Born Rich: Maximizing Your Awesome Potential
By Bob Proctor and Sandy Gallagher
4.5/5
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About this ebook
When it comes to systematizing life, no one else comes close.
He is simply the best. Bob Proctor collects thoughts and strings them together in exquisite arrays; one thought leading logically to the next until a whole method has been constructed.
In Born Rich, Bob Proctor has done it again, this time taking you step by step to the surprising discovery that success is not always reaching out for something that you don’t have but rather only reaching over and rearranging the pieces that are already there.
His no-nonsense instruction will guide you in unlocking your infinite potential and realize your inner-millionaire. Use this book as a manual for personal and financial fulfillment as you instantly apply the conclusions to your own life. If you are looking for a road map to start building a new life that you now only dream about, this is a must read book. The incredible insights and Proctor’s nuggets of wisdom will change your mindset and the way you think about money and your life. It will begin to impact you long before you reach the last chapter.
"Everyone is born rich, sometimes we are a little short of cash" - Bob Proctor
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Book preview
Born Rich - Bob Proctor
INTRODUCTION
by Sandra Gallagher
What a difference a moment can make.
When Bob wrote Born Rich in 1984, he was a rising star. He was coming into his own as a world-renowned speaker and motivational coach. Bob was building an international reputation for getting the very best out of both people and businesses. Born Rich became an immediate bestseller and a cornerstone of Bob’s success.
In August 2006, I walked into a Proctor event in Vancouver, Washington, curious to see what all the buzz was about. Over the previous two decades, I had established my own highly regarded legal practice, and I had a pretty good sense of what my future held.
Sitting in the audience that day, I found myself in an unexpected moment that changed my life. What I learned from Bob on that stage led me over the next days to shutter my law practice, leave the legal profession and embark on a new career, taking me to heights I could have only dreamed.
Most people,
Bob said as he moved to the edge of the lights and looked out over his large audience, most people are extras in their own movie.
He was looking at me.
It was true. I wasn’t the star of my movie at all. I was an extra. Someone else was always the star. I was forever trying to please them, trying to measure up to what I thought their standard was. I was forty-three years old, and had been doing what other people wanted me to do my whole life.
His words were blowing up my thinking. Everything I thought I knew was wrong. I began to imagine what my life might be like if I became what I was capable of becoming. Bob was talking to me, telling me that I had been born rich with possibilities.
And in that moment, I believed him.
Years later, it’s hard to write these words without emotion. I was electrified. I understood in that instant that I had been born rich beyond measure, capable of doing anything and having anything I ever might intend. I was the handiwork of an extra-ordinary God.
During the next months, I had the opportunity to develop a deep and personal relationship with Bob. Over time, I moved alongside my friend and mentor as co-founder, CEO, and President of Proctor Gallagher Institute, one of the most important personal coaching communities in the world.
Every breath I take today is a sacred celebration of my moment with Bob so many years ago.
The pages of this new edition of Born Rich will change your life. Pay attention. You now have no excuse for a life not well-lived. Born Rich is a gospel, good news for your journey ahead.
Most people are extras in their own movie.
—Bob Proctor
Bob asked me to join him in this new edition spreading the word of being born rich. This new read is a magnificent experience, a roadmap that will guide you from where you stand right now to the destination of your choice.
Your life is indeed a journey. You’ll be confronted ahead by construction sites, detours, and potholes—all life distractions you have come to know so well.
I am speaking from experience. As you begin to imagine your life ahead, keep in mind many of your decisions will seem counterintuitive. It’s what happens when we begin to think differently about ourselves and the lives we have been given.
On the Korean Memorial wall in Washington, D.C., in bold letters, the words are engraved, Freedom is not free.
It’s not. If you are willing to think differently about your life, understand the price is high. While it does not come easily, the rewards are phenomenal. It is the gift of understanding only those willing to pursue a life of freedom receive. The words of the sacred scriptures ring ever so true, Thirst for me and I will let you find me.
It is a promise.
Read this book more than once. Read it ten times. Every time you put it down, you will be thinking differently.
A bell’s not a bell ’til you ring it,
A song’s not a song ’til you sing it,
Love in your heart wasn’t put there to stay,
Love isn’t love ’til you give it away
Rogers and Hammerstein were right. Your life isn’t a life at all until you begin to experience the riches you were intended to have.
Bob was always a little bit ahead of us. In 2022, he moved on to our next playground. He left behind many who miss him terribly, but not before giving so many of us moments that changed us forever.
You were born rich. Breathe it in.
Sandy Gallagher
CEO, Co-founder and President
of Proctor Gallagher Institute
Those who know the truth
learn to love it.
Those who love the truth
learn to live it.
1
ME AND MONEY
In 1923, eight of the world’s wealthiest financiers met at the Edgewater Beach Hotel in Chicago. These eight men controlled more money than the United States government at that time. They included:
The president of the largest independent steel company
The president of the largest gas company
The greatest wheat speculator
The president of the New York Stock Exchange
A member of the president’s cabinet
The greatest bear
on Wall Street
The head of the world’s greatest monopoly
The president of the Bank of International Settlement
Certainly one would have to admit that a group of the world’s most successful men was gathered in that place—or at least men who had found the secret of earning money.
Now let’s see where these men were twenty-five years later.
The president of the largest independent steel company, Charles M. Schwab, lived on borrowed money for five years before he died bankrupt.
The president of North America’s largest gas company, Howard Hopson, went insane.
The greatest wheat speculator, Arthur Cutton, died abroad, insolvent.
The president of the New York Stock Exchange, Richard Whitney, was sent to Sing Sing Penitentiary.
A member of the president’s cabinet, Albert Fall, was pardoned from prison so he could die at home.
