The Coca-Cola Company Introduction of the Coca-Cola Company

The Coca-Cola Company The Coca-Cola Company is heartquartered in Atlanta, Georgia in United States which is the country of origin of the company. The Coca-Cola Company was established by Asa Candler in 1892. Muhtar Kent who was born in 1952 in New York, United States is currently the Chairman and Chief Executive Officer (CEO) of The Coca-Cola Company and he is also stick with the operation of the company. The Coca-Cola Company establishes its firm in the worldwide areas and currently sells its products to over 200 countries. The firm operations are divided into several geographies which are Eurasia and Africa, Europe, Latin American, North American and Pacific. The Coca-Cola Company is a beverage company which produces more than 3000 beverage products. The Coca-Cola Company is also a manufacturer, distributor, bottler, and marketer of non-alcoholic beverage concentrates and syrups. Under the implementation of the Coca-Cola system, the Coca-Cola Company has to cooperate with over 300 bottling partners worldwide. The company manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute the final branded beverages to our customers and vending partners, who then sell our products to consumers. The company has 92800 worldwide associates around the world live and work in the market the company serves. In 2009, The Coca-Cola Company outputted 24.4 billions unit cases products and the sales revenue of The Coca-Cola Company for the year is 30990 millions. The company produces the products such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company has four of the worlds top five nonalcoholic sparkling beverage brands which are Coca-Cola, Diet Coke, Sprite and Fanta.

Full Description
The Coca-Cola Company, incorporated in September 1919, is a beverage company. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite. The Companys segments include Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate. On December 30, 2011, the Company acquired Great Plains Coca-Cola Bottling Company (Great Plains) in the United States. During the year ended December 31, 2011, the Company acquired the remaining interest in Great Plains and Honest Tea, Inc. (Honest Tea). In December 2011, the Company acquired an additional minority interest in Coca-Cola Central Japan Company (Central Japan). In September 2012, it acquired approximately 50% equity in Aujan Industries beverage business. In January 2013, Sacramento Coca-Cola Bottling Company announced that it had been acquired by the Company. The Company markets, manufactures and sells beverage concentrates, sometimes referred to as beverage bases, and syrups, including fountain syrups, and finished sparkling and still beverages. Outside the United States, it also sells concentrates for fountain beverages to its bottling partners. The Company sells sparkling beverages and a variety of still beverages, such as juices and juice drinks, energy and sports drinks, ready-to-drink teas and coffees, and

certain water products, to retailers or to distributors, wholesalers and bottling partners who distribute them to retailers. In addition, in the United States, it manufactures fountain syrups and sells them to fountain retailers, such as restaurants and convenience stores who use the fountain syrups to produce beverages for immediate consumption, or to authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers. The Company manufactures, markets and sells Leao / Matte Leao teas in Brazil through a joint venture with its bottling partners. During 2011, the Company introduced a variety of brands, brand extensions and beverage products: the Latin America group launched Frugos Sabores Caseros; in the Pacific group, Fanta, a fruit-flavored sparkling beverage, was relaunched in Singapore and Malaysia; Real Leaf, a green tea-based beverage, launched two varieties in Vietnam; and in South Korea it introduced three flavor variants of the Georgia Emerald Mountain Blend ready-to-drink coffee beverage and Burn Intense, an energy drink; the Europe group launched Powerade ION4 in Denmark, Norway, Sweden and France, France launched Powerade Zero; in the Eurasia and Africa group, Turkey launched Cappy Pulpy, and India launched Fanta Powder, an orange-flavored powder formulation; Schweppes Novida, a sparkling malt drink, was launched in Kenya and Uganda; and in Uganda CocaCola Zero was launched; in Egypt, it launched Cappy Fruitbite; and Schweppes Gold, a sparkling flavored malt drink, and in Ghana, it launched Schweppes Malt, a dark malt drink. During 2011, the Company sold approximately 26.7 billion unit cases of its products. The Companys core sparkling beverages include Coca-Cola, Sprite, Fanta, Diet Coke / Coca-Cola Light, Coca-Cola Zero, Schweppes, Thums Up, Fresca, Inca Kola, Lift and Barq's. Its energy drinks include Burn, Nos and Real Gold. Its juices and juice drinks include Minute Maid, Minute Maid Pulpy, Del Valle, Simply, Hi-C, Dobriy and Cappy. The Companys other still beverages include glaceau vitaminwater and Fuze. The Companys coffees and teas include Nestea teas, Georgia coffees, Leao / Matte Leao teas, Sokenbicha teas, Dogadan teas and Ayataka teas. Its sports drinks include Powerade and Aquarius. The Companys waters include Ciel, Dasani, Ice Dew, Bonaqua / Bonaqa and Kinley. The Company competes with PepsiCo, Inc., Nestle, Dr Pepper Snapple Group, Inc., Groupe Danone, Kraft Foods Inc. and Unilever.

