Project Report On

Submitted in partial fulfillment for the requirement of the award of Bachelor of Business Administration (B.B.A) An analytical study on product mix strategies and customer perception level towards the products offered by Hero cycles in the Gondia branch Submitted by ZOHAIB FAIZEE RIZVI
(B.B.A, FINAL YEAR)

Under guidance of PROF. BHAVESH JASANI DEPARTMENT OF BACHELOR OF BUSINESS ADMINISTRATION NATWARLAL MANIKLAL DALAL COLLEGE, GONDIA 2012-2013
DEPARTMENT OF BACHELOR OF BUSINESS ADMINSTRATION

Certificate
This is to certificate that ZOHAIB FAIZEE RIZVI bonafide student of B.B.A, final year in the department of bachelor of business administration N.M.D College, Gondia for the season 2012-2013. He has completed his project work entitled.

An analytical study on product mix strategies and customer perception level towards the products offered by Hero cycles in the Gondia branch
Under guidance of Prof. BHAVESH JASANI on the subject approved by the department.

This project is submitted to R.T.M NAGPUR UNIVERSITY in the partial fulfillment of requirement for the degree of BACHELOR OF BUSINESS ADMINISTRATION.

PROF.R.R.KHANDELWAL

PROF.Y.M.NASRE

(Coordinator) DEPARTMENT OF BACHELOR OF BUSNIESS ADMINISTRATION N.M.D College, Gondia

(PRINCIPAL) N.M.D.COLLEGE, GONDIA.

Certificate of Guide
This is to certify that ZOHAIB FAIZEE RIZVI is a student of B.B.A. - FINAL year in the department of bachelor of business administration, N.M.D College, Gondia, has completed she dissertation entitled-

An analytical study on product mix strategies and customer perception level towards the products offered by Hero cycles in the Gondia branch
Under my guidance 1. The candidate has satisfactory conducted research for not less than academic year. 2. The project is the result of the candidates own work and is of sufficiently high standard to warrant its presentation to the R.T.M. Nagpur University in partial fulfillment of the required for degree of BACHELOR OF BUSINESS ADMINISTRATION.

Project guide Prof. BHAVESH JASANI

Department Of Bachelor Of Business Administration N.M.D. College, Gondia

Declaration

I hereby declare that this project work, entitled An analytical study on product mix strategies and customer perception level towards the products offered by Hero cycles in the Gondia branch is the result of my own work under the guidance Prof. BHAVESH JASANI and that the same has not been previously submitted by me to R.T.M Nagpur University or any other University.

ZOHAIB FAIZEE RIZVI

(B.B.A. Final Year) Department Of Bachelor Of Business Administration N.M.D. College, Gondia

INDEX
CHAPTER 1. CONTENT INTRODUCTION PRODUCT MIX STRATEGY CUSTOMER PERCEPTION PAGE NO. 1

2. 4. 5. 6. 7. 8.

OBJECTIVES OF STUDY HYPOTHESIS COMPANY PROFILE VISION AND MISSION OF HERO CYCLES HERO GROUP COMPANIES TYPES OF CYCLES ROADSTERZ ZONE BOYS ZONE GIRLS ZONE KIDS ZONE

4 6 7 11 13 15

9. 10. 11. 12. 13. 14. 15. 16.

RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATION FINDINGS LIMITATIONS SUGGESTIONS CONCLUSION BIBLIOGRAPHY APPENDIX

23 25 40 42 44 46 48 50

Acknowledgment
My project is designed to sensitize the students to the nuances of academic research and application of concepts in the real -work by assigning time-bound projects as a part of the curriculum. It enables students to experience theory in practice and they are put through the rigors of research work. I am deeply indebted to my research guide, Prof. Bhavesh Jasani , for his excellent guidance and timely correction. Without his help the report would not have taken its present shape. The faculty at the institute have constantly been a guiding force. I would like to convey my special thanks to Principal, Prof. Y. M. Nasre and Prof. Rakesh R. Khandelwal, coordinator, Dept. of B.B.A. Last but not the least; 1 would like to thank the support staff for always bearing with us during the making of our research report. Our thanks are extended to the librarians and the system administrators at the computer lab.

Zohaib Faizee Rizvi (B.B.A Final Year) Department of Bachelor of Business Administration N.M.D. College, Gondia 2012-2013