The greatest bear
on Wall Street, Jesse Livermore, died a suicide.
The head of the greatest monopoly, Ivar Kreuger, killed himself.
The president of the Bank of International Settlement, Leon Fraser, also died a suicide.
Each of these men had well learned the art of earning money, but it would seem that not one of them had ever learned how to live the rich life, which was their birthright.
Stories like this one have caused many well-meaning but ignorant people to say, See, I told you; it is not good to have a lot of money; it’s bad,
or, It just goes to show you that rich people really aren’t happy,
but of course that is not true. Although these eight men would appear to have slid off the track, many wealthy people are very happy and do a tremendous amount of good with their money; they live healthy, well-balanced lives.
Consider this: money will have a greater influence on your life than almost any other commodity you can think of. Indeed, the sudden loss or acquisition of money will affect your attitude to a tremendous extent. Therefore, you must agree that everyone should have a deep understanding of exactly what money is and of the laws governing its attraction. Yet the sad fact is that not one person in ten does. Ninety-five people out of a hundred settle for whatever they get, wishing they had more all the way from the cradle to the casket, never understanding that they could have had all they wanted.
Let me digress for a moment. As you journey through this book, you might tend to let your mind wander off, either thinking about someone you know who has earned a great deal of money or possibly about someone who has gone into bankruptcy. But I want to suggest that you focus only on yourself, because what someone else has or does not have is not going to affect you: it is your financial situation that you want to improve.
Everyone should have a deep understanding of exactly what money is, and of the laws governing it’s attraction.
Money Is Important
One of the most prevalent misconceptions concerning money relates to its importance. How many times have you heard people say in conversation, Money isn’t everything,
or Money isn’t important,
or I don’t care about money
?
The people who say these things might not care about money, but I’ll bet their car dealer cares about it, their grocer does, and so does the person who holds their mortgage. In truth, money is important to any person living in a civilized society. To argue that it is not as important as this or that is absurd. Nothing can take the place of money in the arena in which it is used!
Money Is a Servant
Now that I have affirmed the importance of money, let me back-track to add this one word of caution: always remember, money is a servant; you are the master. Be very careful not to reverse that equation, because many people of high intelligence have done so, to their great detriment. Unfortunately, many of these poor souls loved money and used people, which violated one of the most basic laws governing true financial success: you should always love people and use money rather than the reverse!
Another myth about money that many people like to accept is that it only comes as a result of luck or good fortune. For instance, whenever people gather to talk about someone they know who has been financially successful, there is always someone among them who will say, Harry was just lucky,
or Harry was just in the right place at the right time.
But I want to assure you in no uncertain terms that although luck obviously plays some part in financial success, it is never sufficient in and of itself. Money is an effect, and it must always be earned. Believe me, there are no free rides in this life, and the only people who are making money the easy way either work in the mint or are on their way to jail, if they have not already arrived there. Always bear in mind that while good fortune is a factor in financial success, it must always be coupled with effort and hard work!
While good fortune is a factor in financial success, it must be coupled with effort and hard work.
Money Must Circulate
A third thing you should know about money is that it is valuable only as long as it is being used. Once it has been taken out of circulation, it becomes as worthless as old newspapers or empty beer cans that have been stashed away in the attic. To understand the truth of this principle, consider the following story.
On a bookshelf in my home, I have a silver beer stein that was given to me as a gift for a speech I made. Whenever I go into my house, I take all the change from my pockets and put it into the cup. When the cup is almost filled, I give it to one of my children or one of two young cousins. Each of them takes turns receiving the cup, and of course they eagerly anticipate their turn. The point, however, is that while the cup is being filled, the money in it has absolutely no value whatsoever; it just sits there, serving no useful function and not even drawing any interest.
However, as soon as the cup is filled and the money is turned over to one of the kids, it flies into action. For instance, just last week, T. Jay, one of my young cousins, received the money. He immediately took it from my hand, rushed off to a golf school and purchased several golf lessons with his inheritance. Now I can’t honestly say what the golf pro did with the money once he got it, but I do feel fairly safe in saying that he didn’t just return it to a cup on his bookshelf!
No, there really isn’t any dispute about it: money is not meant to be taken out of circulation. It is meant to be used, enjoyed, and circulated!
This brings me to an even more dramatic illustration of the same principle: the story of old Mr. Chapman. Mr. Chapman was an elderly gentleman who lived a few doors down the street from our family when I was just a boy. Although there was a tremendous age difference between us, Mr. Chapman and I became fast friends, and I often used to watch him pushing his small junk cart up and down the block.
Mr. Chapman worked as a junk dealer, and he made his living by picking up the things other people had thrown away. As the years went by, Mr. Chapman became more and more stooped from his arduous labors. One day, shortly after World War II, he passed away. Since he lived alone and apparently had no close relatives living nearby, the police entered his house to take stock of his possessions. Not surprisingly, they found the house littered with many old furnishings and assorted memorabilia from Mr. Chapman’s past. However, much to their amazement, the police also discovered over $100,000 in old bills packed in boxes throughout the house!
Quick to pick up on so unusual an occurrence, the Toronto Daily Star carried a front-page story the next day about Mr. Chapman, asking the obvious question: why would an individual worth well over $100,000 choose to keep his money stashed away in old boxes strewn haphazardly throughout his house?
Although I was still quite young at the time, I asked myself a similar question: why would a person like Mr. Chapman choose to live like a veritable pauper when he had so much money at his disposal? He could have used his money for his own enjoyment. He could have invested it to earn a return for himself and to help create jobs for other people, or he could have just deposited it in the bank and earned interest on it. Instead, he chose to put it in a jar on the shelf, and he thereby rendered it absolutely useless.
No, my friends, there isn’t any doubt about it: money is