A.Harzing,Sage

58

ELECTIVE COURSES
Information Technology
MBA305D: MBA306D: MBA307D: MBA308D: MBA403D: MBA404D: MBA405D: SoftwareManagement EBusiness NetworkingManagement ComputerAidedManagement SystemAnalysis&Design DataBaseManagement InformationSecurity&CyberLaw

MBA406D:ObjectorientedprogramwithJava

59

MBA305D:SOFTWAREMANAGEMENT
ModuleI:Introduction: The Software Engineefring Discipline Evolution And Impact; Programs Vs. Software Products; Why Should Software Engineering; Emergence Of Software Engineering: Early Computer Programming, Highlevel Language Programming, Control Flowbased Design, DataStructureorientedDesign,DataFloworientedDesign,ObjectorientedDesign; Software Life Cycle Models; Classical Waterfall Model; Iterative Watermall Model; PrototypingModel;EvolutionaryModel;SpiralModel Software Project Management; Responsibilities Of A Software Project Manager; Project Planning; Materials For Project Size Estimation: Lines Of Code (Loc), Function Point Metric; Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques, Analytical Estimation Techniques; Empirical Estimation Techniques: Expert Judgment Technique, Delphi Cost Estimation; Cocomo A Heirostoc Estimation Technique: Basic CocomoModel,StaffingLevelEstimation:NordensWork,PutnamsWork RiskManagement:RiskIdentification,RiskAssessment,RiskContainment

ModuleII:ClassicalAnalysis&DesignOfSoftware RequirementsGatheringAndAnalysis;SoftwareRequirementsSpecification(Srs):Contents Of The Srs Document, Functional Requirements, Traceability , Characteristics Of A Good Srs Document; Software Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of Coupling;SoftwareDesignApproaches:FunctionorientedDesign,ObjectorientedDesign; Functionoriented Software Design; Overview Of Sa/Sd Methodology; Structured Analysis; Data Flow Diagrams (Dfds): Primitive Symbols Used For Constructing Dfds, Some Important Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs. Structure Chart,TransformationOfADfdModelIntoAStructureChart;

ModuleIII:ObjectOrientedSoftwareAnalysis&Design Object Modelling Using Uml; Unified Modelling Language (Uml): Uml Diagrams Use Case Model: Representation Of Use Cases, Use Case Packaging; Class Diagrams;Interaction Diagrams; Activity Diagrams; State Chart Diagram Objectoriented Software Development; DesignPatterns

Software Quality: Coding: Coding Standards And Guidelines; Code Review: Code Walk throughs, Code Inspection; Testing: Verification Vs. Validation, Design Of Test Cases; Unit Testing; Blackbox Testing; Whitebox Testing; Debugging; Integration Testing; System Testing: Performance Testing; Software Reliability And Quality Management: Software Reliability: Reliability Metrics, Statistical Testing; Software Quality; Software Quality Management System: Evolution Of Quality System; Sei Capability Maturity Model: ComparisonBetweenISO9000CertificationAndSei/Cmm;SixSigma RecommendedBooks: 1. FundamentalsofSoftwareEngineering,Mall,Rajib,PHI. 2. SoftwareEngineeringAPractitionersApproach,RogerPressman,TMH

60

4. SoftwareEngineering,Sommerville,Pearson. 5.AnIntegratedapproachtoSoftwareEngineering,Jalote,Pankaj,Narosa. 6. SoftwareProjectManagement,Hughes&Cotterell,TMH 7. ProjectMgmt.,Maylor,PearsonEducation 3. SoftwareEngineeringProjectManagementEditedbyRichandH.TheyerWiley.

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MBA306D:EBUSINESS

ModuleI:INTRODUCTION Definition of Ecommerce, Unique Features of Ecommerce Technology:Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density, Personalization/ Customization, Social Technology: User Content Generation and Social Networking., Web 2.0, Play My version; Growth of the Internet and the Web, Origins and Growth of E commerce, Insight on Technology: Spider Webs, Bow Ties, ScaleFree Networks and Deep WebTechnologyandEcommerceinPerspective

EBusinessTechnologies The Internet: Key Technology Concepts: Packet Switching, Transmission Control Protocol/Internet Protocol (TCP/IP), IP Addresses, Domain Names, DNS, and URLs, Client/ServerComputing The Internet Today: The Internet Backbone, Internet Exchange Points, Campus Area Networks (CANs), Internet Service Providers, Intranets and Extranets, Who Govern the Internet? Building an Ecommerce Website: Planning: The Systems Development Life Cycle, Systems Analysis/Planning: Identify Business Objectives, System Functionality and Information Requirements. , System Design: Hardware and Software Platforms, Building YourOwn versusOutsourcing,HostyourOwnversusOutsourcing,

