A COMPREHENSIVE STUDY ON EMPLOYEE MOTIVATION AT BATA INDIA LTD. Dissertation submitte in !

artia" #u"#i""ment o# t$e re%uirements #or t$e a&ar o# t$e De'ree o# MASTER O( BUSINESS ADMINISTRATION o# BAN)ALORE UNIVERSITY b* PAYEL SOOR Re'ister Number+ ,-..CM/,01 un er t$e 'ui an2e o# Dr. .ustin Ne"son Mi2$ae"

3RISTU .AYANTI COLLE)E 3. Nara*ana!ura4 3ot$anur P.O.4 Ban'a"ore5-/, ,11 6,,/ 76,,1 1

DECLARATION

I hereby declare that this project titled 8A COMPREHENSIVE

STUDY ON EMPLOYEE MOTIVATION AT BATA INDIA LTD.

9 submitted by me to Department of Management, Bangalore University in partial fulfillment of requirements of MBA programme is a bonafide or! carried out by me under the guidance of Dr.

.ustin

Ne"son

Mi2$ae"

"his has not been submitted earlier to any other University or Institution for the a ard of any degree diploma# certificate or published any time before$

P"a2e+ Ban'a"ore Date+

PAYEL SOOR

CERTI(ICATE (ROM )UIDE : HEAD O( INSTITUTION

"his is to certify that this dissertation entitled &A Com!re$ensi;e stu * on Em!"o*ee Moti;ation at Bata In ia Lt .' submitted in partial fulfillment for the a ard of MBA Degree of Bangalore University carried out by Miss Pa*e" Soor <,-..CM/,01=. Under the guidance of Dr. .ustin Ne"son Mi2$ae". "his has not been submitted to any other University or Institution for the a ard of any degree#diploma#certificate$ as

Dr. .ustin Ne"son Mi2$ae" 3umar )ui e

Dr. Arun MBA Dean

(r. .ose>utt* P.D Prin2i!a"

(iii)

AC3NO?LED)EMENT

My project

or!

ould have become practical

ithout the help of grace of the

&Almighty' and timely advice and creative support rendered by many$ I e+press my affectionate than!s to T$e Prin2i!a"4 3ristu .a*anti Co""e'e Ban'a"ore for giving me an opportunity to do this training$ I am highly indebted to my faculty guide Dr. .ustin Ne"son Mi2$ae" department of management studies for inspiring me and for his valuable guidance and assistance provided$ I also than! all other staff members of the department for guiding me in my training$ I e+press my sincere gratitude and special than!s to all their valuable suggestions and !een interest this project or! to success$ ho supported me for

hich are e+tremely helpful in shaping

,ayel -oor

E@ECUTIVE SUMMARY
"his project study mainly focuses on various factors that influence the degree of motivation among the sales representatives of Bata India ltd$ In order to get relevant primary data structured mainly close ended questionnaire as designed and administered for a sample si/e of 100 respondents (sales representatives of Bata India ltd) in and around Bangalore city also an informal intervie discussion as underta!en ith selective fe management representatives in the company$ 1ompany2s human resource policies procedures and other documents also ere referred as secondary source of data$ 3ith the help of simple but relevant statistical method of the data as organi/ed and analy/ed$ MaAor #in in's o# t$e stu * are+ "he majority of sales representative selected the job considering good salary offered by Bata India 4td$ Majority of sales representative consider team re ards play a vital role in increasing individual efficiency$ After understanding the current degree of motivation among sales force and based on the research findings important suggestions ere offered$ Some o# &$i2$ are+ -ystem of fle+ible benefits can be adopted hich ill give sales representatives a ider menu to choose according to their personal needs$ 5ob rotation system should be used to reduce boredom$ It may be noted that the entire study is conducted ith academic focus and hence it is suggested that if management of Bata India ltd$ find some of the suggestion useful prior to implementing them a detailed study and investigation may be done ith this research finding at the basis for in depth study to arrive at practical and feasible human resource strategy$ <;= 6

CHAPTER B INTRODUCTION

7uman 8esource Management is a management function that helps organi/ations to recruit, select, train, and develop members in an organi/ation$ 9nly human resource management is obviously one function hich is concerned ith peoples dimension in organi/ation$ All major activities in the or!ing life of an employee, that is from the time of employees entry into the organi/ation to the time employees leaves the organi/ation all the activities come under the purvie of human resource management$ "he activities are human resource management are human resource planning, job analysis, job design, recruitment, selection, orientation and placement, training and development, performance appraisal and job evaluation, employee and e+ecutive remuneration, motivation and communication, elfare, safety and health, industrial relations$

(I)URE B.B

Nature o# HRM Em!"o*ee Hirin'

Pros!e2ts O# HRM

HRM
In ustria" Re"ations

Em!"o*ee : ECe2uti;e Remuneration

Em!"o*ee Moti;ation

Em!"o*ee Maintenan2 e

SCOPE O( HRM

(I)URE B.6

MODEL O( HRM OB.ECTIVES O( HRM

1$ So2ieta" obAe2ti;es5 to be ethically and socially responsible to the needs and challenges of society hile minimi/ing the negative impact$ %$ Or'aniDationa" obAe2ti;es5 to serve the organi/ation ith its primary objectives and bring about overall organi/ational effectiveness$ *$ (un2tiona" obAe2ti;es5to maintain the department2s contribution at a level here it serves the organi/ations needs tailoring the department according to the requirement of the organi/ation$

<

.$ Persona" obAe2ti;es= to assist employees in achieving their personal goals$ If these goals of employees are met it helps the organi/ation to maintain, retain and motivate the employees$

MOTIVATION B.B Intro u2tion+5

A manager gets results through other people$ 7is effectiveness depends, to a large e+tent, on the illingness of his employees to do the assigned tas!s ith interest and enthusiasm$ Motivation is the or! a manager performs to inspire and encourage people to ta!e required action$

De#inition o# moti;ation+5
According to -cott, &Motivation is a process of stimulating people to action to accomplish desired goals$' Motivation is a process hich starts ith a psychological or physiological need that initiates behavior that is aimed at achieving the goal$

Moti;atin' em!"o*ees is a 2$a""en'e #or or'aniDations+5

Motivational frame or! indicates that motivation is a simple process but in reality this tas! of motivating employees is very daunting$ 9ne reason hy motivation is a difficult tas! is that the or!force is al ays changing$ >mployees join organi/ations ith different needs and e+pectations$ "heir values, beliefs, bac!grounds, lifestyles, perceptions and attitudes vary$ ?ot many organi/ations understand and also are not clear about the ays in hich these diverse or! forces can be motivated$

(I)URE B.0

B I enti#ies Nee s

/ Reassess nee s e#i2ien2ies Em!"o*ee

6 Sear2$es #or &a*s to satis#* nee s

Re2ei;es re&ar s or !unis$ment

0 En'a'es in 'oa" ire2te be$a;iour

E Per#orms

B.6 Im!ortan2e o# moti;ation in or'aniDations+5

"he success of an organi/ation ultimately depends on ho effectively managers are able to motivate their subordinates$ In the ords of Allen, &poorly motivated people can nullify the soundest organi/ation'$ "he follo ing points bring out the importance of motivation 1$ Motivated employees al ays loo! for better ays of doing a job$ %$ Motivated employee is quality oriented$ *$ Motivated employees are more productive$ .$ Motivated employees remain in the organi/ations for a longer period of time$ 6$ "o stimulate employee to accomplish desired goals$ 10

:$ "o boost the employee morale$ ;$ "o develop sound human relations$ <$ "o develop sound team spirit$ @$ "o inspire employee for responsible and challenging jobs$ 10$ "o promote healthy competition among employees$

B.0 Nature o# Moti;ation+5

It is not easy to understand the comple+ities involved in motivating people$ If an employee has an argument ith his boss and fails to report to or! the ne+t day, it may appear that his behaviour is a result of the confrontation$ 7o ever, his behavoiur may actually be motivated by a combination of factors including over or!, family illness or some other problems$ As things stand no , the A hys2 of behaviour cannot be e+plained easily$ 4et us e+plained some of the factors that complicate this processB a$ Multiple causes: Different people may have different visions for behaving in the same manner$ Cor e+ample, a ban! officer may join service club because it is a good place to have business contractsD another may join because of the social atmosphereD still another joins because of the interesting programmes and spea!ers at the club$ "hus, three different A hys2 can underline the same behaviour, further complicating the process of inferring motivation from behaviour$ b.Multiple behaviour: Curther, the same motive or drive may result in different behaviour$ Cor e+ample, if 8ao ants a promotion, he may concentrate on performing his job e+ceptionally ell$ But -iddharth, ho also ants a promotion, may ta!e a different approach$ 7e may try to Aapple polish2 the boss to get the promotion$ Motivation, obviously, is a comple+ subject$ It is difficult to e+plain and predict the behaviour of employees$

B.E Determinants o# Moti;ation+

"raditionally it is believed that employees are motivated by the opportunity to ma!e as much as money as possible and ill act rationally to ma+imi/e their earnings$ "he assumption is that money, because hat it can buy, is the most important

