P O BOX 5693 Kampala TEl: 256714545323 256714545323 marketmedia256@gmail.com chinamundi91@gmail.

com

Who we are
Founded in 2012, Market Insights is a full service Business and communication firm, market insights uses strategic message development to build brands and achieve critical business objectives.we do media relations, public relations, advertising, digital media management, events management, and training. Our clients can attest to our in-depth understanding of the media and our ability to leverage their brands attributes to produce meaningful results, they also recognize that our success stems from our strategic approach. A mid sized agency, marketINSIGHTS possesses a firm understanding of the marketplace in Uganda, our personal relationships with editors, writers and producers in leading media outlets especially online media are one reason we are able to secure in-depth, feature coverage in some of the most well-read publications, on radio and on respected television programs. Our unique advantage at marketINSIGHTS is our organizational structure. Our team brings specialized industry knowledge and extensive media relationships to every account. Guided by a multi-disciplined and proactive approach, marketINSIGHTS consistently delivers maximum exposure for our clients and their companies.

Corporate commitments
Client:
To create value by offering revolutionary and innovative products.

Community:
Meeting our social obligations, while sharing our gains with the community.

Shareholders:
To keep strengthening our promise to create more wealth.

Partners:
Meeting our business commitments effectively and in time

Staff:
Offering a conducive environment for career progression and personal development.

CORE VALUES
Superior customer service
Customer service excellence forms the basis for our competitive edge.

Transparency and accountability.

Management embraces good corporate governance and replicates this commitment across the organizations.

Competence
Human resource competence is continually enhanced through human resource development programmes.

Recognition
Superior performance is dully rewarded, while opportunities are provided for staff to develop in their respective careers

Public policy
Ethics and integrity are central to the organizations survival. Our ethics extend beyond the organization into the wider society. We adhere to public, uphold ethics and cherish integrity

Research
We continually search for better ways of achieving higher profitability through research and development aimed at improving quality and creating value for our customers.

Our work is Guided by Three core Principles:

Message Development: We research and analyze your company to understand the brand identity
and how the company is perceived in the marketplace. We then develop a message platform to convey your brands unique attributes. Using specific messaging points that work across all media outlets, we create strategic messages that reflect and support your brand.

Strategic Planning: We immediately develop a strategy to achieve maximum media interest. Using
these strategies, we chart a timetable for implementing a public relations plan, taking into account news urgency, events, holidays and annual celebrations, participation with others, strategic alliances and more. The blueprint we produce guides our media outreach efforts while still allowing for enough flexibility to capitalize on cultural trends and topics of interest to the media. Everything we do is intended to further your short- and long-term objectives.

Media Relations Outreach: Media coverage is a crucial tool for launching brands, developing businesses, attracting investors and recruiting employees. Strategies we use to accomplish this include targeted pitching techniques, detailed audience segregation methods and integrated reporting systems. Our interdisciplinary teams of strategists, industry experts and with media expertise employ this threepronged approach to achieve high-visibility coverage. MarketINSIGHTS helps companies understand the relationship between business strategy and communications, and can make sure that you capitalize on pivotal opportunities.

Our PHILOSOPHY
Brand acceleration is at the core of our campaigns.
The media programs we create are unique reflections of our clients objectives. Central to every campaign, however, is an underlying strategic drive, an approach that produces maximum exposure for our clients and their companies. Through diligent pitching, we aim to communicate our clients messages to a broad audience. MarketINSIGHTS creates tailored media campaigns to help your business achieve its objectives and ensure that short- and long-term goals are met. We also use various tactical measures to ensure that coverage in print and electronic outlets conveys appropriate messages and strategic objectives. We work in tandem with our clients, maintaining communication either in person or by phone, and providing ongoing media updates, status reports and other vital information. From the outset, we keep our clients thoroughly abreast of all account activities. MarketINSIGHTS delivers a layered marketing plan that simultaneously addresses distinct media outreach methods and special events.

