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History

Pakistan is in the list of developing countries where the malnutrition is the major problem. Because of this, one out of four deaths occurred before the age of five. There was the need of such full of nutritional food that gives strength and protein to every chicken lover. The man with the single objective on mind to provide better chicken to every chicken lover started with the small poultry farm. His name was Khalil Sattar and the journey to success was started in January 1964. He started his business as a national brand with a small poultry farm which they gave him success to attain a remarkable position in the food industry. This was the simple, inspired and nationalistic beginning of K&Ns with a single minded objective of providing better nutrition for Health and Happiness of the Nation.

Brand Introduction:

K&Ns, a leading Brand name in Pakistan's Poultry Industry started in 1964 with a single minded objective of providing better nutrition for health and happiness of the Nation, and has since been a founding pillar and beacon for the poultry industry. With years of poultry expertise and a commitment to food-safety, K&Ns manages and controls all stages of poultry production to provide its customers safe and healthy chicken products. K&Ns is the name of quality which provide better nutrition for health and happiness of the nation as well as people. K&Ns integrated poultry operations include poultry breeding, hatching, feed milling, broiler growing, poultry processing, and production of ready-to-cook & fully cooked chicken products. K&Ns Quality Assurance Lab monitors and regulates the entire integrated poultry operations to ensure K&Ns chicken products are wholesome, safe and healthy. The k&Ns brand differ from the others brand in the market because its chickens are fully HALAL slaughtered by hand (Islamic Zabeeha) strictly according to slaughter rules of The Shariah. K&Ns slaughtering procedure has been assessed by Darul -Ifta of Jamia Ashrafia and Jamia Naeemia, both authentic institutions for granting Halal certification. K&Ns further ensures food-safety by implementing the HACCP

(international food-safety) system to produce safe and healthy chicken and chicken products. Additionally, Quality Management System at K&Ns is ISO 9001:2008 certified, through which K&Ns is able to control and monitor quality specific factors, which ensure consistency in its products and services while assuring customer satisfaction. K&Ns brand provide high quality goods that are fully safe to eat

because its quality is approved by different quality standards and quality assurance lab.

Brand mark:
Brand mark is the part of the brand that appears in the form of the symbols, designs, or distinctive color or lettering. Indication of Colors claimed the color(s) red and white are claimed as a feature of the mark. So by the color of K&Ns we can differentiate it from the competitors.

Trademark of the Brand:

Its a trademark of the K&Ns which provide right to the owner and legal protection of the brand for misuse of the brand.

K&Ns is the symbol of Health and happiness mean by providing Health and pure chicken K&Ns improve life style of the people. Reasons of Branding for K&Ns: People can easily judge the quality of the K&Ns and by branding people can identify products and services. Reputation of brand also influences customers loyalty and by this way people purchase more and more branding products.

K&Ns brand :

The advantage of choosing the brand name is its explain uses or benefit of the products, but some brand name are cause of products failure such as Exxon. If we look at the different ads of K&Ns so its brand name explains most of the thing about the products. K&Ns Brand Characteristics: Following are the characteristics of K&Ns brand. K&Ns suggest some things about the products such as the quality of chicken being used in it which are according to the rules and regulation of the Shariah. K&Ns name is easy to pronounce, spell and remember and most of the people remember its brand name. K&Ns is adaptable to additional to the product line its mean if company want to increase product line then its not affect the name of the brand. K&Ns brand name is also capable of registration and legal protection and its already registered brand name such as

Restrictions from Generic use of K&Ns brand: There are many ways to prevent generic use of brand. K&Ns is registered brand that why its prevent from generic use. Branding Strategy: K&Ns is using Producers branding strategy because they are totally relying on their own brands and because they are well financed and well managed. Branding strategy is difficult for new businesses but not for the already developed business. K&Ns had their own outlets and stores for the selling of their products. K&Ns also deliver their products at different famous and reliable store (Al-fatah, Rahat, HKB etc) in many cities for convenience of their customers. Products Mix branding strategy: Products mix branding strategy include three different strategies such as A separate name for each product The company name combined with a product name. The company name alone. K&Ns had the separate name for each product and combined it with the company name. The main advantage of this strategy is if one product quality fall down then its not affect the quality of the other products. Brand Promotion strategy: K&Ns are doing following thing for promoting their brands such as Advertisements Sales Promotions Personal Selling Public Relations Direct Marketing Print Media Electronic Media

Firstly they advertise their products on different television channels and also in newspapers. K&Ns also use personal selling for their brand promotion and the sale of the products. The promotion of K&Ns brand is always give response in term of increase in sale because the image of brand is popular among the people and they believe that the quality of the K&Ns products are best for health and safety. K&Ns is also doing following things to promote their products and to attr act more and more consumers Free membership Earn point which value Receive great award Free K&Ns products Special discounts

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