Module II: EBusiness Models : Eight Key Elements of a Business Model: Value Proposition, Revenue Model, Market Opportunity, Competitive Environment, Competitive Advantage,MarketStrategy,MajorBusinesstoConsumer(B2C)BusinessModels:Portal,E tailer, Insight on Technology: Search, ads and Apps: The future for Google, (and Microsoft), Content Provider, Transaction Broker, Market Creator, Service Provider, Community Provider MajorBusinesstobusiness(B2B)BusinessModel:Edistributor,EProcurement,Exchanges, InsightonBusiness:OnviaEvolves,IndustryConsortia,PrivateIndustrialNetworks, Business Models in Emerging Ecommerce Areas: Consumertoconsumer (C2C) Business Models, Peertopeer (P2P) Business Models, Mcommerce Business Models , ECommerce Enablers:TheGoldRushModels,InsightonSociety:IsPrivacyPossibleinaWirelessWorld?, How the Internet and the Web Change Business: Strategy, Structure, and Process, Industry structure,IndustryValueChains,FirmValueChains,FirmValueWebs,BusinessStrategy

BACKOFFICEAUTOMATICSFOREBUSINESS BUILDINGTHEEBUSISNESSBACKBONE:ENTERPRISERESOURCEPLANNING: TheBasicsofEnterpriseResourcePlanning,ERPDecision=EnterpriseArchitecturePlanning ERPImplementation,ERPArchitectureandToolkitEvolution

62

IMPLEMENTATION SUPPLY CHAIN MANAGEMENT AND E FULFILLMENT: The Basics of Supply Chain Management, InternetEnabled SCM, ESupply Chain Fusion, Management Issues in esupply Chain Fusion, The continuing Evolution of eSupply Chains, A Roadmap forManagers DEMYSTIFYING EPROCUREMENT: BUYSIDE, SELLSIDE, NET MARKETS AND TRADING EXCHANGES: Evolution of eProcurement Models, Evolution of Procurement Processes, e Procurement Infrastructure Integrating Ordering, Fulfillment, and payment, EProcurement Analysis and Administration Applications, Marketplace Enables, A Roadmap for e ProcurementManagers

Module III : MOVING TO EBUSINESS : SPOTTING EBUSINESS TRENDS, Trends Driving e business, CustomerOriented Trends, eService Trends, Organizational Trends, Employee Megatrends, Enterprise Technology Trends, General Technology Trends, What These 20 TrendsHaveinCommon DIGITIZING THE BUSINESS: EBUSINESS PATTERNS, eBusiness Patterns: The Structural Foundation,TheeChannelPattern,TheClickandBrickPattern,TheePortalPattern,Thee MarketMakerPattern,ThePureEDigitalProductsPattern THINKING EBUSINESS DESIGN: MORE THAN TECHNOLOGY, The Race to Create Novel e BusinessDesigns,Step:1:SelfDiagnosis,Step:2:ReversetheValueChain,Step:3:Choose aFocus,Step4:ExecuteFlawlessly,LessonsfromeBusinessDesign

ETHICAL,SOCIALANDPOLITICALISSUES Understanding Ethical, Social, and Political Issues in Ecommerce, A Model for organizing the issues, Basic Ethical Concepts: Responsibility, Accountability, and Liability, Analyzing Ethical Dilemmas, Candidate Ethical Principles, Privacy and Information Rights, Information Collected at Ecommerce Sites, Profiling and Behavioral Targeting, The Internet and Government Invasions of Privacy:, Ecommerce Surveillance, Legal Protections, Informed Consent, Intellectual Property Rights, Types of Intellectual Property Protection, Copyright: The Problem of Perfect Copies and Encryption , Patents: Business Methods and Processes, Trademarks: Online Infringement and Dilution, Challenge: Balancing the Protection of Propertywithothervalues, RecommendedBooks: 1. eBusiness2.0,Kalakota,Robinson,Pearson. 2. eCommerce:BusinessTechnology&Society,LaudonandTraver,Pearson 3. ElectronicCommerceTechnologies&Applications,BhaskarBharat,TMH 4. GlobalECommerce,ChristopherJ.&ClerkT.H.K.,UniversityPress 5. ECommerceAnIndianPerspective,JosephP.T.,PHI 6. BeginningECommerce,Reynolds,SPD 7. ECommerce:StrategyTechnologies&Applications,Whiteley,David,TataMcGraw Hill.

63

MBA307D:NETWORKINGMANAGEMENT

ModuleI:IntroductiontoNetworks Need for computer networking, components of a data communication system, direction of dataflow(simplex,halfduplex,fullduplex). Typesofnetworks:LAN,MAN,WAN;conceptsofInternet,Intranet,Extranet,WWW. Networktopology,transmissionmedia. Applicationsofnetworkinginbusinessandsociety. Concepts of data transmission, signal encoding, modulation methods, synchronization, multiplexingandconcentration,codingmethod,cryptography.