11

motivator, of all people$ According to the pluralistic approach, men or! to fulfill a variety of needs$ "hree types of forces generally influence human behaviourB i$ Corces operating ithin the individual$ ii$ Corces operating ithin the organi/ation and iii$ Corces operating in the environment$ a$ The individual: 7uman needs are both numerous and comple+$ -ome of these needs cannot be described and identified because people hide their real needs under the cover of socially accepted behavior$ It is the duty of the manager to match individual needs and e+pectations to the type of re ards available in the job setting$ b$ The organization: "he climate in the organi/ation must be conducive to human performance$ 1limate plays an important part in determining or!er2s motivation$ "he climate in an organi/ation is determined by a number of variables such as its leadership style, autonomy enjoyed by members, gro th prospects, emotional support from members, re ards structure, etc$ c.The environment: A or!er does not live in t o separate orlds, one inside the factory and the other outside it$ "he troubles and pleasure of off=the=job life cannot be put aside hen reporting for or! in the morning, nor can factory matters be dropped hen returning home after or!$

B.- IMPORTANT TECHNIFUES AND PRO)RAMMES O( MOTIVATIN) EMLPLOYEES RE?ARDS+

,eople join organi/ation e+pecting re ards$ Cirms give re ards in the form of money and other benefits in e+change of employee2s availability, competencies and behaviors$ T*!es o# Re&ar s+ B. Members$i! an Seniorit* Base Re&ar s+

1%

In this system a senior employee receives more benefits than his junior$ Advancement, pay rises, 8etirement benefits and perquisites depends on seniority of employees$ 6. .ob Status Base Re&ar s+ In this system the firm re ards employees on the status of the job they are holding$ 5obs that require more s!ill and effort, have more responsibility and have difficult or!ing conditions consequently these type of employees ould be placed in higher pay grades$ 0. Com!eten2* base Re&ar s+ In this system organi/ation lin!s to competencies of employees$ 1ompetencies are reflected through s!ills, !no ledge and traits that to desirable behavior$ E. Per#orman2e Base Re&ar s+ In this type of system pay is lin!ed to performance a$ ,rofit sharing b$ "eam re ards c$ Individual re ards

B./ .OB ENLAR)EMENT4 ENRICHMENT AND ROTATION

B. .ob En"ar'ement Add similar as!s so that job interesting$ 6. .ob Enri2$ment+ Eives the job holder more decision ma!ing, planning and controlling po er$ 1* ill have more variety and be more

0. .ob Rotation+ -hifting employee from one job to another changeling in order to reduce boredom$ EMPO?ERMENT+ >mpo erment is hat young aspirants are loo!ing for in organi/ation$ More than hen a job is no more

monetary re ards it is the feeling that employee Ao ns2 the job that motivates him$ >mpo ered employees are energetic and passionate$ )OALSETTIN)+ Eoal setting is one of the most effective and idely practiced techniques of

motivation$ It is the process motivating employees by establishing performance goals so that it ill guide their behavior hich is accepted by them and others$ FUALTY O( ?OR3LI(E It has different meanings to the different levels of or!ers$ Cactors hich contribute to F34 are Adequate and fair compensation -afe and healthy or!ing conditions -ecurity and gro th opportunities 9pportunity to be creative and develop creativity

MAN)EMENT BY OB.ECTIVE+

1.

MB9 means a set of procedures that begins

ith goal setting and contributes through

performance revie s$ In this system participants become ego=involved in decisions they made and tend to accept decisions as their o n and feel personality responsible for implementing them$

(LE@IBLE ?OR3IN) HOURS+ "o suit the convenience of the employees or!sites$ T?O TIER PAY SYSTEM+ In this system lo er organi/ation$ (LE@IBLE BENE(ITS+ "his system allo s individuals to choose from a menu of benefit pac!ages that is individually tailored to employee2s needs and situations$ "his system see!s to replace the traditional fringe benefits hich are uniformed to all employees$ PARTICIPATIVE MANA)EMENT+ It means associating representatives of hich amounts to an enterprise$ or!ers at every stage of decision ma!ing age is offered to ne ly hired employees than those already ill induce the ne entrant to stic! the same hich leads to reduce absenteeism,

increased productivity, reduce over time e+penses and reduce traffic congestion near

employed in the same job this

or!ers having share in reaching the final managerial decision in

16

3ays of ,articipation At board level "hrough 9 nership "hrough complete control "hrough staff 1ollective Bargaining -uggestion schemes Fuality circles 5oint councils

CHAPTER 6 RESEARCH DESI)N O( THE STUDY 6.B INTRODUCTION+

Motivation is the process hich starts ith psychological or physiological needs that initiates behavior that is aimed at achieving the goals$ "he objective of motivation is to e+ploit the unused potential in people that are to be motivated so that such e+ploitation results in greater efficiency, higher production and better standard of living of the people$ Motivated employees al ays loo! for better ays of doing a job, quality oriented, more production, stimulated to accomplish desired goals, boost the employee morale, etc$ motivation in simple terms may be understood as a set of forces that cause people to behave in a goal oriented ay$ A study on motivation of employees ould benefit an organi/ation to improve its 78 productivity$

6.6 STATEMENT O( THE PROBLEM+

Bata India 4imited is very !een to find out the present degree of motivation among sales representatives resulting from the e+isting practices adopted in motivating the sales representatives$ It ill also help to identify the shortcoming in the motivational practices$ "his ill help to suggest relevant motivational techniques hich ill increase the motivational level and performance$

1:

7ence, this project is underta!en to !no the present motivational level of the sales representatives at Bata India 4td, an assessment of the motivational techniques and to suggest suitable measures to further enhance the same$

6.0 OB.ECTIVES+
"he objectives of the study are as follo sB 1$ "o understand the present motivational techniques of Bata India 4td$ %$ "o identify the shortcomings in the motivational practices$ *$ "o assess the motivation level of the sales representatives$ .$ "o !no and suggest relevant motivational techniques hich ill increase motivational level and performance$ 6$ "o suggest suitable motivational techniques$

6.E METHODOLO)Y+
Data Base+ "his study is based on both primary data and secondary data$ A structured intervie schedule ould be used to collect the primary data from the sales representatives of Bata India 4imited$ "he secondary data for the study of annual reports of Bata India 4imited and published literature including internet$ Sam!"e Desi'n+ A multi= stage random sampling procedure ould be follo ed to select the sample respondents$ At the first stage, the sample units ould be chosen$ Bata India 4imited has :0 outlets in Bangalore$ * outlets each from the north, south, east and est /ones of Bangalore ould be chosen$ Bata India 4imited has *%0 sales representatives$ "he sample si/e comprises of :0 respondents ie 6 respondents from each sample outlet$ Data Ana"*sis

1;

Appropriate but simple analytical methods li!e cross tabulation, pie=charts, bar charts, chi=squares, etc ould be employed to analy/e and interpret the data collected$

6.- SCOPE O( THE STUDY+

"he scope of the study is to understand the present motivational techniques practiced in the organi/ation and ho Bata can enhance the present motivational level by adopting suitable motivational techniques$ "he study ill be underta!en at its Bangalore sho rooms ith a special focus on motivational practices adopted by Bata ith respect to its sales representatives$

6./ LIMITATIONS+
"he limitations in this study areB 1$ Details regarding monetary remuneration provided by the respondents may not be accurate$ But this limitation could be overcome by referring to industry average of Bata India 4imited$ %$ "he research cannot be generali/ed because findings are relevant to Bata India 4td, Bangalore$

6.1 E@PECTATIONS (ROM THE STUDY+

"o learn more on the various motivational techniques and ho these are being practiced in real life situation$ "o !no and understand hat other techniques an organi/ation can be adopted to increase the motivational level and performance in addition to hat has been practiced$ "o gain an insight into hat e+actly is the ultimate motivator hether it is money or other factors$

1<

CHAPTER 0 COMPANY PRO(ILE

0.B INDUSTRIAL BAC3)ROUND

"o identify the period hen the foot ear as made is not an easy job$ "he hich suggests its

ancient carving and dra ing depicts the use of foot ear origin thousands of years ago$ "he early shoe design sandalsD the >gyptians also

as often ta!en from nature and in addition to ore a shoe ith an upturned modeled on the

elephants tus!$ "he 8omans carried there shoes style through out the ancient orld as they conquered$ "he Moors ho conquered -pain in the < th century introduced beautiful soft dyed leather !no n as cordovan$ "heir shoes covered the foot and an!le$ "hey came to be called &Babylonian -hoes'$ "his history of shoe varies apart of all history$ In the beginning necessary dictated style and then through conquest travel and trade styles ere e+changed among the people of the orld$ Materials varied decoration in foot ear popular to points of becoming e+cessive and ludicrous$ 1@

9nce shoes has no

ere produced by craftsmen, shoema!ers in single pairs, hich foot ear2s, than!s to modern

each cut, stitched and tac!ed by hand in time consuming, laborious method changed into vast industry in technological machines. 0.6 )RO?TH AND DEVELOPMENT O( THE INDUSTRY BG,,Hs+ "he year 1@00 as not as e+iting as the 1@ th century millennia lists might have hoped$ "he end of the orld did not come$ -hoe fashion did not change a hole lot either$ "he prim blac! boots of Fueen Gictoria2s era did not fade a ay ith her death in 1@01$ they continued ith unabashed popularity for omen2s feet$ several more years$ -!irts ere after all still brushing the tops

7o ever hemlines began to rise a fe years into the ne century as the rest as they say as the historyH "he period bet een 1@00 to 1@10 is often called as the >d ardian >ra after Fueen Gictoria2s successor$ Iing >d ard GII$ -ophisticated of the day also referred to this time as the Bello Jpoque, or Abeautiful age2 as there shoes style for as definite learning to ards classical aesthetics$ Day ith the popular ere often ith a small 4ouis heel$ "hese ere typically boots$ >vening shoes ere more diverse omen a court shoe

embellished

ith embroidery or metallic thread and glass or jet beading on ith ro s of beaded straps

toes often the only part pee!ing out from a voluminous s!irt$ >vening boots ere often made from soft !id or stain embellishing the s!in$ BG6,Hs+ Mass production and the development of affordable synthetic fabrics granted everyone to access to beautiful clothing and shoes$ "he foot became a focal point of fashion$ -hoe styles A single bar pump button ere influenced by cra/es li!e the 1arleton, a aisted heel and one tiny covered dance that demanded a security fastened shoe ith a lo heel and a closed toe$ ith a pointed toe high as the most common style$ 7igh tongued cuta ay decorated cross

over and t strap ere most popular elements.

