Name : Nitin Balasubramaniam (425) Karan Shah(431) Pulak Mittal(424) Mba.

Tech div d

Factor analysis 1)

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity Approx. Chi-Square df Sig. .888 6.231E3 91 .000

In the following table we can analyze that , KMO > 0.6 and the significance level is less than 0.10 so we can choose factor analysis 2)

In the initial Eigen value the total for the first three factor is greater than 1 so we accept the first 3 factors. The 3 factor contributes 64.903 approx 65% which shows an error of 35%. from the rotation sums of squared loadings table we infer that first factor contributes approx 30% and factor 2 contributes 23.5% and factor 3 contributes approx 12%.

3)

From figure we infer ,we can select intial 3 factors as they are above the straight line

4)

Rotated Component Matrix

Component 1 Long distance last month Toll free last month Equipment last month Calling card last month Wireless last month Multiple lines Voice mail Paging service Internet Caller ID Call waiting Call forwarding 3-way calling Electronic billing .052 .768 .061 .360 .534 -.092 .478 .489 -.069 .825 .817 .810 .790 -.133 2 -.145 .006 .853 -.048 .649 .435 .587 .609 .793 .056 .031 .060 .045 .768 3 .855 .210 .061 .629 .164 .647 .061 .045 -.048 .002 .052 .045 .078 -.092

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 4 iterations.

Factor 1 : 3-way calling , call forwarding, call waiting, caller ID,Toll free last month Factor 2 : electronic billing , Internet , Equipment last month Factor 3 : Long distance last month

5)

Component Score Coefficient Matrix Component 1 Long distance last month Toll free last month Equipment last month Calling card last month Wireless last month Multiple lines Voice mail Paging service Internet Caller ID Call waiting Call forwarding 3-way calling Electronic billing -.063 .188 -.048 .038 .085 -.120 .084 .088 -.068 .221 .216 .213 .205 -.079 2 -.068 -.055 .270 -.053 .170 .133 .156 .162 .262 -.038 -.047 -.037 -.041 .259 3 .555 .059 .015 .374 .039 .422 -.021 -.033 -.041 -.084 -.049 -.054 -.030 -.063

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.

For 1st factor value = z1 = caller id *0.221 + call waiting*0.216+ call forwarding*0.213+3way calling*0.205+toll free*0.188 For 2nd factor value = z2 = equipment*0.270+ internet*0.262+ electronic billing*0.259 For 3rd factor value = z3 = long distance last month*0.555