At Coca-Cola India we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Road map" for winning together with our bottling partners. Our Mission

Our Road map starts with our mission, which is enduring. It declares our purpose as a Company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference Our Vision Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities Productivity: Be a highly effective, lean and fast-moving organization Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners Be accountable for our actions and in actions Steward system assets and focus on building value

Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didnt Be the Brand Inspire creativity, passion, optimism and fun

At the core of our business in India, as in the rest of the world is our production and distribution network, which we call the Coca-Cola system. Globally, the Coca-Cola system includes our Company and more than 300 bottling partners. The Coca-Cola Company manufactures and sells concentrate and beverage bases. Our authorized bottlers combine our concentrate or beverage bases as the case may be with sweetener (depending on the product), water or carbonated water to produce finished beverages. These finished beverages are packaged in authorized containers bearing our trademarks -- such as cans, refillable glass bottles, non-refillable PET bottles and tetra packs -- and are then sold to wholesalers or retailers. In India, additionally, the Company also sells certain powdered beverage mixes such as Vitingo and Fanta Fun Taste. Our beverages reach our ultimate consumers through our customers: the grocers, small retailers, hypermarkets, restaurants, convenience stores and millions of other businesses that are the final points of distribution in the Coca-Cola system. What truly defines the Coca-Cola system, and indeed what makes it unique among businesses, is our ability to create value for our customers and consumers. In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The CocaCola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India.

1950 1958 1973 1977

Coca-Cola bottling plant opens in New Delhi Concentrate plant opens in India 22 bottling plants operate in 13 states Coca-Cola and 38 other companies refuse to dilute stake, formally withdraws from Country in 1978 1992 Re-enters India

In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute

beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India.

Coca-Cola worldwide and in India The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most-valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other beverages, including diet and light soft drinks, water, juices and juice drinks, tea, coffee and sports drinks. Through one of the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.8 billion servings each day. Coca-Cola in India is the country's leading beverage Company with an unmatched portfolio of beverages. The Company manufactures and markets leading beverage brands like CocaCola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid 100%, Burn, Kinley and Georgia range of tea and coffee. One of the early investors in India, the Coca-Cola system provides direct and indirect employment to more than 1, 50,000 people. The Company has more than 1.7 million retailers and our business has a multiplier effect on employment and earning opportunities. Coca-Cola in India is one of the largest domestic buyer of certain agricultural products like sugar, mango pulp etc. The Company's business also positively impacts industries like glass, plastics, resin manufacturers, sugar, automobiles, white goods manufacturers, banking etc. The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - "The Coca-Cola Company exists to benefit and refresh everyone that it touches". This basic proposition entails that the Company's business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola in India provides extensive support for community programs across the country, with a focus on education, health and water conservation. The system has installed more than 500 rain water harvesting structures in the country. The system has also undertaken the rejuvenation and reconstruction of several traditional water bodies including check dams. The Coca-Cola system is committed to work with communities across India in its effort to contribute to mutual growth and development

From the CEO's Desk Dear Friends, 2011 has been an eventful year for the company. We have grown our volumes, made effective technological innovations, developed long standing partnerships with a number of

organizations and continued to build our portfolio of brands. India is a strategic market for The Coca-Cola Company. The Company announced a $ 2 Billion investment in India, in the next 5 years beginning 2012, which is directed at realizing the tremendous opportunity that exists in this market. The investment represents our commitment to continued innovation, consumer marketing and brand building, expansion of distribution and our manufacturing capacity and creates economic growth and opportunities for the local community. The India and South West Asia Business Unit is on track to achieve our 2020 goals, although there is a long way to go. Our India business has been growing for the last 22 quarters and 16 of these quarters have seen double digit growth. We are working to maintain this growth momentum and realize the potential in this market. India ranks among the top ten markets of The Coca-Cola Company in volume terms and is the largest market in the Eurasia and Africa Group. Last year, was a year of good results. Two of the Company's core sparkling brands1 - Thums Up and Sprite - were the country's top selling soft drink brands. Trademark Coca-Cola was one of our fastest growing sparkling brands and Maaza2 was India's largest selling juice drink. Coca-Cola was recognized as India's most trusted beverage brand3 as well as the most exciting youth brand in the country4. Coca-Cola India also ranked amongst the top five most respected FMCG companies in India5 . The Company launched Coke Studio, a fusion music show in partnership with MTV, which became a national phenomenon with 712,000 Facebook fans, over 2.5 million hits on YouTube and close to 10 million downloads on mobile platforms. Sustainability remained a key focus area for the Company and together with our bottling partners; we accomplished many of our goals, including achieving a net zero balance with regard to groundwater usage in India. We are well integrated with our local communities and are doing our bit to contribute to economic and social growth. We launched the 'Coca-Cola NDTV Support My School' campaign, which is aimed at creating more than 100 model schools in India. Each of the 100 schools will receive improved access to water and gender-specific sanitation, infrastructure for water conservation and rainwater harvesting, landscape improvement, library construction, teacher training, and new sports facilities. We also collaborated with Jain Irrigation to launch Project Unnati- an Ultra High Density Plantation technology for farmers in Andhra Pradesh, which will lead to better productivity in the Mango belt, train farmers on water conservation and sustainability. An example of innovating in India for Indian conditions was the launch of, eKOcool, a solar powered refrigerator, which overcomes the barrier of grid power availability and provides growth opportunities for many small business enterprises. The refrigerator is also equipped with a solar mobile charger and a lantern which provide additional income generation for the outlet. We actively supported grassroots level sports programs to encourage active, healthy living such as the Coca-Cola Under-16 Cup cricket tournament, the Coca-Cola Mir Iqbal Hussain Trophy football tournament and Sprite Gully Cricket. Collectively these programs are engaging more than 50,000 youth in healthy active living programs. As we work towards continuing our growth momentum in 2012, we remain committed to