%0

Bright fabrics and brilliantly dyed leather including metallic slides

ere used to

create some of the most e+iting shoes ever seen$ Cabulous harem slippers and ere among the favorites$ A number of lu+ury materials including rich ith metallic overstitching, ere often or!s of art in ere employed$ "he heels brocades, satin, sil! and velvets often embellished embroidery or beading

themselves made of such materials as Ba!elite, 3edg ood, 5asper are or leather$ "hey ere often decorated ith lace, rhinestone and other pretty shiny things$ BG0,Hs+ Designers began to e+periments ith shoe fashion$ ,lan form shoes made their first %0th century appearance in the late 1@*02s$ 1reated by designer such as -alvotore Cerrogamo and Andre ,erugia these platforms rubber$ -hoes ere also higher in a vamp, ma!ing them loo! Achubbier2$ -andals ith open ere beginning to ear more spectators2 ere increasingly popular reflected in the strappy evening shoes toes revealing sheer, sil! hose$ Men ere created from ar ban on ood, coc! and other materials due to shortage of leather and a

loafers and fe er boots$ 3omen see!ing sensible, lo heeled foot ear$ BGE,Hs+ By 1@.0, the average American of nationalism$ "he democratic together to fight against fascism$ 9verseas leather as no restricted to military use, so shoe designers ere forced to be increasingly clever$ >very imaginable material into shoes, but reptile s!ins and mesh or ood soled A edgies2 Mend' campaign$ Cactories as incorporated omen o ned five pairs of shoes$ But the ar and created a ave orld as truly in peril and everyone banded 1@.1 bombing of ,earl 7arbor thrust the country into

ere most successful substitutes$ 1or!

ere such advertising as Vogues &Ma!e Do K ere converted for consumer2s goods production ere also unavailable$ to paint legs %1

military production$ U$- rationing rule limited the height of shoe heels to one inch and allo ed for only si+ color choicesB stoc!ings Maga/ines and beauty salons helped out by offering tips on ho

ith blac! sea and tans using ma!eup$ "his being unpractical as an ongoing ritual, an!le soc!s became increasingly popular$ BGG,Hs+ Is there anything ne under the sunL "he @02s are an amalgamation of this century2s style$ Diversity has a concept in the 1@@02s and its influence is reflected very obvious in fashion$ -hoes are no longer confined to handful of stylesD they are available in every conceivable style and ma!e for any occasion$ "oday foot ear industry through the assimilation of scientific methods and function of research has undergone drastic change$

0.0 INTRODUCTION+
"he organi/ation is the orld2s largest manufacturer and mar!eter of foot ear$ It has <* companies spread all over the globe both in developed and developing countries$ "he organi/ation is a leader in the use of modern technology and the latest management and mar!eting techniques$ It operates :*00 company o ned stores all over the Athletes orld$ "hese include Bata family, orld, Bubble gummers, Myers, 8i//i, 7eyraud and Marie 1laire

stores$ In addition Bata has over 60000 independent retailers$ "he combined production and sales %;0,000,000 pairs of shoes per year$ "he Bata -hoe 9rgani/ation has :;,000 employees on its rolls today$

0.E CORPORATE PRO(ILE+

"oday Bata ltd has become a legendD behind it is a saga of determination and pursuit of e+cellence$ A spirit of enterprise that has made Bata ltd a comple+, multidimensional giant, over at the service of million of people in India$ 7o did it all beginL Origin: It as 5anuary 1@*., pre independence era, hen the Bata shoe company as filled ith deep %% purchased 166 acres of land from the port commissioners and small land holders at a place in the outs!irts of Iol!ata$ "his land

ditches, remnants of burn and company2s bric! fields$ -o thic! forests surrounding the place that

ere the

ild animals roam aboutL 3ithin a fe or!

months the 1onsul Eeneral of 1/echoslova!ia laid the foundation stone of the first building and named the to nship Batanagar$ -erious construction began in 1@*6 under the direction of Mr$ Martinee, the architect of the company$ By 1@*:, shoes ere being manufactured in the factory and soon by 1@*@ the Batanagar factory became self sufficient in many 3orld 3ar II, the factory2s production ays$ During the ar as geared enough to meet

requirements$ "hereafter gro th and progress as steadily soaring up ards$ ?e installation and ne schemes for the or!ers gradually made Bata 4td a household name in the country since its operation began in 1@*1 the modest factory in Ionnagar of 3est Bengal representing Bata 4td has mushroomed into a corporate giant in India2s industrial map$ "he biggest foot ear mar!er has a ide ing spanD it covers the entire length and breath of the country$ "he company prides itself in having . manufacturing units, % tanneries and a number of ancillary units pursuing and active policy of encouraging e+ports since 1@*6$ Bata India e+ports the largest number of canvas shoes from the country$ Environment: "hin!ing Ereen$$$$$ It has been Bata IndiaMs >ndeavour to preserve the environment$ -aving the Eanga is a project that has made a significant contribution in this direction$ Bata at a considerable cost has ensured that the effluents from the tanneries are treated in a state=of=the=art effluent treatment plants so that they do not pollute the river at Batanagar and Mo!amehghat$ Bata as one of the first companies to come for ard to preserve nature, ildlife$ "hrough an arrangement hen it joined hands ith 3orld 3ide Cund (33C) to protect the natural ith the ape+ body of ith N-ave the

environment and its

33C, a part of the sale proceeds from N,o er 33CN collection "=shirts ere donated to the 33C$ Afforestation programme along Eanga ,rojectN brought many laurels and !udos to our Mo!amehghat "annery$ ,lanting of trees is routinely carried out at all Bata Units$ %*

"he factory at Bangalore ,eenya Industrial Area$

as considered to be the best maintained garden in

0.- )RO?TH AND DEVELOPMENT O( THE OR)ANISATION

Bata as originally promoted as Bata -hoe 1ompany ,vt$ 4td in 1@*1 by leader A$E, - it/erland a member of the "oronto based multinational Bata -hoe 9rgani/ation (B-9)$ It became a public limited company in 1@;* and the name as changed to Bata India 4td$ B-9 increased its sta!e in Bata in 1@@* to 61O through rights issue$ At present Bata is the largest manufacturing unit belonging to the B-9 and it enjoys strong financial and managerial support from its parent$ B-9 is one of the largest manufacturer and mar!eter of foot ear in the the orld$ Bata manufactures different lines of foot ear at its five manufacturing units at Batanagar in Iol!ata, at Caridabad in 7arayana, at Bataganj near ,atna and at ,eenya in Bangalore and an e+port oriented unit (>9U) at 7osur in "ami ?adu$ It also has a tannery at Mo!amehghat in Bihar$ "he company has ho ever converted the 7osur >9U into a domestic tariff area unit through rebounding it in March 1@@@$ "he company mar!ets its products under the brand name ABata,2 ith more than 1060 retail outlets managed by the company in addition to a large number of other outlets served by the various Bata dealers spread over 1000 cities#to ns in India$ Bata first established itself in India in 1@*1 and commenced manufacturing shoes in Batanagar in 1@*:$ At that time the Bata -hoe 9rgani/ation as headquartered in the 1/echoslova!ia to n of Plin the ere ith the establishment of factories in different residence of "homas Bata, the founder of the organi/ation$ 9perations e+panded throughout India orld ith a presence in over :0 countries spread all over

states and the rapid gro th of the distribution channels to allo the company2s product to reach customers in every to n across India$ Bata India remains %.

today India2s biggest manufacturer and mar!eter of foot ear started operating as a private company Bata India is today traded on the Iol!ata and Mumbai -toc! >+changes$ Crom its head office in Iol!ata Bata India manages a net or! of five factories, t o tanneries, over 1600 sho rooms, %; holesale depots and < retail distribution centers located across all states in the union$