Our strategic plans are guided by the following :

Synergy: Diverse initiatives designed to further the brand and build momentum. Saturation Point: A point at which we achieve desired exposure on a certain pitch and a number of critical audiences have received appropriate messages and facts about a company. Appraisal: marketINSIGHTS will periodically re-evaluate the brand to determine when to implement the next phase strategy, which invariably includes unique pitching methods, co-branding opportunities and the development of special events. The result is an invaluable second wave of publicity, further enhancing the clients profile. Our strategies endeavor to achieve these milestones, which are hallmarks of a wellplanned and thoughtfully executed campaign

What we do
STRATEGIC COMMUNICATIONS CONSULTANY AND ADVISORY
As a brand builder, marketINSIGHTS offers strategic advice to help companies and individuals increase visibility and add value to their products, services and reputations. In this regard, we align our clients with influential figures and organizations to better position their brand in the marketplace. In addition to forging general co-branding partnerships, we introduce our clients to potential high-profile spoke profile ambasaadors, and develop CSR projects.

MEDIA RELATIONS AND BUYING

Building a broad base of print, broadcast and electronic media coverage is at the heart of our service platform. We employ a full-time media department dedicated exclusively to pitching stories and establishing relationships with reporters who cover our client sectors. In addition to numerous contacts at domestic media outlets. Working closely with clients, we devise creative storylines to secure long-lead features in prominent consumer, trade, glossy and business magazines, as well as on popular broadcast programs and influential websites and blogs. Our diverse client roster allows us to maintain relationships with a wide range of journalists, ensuring that our clients receive exposure in media outlets that cater to varied audiences. On top of media relations, we also book, monitor and analyse all advertising for our clients, making sure they get value for money out of their ad bookings. We also ensure that our clients get the best out of the partnerships with these stations.

CRISIS MANAGEMENT
MarketINSIGHTS serves as a high-level consultant to individuals and companies at the center of sensitive matters that may elicit negative publicity. At the outset of a potential crisis situation, we formulate a detailed strategy that includes selection of the appropriate spokesperson, creation of a media-relations policy and development of a positioning statement. We also work closely with a core team to take proactive steps to exonerate our clients in the press. This often includes advising on the selection of a legal team to file potential libel suits, and when possible, generating positive storylines distinct from the crisis at hand. We can also arrange editorial board meetings with newspapers and conduct off-the-record briefings with reporters covering the story.

LITIGATION SUPPORT
A detailed communications strategy is a necessary tool for companies involved in delicate legal maneuverings. We partner with our clients attorneys to develop cogent messaging that seamlessly conveys the stated legal positioning and effectively reaches target audiences. Ideally, clients begin working with us before the initial filing of the complaint in order to curb potential negative publicity and chart our future strategy.

BRAND POSITIONING/WEB CONTENT MANAGEMENT

For a company to achieve its media relations objectives, it must possess cogent messaging that accurately conveys a brands assets and distinguishes it from competitors. We develop concise, compelling language that uniquely positions our clients brands in the marketplace. This message is then incorporated into our clients collateral materials, including corporate backgrounder, company timeline, fact sheet, executive biographies and more.

EVENT PLANNING , MANAGEMENT AND SUPPORT

A company or brand can enhance its visibility within the media and among its core audience through special events, including press conferences, cocktail receptions, company and product launches, designer showcases and more. We plan captivating events that attract broad mainstream exposure. In addition to securing pre-, during and post-event coverage, we frequently arrange for prominent celebrities, politicians, business executives and others to attend and participate in our clients activities, maximizing potential for media exposure and building brand credibility.

GRAPHICS DESIGN AND WEB DESIGNING

MarketINIGHTS s creative department assists with the marketing and advertising needs of its PR clients and non-clients alike. We develops integrated solutions that enhance a companys brand in what is known as PR led advertising and brand building

MEDIA TRAINING
In addition to securing media opportunities for clients, marketINISGHTS prepares company executives with media training sessions to enhance and maximize their communications skills and techniques for interviews with broadcast outlets, as well as print and online publications as necessary. We offer packages with varied levels of training and message development tailored to clients specific needs, budgets and timeframes. During an initial session, we work with executives to assess their current skills and outline the best approach and messaging to be used when speaking with reporters to help reach the companys communications goals.

of the mock interviews. We also hold post-interview sessions the day after an interview takes place to review their message delivery, control over the interview, eye contact and other areas to focus on for future interviews. We can hold as many sessions as necessary to continue preparing company executives for interviews and developing their media and communications skills.