work with communities across the country for our mutual growth and development; and I look forward to your continued support in carrying the growth momentum forward. Best Regards Atul Singh, President & CEO, Coca-Cola India & South West Asia 1Source - AC Nielsen 2Source - AC Nielsen 3Source - Brand Equity, Most Trusted Brands Survey 2011 4Source - Brand Equity, Most Exciting Youth Beverage Brands Survey 2011 5Source - Business World Most Respected Companies Survey 2011

Since our first soda fountain sales in 1886, we have played a role in driving marketplace innovation and catalyzing growth in local economies where we operate. Today we lead the beverage industry with more than 500 beverage brands across the world including four of the top five sparkling brands. But while our business opportunities are enormous, our commitment to the consumers and the communities in which we operate is even greater. Atul Singh, President & CEO, India and South West Asia leads the Companys operations in India, Nepal, Bhutan, Bangladesh, SriLanka and Maldives. In our journey to become a profitable, sustainable growth company, our management structure has evolved to sharpen external focus on the marketplace with greater speed, productivity and effectiveness.

Atul SinghPresident & CEO, Coca-Cola India and South West Asia Atul Singh is the President & CEO of Coca-Cola India and South West Asia Business Unit, a responsibility that he took over on September 1, 2005. He is responsible for Coca-Cola's operations in India, Sri Lanka, Bangladesh, Bhutan, Nepal and the Maldives. Under his stewardship, Coca-Cola's business in India has made strides in all facets of its operations and has reported twenty five consecutive quarters of growth of which nineteen quarters have registered double digit growth. Atul joined The Coca-Cola Company in 1998 as Vice President, Operations of Coca-Cola, India Division. He led the Franchise Operations and Key Accounts group of the India Division from 1998 to 2001. Atul then moved to China and served as the President of the East, Central and South China Division. Under his leadership, mainland China operations were among the fastest growing Coca-Cola businesses. Atul is an independent Director on the Board of Bata India Ltd and has also been appointed as a Director on the Boards The Coca-Cola Bottling Company of Saudi Arabia and The Coca-Cola Bottling Company of Egypt. He is on the Board of AMCHAM India and has been

its past Chairman on two occasions. Atul is also the Chairman of the Sports Committee of Confederation of Indian Industry (CII) having earlier chaired CII's National Committee on Rural Development and the National Committee on CSR. He is a part of the National Executive of Federation of Indian Chambers of Commerce and Industry (FICCI), having earlier led the Sports Committee of FICCI for three years. Atul is a member of the Advisory Board of AIESEC, the world's largest student organization and a member of the Young Presidents' Organization, a global body dedicated to creating 'Better Leaders through Education and Idea Exchange'. He is also on the advisory board of Catalyst, a leading global non-profit membership organization founded in 1962, focused on expanding opportunities for women and business. With more than 500 preeminent corporations as members, Catalyst has been contributing towards women's progress in the workplace over the last five decades Prior to joining Coca-Cola, Atul worked with The Colgate Palmolive Company for 10 years and held several key positions including Country General Manager, Nigeria (1995-1998), Finance Director and then Country General Manager, Romania (1992-1995) and Finance Manager, Body Care Division, USA (1990-1992). Before joining Colgate, Atul worked as an Auditor with Price Waterhouse in New York. Atul is an alumnus of the prestigious St. Xavier's College of Kolkata, India from where he majored in Commerce (Honors). Atul holds an MBA degree from Texas Christian University, USA. He has lived and worked in the four continents of Asia, Africa, Europe and North America.

The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1.7 million retailers. Today, our brands are the leading brands in most beverage segments. The Coca-Cola Company's brands in India include Coca-Cola, Fanta Orange, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients). In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The CocaCola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India.