0./ PRESENT STATUS O( THE OR)ANISATION

Asia2s largest foot ear company strives to maintain its lead ith an image of superiority, professionalism and round=the=cloc! efficiency$ A visit to any factory or office in the country bears testimony to thatD Bata is gearing itself ith the latest technology and a for ard loo!ing approach to human resource development$ In sheer number, a staggering 1:,000 people or! at various functions centers in Bata India, hile another %00,000 is indirectly employed$ The Bata Philosophy: "o recogni/e, at all stages in the production and distribution processes that our prime objective is to provide customer ith outstanding quality foot ear$"o improve constantly our ability to produce and sell efficiently, applying the latest techniques to the production and sales of foot ear2s$ "o employ people of integrity and ability to encourage them through continuous training opportunities, both ithin the company and else here$ "he Bata shoe organi/ation develops human resources to their full potential in order to give everyone the opportunity for promotion$ Bata 1ompany respects each individual and promotes on merit, pay according to their s!ills and responsibilities and provide a safe and pleasant or!ing environment$ "o contribute the ell being of all communities and countries in hich Bata do business by being productive and loyal corporate citi/ens$ Indian Bata world: "here are four factoriesB at Batanagar in Iol!ata, at Caridabad in 7arayana, at Bataganj near ,atna and at ,eenya in Bangalore$ "a!ing stoc! of them all means accounting for thousands of trained men and million of pairs of %6

foot ear on the production line$ 9f the t o tanneries the biggest and the Asia2s largest is situated at Mo!amehghat$ "anning 10 million hides per annum at Mo!amehghat and the one at Batanagar are fitted international mar!et. People our asset: "he company firmly believes that giving its people the right encouragement adds incomparable re ards$ >ven ith technology and progress man does not ith the organi/ation$ ta!e second place at Bata India$ >mphasis is given to man management and every opportunity is given so that people can gro >very year a large number of regional, national and international courses are held to train Bata employees$ It is a Bata policy to provide a ards for merit and to stimulate its people into thin!ing globally$ Al ays abreast ith current trends and technology, Bata India brings latest in= line technology into factory after factory and the automated industries here or!ers too$ Many or! force shrin! in direct proportion to their rate ith modern ell as machineries to produce top class leather for the domestic as

of technological tuning Bata India !eeps its employment level steady$ "his stability helps to nurture individual career goals and aspiration$ 3hether it is a hobby or dream Bata India is al ays ready to stretch a helping hand$ >mployees2 elfare is oven into the fabric of the company2s philosophy$ ,roper housing, modern medical facilities and a clean cheerful environment here children can thrive and prosper are some of the Bata India2s imperatives$ "his apart the corporate responsibility of promoting professionalism is also a part of the company2s credit$ At every office factory or shop quality and e+cellence are demanded and received$ Operation o Bata: 9nce the foot ear industry as a cottage industry$ "oday, Bata India is proud to have elevated into a full=blo n industry ith considerable volume and prestigious position$ "o remain at the top, Bata India invested substantial amount of capital in developing and in !eeping abreast ith ne technology at current !no ledge level$ "raining over .000 employees every year in different %:

discipline$ ,re=empting mar!et needs the employees are installed into thin!ing beyond today planning ahead for tomorro $ Ob!ectives o Bata: 9ne ord &manifold' is the catch ord for describing its objectives$ Crom attaining pea! professionalism to earning the trust of every probable customer locally or globally that is hat the company aims forB In a sense it is multidimensional drive toH Maintain high quality at all time$ 1reate a peaceful and harmonious or!ing environment$ Maintain leadership in the mar!eting through e+cellence in service and product and Eain trusts and respect as a socially responsible corporate citi/en and earn the confidence of customer and stoc!holders. "etailing in Bata: 8ecently there has been a tremendous change in the country retail scene$ "he retail boom has hit India$ Bata India a pioneer in retailing the challenges of the @02s according to their e+pectation and lifestyles$ Bata India operates a unique chain of 1%*0 retail outlets, 100 franchise stores and more than *00 holesalers bac!ed by 1% computeri/ed distribution centers and .=franchise distribution centers located at strategic places it operates in %* depots that supply *00 holesalers$ "hese in turn serve more than 10000 B-1 retailers outlets literally in the outbac! to meet the foot ear need of the country$ "his dual servicing policy has given the company a unique edge over others$ Fuality, the !ey to better business has opened the doors to Bata India has golden opportunity, Adidas, selected the company for collaboration venture in India$ Bata India is the o ner of his brand in the country$ "he shoes are being produced at Batanagar and at Bangalore. %; as ready to meet ell located stores cater to the needs of customers

Bata E#ports: "he unequivocal leader, Bata India e+ports <0O of the total canvas and rubber foot ear from the country$ Besides it has on accolades and contract from famous companies li!e British -hoe 1orporation, Benson, 9liver2s, Marlo , Iidderminister, C$7 3ills in the UI, shoe city Inc and ,ic ? ,ay stores in the U-A as ell as Meldgaard and ,easted in Crance$ In the last five years more than 1@ million pairs of foot ear Eermany, U-A, 7olland, Denmar!, ?e Pealand, Crance and 1anada have recogni/ed and given the company international status for quality e+cellence$ And at home the company continued to in the prestigious achievements year after year$ Mission $tatement: 3ith foot ear mar!eting and manufacturing as its core business to achieve success and become the biggest and most s!illful multiple retailing and distribution organi/ation the company2s mission ith a dynamic, fle+ible and mar!et responsive ill be measured by e+cellence in service to approach to present and future opportunities for profitable gro th$ -uccess in customers, the integrity and ability of the employees2 confidence of the shareholders and the suppliers and by being respected by the community as a responsible corporate citi/en$ "hus the pursuit of e+cellence continues$ ere

manufactured and e+ported by Bata India$ International giants such as

%uture: Bata ne ill remain a household name to the people$ It produces foot ear for the ith a chain of modern stores all around the country and bringing in trends and brands e+tension to suit the needs of traditional and trendy$

family,

But there is also the unseen facet of the company$ Its giant infrastructure and the net or! of people or!ing to ards one

common goalB to give to the customer, service and value that he deserves %<

through relentless search for quality and pursuit of e+cellence$ 4oo!ing to ards the ne+t century Bata India dreams bigger dreams, ith its feet firmly placed on reality$ >ven ith optimism, this is the golden profile of Bata India$ Al ays ahead in ne designs, ne features, ne products$ A relentless search ill continue for better quality and pursuit of e+cellence$ Bata aims to provide ne Bata shoes for its customers at every step of their lives, every ee!$ ill remain a household name to the people of India$ Ma!ing foot ear trends and designs to suit the needs of the trendy and the

for the family ith a chain of ultra=modern retail outlets all around the country and bringing in ne traditional$ "oday, Bata has repositioned itself as a mar!eting=driven company ith emphasis on quality service and production$ &wards: Bata India is one of the top 10 brands according to the recent survey by A and M$ "he company has on the third annual Images Cashion A ard for the most admired foot ear company in %00*$ -uper brand council, comprising captains of industries has selected &BA"A' as one of the super brands in India$ "he selection as largely based on criteria such as the brands mind dominance, good ill, loyalty, trust and emotional bonding$ Meeting customer demands. "he 1ompany today operates more than 1600 8etail outlets spanning the entire length and breadth of the country$ It has %: 3holesale depots, serving more than 600 holesalers$ It sells around :0 million pairs of shoes annually and mar!ets international brands, li!e 3einbrenner, 7ush ,uppies, Dr -cholls, 8eebo!, ?i!e, A/aleia$ "he other most popular Bata brands are ,o er, Marie 1laire, Bata -chool shoes, -andal, Bubble gummers, Bata 7a ai and Bata Industrial$ Popular brands Bata is a household name in India and is the undisputed leader in foot ear technology$ It manufactures and mar!ets foot ear for every al! of life$ It is the first %@

Indian company to introduce shoes using latest technology under its brand NBata "echN$ Among its ne est collection of technogy in MenMs shoes are N3indN built air=circulation technology, NAntisho+N NCle+ibleN the most bendable shoe Bata brands: 3ith more than eight reno ned brands, Bubb"e )ummers4 Po&er4 7ush ,uppies are one of the and e cater to a hich include Hus$ Pu!!ies, Marie C"aire4 ide range of choices all over the country$ omen ho love shoes, ith in= ith shoc! absorbing technology and

ith in=built comfort feature and N1omfortN for

omen have become brea!through products in foot ear industry$

orldMs most comfortable shoes designed for both men ardrobe$ "hatMs not all$ Cor those ho ant a e have -anda! to suit their needs$

omen$ Marie 1laire is for todayMs fashion conscious eather any storm,

hich match their colorful and vibrant tough shoe that can

3einbrenner is simply meant to ta!e you outdoors$ 3ith them on you can be rest assured about their rugged character and durability$ Iids can ta!e their pic! from Bubble Eummers$ ,o er is all about athleticism, for those ho love sports and enjoy sporting activities$

'.( B&T& $TO"E$:

%lagship stores: 3ith over .;00 company o ned retail stores spanning almost every continent and over 100,000 independent retailers and franchisees distributing Bata banner foot ear the Bata banner is one of the orlds most familiar2s sights$ $TO"E )O*)EPT$ Bata "etailer $tores: Bata operates almost .,;00 stores around the fashionable foot ear, every here in the orld$ 9ur goal is simpleB to ell priced and consistently be the most satisfying store to shop for

orld$ Bata operates four core

formatsB 1ity stores, -uperstores, Camily stores and Galue stores$

*0

Bata )ity $tores: Bata operates stores in many of the orld2s fashion capitals$ Bata 1ity stores offer urban customers the best in today2s fashion foot ear and accessories$ "hese stores are in prime locations and provide a high level of customer service, e+clusive fashion shoe lines ith complementary accessories and contemporary shopping environment to discerning shoppers$ -tores are usually opened from Monday to Criday, from @$*0 to %0$*0 and on -unday closed$

Bata $uperstores: Bata -uperstores offer a ide assortment of fashion, casual and athletic foot ear for the entire family$ 4ocated primarily in urban and suburban shopping malls, these offer high value by providing good quality shoes at great prices in an assisted service shopping environment. Bata %amily stores: Bata is the orld2s leading family foot ear chain$ 3hether ,rague or -ingapore, customers have learned to depend on Bata for a ide assortment of comfortable, durable and fashionable foot ear for the entire family at reasonable prices$ "he products are primarily the Bata brand, ith carefully selected assortment of articles from both local and international brands$ Coot ear, handbags, hosiery, shoe care products= Bata Camily stores are the trusted source around the orld$ Bata +alue $tores: Bata has build the reputation on providing high value to the consumer herever they operate$ Bata Galue -tores Q outlet centers, Bata Ba/aar stores and depots= offers an incredible ide assortment of very affordable foot ear for the entire family$ "he shopping environment is a self=service format for ease of shopping$ Coot ear is attractive and durable and specifically selected and sourced to meet the needs of the value conscious customers$ *1