ModuleII:OSIModelandDataLinkTechnologies Communication system architecture OSI reference model, Topology types, selections, design, Local area networks (LAN), CSMA / CD, token bus, token ring techniques, link level control(LLC)protocols,HDLS,analysisofprotocols&performance

NetworkandTransportLayers Network Layer: IP addressing, IP routing, Routing Protocols: RIP, OSPF, DHCP, DNS, IPV6, otherfunctionsinnetworklayer Transport Layer: TCP, UDP, ports and sockets, Sessions and Connections, clientserver implementation

BasicNetworkServices Telnet,FTP,SMTPandPOP,HTTP,

ModuleIII:AdvancedTopics Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless ApplicationProtocols&otherprotocols,conceptofbluetooth. Network Security & Privacy: overview, purpose, spamming , cryptography (ciphering, DES, RSAconceptonly),authentication(conceptonly)andfirewall. RecommendedBooks: 1. InternetworkingwithTCP/IP,Vol1,PHI/,Comer,PearsonEducation 2. DataCommunication&Networking,Forouzan,TMH. 3. DataandComputerCommunications,Stallings,W.,PearsonEducation 4. ComputerNetworks,Tanenbaum,PearsonEducation 5. ComputerNetworksforScientists&Engineers,Zheng,OUP 6. ComputerNetworksTanenbaumPearson

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MBA308D:COMPUTERAIDEDMANAGEMENT
ModuleI:ManagementandDecisionSupportSystems Management Support Systems: Introduction, Objective and Characteristics, Collaborative Computing Technologies: Group Support System, Technologies, Data Reviewing Concept andApplications. DecisionSupportSystems: Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the Organization, Modeling Decision Processes, Group Decision Support and Groupware Technologies, Executive Information Systems, Designing and Building Decision Support Systems,ImplementingandIntegratingDecisionSupportSystems. ModuleII:KnowledgeManagement Knowledge Management: Concepts, Development Methods, Technologies & Tools, ElectronicDocumentManagement.CaseStudy. Knowledge Based Decision Support: Artificial Intelligence (AI): Concept, Definition, AI Vs Natural Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations. Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing, Coding, Documenting & Diagramming. Knowledge Representation, Inference Techniques, IntelligenceSystemDevelopment.FuzzyLogic,GeneticAlgorithm

ModuleIII:DataWarehouseandDataMining DataWarehousing:Access,Analysis,Mining&Visualization;OLAP&OLTP DataMining:WhatisDataMining?,MotivatingChallenges,TheOriginsofDataMining,Data MiningTasks,ExploringData:SummaryStatistics,Visualization,OLAPandMultidimensional Data Analysis, Classification: Preliminaries, General Approach to Solving a Classification Problem, Decision Tree Induction, Model Overfitting, Evaluating the Performance of a Classifier, Methods for Comparing Classifiers, Association Analysis: Problem Definition, Frequent Itemset Generation, Rule Generation, Compact Representation of Frequent Itemsets, Alternative Methods for Generating Frequent Itemsets, FPGrowth Algorithm, EvaluationofAssociationPatterns,EffectofSkewedSupportDistribution

AdvancedTopics Neural Computing : Fundamentals, Types of Neural Networks, Neural Network Application, Development, Architecture, Learning Algorithms, Neural Network Software & Hardware, Benefits&LimitationsofNeuralNetworks. GridComputing:Overview. Implementing & Integrating Management Support Systems: Issues, Strategies, Generic Models,IntegratingEIS,DSS,ES&GlobalIntegration. RecommendedBooks:
1. 2. 3. DecisionSupportSystem&IntelligentSystem,Turban,Aronson,Pearson. BUSINESSINTELLIGENCE:DATAMININGANDOPTIMIZATIONFORDECISIONMAKING,VERCELLIS CARLO,Wiley INTRODUCTIONTOKNOWLEDGEMANAGEMENT:KMINBUSINESS,GROFFTODDR&JONESTHOMAS

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MBA403D:SYSTEMANALYSISANDDESIGN

ModuleI:OverviewofSystemsAnalysis&Design: Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models (Waterfall model, Prototyping model, Incremental model, Spiral model, RAD model), FeasibilityAnalysis,Design,Implementation,Testing&Evaluation. BusinessProcessReengineering:Concepts,Processinvolved;Casestudy.

AnalysisandDesignMethodologies SystemRequirementSpecification&Analysis:Factfindingtechniques,dataflowDiagrams, data dictionaries, process organization & interactions, decision analysis, standards ( IEEE/ ISO).DataModeling&Analysis. Detailed Design Modularization: Module Specification, File Design, Systems Development involving Data Bases. Structured Design Methodology(SDM). Database Design. Output Design.InputDesign.UserInterfaceDesign.