The Coca-Cola Company has invested nearly USD 2 billion in its operations in India since its re-entry back into India in 1992. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world. The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2.1. This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will be twice of that. In terms of employment, the NCAER study notes that "an extra production of 1000 cases generates an extra employment of 410 man days." As a Company, our products are an integral part of the micro economy particularly in small towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is amongst the largest domestic buyers of certain agricultural products. As an industry which has strong backward and forward linkages, our operations catalysis growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial and agricultural products. Our operations also lead to incremental growth for enterprises engaged in post-production activities like merchandising, marketing and sales. In addition, we share best practices and technological advancements with our suppliers, vendors and allied industries which often lead to improvement in the overall standards of quality across industries. The Coca-Cola Company has always placed high value on good citizenship. Our basic proposition entails that our Company's business should refresh the market; enrich the workplace; protect and preserve the environment; and strengthen the community. We leverage our unique strengths to actively support and respond to local needs -- be it the need for education, health, water or nutrition. We have used our distribution network for disaster relief, our marketing prowess to raise awareness on issues such as PET recycling, and our presence in communities to improve access to education and potable water. The Coca-Cola India Foundation is now taking forward in the community at large, projects and programs of social relevance to carry forward the message of inclusive growth and development. For more details on activities of the Coca-Cola India Foundation, please visit the website of the CocaCola India Foundation, www.anandana.org.

Coca-Cola India operations are fully integrated into the governance structure of The CocaCola Company, including two important codes: (a) The Code of Business Conduct outlines expectations for employees to comply with the law and act ethically in all matters. The Code remains applicable to all employees of The Coca-Cola Company and its majority-owned subsidiaries. More details on the code can be accessed at our corporate website http://www.thecocacolacompany.com/ourcompany/business_conduct.html. Anti-Bribery Policy: The Coca-Cola Company and its subsidiaries are committed to doing business with integrity. This means avoiding corruption of all kinds, including bribery of government officials. We will abide by all applicable anti-bribery laws, including the U.S. Foreign Corrupt Practices Act, and local laws in every country in which it does business. The

Company is a signatory to the United Nations Global Compact, by which it is committed to work against corruption and bribery around the world. The Company also has incorporated a prohibition against bribery into its Code of Business Conduct. This anti-bribery policy provides compliance requirements to prevent improper payments and to ensure accurate reporting of permissible payments under all applicable anti-bribery laws. (b) The Code of Business Conduct for Suppliers seeks to extend and clarify similar ethical expectations to our suppliers. The Supplier Code became effective in February 2008. Both the Code of Business Conduct and the Supplier Code highlight the EthicsLine reporting service, through which individuals can confidentially ask questions or report concerns to an independent administering party. More details on the Code of Business Conduct for Suppliers can be accessed at http://www.thecoca-colacompany.com/citizenship/pdf/COBC_Suppliers.pdf More information is available online at www.thecoca-colacompany.com.

Ours is a Company committed to achieving the highest standards of governance, and we continuously engage with our stakeholders, seeking their inputs to further refine our strategy and operations. As part of our commitment, Coca-Cola India has constituted the following Advisory Boards: India Advisory Board The India Advisory Board guides our Company on various issues including future strategies, corporate citizenship and corporate governance. Mr. Naresh Chandra, former Ambassador of India to the United States, who also headed the Government of India committee on Corporate Governance, is the Chairman of the Board. The Advisory Board meets three to four times a year and reviews the performance of the Company. It also guides our Companys management on various operational and environment-related matters to help us formulate short- and long-term strategies. Advisory council on Environment and Sustainability The Advisory council on Environment and Sustainability (ACES) guides our company to preserve, protect and enhance the environment and natural resources. The ACES also helps to ensure that our Company uses its resources and capabilities to provide active leadership on environment and sustainability related matters relevant to our business. The Council is chaired by General V.P. Malik (Retd), Former Chief of Indian Army, who has also been a member of the National Security Advisory Board and Honorary Advisor to the Center for Policy Research, New Delhi. Health and Wellness Advisory Council We believe that our industry has a role to play in helping Indian consumers lead healthier lives. Coca-Cola is committed to developing and launching a portfolio of products that enable the Indian consumer to lead healthier lives. The Health and Wellness Advisory Council (H&WAC) shares this belief and guides and assists our Company to (a) identify and highlight the evolving nutritional needs of Indian Consumers (b) suggest viable health & wellness solutions for beverage applications and (c) support consumer education programs that promote a healthy and active lifestyle. Coca-Cola India Foundation Advisory Board

Coca-Cola India Foundation has constituted an Advisory Board to advise it on its overall working, its mission objectives, functioning priorities and long term strategies best designed to achieve maximum public benefit. The Board constituted under the Chairmanship of Justice JS Verma, former Chief Justice of India, comprises eminent personalities who have provided distinguished service to public, social, charitable organizations / institution, and who have expertise in the field covered by the objects of the Foundation. This Board meets three to four times a year. More details on the boards and their members are available on our website http://www.coca-colaindia.com/aboutus/aboutus_cgovernance.aspx and www.anandana.org

Minute Maid 100% Juice Coca-Cola India Launched The Globally Successful Minute Maid 100% Juice In The Country. Launch further strengthens its diversified product portfolio and will provide more choice to consumers. more... Quick Facts

We've committed to include front-of-pack energy information on all Coca-Cola products by the end of 2011 In 2008, the Company and Foundation spent $9 million to support active, healthy lifestyle programs Today, there are over 800 low and no-calorie beverages in our portfolio worldwide.