0.I S?OT ANALYSIS

STREN)TH+ 1$ 4argest retailer net or! of 1*00 outlets, .000 franchises and another 10000 dealers$ %$ Brand a areness as established in the early *02s$ ,eople associated Bata

for quality and real value for money$ *$ Brand loyaltyB Bata has got its o n brand of customers name Bata from medium class to premium class$ .$ Bata is restructuring the retail operation here by it is closing loss ma!ing ho s ear by the

stores and is planning of opening ne stores hich are more viable$ ?EA3NESSES+ 1$ La''in' in inno;ationB Bata has not been able to !eep pace changes ta!ing place in the foot ear mar!et$ ith the latest

*%

%$ Cost stru2ture+ 1ost structure is a big concern to Bata$ 8a

material cost

has in2rease mainly due to increase in price of natural rubber by ..O$ "his is something that the industry players are not being able to control$ 7o ever employee cost as as high as %:O of sales as compared to 10O for the industry$ Bata has not been able to control this cost$ *$ Com!etitionB ith the entry of the big international brands li!e ?II>,

49""9, 399D4A?D, 4>>, 199,>8, etc Bata found it very difficult to hold its mar!et share$ .$ Cas$ tie u! in in;entoriesB Bata invested a lot of money in the hich maintenance and up !eeping is paid out hich in inventories and fi+ed assets in the form of unused land e+tensive net or! of dealer sho room for return reduces profitability$ 6$ 4o motivations among retailer2s outlets and sloppy sho rooms$ OPPORTUNITIES+ 1$ Ra!i 'ro&t$ o# 2onsumerism in state+ 3ith the rapid gro th of middle class in the state, the purchasing po er of the average person has increased$ "he a areness for the quality foot ear has created a rise in demand for quality foot ear affordable prices$ %. E;en 2$an'in' tastes o# 2ustomer+ "he fashion conscious customers al ays loo! for ne styles and designs in favor$ "he Indian foot ear mar!et is highly dynamic nature$ *$ Bata e+pects to touch the 100 million pair mar! from the present :0 million pairs mar!$ .$ Tie5u!+ "he tie=ups sho rooms$ ** ith ?i!e may attract more customers to Bata

6$ Distribution Net&or>+ Bata2s distribution strength ensures higher success profitability for ne product segments$ :$ -cope for mobili/ing of funds idened$ ;$ Being an essential commodity the company can target all types of income groups$

THREATS+ B$ )"oba" 2om!etition+ In the premium segment Bata has to fuse stiff competition ith global players li!e 4otus Ba a and 3oodlands$ %$ Ra&5materia"s+ 8a materials used by the company are leather hides and chemicalsB high quality ra materials are very critical to produce international standard finished products$ *. (uture out"oo>+ "he 1ompany has launched a joint venture, Mid >ast Integrated -teel 4td (MI-7) ith 1hina metallurgical import and e+port 1orporation to its leather segmentsD it has entered into the domestic shoe mar!et and is also li!ely to o n retail in the domestic shoe mar!et as ell as in the global mar!et$ >+port is its major thrust area$

0.G MILESTONES O( BATA IN INDIA

1@@0= A highly versatile sample 1< station bicolour injection moulding plant as installed in the Bangalore factory for production of A-tate of the *.

art2 injection moulded shoes

ith synthetic and te+tile uppers and

specially developed ,G1 compounds as soleing material$ 1@@6= 1*,11.,000 no$ of equity shares allotted to Bata (B?) BG Amsterdam, the ?orthlands the holding company$ "he 4ong "erm Agreements ith the Bata Ma/door Union representing employees of Batanagar and Iol!atta 9ffices 1@@: Q "he company has received a notice in as signed at bipartile level satisfactorily ithout any disruption of or!$ riting from a member of the 1ompany under -ection %6; of the 1ompanies Act, 1@6: signifying his intention to purpose the appointment of Mr "ha!ur as a Director of the 1ompany$ 1@@;= India2s largest shoe company Bata India 4td has performed admirably to stage a remar!able turnaround for the year ended December 1@@:$ Bata has entered into a mar!eting tie up ith ?i!e herein the latter2s products ill be offered from select Bata outlets$ "he company2s debt= equity ratio is also set to improve dramatically to 0$:0B1 from 1$@0B1 in December 1@@: and %$0:B1 in December 1@@:$ Bata India, a 61 per cent subsidiary of 1anada based Bata -hoe 9rgani/ation, had last revalued its buildings in 1@:@, and the latest e+ercise hich ill cover all fi+ed assets is e+pected to substantially products on a regular basis by e+panding its Delhi on August prop up its reserves$ 1@@@= Bata needs to launch ne "he company 1:$ %00*= Bata India (Bata) is the largest foot ear manufacturer and producers a ide range of foot ear such as canvas, rubber, leather, plastic and so on$ "he company has lifted the loc!=out at its ,eenya factory in Iarnata!a$ "he loc! out as declared on March <th follo ing a stri!e by the employees2 union$ %006=Bata India has decided to appoint brand managers for each product group$ >ach of these managers ill be assisted by a *6 omen2s range, and moving into the premium segments it had vacated$ ill launch the A-un drops2 line at ?e

dedicated team ho in a ne = found aggression ill tac!le d indling sales$ "his also coincides ith Bata2s decision to recast its retail outlets along four customer segments, into Ba/aar, Camily, 1ity, and Clagship stores, abandoning its earlier territory Q based focus$ At the same time the company is also planning to raise its advertising budget to 6O of turnover against %O of turnover no $

0.B, HUMAN RESOURCE DEPARTMENT IntroductionB

"he manpo er is the strength of any organi/ation and every organi/ation tries to utili/e the manpo er sources optimally for their fulfillment of the company objectives$ It2s ith these resources that all the other resources are mobili/ed and utili/ed to achieve organi/ational objectives$ "he main functions areB 1$ "o maintain good industrial relationship$ %$ 8ecruitment of stuff, their training and development, the Descriptions of jobs$ *$ ,erformance evaluation$ .$ 1ompensation policy$ 6$ "o provide retirement and pension schemes$ :$ 9verall elfare policy of its employees$ "his department plans, organi/es, directs and controls the procurement, development, compensation, interception, maintenance and preparation of human resources the end that individual organi/ation and social objectives are accomplished$ *:

"he major tas! of dealing

ith 78 department of Bata (I) 4td are

community development, and fare administration training of personal improved customer orientation development of appraisal system$ "he role of 78 department is advisory$ It advises the management for effective use of human resources$ It also plans the manpo er by recruit and selecting them and providing them ith sophisticated programmes$

Mainly human resource department deals ith mainly employee related issues the various issues such as = i=Em!"o*ee Retention + >mployee retention is obviously important in a businessMs ability to !eep the most talented people in the organi/ation and avoid un anted turnover$ ii= Em!"o*ee Trainin'+ >mployee training is vital not only to informed >mployees, but a safer or!placeD and in many cases, some form of employee safety training is required iii= Or'aniDationa" De;e"o!ment+ "he field of organi/ational development (9D) is concerned ith the ,erformance, development, and effectiveness of human organi/ations$ i;= ?or>ersJ Com!ensation+ 3or!ersM 1ompensation la s are designed to ensure that employees ho are injured or disabled on the job are ,rovided ith fi+ed monetary a ards, *;

eliminating the need for litigation$ ;= Em!"o*ee Bene#its+ Any really good job in todayMs business orld ill come ith a set of employee benefits, be it health insurance, .01(!), or even gym memberships$ ;i= Career Mana'ement : P"annin'+ Mastering career management and planning can put you on the right to trac! to succeed in any given profession, and fortunately, there are variety of ebsites on the Internet to help you in that direction$ ;ii= ?or>#or2e Mana'ement+ 3or!force management is mostly concerned ith forecasting customer interaction demand and creating agent schedules that meet this demand ithin targeted service level goals$ ;iii= Re2ruitment+ 7uman resource department also involved in recruitment of various employees by conducting intervie s, various tests, and based on their educational qualification, job ill be assigned for them$ iC=Em!"o*ee ?e"#are After employees have been hired, trained and remunerated, they need to be maintained to serve the retained and organisation better$

3elfare facilities are designed to ta!e care of the ell being of the employees= they do not result any monetary benefit to the employees$ Cor the more than 1%000 employees, training programmes ensure *<

up gradation of s!ills$ Development of management abilities is constantly encouraged and monitored$

CHAPTER E ANALYSIS AND INTERPRETATION O( DATA

"able .$1 Distribution of respondents according to age

(a2tors Belo %6 %:=*6 *:=.6 .: and above Tota"

-ourcesB ,rimary Data

No o# res!on ents %0 %: 10 . /,

Per2enta'e <K= **$** .*$** 1:$:; :$:; B,,

Crom the above table it is found that **$**O are in the age group of belo %6, .*$**O are in the age group of %:=*6, 1:$:;O of respondents are in the age group of *:=.6, and the remaining :$:;O of respondents are in the age group of .: and above$ Crom the above study it is found that ma+imum respondents are in the age group of %:=*6$

"able .$% Distribution of respondents according to gender *@

(a2tors Male Cemale Tota"

-ourcesB ,rimary Data

No o# res!on ents *6 %6 /,

Per2enta'e <K= 6<$** .1$:; B,,

Crom the above table it is found that 6<$**O are male and remaining are female$ Crom the above study it is found that ma+imum respondents are male$