ModuleII:ObjectOrientedAnalysis&Design Modeling System Requirements using USE CASES. Object Modeling: Object Structure, Object Features, Classes & Objects, Key Concepts of object oriented approach, Object Representation methods, Object Status, State Diagram, Modeling behaviour in object Modeling use cases, Object oriented Analysis, Object oriented Design, Modeling & Design using UML, Activity Diagram & Swim lane Diagram, Sequence & Collaboration Diagram. OO Testingstrategies&techniques.

ModuleIII:SystemControl&QualityAssurancethroughtesting Design Objectives reliability & maintenance, Software Design & documentation tools, top down, bottom up and variants. Testing strategies & techniques: Unit and integration testing,testingpracticesandplans;SystemControls,AuditTrails,CASETools.

Hardware&SoftwareSelection: Hardware acquisition, memory , process, peripherals, Benchmarking, Vendor selection, Software selection operating system, languages, Language Processes, performance & acceptancecriteria. RecommendedBooks: 1. Analysis&DesignofInformationSystems,Senn:McGrawHillInternational. 2. ObjectOrientedAnalysis&Design,Booch,Grady 3. ModernSystemAnalysis&Design,Hoffer:PearsonEducation. 4. SystemAnalysis&Design,Kendall:Pearson. 5. SystemsAnalysis&Design,Kiewycs,IgorHawrysz:PHI 6. SystemsAnalysisandDesign,RajaramanV.,PHI 7. UMLReferenceManual,Rambaugh,Jacobson,Booch:Pearson. 8. StructuredSystemAnalysisandDesign,ISRD,TataMcGrawHill. 9. SystemsAnalysisandDesign,NCock,Sage

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MBA404D:DATABASEMANAGEMENT
ModuleI: Introduction DatabaseSystem Applications, Purpose of Database Systems, View of Data, Database Languages, Relational Database, Database Design, ObjectBased and Semistructured Database,DataStorageandQuerying,TransactionManagement,DataMiningandAnalysis, DatabaseArchitecture,DatabaseUsersandAdministrations,HistoryofDatabaseSystems

RelationalModel Relational Model: Structure of Relational Database, Fundamental RelationalAlgebra Operations, Additional RelationalAlgebra Operations, Extended RelationalAlgebra Operations,NullValues,ModificationoftheDatabase SQL:Background,DataDefinition,BasicStructureofSQLQueries,SetOperations,Aggregate Functions, Null Values, Nested Subqueries , Complex Queries, Views, Modification of the Database,JoinedRelations,

ModuleII:DATABASEDESIGNMETHODOLOGY Database Design and the ER Model: Overview of the Design Process, The Entity Relationship Model, Constraints, EntityRelationship Diagrams, EntityRelationship Design Issues], Weak Entity Sets, Extended ER Features, Database Design for Banking Enterprise, ReductiontoRelationalSchemes,OtherAspectsofDatabaseDesign Relational Database Design: Features of Good Relational Designs, Atomic Domains and First Normal Form, Decomposition Using Functional Dependency Theory , Functional Dependency Theory, Decomposition Using Functional Dependencies, Decomposition Using MultivaluedDependencies; Application Design and Development: User Interfaces and Tools, Web Interfaces to Database, Web Fundamentals, Servlets and JSP, Building Large Web Applications, Triggers, AuthorizationinSQL,ApplicationSecurity,

ModuleIII:IntegrityIssuesinDatabase Backup and Recovery: Overview of Integrity Control Functions, The Processes of Database Backup and Recovery, Backup Strategies, Summary Chart of Traditional Backup and Recovery Strategies, Residual Dump Backup Strategy, Variables in the Backup Process, ProcessCheckpointandRestart, Quality Control and Concurrent Update: Data Validation, Update Authorization, Concurrent UpdateControl,UpdateSynchronization; Access Control and Encryption: Data Access Control Policies and Approaches, A General Model of Data Access Control, User Identification and Authentication, Authorization, ControllingInferencesfromStatisticalData,Encryption,ThreatMonitoringandAuditTrail;

AdvancedTopics DatabaseSystem Architecture: Centralized and ClientServer Architecture, Server System Architectures,ParallelSystems,DistributedSystems,NetworkTypes,