DIGITAL MEDIA MANAGEMENT AND TRAINING

The Internet has become one of the most important tools for building brands and reaching target audiences. We place a strong emphasis on building and shaping our clients Internet profiles and offer an array of services to develop positive brand exposure. These include:

Search Engine Optimization: To gain a competitive edge in the marketplace, companies are increasingly focused on influencing the organic search to push their websites to the top of search engines. We work with clients to develop a list of keywords that are most closely associated with their product or service. These words are then embedded into press releases, Web copy and other materials, adding to the weight and volume ascribed to the company or brand. Other tactics we use to help improve our clients position on search engines include: disseminating optimized press releases through paid-for channels, posting on bookmarking sites and building in-bound and out-bound links to online content and Web sites, among other tactics. marketINSIGHTS coaches executives on everything they need to know to feel comfortable and prepared for their interview from how to dress and where to look when on camera, to how to read the interviewer and take control of a conversation that has gone off-topic, with an emphasis on how to drive home key messaging. We hold mock interviews to practice these strategies and ensure executives are comfortable with their messaging, timing and body language, as well as responding to difficult questions and bridging a negative conversation back to their main subject. We offer the option to record these interviews to play back for the executive and watch how they will appear on camera to further refine their delivery. At the end of the sessions, we provide an evaluation of the executives strengths and weaknesses, as well as video files

Online Reputation Management : A single piece

of negative online coverage has the power to significantly impact a company or brand, exponentially longer than traditional media sources. We frequently assist clients to diminish the presence of negative online exposure through online reputation management programs. These programs necessitate many of the same tactics we use in traditional SEO programs. In addition, we work with clients attorneys in persuading editors to remove misleading or factually incorrect materials from a Web sites archives. We also assist with the development of CSR initiatives to build a more positive image of the company or brand.

WebSite Architecture: To enhance client

websites and make them more navigable to search engine spiders, we provide guidance on architecture improvements, layout and design. Features we add typically include site maps and bread crumbs. We also create primary headings for each page on the site, adding font attributes such as italic and bold to further increase visibility on search engines.

Online Media relations and Advertising: Online media is a broad category that
encompasses Internet-only news sites and blogs, as well as online sites connected to traditional print and broadcast outlets. Websites and blogs that are online companions to a traditional media outlet typically contain original, online-only content, in addition to stories repurposed for the Web. We have strong relationships with these writers and editors, and regularly secure coverage for our clients in a wide range of Internet-only and companion news sites and blogs.

Social Media Management and training: Web

platforms including social media and multi-media sharing sites allow companies to communicate directly with target audiences. MarketINSIGHTS assists clients in creating profiles or pages for their companies on popular search engines such as Facebook and Linked-In. we manage the pages on behalf of the clients, offer training among others. We also help implement viral promotions to keep fans and followers connected and engaged, and frequently post photos and videos to multi-media sharing sites such as YouTube and Flickr.

Blogs: marketINSIGHTS designs and develops regular

content for client blogs, which can be hosted either directly through the company website or on an outside portal. We then optimize blog posts for SEO purposes.

As an organisation,we have done Media relations, trainings, communication, consultancy, advisory and campaigns for Picfare,Green Teso Initiative Busoga Literacy Foundation , Reach a Hand Uganda, Mingle Uganda ltd World of inspiration (Authors Forum), J-FIRGH Hotel

OUR CLIENTS

CONTACTS US P O BOX 5693 Kampala TEl: 256714545323,256714545323 marketmedia256@gmail.com, chinamundi91@gmail.com