"able .$* Distribution of respondents according to designation

(a2tors 1ashier -ales man Asst$ manager Manager Tota"

-ourcesB ,rimary Data

No o# res!on ents 6 .0 10 6 /,

Per2enta'e <K= <$** ::$:; 1:$:; <$** B,,

Crom the above table it is found that <$**O are cashier, ::$:;O are sales man, 1:$:;O are asst$ manager and remaining are manager$ Crom the above study it is found that ma+imum respondents are sales man$

"able .$. Distribution of respondents according to average income

(a2tors Belo :0000 :0000=<0000 <0000=100000 100000 and above

No o# res!on ents 6 6 *6 16

Per2enta'e <K= <$** <$** 6<$** %6$01

.0

Tota"
-ourcesB ,rimary Data

/,

B,,

Crom the above table it is found that <$**O are belo :0000, <$**O of respondents have an average income of :0000=<0000, 6<$**O of respondents have an average income of <0000=100000, and remaining %6$01O of respondents have an average income of 100000 and above$ Crom the above study it is found that ma+imum respondents have an average income of <0000=100000

"able .$6 Distribution of respondents according to family si/e

(a2tors 9ne " o "hree Cour Cive and above Tota"

-ourcesB ,rimary Data

No o# res!on ents 16 16 10 10 10 /,

Per2enta'e <K= %6 %6 1:$:: 1:$:; 1:$:; B,,

Crom the above table it is found that %6O of respondents are single, %6O are t o members, 1:$::O of respondents having family si/e of three, 1:$;;O are having family si/e of four and remaining respondents are having family si/e 6 and above$ Crom the above study it is found that ma+imum respondents are having family si/e of one and t o$

"able .$: Distribution of respondents according to number of years of service

(a2tors 1 % *

No o# res!on ents %0 1< 1%

Per2enta'e <K= **$** *0 %0

.1

. and above Tota"

-ourcesB ,rimary Data

10 /,

1:$:; B,,

Crom the above table it is found that **$**O have 1year of service, *0O are in % years of service, %0O of respondents have * years of service and the remaining :$:;O of respondents have . and above years of service$ Crom the above study it is found that ma+imum respondents have a tenure of service of 1 year

"able .$; Distribution of respondents according to no of promotion

(a2tors Pero 9ne " o "hree K above Tota"

-ourcesB ,rimary Data

No o# res!on ents .0 10 : . /,

Per2enta'e <K= ::$:: 1:$:: 10 :$:; B,,

Crom the above table it is found that ::$::O have no promotion, 1:$:;O have one promotion, 10O of respondents have % and the remaining :$:;O of respondents have * and above Crom the above study it is found that ma+imum respondents did not receive any promotions$ "able .$< Distribution of respondents according to orders per day

(a2tors 10 @ < Tota"

-ourcesB ,rimary Data

No o# res!on ents .0 16 6 /,

Per2enta'e <K= ::$:; %6 <$** B,,

.%

Crom the above table it is found that .0O of respondents meet the target of 10 orders per day, %6O meets @, and <$**O of respondents meets < orders Crom the above study it is found that ma+imum respondents meets the order of 10 per day$

"able .$@ Distribution of respondents according to or!ing hours

(a2tors @ < Tota"

-ourcesB ,rimary Data

No o# res!on ents .0 %0 /,

Per2enta'e <K= ::$:; **$** B,,

Crom the above table it is found that ::$:;O of respondents have @ or!ing hours and remaining respondents have < or!ing hours$ Crom the above study it is found that ma+imum respondents are having @ or!ing hours$ "able .$10 Distribution of respondents according to no of leaves availed

(a2tors Cive -i+ -even >ight and above Tota"

-ourcesB ,rimary Data

No o# res!on ents %. 1< 16 * /,

Per2enta'e <K= .0 *0 %6 6 B,,

.*

Crom the above table it is found that .0O of respondents have availed 6 leaves, *0O have :, %6O of respondents have ; and remaining respondents have < and above leaves availed$ Crom the above study it is found that ma+imum respondents have availed 6 leaves$

Table 4.11

The reason for selecting the present job

The reason for selecting the present job Friendly Job security atmosphere etter career & ( 4 11.1+ ( ((.(+ . &'..+ .-+ 1( &1.*+ 1).*+ 1 11.1+ 1 (.&+ .-+ ' ..(+ &&.&+ 4 44.4+ 14 4'.&+ .-+ && ().*+

The age of the respondent Good salary elo% &' ( 1).*+ &),(' .-+ (),4' .-+ 4) and abo"e .-+ ( '.-+

MNC 1 '.)+ .-+ 4 1&./+ 1 '-.-+ ) 1-.-+

Closer to residence 1 '.)+ .-+ & ).'+ .-+ ( '.-+

!ncenti"es# $e%ards & 11.1+ .-+ & ).'+ .-+ 4 ).*+

-ourceB ,rimary Data Crom the above table it is found that most of the respondents bet een age group of *:=.6$ It is evident that .6$%O of the respondents in the *:=.6 age group have chosen this job since it has got better career prospects$ In the %:=*6 age group category, ..$.O have selected the job due to better career in Bata India 4imited$ "hus e can conclude that employees ho are %:=.6 years of age have joined Bata due to better career$ ..

Crom the above study it is found that ma+imum respondents ho have selected better career as their reason for selecting the job because people in this age group are interested in job stability hich is offered by Bata$

"able .$1% Per2e!tion about t$e t*!es o# re&ar s !ra2ti2e in t$e or'aniDation
The age of the respondent elo% &' &),(' (),4' 4) and abo"e The types of re%ards Job Competency status based based re%ards re%ards 0erformanc e based re%ards

% (11.11
& 2&&.&1 / 2&/1 -

. (%%$%)
& 2&&.&1 . 2&'..1 & 21--1

1% (::$;)
' 2''.)1 1( 241./1 -

Membership Based Tota" 8e ards 0 BI (0) <L,,=

1 2(.&1 / 21--1 (1 21--1 & 21--1

Tota" <= 1( eC!resse as a K -ourcesB ,rimary Data

1)

(-

)-

Crom the above table it is found that most of the respondents bet een age group of *:=.6 are of the opinion that ,erformance based re ards are being practiced in Bata India 4imited$ "hus e can conclude that employees ho are %:=.6 years of age have joined Bata due to better performance prospects$ Crom the above study it is found that ma+imum respondents ho have selected performance based re ards are because people in this age group are interested in performance based re ards hich is offered by Bata$

.6

"able .$1* O!inion about t$e remuneration o##ere

The remuneration offered 3ighly 4atisfactory 5ndecided 4atisfactory 6issatisfactory & 2..*1 1 2/.11 1 2).*1 4 / 2.1..1 1. 2*..(1 12/-./1 1& 2.-1 4/ & 21..&1 & 2..*1 & 21(.(1 ) 1 24.(1 1 11 (100) &( 21--1 11 21--1 1' 21--1 )-

The a"erage income of the respondent elo% )-7--)-7---,.-7--.-7---,17-7--17--7--- and abo"e Total 21 e8pressed as a+

Total

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents irrespective of all income group are satisfied ith the remuneration being offered by Bata India 4imited$ "hey feel that Bata India 4imited provides them a good remuneration hich helps motivates them to or! better$ Crom the above study it is found that of the respondents are satisfied ith the remuneration being offered to them as they feel it as a motivating factor to them$

.:

"able .$1. 9pinion about the incentives offered

The a"erage income of the respondent 98cellent The incentives offered by the company Moderate 0oor :ery 0oor Total

:ery Good elo% )-7--)-7---, .-7--' 24'.'1 . 2(4..1 ' 24'.'1 * 24).*1 ) 2'4.'1 1& 2'&.&1 ' 24'.'1 . 2'(;(1 1 24.(1 1 24.(1 11 21--1

1 24.(1 1 2/.11

%* (100)
11 21--1

.-7---, 17-7--17--7--and abo"e

16 (100)

"otal () & e+pressed as a O -ourcesB ,rimary Data

&'

(1

)-

Crom the above table it is found that 6%$%O of the respondents belonging to the income group of :0000 =<00000 feels the incentives being offered by Bata India .;

4imited is moderate$ "hey fee that the incentives provided by the company helps them to perform better in the organi/ations$ Crom the above study it is found that of the respondents feels that the incentives being offered are moderate$

"able .$16$ "he leave policy practiced in the organi/ation

The leave policy The age of the respondent elo% &' &),(' (),4' 4) and abo"e Total () expressed as a % 3ighly 4atisfactory 1 2'.)1 ( 2/.*1 4 4atisfactory 1( 2*&.&1 * 2**..1 &( 2*4.&1 & 21--1 4' 5ndecided 4 2&&.&1 & 2&&.&1 ( 2/.*1 / 6is, satisfactory & 2).'1 & 2 (100) )Total 1. 21--1 / (1 21--1

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents irrespective of all age group are satisfied ith the leave policy practiced by Bata India 4imited$ "hey feel that the organi/ation has a concern to their employees and they provides them leave hen they required$ Crom the above study it is found that of the respondents are satisfied ith the leave policy practiced by the organi/ation$ It acts as a motivating factor to them$