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Parallel Database: Introduction, I/O Parallelism, Interquery Parallelism, Intraquery Parallelism, Intraoperation Parallelism , Interoperation Parallelism , Design of Parallel Systems, Distributed System: Homogeneous and Heterogeneous Database, Distributed Data Storage, Distributed Transactions, Commit Protocols, Concurrency Control in Distributed Database, Availability, Distributed Query Processing, Heterogeneous Distributed Database, Directory Systems Data Analysis and Mining: DecisionSupport Systems, Data Analysis and OLAP, Data Warehousing,DataMining, RecommendedBooks: 1. FundamentalsofDatabaseSystem,Elmasri,Navathe:PearsonEducation. 2. DatabaseSystemConcepts,Silberschatz,Korth,Sudarshan:McGrawHill International. 3. AnIntroductiontoDatabaseSystem,Date:PearsonEducation. 4. DatabaseManagement,BipinDesai 5. DatabaseSystem,Molina,Ullman,Widom:PearsonEducation. 6. FundamentalsofRelationalDatabases,SchaumsOutlineSeries:TataMcGrawHill. 7. TheOracle9iCompleteReference,Loney&Koch:OraclePress 8. SQL&PL/SQL,IvanBayross:BPB

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MBA405D:INFORMATIONSECURITY&CYBERLAW

ModuleI:Cryptographyandsecurity CRYPTO BASICS: How to Speak Crypto, Classic Crypto, Simple Substitution Cipher, Cryptanalysis of a Simple Substitution, Definition of Secure, Double Transportation Cipher, OneTime Pad, Modern Crypto History, A Taxonomy of Cryptography, A Taxonomy of Cryptanalysis; SYMMETRIC KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel Cipher,DES,AES,BlockCipherModes,Integrity; PUBLIC KEY CRYPTO: Introduction, Knapsack, RSA, Repeated Squaring, Public Key Notation, UserforPublicKeyCrypto,ConfidentiallyintheRealWorld,SignatureandNonrepudiation, ConfidentialityandNonrepudiation,PublicKeyInfrastructure;

AccessControl AUTHENTICATION: Passwords, Keys Versus Passwords, Choosing Passwords, Attacking Systems via Passwords, Password Verification, Math of Password Cracking, Other Password Issues, Biometrics, Types of Errors, Biometric Examples, Biometric Conclusions, Something Youhave,TwoFactorAuthentication,SingleSignonandWebCookies; AUTHORIZATION: Access Control Matrix, ACLs and Capabilities, Confused Deputy, Multilateral Security, Multilateral Security, Convert Channel, Inference Control, CAPTCHA, Firewalls, Packet Filter, Stateful Packet Filter, Application Proxy, Personal Firewall, Defense inDepth,IntrusionDetection,SignatureBasedIDS,AnomalyBasedIDS;

ModuleII:SECURITYINSOFTWARE SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete Mediation,Race Conditions, Malware, Brain, Morris Worm,Code Red, SQL Slammer, Trojan Example, Malware Detection, The Future of Malware, Cyber Diseases Versus Biological Diseases,MiscellaneousSoftwareBasedAttacks,SalamiAttacks,LinearizationAttacks,Time Bombs,TrustingSoftware INSECURITY IN SOFTWARE: Software Reverse Engineering, AntiDisassembly Techniques, AntiDebugging Techniques, Software Tamper Resistance, Guards, Obfuscation, MetamorphismRevisited; Digital Rights Management: What is DRM?, A RealWorld DRM System, DRM for Streaming Media,DRMforaP2PApplication,DRMintheEnterprise,DRMFailures,DRMConclusions OPERATING SYSTEM AND SECURITY: Operating System Security Functions, Separation, Memory Protection, Access Control, Trusted Operating System, MAC, DAC and More, Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB FeatureGroups,NGSCBCompellingApplications,CriticismsofNGSCB;

ModuleIII:SECURITYPLANNINGANDIMPLEMENTATION Risk Management: An Overview of Risk Management, Risk Identification, Risk Assessment, Risk Control Strategies, Selecting a Risks Control Strategy, Quantitative versus Quantitative

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Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control Practices, Planning and Implementing Security: Information Security Policy, Standards and Practices, The Information Security Blueprint, Control Strategies, Information Security Project Management, Technical Topics of Implementation, Nontechnical Aspects of Implementation,InformationSystemsSecurityCertificationandAccreditation,

CyberLaw Legal,EthicalandProfessionalIssuesinInformationSecurity,Introduction,LawandEthicsin Information Security, Relevant U.S Laws, International Laws and Legal Bodies, Ethics and InformationSecurity,CodesofEthicsandProfessionalOrganizations; ReferenceBooks: 1. InformationSecurtiy:PrinciplesandPractice,Stamp,Wiley 2. PrinciplesofInformationSecurity,WhitmanandMattford,Cengage/Thomson 3. CryptographySecurityAndNetworkSecurity,Forouzan,TMH 4. CryptographySecurityAndNetworkSecurity,Kahate,TMH 5. ChariesP.Pfleeger,ShariLawrencePfleeger,PHI. 6. Cryptography&NetworkSecurity:WilliamStalling. 7. InformationSecurityforManagementVenugopalIyengarHPH