Stakeholders recognize Coca-Cola India's efforts towards water stewardship and Sustainability the BU celebrates World Water Day Coca-Cola's commitment and continuous endeavors in the area of environment conservation,water stewardship and sustainability have been recognized at several stakeholder forums. These recognitions, coming around , this World Water Day are special as many of these awards are for its efforts to Reduce, Reuse and Replenish water. The Company was recently awarded the coveted Vishwakarma Award for its outstanding efforts in the field of Corporate Social Responsibility. Coca-Cola India received the award as a recognition for its rain water harvesting efforts in partnership with communities across the country. These awards have been instituted by the Construction Industry Development Council (CIDC) - the apex body established by the Planning Commission of India and the Construction Industry. CIDC is dedicated towards promoting best practices in the Indian construction industry. Coca-Cola India was also awarded the coveted Chanakya Awards 2011 by the prestigious Public Relations Council of India (PRCI) for using communication as a tool for creating awareness on water conservation. The award was presented to the Company in recognition of the communications tool- The Ripple Effect, developed for sharing best practices in Water

and Sanitation project of Coca-Cola and UN-HABITAT in India & Nepal. The award recognizes the Company's efforts in reaching out to the stakeholders and partners; a far reaching impact on water conservation, water access and sanitation; and creating a ripple effect by creating a partnership that blossomed into a partnership over nearly 20 NGOs, government department and institutions. The same project Ripple Effect- with UN Habitat was also awarded the coveted prize of 'Best Use of Public Relations for a Social Cause Award' at the First Indian PR and Corporate Communication Awards instituted by the leading communication house - Exchange4Media. Exchange4Media is one of the most credible and the largest source of media, advertising and marketing information in the country. PRCI also recognized the Company's efforts towards transparency and openness with respect to its stakeholders by awarding its corporate website the Silver award in the country's best website category. PRCI noted that the website had been used as a tool to interact and engage with stakeholders including former employees which further enhanced engagement. The Company's website is a one stop hub for information on economic, social and environmental matters on the Coca-Cola system in India. In addition, Coca-Cola India's New Year calendar based on the theme of environment and , sustainability has been recognized as an innovative and unique attempt at promoting environmental awareness in the country, by PRCI. PRCI noted while giving away the Silver Prize that, coming from a company that is known across the world for its brands and its marketing capability, the Environment calendar reflects its global focus on 'Sustainability". The calendar has been shared with more than 25,000 stakeholders across the country.

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The Coca-Cola System has policies and practices in place regarding marketing our beverages in a responsible manner. We are committed to creating accurate, age-appropriate advertising. We led the global beverage industry in adopting a global Advertising and Marketing to Children Policy, communicating our marketing guidelines and our respect for the role of parents in choosing beverage options for their children. We do not directly target children under the age of 12 in our marketing messages in our advertising, and we do not show children drinking any of our products outside of the presence of a parent or caregiver.

Coca-Cola Mir Iqbal Hussain Trophy Football Program Regular physical activity is essential to achieving an active healthy lifestyle. Among the physical activity programs that Coca-Cola supports in India is the Coca-Cola Mir Iqbal Hussain Trophy - a grass root level football initiative to discover budding football talent in

the country. This program is in partnership with the All India Football Federation (AIFF) which is affiliated to FIFA. 2009 was our first year of partnership with FIFA for this Under16 football tournament wherein an expected 6,000 young players participated. 16 young footballers who played in this tournament in 2009 were identified by the Technical team at AIFF and were sent to attend The Coca-Cola 2010 International Football Camp in South Africa from 15th-20th June, 2010. In 2010, the tournament has been further scaled up and will be played in 75 cities covering 1500 schools.

We believe that we have a responsibility to inform our consumers with fact-based ingredient and nutrition information for our products so they can make beverage choices that are in line with a sensible, balanced diet and active lifestyle. We also have a responsibility to respect and support our consumers and communities with advertising and marketing that is tasteful, truthful and responsible. We now provide basic nutrition information on all our product packages and labels. Infact, all the returnable glass bottles (RGBs) that we have purchased after March 19, 2009 have nutritional labeling on the bottles itself while for bottles that have been purchased prior to this date, we provide this information on the bottle closures (crowns). In addition, we have also made a global commitment to provide front-of-packaging (FOP) energy information (per serving) on nearly all of our packaging by the end of 2011. This is based on consumer insight that tells us that they want more nutrition information in an easyto-read, at-a-glance format.