.<

"able .$1: "he leave policy being practised

The lea"e policy The family si<e =ne T%o Three Four Fi"e and abo"e Total 21 e8pressed as a + 3ighly 4atisfactory 1 14.(+ 1 *.*+ .-+ 1 ..(+ 1 ).*+ 4 ).*+ 4atisfactory ) .'.*+ . )1.'+ 1*)./+ * '..(+ 14 /(.(+ 4' *'.-+ 5ndecided .-+ ( &(.1+ & 1'.4+ 4 ((.(+ .-+ / 1'.-+ 6is, satisfactor y .-+ 1 *.*+ 1 *.*+ .-+ .-+ & (.(+ Total

* 1--.-+ 1( 1--.-+ 1( 1--.-+ 1& 1--.-+ 1' 1--.-+ )1--.-+

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents ith the family si/e of 6 K above are satisfied ith the leave policy being practiced by Bata India 4imited$ Crom the above study it is found that of the respondents are satisfied ith the leave policy being practiced$

.@

"able .$1; -atisfaction level of the medical allo ance being offered
The medical allo%ance 98cellent The gender of the respondent Male & 4.(+ Female 1 *.*+ Total 21 e8pressed as a + ( '.-+ :ery Good &/ )1.*+ ) 4).&+ (' '..(+ Moderate 1( &*.*+ 4 (-..+ 1* &..(+ 0oor ( ).4+ & 1'.4+ ' ..(+ 4* 1--.-+ 1( 1--.-+ )1--.-+ Total

-ourcesB ,rimary Data Crom the above table it is found that most of the male respondents are more satisfied ith the medical allo ance being provided by the Bata India 4imited$ "he respondents feel that the company follo s good medical allo ance policies$ Crom the above study it is found that of the respondents are satisfied ith the medical allo ance being practiced$

60

"able .$1< 9pinion on the medical allo ance practised

The medical allo%ance 98cellent The family si<e =ne 1 14.(+ T%o Three Four Fi"e and abo"e Total 21 e8pressed as a + .-+ .-+ .-+ & 1(.(+ ( '.-+ 4 '*.1+ / )/.&+ / )/.&+ ) '-.-+ * 4).*+ (' '..(+ 1 14.(+ 4 (-..+ 4 (-..+ 4 ((.(+ 4 &).*+ 1* &..(+ 1 14.(+ .-+ .-+ & 1).*+ & 1(.(+ ' ..(+ * 1--.-+ 1( 1--.-+ 1( 1--.-+ 1& 1--.-+ 1' 1--.-+ )1--.-+ :ery Good Moderate 0oor Total

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents are satisfied ith the medical allo ance being practiced by Bata India 4imited$ "he family si/e of t o and three are more satisfied ith the medical allo ance being practiced$ Crom the above study it is found that of the respondents are satisfied ith the medical allo ance benefit$ "he company gives them a support henever they need$

61

"able .$1@ 9pinion about the introduction of fle+ible or!ing hours

The fle8ible %or>ing hours system :ery important The gender of the respondent Male . 1*.-+ Female 1'.4+ Total 21 e8pressed as a + 1!mportant (* *..*+ / )/.&+ 4) 5ndecided 1 &.1+ 1 *.*+ & Not so important 1 &.1+ 1 *.*+ & 4* 1--.-+ 1( 1--.-+ )Total

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents feel that the introduction of fle+ible or!ing hours are important$ Mostly females respondents feel that it is better as they has to loo! after their homes as ell as their jobs$ -o they feel if they do not have any particular timings fi+ed then it ill be better for them$ Crom the above study it is found that of the respondents are in favour of introduction of fle+ible or!ing hours$ "hey feel that if it is being introduced then it ill enable them to perform better$

6%

"able .$%0 ,erformance of the employees based on individual target setting

!ndi"idual target setting 4trongly ?gree The age of the respondent elo% &' & 11.1+ &),(' 1 11.1+ (),4' 4 1&./+ 4) and abo"e 1 '-.-+ Total 21 e8pressed as a + . 1(.(+ ?gree 14 **..+ ) )).*+ &* .*.1+ 1 '-.-+ 4. .-.-+ 5ndecided 1 '.)+ 1 11.1+ .-+ .-+ & (.(+ 6isagree 1 '.)+ 1 11.1+ .-+ .-+ & (.(+ 1. 1--.-+ / 1--.-+ (1 1--.-+ & 1--.-+ )1--.-+ Total

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents ith age bet een *: =.6 feels that the individual target setting helps in better performance$ "hey feel that it gives them an inner motivation to perform better$ Crom the above study it is found that of the respondents are satisfied ith the individual target setting

6*

"able .$%1 ,erformance of the employees based on individual target setting

!ndi"idual target setting 4trongly ?gree The a"erage income of the respondent elo% )-7--1 /.1+ )-7---,.-7--1 4.(+ .-7---,17-7--4 ().4+ 17--7--- and abo"e & 1(.(+ Total 21 e8pressed as a + . 1(.(+ . *&.*+ &1 /1.(+ * )(.)+ 1& .-.-+ 4. .-.-+ 1 /.1+ .-+ .-+ 1 ).*+ & (.(+ 1 /.1+ 1 4.(+ .-+ .-+ & (.(+ 11 1--.-+ &( 1--.-+ 11 1--.-+ 1' 1--.-+ )1--.-+ ?gree 5ndecided 6isagree Total

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents ith the average income of 100000 K above feels that the individual target setting helps in better performance$ It acts as a motivating factor to perform better$ Crom the above study it is found that most of the respondents are satisfied ith the individual target setting$

6.

"able .$%% ,erformance of the employees based on individual target setting

!ndi"idual target setting 4trongly ?gree The gender of the respondent Male * 14./+ Female 1 *.*+ Total 21 e8pressed as a + . 1(.(+ ?gree (. .-./+ 1*)./+ 4. .-.-+ 5ndecided 1 &.1+ 1 *.*+ & (.(+ 6isagree 1 &.1+ 1 *.*+ & (.(+ 4* 1--.-+ 1( 1--.-+ )1--.-+ Total

-ourcesB ,rimary Data Crom the above table it is found that most of the male respondents agree that the individual target setting helps in better performance$ -pecially male respondents agreed that the individual target setting helps them to perform better$ Crom the above study it is found that most of the respondents are satisfied ith the individual target setting$ "hey feel that it gives them a sense of competition amongst them to perform better$

66

"able .$%* Does team re ards helps in efficiency of the member

The e8tend of team re%ards increasing efficiency To full e8tent The age of the respondent elo% &' ' &*..+ &),(' 1 11.1+ (),4' 4 1&./+ 4) and abo"e .-+ Total 21 e8pressed as a + 11).*+ 0artially 11 )1.1+ . .../+ &( *4.&+ & 1--.-+ 44 *(.(+ Not >no%n 1 '.)+ .-+ ( /.*+ .-+ 4 ).*+ :ery little 1 '.)+ .-+ .-+ .-+ 1 1.*+ Not at all .-+ .-+ 1 (.&+ .-+ 1 1.*+ 1. 1--.-+ / 1--.-+ (1 1--.-+ & 1--.-+ )1--.-+ Total

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents ith the age group of *:=.6 feels that the team re ards help in increasing the efficiency of the members$ "he respondents specially in the age group of %:=*6 agrees as they are more career conscious$ "hey feel that it enables them to achieve target fast$ Crom the above study it is found that most of the respondents feels that the team re ards help in increasing the efficiency of the members

6:

"able .$%. Does team re ards helps in efficiency of the member

The e8tend of team re%ards increasing efficiency To full e8tent The a"erage income of the respondent elo% )-7--.-+ )-7---,.-7--' &1.*+ .-7---,17-7--( &*.(+ 17--7--- and abo"e & 1(.(+ Total 21 e8pressed as a + 11).*+ / .1..+ 1' )'.&+ * )(.)+ 1( .).*+ 44 *(.(+ 1 /.1+ & ..*+ 1 /.1+ .-+ 4 ).*+ 1 /.1+ .-+ .-+ .-+ 1 1.*+ .-+ 1 4.(+ .-+ .-+ 1 1.*+ 0artially Not >no%n :ery little Not at all Total

11

1--.-+

&(

1--.-+

11

1--.-+

1'

1--.-+

)-

1--.-+

-ourcesB ,rimary Data Crom the above table it is found that most of the respondents ith the average income of 100000 and above feels that the team re ards help in increasing the efficiency of the members$ It enables them to perform better$ Crom the above study it is found that most of the respondents feels that the team re ards help in increasing the efficiency of the members

6;

"able .$%6 >ffect of motivation on performance -trongly Agree Agree 1< *% (*0) (6*$*) 16 (%6) %@ (.<$*) %6 (.1$;) %1 (*6) 1: (%:$;) Undecided Disagree -trongly Disagree ; * 0 :0 (1;) (6) (100) 1. (%*$*) 1; (&..(1 1< (*0) %1 (*6) % (*$*) * (6$0) 10 (1:$;) ; (11$;) :0 (100) :0 (100) :0 (100) :0 (100)

9nrichment and 9mpo%erment

"arget -etting

Fuality of or! 14 2&(.(1 9f life ,articipative 11 21..(1 Management Management By 14 9bjectives(MB9) 2&(.(1 -ourcesB ,rimary Data

1 (1$;) % (*$*)

Crom the above table e can find out the motivating factors hich influences the performance$ It is evident from the study that most of the respondents(6*$*O) agrees that Bata helps in enriching and empo ering them professionally$ It is also found that .<$*O of the respondents feels that the policy of target setting has enabled them to perform better$ "he majority of the respondents(.1$;O) are of the opinion that Bata has motivated them to achieve their targets$ Most of them feel that Bata has given them due considerations in the management decision ma!ings$ It is also found that majority of the respondents are undecided hether MB9 is beneficial for them or not$ Cactorisation has been used to analyse the data$