MBA406D:ObjectOrientedProgramwithJava
ModuleI ObjectOrientedConcepts: Conceptofobjects,ConceptofMessages,ConceptofClasses,Conceptof Inheritance. JavaProgrammingLanguage: Variablesanddatatypes,Operators,Expressions,ControlFlow Statements, ArraysandStrings. ModuleII ObjectandClasses: Introduction to classes : members and methods, Constructors and Destructors, Life cycleofanobject,CreatingandUsingObjects. ModuleIII AdvancedFeatureofClasses: Inheritance,Interfaces,Packages,ObjectOrientedDesignPrinciples ReferenceBooks: 1. BalaguruswamyE.,ProgrammingwithJava:APremier,TataMcGrawHill 2. KenArnold,Gosling,Holmes;TheJavaProgrammingLanguagePearson Education.

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ELECTIVE COURSES
Operation Management
MBA305E: MBA306E: MBA307E: MBA308E: MBA403E: MBA404E: MBA405E: TechnologyManagement TotalQualityManagement ProjectOperationsandManagement InnovationandR&DManagement MaterialsManagement SupplyChainManagement ServiceOperationsManagement

MBA406E:Managementofphysicalassets

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MBA305E:TECHNOLOGYMANAGEMENT
ModuleI: Introduction&TechnologyPolicy Definition ,Technology and society ,Definition of technology ,Classifications of technology,Definition of management ,Management of technology (MOT),The conceptual frame work for (MOT), Drivers of MOT Significance and Scope of MOT Role of Chief Technology Officer Responding to Technology challenges.Technology Policy Determinants of Nations Capability Role of Government Science and Technology policy StatusofTechnologyinIndiaFutureofIndia ModuleII TechnologyPlanningandStrategyTools,TechnologyAcquisition Technology Planning Tools for Company Technology Analysis Tools for industry Technology Analysis Trajectories of Technology, Alliances: Formal versus Informal Alliances, Duration of an Alliance, Location: Domestic versus International Alliances Concerns in Alliances , Mergers and Acquisitions of Technology, Strategic Reasons for Mergers and Acquisitions, Types of Mergers and Acquisitions, Technology Acquisition Methods Acquisition Internal Development External acquisition Sources Acquisition decisions ModuleIII InnovationManagement,TechnologyTransfer DefinitionofInnovation,DefinitionofManagementofInnovation,TheProcessofManaging Innovation, Making Decisions for Managing Innovation, Tools for Managing Innovation, Process Innovations Concept and types of process Process Management Concerns Types of Process innovations Process improvement techniques Organizing for improvements,TechnologyTransferDefinitionClassificationandSignificanceElements oftransferprocessTypesofTechnologytransfer CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit RecommendedBooks: 1. ManagementofTechnologyTrackKhalilTMH

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MBA306E:TOTALQUALITYMANAGEMENT

ModuleI:IntroductiontoQualityManagement,itsPhilosophiesandTQM The history and Importance of Quality, Defining Quality, Quality as a Management Framework, Quality and Competitive Advantage, Three Levels of Quality, The Deming Philosophy, The Juran Philosophy, The Crosby Philosophy, Comparisons of Quality Philosophies,Other quality Philosophers, Quality Management Awards and Frameworks, Acceptance Sampling Techniques, Seven basic tools of quality, ISO 9000:2000, Six Sigma, Totalqualitymanagement,introductiontototalqualitymanagement,theevolutionoftotal quality. ModuleIIPrinciplesandDesignforSixSigma Kaizen,Total Productive Maintenance(TPM), Meaning, Seven Magnificent Quality Tools, Application,PokaYoke,SixSigma,TheStatisticalbasisofSixSigma,ProjectSelectionforSix Sigma, Six Sigma Problem Solving, Six Sigma in Services and Small Organizations, Tools for Concept Development, Tools for Design Development Tools for Design Optimization, Tools forDesignVerification. ModuleIII StatisticalProcessControl Statistical Process Control, Specification & Limits, Charts for variables & attributes, Process Control (X, R & P chart), Summary of Control Chart Construction , Designing Control Charts Product controlacceptance sampling and OCcurve, Process Improvement Methodologies, Basic Tools for Process Improvement, Other Tools for Process Improvement, Engaging the WorkforceinProcessImprovement QualitySystems ISOSystems,ISOCertificationSchemes,PreparinganOrganizationforISOCertification, Baldridge,Deming,ServiceQualityManagementProduct&services,Classification,Service Quality,TotalProductiveMaintenance,FunctionDeployment,HouseofQuality,Offline DesignofParametersandSpecifications CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit. RecommendedBooks: 1. TotalQualityManagementJ.R.EvansCengage 2. QualityManagementBediOxford 3. ModernMethodsforQualityControlandImprovementWardsworth/Stephens/ GodlsreyWiley 4. QualityManagementGitlow/Oppenheim/LevineTMH 5. TotalQualityBharatWakhluS.Chand 6. QualityControlandManagementEvans/LindsaryCengage 7. TotalQualityManagementK.SridharaBhat 8. IntroductiontoStatisticalQualityControlMontgomeryWiley 9. 100methodsofTQM,GopalKanji,Sage.