The global nature of our business requires that the Coca-Cola system has the highest standards and processes for ensuring consistent product safety and quality from our concentrate production to our bottling and product delivery. We measure key product and package quality attributes to ensure our beverage products in the marketplace meet Company requirements and consumer expectations. Consistency and reliability are critical to our product quality and to meeting global regulatory requirements and Company standards.

Our goal is to safely return to communities and nature an amount of water equivalent to what we use in all of our beverages and their production. Returning what we use Water is the foundation of life and of every beverage we make. But within 20 years, twothirds of the worlds population may face severe water stress. Improving water quality and availability is vital to our business and the communities we serve. Its what drives our water stewardship commitment -- and our focus on reducing, recycling and replenishing.

Goal: Be the most efficient water user among peer companies. We believe that our first responsibility is to manage our own water resources in our operations wisely. Water is the most important ingredient in our beverages. Water is also used for beverage manufacturing processes such as rinsing, cleaning, heating and cooling. The Coca-Cola system in India has improved its water use efficiency (water usage ratio) by over 25 percent since 2005.

Drip irrigation projects The Coca-Cola system provides part funding to farmers to install the equipment while Krishi Vigyan Kendra provides the knowhow, training and insights to the farmers to carry out drip irrigation based farming. At the end of 2009, 113 drip-irrigation projects spread over an area of 56 hectares.

Goal: Return to the environment, at a level that supports aquatic life, the water we use in our manufacturing operations by the end of 2010 through comprehensive wastewater treatment. While we work to reduce our water use and improve our water efficiency for each litre of product we produce, we also are focused on recycling the water we use in our operations. Our global goal is to return all the water that we use for manufacturing processes to the environment at a level that supports aquatic life. In India, all our plants are already in compliance with this requirement. Typically referred to as wastewater, water used in our system operations is recycled through a treatment and cleansing process. This ensures that the quality of the wastewater meets applicable local laws and regulations before being released back into the environment. Treated wastewater is then used within our plants for utility purposes in boilers, evaporators, chillers and outside for landscape irrigation and dust control, reducing our use of external water resources. In our manufacturing plants, wastewater is a result of production processes, such as container-washing systems, line lubrication and equipment cleaning. The generated wastewater is fully treated at the on-site Effluent Treatment Plant (ETP) and this typically includes secondary treatment (including the collection of wastes, screening/settling of solids, biological treatment to remove nutrients and disinfection and disposal) to meet The CocaCola Company (TCCC) and the Indian Pollution Control Board (PCB) norms. It is pertinent to mention here that TCCC norms are typically more stringent than the local regulatory norms applicable to our Industry. Additionally, all the discharged waste water is measured and also used in many plants for developing green belt inside the plants. Thus, the treated waste water in large number of units complies with Zero Discharge norm of the PCB where in all the treated waste water is utilized within the plant premises for on-land discharge. The treated wastewater is also used for secondary purposes of the plant, such as toilet cleaning, floor wash etc which is in keeping with our policy to reduce water and use recycled water for secondary purposes within our plants.

Goal: Expand global support of healthy watersheds and sustainable community water partnerships. Water is a resource under great pressure globally. Population growth, climate change and global development will increase pressure on freshwater resources. Ingredients that rely on or impact freshwater resources may be challenged if effective use and replenishment practices are not in place. As we prepare our business for the future, we are working to sustain the availability of water for our products and communities. We work to balance the water we use in our finished beverages by participating in locally relevant water replenishment projects that support communities and nature. In India, our efforts to Replenish groundwater is focused on the creation of rainwater harvesting structures, construction of check dams, restoration of ponds and traditional water bodies and projects that help improve water use efficiency in agriculture like drip irrigation. For the projects that the Coca-Cola system undertakes in India, NGOs and local communities help identify priority areas and then the Company collaborates with local communities to establish rainwater harvesting partnerships. Our NGO partners implement the projects and mobilize community members to ensure that local knowledge plays an important part in planning and assessment. At the end of 2010, our system in India had installed more than 400 rainwater harvesting structures spread across 22 states. These structures have been installed in partnership with Resident Welfare Associations, Market Welfare Associations, Educational Institutions, Industry Associations, NGOs and local communities. We had also undertaken the restoration of several ponds including the historical Sarang pond in Sarnath and Lehartara pond in Varanasi. We had also constructed check dams in several areas of the country like at Kalahasti in Chittoor, in Andhra Pradesh, at Ramnagaram near Bangalore and at Wada near Mumbai. These initiatives are helping us reach our goal of reaching a zero water balance with respect to groundwater usage. By achieving a zero water balance with respect to groundwater usage, the Coca-Cola system in India will create a rainwater harvesting potential equivalent to the amount of groundwater used for its operations in India.

Our vision is to advance a packaging framework in which our packaging is no longer seen as waste, but instead as a valuable resource for future use. To realize this zero waste vision, we are guided by a commitment to continuous improvement. Completing the cycle Packaging adds value to our products by increasing shelf life, minimizing breakage, reducing transportation and handling costs, safeguarding public health, providing product information and creating consumer convenience. But in an era of rising energy costs and scarce resources, we must work toward packaging that adds value not only to our products, but also to our environment and society.