6<

CHAPTER (IVE SUMMARY O( (INDIN)S4 CONCLUSION AND SU))ESTION+ -.B (INDIN)S+

In today2s global environment organi/ations strive to ards having a productive group of employees, but this cannot happen only by selecting and developing personal in a proper ay$ Individuals ith e+tra ordinary competence can be hired but still un organi/ation cannot be sure that they ill perform satisfactorily$ "he major ingredient is motivation hich activates the potential of employees$ Crom the data analysis the findings are as follo sB Most of the sales representative are the age group of %:=*6 "he average income of ma+imum sales representative e+ceeds 8s$1,00,000#= "he majority of sales representative selected the job considering good salary offered by Bata India 4td$ Ma+imum sales representative are satisfied offered$ "he majority of sales representative agree the salary offered by Bata India 4td$ is o n path ith that of the industry standards$ Ma+imum sales representative are satisfied by the incentive scheme being practiced$ 6@ ith the remuneration being

 Majority of sales representative are e+tremely satisfied of the company$

ith the leave policy

Ma+imum sales representative consider the medical allo ances benefit to be good$ Majority of sales representative consider fle+ible important$ Ma+imum sales representative consider individual target setting to be very important$ Majority of sales representative consider team re ards play a vital role in increasing individual efficiency$ Ma+imum sales representative consider the fringe benefits programme practiced presently promotes and protects their ell being$ Majority of sales representative consider the system of suggestion schemes does not lead to deriving benefits and re ards$ Ma+imum sales representative consider the job facilities being offered are satisfactory$ Majority of sales representatives are satisfied on discounts they receive on companies2 products$ or!ing hours are very

-.6 CONCLUSION "he foot ear industry is one of the fastest and ever gro ing industry in the orld
many multi national companies are operating in this sector one of the important peculiarities about this industry is that it is lo margin industry$ India ith its position of second largest populated country in the orld is the most

attractive mar!et for all industrial giants$ Motivation is an important concept that has been receiving considerable attention from organi/ation the increasing attention paid to motivation is justified because of various reasons, such as Motivated employees come out ith ne ays of doing jobs :0

Motivated employees are quality oriented Motivated employees are more productive Any ne technology needs motivated employees to adapt it successfully

7o ever any motivation technique adopted demerits that is

ill have its o n merits and

here the role of human resources management is at its

prime to decide hat technique to adopt and hat not to$

-.0 RECOMMENDATIONS : SU))ESTIONS

"he sales representatives of Bata India 4imited are e+erting a great effort to perform because the present motivational techniques adopted by the company are proving to be in the desired direction$ Crom my study I have found some facts and some recommendations hich may be beneficial for the company to !eep the motivational levels at desired position$ As the company practices employee suggestions schemes, there is a felling among the sales representatives that they suggestion offered by them if proved to be beneficial for the organi/ation do not lead to re ards hence the company should !eep the employees motivated by giving them suitable re ards and recognition for effective suggestions$ "he benefits offered by the organi/ation are proving to be effective in motivating the employees as most of the sales representatives are satisfied ith the benefit system, ho ever the organi/ation can adopt the system of fle+ible benefits hich ill give sales representatives a menu of benefits from hich they can choose or tailor their benefits according to their individuals needs and ants$

:1

"he system of job rotation ill also !eep the motivation level as repetation of same type of job may lead to boredom$

Bata India ltd should organi/e programmes for representatives hich ill help them develop close relationships and give them a chance to interact ith other members of the company$

BIBLIO)RAPHY

Boo>s
8obin , -tephen(%000) 9rganisation Behaviour ?e Delhi ,rentice 7all of India$ 4uthans Cred(1@@<) 9rganisation Behaviour, >ighth >dition, McEra = 7ill International$ I Ash athappa (%00%) 7uman 8esource and ,ersonel Management, "hird >dition, "ata McEra =7ill ,$ -ubba 8ao(%00.) Management and 9rganisation Behaviour Iothari 1$8(%00.) 8esearch Methodology Methods and "echniques$

?ebsites httpB## httpB## $Bataindia $com#page$phpL !on R 6S%S0$ $Bataindia $com#page$phpL !on R 6S0S0
:%

httpB## httpB## httpB## httpB##

$Bataindia $com#page$phpL !on R %R0 $Coot earhistory$com#highrenbg$shtml $Coot earhistory$com#manaristdg$shtml $ncbi$nlm$nih$gov#entre/#query#statics#overvie $html

(a)
FUESTIONNAIRE & )omprehensive $tudy on Employee Motivation at Bata India limited
Dear Sir M Ma am4 I4 PAYEL SOOR student of final semester MBA at 3ristu .a*anti Co""e'e o# Mana'ement : Te2$no"o'*4 as a part of my curriculum have underta!en the project on AEm!"o*ee Moti;ationH ith reference to Bata In ia Limite 4 Ban'a"ore. I ould be grateful if you can !indly co=operate ith me by spending your precious time and providing me valuable information needed for the project$ Any information received from you ill be !ept strictly confidential$

PART 7 A
1$ ?ame B %$ BranchB *$ Age B b$ b# %:=*6 d$ .: K above b$ Cemale a$ belo %6 c$ b# *:=.6 .$ -e+B a$ Male 6$ DesignationB HHHHHHHHHHHHHHHHHHHHHH$$ :$ Average incomeB :* HHHHHHHHHHHHHHHHHHHHH HHHHHHHHHHHHHHHHHHHHH$

a$ Belo :0000 c$ b# <0000=100000 ;$ Camily si/eB a$ 9ne d$ Cour @$ ?o of promotionsB b$ " o

b$ b# :0000=<0000 d$ 100000 K above c$ "hree

e$ Cive K above HHHHHHHHHHHHHHHHHHHHHH$

<$ ?o of years of serviceB HHHHHHHHHHHHHHHHHH$ 10$ ?o of orders per dayB HHHHHHHHHHHHHHHHHHHHHH$ 11$ ?o of or!ing hours in a day B HHHHHHHHHHHHHHHHHHH 1%$ ?o of leaves availedB HHHHHHHHHHHHHHHHHHHHHHH

<b= PART5B
$1*$ 3hat is the reason for selecting your present jobL a$ Eood salary c$ 5ob -ecurity e$ Better career g$ Incentives# 8e ards b$ Multi ?ational 1ompany d$ Criendly atmosphere f$ 1loser to residence g$ 1hallenging

1.$ 3hat are the types of re ards practiced in the organi/ationL a$ Membership K -eniority based re ards b$ 5ob status based re ards c$ 1ompetency based re ards d$ ,erformance based re ards 16$ 3hat is your opinion about the remuneration offered by the companyL a$ 7ighly satisfactory b$ -atisfactory :.

c$ Undecided

d$ Dissatisfactory

1:$ 3hat is your opinion about the incentives offered by the companyL a$ >+cellent d$ ,oor a$ 7ighly satisfactory d$ Dissatisfactory <2= 1<$ 3hat is your opinion about the medical allo ance benefit offered by the companyL a$ >+cellent d$ ,oor 1@$ 3hat is your opinion about the system of introducing fle+ible or!ing hours in the companyL a$ Gery important d$ ?ot so important %0$ Do you thin! that the practice of individual target setting helps in better performanceL a$ -trongly agree d$ Disagree %1$ Do you feel that the team re ards increases the efficiency of membersL a$ Tes b$ ?o b$ Agree c$ Undecided b$ Important c$ Undecided b$ Gery good c$ Moderate b$ Gery good e$ Gery poor b$ -atisfactory c$ Moderate c$ Moderate

1;$ 7o is the leave policy practiced by the organi/ationL

:6

%%$ If yes, then to hat e+tent does the team re ards helps in increasing the efficiency of the membersL a$ "o full e+tent d$ Gery little b$ ,artially e$ ?ot at all c$ ?ot !no n

%*$ Does the fringe benefits programme presently practiced promotes and protects your ell beingL a$ Tes b$ ?o < = %.$ If the company ants to offer additional fringe benefits in either cash or !ind, please indicate your preferenceL 1ash Iind

%6$ Do you feel that the system of suggestion scheme adopted by the organi/ation has helped in deriving benefitsL a$ Tes b$ ?o

%:$ 3hat is your opinion about the e+tent of job facilities offered by the companyL a$ Delightful d$ ?ot satisfactory b$ -atisfactory e$ ,oor c$ Moderate

%;$ 3hat do you feel about the level of discounts offered by the companyL a$ Gery high d$ 4o b$ 7igh e$ Gery lo c$ Medium

%<$ ,ic! out the most important motivating factor for the employee performance from the follo ingB a$ 8emuneration offered ::

b$ Incentives given c$ 4eave policy practiced d$ Medical allo ance benefit e$ Introduction of fle+ible or!ing hours f$ Individual target setting <e= g$ "eam re ards h$ Cringe benefits %<$ ,lease e+press your agreement# disagreement to the follo ing statementsB -trongly Agree Un!no n Disagree -trongly Agree a$ Bata India 4imited has enriched K empo ered me professionally b$ "arget setting has enabled me to perform better c$ "he quality of or! life in Bata India 4imited motivates one to achieve target$ d$ I am given considerations in management decisions$ e$ Management by 9bjective is beneficial for all$ disagree

:;

%;$ BA"A India 4imited is seriously revie ing the e+isting 7$8 practices to enhance the motivational level of its sales representatives, !indly give * most important suggestions that can further improve the degree of motivationB 1$ HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH %$ HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH *$ HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

THAN3 YOU

:<