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MBA307E:PROJECTOPERATIONMANAGEMENT
ModuleI:ProjectManagementConceptsandNeedsIdentification Attributes of a Project, Project Life Cycle, The Project management Process, Global Project Management, Benefits of Project Management, Needs Identification, Project Selection, Preparing a Request for Proposal, Soliciting Proposals, Project organization, the project as part of the functional organization, pure project organization ,the matrix organization, mixedorganizationalsystems ModuleII:ProjectPlanningandScheduling: Designofprojectmanagementsystem;projectworksystem;workbreakdownstructure, projectexecutionplan,workpackagingplan,projectproceduremanual;projectscheduling; barcharts,lineofbalance(LOB)andNetworkTechniques(PERT/CPM)/GERT,Resource allocation,CrashingandResourceSharing ModuleIII:ProjectMonitoringandControlandProjectPerformance Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS (Project Management Information System). Coordination; Procedures, Meetings, Control; Scope/Progress control, Performance control, Schedule control, Cost control, Performance Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor, ResponsibilitiesoftheProjectManager. CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit. RecommendedBooks: 1. ProjectManagementGido/ClementsCengage 2. ProjectManagement,MeredithMantel,Wiley 3. ProjectManagement,S.Choudhury,TMH 4. ProjectManagementforBusinessandTechnologyNicholasPHI
5. 6. SuccessfulProjectManagementRosenau/GithensWiley InternationalProjectManagement,KKostar,Sage

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MBA308E:INNOVATIONANDR&DMANAGEMENT

ModuleI:Introduction&ManagerialaspectsofInnovationfunction Introduction, Components of Innovation, Types of Innovations, Models of Innovation Processes, Evolution and characteristics of Innovation Management, Key drivers of Innovation, Factors influencing Innovation ,Organizing for Innovation, Factors influencing organizationaldesign,DevelopingInnovationStrategy,Characteristicsofcreativeofcreative organization. ModuleII:ResearchandDevelopmentManagement Introduction,, Meaning,Objectives,Significance, Classification of R&D according to R&D type, process phase, measurement level, purpose of measurement and measurement perspective. Technology development approaches, Performance of R&D management in Indianscenario. ModuleIII:FinancialEvaluationofR&DProjects Introduction, Cost effectiveness of R&D,R&D financial forecasts, Project selection, Evaluating R&D ventures, Conflicting views of managers, Allocation of resources, R&D programme planning and control, Project management, Project Planning and Control techniques. CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit. RecommendedBooks: 1. ThemanagementoftechnologyandinnovationAstrategicapproach,White,Cengage 2. InnovationManagement,SMoikal,Sage

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MBA404E:MATERIALSMANAGEMENT
ModuleI Materials Management: An Overview; Objectives; Evolution; Strategies; Functions; Profit MakingPotential;Costs. ModuleII Inventory Management: Stages; Selective Control; Demand Forecasting; Leadtime; Safety Stock; Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and JIT systems; InventoryValuation. ModuleIII Purchasing: Objectives; Types of Materials; Important Aspects; Procedures; Quality; Quantity, Time, Price and Source; Standardization and Codification; Vendor development; Value Analysis; Make or Buy Decisions; Negotiations; Institutional, Government and International Buying; Capital Equipment Purchases. Warehousing and Transportation: WarehouseLocation;Transportation;Receiving,IssuingandStoreKeeping. CaseAnalysisandPresentation. RecommendedBooks: 1. MaterialsManagement,Gopalkrishna&Sudarsan,TMH 2. MaterialsManagementProcedures,Texts&Cases,A.K.Dutta,Pearson 3. HandBookofMaterialsManagementGopalKrishnanPHI 4. InventoryControlandManagementWatersWiley 5. ProcurementPrinciples&Mgt.Bailey/Farmer/Crocker/JessopPearson 6. InventoryManagementPrinciplesandPracticesNarayan/SubramanianExcel