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We aim to be amongst the most efficient users of consumer-preferred packaging in the global beverage industry and in India. This begins in our package development stage, where we work to use the least amount of natural resources necessary to protect product quality and meet consumer needs. One of the ways we conserve natural resources is by light weightingtaking weight and material out of our packaging. Our packaging innovation teams are continually testing packages and looking for new ways to decrease our raw material use while also reducing costs. In India, over the last decade, we have successfully reduced the weight of our glass bottles used for packaging sparkling beverages ranging from 10% to 33% for different pack sizes .

Another aspect of our package development process is to work with the industry associations and all others involved in the recycling value chain to recover and recycle packages after they are used. We work in partnership with local communities to help develop economically and environmentally effective solutions tailored to meet their specific needs. The majority of our packages are 100 percent recyclable and among the most recycled consumer packages in the world. This is a result of our selection of materials that have an established economic value, justifying their collection and reuse. In a bid to promote the recycling of PET packages, the Company periodically sources merchandise like T-shirts made from recycled PET and distributes it amongst its employees and business partners such that they become ambassadors of the cause. Community Recovery & Recycling Efforts Privacy PolicyTerms of UseSite MapDisclaimer 2006-2010 The Coca-Cola Company

Our goal is to grow the business, not the carbon in our manufacturing operations. Improve the energy efficiency andreduce emission of greenhouse gases in cold drink equipment. Protecting our climate together At Coca-Cola India we believe that climate change is a profound challenge that will require concerted action by government, business and civil society. We also recognize that climate change may have long-term direct and indirect implications for our business and supply chain. We have a role to play in working to use the best possible mix of energy sources while improving the energy efficiency of our manufacturing and distribution processes. Our climate protection efforts start inside the Company, with a combination of action and education in the three areas explained below, where we have the biggest climate protection opportunity:

Cold-Drink Equipment With climate change most closely associated with burning fossil fuels, it surprises many people to learn that a portion of our emissions of greenhouse gases comes from the cooling equipment that keeps our beverage products cold. With an aim to improve the energy efficiency of our cooling equipment to reduce the emissions, The Coca-Cola Company has developed a proprietary device called energy management system (EMS). The EMS is a device that reduces energy consumption of a cooler up to 35% by allowing the temperature inside the cooler to rise (between 7?C to 14?C) during periods when the outlet is closed and maintains the correct cooler temperature (between 0?C and 7?C) during the active hours of the outlet. The EMS manages this by detecting the people movement in-front of the cooler through an infrared sensor eye & through the cooler door opening and closing counts. The unit is totally self managing and does not require any special interference of the user. It can substantially reduce the number of service calls whilst saving on average up to 35% energy (when compared with a 24hour running cooler without EMS). Additionally, the EMS facilitates longer life to the compressor, fans and lights in a cooler, by protecting against High voltage (> 250V) & Low voltage (< 180V) supplies and saves maintenance cost of the cooler owner. All the cooling equipment of more than 250 liters capacity that we bought in 2009 were 100% fitted with EMS which is also mentioned on the cooler body (labels). We have also made 100% transition to HFC free (Hydroflourocarbons free) insulation foam for our cold drink equipment. Facilities and bottling plants Achieving energy efficiency is a continuous process and we are consistently working on fixing the basics -- fixing leaks, insulating pipes, reducing pressure and optimizing temperatures, as well as investing in efficient lighting, compressor optimization and heat recovery. At some of our bottling plants, we have converted the conventional boilers into biomass-based briquette boilers such that there are fewer emissions.

As a product, beverages have an extensive presence in India and are widely distributed. Such a distribution system requires efficient management of the distribution fleet to keep our carbon emission levels low. As a beginning and with a view to be more environment-friendly, our product delivery vehicles owned by our bottling partners in Delhi now operate on Compressed Natural Gas (CNG). CNG is a fossil fuel substitute for gasoline (petrol), diesel or propane fuel. Although its combustion does produce greenhouse gases, it is a more environmentally clean alternative to those fuels and it is much safer than other fuels in the event of a spill (natural gas is lighter than air, and disperses quickly when released). CNG is made by compressing natural gas (which is mainly composed of methane [CH4]), to less than 1% of its volume at standard

We foster open environments, as diverse as the markets we serve, where workplace rights are respected and people are inspired to be the best they can be.Our goal

A Great Place to Work Coca-Cola India wins in the marketplace because of the pride, passion and dedication our people bring to the business of quenching the worlds thirst. We aspire to be a great place to work, where employees around the world are given opportunities to collaborate and build the worlds greatest brands, to develop their skills and expand their breadth of experience, and all while having fun in the process.

In Coca-Cola India Mission, Vision & Values, we commit to being a leader in corporate responsibility and express our aspiration to be among the world's most respected companies. Among the keys to earning that respect is maintaining world-class standards for fair and dignified treatment of all the people who work for Coca-Cola India. We communicate this commitment in our Workplace Rights Policy and Human Rights Statement. Our Workplace Rights Policy (the "Policy") serves to ensure that we apply a consistent approach to workplace rights worldwide -- as an integral part of our culture, strategy and dayto-day operations. The Policy contains our principles on freedom of association, forced labor, child labor, discrimination, work hours and wages, safe and healthy workplaces, workplace security and community and stakeholder engagement.

Pegasus is Coca-Cola Indias flagship program to develop functional experts each year, enhancing their skills, to take on future roles within the Company. Spread over seven months, under the Pegasus program, the participants are exposed to several development opportunities; a 360 degree feedback and personalized coaching for individual personal development; academic learning sessions to develop general management skills; collaborative business projects for experiential 'live' learning and importing and exporting learning by replicating best practices. Company and bottler associates have been a part of this program over the years. Under the aegis of the Coca-Cola University, a special program Eagles, helps source fresh young talent ahead of demand, for our franchise bottlers. Spread across six months, the Eagles program includes classroom learning, e-learning, mentoring, coaching & feedback and fieldwork. There are several other training programs conducted by the Coca-Cola University and the Company throughout the year for skill development and capability building.

Our suppliers and business partners are vital to our continued success .They provide our system with materials, including ingredients, packaging and machinery, as well as goods and services.

Having a sound, stable and ethical supply base is important for our growth and the footprint we leave in local communities around the world. Our suppliers provide our system with materials, including ingredients, packaging and machinery, as well as goods and services. As a Company, we have a responsibility to hold our direct suppliers and bottling partners to standards commensurate with our own operations. Our suppliers are expected, at a minimum, to conduct business in an ethical manner and comply with all applicable laws and regulations. Our Supplier Guiding Principles (SGPs) communicate our values and expectations for our bottling partners and business partners. They are the foundation of our commitment to promote the respect of labor rights among our business partners. The SGPs are a requirement for all direct suppliers of goods and services to the Coca-Cola India System and all suppliers of materials that are specifically authorized by The Coca-Cola Company for use by our suppliers. The SGPs are included or where necessary, incorporated by reference in all supplier contracts, and many suppliers receive training to facilitate implementation. Global policy requires that suppliers be assessed for compliance at least once every three years by an authorized external auditing agency. If non-compliance is found, we provide a timeframe and offer expertise for corrective action by the facility. We also require follow-up assessments of non-compliant facilities as frequently as every six months. Suppliers have offered positive feedback on the SGPs program, including the observation that it supports the transition of their Human Resources teams from an administrative function to a professional department. Following the implementation of the new Labor Contract Law, weve also received feedback on the value of offering support and education regarding the relevant laws and compliance. We do recognize that some suppliers may view the audit process as time- and resource-intensive. To alleviate inefficiencies for suppliers who sell to ours and other companies, we are willing to review and accept results of third-party audits completed for other companies with comparable supplier codes, and we encourage our suppliers to share our audit results with their other customers.

Compliance with Applicable Laws and Standards Suppliers to The Coca-Cola Company and Coca-Cola India and suppliers authorized by The Coca-Cola Company and Coca-Cola India are required to meet the following standards, at a minimum, with respect to their operations as a whole. Laws and Regulations Supplier will comply with all applicable local and national laws, rules, regulations and requirements in the manufacturing and distribution of our products and supplies and in the provision of services. Child Labor Supplier will comply with all applicable local and national child labor laws. Forced Labor Supplier will not use forced, bonded, prison, military or compulsory labor. Abuse of Labor

Supplier will comply with all applicable local and national laws on abuse of employees and will not physically abuse employees. Freedom of Association and Collective Bargaining Supplier will comply with all applicable local and national laws on freedom of association and collective bargaining. Discrimination Supplier will comply with all applicable local and national discrimination laws. Wages and Benefits Supplier will comply with all applicable local and national wages and benefits laws. Work Hours and Overtime Supplier will comply with all applicable local and national work hours and overtime laws. Health and Safety Supplier will comply with all applicable local and national health and safety laws. Environment Supplier will comply with all applicable local and national environmental laws. Demonstration of Compliance Supplier must be able to demonstrate compliance with the Supplier Guiding Principles at the request and satisfaction of The Coca-Cola Company. These minimum requirements are a part of all agreements between The Coca-Cola Company and its direct and authorized suppliers. We expect our suppliers to develop and implement appropriate internal business processes to ensure compliance with the Supplier Guiding Principles. The Company routinely utilizes independent third parties to assess suppliers compliance with the SGP; the assessments generally include confidential interviews with employees and on-site contract workers. If a supplier fails to uphold any aspect of the SGP requirements, the supplier is expected to implement corrective actions. The Company reserves the right to terminate an agreement with any supplier that cannot demonstrate that they are upholding the SGP requirements.