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MBA405E:SUPPLYCHAINMANAGEMENT
ModuleI: SupplyChainFoundations: Supply Chain as a network of entities: Role and interactions between the entities. Value Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost, Profit, Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability. Centralized and Decentralized Supply Chains: their coordination and aligning business activities. ModuleII: CustomerOrientation: Customer Satisfaction oriented Supply Chain Management strategy, Customer segmentation, Customer requirements analysis, Aligning supply chain to customer needs: Quick response logistics, Vendor Managed Inventory, Cross docking, Packaging Innovations, ThirdPartyLogisticandServiceconceptsandapplications. Procurement Logistics: Source Identification: Global Vs. Domestic Sourcing, Landed Cost Computation, Vendor Rating, Contract Negotiation, Consolidation, Self Certified Vendor Management, Individual component Vs. Module Purchases. Vendor Development and VendorRelationshipManagement,VendorPerformanceMonitoring. ModuleIII: ManufacturingLogisticsManagement: LeanandAgileManufacturing,VirtualManufacturing,JustinTimeManufacturing,Lead timeComponentsandtheirCompression,LotStreaming. Distribution Management: Distribution Channels: Structure and Operation, Distribution Cost Components, Pipe line Inventory and Response Considerations, Hub and Spoke Models,Crossdocking,CarrierSelection,VendorConsolidation,VehicleLoadingandVehicle RoutingMethods. CaseStudies RecommendedBooks: 1. TextBookofLogisticsandSupplyChainManagementAgarwalMcMillan 2. BusinessLogistics/SupplyChainManagementBallou/SrivastavaPearson 3. SupplyChainManagement:Strategy,Planning&Operations,SunilChopra,Pearson 4. GlobalOperationsandLogisticsDornier/Ernst/Fender/KouvelisWiley 5. ALogisticApproachtoSupplyChainManagementCoyle/Langley/Gibson/ Novack/BardiCengage 6. IntroductiontoOperationsandSupplyChainManagementBozarth/Handfield Pearson 7. SupplyChainManagementSahayMcMillan 8. FundamentalsofSupplyChainManagement,JMentzer,Sage

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MBA406E:SERVICEOPERATIONSMANAGEMENT

ModuleI Service Operations Concept: Difference between Manufacturing and Service Operations, Service Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service and its impact on manufacturing organizations, Field Service and Customersatisfaction. Service Operation Strategy: Service objectives and goal formulation, Service organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection, Enhancingcustomersatisfaction,ServiceOperationsasProfitCentre. ModuleII:FieldServiceManagement,ServiceManpowerPlanning&Scheduling: Field Service Organization, Field Service Inventory Management, Field Technical Support Service, Integrating Field Service with Information Technology, Field Service Effectiveness Evaluation, Field Service and Customer Relations Management, Uncertainty in Manpower Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level ConsiderationsandCostConsiderationsinManning,LinearProgrammingandothermodels ofplanningandscheduling. ModuleIIICustomerRelationshipManagement: Customer requirement assessment, Customer satisfaction parameters and indices, Manpower recruitment and training, Customer feedback collection and analysis, Customer serviceevaluation. IT enabled Customer Service: Call Centre Operations and Management, Webenabled Services,ERPenabledFieldandTechnicalSupportServices,Telemarketingandservicing. CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit. RecommendedBooks: 1. ServiceManagementOperations,Strategy/InformationTechnology:Fitsimmonsand FizsimmonsTMH 2. ServiceManagement&Operations,Haksever,Render,Rumel,Pearson

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MBA406EMANAGEMENTOFPHYSICALASSETS
ModuleI:Introduction: PlantAcquisition: Technological alternatives Generation and Selection, Life Cycle Costing and WombtoTomb approach to Equipment Selection, Technological ObsolescenceConsideration,DefenderChallengerConceptandDynamicequipmentpolicy. Inspection and Condition Monitoring: Inspection and routine maintenance, Preventive MaintenanceandReplacement,ConditionMonitoringTechniques:VibrationAnalysis,SOAP, ThermographicAnalysisetc.,ConditionBasedandReliabilityCenteredMaintenance. ModuleII: FailureDataAnalysis: Failure data collection and statistical analysis: Failure density function, Reliability function, HazardRatefunction,BathtubCurve,MTBFandMTTRcalculations. PreventiveMaintenanceModels: Block, Age and Group Replacement Policies, Opportunistic Replacement Policies, Choice of ReplacementPolicy. ModuleIII: MaintenancePlanning: Maintenance Crew size planning, Scheduling of maintenance activities, Failure Mode and CriticalityAnalysis,FaultTreeAnalysis,PrioritizingtheMaintenanceActivities,Schedulingof ActivitiesduringPlannedandForcedshutdowns. SparesPartsProvisioning: Spare parts Classification: VED, FSN and ABC Classification, Insurance Spares provisioning, Repairable and Nonrepairable Spares, Optimal Rotable Spare Parts Planning, Continuous reviewOneforOnereplacementstrategy,InventoryPolicyforslowmovingspares. ReferenceBooks: 1. JardineAKS.,Maintenance,ReplacementandReliability,Pitman. 2. Kelley,F.P.,MaintenancePlanningandControl,Butterworth,1984

79